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Chris LoCurto

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July 29, 2014

Sales Techniques using DISC [Podcast]

Everyone is in sales!

The way to sell properly is to understand who you are selling to.

When you know the personality style you are selling to then you can change the way you give information.

Use these sales techniques to gain the advantage.

 

Show Notes:

Featured Blend: Dillons Blend Coffee
Dillanos Coffee Roasters – dillanos.com
Remember to use the coupon code: CLOTRIBE for 15% off your order.  #CLoTribe

Shout Out
Mary Shenouda http://paleochef.com/
Check out her Instagram
#eatplaycrush
Here’s  the link for her Unicorn Fuel or “Catalyst Coffee” (I prefer the last one cuz I’m a dude.)

Selling with DISC

Click here to download the “Bonus – Sales Techniques using DISC” mentioned in the Podcast.

 

Selling to High D’s:

  • Give them info in soudbites. Short and sweet.
  • What is it you are trying to sell? Give it to them in bullet points.
  • Don’t give them a ton of info not in bullets.
  • Once a high D has bought…STOP SELLING THEM. STOP TALKING.

Selling to High I’s:

  • Remember they are all about people.
  • Don’t go into the meeting giving them information right off the bat. Ask them how they are doing?
  • But don’t be fake! Be genuinely interested in them.
  • They wont hear a ton of details so follow up with them in a more detailed email.
  • If you keep the meeting fun and energetic then you will get the sale.

Selling to High S’s:

  • This is the most difficult style to sell to. Most people give up on them.
  • They are always asking themselves “how is this going to impact the team?”.
  • It takes them a long time to make the decision.
  • Give them information. Teach them how your product, service will help the company, team.
  • If you communicate to them how the organization will benefit, understand it will take a lot of follow up. But the effort is worth it!

Selling to High C’s:

  • You have to have A LOT OF DETAIL to sell to high C’s. They don’t want salesmanship or hype.
  • They just want the facts. It doesn’t need to be exciting.
  • If they disagree with your facts…you lost the sale.
  • Be prepared.
  • Ask them, “Are there any questions?”.
  • This allows them to give information back to you so you can fill in more information.
  • And remember…DETAIL DETAIL DETAIL!!!

Click here to download the “Bonus – Sales Techniques using DISC” mentioned in the Podcast.

 

Chris LoCurto

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July 28, 2014

5 Ways To Work As Unto The Lord

For years I worked in the logistics industry. It wasn’t something I loved, but I was really good at. On top of that, the nature of the logistics biz kind of drove me nuts. It wasn’t uncommon for me to wake up at 2am, work for a bit to solve an emergency, go back to bed, then head into work to solve other emergencies.

I knew this wasn’t where I wanted to spend the rest of my career. But every time I tried to get out, I felt like God was closing the door. He didn’t want me to leave. I wasn’t being freed up to go on to something else.

Work as unto the Lord

After about a year and a half with a certain company I had a shocking conversation with one of my team members. She was struggling a lot with God. She made it pretty obvious to everyone. In fact she would always say she didn’t believe in God.
One day I asked her why she didn’t believe. She told me a story about her son-in-law and how he had killed her grandson years ago. She went on to say with tears in her eyes, “…there’s no way there could be a god who would allow for something like that to happen”.

We continued talking one-on-one for about two hours and her tears soon turned to joy as she rededicated her life to the Lord. Why did she do that? What happened during that two hour conversation?
Well, she had come to an understanding that while all things may not make sense to us, God still has a plan, and He wants us to put our faith in that plan. Ok, there was a lot more to it than that.

You have to know that God has a reason and a purpose for everything in your life.

Shortly after that conversation the craziest thing happen, I headed back to my office and heard my phone ringing. It was a team member who used to work for me who told me there was a company that wanted to hire me. He asked me if I had a resume I could send over. So I did, and guess what…I was hired in just a few days.
Random coincidence I’m sure!  : )
Not hardly! I wholeheartedly believe God kept me at the previous organization so one day I would have that conversation. Now obviously there were other things that happened while I worked there, both good and bad, but I know that God kept me there for that specific reason.

God loves his children so much that he’s perfectly fine with keeping me in an industry I disliked so that I would have a conversation that guided one of His kids back to Him. Having that perspective kind of makes you feel silly when you catch yourself complaining. And the moment after I talked with her, He moved me on.

So here’s five ways to make sure you are doing your work as unto the Lord.

1. Understand that this is God’s story…not ours.
If you are caught up thinking that this is your story, you couldn’t be further from the truth. This is God’s story, and He’s allowed us to be a part of it. If He wants to use you in a situation so He may change one of His children’s lives, He may do just that.
Doesn’t mean you can’t fight Him on it.
Doesn’t mean you can’t run away.
But if you’re not feeling freed up from a job, there must be a greater reason why God has you there in the first place.

Ask God to bring to fruition whatever it is He is wanting to do with you.

2. God has a plan for you…regardless of your environment.
It’s difficult to work with people who don’t have a lot of integrity. It’s difficult to work with people who create a bad work atmosphere. Maybe there’s gossip or backstabbing. You have to understand that no matter what else is going on in other’s lives, God still has a plan for you.
Here’s Jeremiah 29:11in the Message:

I know what I’m doing. I have it all planned out—plans to take care of you, not abandon you, plans to give you the future you hope for.”

So if that’s true, and you are in a work environment that is not ideal, it doesn’t mean that you stop working hard for God. Just because other people are that way doesn’t mean you mess yourself up in the process and stop doing a great job.

3. Don’t bring yourself down to the level of others.
When the folks around you are not working their hardest, it can wear you down. If your work ethic slips to the level of those around you, guess what? You make yourself considerably less marketable. I want you to focus on being marketable. That means making yourself even more valuable as if you are going to another company. Ask the question, “How can I make myself even greater in situations where most people don’t care?”.
If you focus on making yourself more marketable to other businesses, when the time is right, not only will God move you on, but you might even get a better position at your current organization.

4. Focus on how you can bless others around you.
How can you be a witness to those around you? If people are struggling or not giving their all, if they are gossiping or backstabbing, you should still be a light. You should still be a witness to them. Not only a witness to a better work ethic, but also for Christ. They should be able to see you live in Christ even if you don’t say it with your mouth.

St. Francis of Assissi said, “Preach the gospel at all times, when necessary, use words.

5. Talk to God.
No matter where you are or what you’re doing, prayer is literally a game changer. Prayer is not about how fancy you can be with your words. If you are using nine dollar words with God…He’s not impressed.  In fact, He wants you to talk to Him as children do. You are His child, and prayer should never stop.

Pray without ceasing. That means you are talking to God all day long. The same way you talk to anyone else around you. So when you’re in a job or industry you don’t like, talk to God and let Him know how you feel. He cares. Ask Him what He wants from you. Ask Him what you’re suppose to do. Ask Him how to be better at what you’re doing. Ask Him for direction, guidance, and even ask Him to bless you. There’s no harm in any of that.

But remember, don’t stop talking to Him just because you’re not happy with where you’re working. The more time you spend with Him, the greater chance He is going to let you in on the incredible plan He has you in.

How have you seen God at work in your life, and the lives of others?

Chris LoCurto

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July 23, 2014

10 Signs You’re Not Emotionally Strong – Part 2 [Podcast]

July 23, 2014 | By | 7 Comments">7 Comments

Today we’re diving into Part 2 of the 10 Signs You’re Not Emotionally Strong and have recapped all 10 of the signs. If you missed the last Chris LoCurto Show, listen here: https://soundcloud.com/chrislocurto/chris-locurto-show-being-emotionally-strong-part-1

What does it mean to be emotionally strong? Other peoples actions can’t tear you down or affect you or stress you out. You don’t have problems making decisions and you’re content with life. You’re happy and everything in your world is going well. Even if there are struggles or problems, you’re able to get through decision making processes and be strong.

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10 Signs That You’re Not Emotionally Strong

  • If you’re believing the lies people tell you or have told you. If you’re acknowledging the voices that tell you you’re not good enough, whether internal or external, your emotional strength is being attacked. God loves you exactly where you are, He just doesn’t want to keep you there, he wants to make you better. If you’re in the worst time of your life, God loves you and you’re good enough. Check out this past podcast that dives into the lies we believe – http://chrislocurto.com/the-lies-we-believe-podcast/
  • If you’re self-sabotaging. Self-sabotage not only interferes with your goals but makes you your own worst enemy. Sometimes it occurs because of a lack of self-esteem or because you’re believing the lies you’re telling yourself or have been told.
  • If you’re codependent. Codependency happens when you’re relying on another relationship and that relationship becomes more important than you as an individual. If you’re focusing on taking care of someone in a way that puts you second, you’re codependent. Low self-esteem makes you believe you’re not good enough so you focus on someone else to make them great. They may not even want that attention. In some instances, it becomes manipulation from the person receiving your attention.
  • If stress is destroying you emotionally, physically or spiritually. If you’re down or not creative or not wanting to move forward, you’ve got to get to the root of the stress. What’s causing you to not sleep or feel overwhelmed?
  • If you’re not living life and doing what you want. When you’re struggling with emotional strength, your life is not your own. You don’t take trips or take risks. You’re not living life to the fullest. What’s holding you back? What’s keeping you from living your life?
  • If you always have to be right. If you’re the type of person who can’t take constructive criticism and insists on being right (even when you’re wrong), this is a place where you’re lacking emotional strength. When someone is leading or guiding you and you’re reply to their advice is “I’ve already done that, tried that, I already know that, etc.”, start listening. Evaluate what they’re telling you and ask yourself if they’re trying to help or hurt you with the advice or criticism. If their goal is to tear you down, get them out of your life. If their goal is to help you, listen. Don’t get defensive because you’re struggling or have fear.
  • If you’re in denial. If you’re not able to look at yourself and see the areas you’re struggling in, you’re probably in denial. What are you doing wrong? When I realized I wasn’t giving quality communication, I had to be honest with myself and admit it was an area I struggle in. Be honest with YOU!
  • If you’re always wanting attention. If you’re always needing to capture someones attention or promising more than you can deliver, you’re probably struggling with proving your value to others. If your focus is getting attention because it means you are important, stop.
  • If you’re being a victim. Victim thinking comes in a few forms – either the world is against you or you truly believe everything is your fault. Either side is a sign that emotionally you’re not healthy. You need to be truthful about situations. Being a victim does nothing but destroy you.
  • If you’re unable to love or be loved. When you’re unable to love others because people have hurt you, you’re living in fear. You’re unable to put in solid and healthy, emotional boundaries. You have to have boundaries, not walls, that keep people who take advantage of you at a distance. Walls isolate you. Boundaries is a great book (one that I talk about all the time) that goes very in-depth on this issue. When you can’t love yourself and take care of you, no matter what, God never stops loving you. It doesn’t matter what you’ve done, it’s called grace. 

Be sure to check out LifePlan and contact us today to get more information about this life changing process.

Question: What do you think of this type of content?

Please share your thoughts and share this podcast with family, team members and friends that need this information.

Chris LoCurto

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July 21, 2014

The Power of Intentional Communication

July 21, 2014 | By | 6 Comments">6 Comments

High levels of quality communication is the key to winning in any business! 

As a leader, CEO, entrepreneur, one of the most important things to do when you are about to speak with a team member or a group of people, is to shut off anything that is dominating your focus so you can focus on what’s in front of you. Not doing so will cause you to have less than quality communication, and certainly less than quality listening.

the power of intentional communication

For experienced sales people, they’re always thinking, “I need to turn my game on before I go to the sales call.” They’re already set to think that way. They know that. But a lot of people don’t. Folks outside of sales don’t usually think that way. And even a lot of green sales people don’t think that way.

For me, because I am a personality styles teacher, it comes a bit more naturally.

I kind of know subconsciously how I’m going to work with different people, and how my lack of attention can have varying degrees of communication destruction depending on the personality style I’m communicating with.

When I know the person, I even know ahead of time how I’m going to communicate with them to best serve their personality style.

For instance, I have Keith on my team who I work with everyday. I know exactly how I’m going to talk with him on a daily basis, and it’s different than the rest of the team.

If I’m talking to Joel, or if I’m talking to Melissa, they all have different personality styles, so I communicate to each of them differently.

I have to consciously realize just how my high I and D will come across to them in situations. I might cut one person off and I might not give another person enough information. I have to make this thought process a habit. Eventually for you it will become automatic. But you will still forget…I still do.

I know there are times when I have to realize I’m distracted and say to myself, “Dude…think! Think about what you’re doing. You’re distracted right now. Think about how you’re communicating. Think about how you’re NOT communicating.”

And I will have to force myself to say, ” Stop! CHANGE THIS!”

So for leaders, and even team members, you need to be thinking: “How am I communicating right now?” “How am I presenting myself in this situation?”

But…understand that YOU WILL HAVE BAD DAYS! I’ve had a lot of really bad days. It happens. It’s life. There’s going to be bad days.

In my early days of leadership I sometimes would carry whatever junk I was going through at the time into the meeting. I could see it impacting the people around me. I have to know that if somebody is expecting to spend an hour with me for coaching or leadership, I can’t carry my bad day into that meeting!

Since I’m more of a “noticer”, I’m one of those people who looks and see’s what’s happening on people’s faces and body language. I’ll look and see how they respond to interaction. Well, when I know that I’m the one being the dork in the room, I can see it pretty quickly and have to make adjustments.

Your team wants the best of you. They deserve the best from you. I understand that your bad day may be an emergency. I’ve had a couple of emergencies throughout my business career that have forced me to cancel meetings and events. I hate doing it but I’d rather cancel than give them half of me.

You have to understand that you’re bringing your personality, your personal life, your personal problems, and your personal wins to the table, for better or worse. For example, I’ve seen leaders meet with someone to discuss poor performance when only moments before the leader got the news that a monster contract came through.

They were super excited. After high fiving and celebrating, they had to stop their celebration to tell somebody they have done a bad job. (Oh my gosh!!!) The second the employee has crossed the doorframe they were back to high fiving. That’s a terrible thing to do. His celebration became more important than that person. And that person, in reality, is way more important to the organization.

These are the things I try to get across to folks before they step into leading teams, leading processes, or leading their family.

It’s intentional and it’s how you win as a team.

Question:  Are you being intentional with your communication?   If so, how?

Chris LoCurto

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July 15, 2014

10 Signs You’re Not Emotionally Strong – Part 1 [Podcast]

It doesn’t matter what position you have in a business, if you’re a team member, leader or entrepreneur there are so many of us struggling in the area of being strong emotionally.

What does it mean to be emotionally strong? Other people’s actions can’t tear you down or affect you or stress you out. You don’t have problems making decisions and you’re content with life. You’re happy and everything in your world is going well. Even if there are struggles or problems, you’re able to get through decision-making processes and be strong.

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

Signs That You Might Not Be Emotionally Strong

  • If you’re believing the lies people tell you or have told you. If you’re acknowledging the voices that tell you you’re not good enough, whether internal or external, your emotional strength is being attacked. This is self-sabotage. God loves you exactly where you are, He just doesn’t want to keep you there, he wants to make you better. If you’re in the worst time of your life, God loves you and you’re good enough. Check out this past podcast that dives into the lies we believe – http://chrislocurto.com/the-lies-we-believe-podcast/
  • If you’re codependent. Codependency happens when you’re relying on another relationship and that relationship becomes more important than you as an individual. If you’re focusing on taking care of someone in a way that puts you second, you’re codependent. Low self-esteem makes you believe you’re not good enough so you focus on someone else to make them great. They may not even want that attention. In some instances, it becomes manipulation from the person receiving your attention.
  • If stress is destroying you emotionally, physically or spiritually. If you’re down or not creative or not wanting to move forward, you’ve got to get to the root of the stress. What’s causing you to not sleep or feel overwhelmed?
  • If you’re not living life and doing what you want. When you’re struggling with emotional strength, your life is not your own. You don’t take trips or take risks. You’re not living life to the fullest. What’s holding you back? What’s keeping you from living your life?

These are just some of the areas that keep you from becoming emotionally strong. We’ll dig into Part 2 of this topic on the next Chris LoCurto Show. Be sure to check out LifePlan and contact us today to get more information about this life changing process.

Question: What do you think of this type of content?

Please share your thoughts and share this podcast with family, team members and friends that need this information.

Chris LoCurto

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July 14, 2014

Wantrepreneur – What’s holding you back?

July 14, 2014 | By | 9 Comments">9 Comments

Wantrepreneurs are all talk and no action. Fear is usually the culprit.

wantrepreneur ChrisLoCurto.com fear

This is a shout out to all the wantrepreneurs:
What the heck is holding you back?

In case you don’t know what a wantrepreneur is, here’s the definition.

A couple months ago I was coaching a guy who is a high I and S personality style, and is a non-stop idea generator. I mean this guy was even pulling content and product ideas out of my head.

It was a pretty fun coaching session.

Towards the end of the session I asked him, “Dude, what’s holding you back? I mean, why haven’t you followed through with any of these ideas?” He took a few seconds to think about the question and replied, “Truthfully, I’m afraid of failing”.

This demanded a little “coaching call overtime”.

We spent the next hour diving into his fear of failure and how best to overcome it. It was awesomeness! I could see the difference in his countenance almost immediately.

As you’ve heard me say – when you freak you freeze! Fear was freezing him from taking action.

It was zapping his creativity and keeping him in a kind of limbo state.

On a recent follow up meeting I could tell I had created a monster. This guy had turned into a beast of action.

His typical scenario in the past would be to churn out idea after idea, but then fizzle out and lose momentum.

Now he has crazy focus and knew what he wanted. He has goals!

It was cool to see the transformation.

So…how does this apply to you?

What’s holding you back? (Really, I’m curious. Chances are your excuses look a lot like this guy’s.)

Are you afraid to fail?

Why?

“I may not make it.”
“I will lose respect.”
“I will be a failure.”

What do the voices in your head start shouting when you try to take action?

Fear will say,  “Worry about what others will think of you”.

Fear will say, “You are not good enough”.

Fear will say, “You are a failure”.

Fear will say, “You don’t deserve to win”.

Fear will say,  “You will fail, and you will be ashamed for trying”.

Fear keeps you wondering what other people are going to think about you, instead of what you have to offer that will change lives.

If you’re focused on what other people think…you’re worrying about the wrong person.

This week spend a little time getting past the why.

Chris LoCurto

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July 8, 2014

Steve Jobs’ Stick and Carrot Approach [Podcast]

Steve Jobs’ famous and highly criticized “stick and carrot” approach was created to incentivize and lead people. Believe it or not, this approach works according to personality style. When you’re leading people and trying to incentivize them you have to know what their motivators are. How do you find out what motivates them? By understanding the personality styles and values of your team.

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Stick and Carrot Approach by Personality Style

If you’ve got a High S or High C personality style, you’ll never motivate them by dangling a carrot in front of their nose. Their personality style doesn’t care about that incentive style. Instead they’d rather you tell them what an incredible job they’re doing, not in front of others, over extra money any day.

If you’ve got a High D or High I personality style, you’ll probably be able to lead them with a carrot and a stick. Especially High D’s. They’re all about competition, incentive and accomplishment. High I’s are also like that but love to know that you think they’re amazing and enjoy that praise in front of their peers.

If you’re going to dangle a carrot in front of someone, choose the right vegetable.

Stick and Carrot Approach by Values

There are seven essential values: economic, individualistic, political, regulatory, aesthetic, altruistic, and theoretical. If you’ve got someone that’s not a high economic, dangling a dollar in front of them isn’t going to make a big difference. If someone is a high altruistic, they’re motivated by doing something that’s helping others. If another person is highly theoretical, they want new information and constant change from learning. Learn more about the values and motivators and get the test in the store.

When you understand personality styles and values, you’ll certainly understand what to utilize and how to incentivize your team.

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Question: How has the stick and carrot approach worked for you?

Chris LoCurto

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July 1, 2014

Knowing When and Who to Hire [Podcast]

Today’s podcast is all about hiring – when to hire, who to hire and how to bring on team members that aren’t directly generating revenue.

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As a solopreneur, when you’re trying to build a business, you’re wearing a lot of hats. In the early phases, when you’re just starting to create revenue, subcontractors are a great way to get tasks done without investing in a salaried position. Always focus on creating revenue before hiring.

Once you’re moving in the direction of bringing on a full-time team member, for me, it comes down to looking at either a sales person or an assistant. A sales person will cost justify immediately. If they sell something, you pay them. If they don’t sell something, you don’t pay them. It’s not a fixed expense. Now, here’s the flip side, what if you are the great sales person and don’t have enough time to do everything else? That’s when you bring on a administrative person. When the administrative stuff is off of your plate, you’re freed up to bring in more revenue. Make sure you’re just not covering their salary with the extra revenue, ideally the extra time will allow you to generate two to three times what you’re paying in salary.

From there, when it comes to hiring an accountant or graphic designer or marketing person it all comes back to cost justifying the position.

Accounting: I’m of the philosophy that in the beginning you do all of your own accounting so you understand the P&L process. As you grow and have a lot of receipts or invoices, utilize a small business book keeper that specialized in accounting and tax  services. Later on, when you’ve got team members generating outside expenses and using debit cards, etc. then it might be time to bring on a salaried accountant. Make sure that person doesn’t just understand the books but understands the P&L process. When it’s time to hire a CFO, this absolutely has to be someone that’s experienced and can show your team how to win and take the business to an entirely different level by guiding and leading. At this time, you’d have around 40 people on your team and would be generating at least a million dollars in net profit.

Human Resources: You’re not going to hire an HR person early on. I want you doing all of those interviews and as you hire leaders, they can do the interviews and get with you towards the end of the process. A big piece of HR is creating culture. How do you establish your companies culture? How do you make sure you’re bring on someone with the right culture? Force the culture that you want or your new hires will bring the culture from their last organization and force it on you. When you’re generating half a million dollars in net profit, that’s when it’s time to start looking for a salaried HR person. If you’ve got plenty of revenue, bring on a rockstar. This is someone who has plenty of experience and can show you how they’ve brought success people into businesses and helped grow leadership.

Here’s a recap of the whole process, from start to growth:

  • Start with subcontractors so you’re not bringing on full-time hires.
  • When it’s time to bring on a team member ask yourself, “What is the most important role I can bring on that’s going to create more revenue and cost justify itself?”
  • If it’s a sales person, they must cost justify themselves. If it’s an admin person, you’re freed up time will cost justify their fixed expense.
  • Make sure you’re adding people according to your needs.
  • Non-revenue generating positions must always cost justify. You need to have plenty of revenue so you can watch and make sure you’re doing the right thing for the business.
  • Later on, start bringing on heavy hitters that will explode your growth.

Question: What are your hiring questions?

 

Chris LoCurto

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June 24, 2014

Are Your Assumptions Making You Unhappy? [Podcast]

June 24, 2014 | By | 7 Comments">7 Comments

Today we’re talking about the assumptions we all have and make. Sometimes our assumptions lead to certain expectations in business or life that can cause us a lot of pain. We assume our employees or team members are performing a certain way, we assume our leader is giving us all the information we need to be successful, and so on. 

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

How do you stop assuming? Start by discovering what your expectations are for your team and ask yourself,

“Who taught them?”

Did you teach them to do it the right way? Is it possible you’re just assuming they know how to do a task because it’s in their job description or it was on their resume? If you’re expecting your team members to be exceptional at what they’re doing but you’ve never shown them what you’re expecting, you’ll always be unhappy.

When it comes to your team, children or yourself, reset your expectations by asking that simple question. When you don’t take personal responsibility and ask yourself what your role was in the situation, it’s easy to be upset.

Dillanos CoffeeWe tasted the Pacamara Roast from the DCR line from Dillanos Coffee Roasters today. Get 15% off your coffee order by using the code “CLOTRIBE”

 

Question: What’s a time when your assumptions threw you off?

Chris LoCurto

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June 23, 2014

Definition of Leadership

What is the definition of leadership? Technically, it’s “the action of leading a group of people or an organization.” If you want to know whether or not you’re a leader, turn around. If nobody is following you than you’re not leading.

Definition of Leadership, Leadership Definition, ChrisLoCurto.com

While that does suffice for an official definition, I can truly say I’ve encountered many people confused by that definition. There are many misconceptions about what it means to be a leader. In an attempt to clear some of those misconceptions up, here’s what leadership is not:

  • Leadership Is Not a Title – Titles don’t lead! So many people believe that if you have a title, you’re a leader. Having a title does not make you a leader. In fact, one of the biggest mistakes I see businesses make is to take their greatest salesperson and make them the sales team leader. Who ever said they could lead? I see this fail all the time.
  • Leadership Is Not a Dictatorship – Telling people what to do doesn’t make you a leader, it makes you a dictator. People don’t follow dictators, they do what they say with only the required amount of energy to make it happen. No loyalty, no respect, and no buy-in.
  • Leadership Is Not Selfish – Contrary to popular belief, leadership is not about the leader. It’s not about one person’s ideas, desires, focus, drive, etc. It’s not about someone’s ego and pride.
  • Leadership Is Not the Blame Game – Leadership isn’t playing the blame game in an attempt to shrug off the responsibility of being an effective leader.
  • Leadership Is Not Angry – Ripping someones head off is in no manner leadership. I can’t count the number of times I’ve watched, heard of, or been the recipient of a supposed leader losing their mind and yelling. All the while, the screamer usually never takes the time to find out all the correct information, thus losing all credibility, and any respect or loyalty.

Those are just a few examples of what leadership is not. Let’s take a look at what leadership is:

  • Leadership Is Selfless – A true leader first understands that leadership is not about them. It’s about the people they are trying to lead in a specific direction.
  • Leadership Is Successful – It is your job as a leader to make your team successful, not the other way around. You have to make sure that you are there for whatever your team needs to be successful. What does the team need? Do they understand their KRA‘s? Do they have questions about their processes? Do they have the tools necessary to be successful?
  • Leadership Is Visionary – “Without a vision, the people perish.” People have to have a vision to follow. Without it they are dying. Great leaders keep their team focused on where they are going, not just where they are.
  • Leadership Is Accountable – In my eBook, Why Your Meetings Suck, I talk about the most powerful meeting I have where I don’t play the blame game when things go wrong. Instead, I teach people to take responsibility and solve the problem. And when the reason the team member(s) failed is leadership, I take responsibility instead of trying to blame shift.
  • Leadership Is Rewarding – People repeat what they are rewarded for. Entrepreneurs and leaders are great at finding people doing things wrong, but not so much on finding people doing things right. If you want high quality team members, let them know when they’re being high quality team members.
  • Leadership Is Inspirational – It’s not enough to come to work everyday just for a paycheck. A person can do that anywhere. As a leader it is vital to inspire your team to something greater than themselves.
  • Leadership Is Mentoring – A great leader understand that their team needs instruction on their job, and life as well. Sometimes as a leader you have to be willing to spend time mentoring each team member. Believe it or not, most of your team members would love that interaction.
  • Leadership Is Protecting - People need to know that their leader “has their back”. There’s plenty of junk going on in everyone’s life, they don’t need it at work as well. Great leadership protects their team from gossip, back stabbing, lying, manipulation, etc.
  • Leadership Is Uncomfortable - You’re dealing with people and things can get messy. Sometimes it’s your responsibility to push others out of their comfort zone and stretch them past their own belief in themselves.
  • Leadership Is Personal - Great leaders understand that their business wouldn’t run without the people who have decided to invest their time and efforts in that business. You must care! Spending time getting to know each team member, their families, their hobbies, their strengths, their weaknesses, etc. will result in loyalty and respect. Hurt when they hurt, and celebrate when they celebrate!
  • Leadership Is Socratic - Understanding that you as a leader are not the only one with great ideas is vital to winning at leadership. You should be taxing the collective intelligence of your team when you need input, and believe it or not, even when you don’t need input. Be intentional about helping your team to use their creativity. Fostering this will cause them to think for themselves, which is a fantastic duplication process.

The goal of a team is to allow a business to do more than they can with just one person. Bad leaders get half the effort of their team. Great leaders need half the team of bad leaders!

Question: What’s your definition of leadership?

Chris LoCurto

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June 17, 2014

Key Results Areas and Your Questions Answered [Podcast]

June 17, 2014 | By | 5 Comments">5 Comments

We’ve received several questions related to Key Results Areas – KRA. Today we’re digging into the topic on the Chris LoCurto Show and answering your specific questions!

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

A KRA is a job descriptions on steroids. They’re created to show the person performing the job what winning looks like. The KRA should outline three to six major areas, with four to five bullets under each area drilling down on specific tasks. To review sample KRA’s, check out this post: How to Create a Key Results Area In this episode I’ll be answering your key results area specific questions, like:

  • How to incorporate company vales into KRA’s
  • How to use a KRA during a performance review
  • How to adapt a KRA for coaches and athletes

The major goal of a key results area is to improve communication. When a new hire is made and the job description is under communicated, both the leader and the employee are frustrated. Neither party understand what the other is supposed to be doing. Neither party understand what winning looks like. If you don’t have KRA’s in your business, start today! KRA, Key Results Area, Sample KRA, I’ll also answer your questions on tithing, where to find new hires, and how to find a balance between patience and career growth in the podcast.

If you’ve got a question for a future podcast, click on the voicemail app to the right or leave your comment below!

Chris LoCurto

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June 16, 2014

8 Negative People You Should Avoid!

In LifePlan I share with people that we are the sum of our influencers and our past. Good or bad, how we’ve been influenced and how our past has impacted us, shapes our decisions to be who we are today.

Fire your friends and family, ChrisLoCurto.com

Who are we influenced by? Our Family, friends, teachers, leaders, and co-workers.

For most people, their family makes up the majority of those two areas. We would all love for our family to have an incredible, positive, and loving impact on us. Unfortunately for a lot of folks, their family has had a lasting negative impact.

Keep in mind I said for a lot of folks. Not everyone’s family has had that effect. In fact, I just had a gentleman go through LifePlan who had the greatest loving parents I’ve seen. So yes, there are wonderful loving families out there.

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 If you haven’t received your free copy of my new guide, Avoiding Conflict, then be sure to click here now to get it! It shows you how each of the different personality styles contribute to conflict.

I share with every LifePlan attendee who has had the negative impacts, we don’t make any monsters or any victims, we focus on discovering WHY. Understanding why you are where you are, and why you make the decisions you do, is the most powerful part of becoming your strongest self ever.

Until you go through LifePlan and discover for yourself how to best deal with any situation, you need set up healthy boundaries between you and those who are constantly bringing you down.

Do you have any of these people in your life:

  • The naysayer – This is the person who constantly says what ever you propose to do will not work. They have every reason and excuse in the book why you will fail at pretty much everything you try.
  • The know-it-all – No matter how much you know from experience, learning, or God-given wisdom, the know-it-all always makes you feel like you’re an idiot, and none of your thoughts or ideas have merit.
  • The drama queen – I do believe the old saying that misery loves company. Some will go out of their way to stir up as much drama as possible and suck others in. They tend to focus on folks whose heart cares for others, and tends to be too big to consciously protect themselves.
  • The taker – This person is always interested in what you can do for them. They are quite often a victim, and always turning the focus back on to them and what they are dealing with. If you are struggling with something, they will tend to tell you that it’s not that big of a deal, and you she see what they are having to deal with.
  • The impossible to please – Some people refuse to give a kind word to anything you do. If you have something that you are proud of, they will find 700 reasons why it’s not good enough. In turn, you hear every time that it is YOU who are not good enough.
  • The Manipulator – “I really need you to help me with…” is a common sentence used by the manipulator. They do a great job discovering who around them they can get to do things for them. If you push back, they will push harder to make you feel guilty.
  • The Judge – It is vitally important to The Judge to look good. So much so, they will do what they can to make you look less-than or insignificant. No matter what you’ve done, they’ve done it better.
  • The Self Critic – This is probably the worst negative person of all! This is the person inside of you who believes the lies that you are told, and has a tendency to tell quite a few lies to you as well. This negative person must be avoided at all costs!

The truth is we see these people in what we call friends, co-workers, leaders, etc.

Understand this – ALL people need a LifePlan! Everyone on the list above most likely doesn’t understand why they do what they do. Even if they have an idea, they don’t know how to deal with it. If you didn’t listen to Understanding Your Root System on the podcast, it will help to explain more.

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

I’m not asking you to kick people out of your life, (although some people you might need to) I’m asking you to set healthy Boundaries and remove the authority the negative people have in your life.

Question: What advice do you have to keep negative people away?

Chris LoCurto

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June 10, 2014

How to Avoid Conflict [Podcast]

June 10, 2014 | By | 3 Comments">3 Comments

Almost all conflict is a direct result of poor communication. I’m constantly teaching the importance of understanding personality styles in preventing poor communication, which in turn reduces conflict and misunderstandings. When you understand your personality style, and the style of the person you’re communicating with, you know how you’re contributing to conflict and how to avoid it.

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

Most conflict is due to people being immature in their personality style(s). Maturity has nothing to do with age. You can be a 70 year-old immature high D, I, S, or C. It has everything to do with how much you understand your strengths and weaknesses.

If you haven’t taken a DISC personality test, DO IT NOW! Afterward check out the free guide I’ve written on avoiding conflict. I go in-depth on 16 different points divided out by personality style. Here are just the points:

People with a High D contribute to conflict by:

  • Intimidating others, especially with competition
  • Hurting feelings
  • Leaving out details when communicating
  • Bucking the system

People with a High I contribute to conflict by:

  • Hogging the limelight and talking too much
  • Not following through with what they say
  • Not taking things seriously
  • Overlooking details and loosing sight of the task

People with a High S contribute to conflict by:

  • Resisting change, even when it’s needed
  • Dragging their feet when making decisions
  • Allowing themselves to be walked over and becoming resentful
  • Being hard to motivate

People with a High C contribute to conflict by:

  • Challenging others by over questioning them
  • Primarily pointing out the negative with a critical eye
  • Assuming or insisting they are right
  • Being nit-picky or obsessive compulsive about details

In the free guide, I go through every single one of those points and help you discover the “why.” This allows you as a team member, leader, parent, child to understand how the people in your life are going to handle situations. Once you know how to handle and address conflict, your communication improves drastically!

Understand how each personality style contributes to conflict

Conflict pdf, how to avoid conflict, conflict guide, personality style guide, free

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Question: What do you want to know about conflict or personality styles? Leave a voice message (icon to the right) if you want a chance to be featured on a future episode.

Chris LoCurto

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June 9, 2014

Life Hack to Make Money and Gain Time

I have the blessing of coaching people pretty much every week of my life. And yet, coaching is not what I would have said I’d being doing when I was younger. After years of coaching people, I can say it never gets old!

Life Hack for Time and Money, Chris LoCurto.com

This past week in one of my sessions I worked with a company who’s owner was struggling with time due to death by a thousand slashes. He has so many disruptions in his day he finds himself at times working until 4AM to solve problems.

As you can imagine, he’s considerably frustrated with time lost both in his business and his personal life. And just like all of us, he has incredibly legit reasons why it’s like this.

Here are just 7 things I shared with him to gain control of his time, which in turn will make the company more money. They’ll do the same for you. 

  • Close your day out – I’m starting with this because it will help make better sense of the other steps. If at all possible, block the last 30 minutes of your day so you can “wrap-up” your day. This gives you time to go through any emails, calls, or whatever needs to be addressed before you leave. This doesn’t mean that all emails and calls are attended to, it just means you tackle the ones that have to be. Reserve at least 5 minutes for the next step.
  • Tomorrow’s to-do list – Yes, I want you doing a brain dump and list the most important things that must be done tomorrow, and then prioritize it. So much time loss comes from bouncing from one thing to another and not having serious momentum. When you have it listed out, you attack and don’t stop until it’s done.
  • Schedule your to-do list – My buddy Crystal Paine of MoneySavingMom.com shared with me that she schedules her to-do list by time slots. And here’s the best part. She reschedules it up to 3-times a day. When something disrupts the flow of her day, which happens to all of us, she goes through her list by adjusting priority and rescheduling. Genius!
  • Block off “you” time – It is also vitally important for you to block off time for you to do whatever it is that makes you money! If part of your job is to produce, not just lead, then you have to make sure that you have as much uninterrupted time as possible in your day to produce. Otherwise, you end up working incredibly long hours because you spent your day being a firefighter instead of following these steps.
  • Team meetings – Quite often the reason a leader dies a death of a thousand slashes is because the team doesn’t have enough direction from that leader. Weekly team meetings are usually necessary, but you might even have to have daily ones as well. Summarize the previous day, any changes the team might not know about, and give direction for the day ahead. This should keep a lot of interruptions from happening.
  • Set healthy boundaries – It is not uncommon for a leader, entrepreneur, or team member to allow others to unnecessarily suck up their time. If a client, which might also be an internal client, has a habit of dropping in on you whenever they want to discuss the job you’re doing for them, then you need to let them know that scheduling time with you would be more productive. Think of it this way. An 8-hour road trip becomes a 10-hour road trip when you add a bunch of stops to it.
  • Teach your team to solve problems – In the first 90 days of a team member’s time with me, I will answer almost any question they have. After that, I start asking them questions and telling them to bring solutions to their problem as well. In other words, when a team member needs an answer on something, I ask how they would handle it. This causes them to start force-of-habit thinking to always come up with an answer first. You’ll be surprised at how many times they will actually solve the issue on their own.

After discussing these 7 things and more, my client made a comment that the time saved will actually gain him $50,000.00 in billable hours. That, my friends, is something I like to hear!

Question: What tips do you have to save time and make money?

Chris LoCurto

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June 3, 2014

Personal Accountability with John Miller [Podcast]

John G. Miller, the best-selling author of QBQ! The Question Behind the Question, Outstanding! and Flipping the Switch, joins me on the podcast to talk about personal accountability and responsible parenting. QBQ has been a huge part everything I’ve done and I firmly believe in the message of personal accountability in business and in life.

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

In this episode, we discuss:

  • The QBQ message and how it applies to your business, team and life.
  • How to have personality accountability and the questions we must ask ourselves.
  • How “why” questions take us to victim thinking, “when” questions take us to procrastination, “who” questions take us to blame and how to turn them into questions behind the question.
  • How to hire people with the QBQ mindset and bring the concept to your team.
  • Understanding entitlement and how to overcome the entitled mindset.
  • Parenting the QBQ way and why our children are a product of our parenting.
  • Strong parenting vs. weak parenting and how bullying starts at home.
  • The different between parenting children and relating to adult children.

The biggest takeaway of the QBQ message can be answered by asking yourself this question: “Who have I been trying to fix?” Every single one of us has someone in our lives that’s disappointed or frustrated us. When we can let it go and “work on me,” our entire perspective changes.

Would you like to win a free book? If so, go on to iTunes and review the podcast. Be sure to comment on this post with a link to the review so we know how to contact you! Also, check out qbq.com for more great information from John!

Question:  How has the QBQ message changed your business and life?

Comment below or use the voicemail app on the right to be featured on an upcoming podcast! 

Chris LoCurto

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June 2, 2014

5 Ways You Are Holding You Back

This weekend I did something I haven’t done in a long time – played golf. It was so nice to get out on a beautiful course with one of my best friends on the planet, Keith Cook.

The comments on Instagram are quite funny about our shirts and one of our beards…guess whose. 

While I love playing golf, I’ve never been great at the sport. If I shoot under 100 I’m pretty darn happy. Keith, on the other hand, is a boss! He played in school and has continued for years. As we started the round, I already had the feelings of eminent failure. I had plenty of reasons as to why I would soon be frustrated.

  • It’s been a long time since I’ve played.
  • I’ve never been great at the game.
  • I’ve never had proper coaching in the sport.

All things that would almost insure I was not going to be under 100 that day. Before we teed off,

Keith made a suggestion. He looked at the hole and said, “You know, I think I’m going to hit my 5 iron twice for position instead of trying to reach it with my driver and putting myself in trouble. Besides, two great shots with a 5 iron is the same as a great driver shot and a chip in. You might want to try that as well.”

It totally made sense, but that meant that I couldn’t do it my way. And my way was to rip the driver in hopes that I don’t duff it short of the ladies tee (some of you know what happens then), or crank it into the river right next to us.

As someone who coaches a ton, I knew it was time to be coached! I decided to go with the advice and it worked. I kept with his advice and left my driver in the bag for a while. At one point, he made another suggestion that I only take a very slow 3/4 backswing and see what happens.

Not only did I crush the ball, but I picked up an extra 30 yards with that club, AND it was straight as an arrow! Step after step Keith coached me to have a phenomenal game compared to my usual frustrating one. It also prompted me to post some of the ways we hold ourselves back in business and in life.

5 Ways You Hold You Back

  • Keeping with the status quo – So many times we know we need help, but we’re not sure who to ask or where to look. Every time I step foot on a golf course I know I should take lessons from a coach. Instead, I utilize my time making mistakes, taking unnecessary detours, and taking considerably longer than I should to get mediocre results.
  • Confusing instincts with desire – I absolutely believe there is a paper-thin line between instinct and desire. If you’re anything like me, you have trouble from time to time knowing which one it is. My golf coach’s instinct for me to hit my 5 iron instead of my desire to hit my driver panned out. We need to know when to ask for help from someone who has the answers that we don’t have.
  • Thinking you don’t have the capacity – Often I see people who have convinced themselves they are currently at their capacity and don’t have room to grow. This is a ridiculous idea. What you don’t know is absolutely holding you back! Just one of Keith’s ideas would have been plenty to change my game for good. Praise God he didn’t stop there.
  • Not making the right choice – Again, as someone who coaches a lot, I have a lot of different coaches for the areas I need help with. I’ve known for years that when I want to be great at something, I need someone who already is great to coach me through it. But for some reason, I hadn’t with golf until the other day. Therefore, Keith is my new golf coach. With only a few insights he changed my game considerably for the better!
  • Stopping at better – While Keith coached me to be better in just one game, I don’t want to just be better. My goal is to be my best. The only way I can accomplish this is to put my newfound information into place, and then continue tapping into the wisdom of my coach for more new ways to grow.

The excitement I now have for golf is one that I want in every aspect of my life, especially my business. And it starts with knowing when to get help. Coaching-Banner If you are ready to take your business, leadership, or your life to the next level, then don’t be the thing holding you back! Click here and get started!

Question: How has coaching helped you?

Chris LoCurto

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May 27, 2014

How to Handle Rude Customers [Podcast]

Rude customers are a breed of their own. Today I’m answering a question from Vanessa about how to handle rude customers while backing your team members up.

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I just recently had a situation with one of my customers and a representative that was assisting the customer. The rep took the call and felt the customer was being rude and was upset and possibly yelling at the rep. As soon as I heard that, I told the rep to place the customer on hold and I would handle the call. The rep was able to transfer her to me and when I spoke with the customer she was okay – nothing I couldn’t handle and I was able to assist the customer. The rep expressed his frustration that he had never been talked to like that from a customer before. I told him that I needed to fix the issue in which I did. He felt as if I wasn’t backing him up because the customer was out of line.

Did I handle the situation correctly? What limits should I have on customers yelling at our representatives? I want them to know I get the frustration of the customer yelling at them but also our goal is to fix the issue. Any feedback would help.

Thanks for the question Vanessa. Obviously I don’t know what the customer said to your representative or if and why they were yelling but your first step should always be to get that information.

Here’s what you’ve got to understand about your team – they must know that you are there to protect them. I don’t mean to protect them in stupidity or being a bad representative or an entitled employee. If a customer is treating your representative rudely, you need to show them that you’re willing to stand in the gap and battle against bad junk to protect them. Show your team that you care more about them.

That being said, I want you to solve every customer problem you possibly can unless the customer is being a jerk. Yes, maybe they’re frustrated and understandably so if the company messed up but there’s a line. That line starts when they’re literally yelling. What happens when they cross that line? You give them a warning, “Here’s my extension, when you decide not to yell at me, call me back.” If they keep yelling, hang up.

My team will always know that they have that right. Even more, when a customer is using profanity they have full power to fire them. Yes. Fire the customer. It doesn’t matter how much money they’ve spent with the company. If a customer is cussing out one of my team members, they’re gone.

Now, if there wasn’t yelling or profanity, I’m going to have a discussion with the representative. It’s possible they need to have tougher skin in a customer service role or maybe they’re on the wrong seat on the bus. If they’re acting with entitlement, they’re probably in the wrong seat. If they’re not ready to have tough skin and handle customers in a customer service role, they probably don’t need to be there.

 Dillanos CoffeeWe tasted Chania Roast from Dillanos Coffee Roasters today. Get 15% off your coffee order by using the code “CLOTRIBE”

Be sure to click the voicemail app button on the right side of the page to leave your question for a future Q&A podcast! Please include your name, what you do and where you’re from and we’ll try to include your question in the show.

Question: How would you handle the situation?

Chris LoCurto

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May 20, 2014

The LifePlan Episode [Podcast]

Recently I asked who you would like to hear on the podcast and so many of you asked to hear from past LifePlan attendees, so today is the day! Stephen Scoggins and April Browning are joining me on the podcast to talk about their LifePlan experiences.

They unpack what it means to go through a LifePlan, and give you the ins and outs of this phenomenal 2-day process.

“LifePlan for me was putting things in proper perspective. Putting things in a perspective to take your past, your present, your future – blend them together, have a clear path…” – Stephen Scoggins

 

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

In this episode, Stephen and April will talk about:

  • What made them decide to go through LifePlan
  • The most powerful part of the process
  • Who LifePlan is for and who they’d recommend going through the process
  • How it’s impacted their relationships with family, friends and team members
  • Why Stephen is sending his team through LifePlan
  • How understanding personality styles factors into the LifePlan
  • The toughest, best and worst part of LifePlan
  • Life post LifePlan – weeks and months after the event

“If you have any questions within yourself, any doubts, if you’re not 100% certain on the direction your life is headed, I think LifePlan is for you.” – April Browning

If you’re interested in learning more about the process or to schedule a LifePlan, fill out the contact form and we will be in touch with you shortly!

Question: What else do you want to know about LifePlan?

Chris LoCurto

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May 19, 2014

4 Ways To Foster Creativity

Leadership requires creativity, and not just from the leader, but more importantly, from your team. If you’re going to grow your business, it’s vital to understand that when you are the only one being creative, you’re wasting what your team has to offer. Foster Creativity, ChrisLoCurto.com Quite often I work with leaders and entrepreneurs to answer this question:

“Why won’t my team be more creative?”

Unfortunately, more than not, the answer is simple. It’s not the team’s fault. Time and time again I see leaders stifle their team’s creativity. Why would they do that?

Most of them don’t have the slightest clue that they are.

It happens when you expect people to just be creative. I know it sounds silly, but think about it – most leaders assume anyone they hire has the ability to be creative.

It’s that very expectation that’s the problem. You can’t just will someone to use their creativity. Instead, you have to guide them according to their personality style. If you haven’t had your team discover their personality profiles, get it done TODAY! Click here for personality profiles.

While you need creativity in most aspects of your business, I’m going to use examples that focus mainly on task or project ideas.

Here are a few quick ways to foster creativity on your team by personality style:

High D personalities – High Ds process with lightning speed. Therefore, they feel like the first idea they have is the best one. They won’t spend a lot of time being creative because they would rather shoot from the hip. To get them to be creative, ask for three in-depth ways to handle a task or project at hand. Let them know it’s important for them to not just come up with a short answer, but one that if they explained it to five other people, those people would understand it completely.

High I Personalities –  High Is usually have no problem being creative. Their issue usually lies in focusing their creativity. They can come up with a dozen ideas, and half of them might not be about what you asked. Like the high D, let them know you would like to know how they would handle a specific task or project. Be sure to give them parameters and a set time limit, and ask them to “white board” their ideas first before presenting their top three ideas to you.

High S personalities –  High Ss focus their processing heavily on decisions will impact others. Also, they would rather you, the leader, be creative and they support you in the matter. To motivate them, start by asking them to come up with as many ideas as they can within a timeline. Let them know there is NO bad idea, and you just want them to come up with as many ideas as possible.

High C personalities –  High Cs need two things to be creative; time and a lot of details. Make sure you explain exactly what you want them to do and when you need it done. Then ask a series of questions like these. Does this make sense? Do you have any questions? What do you need to complete this? Once you’ve done this, give them time to go and process.

Again, these are just a few quick tips you can implement today, but to be successful with them, you must know your team’s personality styles. Most importantly, this will take practice, so start today!

The sooner you begin to implement this, the sooner your team will be more productive, creative, and they’ll understand you care about them being a part of decision-making.

Question: What tips do you have for fostering creativity?

Joel Fortner

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May 16, 2014

3 Stages To A Product Launch

Today’s post is by our marketing expert Joel Fortner.

Have you ever launched a new product or service and been disappointed with sales?

Product Launch, ChrisLoCurto.com

Oftentimes, businesses work feverishly to develop something new, or revamp something old, and never say a word about it until it’s ready for launch.

This is a big mistake and a key reason why sales fall flat. The good news is, this is easy to fix.

Here are the 3 stages to a product or service launch.

1. Build desire

Make people want what you’re selling before you sell it. Regularly communicate top features and benefits of the product or service and when they can expect to get it.

2. Announce it’s for sale

Some customers will gobble up your offering immediately, but most won’t so don’t quit there. Instead, convert people who are silently considering it by continuing to communicate what they need to know, as well as testimonials.

3. Limit the offer and close the deal

If you intend to only allow people to buy at certain times, this is a critical step. People need to know and will be moved to act if they know it’s a limited offer.

On the other hand, if you launch something that will be available indefinitely, consider offering a launch deal people can only get for a limited time and make sure it’s communicated well.

Examples of businesses doing it right

A couple of months ago a new grocery store, The Fresh Market, opened in the shopping center by our home.

Months before they opened the doors, they placed a big sign along the roadway that read, “The Fresh Market Coming Soon! January 2014.”

As opening day approached, they hung a banner on the store that read “Opening Day 1/29.”

How to launch a product, how to launch a business, how to sale a new product

The Fresh Market built anticipation before opening this new store, a key part of launching a new product, service or business.

They effectively built anticipation and local buzz that lead a big opening day. Every business can do this but the “how” will vary.

Take FoxyCart for instance.

FoxyCart (client) is an ecommerce company that will soon release their 2.0 product and they’re currently building anticipation with their target market.

They’re doing this by regularly communicating updates, 2.0 features, and more via their blog, email list and social media.

Don’t forget this tiny (okay, it’s huge) detail:

Since most businesses rely so heavily on online marketing, building a quality email list is HUGE. Don’t rely solely on social media and other websites you don’t own or control.

They’re important but you’re slave to their changes.

Product and service launches are busy times. I get it. You’re in the trenches creating and fine-tuning details and working your butt off.

But if no one knows your product or service exists, your effort was for nothing and you’ve helped no one.

Good marketing must be a priority. It’s not an expense. It’s an investment into your businesses’ success and customer’s happiness when you help solve their problems.

Question: How have your launches gone?