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Chris LoCurto


September 29, 2015

5 Essential Leadership Questions

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We just wrapped up our Next-Level LIVE Event for our Coaching and Mastermind clients (we open some seats to the public and they go quickly!) and it was AWESOME! We have three events scheduled for next year.

This is where our clients come together with like-minded individuals to grow their leadership, their business, their team, and strengthen their community!

While the teaching is always powerful, (eh-hem…duh!) the greatest comments are usually about how wonderful it is to get out of their businesses and usual circle of influencers to spend time with people who are experiencing EXACTLY what they are in business!

For me, the greatest thing is watching leaders and business owners experience growth in a way that they don’t get to back home.

I love it so much that I wanted to bring it to you! This episode is about the 5 Essential Leadership Questions you MUST be asking yourself to find out if you are primed for your greatest growth.

Listen and I would love for you to answer the question below.

Question: What’s keeping YOU from your greatest growth?

Chris LoCurto


September 22, 2015

The Power To Grow

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If you’re not growing, you’re dying. I’d wager some big money that you’re someone who wants to grow. The fact you’re reading this tells me that!

Growth in business is something that everyone in our coaching program, or our mastermind groups is focused on. Growing themselves. Growing their revenue. Growing their leadership.

Focusing on growth is so powerful, and we’ve now been doing this with our clients for years. And the results have been staggering at times!

A key to their success is the fact they’re not alone in what they’re doing.

As I was thinking about that recently, I said to myself, “‘I need to be able to share with people the power of growing through a community.'”

Below are 3 keys to look for in a great mastermind or accountability group. 

We’ve also got a phenomenal FREE download detailing 10 things to look for with an accountability group. This is coming straight out of our groups. The things that are making our clients absolutely successful! accountability-group

We’ve talked about masterminds on The Chris LoCurto Show before, about how powerful they are, but there are some new things I want to share with you.

Network Of Challenging Minds

First off, you may be wondering what that is! Well, here you go!

A network of challenging minds is:

Like-minded individuals who are focused on pushing each other to grow themselves and others in the process in the same area (i.e. Entrepreneur, leadership, small business).

If you are not surrounded by people who are like-minded, by people who are aiming for the same goal, than how in the world are you growing you?

There Is incredible Power In Community

There are 2 aspects to community. Having it; having people around you to keep you from being isolated in your own thoughts. It’s also a community of people that are sharing the same experience.

When you have that community of people sharing the same experience, growth happens. Jim Rohn said a long time ago that, “You are the sum of the five people you hang out with the most.”

If you have 5 people that you spend most of your time with, whatever that is, whether it be work influence, whether it be family influence, whatever those influences are, the top 5 people that you hang out with, that’s your influence.

Having that community is incredibly powerful when it comes to your growth, assuming those people are healthy for you.

So why is community so important? Well first off, when you’re not surrounded by folks who are going through the same struggles you are and who are taking the same walk you are, what happens is you become isolated.

This tends to happen even if you have friends and family you spend time with because they’re not experiencing a lot of the same stuff that you are.

This means they have difficulty relating to your day-to-day issues, stressors, problems, and even successes. You can’t talk through growth, leadership challenges, goal setting, work-life balance, and all of the stuff that comes with being your own boss.

And when that happens, you become isolated, and with isolation comes being left alone to your own thoughts.

When we are left to our own thoughts, we get ourselves in trouble. You need to have folks who are walking the same path as you. It also lends to accountability.


People willing to take on the responsibility to hold others accountable to their own expectations. How they accomplish this is by not filling their own needs but by helping others to achieve theirs.  

Accountability is incredibly vital to growth.

It starts with you and asking questions like these:

“What are my expectations?” What are my goals?” What are the initiatives that will move me toward accomplishing those goals”

Once you have your expectations down, it’s time to build people into your life to help you get there.

If you get the right group, it’s nearly impossible to not achieve and grow.

As you experience life with others who are experiencing the same thing with you, it is amazing how much you grow. I can’t tell you how greatly my leadership blossomed when I started spending much more time with smart, healthy people.

A lot of the people you may have heard on the show are people I experience life with. We do things outside of business. We talk a lot of business, we share a lot of stuff on that level, but we also go to dinner together, and some of us go on vacations together.

As you share life together with folks who have a growth mindset, who are willing to hold you accountable, who have challenging minds, an amazing thing happens, you grow. And you grow exponentially.

Again, when it comes to business, if you are not growing, you are dying. Period! Every long-term, successful business succeeds by having a continuous growth mindset. Therefore, it is important to have like-minded people around you.

So these are just 3 things. Again, grab the FREE download to get all 10 things to look for when you’re pulling together an accountability group – a group of people that will help you grow. accountability-group

These are the things we do to help our clients be absolutely successful and grow like crazy.

Question: What do you suggest people look for in a mastermind or accountability group? 

Read The Transcript

You can download a complete, word-for-word transcript of this episode here.

Chris LoCurto


September 15, 2015

Life After LifePlan – Success Stories Part 1

September 15, 2015 | By | No Comments">No Comments

We hear a lot about people saying, “We’d like to hear from more people who have experienced some of our events, LifePlan, StratPlan.” We have somebody who has been through both on today’s show.

Brent Van Haren is joining us today to talk about the impact that LifePlan and StratPlan has had on his family and business.

I wanted to talk a lot about LifePlan, but since Brent went through StratPlan as well, I wanted to know  what the experience was like for StratPlan. So I asked.

“That’s a good question. StratPlan was pretty powerful for us in our business. I think I told you afterwards in the first couple of months afterwards that it was by far the most impactful thing that I’ve been a part of in the business.

I’ve been there about 8 years. It has helped change our direction, changed our understanding of who we are. It’s really allowed us to focus on what we need to rather than just what we thought we should.”

Your dad had just gone through LifePlan. What did you experience going through that event? Obviously, the event itself was big and intense. Here you’ve got your dad that’s just a couple of days out of LifePlan. What did you see? What did you experience? What did you notice?

“I think the first thing, my dad’s a high D and raised by a Dutch farmer. Emotions aren’t really worn on the sleeve at any point. The first thing I noticed is just how open, and vulnerable, and then emotional in a really healthy way that he was for the first couple days.

That was really powerful. There was only 72 hours between the LifePlan and the StratPlan. He was still riding high on the LifePlan wave. It was intense, but immediately I realized how much I wanted to attend the LifePlan.”

You came down and did your LifePlan. What was that experience like for you?

“What was it like? It was probably, other than the birth of my daughter, as far as a 48 hour period goes, it was the most powerful 48 hours that I have had in my life. It was just so eye-opening and beneficial for me.

To be honest, it’s been about 10 months, and the longer I am away from it, the more impact it has had. It allowed me to really start to put into place some of the things that I learned.”

What would you say was the most profound thing that you learned in that process?

“There are a lot of things I learned in that process. For me, the thing that was hardest, that we spent 2 hours of you drilling into my head one morning was that I’m not responsible for other people’s well-being.

That was a hard one for me to get my head wrapped around. That took a while. My number one talent that we identified is a happiness transfer agent, conducting people on the happiness train. :-) I was able to acknowledge that that’s a real strength. I had never really looked at it that way.”

A strength because you are talented at it. It’s something that you do great! Pre-LifePlan, would you say that’s where you got self-worth?

“Yeah, it was very much a burden that I put on myself. I felt I had to make other people happy, or bringing them forward, or that it was my responsibility. It’s shaped a lot of areas in my life.”

Are you still able to use that talent now in a different way?

“I get to embrace it for what it is and not feel that it’s my responsibility. I have a brother in the business. I don’t feel like it’s my responsibility to make him happy, or to make him feel a different way. I have an impact on that, but it’s not my responsibility.”

What would happen pre-LifePlan when you were trying to make people happy, or make a person happy and it just wasn’t working? How would you feel and what would tell yourself?

“I don’t have a lot of negatives when you look at the things that put the brakes on, but that would be one of them. I felt like I had to bring someone out. Number 1, sometimes they just don’t want to be.

Number 2, it’s just not healthy how much energy I invest in trying to do that. I can’t say it was a conscious thing, but it was something that would really weigh on me. It created a lot of stress in my life.”

What other things were profound for you in the process?

“I always knew I didn’t have physical boundaries. I didn’t know that I didn’t have emotional boundaries. It ties in with that responsibility, that sense of responsibility that I had for other people’s well-being.  

I had zero boundaries in my life, and it also created a lot of stress. I’m a high D/I personality. My wife is a 99 S/C, polar opposites. My need to just do things that other people ask to make other people happy and to do whatever, created a lot of stress in our relationship.

The understanding and the ability for me to process and say, “Do I want to do something? How is that going to impact my real goals, which are, my family and my spirituality, and the other things in my life? Is this something I have to say yes to?”

It brought stress to your marriage, your relationship because would you say that you were a people-pleaser?

“I had to say, “Yes” to everything. I still struggle with it. It’s something that I’m still working on. I’m able to acknowledge it very quickly if I’ve over-committed and if we have created that stress. I know where it’s coming from. I’m able to fix it quickly.”

As an individual, would you sum it up as health? The greatest change has been your healthier emotionally? Healthier in where you get your self-worth, your self-esteem?

“Absolutely! I feel comfortable with where I get those things. I know quickly now if I’m out of line, if I just need to re-adjust.”

I think that is one of the most powerful things on the other side of LifePlan!

You have the tools to be able to go, “Ah, there it is. All right, back off of that and move forward.” I love that freedom of being able to know what it is and see what it is. Did you come in with reservations?

“There were definitely reservations. I was working myself up the day before and the morning of.  I was praying for honesty, openness, vulnerability, just wanting to make sure that I was just in the right place, that I was honest with myself. I was worried I would dodge some of the harder things if I could.”

What made it safe for you not to do that?

“You say it a lot, but I don’t think people really realize it until they get to know you that there is just zero judgement in the process. There is nothing but openness, and engagement, and sincerity. That made it easy, knowing who you are. Also, the value that I knew would come of it.”

You plugged these things into your life, but you also go back to a business that has recently gone through. Dad’s gone through LifePlan. He’s got big changes in his life.

The company has just gone through a huge event, StratPlan, big changes in the company. How do you see the business coming out of your LifePlan? How do you see it now? How has that helped?

 “It’s a lot easier for me to embrace what I do well and not get trapped in the things that I don’t do well, which has been the previous years, the last 4 years before StratPlan and LifePlan.

I didn’t really realize how much of my role was things that just aren’t natural to me. I wasn’t very effective at them and wasn’t the leader that I wanted to be. The LifePlan really helped me understand what I’m good at; allowed me to embrace it.

It allowed me to focus on more of my strengths rather than some of the things that just don’t come easily to me. Personally, that’s definitely impacted me. As a leader, I meet with all of the people that I lead, 1 on 1 every other week.

They’re like mini 1 1/2 hours sessions of LifePlan now instead of before it was just focus, how are we doing. Now it’s all about the individual because I understand so much clearer now.

It doesn’t really matter what is happening and how they execute the job if there’s some stuff underneath that we just need to understand and talk about and be open with. It’s really changed how I engage with my team.”

You’re really experiencing how people bring their root system to work every single day?

“It’s amazing once the curtain’s pulled back on that! We really dig a lot deeper with my team members and understand each other.

I am able to share what I struggle with so much easier because I know. That makes a big difference in how open we can be with each other and where we can get as a team.

We have a phenomenal team here. It has had a huge impact. We’ve been focusing on culture as of StratPlan. That was a big thing that came out, is how we communicate, what our culture is. This has really helped be a catalyst for that even more that it would have been.”

Your Dad went through. You went through. Your brother went through. You guys have sent 3 other leaders through. Why and what are you seeing there?

“There’s a different understanding now of each other, a different patience, not just with each other who have been through LifePlan, but just with people. It’s so much easier for me to look past the behaviors because I understand that they come from someplace else.

We’re able to really just engage with each other as people rather than as business acquaintances, or whatever. We just really engage as people. It’s really shaping our company to be a pretty phenomenal place to work.”

Power in team members, and leaders going through. It’s not just one person who’s realized this and is trying to change a culture, but now you have a team of people that are in it together, working to change the culture. Does it make it easier for you to lead?

“The big thing that I think it helps me as a leader is so much of it comes back to understanding myself. It’s so important for me and for really anyone to understand who they are. I am able to engage with others.

It’s changed every aspect of how I lead. There’s just this openness and comfort with me and with others that is just so different than before.”

I want to step back again just a little bit. We’ve talked about you. We’ve talked about the business. We’ve touched a little bit on what it’s like coming home. What’s the experience like now as a husband?

What is the experience like for you? What is life like now for you? How do you see your daughter? What adjustments have you made as a husband? What do you see as a husband? What adjustments and what do you see as a father?

“I was talking to Stacy, my wife, about how I’m trying to be deliberate with Addie, our daughter. I understand I’m not going to do everything right. I’m at least trying to be deliberate in what of my natural behaviors I push on to her, or I encourage or don’t encourage within her.

One of the things that you really helped me see is that I get self-worth by being productive in any given moment, so trying to make sure that at some point I instill a good work ethic in Addie.

The ability to choose and find her self-worth from the right places, from her spirituality and other things, not just from what she thinks other people want to see.”

For anyone who’s out there, there’s a lot of people listening, business owners, leaders, individuals, stay at home moms, that have not gotten around to doing LifePlan. “I’ll get it. I need to, yeah, I need to do that. Ah, I’ll get to it.”

That is one of the things that we hear a lot is people saying, “You know, I know I’ve needed to do this for 2 years.” What would you say to them about getting in?

“My dad has been through LifePlan, my brother. I have been through LifePlan. It changes generations. It’s going to change Addie. She’s going to have more awareness for her children, or the people that are close to her in her life. It has a long lasting impact. I would never have realized these.

There’s just nothing else in my life I ever would have encountered that would’ve helped me see that. To have that big of an impact, is pretty amazing. That’s where some people do have a lot of anxiety, or concern about the experience, about the 2 days that LifePlan is.

I just try to really look at the big picture, 2 days of discomfort, I’ll say, is worth a lifetime of better choices, and better understanding, and better decisions. For me, it’s a no brainer to invest the time, and the money, and the effort, and the discomfort to come out on the other side so different and so aware. It’s amazing.”

Last question. If you could go back to a young Brent Van Haren, what would you tell him?

“I made a lot of decisions when I was young for other people. Still working on that today. I wouldn’t change any of the trajectory of my life because of my amazing wife and daughter.

There are plenty of decisions that I look back on and don’t understand myself. There are just a lot of things that I would’ve changed about me and my need to please others rather than just a passion that isn’t a need to make others happy. A lot stems from that for me.”

That’s one of the best things that you can learn coming through LifePlan, is that the thing that you’ve done that unfortunately you got self-worth from remains the thing that you get to do most likely. It’s from a completely different direction, different purpose.

QUESTION: What is holding you back from LifePlan?


Chris LoCurto


September 8, 2015

Will You Miss Out Or Finish Strong?

September 8, 2015 | By | One Comment">One Comment

Will You Miss Out Or Finish Strong “Oh my gosh, Christmas is actually not that far away.” We are now getting close to the fourth quarter. We’re getting close to the fourth quarter of the year. Kids are back in school, people have finished their summer vacations, and while we want to get our brains plugged back in, we don’t think about what’s about to come our way. It is the holiday season.

We’ve got a goals worksheet so it is going to be based on all the things that we’re talking about today so you can take a look at this and say what do I need to focus on? What areas do I need to set goals for?

finish strong goal setting worksheet

We’re going to be talking about that today from the aspect of the wheel of life. What things do you need to be doing? What areas do you need to be covering? The physical, the career, the financial goals, the family, the spiritual, the intellectual, all of these things that we need to be focusing on to make sure that we don’t let this quarter throw us off track.



Make sure that you actually have a plan on how you’re not going to spend everyday shoving a ton of junk in your body. This is the time that everyone crashes. I’m just going to say three little words pumpkin spice latte!

There’s a ton of shopping that’s goes on. Then there’s parties that we go to which are going to have a ton of junk as well. There’s a lot of running around that happens that tends to cause us to stop eating healthy. We really have to think through the things that we’re putting in our body.

Here’s the deal, sugar is in my world legalized cocaine. It is terrible for you! In fact, they’ve done studies where they have taken cocaine addicted rats and given them the option of cocaine or sugar. Guess which one they chose?

The sugar every single time! They have taken scans of your brain when you put sugar in your body. It does the same exact thing. It has the same response as cocaine. The reward receptors in your brain respond, “This is really, really good. Do more of this.”


The days are getting shorter so we’re going to be spending less time outside. You’ve got to be getting outside even if only for ten minutes a day. Make sure that you do this so that you get some vitamin D in your body thus decreases your chance of getting sick.


I’m not going to tell you that you need to go ballistic with this. In fact, all I want you to do is think about being active at least 30 minutes a day. you release dopamine and endorphins in your brain. These are the happy drugs. These are the things that you want going on in your brain, not the sugar junk.

These are the things that make you happy; this helps you to have emotional well-being. This supports your brain and your nervous system.

Here are some things that you can do to just be active for 30 minutes. I would love it if you are doing burst training by the way. If you’re doing that, that would be great. That’s probably the best thing you could possibly do. Take the stairs instead of the elevator.

If you’re going grocery shopping, carry the groceries out if you can instead of using the cart. If your kids are playing soccer then walk around the field. Climb the bleachers, dance in your kitchen. I don’t care. Do it while you’re making dinner. I may have been known to dance in my kitchen quite often by myself but hey at least I’m doing it and I’m getting some exercise.


Make sure that you have a plan to get some sleep. This is the crazy time of year and unfortunately we keep jacking up our sleep while we’re going to parties, and going shopping late, and doing all this stuff, and drinking coffee late in the afternoon. Make sure that you’re actually getting enough sleep.

Stop your electronics at least 30 minutes before you go to bed. Pick up a book and read, that will help you on your intellectual goals. If you’re reading the word then that will help you on your spiritual goals. But stop, stop all the electronics. Pick something up, read.



For me, I am a very growth minded kind of guy. I truly believe that the most successful businesses are growth minded as well. Ask yourself the following questions. Make sure that you’re writing down those steps and What it’s going to take to get there.


  • With the remainder of this year, what is it that would take me to the next level?
  • Where do it see myself by the end of the year?
  • Are there things that I can do to get myself to the next level?
  • Are there things that are holding me back? What are those?
  • What are those things that you could be doing right now to enhance, to grow, to push you along?



Folks, we have a few months left before Christmas destroys your checkbook and you know it’s going to happen if you’ve not been planning. Be sure that you’re budgeting.

Make sure if you’re married, that you’re talking to your spouse about the things to expect. What’s coming up? Look at the remainder of the year and ask yourself the question. What things do we need to save for?

Whatever that is, make sure that you’re putting this in your budget. Make sure that you’re walking through your financial goals and your financial plan so that you don’t get jacked up along the way. Because way too many people do that and unfortunately they jump in the next year and they are already behind.

What things do you need to be budgeting for? What things do you need to plan for? How much money are you going to spend at Christmas? How much money are you going to spend at Thanksgiving when you go see family? Whatever it is, make sure that you’re asking yourself those questions when it comes to budgets.



Now that kids are back to school, what is the balance and structure of your life look like? It gets a little bit more hectic. Make sure that you’re scheduling your time wisely so you’re not missing things or having to run to things or getting frustrated because everything is stacked on top of each other. Make sure that you’re bringing balance and structure for you, for your spouse, and for your kids.


Make sure that you’re talking with your spouse and finding out what things are happening, what are you going to do, what am I going to do, how do we make sure that everything meshes so everybody is happy.

Remember, when it comes to family, this time of year is crazy commercialized. Make sure that you’re resetting the expectations of your kids. This is a great time for you to be leading them and understanding what’s going on.

Understanding what this time is really about. What each holiday is really about as opposed to all the pumpkin spice lattes and the toy aisles and all that junk. Make sure that you’re spending time resetting expectations of them so that you’re not getting entitled children.


Make sure that you’re spending quality time together. Turn off the TV and the electronics. Have dinners together. Have conversations together. Have them put their cellphones down or put them away so that you can actually have quality conversations and can do things.

What are you going to do? List those things out. Look up a ton of activities that you guys can do together and then put them on the calendar. If you want to have board game nights, then put them on the calendar. You can even think of conversation nights. Things that we want to talk about. List those out. Once a week put them on the calendar but understand that the electronics have got to go away.


I want you to think through and process through this time of year. What happens this time of year so that you can think through what healthy boundaries are needed. List them out. If you’ve got the same uncle who treats you like crap at Christmas time or Thanksgiving or if your parents always treat you horribly during that time, think through it. Process through it.

List out what healthy boundaries are needed. What do you need to put in place? If the problem is that you spend too much time at some places well maybe limit your time. Maybe don’t sit there and get beat up for a whole week, instead drop your time down.

Get the accountability if it’s all possible. Get somebody who understands what you’re going through. Find somebody that you can trust,  so that you can walk through this season and not be completely stressed out.

Do these things so that you can be happy, so that you can be healthy and so that you can get further along. Don’t allow this end of the year to stress you out. If you will do all of these things it will radically change what is the normal fourth quarter of the year for you, the end of the year.

QUESTION: How are you going to end this year strong?

Click here to download today’s show notes.

Chris LoCurto


September 1, 2015

How To Worry No More with Bruce Van Horn

September 1, 2015 | By | 6 Comments">6 Comments

worry no more podcast graphic

Joining us on the show today, we have Bruce Van Horn, who is just a phenomenal, phenomenal guy. Bruce and I go back a ways. I’ve got to tell you that one of the things I love about Bruce is just his incredible happiness and positivity.

He has written the book, Worry No More, which is The 4 Steps to Stop Worrying and Start Living, and as a gift to our listeners and readers, he is giving away the first 4 chapters to the book!

worrynomoreThe opening of the book is a dedication to his boys. It reads:

“Because you deserve the best of me that I seek to become the fullest expression of who I was created to be. I love you, Dad.”

Bruce has had lots and lots of cause to worry in his life. February 17th of 2014, 9:22 in the morning, he put his youngest on school bus and had just started to eat breakfast.

“I was expecting my doctor to call me with the biopsy results, but he assured me that everything was just going to be fine. The phone rang. I looked at the caller ID and in that instant; I knew exactly what he was going to tell me.

I knew that eating breakfast that morning was going to be the last normal thing I would do for a very long time. Sure enough he called and he said, “Bruce, I just have no idea how to tell you this. It all came back bad. You’ve got stage 4 prostate cancer.” Then the wheels just start rolling and life didn’t assume normalcy for a long time after that”.

I’ll never forget the day that Bruce texted me. He had just found out. Knowing what he went through, the terrible pain and process that he had to go through, and yet his faith remained so very strong. His story is powerful and encouraging, so let’s dive in to some of the questions that I asked him.


Worry is using your imagination to create images of what you do not want to see, and/or events that you do not want to occur. It becomes paralyzing. It is like watching a movie. You’re creating, scripting, directing, and casting a movie in which you’re a victim.


There are so many things we worry about that we have absolutely no control over. There are certain things though that we worry about that we do have control over.

Stressing over it keeps you focused on the negative outcome and it paralyzes you from taking the action that you can take.

When you freak, you freeze and your brain stops functioning. You stop thinking about reality. You stop thinking about what are my options. You stop thinking of ways to get out of it

WHAT IS E + R = O?

There’s the event. Usually, we have no control over the event. We’re stuck in traffic. The outcome is going to be when I ultimately do get to work. Am I going to be all stressed out and angry or am I going to be happy and peaceful?

The difference between stuck in traffic and what happens at work is my response to it, the story that I tell myself. I had been telling myself a story in which I was a victim which left me powerless.

When I learned that I was not only capable of crafting a response, a story that I tell myself but that the response is 100 percent my responsibility not anybody else’s, WOW, empowering!

I can’t point the finger anywhere other than at me. That’s E + R = O.


Step one is literally watch a different movie. Many of us just live our lives unaware that we can indeed control our thoughts.

You have that 50,000 to 70,000 thoughts a day, and researchers have discovered that approximately 75 percent of those are negative.


Packing up our belongings and moving a couple hundred miles away might remove us from the source of what we think is some of our worry. That’s not the moving to a different state that I mean. I’m talking about physical and mental state management.

Our bodies have control over our emotions. When we’re happy, our bodies move in a certain way. We are expansive. We take up more space.

If you will move your body the way you would be moving your body, if you were happy, amazingly, you start to become happy.


When we’re worried, we are thinking about the future. When we’re thinking about the future, we are not living in the present.

The only thing that is absolutely guaranteed in this life is that God only gives us right now, this very second. The only time in which you have any power to do anything about the future is right now.

Practicing mindfulness. Living in the moment. Catching yourself thinking about the future and reminding yourself.

This is why scripture says, “Tomorrow has enough worries of its own.” Live today.

Step 4: REST IN P’S

The P’s are perspective, plan, purpose, perfection, and peace. Ultimately, if we can understand that the life that we are experiencing right now we are only able to experience within our own thought process, then we can realize that there may be another perspective, another way.

This idea of perspective and the fact that our lives follow a plan and that plan has a purpose. There’s meaning to the things that happened in our lives.

I don’t believe there any coincidences because if things can happen randomly and outside of God’s control, then that leaves God being pretty weak. Where does omnipotent go?

Trusting that there is a plan and that there’s a purpose and that the creator of this plan and purpose is perfect means whatever is happening in your life is perfect. It doesn’t mean it’s pleasant.

If you can wrap your brain around perspective, plan, purpose and perfection, it can’t help but bring peace into your life and that’s ultimately what we want from our worry is peace.


We live in this paradox and trying to find peace in that paradox. We are 100 percent responsible for our lives as far as the decisions we make, the thoughts we think, and the way we respond to certain event in our lives.

We do not usually get to choose the path we get to walk down, but we get to choose how we walk it.

The concept of “it’s your imagination”, we don’t go there. We don’t think, I’m imagining something that has not happened yet. I’m imagining something that could be negative that I don’t want to see in the future; worry equals imagination.

Again, click the link below to get the first 4 chapters of the book “Worry No More”.


Question: What things are you imagining that are causing you to worry?

Click here to download the transcript.

Chris LoCurto


August 24, 2015

Busting The Poverty Mindset

August 24, 2015 | By | 12 Comments">12 Comments

Flipping through my Facebook feed, I saw a video of somebody talking about how poor people are kept poor, are held down and forced to remain poor. This frustrated me because my story is one of growing up not having money.

I’ll share my personal story, what it takes to bust out of poverty, and help you see if this mindset is effecting your workplace. Plus my top 10 books to a wealth mindset.

As soon as I could swing an ax, I was chopping wood. We’d go out into the forest in Lake Tahoe. The forestry division would have certain trees that were dying marked. We’d go and drop those trees, buck them, and cut them into huge rounds. We would bring them home and split them by hand so that we could sell the firewood, and have firewood for ourselves.

At 14, I was working in a restaurant so that we could have money. Later on, I worked at North American Van Lines moving people. I was a cook, and at one point, I remember getting up at 2:00 in the morning to go work at UPS loading trucks, and then go to work at my full-time job. I would finish that, and then go to night classes so I could try and figure out how to make more money.

Folks, I did not come from wealth. I was on the ground floor of E*Trade. There was a time I was working 50 hours of overtime a week!! I was busting it, loving it, and getting a paycheck that reflected that. I’ve been busting it.

When I came on at Dave’s, Dave offered me an opportunity. If you are willing to come and bust it for me, I will share with you.

I’ve got to tell you, those early days, there wasn’t a whole lot of money. I took a decent pay cut to go and grab a hold of an opportunity. If I could make it happen, if I was willing to bust it like crazy, if I was willing to work my tail off, then I had an opportunity in front of me.

I can tell you, I worked every single day until about nine or 10:00 at night. I worked Saturdays. I worked Sunday afternoons. I worked like crazy. I had to actually get out there, and put some things in place.

I didn’t even know that there was a system to hold people down. Why? Because there’s not a system to hold people down. What I learned was if I would go ballistic, then I could make money.

In fact, if you go back and look over all of the jobs I just talked about, every bit of my life has been serving people and busting my tail so that I could get to a place where I didn’t have to worry about money. A place that I don’t have to ever think about a poor mindset. That’s not a place I ever want to be again.

We found so many businesses and leaders that have been struggling with this. I want to help you get to a place of leading your team members, maybe even helping yourself. Maybe this is you if you are a leader or struggling with this.

So let’s BUST this myth:


Let them know that there is an opportunity for them to absolutely hustle and win with money. You have to show them, and be willing to pay someone who does. You’ve got to start there. What are you willing to give to them if they will go bust it? Bring money in, I’ll share it with you, period! That’s it.


Are they just in an administrative role, or are they supporting an area that is creating more revenue? They are actually part of that process. How do you share with them? Obviously, pay them a great salary, but could you give them part of profit sharing? What do you do? You have think through and allow them to see that they have an opportunity as well.

Personality styles side note, understand that if they are a high C or a high S, usually, money is not their greatest motivator. Having consistent money is really important to them, and having you come along and tell them that they’re doing a great job is an important part of it as well.

There are a lot of people that still have C and D or S and I that might be in a role that you can show them, “Hey, here’s still greater opportunity, and also, I’m willing to pay you profit sharing.” For folks that aren’t money-motivated by commission, they will be very happy to see profits in their paycheck, I can promise you that!


My team is well aware that I am willing to spend money on them becoming better. I will pay for it. I will spend money on my team members to become better so that they can make even more money. I’m all about that.


Like I said, almost every single job that I have ever had in some way, shape, or form served people. It took care of people. It helped people. Serve people. Help them to get what they need, you will never worry about having enough, period.

As we talked with Rabbi Lapin, you have to become obsessively preoccupied with the needs of others. As you serve well, and do well, money comes your way. People want to pay to have their lives changed, to have their businesses changed. That’s common sense.  We don’t have to seek the money. Instead, we serve people. They take care of us in the process.

When you discover this key to wealth, when you discover this key of serving, working hard, busting it, hustling, and taking care of people, you tend to do it more.

You realize that it’s very difficult to feel entitled when you’re taking care of other people. When you are helping other people get their needs met, it’s really difficult for you to go, “I need my handout.”

There are champions out there who want it. They want the opportunity!

Do those things and you will have a team that’s focused on serving. You will have a team that’s focused on gaining wealth. You will have a team that is focused on growing your business.

It is all about changing your mindset, not only yours but that of your teams. If you can have a team that has this kind of mindset, there is nothing you can’t accomplish.

I have list of books that I have read and used in the past that have helped me to keep my mindset focused on growth, on growing me, on growing my business, on growing my wealth, on not having a poor mindset, not having an entitled mindset. Books that helped me to get to a place of constantly knowing what to do next, how to go forward, and how to focus on serving God’s kids. Click the link below to get the free download.

Did you enjoy the post? How have you kept from having a poverty mindset?

Click here to download the transcript.

Chris LoCurto


August 18, 2015

Savannah Flynn on Social Media Marketing

August 18, 2015 | By | 4 Comments">4 Comments


Savannah Flynn on Social Media Marketing

Did  you know that Facebook has 1.5 billion people actively on it? There are already 30 million business pages on Facebook. Is yours one of them? Did you know that it has the most evenly distributed demographic?  Which means you’re going to find almost as many 50-year olds on Facebook as you are 20-year olds.

Social media is networking online!  So what if your business could get .1% of those people interested in what you are doing, you have increased your reach in your customer base by a thousand times!!

Today, on the show, we are talking all about social media. We walk through the importance of social media in your business, how to use it, and why you should be using it. PLUS, get Savannah’s SOCIAL MEDIA SWIPE FILE! It is a “power” tool FULL of proven tips and tricks that we use here in our business right at your fingertips!

Some Questions I Asked:

  • Why is an editorial calendar important?
  • What should be posted on a business platform?  
  • What is an avatar, and why do businesses need to know what their avatar is?
  • Can you explain vanity numbers?
  • How do you know what your demographic is?
  • What is a swipe file and how do you use it?

In This Episode, You Will Learn:

  • How to discover who your avatar is.
  • How to build loyalty through engagement on social media
  • What native posting is and how is applies to different social platforms
  • The importance of having a strategy for each platform
  • How to measure your engagement on each platform
  • Tools, Tips & tricks that we use
  • PLUS, so much more good stuff!!!

Links mentioned in this episode:

 Did you enjoy the podcast?

We barely scraped the surface of all the ways to market using social media. In what ways are you using social media? Comment below and share, it helps others to grow.

Click here to download the transcript.

Chris LoCurto


August 11, 2015

Business Secrets from the Bible with Rabbi Daniel Lapin

August 11, 2015 | By | 9 Comments">9 Comments



Nearly every year 100 Jewish people are included in the Forbes 400 Wealthiest Americans.  By demographic proportion, there shouldn’t be more than 8 or 9.

How are they consistently wealthier than the rest of the population? That is exactly what we discuss on today’s episode!

For those of you that have been with me for a long time, you’ve heard the interviews that I’ve had with Rabbi. He’s just not only one of my favorite people to interview, but also a huge influence in my life.

And while there is SO much information that we discussed, I actually had to delete a bunch of questions to not make the show a week long!! There are 40 secrets in the book and we hit on some crazy powerful life changing information! 

Some Questions I Asked:

  • How does secret #1 give businesses such an incredible advantage?
  • What is the power of specialization and exchange? 
  • How much greater advantage do businesses have by becoming interdependent on people?
  • Why is it that we don’t treat the person that signs our paycheck the same way we treat the customers of the business?
  • Can you explain to us God’s offering to us?
  • Why is the community aspect so powerful in the Jewish community?

In This Episode, You Will Learn:

  • The strategies, tips, tools, and techniques derived from ancient Jewish wisdom
  • Why secret number #1 is a mantra in our office
  • How Bill Gates faired against Mother Teresa
  • The power of specialization and exchange
  • How connecting with other people is vital to your business
  • The potential dangers for subjectivity
  • How money is a certificate of good performance
  • Plus much more… 

Did you enjoy the podcast?

Rabbi Lapin is phenomenal. His book Business Secrets From The Bible is a powerful, powerful book. I loved his analogy of a rental car. What are your thoughts on this analogy?

Click here to download the transcript.

Chris LoCurto


August 4, 2015

18 Habits of Mentally Strong People

August 4, 2015 | By | 2 Comments">2 Comments

18 habits of mentally strong people


Have you ever noticed that highly successful people have a distinct mindset? Do you wonder what they do to stay mentally strong?

On today’s show, I unpack 18 Habits of Mentally Strong People. The stuff that so many people avoid doing, or have no clue that they should be doing them.

There are so many nuggets of wisdom in this podcast that we have created a FREE DOWNLOAD for you containing ALL 18 habits! (CLICK THE LINK BELOW TO RECEIVE)

Links mentioned in this episode:


Click Here to Download

Chris LoCurto


July 28, 2015

Stephen Scoggins on The Journey Principles

July 28, 2015 | By | 4 Comments">4 Comments

Stephen Scoggins The Journey Principles Book

Stephen Scoggins is joining us on the show today. Stephen is a successful entrepreneur, a speaker, and the author of the book The Journey Principles (10 Simple Principles for a Life Journey That Matters).

On the show he shares how he built a multi-million dollar business, and yet his spirit was broken. Money and success didn’t bring him happiness. Instead, he had to find out what was holding him back.

He talks about being minutes from the business going down the toilet, and then being led to having a discussion with yours truly. That conversation we had many years ago began his Journey which led him to today and his new book, which he uses to reach out to others in life changing ways!

Along this journey we’ve become great friends, and we both absostinkinlutely give God the glory that He chose that day for us to connect.

So let’s dive in to the Journey Principles!

Question: How have you ever been impacted by a “chance” meeting?

Chris LoCurto


July 21, 2015

Breaking Bad Myths


In day-to-day life it’s easy to fall into the trap of believing a myth or a lie about yourself.

Broken belief systems can cripple you if you don’t watch out. On the show today I wanted to focus on 8 core myths that I see often during our LifePlan events.

Now these 8 lies are not the only myths there are! There’s a ton more we didn’t have time for.
But I wanted to dive into these 8 and unpack them for you so you can be on guard against these myths creeping into your life.

Here’s a preview of what we cover on the episode:

  • Is other peoples happiness more important than yours?
  • Why happiness isn’t the end game
  • Codependency and self sabotage
  • Can you truly earn someone’s love?
  • Why “building walls” is killing your relationships
  • Is all conflict bad?
  • Unless it’s easy…it’s wrong!
  • Do you really have to be right?
Chris LoCurto


July 16, 2015

82% of Customers Leave Because of This

July 16, 2015 | By | 4 Comments">4 Comments


How well do you know your customers? Do you know what they want and need from you as a company? On today’s podcast, we are going to talk about how to better know and serve your customer base.

What we will cover:

  • How to gain perspective
  • Common mistakes that are made about your customers
  • How to gain great information from your customers
  • Why we want your opinion (Take 90 seconds and fill out the survey below)

Knowing your customers and their needs is vital for the direction and vision of a successful business. 82% of customers have stopped doing business with a company because of poor customer experience. (…and come to find out it’s actually 89% * based on a survey commissioned by RightNow and conducted by Harris Interactive.)

Don’t forget to take our survey!


Chris LoCurto


July 14, 2015

7 Questions To Ask Before Launching A Business

July 14, 2015 | By | 4 Comments">4 Comments


Are you thinking about launching a new start up?
Maybe you recently launched a new business and are still in the early phases.

Todays show will help you ask 7 fundamental questions of your new venture so you can set yourself up for success. (These questions even apply to new product lines.)

We’ve all heard the scary stat for small business failure. Quite a few never make it past year one.
In the early stages of your business it’s crucial for you to have answers to these 7 questions.


Question: Are you thinking about starting a business this year? 

Chris LoCurto


July 9, 2015

7 Reasons Successful People Have Mentors


Successful people have mentors. Why?
Because mentors are one of the best ways to fast track your success and performance.

That’s the reason I have mentors in every area of my life.

If I can learn from the wisdom of someone who’s “been there”…I literally can shave years off the learning curve.

You’ve heard me talk about my racing coach and how he coached me to setting a track record.
I did mention I set a track record…right?
Well, it would have taken a lot longer to reach that goal had he not been coaching me.

Now you don’t have to have a mentor…
You can keep doing life without one but when you’re limited to just “your” knowledge, you are extremely limited with your options.

Successful people understand the value of input.Successful leaders understand that one persons experience is another persons revelation.

They understand that the best thing is not always the right thing.
And they don’t have to be the head of the class.

You see, NO ONE reaches success alone. And successful leaders know this.

Question: Who was your first mentor?

Chris LoCurto


July 7, 2015

How To Define Your Core Values

core values

Today we’re talking about how to define your core values.
Now I’m sure for some of you you’re thinking of “corporate core values”.

Well… that’s not what we’re talking about today.

We’re talking about your personal core values, your personal culture.

Let me start off by defining what core values are.
These are the things that you value so much that you filter your life through them. These are things that are so important to you, that are such a high value to you, that you should be filtering your life through them.
You should be making decisions based off of them.
This seems like a no-brainer, but the problem is when we don’t understand what our core values really are and we end up filtering life through things  that are not healthy.

Here’s some of the benefits of listening to the show today:

  • Why you should have personal core values
  • How to have guard rails for your life
  • The difference between healthy and unhealthy values
  • How to have more directions and energy in your life
  • How your values are vital in making decisions every day
  • Your decision-making process
  • What your leadership has to do with values
  • Why God should be your number one value
  • How to come up with your core values
  • How to filter your life through your values


Question: What’s your top core value? Why?

Chris LoCurto


June 30, 2015

Walking with God Through the Storm

June 30, 2015 | By | 6 Comments">6 Comments


In November of 2010, Michele Cushatt’s world was turned upside down.

She was 39 years old, had three boys, and on a Tuesday morning right before Thanksgiving her doctor told her she had a very rare kind of cancer.

She said, “The word cancer dropped into my life like a bomb…Everything changed after that point. The only thing I could think to do in that moment was run to my knees…and that’s where I found myself.”

Today’s interview with Michele is powerful. She is amazing!

Here’s a few of the things we cover on the show:

• How to deal with devastating news
• Learning to walk with God in tragedy
• What having faith really looks like
• Coming face to face with your beliefs
• Dealing with misguided expectations
• Discerning God’s presence
• What to do when a piece of your story doesn’t go according to plan
• How to cope with fear and uncertainty
• A healthy perspective on perfection
• The tragedy of poor work/life balance
• Loving the dark parts of your story
• How to plan life and business when plans fail
• Finding value in yourself
• Determining healthy motivation and drive

If you are going through a storm right now be encouraged. God has not abandoned you.

In fact he is more near to you now than ever before.

Here are some of my favorite quotes from Michele: 

“What we believe about God in those moments [when our story doesn’t go according to plan] ends up dictating what the future looks like.”

“I can choose to be very bitter and angry and be a victim…or I can choose to weave it into my story [and find the good.]”

“It’s so easy to get caught in the temporal, and miss out on the things that truly last and matter.”

“All of our attempts to be so polished all the time are actually minimizing our opportunities for connection with others.”

“We think it’s all about being polished and perfect but there’s no one out there that can really connect with someone who is perfect”

“…believe in what you have to say, that’s what being really successful looks like.”

“It’s not all about crossing off my to-do list, sometimes there’s a more worthy pursuit”

“I don’t have to work 70 hours a week to be worthy of my skin.”

“It’s only in the struggle that we develop perseverance and endurance.”

“we get caught up into thinking the world is dependent on us.”

“You can do everything right, and everything can change in a moment.”

“Is a 70 hour work week really the notch in your belt you want to leave behind? Is having 20,000 twitter followers really the legacy you want to leave?”

“We are so desperate to make an impression and to leave a mark on this world and yet the ways we’re going about it seem so contrary to what we say really matters.”

You can find out more about Michele by visiting her site:

You’ll also want to read her book:  Undone: A Story of Making Peace With an Unexpected Life.
I read it and was incredible moved by Michele’s transparency and her perspective on life.

Chris LoCurto


June 25, 2015

10 Warning Signs of Toxic People

June 25, 2015 | By | 4 Comments">4 Comments

10 Warning Signs of Toxic People

I see it everyday…great people that are allowing a toxic person to control them, abuse them,  and manipulate them.
This is serious folks.
Reality is that quite a few people listening to the podcast and reading this are either in a toxic relationship or are actually toxic themselves.
So while we’re on the subject of toxic people… be aware that you “may” be one of them.
Here’s a few of the warning signs we cover on the show:
  • They have a big need for control.
  • They tend to be dishonest.
  • They are abusive.
  • Typically they are disrespectful.
  • Beware of their manipulation.
  • They try to intimidate with power or money.
  • Victim Mentality
  • Hostility

Remember that I want you to be the healthiest person possible.

Use this episode to gauge toxicity in yourself and your relationships.

Toxic people are always looking for someone to control. Beware!

What has been your experience in dealing with toxic people?

Chris LoCurto


June 23, 2015

Leadership, Org Charts, and Expanding Your Business | AskChris

leadership and org charts

Today we have a couple of AskChris questions from Brian and Jay.

If you have a question you want me to answer on the show go to /askChris.

Leadership is often misunderstood. A title doesn’t make you a leader and “title-leadership” can destroy a company.

Brian called in to tell us about a big leadership win he recently had. He built trust and loyalty…that’s huge! That’s a leader. You rock Brian!

Jay asked a great question about when to expand his business into departments and when to create an official org chart.

I’ve got some specific opinions on the classic org chart that I cover on the show.  Would love to know your thoughts.

P.S. It all starts with vision.

Chris LoCurto


June 16, 2015

8 Ways to Avoid Burnout

June 16, 2015 | By | 5 Comments">5 Comments

how to avoid burnout


Have you ever discovered that you’re burnt out from work? From life?

Well…where is that coming from?

Is it because you’ve been overworked for too long? Maybe you’ve been overstressed for too long?
(Keep in mind this could be work stress, family stress, and relationship stress.)

In order to avoid burnout there’s a few questions I want you to consider.


  • When was the last time you went on vacation?
  • How often are you telling people “NO”?
  • Do you need to tell some family members or friends or bosses “No”?
  • Do you have too much responsibility on your plate?
  • Do you have controlling people in your life?
  • Are you writing down all you commitments in order to eliminate the unnecessary?
  • Are you focused on your health?
  • Are you suffering from information overload?
  • Are you in control of your calendar?

You hear me talking about this all the time but you must stop making statements and start asking questions. Ask yourself questions. Gain perspective!
Start asking yourself some good questions on how you got to where you.

We want you to be the strongest possible self that you can be.

Question: How do you avoid burnout?

Chris LoCurto


May 26, 2015

Start Living and Turn Your Hobby Into A Business with Cliff Ravenscraft

LifePlan part2 (1)

Our guest today is Cliff Ravenscraft…The Podcast Answer Man!

In 2005 Cliff started podcasting about the TV show Lost and has been on a huge growth trajectory ever since.

He shares with us how he turned his passion into a business and how he took the scary leap into entrepreneurism.

Here’s what all we cover:

  • How Cliff got into Podcasting
  • How he uses Podcasting to Build Relationships
  • Why he walked away from a $500k insurance agency gig
  • What the TV Show LOST has to do with podcasting
  • How he transitioned from hobby to full time career
  • What you need to know about following your passion
  • How Cliff lost 45 pounds
  • The 10,000 hour rule applied to Podcasting
  • The power of just starting
  • The biggest mistakes when starting to grow your platform
  • His advice to folks just starting out

This is a long podcast today!
For all you folks who have an 1+ hour commute…this is for you.

We cover a lot of ground.
Cliff shares his heart on so many great topics and it’s amazing!

Here’s the best way to follow Cliff:

And check out his “Podcasting A – Z” Course. It’s legit!