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Chris LoCurto

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August 24, 2015

Busting The Poverty Mindset

August 24, 2015 | By | 12 Comments">12 Comments

Flipping through my Facebook feed, I saw a video of somebody talking about how poor people are kept poor, are held down and forced to remain poor. This frustrated me because my story is one of growing up not having money.

I’ll share my personal story, what it takes to bust out of poverty, and help you see if this mindset is effecting your workplace. Plus my top 10 books to a wealth mindset.

As soon as I could swing an ax, I was chopping wood. We’d go out into the forest in Lake Tahoe. The forestry division would have certain trees that were dying marked. We’d go and drop those trees, buck them, and cut them into huge rounds. We would bring them home and split them by hand so that we could sell the firewood, and have firewood for ourselves.

At 14, I was working in a restaurant so that we could have money. Later on, I worked at North American Van Lines moving people. I was a cook, and at one point, I remember getting up at 2:00 in the morning to go work at UPS loading trucks, and then go to work at my full-time job. I would finish that, and then go to night classes so I could try and figure out how to make more money.

Folks, I did not come from wealth. I was on the ground floor of E*Trade. There was a time I was working 50 hours of overtime a week!! I was busting it, loving it, and getting a paycheck that reflected that. I’ve been busting it.

When I came on at Dave’s, Dave offered me an opportunity. If you are willing to come and bust it for me, I will share with you.

I’ve got to tell you, those early days, there wasn’t a whole lot of money. I took a decent pay cut to go and grab a hold of an opportunity. If I could make it happen, if I was willing to bust it like crazy, if I was willing to work my tail off, then I had an opportunity in front of me.

I can tell you, I worked every single day until about nine or 10:00 at night. I worked Saturdays. I worked Sunday afternoons. I worked like crazy. I had to actually get out there, and put some things in place.

I didn’t even know that there was a system to hold people down. Why? Because there’s not a system to hold people down. What I learned was if I would go ballistic, then I could make money.

In fact, if you go back and look over all of the jobs I just talked about, every bit of my life has been serving people and busting my tail so that I could get to a place where I didn’t have to worry about money. A place that I don’t have to ever think about a poor mindset. That’s not a place I ever want to be again.

We found so many businesses and leaders that have been struggling with this. I want to help you get to a place of leading your team members, maybe even helping yourself. Maybe this is you if you are a leader or struggling with this.

So let’s BUST this myth:

1. AS A LEADER, IT IS YOUR JOB TO MAKE YOUR TEAM SUCCESSFUL

Let them know that there is an opportunity for them to absolutely hustle and win with money. You have to show them, and be willing to pay someone who does. You’ve got to start there. What are you willing to give to them if they will go bust it? Bring money in, I’ll share it with you, period! That’s it.

2.  SHOW THEM HOW THEIR SUPPORT HELPS TO BRING IN MORE REVENUE

Are they just in an administrative role, or are they supporting an area that is creating more revenue? They are actually part of that process. How do you share with them? Obviously, pay them a great salary, but could you give them part of profit sharing? What do you do? You have think through and allow them to see that they have an opportunity as well.

Personality styles side note, understand that if they are a high C or a high S, usually, money is not their greatest motivator. Having consistent money is really important to them, and having you come along and tell them that they’re doing a great job is an important part of it as well.

There are a lot of people that still have C and D or S and I that might be in a role that you can show them, “Hey, here’s still greater opportunity, and also, I’m willing to pay you profit sharing.” For folks that aren’t money-motivated by commission, they will be very happy to see profits in their paycheck, I can promise you that!

3.  INVEST IN YOUR TEAM

My team is well aware that I am willing to spend money on them becoming better. I will pay for it. I will spend money on my team members to become better so that they can make even more money. I’m all about that.

4.  TEACH YOUR TEAM TO SERVE, SERVE, SERVE

Like I said, almost every single job that I have ever had in some way, shape, or form served people. It took care of people. It helped people. Serve people. Help them to get what they need, you will never worry about having enough, period.

As we talked with Rabbi Lapin, you have to become obsessively preoccupied with the needs of others. As you serve well, and do well, money comes your way. People want to pay to have their lives changed, to have their businesses changed. That’s common sense.  We don’t have to seek the money. Instead, we serve people. They take care of us in the process.

When you discover this key to wealth, when you discover this key of serving, working hard, busting it, hustling, and taking care of people, you tend to do it more.

You realize that it’s very difficult to feel entitled when you’re taking care of other people. When you are helping other people get their needs met, it’s really difficult for you to go, “I need my handout.”

There are champions out there who want it. They want the opportunity!

Do those things and you will have a team that’s focused on serving. You will have a team that’s focused on gaining wealth. You will have a team that is focused on growing your business.

It is all about changing your mindset, not only yours but that of your teams. If you can have a team that has this kind of mindset, there is nothing you can’t accomplish.

I have list of books that I have read and used in the past that have helped me to keep my mindset focused on growth, on growing me, on growing my business, on growing my wealth, on not having a poor mindset, not having an entitled mindset. Books that helped me to get to a place of constantly knowing what to do next, how to go forward, and how to focus on serving God’s kids. Click the link below to get the free download.

Did you enjoy the post? How have you kept from having a poverty mindset?

Click here to download the transcript.

Chris LoCurto

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August 18, 2015

Savannah Flynn on Social Media Marketing

August 18, 2015 | By | 4 Comments">4 Comments

 

Savannah Flynn on Social Media Marketing

Did  you know that Facebook has 1.5 billion people actively on it? There are already 30 million business pages on Facebook. Is yours one of them? Did you know that it has the most evenly distributed demographic?  Which means you’re going to find almost as many 50-year olds on Facebook as you are 20-year olds.

Social media is networking online!  So what if your business could get .1% of those people interested in what you are doing, you have increased your reach in your customer base by a thousand times!!

Today, on the show, we are talking all about social media. We walk through the importance of social media in your business, how to use it, and why you should be using it. PLUS, get Savannah’s SOCIAL MEDIA SWIPE FILE! It is a “power” tool FULL of proven tips and tricks that we use here in our business right at your fingertips!

Some Questions I Asked:

  • Why is an editorial calendar important?
  • What should be posted on a business platform?  
  • What is an avatar, and why do businesses need to know what their avatar is?
  • Can you explain vanity numbers?
  • How do you know what your demographic is?
  • What is a swipe file and how do you use it?

In This Episode, You Will Learn:

  • How to discover who your avatar is.
  • How to build loyalty through engagement on social media
  • What native posting is and how is applies to different social platforms
  • The importance of having a strategy for each platform
  • How to measure your engagement on each platform
  • Tools, Tips & tricks that we use
  • PLUS, so much more good stuff!!!

Links mentioned in this episode:

 Did you enjoy the podcast?

We barely scraped the surface of all the ways to market using social media. In what ways are you using social media? Comment below and share, it helps others to grow.

Click here to download the transcript.

Chris LoCurto

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August 11, 2015

Business Secrets from the Bible with Rabbi Daniel Lapin

August 11, 2015 | By | 9 Comments">9 Comments

 

5

Nearly every year 100 Jewish people are included in the Forbes 400 Wealthiest Americans.  By demographic proportion, there shouldn’t be more than 8 or 9.

How are they consistently wealthier than the rest of the population? That is exactly what we discuss on today’s episode!

For those of you that have been with me for a long time, you’ve heard the interviews that I’ve had with Rabbi. He’s just not only one of my favorite people to interview, but also a huge influence in my life.

And while there is SO much information that we discussed, I actually had to delete a bunch of questions to not make the show a week long!! There are 40 secrets in the book and we hit on some crazy powerful life changing information! 

Some Questions I Asked:

  • How does secret #1 give businesses such an incredible advantage?
  • What is the power of specialization and exchange? 
  • How much greater advantage do businesses have by becoming interdependent on people?
  • Why is it that we don’t treat the person that signs our paycheck the same way we treat the customers of the business?
  • Can you explain to us God’s offering to us?
  • Why is the community aspect so powerful in the Jewish community?

In This Episode, You Will Learn:

  • The strategies, tips, tools, and techniques derived from ancient Jewish wisdom
  • Why secret number #1 is a mantra in our office
  • How Bill Gates faired against Mother Teresa
  • The power of specialization and exchange
  • How connecting with other people is vital to your business
  • The potential dangers for subjectivity
  • How money is a certificate of good performance
  • Plus much more… 

Did you enjoy the podcast?

Rabbi Lapin is phenomenal. His book Business Secrets From The Bible is a powerful, powerful book. I loved his analogy of a rental car. What are your thoughts on this analogy?

Click here to download the transcript.

Chris LoCurto

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August 4, 2015

18 Habits of Mentally Strong People

August 4, 2015 | By | 4 Comments">4 Comments

18 habits of mentally strong people

Have you ever noticed that highly successful people have a distinct mindset? Do you wonder what they do to stay mentally strong?

I’ve unpacked 18 Habits of Mentally Strong People…this is the stuff that so many people avoid doing, or have no clue that they should be doing them.

We have created a FREE DOWNLOAD for you containing ALL 18 habits! (CLICK THE LINK BELOW TO RECEIVE)

Click Here to Download

DON’T just stop at the Download…There are so many nuggets of wisdom in this content that I unpack the full explanation of the 18 Habits here:

Chris LoCurto

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July 28, 2015

Stephen Scoggins on The Journey Principles

July 28, 2015 | By | 4 Comments">4 Comments

Stephen Scoggins The Journey Principles Book

Stephen Scoggins is joining us on the show today. Stephen is a successful entrepreneur, a speaker, and the author of the book The Journey Principles (10 Simple Principles for a Life Journey That Matters).

On the show he shares how he built a multi-million dollar business, and yet his spirit was broken. Money and success didn’t bring him happiness. Instead, he had to find out what was holding him back.

He talks about being minutes from the business going down the toilet, and then being led to having a discussion with yours truly. That conversation we had many years ago began his Journey which led him to today and his new book, which he uses to reach out to others in life changing ways!

Along this journey we’ve become great friends, and we both absostinkinlutely give God the glory that He chose that day for us to connect.

So let’s dive in to the Journey Principles!

Question: How have you ever been impacted by a “chance” meeting?

Chris LoCurto

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July 21, 2015

Breaking Bad Myths

breaking-bad-myths

In day-to-day life it’s easy to fall into the trap of believing a myth or a lie about yourself.

Broken belief systems can cripple you if you don’t watch out. On the show today I wanted to focus on 8 core myths that I see often during our LifePlan events.

Now these 8 lies are not the only myths there are! There’s a ton more we didn’t have time for.
But I wanted to dive into these 8 and unpack them for you so you can be on guard against these myths creeping into your life.

Here’s a preview of what we cover on the episode:

  • Is other peoples happiness more important than yours?
  • Why happiness isn’t the end game
  • Codependency and self sabotage
  • Can you truly earn someone’s love?
  • Why “building walls” is killing your relationships
  • Is all conflict bad?
  • Unless it’s easy…it’s wrong!
  • Do you really have to be right?
Chris LoCurto

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July 16, 2015

82% of Customers Leave Because of This

July 16, 2015 | By | 4 Comments">4 Comments

82-percent-of-customers

How well do you know your customers? Do you know what they want and need from you as a company? On today’s podcast, we are going to talk about how to better know and serve your customer base.

What we will cover:

  • How to gain perspective
  • Common mistakes that are made about your customers
  • How to gain great information from your customers
  • Why we want your opinion (Take 90 seconds and fill out the survey below)

Knowing your customers and their needs is vital for the direction and vision of a successful business. 82% of customers have stopped doing business with a company because of poor customer experience. (…and come to find out it’s actually 89% * based on a survey commissioned by RightNow and conducted by Harris Interactive.)

Don’t forget to take our survey!

 

Chris LoCurto

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July 14, 2015

7 Questions To Ask Before Launching A Business

July 14, 2015 | By | 4 Comments">4 Comments

7-questions-to-ask-before-landing-a-business

Are you thinking about launching a new start up?
Maybe you recently launched a new business and are still in the early phases.

Todays show will help you ask 7 fundamental questions of your new venture so you can set yourself up for success. (These questions even apply to new product lines.)

We’ve all heard the scary stat for small business failure. Quite a few never make it past year one.
In the early stages of your business it’s crucial for you to have answers to these 7 questions.

 

Question: Are you thinking about starting a business this year? 

Chris LoCurto

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July 9, 2015

7 Reasons Successful People Have Mentors

1

Successful people have mentors. Why?
Because mentors are one of the best ways to fast track your success and performance.

That’s the reason I have mentors in every area of my life.

If I can learn from the wisdom of someone who’s “been there”…I literally can shave years off the learning curve.

You’ve heard me talk about my racing coach and how he coached me to setting a track record.
I did mention I set a track record…right?
Well, it would have taken a lot longer to reach that goal had he not been coaching me.

Now you don’t have to have a mentor…
You can keep doing life without one but when you’re limited to just “your” knowledge, you are extremely limited with your options.

Successful people understand the value of input.Successful leaders understand that one persons experience is another persons revelation.

They understand that the best thing is not always the right thing.
And they don’t have to be the head of the class.

You see, NO ONE reaches success alone. And successful leaders know this.

Question: Who was your first mentor?

Chris LoCurto

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July 7, 2015

How To Define Your Core Values

core values

Today we’re talking about how to define your core values.
Now I’m sure for some of you you’re thinking of “corporate core values”.

Well… that’s not what we’re talking about today.

We’re talking about your personal core values, your personal culture.

Let me start off by defining what core values are.
These are the things that you value so much that you filter your life through them. These are things that are so important to you, that are such a high value to you, that you should be filtering your life through them.
You should be making decisions based off of them.
This seems like a no-brainer, but the problem is when we don’t understand what our core values really are and we end up filtering life through things  that are not healthy.

Here’s some of the benefits of listening to the show today:

  • Why you should have personal core values
  • How to have guard rails for your life
  • The difference between healthy and unhealthy values
  • How to have more directions and energy in your life
  • How your values are vital in making decisions every day
  • Your decision-making process
  • What your leadership has to do with values
  • Why God should be your number one value
  • How to come up with your core values
  • How to filter your life through your values

 

Question: What’s your top core value? Why?

Chris LoCurto

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June 30, 2015

Walking with God Through the Storm

June 30, 2015 | By | 6 Comments">6 Comments

michele_cushatt

In November of 2010, Michele Cushatt’s world was turned upside down.

She was 39 years old, had three boys, and on a Tuesday morning right before Thanksgiving her doctor told her she had a very rare kind of cancer.

She said, “The word cancer dropped into my life like a bomb…Everything changed after that point. The only thing I could think to do in that moment was run to my knees…and that’s where I found myself.”

Today’s interview with Michele is powerful. She is amazing!

Here’s a few of the things we cover on the show:

• How to deal with devastating news
• Learning to walk with God in tragedy
• What having faith really looks like
• Coming face to face with your beliefs
• Dealing with misguided expectations
• Discerning God’s presence
• What to do when a piece of your story doesn’t go according to plan
• How to cope with fear and uncertainty
• A healthy perspective on perfection
• The tragedy of poor work/life balance
• Loving the dark parts of your story
• How to plan life and business when plans fail
• Finding value in yourself
• Determining healthy motivation and drive

If you are going through a storm right now be encouraged. God has not abandoned you.

In fact he is more near to you now than ever before.

Here are some of my favorite quotes from Michele: 

“What we believe about God in those moments [when our story doesn’t go according to plan] ends up dictating what the future looks like.”

“I can choose to be very bitter and angry and be a victim…or I can choose to weave it into my story [and find the good.]”

“It’s so easy to get caught in the temporal, and miss out on the things that truly last and matter.”

“All of our attempts to be so polished all the time are actually minimizing our opportunities for connection with others.”

“We think it’s all about being polished and perfect but there’s no one out there that can really connect with someone who is perfect”

“…believe in what you have to say, that’s what being really successful looks like.”

“It’s not all about crossing off my to-do list, sometimes there’s a more worthy pursuit”

“I don’t have to work 70 hours a week to be worthy of my skin.”

“It’s only in the struggle that we develop perseverance and endurance.”

“we get caught up into thinking the world is dependent on us.”

“You can do everything right, and everything can change in a moment.”

“Is a 70 hour work week really the notch in your belt you want to leave behind? Is having 20,000 twitter followers really the legacy you want to leave?”

“We are so desperate to make an impression and to leave a mark on this world and yet the ways we’re going about it seem so contrary to what we say really matters.”

You can find out more about Michele by visiting her site: http://michelecushatt.com.

You’ll also want to read her book:  Undone: A Story of Making Peace With an Unexpected Life.
I read it and was incredible moved by Michele’s transparency and her perspective on life.

Chris LoCurto

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December 17, 2013

Creating High Quality Culture

December 17, 2013 | By | 9 Comments">9 Comments

Culture is kind of a big deal around here. I spend a great deal of time teaching entrepreneurs and guiding teams on how to create high quality culture in their organizations. It’s a major component of every business, and it has the power to destroy your company or make you successful.

INC Magazine invited me to do a talk on culture and those lessons have been available in chapters to blog subscribers. Today, I’m featuring three of the lessons in the podcast.

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

If you’d like my culture talk in it’s entirety, go to the Coaching page and sign up to access the free download.

Question: How Do You Create High Quality Culture?