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Chris LoCurto


June 15, 2011

Goals? In June? Crazy Talk!

If you’re anything like me, you have read a dozen books on goal setting and still don’t have a good process. Most people think goal setting is done in December by taking out a sheet of paper, writing down all of the things they want to accomplish, getting a big grin on their face because it’s big stuff, and then putting the list in a drawer somewhere. Long about November of the following year, they pull it out, dust it off, and say, “Huh. We accomplished 7 of the 21 items. Not bad.”

That, my friends, is not goal setting! Crumple that up and throw it away. It’s amazing how something that seems so simple can be so complicated. Well, it doesn’t have to be. For me, goal setting is as easy naming the goal and then putting together a list of things that must be done to accomplish that goal. Without the list, you will struggle to reach the goal. In EntreLeadership we teach that goals need to be five things:

They must:

  1. Be Specific
  2. Be measurable
  3. Be yours
  4. Have a time limit
  5. Be in writing

So, let’s break it down with an extremely simple example. Let’s say we are in your office and your goal is to take me to Ruth’s Chris to be eating dinner by 5:30 p.m.. (I like this example.) What would need to happen? First, we would need to get up, walk to the door, open the door, walk out to the already fueled-up car, open the door and get in, start it up and drive following the already printed-out directions to the restaurant, park the car, open the door and get out, walk to the door, open it and walk in, be seated and order from the waiter. Whew! Now everything is in the restaurant’s hands.

Now, were the goals specific? Absolutely. Were they measurable? Of course. If it takes 20 minutes to get to Ruth’s Chris, and at 5:10 p.m. we’re still in your office, there’s a problem. What if we get in the car and we don’t know where we’re going, or it doesn’t have enough gas to get us there? Our example includes each thing that must happen, so it makes the goal easier to attain. But what we tend to do in our busy lives is have an idea, call in our team, discuss and delegate it, but never set actual goals for it, and then wonder why it didn’t work out as we “planned.”

I know that is way super-simple, but imagine if you did that with your projects. What if you used this style of goal setting for your next product launch? What if you used it to get yourself in shape? No matter what the situation, spend some time on the front-end writing down actual  goals so you can be more successful on the back-end. When you do that, the only thing left out of the equation is the unexpected. When you don’t have the goals outlined, the unexpected becomes a crisis on top of all you need to accomplish. When you do have your goals in place, it’s just an inconvenience.

Questions: How well have you done with your goal setting? Will this help you to make your life easier? What other things would you like to see?

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  • Jillian in Nashville

    My company has us do “SMART” Goals – Specific, Measureable, Action based, Realistic, Timely. It works great when done right.
    I also put my personal goals out as a facebook “note”.. makes me feel more accountable to actually getting them done! And it’s fun to check them off in front of your friends – hey look! i did what I said I would do! :) it also looks like a big list at the beginning of the year, but right about now it’s a cool feeling to see so many checked off already. Time to add more!!!

  • ct roofing contractors

    good Stuff, I really need to Write a method or plan to reach my goals this year

  • VickiB

    Wow – I need this to pop up for me to review daily…

    • Chris LoCurto

      You get it!!! I try to get people to understand that all the time. :-)

  • Shannon Rodts

    Thanks for this! I like most have major goal setting issues! I try so hard but they end up in the drawer, I will give this one a try and see if I can’t get some goals done!
    Thanks again

    • Chris LoCurto

      Hahaha…fantastic! Let me know how it works out and if you have any questions.

  • Tamara Young Dillon

    I will now have goals for my goals.

    • Chris LoCurto


  • Louise Thaxton

    Chris – great blog! I love, love, love setting goals! For several years, I have created and implemented a business plan. But a few years ago, I realized the power of 52 days – I began to implement the “52 Day Plan” for myself and my team. The year is divided into 7 parts of 52 days – A light went on in my head when I realized that when Nehemiah built the wall in 52 days – he was FOCUSED! What had lain in ruins for decades was accomplished with FOCUS in 52 days.

    So, we set the goals we plan to accomplish – the action steps to get us there – the disciplines to plug into our daily routines – and reflect each week on how we are doing, checking off we are accomplishing.

    Thanks again – we need to be reminded that goals are not just for January 1!!!

    • Chris LoCurto

      Wow! Never thought of it that way. Good stuff!!

    • Charlie

      Louise, this is a really great idea “52 days plan”.
      I’m going to ingrain this!

      • Louise Thaxton

        Thanks, Charlie! Let me know how it goes!

  • Jana Botkin

    I love lists so much that sometimes I have to write something on it that wasn’t there so I can have the thrill of crossing it out!

    • Chris LoCurto

      I can’t tell you how much that makes me happy! There’s a feeling of accomplishment when you cross it off. That’s also why I like using my iPad now because I don’t have to use paper for all of my lists. :-)

  • Tom Brichacek

    Can you one up yourself tomorrow? How about setting goals as a company? Great post as usual! Thanks.

    • Chris LoCurto

      hahaha…actually, today was due to your question. I wanted to build a base to take it from there. It might not be tomorrow, but it will be soon. :-)

  • Kim Little

    Burger King works just as easily in examples. Now I’m hungry. Thanks. ;)

    • Chris LoCurto

      hahaha….well…ok. :-)