How To Attract The Talent You Need
Hiring is always one of the most daunting tasks for a leader. Obviously you have work that’s not getting done, or you’re stretching your current staff beyond acceptable long-term limits. You have to spend a ton of time going through resumes of people who don’t fit the position.
Someone will spend a lot of time making initial calls, calls on past employers, calls on references, etc. And that’s before you begin the process of sitting down with strangers, asking tons of questions, hearing….interesting answers, and hoping that you find a gem! Then, if you’ve made the same mistake as most leaders, you hire someone only to find out later that they weren’t right for the position. Thus starting the process all over again.
If that’s ever been you, you’re not alone. I don’t know of a single leader who doesn’t have some hiring war stories. It happens to us all. The key is to do everything you can to fix the process. Tim Sanders was doing our devotional one day and he said it’s okay to make mistakes, just don’t make the same one twice.
We have a pretty good track record of hiring people at Dave Ramsey‘s office due to the massively long hiring process we have. I’ve written a few posts on how to do it right, but I wanted to take this time to tell you about an important element of your job posting that should save you a decent amount of time. It should be obvious that you need to write your job description in such a way as to attract the talent that you need.
However, you should write your posting in such a way as to attract the personality style that you’re looking for. For example, we have a ton of families that take their vacation to come to Financial Peace Plaza. Some to celebrate getting debt free, some just to get an extra shot of enthusiasm in their arm. Either way, we wanted to do something special for those folks when they came in. Our thought? Taking our book store and expanding it to add a large coffee shop with cakes and cookies and someone incredible to run it.
Now, if I posted a job listing for the person to run that, and I didn’t explain what we were looking for in that person, we would have had a ton of resumes from hard charging driver personalities with a goal of expanding our coffee-house empire by adding five more stores within the first year. But that’s not what we were looking for.
Instead, we wanted to give coffee, cakes, and cookies away for free. Yes, free. If these folks were going to take their hard-earned vacation to come see us, we wanted to bless them in the process. Also, we wanted someone with the heart of a servant, the heart of a host/hostess, not someone who was interested in watching the bottom line. Therefore, we needed to post this listing in a way that asked for someone who had hospitality running through their veins.
Luckily, one person stood out immensely and that was Martha Thompson. If you’ve been to FPP, and interacted with Martha, you know she is the exact fit for what we needed. She bakes the most insanely good stuff, makes a great cup of coffee, but more than anything she treats people like kings and queens. She listens to their financial journeys and tells the stories of how we got to where we are. Again, something we most likely wouldn’t have received with a generic posting.
Question: How have you seen job posting fail?
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