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Chris LoCurto


January 29, 2013

David Morris Interview

January 29, 2013 | By | 79 Comments">79 Comments

In this week’s episode of the EntreLeadership Podcast I interview David J. Morris, CEO and founder of Dillanos Coffee Roasters.

Dillanos Coffee Bags

If you can’t see the graphic, click here.

Dillanos has a great mission statement –


Who wouldn’t want that environment for their business? Because they make such an incredible place to work for their team members, their team puts out some of the best coffee you’ll ever try. Trust me, I’ve become a regular! As well as many of the CLoBlogTribe.

So David and Dillanos are giving away a lot of free coffee!! As well as a 20% discount to any purchases made at

If you would like to receive a free bag of Dillanos coffee, you must first:

  1. Leave a comment below in the comment section.
  2. Fill out the contact form. Don’t put your mailing info in the comment.
  3. Tweet a link to this post. Click here to Tweet. If you don’t have Twitter, you can use Facebook.

I will pick the winners on February 4 based on your promotion and comments. If you are selected, I will notify you by email.

As for the incredible discount, go to and use the promo code CHRIS to receive 20% off!


  • Tim Thompson

    Just listened to the Interview of David Morris, very inspiring and great leadership. I thought it was neat the way he moves his desk around to different departments.

  • Gabe

    Great Podcast. Looking forward to the coffee.

  • Mike

    That was a great podcast. I can’t wait until I get a chance to be a leader like that.

  • Brian Hah

    Any chance we can get a copy of the 11 core values?

    • David J. Morris

      Hey Brian,
      We can send you a full copy of our core values with definitions if @reply me on twitter. @coffeemaverick


  • Brian Hah

    Excellent interview. Thanks Chris and David!

  • Ric Gonzalez

    Very interesting and enjoyable interview. Always love hearing stories of successful people who went from rags to riches.
    Would love to try the coffee. Thanks

  • Brian Granger

    My first ever comment on a blog. I liked the interview with David. Too bad everyplace isn’t as great to work, but can always keep trying to build that culture.

    Have really enjoyed listening the your interviews. They make my commute so much better.

    Thanks Chris for all that you do.

  • ryandreid

    Loved this podcast. Awesome stuff

  • ScottAlberts

    Thanks for your podcasts, always a who’s-who of my favorite authors and motivators. The serving and helping first strategy seems to be working; after 6 years in business, referrals and repeat business continue to gain momentum.

  • Joshua Rivers

    Great podcast and interview! It’s encouraging to hear about companies that have developed and maintain great cultures. I also love how Dave kind of stumbled upon the business that would launch such a great company!

  • Jason Braman

    Dillanos! Sounds like an exciting company, and an inspiring story of how the company is lead! Listening to your team members is one of the biggest takeaways I got from the Podcast, and having a fun environment certainly softens people up to offer honest feedback.

  • Paul

    Chris – loved this interview! Man, this guy is living and doing what he says. It was great motivation. I also loved the high challenge question – what are you doing to be a better communicator? Keep up the good work, thanks again!

  • Adam Cary

    Thanks for the podcast Chris! Very much appreciate the work that Becky does (and some of yours)!

  • Bill Huber

    The Dillanos mission statement is almost the same thing I told my son when he was going through a rough time in college. He was a ROTC student and was having trouble with some of his courses. He was thinking about dropping out or transferring primarily because he was not meeting his expectations and what he thought was his parent’s expectations for him. I told him I wanted him to have fun and make some good friends. If he really wanted to pursue the military as a career then some of his friends from college would likely be his friends through out his military career. Good grades would come when he lowered his stress level and had a little fun. So he changed his major and put the time and effort to make a few good friends. The Army must of recognized something they liked since they gave him more leadership responsibilities in his senior year. Not bad for a guy who almost dropped out of school and was on academic suspension for a semester. He is now in his final semester and looking forward to his career in the Army. The Army is probably pretty happy, too. Turning a new crop of young men and women into leaders every year is a tough job and they probably appreciate any help they can get along the way. As a parent this was not the plan we envisioned four years ago but as Hannibal Smith once said, “I love it when a plan comes together”.

  • intentionalive

    I love coffee and I love a good company I can support with pride. Thanks for another great interview/podcast and for a new coffee company to check out!

  • Timmery L Clark

    I enjoyed hearing David Morris on your interview–the way he makes fun a part of his company is so appealing! And speaking of fun, it sure looks like the commenters have been having a good share of fun, too! Nice!

  • Aren Daniels

    Chris, Great interview. I often wonder what it would be like to work in an environment where the culture is like that of Dillanos or at Financial Peace Plaza. I love my job as a physical therapist but the pressure of seeing a crazy number of patients then having the boss expect you to get paper work done at home is stressful. This doesn’t include dealing with the boss’ sarcasm. My wife and I were robbed on our anniversary (Dec 20) and I had to listen to him make jokes for a solid month about things getting stolen. But anyway, I love the podcast as it has taught me a lot since I started listening a couple of months ago. Still, my all time favorite is John Maxwell. I have listened to it about 10 times and I recently got his book. Thanks for all the information you and the team put out. So..about the coffee. I would love some. Currently I’m drinking Folgers. If that is not enough reason to be selected, Feb 4 is my birthday!

  • Gary Moshier

    Great interview! I love the mission statement! I would love to try the coffee.

  • Sarah

    Great interview – sounds like a great place to work.

  • ThatGuyKC

    Woohoo! Happy to see a leader from the Pacific Northwest featured on the podcast. Our church actually is a Dillanos customer and we serve their quality brew for free to folks every weekend!

    Congrats, David! Sounds like you have an amazing culture. Thank you for sharing.

  • Trey

    Awesome interview…loved the culture of Dillanos as David articulated some of the fun things they do.

  • FMFBlogger

    Great interview! I love coffee, and I’d thought about running a kiosk too. I decided I like drinking it more than making it 8 hours a day. :)

    My favorite part of the interview was when David talked about courting the client with carrots. I need to get more creative like that! The pallet of baby food was an stroke of genius. :)

    Thanks, Chris and David! Looking forward to the extended.


  • Cutigersfan

    South Carolina is a LONG way from Washington state. Us southern boys need to be taught what great NW coffee is all about.

    Heading over to YouTube to see more about Dillion’s culture. Being intentional about culture is a goal this year…

    • Aren Daniels

      Where you located in SC? I’m in Aiken. My wife and I are going through FPU and I can’t afford good coffee. I’m sippin’ Folgers…

  • c_perry72

    Drink coffee and help people? Those are two things I can get behind. Looking forward to listening to the podcast.

    • Chris LoCurto

      hahaha…me as well!

  • Joe Ferraro

    Gourmet coffee from a company that cares about working hard and having fun? Imagine that! Podcast+Coffee #bestthingsinlifearefree
    Keep up the good work guys.

  • Patrick Howe

    Good stuff as usual!!

  • Bob Vander Waal

    never had Dillanos coffee, but looking forward to trying some soon! Awesome fun interview. Looks like my next desk will have four wheels on it!

  • Steve Pate

    I would love to try some new coffee, you know Washington State claims to be the “best Coffee” state and I must admit this state has made me a coffee snob! So, I would love to be a product tester and sip on some of this coffee as I read my new book, “The Start Up of You!”

    and by the way I’m now addicted to this blog! Congrats Chris and the tribe for being my first!

    • Steve Pate

      wow this pod cast rocked my world yesterday. I could totally picture the culture he has develop at his business. And today I’ve been repeating to my self, “over communicate, over communicate.” and thanks for sharing Dave’s lesson too.

  • Evan

    Thanks for this sweet Giveaway! God Bless!

  • Tracey McCloud

    Love Dillano’s coffee and David Morris is a terrific guy! Met him on the street one day in Butte, MT. :)

  • Kyle Wisner Duque

    I never stop learning! I loved the exceptional service culture and the fun atmosphere. And, the prayer for team members! That’s the way to live your business life!

  • Dave Helmuth

    If everything is AMAZING! nothing is amazing. Can you dial back the HYPErbole a bit?

  • Jon Stolpe

    I’m looking forward to listening to this podcast later tonight. I like the simplicity of their missions statement.

  • Kenneth Golden

    I loved this interview. Makes me think long and hard about how I make my work environment regardless of if I’m the boss!

  • Brandon

    I really love the pace at which these entreleadership podcasts are posted. It gives me time to listen to them multiple times and really look for ways to take baby steps implementing them into my life before attacking the next one. Keep up the great interviews. Thanks Brandon

  • Jana Botkin

    Pick Lily! I don’t do FB or Twitter, only the CLo blog. Looking forward to listening to the interview tomorrow as today is my hair-on-fire-no-studio-time day. Phew – gotta run!

    p.s. Hey Chris, it would be fun to see a blog post about all the winners. . . or you could stretch it out and do one post per winner along with a mini-interview of how they benefited from you and your interviewee’s generosity.

    • Chris LoCurto

      I sure miss me some Jana Botkin!

      As for the interview, only if they’re all hopped up on coffee. :-)

      • Jana Botkin

        Aw, shucks, Chris. I’ve been here all along, waiting for you to return!

  • Carol Dublin

    Oh my goodness, I LOVE Dillano’s coffee after you introduced me Chris. That is the highlight of my weekend (I can’t afford it all the time so it’s a weekend treat – and sometimes Friday becomes part of the weekend). Love their culture. When I tweet that I’ve ordered or received a bag – they always respond. And I loved David Morris’s idea to tell the younger David to “do less things executed exceptionally.” Encapsulates the Dillano’s culture perfectly. Thanks for a GREAT podcast!

    • Chris LoCurto

      I hope more younger folks get that!

      • Lily Kreitinger

        Only brew Dillanos on weekends?

        • Carol Dublin

          Weekends or especially tough days! Kind of a reward.

  • Mark Sieverkropp

    Hmmmmm….for some weird reason that I’m not sure of, I’m not really motivated to enter this giveaway ;) haha. But, that being said, many people whose opinions I highly respect LOVE this coffee.. So in the spirit of giving, I will NOT enter this giveaway! (you’re welcome Lily, Matt, Joel and others!)
    I know, I’m a giver, what can I say?
    I am, however, excited to listen to this interview!

    • Chris LoCurto

      BAH!!!! Dang it religion!!!

      • Mark Sieverkropp

        I know it!! Gets ya every time! haha. But just look at what a giver I am because of it ;)

  • Tommy

    Loved this interview! Dillanos mission statement is brewed perfectly.

    • Chris LoCurto

      HAHAHA…well said Tommy!

  • Tessa

    Would love to try this coffee…sounds delicious!

    • Chris LoCurto

      you will love it

  • Lily Kreitinger

    Pick me! Pick me! Ever since David joined the blog commenting party, I’ve been a raving Dillanos fan. I’ve shared with people around me how amazing Dillanos is as a company and how much I love their coffee. Every once in a while, I’ll brew a pot of Dillanos to replace the bad… I mean… lesser quality ‘free’ coffee we get at work. People love it! I’m a happy customer too. I’ve received great service from them. Here’s an excerpt from an email I got from Scott H. when I tried to reset my password “I recognized your name in my inbox and wanted to help you out myself…” What?! He recognized my name! Of course I got my password reset and was able to purchase my coffee. I think we can all follow Dillanos mission “Help people, make friends, have fun”. Great podcast!!!!

    • Bob Winchester

      So, if I understand you correctly, you’re a fan? ;)

      • Lily Kreitinger

        What made you think that? ;-)

        • Chris LoCurto

          I’m so confused…so you’re not sure if you like them? :-)

          • Mark Sieverkropp

            ya, you better not give it to her…she may not appreciate it!

      • Mark Sieverkropp

        Lily’s pretty cryptic about her loyalties, it’s impressive you discerned that fact Bob! ;)

  • micah

    Hey Chris, Just saw your post on FB and would love free coffee anytime, but more importantly love the inspiration you and your podcast bring. Thank you for your part in changing how we all view “our job”.

    • Chris LoCurto

      wow! Thanks Micah!!!

  • Kevin Gilbert

    Great interview. I love the culture that embraces having fun and sense of humor. The story about the client and the variety of carrot-based products they used to win his business is a great example of the creativity needed to stand out in a crowded market. Good work Chris. Thanks for all you do.

    • Chris LoCurto

      Thank you Kevin! It’s a blessing to me.

  • mikemessina

    I love this interview. David sounds like a very down to earth guy with a good prospective on what makes a company great. I love his story about going the extra mile. I think his example is one to imitate.

    • Chris LoCurto

      He absolutely is. That’s what drew me to him and his leadership.

  • Jon Henry

    You should have recorded this particular podcast in front of a live studio audience and then gave away the coffee to a screaming crowd of awesomeness. That’s what Oprah did, and look how she turned out. Just saying. :)

    • Chris LoCurto

      HAHAHA….I could have been Oprah?!?!

      • Jon Henry

        Of course, you’ll need to play to your strengths. The Oprah Affect made any one of her book club books a best seller. Perhaps the LoCurto Affect could increase the wait time any dining establishment by 200%.

        • Lily Kreitinger

          I know for sure the LoCurto effect increases traffic to my blog by 200% ;0)

          • Mark Sieverkropp

            Haha, ya, I think it did that to my blog too :)

            • Lily Kreitinger

              The crazy thing was the Skropp effect. I had even MORE traffic when you did your guest post…

              • Chris LoCurto

                And then it broke the next day. :-( JK

                • Mark Sieverkropp

                  In the words of a friend… BAH!! well played! Matt would be proud!

              • Mark Sieverkropp

                I’m highly doubting that… haha. i dont know how a blogger with like 2 daily views could cause more traffic than the great CLo ;)

                • Lily Kreitinger

                  The Great LoCurto sounds like a cheesy magic show…

                  • Mark Sieverkropp

                    Yup, food disappears magically infront of him ;)

          • Carol Dublin

            Mine too – always!

  • Eric

    What a simple and great mission statement! Their coffee is built around the most important things in our lives, which is our relationships.

    • Chris LoCurto

      Amen brother. If you’re going to put out something that makes people happy, you might as well be yourself. :-)