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Chris LoCurto


December 18, 2014

Ask Chris: Your First Hire

December 18, 2014 | By | No Comments">No Comments

Who do you hire first?

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I’ve got a special treat for you on today’s show… Mr. Barry White stops in the studio for a guest appearance. (You’ll get it in a minute)

But seriously, our Q&A shows have been such a hit that we are changing the name to “Ask Chris” and are making it even easier to “ask Chris” your questions about business and life.

Go to and leave your question and you just might make it on the show! And use #AskChris if you want to ask Chris a question on social.

Today’s question is on the topic of – who should you hire first when building your business.

More specifically, “does my personality style limit me to who I should hire first?”
Shout out to Randy for giving us today’s question.

In this episode you will learn:

  • How do you set up your business for success.
  • Can any personality style be an entrepreneur?
  • Why you should avoid partnerships.
  • Who do you hire first in your startup.
  • Do you hire by personality style?
  • Why you should start small.
  • Fixed expenses vs. Variable expenses
  • How to get a free DISC personality test.

AND for the month of December we are giving away a FREE DISC Personality Style Test to EVERYONE who leaves us an iTunes Review. EVERYONE!!!

So go to iTunes, leave a review, send an email to, reference your review with your name and we’ll make sure you get your FREE Test.

Chris LoCurto iTunes Subscribe

Chris LoCurto


December 17, 2014

It’s All About Mindset

December 17, 2014 | By | 9 Comments">9 Comments

it's all about mindset

Subscribe to the podcast: iTunes Stitcher Radio SoundCloud

On today’s show Joel Fortner talks about the importance of mindset when it comes to growing your business.

If you are just starting out on your entrepreneurial journey or you are a seasoned CEO this episode will inspire you to take a look in the mirror and recommit to staying on a growth trajectory.

On today’s show you will learn:

  • How to figure out how much to charge for your services
  • The importance of mindset in success
  • Fixed Mindset vs. Growth Mindset
  • Will your customers leave if you raise your prices
  • Why mindset is the key to achieving your goals
  • The crippling power of limiting beliefs
  • That you can not stay isolated on your journey

Also, be sure to download Joel’s marketing framework for growing your business the right way.
It’s all about Get – Serve – Keep!

Chris LoCurto iTunes Subscribe

Chris LoCurto


December 10, 2014

What To Do When You’re Overpaying a Team Member

December 10, 2014 | By | One Comment">One Comment

What To Do When You're Overpaying a Team Member

Today I’m answering a listener’s question about what to do when you’re overpaying a team member. As small business owners and entrepreneurs, we make mistakes. When those mistakes effect our team members, it’s very important to act with compassion and respect but “there is no ministry where there is no margin.” It’s a tough situation but you can treat an overpaid team member with dignity by giving them options that are fair and create a timetable for resolution.

In this episode you’ll learn:
  • The importance of a KRA & how to evaluate what winning looks like
  • How to honor your team members while honoring your business
  • How to give an overpaid team member options
  • Why it should always be a gut-wrenching decision to dock pay or let someone go

If you’ve got a question, click the microphone on the right side of this page and we’ll try to answer it on a future episode. Also, if you’re not using KRAs in your business, what are you waiting for? Check out these links and get started today:

Click Here to Download Sample KRA’s

How to Create a KRA (Key Results Area)

Download 3 Sample KRAs for FREE

Key Results Areas and Your Questions Answered [Podcast]

Chris LoCurto


December 10, 2014

Part 2 – Your Best Year Ever with Michael Hyatt

December 10, 2014 | By | No Comments">No Comments

Your Best Year Ever Part 2 with Michael Hyatt


Michael Hyatt just released his all-new 5 Days To
Your Best Year Ever Coaching Program.

Last year alone over 3,000+ people went through
the program – and there are some amazing
stories of people experiencing incredible
transformations in their life.

We sat down for The Chris LoCurto Show to talk about how to have Your Best Year Ever.

In Part 2 of our interview you’ll learn:

  • How to set the stage for breakthrough.
  • On going public with your goals.
  • How to stay focused.
  • How many goals should you set?
  • Why people don’t set goals.
  • The fear of failure in goals setting.

Go listen and check out to make this YOUR BEST YEAR EVER!

Chris LoCurto


December 9, 2014

Your Best Year Ever with Michael Hyatt

December 9, 2014 | By | 5 Comments">5 Comments

Michael Hyatt Best Year Ever

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

YouTube Link:

 I’m sure you can think of someone who just seems to strike gold with whatever they touch – am I right?

You look at their success and think, “why them?”
I mean, you’re just as smart.  Just as talented.

So what sets them apart?

Well you’ll find out in today’s podcast with Michael Hyatt.

When you understand these qualities, you’ll also
understand what may be holding you back from
reaching your true potential.

You’ll learn:

  • Why now is the best time to get started with your goals.
  • How to avoid the New Years Resolution Curse
  • Why traditional goal setting doesn’t work.
  • How to set effective goals.
  • What to do when you get discouraged with your goals.
  • The Messy Middle with goal setting.
  • The correlation between goals and happiness.
  • What the Country Music Marathon has to do with goals.

Go listen and check out to make this YOUR BEST YEAR EVER!


Chris LoCurto iTunes Subscribe


Chris LoCurto


December 4, 2014

Do You Need An MBA To Be Successful? A Discussion on Education

December 4, 2014 | By | 10 Comments">10 Comments

Do you need an mba to be successful?

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YouTube Link:

If you think getting your MBA is your ticket to good life…think again.
Having your MBA can be extremely valuable IF you know YOUR WHY.

On today’s show you will learn:

  • Do you need an MBA to get the “corner office”?
  • Why a mindset shift is crucial
  • Active vs. Passive Learning
  • When to hire an MBA
  • The only reason you should get your MBA
  • Is college a “must”?
  • Why you must teach yourself to continue to learn
  • The Importance of learning from experts
  • Self taught vs. MBA
  • What it takes to be successful

How has an MBA or some form of intentional learning helped you?
What are you doing now to grow?

Chris LoCurto


December 3, 2014

How to Fix Your Sales

December 3, 2014 | By | One Comment">One Comment

How to fix your sales process

Every person is in sales. Let me say it again, EVERY PERSON IS IN SALES.

I doubt there’s anyone reading this that isn’t selling in some capacity – we all have some aspect of sales in our lives and businesses.

On the show today I’m going to go through a process of questions that you should have in place to grow your sales. Are your sales struggling? Do you know how to increase it?
I’m about to give you a framework for reverse engineering your sales success.

You’ll learn:

  • How your product could be leading to poor sales.
  • How to price your product.
  • How your customers can help you fine tune your offer.
  • The real reason for marketing.
  • The importance of a sales pitch. Your reps do have an actual sales pitch right?
  • Why you need sales metrics.
  • The vital role of productivity for your sales reps

If todays podcast leaves you feeling overwhelmed or you do not see a clear path to sales growth, schedule a sale coaching call with Joel Fortner so you can fix this TODAY.
Trust me…he will make you look like a rock star!



Chris LoCurto


December 2, 2014

Q&A: Are You at a Career Crossroad?

December 2, 2014 | By | 5 Comments">5 Comments

career crossroad?

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Are you at a crossroad in your career?

On today’s show I answer a question that came in from a listener regarding how to transition out a job and into entrepreneurship.

Are you feeling like God may have something bigger for you?
Are you afraid of making the leap?
If you’re getting the tug from God that it’s time to move on –  this episode is specifically for you.

If God is calling you to transition then He will make a way BUT it has to be on His timing.

Are you in a transition right now? Do you feel like God is leading you in another direction?
Let me know in the comments how can I help.


Chris LoCurto


November 25, 2014

What’s Your Why? [with Download]

November 25, 2014 | By | No Comments">No Comments

What's Your Why

1 Day ’til Thanksgiving!

Are you ready? If not…go listen to yesterday’s podcast on family conflict.
(and Download the Avoiding Conlfict Guide)

This holiday week is the perfect time to reset your focus. It’s a great time to ask if you’re living “your why.” 

I’ve got a screensaver on my computer that says “What’s Your Why?!”

It’s a daily reminder of why I started this company, why I do what I do, and my purpose in life. (You can download your own desktop wallpaper below)What's Your Why Screensaver

On the show today I want to challenge you to recommit to “your why”.

And if you haven’t determined it yet…start today!


 Happy Thanksgiving!


What's Your Why Screensaver

Chris LoCurto


November 25, 2014

Brace Yourself…Family Is Coming

November 25, 2014 | By | 7 Comments">7 Comments

Family Conflict over the holidays


First off…

Before you carve the turkey this Thanksgiving you must download the Avoiding Conflict Guide.
I know, I know, your family probably never has any drama.
For the rest of us – HERE YA GO: Download Here (it’s FREE)

This will help you get prepared before you go into battle,  see family. :-)

In this episode of The Chris LoCurto Show I get you ready to deal with family over the holidays. A lot of the conflict and drama we encounter over Thanksgiving can be traced back to a lack of healthy boundaries and giving up your authority.

I want you to understand this at the root level so that you can have an incredible Thanksgiving.

Question: Who are you most thankful for?


Chris LoCurto


November 20, 2014

Company Culture Clash

November 20, 2014 | By | 8 Comments">8 Comments

Company Culture Clash


PUT. THE COFFEE. DOWN… (you’ll get it in a minute)

We’ve got a fun Coffee with Chris episode for you today!

Joel Fortner and Keith Cook jump on the show and we talk about Clashing Company Culture and what it means to be passionate about what you do.

These two gents have some great stories that I know you will relate to.
And if you need more info on creating an amazing company culture I’ve got my Inc Magazine 5 Part Audio Lesson for you to download for FREE. It’s down below. We cover a lot of ground (and coffee) on this one – so buckle up! Also, to all the Dillano’s folks listening…why are you torturing me with the names of the coffee?! I botched this one pretty bad today! #ouch  

Give me your Top Thought in the comments.  
(Or your favorite Glengarry Glen Ross line: “Anyone wanna see second prize? Second prize is a set of steak knives.”


Chris LoCurto


November 19, 2014

Stop Worrying About Other People’s Opinions

November 19, 2014 | By | 19 Comments">19 Comments

Stop Worrying

So today we are talking about something that comes up quite a bit in our LifePlan sessions – Worrying about other people’s opinions.
Are you looking to other people for affirmation and approval?
Are you finding your self worth in this?

A lot of folks are and it can be crippling to your life.

I constantly see incredibly gifted people  that are so concerned and worried about following rules and for them it’s based on what other people will think of them if they don’t do it.

Their self-worth is in following the rules and when they don’t follow… their world starts to crumble because their world revolves around what other people think of them.

Let me know your thoughts on this one!

Joel Fortner


November 18, 2014

Your Go-To Marketing Strategy for the Holidays

November 18, 2014 | By | 11 Comments">11 Comments

Your Go-To Marketing Strategy for the Holidays


Hey Folks!

It’s Joel Fortner from the Chris LoCurto Team taking over the mic for today’s podcast.
On this episode we are talking about your marketing strategy for the holidays…and beyond.

There is a framework that I teach people about marketing that allows you to have a consistent and steady flow of customers all year round.
We will cover the big picture stuff and then take a deep dive into how this applies to you and your business.

I created a pdf checklist for you to download that will help you better apply this information to your business.
Download it and take time TODAY to get this stuff in writing so you are prepared for the weeks and months to come.


Question: What was your biggest take away? How can you apply this framework to your business?

Chris LoCurto


November 13, 2014

Question and Answer – Team Members Calling In Sick

November 13, 2014 | By | 4 Comments">4 Comments

Team members calling in sick


We’ve got a fun topic for today’s show: How do you handle employees who keep calling in sick?

This listener question came to us from Bill who is a manager of about 15 folks.
Here’s his situation: “…about every 2 weeks an employee is consistently calling out sick, at what point do I say “that’s it, I’ve had enough”?

(fyi…we’re sending you a free DISC personality test for sending in your question)

Now you should know that with employees calling in sick I’m more concerned about the person than I am the business. I want to discover how I can help that person. What’s going on in their life? What’s really causing all the absence?

But…if I sense that an employee is abusing their sick day then I must act to protect my companies culture.[/social]

Today’s show is sure to be a doozy!

Question: How do you handle this issue? Do you agree or disagree with me?

Chris LoCurto


November 11, 2014

10 Signs You’re a People Pleaser [Podcast]

November 11, 2014 | By | 22 Comments">22 Comments

10 Signs You're a people pleaser



Are you afraid of other peoples opinions of you? Do you always seem to attract folks who need rescuing?
Well…you just might be a people pleaser.

Quite a few people who come through LifePlan struggle with being a people pleaser and finding their worth in the acceptance of other people. It can control them.

When your life always revolves around being a people pleaser you actually end up losing life. It robs you of your authentic self
and it all comes from a persons root system. It’s the stuff that’s deeply ingrained in you.

In today’s show I look at 10 signs you may be a people pleaser.

Here’s they are:

1. You end up doing things for others in hopes that they will do things for you.
2. You become frustrated when people don’t love you back.
3. You’re guarded and you don’t let people in so that you don’t get hurt.
4. You’re always afraid of other peoples opinions of you.
5. You feel you are worth less than other people.
6. You attract takers and people who always need to be rescued.
7. You always apologize for things that you do. You blame yourself.
8. You become a victim of constructive criticism.
9. You neglect you.
10. You let opportunities and life pass you by.

If that list sounds a lot like you and you found yourself saying, “That’s me!”, you need to start the conversation about LifePlan.
Your worth is not dependent on someone else’s opinion of you. It’s dependent on God and what God thinks is really all that’s important. Find your significance in Him – He’s crazy about you!

Question: Without naming names, do you know someone who is a people pleaser? (Maybe yourself)  Which sign would you say is most prominent for them?

Chris LoCurto


November 10, 2014

Think You Know Your Customer? [Podcast]

November 10, 2014 | By | 4 Comments">4 Comments

Think You Know Your Customer?

Today we are talking about knowing your customers and Mr. Joel Fortner jumps on the mic to talk a little marketing. (and butcher the outro to the podcast)

In case you’ve been under a rock the past few weeks, we just came out of a product launch for the new coaching programs.
We discovered a couple things that blew us away.

But real quick –  a special shout-out to the new mastermind and coaching folks.
I’m honored and excited to dive in – your life and business is about to explode!

Back to the podcast…so, we asked you guys during the launch to send us your questions and YOU DID!
Here’s the top question we got: “Will Chris really work with me?”

Well heck yes!!!

On this episode Joel and I talk about why this question kept being asked and the importance of knowing your customers.

You can think your marketing is communicating one thing…and actually be communicating something entirely different.

Also, Joel mentions a few questions to help you better discover who your customers are and what they value.

You can download the questions here: Click Here to Get the QuestionsClick Here to Get the Questions    

Question: What have you learned about your customers?


Chris LoCurto


November 5, 2014

Marketing Lessons I Learned From Garth Brooks [Podcast]

November 5, 2014 | By | 11 Comments">11 Comments

Well Garth Brooks presented the Entertainer of the Year Award last night at the CMA Awards. Wow!

Great seeing him out there!
I’m a huge fan of Garth Brooks. When it comes to connecting with his fans…he’s one of the best in the biz.This guy has an incredible marketing mind and it showed when I got the chance to see him in Vegas…twice. (I said I was a big fan)
It was such an incredible experience – Trisha Yearwood even took my camera to snap a pic of Garth and me. #epic

Me and Garth Brooks
In this episode of The Chris LoCurto Show I talk about the marketing lessons I learned from Garth and how they directly apply to your business.

Also, in case you haven’t noticed, we have moved to 3 podcasts a week. A lot of you were asking for more so here it is.
Let us know what ya think!

Also, Also, we have opened up the new coaching, mastermind, and live event packages for purchase.
It’s limit availability with first come first serve – so jump in quick.
If you’re not sure what the next step is in your business or life…this is it!
This is where all the books, podcasts, and videos come together and provide you with concrete action and accountability. It’s hard, vulnerable and honest.
This is not more “material” or “advice”, it’s a proven framework for growth in your business and life with a community of likeminded peers.
We shut down the cart on Monday, RAIN OR SHINE.

>> Check out  the new programs here.


So…let’s get this rodeo started! Couldn’t help myself :-)


Question: What are you doing to make your clients feel like rock stars?

Chris LoCurto


November 4, 2014

Red Pill or Blue Pill, You Choose

November 4, 2014 | By | 8 Comments">8 Comments

New Coaching Programs


One of the coolest parts of what I get to do for a living is being a part of so many transformations.  I love what I get to do everyday!

We transform lives. We transform leaders into powerful life changing leaders.
We transform businesses into more revenues, greater teams, greater culture and communication.

Basically, we create fun places to work!

So jump in the time machine with me for a minute…
What does your life, your company look like a year from now, 5 years from now?

Is your company stronger? Are there more revenues?
Personally, where do you see yourself? Is your family thriving? Are you in love with life?

The time is now to transform – if you’re ready…listen to today’s show.

And,  I just opened up registration for all new Coaching Programs, Mastermind Groups and Live Events.  Everything is now live.

Click Here to View the New Programs



Chris LoCurto


November 4, 2014

Deciding To Change

November 4, 2014 | By | 3 Comments">3 Comments


Deciding To Change

On today’s show I read three listener emails that have come from our Core Lesson Series.

These are folks who have taken action. They will inspire you!

They took the information and implemented it – they have put it to work.

I have the Core Lesson Series out there for a reason,I want you to change your life.
I want you to change your business and I want you to change your leadership. I want you to make the decision to do the things you need to do in order to gain back time, to make more money, to get better people on board, to understand how to communicate and very high levels.

These lessons are out there for a purpose and that purpose is YOU. But you have to make the decision to put them in place.

There are only a few days remaining to view The Core Lesson Series.
It’s not to late to binge out on leadership training and take your life to the next level.

Click Here to Get Started 


Question: Have you made the decision to change?




Chris LoCurto


October 30, 2014

Special Episode – The Chris LoCurto Show

October 30, 2014 | By | 3 Comments">3 Comments

Special Episode


Today is a special episode of The Chris LoCurto Show. We are talking about gaining time and making more money. That’s one aspect of my new free lesson series – The Core – that the team and I launched on Monday.

Why is it called The Core?  Well, it’s the foundational lessons that I teach my coaching clients.
It’s the methods and strategies of successful people and companies. It’s the cornerstone of what I have built my leadership on.

If today’s episode leaves you hungry for more – you gotta get started with lesson 1 of The Core.
You’ll love it! Or your money back…wait a minute – IT’S FREE!

Click Here to Get Started