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Chris LoCurto


January 31, 2011


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Today kicks off what we at Dave Ramsey‘s office call ECL; EntreLeadership Chris LoCurto. This is our full EntreLeadership event that we host at a destination for a week, only done in three days at our conference center taught by me…and without the beach…or the language barrier.

But it’s all the same outrageously revolutionary information. We don’t even market this event to the public because it sells out in days. Over the next three days I will be teaching business changing principles for eighteen hours. Yes, these poor folks will listen to my voice for eighteen hours!!! Today is a day that is mainly dedicated to team building.

Among all of the vital lessons that I will teach today, one of those is about gossip. I truly believe that gossip is a cancer for your organization. It spreads easily among the…weaker cells. In fact, I’ve always heard from doctors or nutritionist that the more acidic your body, the more prone your body is to cancer. Cancer loves and thrives on acid.

It’s funny to think that it’s the same way with gossip. If a person is a gossip, they don’t usually go and gossip to the person who doesn’t. Why not? There’s no satisfaction in that. They want someone who they can attach to and spew their cancerous filth into. If they can find that person, their cancer will spread.

This is something that you have to jump on right away!!! You have to get in there and do some serious surgery to cut that junk out of your business. We have a policy here; we’ll fire you for gossip. We may warn you once, but after that you’re Audi 5000 baby! The reason is obvious…but there’s more than just one reason.

You see, you can’t keep champions in your business if it’s infected! That’s just not the situation that a champion wants to be in. And word will get out to the champions that were looking at your place, that it’s a place that they will not enjoy. Champions want to show up, put a hard days work in, maybe get a pat on the back, and go home feeling like they accomplished something that was bigger than them. That is the kind of person you want on your team, because that is the kind of person that will help to propel your efforts forward.

The more champions, the stronger your business, and the more momentum you will have. And believe me, the more momentum the better. So if you’re having problems with gossip in your business, and you know deep down inside if you do, go to town on it with the biggest scalpel you can find. The sooner you do, the sooner you can attract the kind of team member you want!

Chris LoCurto


January 29, 2011

Weekend Funny

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So this past week we were out in Colorado Springs speaking to a bunch of pastors. When I say we, I mean: Ken Munday, Teresa Duke, and me. We checked into our hotel on Tuesday and back out Wednesday; except Teresa, since her husband was coming in Wednesday so they could have a couple of extra days having fun in the snow. The three of us ate breakfast in the restaurant, and we had a great little gal that took care of us. As we got up to leave, the conversation went like this:

Waitress: Thank you guys! You have a fantastic day!

CLo: Thank you for taking care of us!

Waitress: Wait, are you guys leaving us?

CLo: We are, but she’s staying one more day.

TD: Yeah, I’ll be back in the morning with another man.


I sure love me some Teresa Duke!!!

Chris LoCurto


January 28, 2011

Crystal Blue Persuasion

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Ok, the title has nothing to do with this post except the word persuasion…and I happen to love the song.

Although many believe the name came from the picture above that was taken by Apollo 7, the truth is when Tommy James was asked what persuaded the name, he said that it was from the Book of Revelations chapter 19; “Yes, it is. It’s out of the Bible. The imagery was right out of Chapter 19 of the Book of Revelation, about the lake of crystal, and just what John sees. The imagery was just right there. ‘Crystal blue persuasion,’ although those words aren’t used together, it was what the image meant to me.”

I do want to talk about persuasion though. There’s an old saying, “You can’t push a rope, you can only pull it.” In EntreLeadership we talk about the difference between positional power and persuasive power. Positional power is that boss who tells you exactly what you’re going to do. It’s also the same way with parenting. If you resort to, “You’ll do it because I said so!” then you’ve already lost in your leadership of being a parent.

By Webster’s definition, to persuade means: to move by argument, entreaty, or expostulation to a belief, position, or course of action. The way we like to say it, it’s a way of convincing somebody to do something that they might not do on their own. As a parent, it’s your job to make sure that your children are raised in a way that they can be a productive part of society. That they treat people with respect and love. That they make smart decisions like not getting in a car drunk, or with someone who is.

That they spend their life working hard because “the diligent prosper”, not living with a victim mentality. That they find joy in real love, instead of being destroyed by someone who only cares about their self. Therefore, it is your responsibility to persuade them to do those things that are right. It’s your responsibility to guide and direct them through life knowing the pitfalls to avoid, the battles to fight, and what it means to be selfless. You let rope out day after day, year after year, and eventually someday…you let go of the rope.

Funny thing is, it’s the same with leadership. Any good leader eventually realizes that part of leadership is being a parent. Once you hire a person, you have now taken on the responsibility of making sure they are successful with what they do. It’s your job to make sure that they have everything they could possible need to do what it is that you’ve asked them to do.

You have to be there to answer questions, and ask questions of things that they aren’t thinking yet. You need to persuade them through tough decisions and hard times. And day after day, year after year, you let the rope out till eventually all you have is the end. The only difference between parenting and business is that in business, you never let go of the rope.

Question: How well do you do with this principle?

Chris LoCurto


January 27, 2011

Hmmm…Why Would I Do That?

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Let me say that the Harry Potter theme park at Universal is truly a magical place. (All pun intended.) Of all of the themed areas, they have really done this one up right.

From the moment you walk through the gates, you feel like you’ve been transported into a fantasy. Approaching the gates you hear the music playing from the movie. As soon as you clear the gates you see the train all massive in size and blowing steam like a political pundit. You see Daigon Alley in all its splendor, with Weasleys’ Wizard Wheezes, and Ollivander’s Wand Shop, and a huge Butterbeer keg, and Muggles, and you can see the roof tops for what seems like forever…until, way off in the distance, you see Hogwarts!

That’s when you really feel like you’ve been transported into a fantasy. We got the chance to eat an English breakfast at The Three Broomsticks Inn, sit at an old wooden table, and drink Butterbeer. Then on to Hogwarts where we walked and rode through the castle and received quite a few tips on wizardry from the cast…or at least videos of them.

And finally, we rode………the Dueling Dragons roller coasters. They have two: the Chinese Fireball and the Hungarian Horntail. It was exciting to make our way through the line while listening to the current riders screaming as if they were being eaten by the dragons themselves. We made it to the front, we boarded our specific dragon, and then we took off like we were being chased by Dementors.

We turned and zoomed and did three sixties and all the amazing things that a great roller coaster can do. We came flying around a turn towards the platform, where we once left all hope of future life, only to leave our spleens in the claws of the Hungarian Hornet when we went from fifty miles an hour to two in less time than it takes to say “Accio!”.

As we gingerly tried to find what appeared to be the ground in front of us, I remembered something very important……..I don’t ride roller coasters ’cause they make me sick!!! You see, ever since I moved to the South, my sinuses have been messed up. With messed up sinuses, you tend to have a messed up equilibrium. If you divide the sinus by the equilibrium, carry the Hungarian Horntail, multiply by the lack of spleen, and you get a sick Chris.

If there’s one thing missing from the Wizarding World, it would be the much-needed rest area at the exit of the Dueling Dragons with oxygen, water, cots, and a hologram of a mother yelling, “What were you thinking?!” I think I just got caught up in the fantasy and convinced myself that I could do something that my body disagreed with.

Sometimes I think that’s exactly the way we make decisions in life. Sometimes we just get caught up in the fantasy and beauty of what we’re experiencing, only to find out that we’re deceiving ourselves.

I believe that’s why so many people go deeply in debt. There is this magical world of…STUFF that has been constructed before us. And by the looks of how many people are enjoying it, certainly we should as well. Unfortunately, no matter how fun, and exciting, and magical the Wizarding World is…it’s not real.

You realize this when you leave the gates and the music changes to Dr. Suess. And while we can use debt to buy all kinds of fun and exciting magical stuff…eventually you realize that you have to actually pay for it all. You realize that you’re going to have to come up with the money somehow to get out of that mess. It’s when that understanding comes rushing in…you wish they had a little rest area!

Chris LoCurto


January 26, 2011

Sooooo, You Used To Strip?

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Right before Thanksgiving I preached four services in Vegas at Canyon Ridge Christian Church. At the end of one of the services, a lady walked up to me to talk. She was tall and beautiful, but dressed in a way to definitely not attract attention. She had on an oversized sweatshirt, baggy sweatpants, and running shoes. It was as if she was hiding herself. She put out her hand to shake mine and said, “That was a fantastic message! I used to be a topless dancer and…” *ERRRRRTTTT* (That was the best way I could think to type the sounds of tires screeching to a halt.) There was a complete thought that came out of her mouth, but I was hung up on the fact that she just shared something with me…something that, if she were in another part of the country, she would be judged for! In fact, I thought to myself, it would take MONTHS to find someone here that you could trust enough to share that information with. But there it was, real life right in front of my eyes! (Anyone with a seventh grade locker room mind, stop reading now.)

Now, there’s something you should know about me.  I have a heart for strippers and prostitutes. And have had for a very long time. The reason is, one day I realized that for someone to take their clothes off and dance around in front of a multitude of men for money, or for someone to climb into the back of a car or seedy motel and have sex for money, has lost something much greater than a paycheck. I’m no expert, but it seems pretty rational to me that there is a massive void of a QUALITY male in their lives. (Hello Dads!) Someone who shows them REAL love and REAL affection, and instills in them a confidence of how truly beautiful they are, and that it’s not about what’s on the outside. And that the men who attend or pay for such things, are pretty screwed up with their views of women.

The FIRST thought that I had with this beautiful woman was how glad I was that she was in a church in Vegas, and not one where she would have been judged and crucified on the spot! You see, I’ve been in many churches where if she would have shared that, they would have judged her, walked away as fast as they could, and then gossiped about her for months. And yet, the Bible clearly condemns gossip as a destructive sin. I wonder what Jesus would have done in that situation…oh wait, we have those examples. He actually hung out with people who were still IN the act, much less the ones who used to do it but have been freed. It was one of the most real conversations I’ve ever had. We talked a lot about finances, and church, and her son, and the way men have treated her. The funny thing is that I could write a chapter on just this specific and amazing conversation alone. And if a bunch of you want it, maybe I will. But I will never forget how it made me feel, that God trusted me with his baby girl. The one He was crucified by His own children for. Hmmm…