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Joel Fortner

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March 23, 2016

How To Use Personality Styles To Overcome The Biggest Obstacle In Your Business, Team

March 23, 2016 | By | No Comments">No Comments

DISC Personality Styles, test, solving bad communication, communication

 

A lack of high-quality communication is the most common and destructive issue I see in almost every business I work with.

What causes this significant lack of communication? Simple – not understanding how to communicate effectively with each of the different personalities on the team.

It doesn’t matter what the vision is, what the goals are, or if you have the right people in the right seats, if the team’s communication is poor, productivity, morale, and team unity will suffer.

What Happens When Communication Is Bad

I’ll paint a common picture for you!

If you’re like most leaders, you have no lack of stuff on your plate that needs to get done.

In the heat of stressful, busy days when you’re trying to get through your to-do list and put out fires, team members have questions.

They pop into your office, or catch you as you walk by to get what they need answered.

And now we’re off to the races. What do I mean?

People communicate how they want to be communicated to.

In this example, let’s say you’re a High D personality on the DISC Personality Assessment. This means you’re a driven, dominant person who likes information in sound bites.

And the team member that just popped into your office is a high S and C.

This means they need lots of detail, need to have time to process on the information to understand it, and will most likely have more questions later. That’s their High C.

Because they’re also a High S, they hate conflict and won’t push you for details or what they need. They’ll take what you give them, turn around, and go back to work.

This is especially true if you don’t stop working to talk to them, and give short, terse answers. The team member will feel like they’re bothering you because you seem busy.

If you don’t understand their personality style AND your own, you will give them 10% of the information they need to be successful.

They’ll go back to their desk feeling frustrated, unclear on what to do next, and most likely put the task on the back burner and do nothing with it.

Does any of this sound familiar?

And this is just one example!

What you need is a deeper understanding of personality styles.

What Great Communication Looks Like 

A key to great communication is “leaning in” to the personality style of the person you’re communicating with.

So many times, we learn our personality style and expect everyone to communicate to us in our style. Great communication doesn’t work that way.

A few weeks ago, in a team meeting, we were solving a lot of problems and setting direction on a project. A lot of new workload was being created.

Toward the end of the meeting, I noticed the look on one of my High C team member’s face. She looked worried and stressed out.

I immediately considered her personality style, stopped the discussion, and asked her questions about what she was feeling and thinking. Why?

Because her non-verbal communication was communicating something I needed to know, as her leader.

I knew she was stressed and feeling overwhelmed, and if we ended the meeting and she went back to work, she wasn’t going to be successful.

When you freak, you freeze, and she was freezing.

By knowing her personality style, caring more about her than me, and asking a lot of questions to gain perspective, I learned she was processing on how all of her new work was going to get done.

Fear of failure was setting in.

Because I knew her personality style, together we were able to talk through all of her workload, remove some tasks from her plate, reset priorities, and create clear direction for her.

The stress and fear went away, and she left the meeting in a great place, and has been killing it in her role!

If I didn’t understand personality styles and didn’t have great communication, can you see in this example how productivity would’ve been impacted? Can you see how much of a waste that meeting would’ve been? Can you see how her morale would’ve been impacted?

That’s the difference between knowing personality styles and not.

And of all of the personality style tools out there, DISC is the best tool.

Why is DISC the best personality styles tool?

“Complexity is your enemy,” said Sir Richard Branson said. “Any fool can make something complicated. It’s hard to make something simple.”

We can’t implement what we don’t understand. DISC is easy to understand, remember, apply, and get your team onboard with.

For example, when you know someone is dominantly a High I (Interactive) and the attributes of a High I, you can lean in the their direction, and understand their needs, strengths, and weaknesses.

This helps you lead them to success in their role. If you can’t even remember their personality style, you can’t do this.

As a leader, if you don’t know how someone needs to receive information…how can you set them up for success each day?

Get your DISC Personality Tests here.

With a DISC test, you’ve got just enough information to be dangerous…. If you really want to dive in, the Personality Styles Video is an in-depth coaching session on how to not just understand your personality style, but others as well. The goal is to “lean in” to the personality style of the team or family member you’re communicating with. So many times, we learn our style and expect everyone to communicate to us in our style. Great communication doesn’t work that way.

When a team member has been communicated to poorly about what they’re supposed to do, they spend most of their time trying to figure it out. This lack of communication cuts team productivity in half, costing a ton of money…

Understanding personality styles in all aspects of business means a greater bottom line. It also means higher morale, happier team members, and more productivity.

Question: How do you create a culture of communication at the office or at home?

Chris LoCurto

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March 22, 2016

The 3 Negative Mindsets Holding You Back Right Now

March 22, 2016 | By | No Comments">No Comments

mindset

If you’re anything like me, you’ve discovered plenty of ways NOT to do something! That’s actually how I focus a large part of my life.

In StrengthsFinder 2.0 one of my strengths is Historian. I look at the past to learn what to do or not do in the future.

This has also helped me in guiding others to success in life and business. While many people focus on solving surface level problems, we blow past it to discover the WHY behind what’s happening.

Whether good or bad, discovering the root cause is huge in amplifying what’s good, and stopping what’s bad.

A large part of the transformation that help others obtain, is getting rid of force-of-habit mindsets, and broken belief systems. In this episode I’m going to help you discover:

  • The “If, then” theory and how you’re most likely trying to gain self-worth and value from the future.
  • The broken belief system that what you’re currently doing is filling the void that you’re feeling.
  • How you actually already have permission to do what makes YOU healthy and pursue the things that will transform your life!
  • MOST importantly, what your TRUE value is in this life!

After you listen to this episode, I would absolutely love to hear what you think. Please come back and answer this –

Question: Which mindset is holding you back? 

Download and read the Transcript here

Chris LoCurto

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March 15, 2016

How To Lead A People Person

March 15, 2016 | By | No Comments">No Comments

How To Lead A People Person

 

We have received some great questions in from our listeners. We are unpacking two of those on the podcast.

Our first call came in from Nick, which by the way will be joining us at the Next-Level Leadership LIVE event. His question is one that I hear often,

“I had a question concerning the previous podcast recently about having the difficult conversation. I have a field supervisor in commercial HVAC over me who is a very very immature high I.

There’s all kinds of chaos as a result of that immaturity that he doesn’t even know is there, doesn’t even know why it’s there. But it translates into his decisions that he’s making and how it effects work in the field, the guys in the field.

My question is, how do you have a difficult conversation with an immature high I?”

Our second question was from Javier. He asked,

“Working in launching a new program or business that revolves around strategic planning consulting and leadership development for non profit organizations in Texas.

Now the reality is, I have a lot of experience, I have a great deal of knowledge both academically speaking and in the trenches leading. I know I have a lot of value to give and I know leaders know it too, but given the industry and my target segment I am facing the issue that not everyone is really willing to pay for my services.

They do find the value in it but they don’t necessarily want to pay or have the money to pay it. Would you mind speaking into that?”

Both great questions! Listen to the podcast to hear me walk Nick and Javier through a process to help them with their questions.

If you have a question, click on the “Ask Chris” button on the right of the page and leave me a message. We would love to hear from you!

Also, do not miss out on our May event. Do not miss out on the Next-Level Leadership LIVE event here in May.

You’ve got to get to this event because it is going to absolutely change the way you lead your team, the way you lead your business.
Click here to read the transcript.

Chris LoCurto

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March 8, 2016

3 Leadership Styles That Show Up In The Workplace

March 8, 2016 | By | 4 Comments">4 Comments

New Podcast Graphics (2)

 

We just wrapped up our Next-Level Leadership Retreat here in Nashville and we did some crazy, fun exercises with the leaders.

One of the things I wanted to do was help them to see what styles worked, and what styles didn’t.

We broke everyone up into teams, and then just “randomly” (wink wink) assigned a specific style leader to each of the teams.

Of course, my team had a little fun setting this activity up because roles had to be reversed. We knew the personality styles of the leaders in the room, and we chose roles for them that would go against their normal style of leading.

We knew these leaders would have difficulty with the leadership roles that we gave them. It was the perfect setup!

The 3 types of leaderships that we set up:

  1. The Democratic Leader
  2. The Dictator
  3. The Absent Leader

The Roles:

The Democratic Leader – Tax the collective intelligence, see what kind of information your team has. Get input, grab information, and then make the decision to move forward.

The Dictator – Don’t take input from the team. Tell them what they are to do.

The Absent Leader – Don’t give direction, and don’t give input in the process.

You put a room full of leaders in place; they’re all going to be ready for competition. They all love challenge. They’re goal was complete the challenge, win. Do whatever it takes to win.

But, it had nothing to do with the challenge itself, it had to do with leadership styles and learning leadership styles.

Here’s what I want you to know about each style and the team underneath these leaders:

  

The Democratic Leader

What we discovered is the happiest team, the calmest team, and the team that worked best together. Everything that came from that process was positive. Every comment was positive.

Every single person on the team was like, “This is great. We didn’t have any problems. We enjoyed the process. We liked it.” Everything worked out well.

Why? Because everybody felt like they were a part of the process. Everybody felt that if they had an opinion on something.

This is not leadership by consensus. This was let me hear, let me hear what your ideas are, and I’ll make a decision on what direction we go in. That is treating people with dignity.

That is treating people with respect. That’s allowing them to give you information that you may not have. They feel a part of the process.

When you lead me that way, I have buying. Why? Because I believe you believe in me. I believe you want to hear what I have to say. Even if you don’t go with it, even if you don’t take my advice, you still are trying to hear from me.

Therefore, I feel more loyal to you in this process. I have ownership of the project.

The Dictator

We discovered that the frustration of the team members who had great information, that could cause the team to win. They were shut down because the leader would not take their input. They made the decision on what was going to happen.

How many of you are like this person? Do you find yourself not getting information from your team members? Do you find yourself having to be the one with all of the answers?

The Absent Leader

When we took at look at the team, we discovered they were so frustrated that their leader was not giving input, knowing that he had information. The frustration was very high. Even higher than the teams that had dictators.

If you’re somebody who is not leading your team, if you’re somebody who is just letting things happen, if you’re somebody who is not engaged, then guess what’s happening?

You are creating a culture of fear. You are creating a culture of confusion. You are creating a culture of people who don’t have respect for you as a leader, who don’t know what to do in their job.

Click here to read today’s transcript.

Chris LoCurto

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March 1, 2016

The Accidental Leader

The Accidental Leader

 

What is an accidental leader?

They have a great idea for a business. They go out and do it, they grow, and think that they are leading.

They start hiring people, unaware that they’re a dreadful leader. They realize that their employees are dreadful…or maybe it’s the other way around. It’s all in the numbers, right?

If you run through three or four employees in a couple of months, there’s a common denominator, YOU!

Today on the podcast, we are interviewing one of our clients, Bo McDonald, who has been with us for years. Bo discovered something very important about his leadership…the “accidental” leader.

We are digging in.

A few things we hit:

  • What turnover looked like for the “accidental” leader and what the signs were.
  • What the impacts were of being an “accidental” leader.
  • What the next step in leadership looked like for him.
  • How the next-level mastermind group helped his leadership.
  • The HUGE changes from his team from dedication to increased productivity.

If you’re not pouring into yourself and changing yourself and investing in you, it’s hard to invest in anyone else.

The more you as a leader dig in, the more information you get, the more you can change, and be a better leader you will become.

Click here to read the transcript from today’s podcast.

Chris LoCurto

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February 23, 2016

Leading With Grace

February 23, 2016 | By | 3 Comments">3 Comments

leading-with-grace

Grace. It’s something we all need. Oddly enough, it’s not something that we give very freely. Every single one of us has junk in our lives. Instead of judgement or ridicule, we need to give grace and receive grace.

You’ve had at least one leader who was a jerk, a leader who was rough, a leader who didn’t have grace. The thing is that you have to understand people do what they’re taught.

 

Grace Requires A Relationship With God

Leading with grace requires one huge, huge thing. The first thing that leading with grace requires is, a relationship with the almighty God. A relationship with the one who has the most grace.

Your God is somebody who loves you so much, so much that he wants to spend eternity with you, that he did the greatest act of grace ever, and that was on the cross.

That was him saying, “I want everlasting life with you, and so I am going to take on the world’s worst beatings, the world’s worst punishment, so that I can have it with you.” All you’ve got to do is choose.

That act is such a massive act of love, and an act of grace.

Now what does that mean for leading? What it means is if I am going to treat people with grace, I must first have it. I have been given so much grace that I must give grace.

I have had so much grace in my life because I have screwed so many things up. I have done so many things with stupid. I have done so many things wrong, and I’ve needed that grace from God even when I didn’t realize I was doing things wrong.

It was there, and it’s been there, and I’ve been able to receive that. I’m able to look back on my life, and see many of the things that God has done to give me grace so I must give grace to others.

Leading others has to start with me. I start with the understanding that I have this grace.

Starting with that grace, you have to say, “What am I not doing? What am I leaving out? How am I leading people? How am I talking to people? Am I understanding that they’re going to make mistakes?

Am I understanding that there’s going to be failures? Am I understanding that they are human beings?”

You have to get to a place of understanding that you make mistakes, you have failures in your life, and how do you want people to treat you in those moments? Now knowing how you want to be treated, how should you treat others?

To lead with grace you have to understand mistakes are going to happen. You have to understand that leading people with anger, leading people with fear, is actually going to shut them down. You have to remove those parts.

It is your job as a leader to make your team successful, not the other way around. Their job is not to come in and make you successful, their job is to come in and be successful at something that you’ve hired them for.

You have to know that as a leader, by definition, you’re guiding people to a place, to a destination, and it’s your job to make them great at it. It is your job to make them successful at it.

You Are That Compassionate Leader, When You Are Able To Be Inspiring

 

At the very point a family member, friend, or co-worker needs our love and grace, we turn our back. We roll our eyes at their failure. We walk away. We kill our wounded.

We will do it to our co-workers, we will do it to our friends, we will do it to our families, we will do it to people in church. Somebody makes a mistake, or somebody does something that we don’t agree with, and especially with the advent of the all fantastic social media, and we’ll rip their heads off.

You can have grace in these moments.

Grace Under Pressure

 

While we all need acceptance and attention, some need it more than others. So how you handle it matters. Getting mad is only going to hurt their feelings, and make you feel like a dork. Instead, come at it from the side of grace.

How would you want to be treated? Or, better yet, how would you want someone to treat your son or daughter if they were the one with the problem? You have to understand that it is imperative you use kid gloves when handling a situation like this.

My suggestion is you take them out of the cubicle/office setting, and have a calm discussion with them. One where you use the “sandwich” technique.

Start by telling them a few of the things that you appreciate about them most. Seriously, come up with some good stuff. Then gently tell them you have a concern that may make them feel defensive, but you hope that it doesn’t.

YOU are in control, period. The sooner you know that and can focus on being graceful towards the situation the better. Beat those Root System lies down with truth.

Grace Under Fire

 

When it’s time to let them go, be graceful.  Be graceful in the process, treat them the way you would want to be treated. Still treat them with dignity. Even if they’ve done really stupid stuff, treat them with dignity.

Help them to understand that, “Hey, I am so sorry that we are here.” You’ve made bad mistakes in the past as well, so treat them the way you would want to be treated.

Understand that this is somebody’s child.

Avoid Frozen Office Decorations

 

For that person who doesn’t have grace or the leader who leads with fear, you need to understand that when you lead people with fear, you completely shut them down.

Like I say, you have frozen office decorations at that point. That’s what they are. They will do less than half of their possible productivity, they will not take risks, they will not do anything that possible gets them in trouble.

They know you don’t have grace, so you are now paying full price for somebody who’s doing half the work because you’re leading badly, because you’re not leading with grace.

Remember, treat them with grace in the process, you will have highly productive fantastic people who love working with you.

If you’re ready to take your leadership to the next level, check out our Next-Level Leadership Live Event.

Next-Level Leadership Live Event

Question: How do you think leading with grace could improve a team?

Chris LoCurto

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February 16, 2016

Using “The Force” With Culture

February 16, 2016 | By | 3 Comments">3 Comments

culture-use-the-force-chris-locurto

 

Culture, for me, is summed up in 2 things: actions and attitudes. It’s the actions of your team, it’s the actions of your leadership, it’s the actions of your clients.

It’s the attitudes of your team, your leadership, your clients.

If you’re a leader and you’re overloaded and you’re finding that you can’t spend time with your team members then I can promise you this: culture is sneaking in your back door.

 

People are sneaking in bad leadership, like not taking ownership, like possibly gossip, like not having buy-in in the direction or vision that we’re going in, or silently sabotaging the vision in the process.

For you to have great culture you have to understand the starting place is to force it. You have to literally force the culture that you want in your business, period.

Sometimes it’s very confrontational because you have to show people that, “This is going to be our culture.” “What is our culture? We are going to take care of the client.

We are going to take care of the team members inside. We are not going to show up late. We’re not going to gossip about team members or leadership.

We’re not going to think that we are entitled to something. We’re not going to sit back and sabotage the vision, the direction that we’re going in.”

Now let’s look at the other side of this. I have to, as a leader, be willing to fight for you guys in my own culture.

If I had somebody who came in who was just a gossip and a backstabber and somebody who was sabotaging processes and just that, “ugh” person, if I don’t do something about it, if I allow that to happen in my own business then what does that tell you guys?

It says, “I don’t care enough about you in the culture to stop this one person.” It is up to me as a leader to make sure that I also protect you, that I protect the culture, that I protect the team.

It’s your job as a leader to do exactly the same, to take and protect your team. We’re all one, but every leader has that role. If you’re not willing to fight for your team’s culture then, guess what?

Nobody else will. Nobody will stand up and do anything about it as well.

For those of you who know that you don’t have the culture you want, this is about digging in and learning what is it about me that I don’t have the culture that I want, what is it about me, and owning this.

That’s what culture is about. You have to own what happens in your business, from the smallest things to the biggest.

Those are things you can put in place this week to start forcing your culture. It’s a small portion of what you need to do to have a highly successful culture.

I can tell you this: it is the absolute best start. It is the absolute best direction.

If you want to go deeper in this area, and other areas, like making stronger decisions and eliminating task saturation to get more time back, check out all of the details about the event!

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Click here to get all of the details for the Next-Level Leadership Live Event

 

Click here to read the transcript from today’s podcast

Chris LoCurto

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February 9, 2016

How Clear Is Your Decision-Making?

February 9, 2016 | By | No Comments">No Comments

decision making

One of the things that can absolutely destroy your business, long term, is a bad decision-making process.

Some people make decisions because they’re afraid. They’re afraid of something, they’re afraid something’s going to happen, they’re afraid, whatever, fill-in-the-blank.

They make really bad decisions. There are ton of leaders who don’t make decisions because of fear.

There are a bunch of leaders and entrepreneurs that struggle with their identity being what they do or their business. Your business is what you do, it’s not who you are.

It is an element of who you are. It is a piece of who you are, but it is not who you are.

You’re also a son, or a daughter, or a father, or a mother, or a brother. Some of you are followers of Christ, some of you are race car drivers, like me.

Some of you are fill-in-the-blank, whatever it is. This is one piece of who you are.

I also see leaders that are constantly shut down to a force-of-habit thinking, where they only think one way.

“This kind of stuff is never going to work, I’m the only one who can do this, nobody on my team is fast enough to make this happen, if we put this thing in place, it’s going to fail.”

They get stuck in this place of thinking the same thought that they’ve had for years, and wondering why they wake up one day, and they’re in the same exact place because they’ve had the same force-of-habit thinking.

Force-of-habit thinking can absolutely destroy you in your decision-making process, period.

And what about the work-life balance? It’s not equal. They’re not equal parts, but you need to have a balance in your life.

If you’re spending too much time at work, if you’re a workaholic and you’re working 80 hours a week every single week, as if the ox is in the ditch every single time, guess what?

You’re not spending time with your family. Guess what? You’re not spending time getting out into nature, enjoying a vacation, and refueling yourself.

You’re not spending time with friends. You are being isolated.

Here’s some things you can do this week.

Ask yourself the following questions:

DO I HAVE CLEAR, QUALITY PERSPECTIVE?

You have to ask why. Why this, why that, why? Dig, dig, dig. Get as much information. Talk to as many people as you can. Talk to your leaders, talk to your team.

Get great, clear perspective. How much time do you have to gain perspective? Go ballistic. Gather as much information as you can.

WHAT AM I AFRAID OF?

What am I afraid of in making this decision? Where’s my fear here? What is causing me to worry? What is causing me concern? I’m afraid that this is going to impact people negatively.

Do you have enough perspective on that?

Do you see how it’s going to do it? I’m afraid that this may not work out. Do you have enough information on what it looks like when it does work out and when it doesn’t work out?

What is the basis for that information? Are you assuming that it’s not going to work out? Look at everything that’s causing you to be afraid of making the decision.

FEAR BASED DECISION?

Is somebody pushing me? Is somebody pressuring me? Is a situation pressuring me? What is the thing? Am I making the decision because of fear?

WHAT OPTIONS NEED TO BE REMOVED? 

Start removing things from the table. Things like, “I’m not willing to make this decision if this happens. I’m not willing to make the decision if that happens.”

Those would be elements that you can say, “if this is going to be the outcome, then no is the answer. I’m not going to do this.” Start removing those pieces.

Start removing excuses. “I don’t know if we can get this done in this time frame.” Why not? Is there things holding you up or is this more important than other things?

Start removing those elements. Dig, dig, dig, and pull things off the table.

WHAT IS THE IMPACT?

How is this going to impact my team? How is this going to impact our revenues? Is this going to have a negative effect? Could it be something that if it failed miserably, that could put a huge dent in our finances?

If the answer is yes, yank it off the table, period. If the answer is no, the outcome can be controlled. This is a variable situation.

IS THIS A LONG TERM, SHORT TERM, OR PERMANENT DECISION?

Question is this a long term, a short term, a permanent decision?

WHAT WOULD HAPPEN IF WE DON’T MAKE A DECISION?

What happens if we don’t? Is everything going to be okay? Is everything going to be copacetic, same as always? Or is that going to impact us in a negative way?

What if we don’t pull the trigger on this bad boy? Does that, all of a sudden, cut opportunities out from underneath us? Look at that possibility.

WHAT’S THE WORST THAT COULD HAPPEN?

What’s the worst thing that could possibly happen, and what’s the likelihood of it? Okay, on a scale of 1 to 10, 1 being not really at all, 10 being yeah, abso-stinking-lutely, how much do you think this has that possibility?

HOW DO I FEEL ABOUT THE DECISION?

How do I feel about this process? What is your gut saying? If you have done all of these things and if you still feel weird in your stomach about making this decision, then pull back.

Do not make the decision. Hold off.

I believe it’s one of a couple of things. It could be God, very possibly. It could be that you are questioning whether or not you did get all the great information, or it could be that you’re questioning whether or not you trust the information.

Usually, it’s either a spiritual gut check or it’s a I don’t think I did my due diligence. As long as you go back and make sure you do your due diligence, and it’s still there, it is my belief, the world according to Chris, that its going to be a spiritual issue. Pull back, don’t do it.

Do this yourself, and what you’ll find is every big decision that you make going forward, whether it be business or life, you will have a new force-of-habit thinking.

Ask these questions to make sure you get to absolute clarity, so you make the strongest decisions possible.

On top of that, you can’t afford to miss the May event. Next-Level Leadership Live Event, for leaders, for entrepreneurs, for anybody who’s leading, period.

 

If you want to go deeper in this area, and other areas, like making stronger decisions and eliminating task saturation to get more time back, check out all of the details about the event!

updated email graphicClick here to get all of the details for the Next-Level Leadership Live Event

After attending this event, you will:

  1. MAKE STRONGER DECISIONS

You’ll learn how to make better decisions, and overcome limiting beliefs and trained behavior you bring to work with you every day so you can become the right leader for your team.

  1. HAVE NEW TOOLS TO SET A PROFOUND & DELIBERATE CULTURE

Learn the secrets I’ve used for years to create a profound and deliberate business culture, where people feel safe and bought into the mission, are able to communicate honestly, serve clients like family, and get a heck of a lot work done, faster.

  1. TACKLE TOUGH CONVERSATIONS FEARLESSLY

Conversations that empower and ignite team members, rather than demoralize them and tank their productivity.

  1. CONTROL YOUR TIME AND TASKS LIKE NEVER BEFORE

Task saturation locks you away in your office too much, stresses you out, and holds you back from spending time with team members and leading well so people work at their best.

  1. OVERCOME FEAR THAT’S STALLING YOUR BUSINESS

Fear leads to bad decisions or not taking action at all, stalling you, your team, your business growth, and customer loyalty and happiness.

  1. UNDERSTAND ANCIENT WISDOM ON INCREASING REVENUE

Rabbi Daniel Lapin, “America’s Rabbi,” head of the American Alliance of Jews and Christians, and author of Business Secrets of the Bible, will share wisdom on ancient Jewish beliefs and practices on business and making money. Lapin is known for his ability to extract life principles from the Bible and communicate them in a practical and entertaining way.

This event is for you if you:

– Want to gain a deeper understanding of yourself and want to make better decisions to become the right leader for your team

– Aren’t happy about your company culture and frustrated with why team members aren’t more productive and don’t seem to care as much as they should about their jobs or the success of the business

– Struggle with team member conflict and stress about having hard conversations

– Find yourself spending all of your time on the crisis of the day and constantly putting out fires and can’t seem to ever tackle your to-do list of important work

– Have a hard time setting direction or making decisions you’re confident your team will accomplish as well as you would

– Have more days where you’re stressed out, overwhelmed, and overworked instead of spending time doing what you want, feeling healthy, and happy

So are you ready to breakthrough your own leadership ceiling and reach your and your team’s potential?

If this sounds familiar, then our Next-Level Leadership Live Event is PERFECT for you.

I’m going to unpack more than 25 years of leadership and business experience growing and running multi-million dollar businesses from scratch.

These are the same strategies and processes I’ve taught to THOUSANDS of entrepreneurs and leaders over the years and to my high-end mastermind clients today.

The Next-Level Leadership Live Event won’t be another live event where you’re given a blank notebook and a pen and the host wings it for 3 days.

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.

I want to share the wisdom God has blessed me with with as many people as possible because this stuff really works!

If you want to take your leadership to the next level, then I invite you to join me at our upcoming Next-Level Leadership Live Event May 2-4, 2016 in Nashville, Tenn.

Here’s the link if you’re ready to reserve your space:http://chrislocurto.com/next-level-leadership-event/

Act Fast And Save Money!

If you’re ready to take fast action, you’re the exact person we want at this event! Why? Because you’re decisive, and you’re going to plug into this material to get the absolute most out of it!

We want to reward you for that! So, if you act quickly, you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Secure a seat for them now while the price is the lowest it’s going to be and save $650 off regular ticket pricing. If you split the total price for both seats, you’ll both only pay $422 to attend.

Go here to take advantage of extreme early bird pricing that ends in one week

So go reserve your seat now, and once you’ve moved forward with that decision behind you, you can check out your bonuses, and start planning your trip in May!

If you have any questions, feel free to reply to this email or email my team at info@chrislocurto.com.

Thanks, and I can’t wait to see you in May!

And by the way, here’s what other entrepreneurs and leaders said about this event.

 “Attending Chris’ team events has allowed our organization to exceed every goal we have had” – Bill Fischer, President, Fantom Materials Inc., and Vilimia, Inc

“I always walk away with meaningful knowledge I can apply right away” – Brent Van Haren, COO, SecurAlarm Systems

“For over 4 years, I’ve been benefiting in business and life with CLo’s Live Events.”

– Stephen Scoggins, CEO, Custom Home Exteriors, and Founder, Journey Principles

“The content and experience of the event is fantastic, the friendships – genuine, and the staff is fantastic. If you leave without a sense of energy, renewal, and challenge – you did it wrong.” – Quinn Denning, President, Rapidtek

“The best decision I made was to bring my operations manager. We left the event ON FIRE! Goals are now in place for 2016.” – Josh Gettig, CEO, Mite-E Exterminating and Graystone Environmental

 “Attending a Live Event was one of the best investments I’ve made – it’s not only impacted my business, but me personally as well.” – Mike Forrester, CEO, Kojeta

 “I always leave with huge ideas. Unlike other live events, I leave with actionable ideas that positively impact our culture and bottom line.” – Bo McDonald, Owner, Your Marketing Co.

“You walk away feeling educated, empowered, and motivated to make your goals happen.” – Shauna Watson, Watson Engineering

Go here to learn all about and register for the Next-Level Leadership Live Event

Joel Fortner

By

February 9, 2016

Last Day To Get Best Price For Next-Level Leadership Live Event

February 9, 2016 | By | No Comments">No Comments

Last Day Next Level Leadership Live Event Extreme Early Bird

All good things must come to an end, and tonight at midnight CST Extreme Early Bird pricing ends for our Next-Level Leadership Live Event.

If you’re an entrepreneur or leader in a company, I’m writing specifically to you right now.

If you’ve been waiting for a sign to purchase tickets at a RIDICULOUSLY low price, this is your last chance!

Ticket prices will go up in price Feb. 10 so don’t miss out on the lowest prices available and save hundreds of dollars.

Of course, if you’re anything like me…you love a deal, so don’t wait: CLICK HERE and register NOW!

Rewarding You!

This deadline isn’t meant to rush (if this isn’t the right time for you – I totally get it!); it’s meant to reward you for taking fast action!

You’re the exact person we want at this event! Why?

Because you’re decisive and you’re going to plug into this material to get the absolute most out of it! As a teacher and coach, you’re a dream attendee!

If you act quickly, not only will you save hundreds on your seat, but you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Unlike much of the other “education” out there, this event will provide you with INSANELY practical tips that you can actually USE.

Go here to register for the Next-Level Leadership Live Event

My “This Event Rocks” Refund Policy

Just to back that up, we’ll give you until the beginning of the second day of the Live Event to decide it’s not for you…just let us know before 9 a.m. on Day 2 and get a full refund. 100%! No reason needed.

So, if you’re ready to dramatically transform your leadership in 3 days…learn detailed, practical strategies full of how-to’s…open your team’s eyes to a culture where champions thrive and are drawn to…learn strategies and processes you’ll refer back to for years to come, then you need to register today.

REGISTER HERE NOW.

If you have any questions, we’re on call to help! Just email us at info@chrislocurto.com or call 703-967-5015.

See you in May!

Chris

P.S. You don’t want to miss Rabin Daniel Lapin speak at this event! He’ll teach on Ancient Jewish Wisdom on increasing revenue.

P.S. If you’re in unknown or uncomfortable territory in your business and with your team because of conflict, tough conversations, people drama, gossip, lack of ownership, and other frustrating situations, you need to be at the Next-Level Leadership Live Event. It’s 3 days of practical, how-to leadership training you will refer back to for years to come for leading well.

Here’s the link if you’re ready to reserve your seat: http://chrislocurto.com/next-level-leadership-event/

Chris LoCurto

By

February 1, 2016

7 Steps To Tackle A Tough Conversation

February 1, 2016 | By | No Comments">No Comments

tackle tough conversation

Tough conversations are one of those “make or break” parts of leading people. They can either empower and ignite team members, or demoralize them and tank their productivity.

The result you get absolutely depends on your ability to have high levels of quality communication with the other person.

Chances are there’s a tough conversation you need to have with a team member, vendor, or, maybe even a customer, right now that you’ve delayed for some reason.

Perhaps you’ve delayed because you’re not sure how the other person will respond, fear of hurting them, concern they’ll deny the problem, fear of upsetting them, or perhaps fear the person may even quit.

Maybe you’re struggling because tough conversations are big-time conflict for you, and it’s just “easier to not do it.”

Here are 7 steps for having tough conversations you can put into practice right now:

STEP 1: Before you call a team member out, you should always ask yourself first, “Am I the problem?”

Start thinking through:

  • Did I do something wrong here?
  • Did I not communicate clearly?
  • Did I share the wrong information?
  • Did I hold something back, or did I give the wrong impression?

STEP 2: Take responsibility and treat people with dignity.

When you take personal responsibility, you show your team member you’re not out to punish them, call them out, or make them a bad person. And you’re not just out to be the bad person yourself, and yell at someone for the sake of asserting power.

Taking personal responsibility causes them to have more respect for you. It causes them to see that you are willing to treat them with dignity. It causes them to see that you care about them.

When you do that, it also causes people to feel more loyal to you, as well as feeling safe, which gives them the freedom to take responsibility when they screw up next time.

STEP 3: Always, always, ALWAYS try hard to avoid jumping to conclusions.

Some people’s natural tendency, when something goes wrong, is to assume what happened, tell everybody what’s wrong, who’s fault it is, and how “I’m not going to stand for this.”

The major problem with this is it shuts people down, puts them on the defensive, and now they won’t talk. So you just muzzled the people who have the perspective needed to find out what happened and fix it.

That is a terrible way to lead, terrible way. As much as you possibly can, avoid jumping to conclusions. Instead do step 4.

STEP 4: Gain perspective on the situation, the person, and yourself first.

The more quality information you have, the greater decisions you can make. When it comes to tough conversations, gaining perspective is hugely important.

Instead of making assumptions, ask questions to find out what happened. Ask questions to the person or people involved, and also ask yourself if you contributed in any way.

STEP 5: Once you have as much perspective as you can get, gain even MORE by asking questions starting with, “Help me understand…”

Once you’ve asked a ton of questions, and you know what’s going on, take it a step further. Ask the question…”help me to understand…”

“Help me to understand why you chose to show up late?” “Help me to understand why you chose to gossip?” “Help me to understand why you’re feeling defensive about this?” “Help me to understand why you see it that way?”

STEP 6: Guide your team member to self-discovery.

Help your team member understand their choices by guiding them to the answers. The goal of tough conversations isn’t to be right, tell someone what they’re doing wrong, or point out their flaws.

A leader’s job is to make their team member successful, not the other way around.

When it comes to tough conversations, success is getting them to see their choice, understand why they made it, and have a plan to not repeat it, without you telling them all of these things.

On the other side of tough conversations is progress and growth…especially if guide a person to discovering answers on their own.

STEP 7: Ask the team member to clarify the situation.

When you ask the team member to clarify the situation, you A) treat them with dignity, and B) show them you are more concerned with discovery, and solving the problem then in them being in trouble.

Again, this helps them feel free to communicate openly, builds loyalty, and increases buy-in.

These 7 steps are a sample of what I’ll teach in-depth to you on tough conversations at the Next-Level Leadership Live Event May 2-4 2016.

If you want to go deeper in this area, and other areas, like making stronger decisions and eliminating task saturation to get more time back, check out all of the details about the event!

Click here to get all of the details for the Next-Level Leadership Live Event

After attending this event, you will:

  1. MAKE STRONGER DECISIONS

You’ll learn how to make better decisions, and overcome limiting beliefs and trained behavior you bring to work with you every day so you can become the right leader for your team.

  1. HAVE NEW TOOLS TO SET A PROFOUND & DELIBERATE CULTURE

Learn the secrets I’ve used for years to create a profound and deliberate business culture, where people feel safe and bought into the mission, are able to communicate honestly, serve clients like family, and get a heck of a lot work done, faster.

  1. TACKLE TOUGH CONVERSATIONS FEARLESSLY

Conversations that empower and ignite team members, rather than demoralize them and tank their productivity.

  1. CONTROL YOUR TIME AND TASKS LIKE NEVER BEFORE

Task saturation locks you away in your office too much, stresses you out, and holds you back from spending time with team members and leading well so people work at their best.

  1. OVERCOME FEAR THAT’S STALLING YOUR BUSINESS

Fear leads to bad decisions or not taking action at all, stalling you, your team, your business growth, and customer loyalty and happiness.

  1. UNDERSTAND ANCIENT WISDOM ON INCREASING REVENUE

Rabbi Daniel Lapin, “America’s Rabbi,” head of the American Alliance of Jews and Christians, and author of Business Secrets of the Bible, will share wisdom on ancient Jewish beliefs and practices on business and making money. Lapin is known for his ability to extract life principles from the Bible and communicate them in a practical and entertaining way.

This event is for you if you:

– Want to gain a deeper understanding of yourself and want to make better decisions to become the right leader for your team

– Aren’t happy about your company culture and frustrated with why team members aren’t more productive and don’t seem to care as much as they should about their jobs or the success of the business

– Struggle with team member conflict and stress about having hard conversations

– Find yourself spending all of your time on the crisis of the day and constantly putting out fires and can’t seem to ever tackle your to-do list of important work

– Have a hard time setting direction or making decisions you’re confident your team will accomplish as well as you would

– Have more days where you’re stressed out, overwhelmed, and overworked instead of spending time doing what you want, feeling healthy, and happy

So are you ready to breakthrough your own leadership ceiling and reach your and your team’s potential?

If this sounds familiar, then our Next-Level Leadership Live Event is PERFECT for you.

I’m going to unpack more than 25 years of leadership and business experience growing and running multi-million dollar businesses from scratch.

These are the same strategies and processes I’ve taught to THOUSANDS of entrepreneurs and leaders over the years and to my high-end mastermind clients today.

The Next-Level Leadership Live Event won’t be another live event where you’re given a blank notebook and a pen and the host wings it for 3 days.

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.

I want to share the wisdom God has blessed me with with as many people as possible because this stuff really works!

If you want to take your leadership to the next level, then I invite you to join me at our upcoming Next-Level Leadership Live Event May 2-4, 2016 in Nashville, Tenn.

Here’s the link if you’re ready to reserve your space:http://chrislocurto.com/next-level-leadership-event/

Act Fast And Save Money!

If you’re ready to take fast action, you’re the exact person we want at this event! Why? Because you’re decisive, and you’re going to plug into this material to get the absolute most out of it!

We want to reward you for that! So, if you act quickly, you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Secure a seat for them now while the price is the lowest it’s going to be and save $650 off regular ticket pricing. If you split the total price for both seats, you’ll both only pay $422 to attend.

Go here to take advantage of extreme early bird pricing that ends in one week

So go reserve your seat now, and once you’ve moved forward with that decision behind you, you can check out your bonuses, and start planning your trip in May!

If you have any questions, feel free to reply to this email or email my team at info@chrislocurto.com.

Thanks, and I can’t wait to see you in May!

And by the way, here’s what other entrepreneurs and leaders said about this event.

 “Attending Chris’ team events has allowed our organization to exceed every goal we have had” – Bill Fischer, President, Fantom Materials Inc., and Vilimia, Inc

“I always walk away with meaningful knowledge I can apply right away” – Brent Van Haren, COO, SecurAlarm Systems

“For over 4 years, I’ve been benefiting in business and life with CLo’s Live Events.”

– Stephen Scoggins, CEO, Custom Home Exteriors, and Founder, Journey Principles

“The content and experience of the event is fantastic, the friendships – genuine, and the staff is fantastic. If you leave without a sense of energy, renewal, and challenge – you did it wrong.” – Quinn Denning, President, Rapidtek

“The best decision I made was to bring my operations manager. We left the event ON FIRE! Goals are now in place for 2016.” – Josh Gettig, CEO, Mite-E Exterminating and Graystone Environmental

 “Attending a Live Event was one of the best investments I’ve made – it’s not only impacted my business, but me personally as well.” – Mike Forrester, CEO, Kojeta

 “I always leave with huge ideas. Unlike other live events, I leave with actionable ideas that positively impact our culture and bottom line.” – Bo McDonald, Owner, Your Marketing Co.

“You walk away feeling educated, empowered, and motivated to make your goals happen.” – Shauna Watson, Watson Engineering

Go here to learn all about and register for the Next-Level Leadership Live Event

 

Click here for today’s transcription.

Chris LoCurto

By

January 25, 2016

One Conference You Can’t Afford To Miss

January 25, 2016 | By | No Comments">No Comments

I’m so stoked to announce registration is open for our Next-Level Leadership Live Event May 2-4, 2016!

Let me show you how to regain the excitement of running your business and leading your team, overcome people drama, and become a leader that ignites your team to produce more and take ownership of their responsibilities.

Click here to get all of the details for the Next-Level Leadership Live Event

Look, I absolutely get it. You started your business or took on a leadership role because you wanted the RESULTS of having a business and leading.

Results like:

Making good money so you can do what you want in life (i.e. provide for your family, live in a nice house, take vacations when you want, pay for your kid’s college, have solid retirement savings)

Have the time and freedom to live your life on your terms (i.e. take time off to spend with your family, work from home if you want, heck…work WHEN you want and WHERE you want)

Make a difference in the lives of your team, and use your influence to set direction rather than just take orders (i.e. find more fulfillment in teaching and guiding team members to success, more control of your career and work)

It’s the dream, right?

But before you knew it, the amount of work on your plate, the running around like a crazy person putting out fires, people drama on your team, and the stress and overwhelm of it all some days has you asking why you ever decided to start this business or why you ever jumped into leading people.

Does any of this sound familiar?

So, now what? Do you keep struggling through it on your own with quick fixes or Band-Aid solution, or trying to learn from books and podcasts?

This is Leadership Training for the personal-growth minded entrepreneur or leader that you won’t find in ANY book. Why? Because I haven’t written it yet!

At this event, you’re going to learn core elements from our Life and Business Success System used with all of our high-end mastermind clients to help them transform their lives, leadership, and businesses.

After attending this event, you will:

  1. MAKE STRONGER DECISIONS

You’ll learn how to make better decisions, and overcome limiting beliefs and trained behavior you bring to work with you every day so you can become the right leader for your team.

  1. HAVE NEW TOOLS TO SET A PROFOUND & DELIBERATE CULTURE

Learn the secrets I’ve used for years to create a profound and deliberate business culture, where people feel safe and bought into the mission, are able to communicate honestly, serve clients like family, and get a heck of a lot work done, faster.

  1. TACKLE TOUGH CONVERSATIONS FEARLESSLY

Conversations that empower and ignite team members, rather than demoralize them and tank their productivity.

  1. CONTROL YOUR TIME AND TASKS LIKE NEVER BEFORE

Task saturation locks you away in your office too much, stresses you out, and holds you back from spending time with team members and leading well so people work at their best.

  1. OVERCOME FEAR THAT’S STALLING YOUR BUSINESS

Fear leads to bad decisions or not taking action at all, stalling you, your team, your business growth, and customer loyalty and happiness.

  1. UNDERSTAND ANCIENT WISDOM ON INCREASING REVENUE

Rabbi Daniel Lapin, “America’s Rabbi,” head of the American Alliance of Jews and Christians, and author of Business Secrets of the Bible, will share wisdom on ancient Jewish beliefs and practices on business and making money. Lapin is known for his ability to extract life principles from the Bible and communicate them in a practical and entertaining way.

This event is for you if you:

– Want to gain a deeper understanding of yourself and want to make better decisions to become the right leader for your team

– Aren’t happy about your company culture and frustrated with why team members aren’t more productive and don’t seem to care as much as they should about their jobs or the success of the business

– Struggle with team member conflict and stress about having hard conversations

– Find yourself spending all of your time on the crisis of the day and constantly putting out fires and can’t seem to ever tackle your to-do list of important work

– Have a hard time setting direction or making decisions you’re confident your team will accomplish as well as you would

– Have more days where you’re stressed out, overwhelmed, and overworked instead of spending time doing what you want, feeling healthy, and happy

So are you ready to breakthrough your own leadership ceiling and reach your and your team’s potential? 

If this sounds familiar, then our Next-Level Leadership Live Event is PERFECT for you.

I’m going to unpack more than 25 years of leadership and business experience growing and running multi-million dollar businesses from scratch. These are the same strategies and processes I’ve taught to THOUSANDS of entrepreneurs and leaders over the years and to my high-end mastermind clients today.

The Next-Level Leadership Live Event won’t be another live event where you’re given a blank notebook and a pen and the host wings it for 3 days.

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.

I want to share the wisdom God has blessed me with with as many people as possible because this stuff really works!

If you want to take your leadership to the next level, then I invite you to join me at our upcoming Next-Level Leadership Live Event May 2-4, 2016 in Nashville, Tenn.

Here’s the link if you’re ready to reserve your space: http://chrislocurto.com/next-level-leadership-event/

Act Fast And Save Money!

If you’re ready to take fast action, you’re the exact person we want at this event! Why? Because you’re decisive, and you’re going to plug into this material to get the absolute most out of it!

We want to reward you for that! So, if you act quickly, you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Secure a seat for them now while the price is the lowest it’s going to be and save $650 off regular ticket pricing. If you split the total price for both seats, you’ll both only pay $472 to attend.

Go here to take advantage of extreme early bird pricing that ends in two weeks

So go reserve your seat now, and once you’ve moved forward with that decision behind you, you can check out your bonuses, and start planning your trip in May!

If you have any questions, feel free to reply to this email or email my team at info@chrislocurto.com.

Thanks, and I can’t wait to see you in May!

And by the way, here’s what other entrepreneurs and leaders said about this event.

 “Attending Chris’ team events has allowed our organization to exceed every goal we have had” – Bill Fischer, President, Fantom Materials Inc., and Vilimia, Inc

“I always walk away with meaningful knowledge I can apply right away” – Brent Van Haren, COO, SecurAlarm Systems

“For over 4 years, I’ve been benefiting in business and life with CLo’s Live Events.”

– Stephen Scoggins, CEO, Custom Home Exteriors, and Founder, Journey Principles

“The content and experience of the event is fantastic, the friendships – genuine, and the staff is fantastic. If you leave without a sense of energy, renewal, and challenge – you did it wrong.” – Quinn Denning, President, Rapidtek

“The best decision I made was to bring my operations manager. We left the event ON FIRE! Goals are now in place for 2016.” – Josh Gettig, CEO, Mite-E Exterminating and Graystone Environmental

 “Attending a Live Event was one of the best investments I’ve made – it’s not only impacted my business, but me personally as well.” – Mike Forrester, CEO, Kojeta

 “I always leave with huge ideas. Unlike other live events, I leave with actionable ideas that positively impact our culture and bottom line.” – Bo McDonald, Owner, Your Marketing Co.

“You walk away feeling educated, empowered, and motivated to make your goals happen.” – Shauna Watson, Watson Engineering

Go here to learn all about and register for the Next-Level Leadership Live Event

Chris LoCurto

By

January 25, 2016

How To Dramatically Transform Your Leadership in 3 Days

January 25, 2016 | By | No Comments">No Comments

 

leadership

Look, I absolutely get it. You started your business or took on a leadership role because you wanted the RESULTS of having a business and leading.

Results like:

Making good money so you can do what you want in life (i.e. provide for your family, live in a nice house, take vacations when you want, pay for your kid’s college, have solid retirement savings)

Have the time and freedom to live your life on your terms (i.e. take time off to spend with your family, work from home if you want, heck…work WHEN you want and WHERE you want)

Make a difference in the lives of your team, and use your influence to set direction rather than just take orders (i.e. find more fulfillment in teaching and guiding team members to success, more control of your career and work)

It’s the dream, right?

But before you knew it, the amount of work on your plate, the running around like a crazy person putting out fires, people drama on your team, and the stress and overwhelm of it all some days has you asking why you ever decided to start this business or why you ever jumped into leading people.

Does any of this sound familiar?

So, now what? Do you keep struggling through it on your own with quick fixes or Band-Aid solution, or trying to learn from books and podcasts?

Or do you……….Wait for it………join me at our Next-Level Leadership Live Event May 2-4 2016, and let me personally show you how to regain the excitement of running your business and leading your team, overcome people drama, and become a leader that ignites your team to produce more and take ownership of their responsibilities?!!!

HowToTransform

Click here to get all of the details for the Next-Level Leadership Live Event

This is Leadership Training for the personal-growth minded entrepreneur or leader that you won’t find in ANY book. Why? Because I haven’t written it yet!

At this event, you’re going to learn core elements from our Life and Business Success System used with all of our high-end mastermind clients to help them transform their lives, leadership, and businesses.

After attending this event, you will:

  1. MAKE STRONGER DECISIONS

You’ll learn how to make better decisions, and overcome limiting beliefs and trained behavior you bring to work with you every day so you can become the right leader for your team.

  1. HAVE NEW TOOLS TO SET A PROFOUND & DELIBERATE CULTURE

Learn the secrets I’ve used for years to create a profound and deliberate business culture, where people feel safe and bought into the mission, are able to communicate honestly, serve clients like family, and get a heck of a lot work done, faster.

  1. TACKLE TOUGH CONVERSATIONS FEARLESSLY

Conversations that empower and ignite team members, rather than demoralize them and tank their productivity.

  1. CONTROL YOUR TIME AND TASKS LIKE NEVER BEFORE

Task saturation locks you away in your office too much, stresses you out, and holds you back from spending time with team members and leading well so people work at their best.

  1. OVERCOME FEAR THAT’S STALLING YOUR BUSINESS

Fear leads to bad decisions or not taking action at all, stalling you, your team, your business growth, and customer loyalty and happiness.

  1. UNDERSTAND ANCIENT WISDOM ON INCREASING REVENUE

Rabbi Daniel Lapin, “America’s Rabbi,” head of the American Alliance of Jews and Christians, and author of Business Secrets of the Bible, will share wisdom on ancient Jewish beliefs and practices on business and making money. Lapin is known for his ability to extract life principles from the Bible and communicate them in a practical and entertaining way.

This event is for you if you:

– Want to gain a deeper understanding of yourself and want to make better decisions to become the right leader for your team

– Aren’t happy about your company culture and frustrated with why team members aren’t more productive and don’t seem to care as much as they should about their jobs or the success of the business

– Struggle with team member conflict and stress about having hard conversations

– Find yourself spending all of your time on the crisis of the day and constantly putting out fires and can’t seem to ever tackle your to-do list of important work

– Have a hard time setting direction or making decisions you’re confident your team will accomplish as well as you would

– Have more days where you’re stressed out, overwhelmed, and overworked instead of spending time doing what you want, feeling healthy, and happy

So are you ready to breakthrough your own leadership ceiling and reach your and your team’s potential?

If this sounds familiar, then our Next-Level Leadership Live Event is PERFECT for you.

I’m going to unpack more than 25 years of leadership and business experience growing and running multi-million dollar businesses from scratch. These are the same strategies and processes I’ve taught to THOUSANDS of entrepreneurs and leaders over the years and to my high-end mastermind clients today.

The Next-Level Leadership Live Event won’t be another live event where you’re given a blank notebook and a pen and the host wings it for 3 days.

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.

I want to share the wisdom God has blessed me with with as many people as possible because this stuff really works!

If you want to take your leadership to the next level, then I invite you to join me at our upcoming Next-Level Leadership Live Event May 2-4, 2016 in Nashville, Tenn.

Here’s the link if you’re ready to reserve your space: http://chrislocurto.com/next-level-leadership-event/

Act Fast And Save Money!

If you’re ready to take fast action, you’re the exact person we want at this event! Why? Because you’re decisive, and you’re going to plug into this material to get the absolute most out of it!

We want to reward you for that! So, if you act quickly, you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Secure a seat for them now while the price is the lowest it’s going to be and save $650 off regular ticket pricing. If you split the total price for both seats, you’ll both only pay $422 to attend.

Go here to take advantage of extreme early bird pricing that ends in two weeks

So go reserve your seat now, and once you’ve moved forward with that decision behind you, you can check out your bonuses, and start planning your trip in May!

If you have any questions, feel free to reply to this email or email my team at info@chrislocurto.com.

Thanks, and I can’t wait to see you in May!

And by the way, here’s what other entrepreneurs and leaders said about this event.

 “Attending Chris’ team events has allowed our organization to exceed every goal we have had” – Bill Fischer, President, Fantom Materials Inc., and Vilimia, Inc

“I always walk away with meaningful knowledge I can apply right away” – Brent Van Haren, COO, SecurAlarm Systems

“For over 4 years, I’ve been benefiting in business and life with CLo’s Live Events.”

– Stephen Scoggins, CEO, Custom Home Exteriors, and Founder, Journey Principles

“The content and experience of the event is fantastic, the friendships – genuine, and the staff is fantastic. If you leave without a sense of energy, renewal, and challenge – you did it wrong.” – Quinn Denning, President, Rapidtek

“The best decision I made was to bring my operations manager. We left the event ON FIRE! Goals are now in place for 2016.” – Josh Gettig, CEO, Mite-E Exterminating and Graystone Environmental

 “Attending a Live Event was one of the best investments I’ve made – it’s not only impacted my business, but me personally as well.” – Mike Forrester, CEO, Kojeta

 “I always leave with huge ideas. Unlike other live events, I leave with actionable ideas that positively impact our culture and bottom line.” – Bo McDonald, Owner, Your Marketing Co.

“You walk away feeling educated, empowered, and motivated to make your goals happen.” – Shauna Watson, Watson Engineering

Go here to learn all about and register for the Next-Level Leadership Live Event

Chris LoCurto

By

January 19, 2016

5 “Can’t Ignore” Keys To Business Growth

January 19, 2016 | By | 2 Comments">2 Comments

5 “Can’t Ignore” Keys To Business Growth

If you’ve run a business for more than a day, you know growing a company involves more than selling stuff.

 Fast forward a year or two later when you’ve added team members, and you definitely know it involves more than that!

 Hello, people drama. Hello, your to-do list that looks more like a book manuscript. Hello, culture issues like gossip and people seeming to not care about the business and their job as much as they should. And hello, fear of failure – a fear that runs rampant.

 I should have just titled this post, “Hello, Junk That Frustrates The Crap Out Of You.” But I digress.

 As an entrepreneur or leader, you know these issues, and so many more, are part of running a company and leading a team.

 The thing is I’m no stranger to them either!

 That said, I’ve learned how to eliminate or minimize them in my business so they don’t hold my team back or me from crushing it every day. 

Here are 5 keys you can’t ignore to grow your business. 

 

1. Better Decision Making

Great decisions are made when you have great perspective, not only on what you’re making a decision on, but on HOW and WHY you make decisions the way you do.

Your decision-making, your life, and your leadership are the sum of what has happened in your past, and what you’ve allowed to influence you … This is what we call the Root System.

All influence you’ve allowed in shapes your Root System, and this is FROM where you make decisions. This could be influence from past bosses, parents, mentors, friends, coaches, siblings, and anyone else you’ve allowed to influence you.  

It shows up in how you lead people, decisions to leave work on time or stay late, to pursue new opportunities in your business, fear of failure, and how you respond to fear, and so much more.  

We all, leaders and team members, bring our Root Systems to work with us every day.

When you learn about your Root System and WHY you make decisions the way you do, it not only changes your leadership, it changes your life and no relationship will ever be the same. 

A key to learning how and why you make decisions is gaining great perspective. 

Most people aren’t great at this. Why? Because you have to be taught how to do it, and then practice it a lot. 

My challenge to get you started down this path is this: All day today, focus on asking people more questions instead of making statements. 

 2. Crazy Intentional about Culture

Culture is summed up by two things: actions and attitudes. And it starts and ends with you – the leader – in what you intentionally set and what you choose to allow in your company.

Each day, deposits are made into creating great culture or withdrawals are happening, leaving people feeling unsafe.

Around here, no topic is off limits, and no action is below anyone. I’m crazy intentional about having a great culture that champions are drawn to and thrive in! 

To the extent you shape culture, you swim, and to the extent to you ignore it, you sink. 

Force what’s necessary, Teach what’s expected, Recognize what’s right, Attack what’s wrong, and Repeat the actions and attitudes you want.

3. Take On Tough Conversations Head-On

Have you ever delayed or altogether avoided a tough conversation with a team member? 

That happens when you’re concerned about knowing exactly what to say, how the person will respond, how you’re going to feel during the meeting, if the talk will even help, and you make a ton of assumptions about how it’s going to go heading into the talk.

Does any of this sound familiar? 

Tough conversations are something to dread…until you learn a better way to have them.

Going back to Root System above, how you think about, enter into, and have a tough conversation has everything with your Root System.

Keys to having tough conversations are:

A. Understanding your personality style and how you contribute to conflict

B. Understanding how other personality styles contribute to conflict

C. Understanding how to guide a person to self-discovery of a bad choice they made

D. Understanding how to hold someone accountable for their choices and not worry about “being the bad guy”

E. Knowing the words to use, or for lack of a better way to say it, during the conversation (i.e. how to begin the talk, what questions to ask, etc.)

4. Kill the Entrepreneur/Leadership Crazy Cycle (aka. Task Saturation)

Successful entrepreneurs, those who are running successful businesses, control time rather than letting time control them.

Those who don’t do this well are in what I call the Entrepreneur Crazy Cycle. 

Basically, that’s when you have so much to do, and feel so overwhelmed you don’t have time to even manage your time…You don’t have time to delegate…You don’t have time to hire anyone to delegate to!

The good news is the Crazy Cycle can be destroyed. 

Here is 1 huge step you can take today – Set healthy boundaries with team members who pop into your office constantly with problems or clients who email you at all hours and expect an immediate reply.  

5. Overcome Fear

Have you ever felt fear about a product or service really delivering results, landing a big client, setting direction and your team actually seeing it through, growing your company into “unknown” territory, or fear of failure and what people will think if you do fail?

People who aren’t entrepreneurs or leaders think we’re fearless. How else could we “risk everything” and go out on our own?

Years and years into being an entrepreneur and coaching entrepreneurs, I know fear, especially fear of failure, runs rampant with entrepreneurs and leaders.

Fear and how we respond to it comes, again, from your Root System.

For example, let’s take fear of failure. 

Failure isn’t the problem. Failure is a part of life. 

It’s the fear of failure that jacks a person up, and it’s a lack of perspective on WHY it’s jacking you up and where it came from in your life that holds you back.

One place it can come from is a parent who always gave you a reason to not do something.

“Don’t do that, Paul, or you’ll get hurt.” 

Another place it comes from is how people responded to you when you failed. 

“Paul, you’re such an idiot! Don’t you know better than to do that!” 

Either of these scenarios and so many more can train you to fear failure. 

 

How You Can Take Your Leadership To The Next Level in 3 Days 

It took me years to get to where I am as an entrepreneur and leader, learning more about me, why people do what they do, and learning systems and strategies to overcome barriers, and grab success by the reigns.

And I’m so stoked to announce that you have the opportunity to learn in 3 days what I’ve learned and successfully implemented over the last two decades. 

If you’re ready to breakthrough you’re own leadership ceiling and go to the next level, you have to attend our Next-Level Leadership Event May 2-4, 2016. 

Extreme Early Bird Registration begins Tuesday, Jan. 26. You can save $300 off regular ticket pricing.  

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.  

I’m sharing this with you so you can duplicate your version of our success, and build the business that gives you the sustainable freedom, flexibility, and profit you want in life. 

If you want to learn more about the event, or register today to save hundreds of dollars off ticket pricing, click this graphic.

Next Level Leadership Live Event Chris LoCurto

Chris LoCurto

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January 5, 2016

Best Year Ever

January 5, 2016 | By | 2 Comments">2 Comments

You and I both know traditional goal-setting doesn’t work. But Michael Hyatt’s process does. If you truly want to make this your best year ever, and finally make progress against the goals that matter most, then go watch Michael’s video.

You and I both know traditional goal-setting
doesn’t work.

But Michael Hyatt’s process does.

If you truly want to make this your best year
ever, and finally make progress against the goals
that matter most, then go watch Michael’s video:

 

michael hyatt download

Today, I am talking about setting up your year for success.


The Process:

  1. What are the most important things that you need to accomplish over the next year? Are they short-term or long-term?
  2. What can you actually do in 2016?
  3. How does it break down into each quarter?
  4. Who is going to do what?
  5. What can hold us back from accomplishing these goals?
  6. What resources are we missing?

Here’s to you and an incredible 2016!

Click here to download the transcript of this week’s episode.

Chris LoCurto

By

December 29, 2015

How To Find Your Voice

December 29, 2015 | By | No Comments">No Comments

podcast how to find your voice

Joel Boggess’s ReLaunch Show has been named one of the top five shows to jump start your inspiration and one of the top twenty business podcasts of 2015.

On today’s podcast Joel shares his discoveries about the value of determination, persistence, and faith on all sides. He illustrates how those three actions brought about a new beginning. Joel believes everyone has a message that is unique to them and the greatest gift we can give is to share that message.

As a bonus, Joel has given us his top 7 mistakes that podcasters make. Click below to receive your copy.

download button

Here are a few tips from the show:

  • Refuse to be set up for frustration by “ten tips to do this” and “twelve strategies for that.” Instead try one, try two, try three until you find what helps you in your professional and personal journey.
  • Connect to who you really are, not who other people think you should be but who you were actually created to be.
  • Find the medium that matches you. If it’s not a book, maybe it’s a podcast, or YouTube videos, or whatever you are excited about doing. Then build a launch plan.
  • Find people to be on your launch team.
  • Write out your own tweets; then let your launch team re-tweet and re-post. Then all they have to do is re-click. This helps them be successful in your cause. People are so glad to do that. You then make THEM successful.
  • Make your posts practical with valuable takeaways.
  • Remember that people are hungry for your message, not everyone but do serve the ones who resonate with your message.
  • Find 10 or 20 questions people are asking in your area. Then answer those. Become the expert whether it’s exterminating bugs, starting over, or being the best administrative professional you can be.
  • Meet the needs of television and other producers.

Read Joel’s book Finding Your Voice: Sort through the Clutter; Discover Clarity, Confidence and Direction.

Learn more about Joel at relaunchshow.com and follow him on Twitter at @ReLaunch.

PODCAST DETAILS:

Click here to download the transcript of this week’s episode.

Chris LoCurto

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December 8, 2015

Everybody Matters

December 8, 2015 | By | No Comments">No Comments

Everybody Matters

The way we lead in business affects the way our team members live their lives. We make a profound impact on them by the way we treat them. We’re not only affecting the team member who works with us, but we’re affecting their role in their family when they go home.

WOW! That’s a pretty hefty responsibility and honor for those in leadership.

On today’s podcast, we talk with Bob Chapman, author of the book Everybody Matters: The Extraordinary Power of Caring for Your People Like Family about exactly that. Bob has been so kind to give us a special preview of the book as well.

bob-chapman-podcast-download-button

We need to have leaders who know where they’re going and how to get there safely so that people who entrust their lives, who join your organization in hopes of realizing their dreams through sharing their gifts, feel safe and valued.

As a leader it’s your job to make your team successful. Not the other way around.” Which means that you have to actually care about them being successful, not just forcing them because that doesn’t work, and realizing that when you begin to care, people become more loyal.

They become more dedicated. They have more buy-in. They actually perform better. They do a better job when they know that you care and people can tell if you do or not.

Join us and learn:

  • The difference between leadership and management
  • How to create a culture of caring for people
  • The importance of recognition and celebration
  • Why you need to share your vision with your team on a regular basis
  • An important question that ALL leaders and business owners must ask themselves

And so much more!!

Chris LoCurto

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December 1, 2015

35 Strategies That Shape Productivity

December 1, 2015 | By | 2 Comments">2 Comments

35-strategies-productivity

Did you know that the cost of interruptions to the U.S. economy is estimated at $588 billion a year!!! On today’s show, guest David Horsager joins me to talk about his new book, The Daily Edge, Simple Strategies to Increase Efficiency. 

Here’s what you will learn:

  • How to give focus and intentionality to the most important things every day through DMA’s (decision making actions).
  • Understand the meaning behind S.E.E.D.S. and why it is so vitally important.
  • Manage your energy
  • So much more….

Let’s dig in.

Chris LoCurto

By

November 10, 2015

Autonomy In The Workplace – How To Lead A Team Without Parole

November 10, 2015 | By | One Comment">One Comment

autonomy in the workplace

We all like to have freedom and independence to be creative and get things done. So as an Entrepreneur, how do you balance that in the workplace and create that great environment?

I received a killer question the other day regarding autonomy in the workplace. Here’s what Marc had to say:

“We hear a lot about what makes a great workplace and I’ve read several things recently from people that I really respect and one of the things that is often recommended for a great workplace is team members having a sense of autonomy.

That’s great, but sometimes you have jobs that require a certain way of doing things. For example, we have a situation where we have an inside sales team and we’d like things said a certain way or presented a certain way and so on.

We’re not asking to read a script verbatim, but feel like we need things done a certain way because these are methods that have been developed over time and have been proven to work, and will ultimately make them more successful.

With a sales team of over 30 people in two different locations, we feel the need for consistency in what’s being said and presented. I’d love to hear some examples or stories of where a company has some guidelines of having to do things a certain way, but can still give their team members that sense of autonomy to create that great work environment. Thanks.”

This is kind of a difficult one, which in leadership, what’s not difficult, right? When I think of autonomy, I think of it as being two types of things. One would be self-governing. Can you govern yourself? That’s the main concept.

When we talk about it in leadership, we’re kind of taking the self governing part away, or at least some people do to an extent in saying, it’s just freedom to work alone, which should mean the same thing, however without clear definition of autonomy, people can run with that all day long.

Especially according to personality style, which is why our download today is exactly on that, the autonomy according to different personality styles. The positives and the negatives. It’s just short and sweet and that will help you to look at the different personality styles and know what to think about.

download

Make sure that if you don’t know your team’s personality styles that you go to the store and have them take a personality test. Get that done. You’ve got to understand that.

Do I think autonomy creates a great workplace?

I think to an extent, yes. What that extent is depends. It depends on a lot of things. What is it that the person is working on? You gave the example of a sales team. Now you have two different locations, you’ve been doing this a while. This changes things for me.

What I believe you’re asking is do they have the ability, can they self regulate or self govern themselves to sell our product the specific way?

The answer for me is mostly no. With that being said, this is going to change a little bit according to different positions. Salespeople that are reaching out from our business, representing our business.

You’re the face of our business in a sense. You’re on the front lines, you’re meeting our customers, you have the chance to screw everything up or you have the chance to win. It just kind of depends.

I had a sales guy one time that came to me and had a really big sale. He was telling me all the things that he did, I said, “whoa whoa whoa stop right there. That’s not true.” He goes, “well it’s mostly true.”  I’m was like, “no it’s not true. If it’s mostly true that means that it’s not true.”

He’s like, “Chris, I got the sale.” I’m like, “you’re going back and you’re calling that person and you’re going to tell them the truth. If they want their money back, done. We don’t do this. We’re not going to take advantage of people. We’re going to be honest in our sales.”

He went right back. He was very frustrated and a little embarrassed, but he went back and he had to tell them the truth. That client saw that as integrity and stayed with us.

The point that I’m making is that sometimes if you give people too much rope without the experience, if you give them too much autonomy in the beginning phases without the experience (When I say experience, experience in selling your products and experience being led. You having the experience of what they can do and what you can trust them on), then what can happen is they can screw things up.

They can manipulate situations, they can over-promise and then you have to under deliver. All kinds of bad things can happen there.

It’s a balance

The balance is starting with, “we’ve done this for a long time. We know what works.”

Ask for their input. Ask what it is that they think you should do. Come together and discuss this. If you agree with them, then allow them to go and do some of it, give some of it a try, but give them parameters.

It does go against the concept of self-governing, but it doesn’t necessarily go against the freedom to do the things that I’d like to do. I’m giving them baselines or I’m giving them parameters.

When somebody’s been doing it for a very long time, then there’s a lot of autonomy. Joel who has been selling for me not only for a long time, but is phenomenal at doing it, there are rarely things that he needs to get with me on because I’ve let out a ton of that rope.

As he’s transitioning and we’ve got another person coming on that’s going to have to take that role off of him, we’re going to walk through the same process. Show them what works; show them how to sell the things that we have, show them how to care for people like we care for people.

All of those pieces are going to have to be done so that we know that at some point we can let out some more rope, let out some more rope, let out some more rope, so that that person can have some freedoms in this.

When we’re looking at a situation like yours Marc, you’ve got multiple locations; you’ve got a team of people that have proven what works. In those situations, autonomy is not something I’m going to give a ton of.

I would tell them, “If you have a system that you think works, discuss it with me. If you can’t prove to me that it’s going to work or if you can’t tell me something that I think is going to work, you stick with what we do.” As you can see, we have two sales teams that are making money themselves. They must be doing something right so follow the program.

Again when it comes to the making sure that the message is the same, that is a must. That for me is a must. We cannot have mixed messages out there. People have to understand what it is that we are selling or what the value of it is or what we’re willing to do with it.

We do not want to mix up the message because it does a few things. Obviously it causes confusion on the team. Confusion on the team causes fear. Confusion in a client causes people not to purchase.

If the client is trying to talk to you and maybe talks to the other sales team or something like that and is confused or they talk to a friend that purchased something and they got a better deal or whatever, then this becomes an issue. Now we have a customer service issue on our hands. Making sure that the message is consistent is an absolute must. Consistency is crucial.

Now if we took another role, Savannah is working on our social media stuff. There is a huge level of autonomy there because we meet a lot. She will do stuff, research stuff, pull information, do things, come back, give me metrics, but we had to set that up. We had to set this process up and say, “okay these are the things I expect.”

I expect excellence in this. I expect reporting in this. We’re not going to spend any money that you can’t tell me what happened to it. I want to see the process. I want you to give me your input; I want you to tell me what we should be doing. I want to hear all this stuff. If you can do all of that then go.

As we let rope out very quickly. She attacked it, she’s done a phenomenal job, and so she has a lot of autonomy in her role. There are still standards, there’s still expectations, and she still has to report on all of them and she has to let us know what’s going on, how’s it working, is it not working, what do we need to tweak?

The great thing is is when you find that right balance, especially according to personality style, then what happens is you are treating the team member with dignity. When you treat the team members with dignity, you get loyalty, you get buy in, and you get ownership, which is what you want from your team.

You want your team coming in every day owning what it is that they do. You want your team loving what they do so that it’s not a J-O-B, so that they come in, they kill it, they show you how they did it. Again we’re not basing this off of hey your worth is based on your performance. It can’t be that either so make sure you’re careful on that.

Set the autonomy up according to personality styles

If they cannot succeed with the autonomy because their personality style doesn’t lend to it, you’re probably not going to put a high I alone. You’re not going to put them at a place to work by themselves because eventually they’re going to lose their mind and they’re going to need people.

They’re going to need some sort of injection and they will start reaching out and doing things and sucking up time. You have to make sure that the autonomy is set correctly according to personality style; you have to make sure that it is set correctly with expectations and metrics, measurement. Show me how this is working. Show me that I should give you more autonomy.

Now some people don’t want it. Some people would rather work well in a team. This is where some negatives can happen. Some people who absolutely want to work on their own. What you’re going to find is they’re going to take things into their own hands. They will make decisions for you and ask for forgiveness later when they’ve screwed something up. You have to watch this.

Team is way more important than individual. When I hire people, I will turn down an absolute champion who is an island for somebody who’s really good who is a great team member. The reason for that is because the team effort is way more important in my mind.

I need that team to complete stuff. I need that team to make things happen. If I can get the team humming and I don’t have an island out there that doesn’t play well and is maybe a jerk or rude or whatever, I don’t need that. I need a great team because we move forward together as a team.

If I can have my own expectations set, the things that I’m willing to do, the things that I know will work, won’t work, how much rope I’m willing to give, give them parameters. If I can do all of those pieces, then it can add to a great work environment. It’s something I do here.

Everybody on my team has a level of autonomy. Some of it is great and some of it, it’s not even needed. It just kind of depends.

Examples of Autonomy

You can look at things like Google. You can see that all day long. They’ve got a lot of it, but they also have a lot of parameters on work hours and clock in, clock out, all that kind of fun stuff. They allow people to have a certain level of autonomy.

Let me throw my buddy Rory Vaden in there. I know his team is phenomenal, but that’s because they are phenomenal. Everybody on that team knows what their parameters are, they know what excellence looks like. This is what Rory’s really great at doing, is that he really digs in and finds out what the experience is of the person. That allows him to give some rope.

He’s putting a champion in place to do their job. On that sales team, they actually probably have more autonomy than a lot of sales teams. Again that’s because Rory is set on making sure that everybody is not only excellent, but very efficient as well.

Hopefully Marc that answers your question. Everything has got to be measured according to two main things:

  1. What is the role?
  2. What is the personality style?

That should give you a gauge of what you can get as far as autonomy in the role.

Question: Do you have an example where you let out too much rope? 

 

Click here to download the transcript of this week’s episode.

Chris LoCurto

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November 3, 2015

How To Attract Customers

November 3, 2015 | By | No Comments">No Comments

attract-customers-calloway

Forbes magazine said positive word of mouth is without question the most powerful factor in buying decisions today.

The old number used to be that a satisfied customer will tell four or five people. A dissatisfied customer will tell up to 20. You can change the math on that now because a satisfied customer may tell 1,000 people. A dissatisfied customer might tell 2,000 people, given the advent of social media.

So, how do you grow your company? What is the key to attracting customers to your business?

Join me today on the podcast as a discuss with Joe Calloway, author of the book Magnetic, the art of attracting business.

What is the key or keys to attracting customers to a business?

The single biggest factor in your marketing, your sales, in the growth of your business without question is the quality of the experience that you create for your customers. Whether it’s a good experience or a bad experience, now more than ever before they’re going to talk about it.

What people tend to do is they say how can I manipulate social media in my favor or in my defense and they’re missing the point. You don’t manipulate social media. You create an experience that causes positive word of mouth. That’s the key.

People aren’t really interested in what you say about yourself. People are interested in what other people say about you.

So the question becomes then, how does the Internet impact a customers buying decision?

Here’s the formula that I think most people would agree with, People go on social media and talk about what they like, what they don’t like, what was fun, what was awful. I think it used to be in fairly recent history, that marketing consisted of, when it comes to the Internet, I need to get people to go on the internet and talk about me.

You really don’t have to worry about that. They’re going to talk about you whether you like it or not. Let’s pull back to the source of their conversation, which is their experience. You inherently control the narrative with the quality of your work.

80% of your time and effort and energy should go into product quality and improvement. That is marketing, because if you do good enough work, there’s no way you can keep people from talking about it, and that is what brings in more work.

You need to have a win-win strategy.

You’ve got to make sure the other guy wins. I don’t mean this in some let’s all hold hands and sing kumbaya. No, folks, I’m saying this is the way the real world works.

If you make someone lose, they’ll go on the internet and tell everybody you made them lose. Not only that, they will stop giving you their money and they’ll take it somewhere else.

The people that I do business with, the companies that I am loyal to, are the ones that make sure that I win. Its’ the simplest, most powerful, and often most misunderstood idea in the world.

I read one time a computer consulting company had this as kind of a motto. They said buzzers and bells wear off. Quality never does.

Rule #1: Do great work. Rule #2: Have fun. Rule #3: Make money. Rule #4, and this is the one I love: Don’t work with people you can’t stand!

IN WHAT WAYS ARE YOU ATTRACTING MORE BUSINESS?

PODCAST DETAILS: Click here to download the transcript of this week’s episode.

 

Chris LoCurto

By

October 27, 2015

High Levels of Quality Communication

October 27, 2015 | By | 2 Comments">2 Comments

COMMUNICATION

Today, on the podcast, we are answering a question that came in from one of our listeners.

Justin writes, “I have to start with the obvious. Thanks for all that you guys are doing and keep killing it. I know you’re always open to suggestions for podcast topics, and yes we are, so I wanted to throw out the idea of doing something high level on communication, and maybe topic in with your top 10 recommended books on communication.

I loved your list on the poverty mindset. I know how important you think communication is, and I think most of your listeners could benefit from what you have to say on the topic and from the books you recommend. Thanks again, and keep up the good work.”

Thank you Justin, we appreciate all of that. I’m going to answer Justin’s question but before I do I have created a tool for you to use to help you better communicate.

There are some do’s and some don’ts of body language when you’re communicating effectively. So make sure that you get today’s download if you want to know these things, and you want the power of understanding body language, and the things to do and not to do for effective communication. 

dos-and-donts-button

Now on to Justin’s question. Here are eleven ways that will help you have high levels of quality communication.

Verbal Communication

To have great communication skills, you have to start with caring for the other person. Yes, I said caring! Caring that they are not only an emotional being, but that they are a child of the Most High God! Which means He cares about how you treat them!

For communication sake, caring means that you are focused on leaning in the direction of the other person, so they can successfully understand what you are saying. This happens by understanding how they receive information, by staying calm, being focused, polite, interested, and to match the mood or emotion of the situation.

You first have to understand the person you’re talking to. How do they receive information? If they received it in sound bytes, it they need the scroll that is 10-feet long, if they need energy and excitement with it, if they need understanding and the least amount of conflict.

Whatever it is, you have to start by understanding how they receive information. That way, you can give it to them well. By staying calm in the process, by being focused on the things that you’re saying, by being polite, by caring about matching the emotion of the situation, whatever that is, the mood of the situation, make sure that you are following all of these pieces.

We are so usually focused on our own feelings that we don’t think about how difficult we make it for others when we communicate. I watch people be so absolutely short in their verbal communication, and give so little detail that there is no wonder why the other person doesn’t understand. If that is you, you’re not doing a good job verbally giving information.

Non-verbal communication

Your body language is constantly speaking. I am always watching every bit of body language from our attendees. It doesn’t matter who it is. Anybody coming in, I’m always watching body language. It’s nonstop. It tells me a ton about what they are experiencing.

It even tells me what they’re thinking. I can see things by the way that they respond. You can see specific responses that will tell you what people are thinking. There are all kinds of things that I watch. I watch whether people cross their legs.

Do they cross them towards somebody against, away from somebody, whatever it is? Do they put themselves in a position of power, where they feel more powerful when they’re talking?

All of that stuff is nonverbal communication, all of your facial expressions, your eye contact, whether you have it or whether you don’t, your posture, your gestures with your extremities.

Even the way you position yourself physically in a room, where you put yourself, where you stand, do you put yourself in the middle of conversations? Do you put yourself to the outside?

Whatever that is, all of that is revealing a lot about you, and for better or for worse. It could be good. It could be bad. Either way, you’ve got to understand that your body language tells a ton. You’ve got to understand your non-verbals.

Listen

Great communicators are incredible listeners, not good listeners, incredible listeners. Crappy communicators cannot wait for the other person to take a breath, so they can speak. You know them.

You’ve experienced those people. That may be you. Listening is half of the equation that makes me great at leading and coaching people.

Without it, I wouldn’t have any clients. They wouldn’t want to hang around. If all you do is communicate what you think someone needs to hear without listening to them, how will you ever know if you’re communicating successfully? If you’re going to communicate well, you have to listen really well. 

Patience

It needs to be at least equal to the content you’re communicating. Let me give a quick dive on that. You hear me say all the time it is your job as a leader to make your team successful. If you’re trying to make a team member successful, then your patience has to line up with the thing that you’re trying to teach.

If you’re trying to teach them or communicate to them how to make coffee, probably, not a whole lot of patience needed here. We probably need to run through this once or twice, but you really should have this after that. If you’re trying to delegate large tasks, then you have to have patience.

You have to understand that you may not be doing a great job communicating, or the way that they receive it may take more time. Understand that.

If you are just giving somebody an update, then understand that the patience for that is considerably less than making a team member successful on a large delegation project. If you’re giving an update, have the patience for them to ask questions, and make sure that they understand what it is that you’re updating on. 

Then if the ox is in the ditch, if it’s an emergency, then the patience is considerably less. “Hey guys, this is something we’ve got to do right now. Now unless somebody has some phenomenal input, we’ve got to go. Go, go, go.”

I’m the kind of leader who is always trying to teach. I’m always trying to make my team successful. I would spend a lot of time making sure that they understand stuff. If there is an emergency, if there is something we’ve got to get after, then there’ve been times that I’ve walked up to a team member and said, “Hey, listen, I don’t have time to explain this.

I need you to do this. Just go in this direction right now. This is something we’ve got to do. We’ve got a problem. We’ve got an emergency. Just make this happen. I’ll explain later, or we can talk through, or when the situations are normal, then I will sit down and teach.

This isn’t the time for me to teach. I need you to go move in this direction.” You’ve got to have patience, but make sure that it’s equal to the content that you’re communicating.

Ask Questions

Questioning is one of the best ways for you to gain perspective. It is the thing that shows people that you’re interested in them. It’s the thing that shows them that you’re listening. It also helps you to get a lot of information.

We don’t do a good job gaining perspectives. Since we’re not asking a lot of questions, since we’re not getting a lot of perspective, what tends to happen is we make uninformed decisions, or we show people that we don’t really care. We don’t want to dig further.

We don’t want to know more, and so they don’t care. They give up. You’ve got to make sure. Ask questions. Ask quality questions as well. Care enough to find out. The more perspective you have, the greater decision-making process you have.

Decision-making processes are usually junked up because of a lack of perspective. Make sure you’re asking great questions. I’m talking about the stuff that helps you to get real, good quality information. The more you do that, the better you’re going to be at communicating.

Respect

You have to respect people. You have to respect their situations and what they’re maybe going through. Stop and respect people. Respect their time. Respect their emotions.

Problem Solve

In high levels of quality communication, you have to be able to identify exactly what the problem is. You do that by dissecting the problem, so it’s fully understood. This goes back to question asking, listening, and patience.

You do that by gaining the information, not just talking or making statements about it, but gaining great perspective and then setting up a system of strategies or objectives to solve the problem.

Then taking that information, and putting together whatever it is that you’re going to do to solve the problem, putting together some objectives to get this thing done, whatever that is. Great communicators are also great problem solvers, or at least they can guide information to getting the problem solved.

Socially Aware

Understand you have to be in tune with other’s emotions. It is absolutely essential to understand. It is something that you need as an interpersonal skill. Is somebody going through something incredibly painful? Did they just lose a relative, or did they get fired from a job, or, or, or?”

Whatever that is, be aware. Be in tune. See how they are. Also, being aware of, like I said, what are people experiencing. If you’re the leader, what are they experiencing with the work that you’ve put on them? Have you done too much? Have you done too little? Are they being demeaned, whatever it is? Think about those things.

Self-Management

You have to be in control of your emotions. You have to be thinking about what is appropriate behavior. You have to be responding appropriately with appropriate behavior to the situation itself. What does it need?

If you’re flying off the handle on something that is absolutely small it does not require what’s nothing really requires, you’re flying off the handle. If you are overdoing it because you’re stressed out, if you’re overdoing it because of something you’re going through, you can’t just sit there and think, “Well, I’m going to respond this way. I don’t care what anybody thinks.”

It means you got to control yourself. You have to not get angry. There are times where I could be totally frustrated with a team member because of something that’s going on. The first question I have to ask, I have to self-manage myself, “Is this my fault? Did I not do a good job communicating? Am I the one to blame here? If not, then why didn’t I catch this?”

I first always try and look at myself, and say, “How are you the one who is contributing to this problem,” and solve it? Don’t get a little crazy. Don’t get frustrated. Understand what’s happening. Be aware of yourself. Be aware of your behavior.

Responsible and Accountable

You have to be responsible and accountable with your actions, with your communication. Responsibility says personal responsibility, being mature. If you say that you’re going to do something, actually do it.

If you say that you’re going to do something and you don’t, take responsibility. If something crashes or goes wrong because of something you did or did not do, take responsibility. “Guys, I am so sorry. That is my bad. I did that. I know I failed that. I screwed that up.” Whatever it is, take responsibility.

Also, hold yourself accountable for your own actions. One of the things I’m always doing or at least trying to do with myself is I’m always trying to tell myself, “Hey man, look at this situation. You need to act. You need to take responsibility. You need to apologize. You need to do whatever.”

That part of accountability and holding my own self accountable by calling my own self out helps me to be not only a great communicator, but it also gains a lot of respect. It also gains a lot of loyalty, because when others see that I am very quick to call myself, and I think I’m right, I think I’m right.

The moment I realize I’m not, “Hey, I’m wrong. I’m sorry, I’m wrong. I screwed that up. I did this or whatever.” That is a part of accountability. Get on it. Take responsibility. Hold yourself accountable.

Assertive

This should not be used as a license to be a jerk. I am not talking about you being assertive in the jerk way, where you just start ripping on people. That is not what I’m saying at all. What I am saying is that it goes hand and hand with what you hear me saying when it comes to things like healthy boundaries.

If somebody’s trying to control you, trying to manipulate you, just not respecting you in this situation, then you may need to go ahead and give a little push back. You may need to go ahead and be a little assertive. Put a good healthy boundary in place. I am not saying being assertive by being a jerk. Please understand that.

These are all things that I want you to be thinking about. If you want to have high levels of quality communication, if you want to be a great communicator, if you want to lead your team well, if you want to do the things that create success for team members, create success for you, so you can communicate well in your relationships, in your work, whatever it is, then these are things you need to be focused on, things you need to be thinking about. By doing these, you would become a great communicator.

 

As promised, here are my top books for better communication:

Everyone Communicates, Few Connect: What the Most Effective People Do Differently, by John C. Maxwell

  • John C. Maxwell says if you want to succeed, you must learn how to connect with people. In Everyone Communicates, Few Connect, Maxwell shares the Five Principles and Five Practices to develop the crucial skill of connecting

How To Win Friends and Influence People, by Dale Carnegie

  • Three fundamental techniques in handling people
  • The six ways to make people like you
  • The twelve ways to win people to you way of thinking
  • The nine ways to change people without arousing resentment

Safe People, by Henry Cloud, John Townsend 

  • Solid guidance for making safe choices in relationships, from friendships to romance. They help identify the nurturing people we all need in our lives, as well as ones we need to learn to avoid. Safe People will help you to recognize 20 traits of relationally untrustworthy people. Discover what makes some people relationally safe, and how to avoid unhealthy entanglements. You’ll learn about things within yourself that jeopardize your relational security. And you’ll find out what to do and what not to do to develop a balanced, healthy approach to relationships.

Crucial Conversations, by Kerry Patterson

  • Prepare for high-stakes situations
  • Transform anger and hurt feelings into powerful dialogue
  • Make it safe to talk about almost anything
  • Be persuasive, not abrasive

Made To Stick, by Chip Heath, Dan Heath

  • A book that will transform the way you communicate ideas, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. 

Communicating for a Change, by Andy Stanley

  • In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more.

The Tipping Point, by Malcolm Gladwell

  • The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. 

The 7 Habits of Highly Effective People, by Stephen Covey 

  • Focus and act on what can be controlled and influenced, instead of what can’t.
  • Define clear measures of success and create a plan to achieve them for both life and work.
  • Prioritize and achieve the most important goals instead of constantly reacting to urgencies.
  • Develop innovative solutions that leverage diversity and satisfy all key stakeholders.
  • Collaborate more effectively with others by building high-trust relationships of mutual benefit.

Boundaries, by Henry Cloud, John Townsend

  • Biblically-based answers to these and other tough questions, showing us how to set healthy boundaries with our parents, spouses, children, friends, co-workers, and even ourselves.

 

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