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Lisa Earle McLeod Interview

January 15, 2013 | By | 584 Comments">584 Comments

In this week’s episode of the EntreLeadership PodcastI interview Lisa Earle McLeod, author of Selling With Noble Purpose.

If you can’t see the graphic, click here.

There are not a lot of sales books that I promote, but this is one of them! I truly believe that teaching sales tactics is a small portion of what you need to succeed. Which is why I love Lisa’s book.

On top of that, Lisa is giving away her Manager’s Video Book, a $99 value, for FREE!

If you would like to receive a free copy of Lisa’s Manager’s Video Book, you must first:

  1. Leave a comment below by answering the question.
  2. Fill out the contact form.
  3. Tweet a link to this post. Click here to Tweet. If you don’t have Twitter, you can use Facebook.

I will send you the link and password as soon as possible. :-)

Question: Why would you like Lisa’s Video Book?

  • Bev

    I would like and value the book to learn more about integrating servant sales and leadership into our culture and team. I truly believe in servant leadership. Thank you, Bev

  • Z

    Just listened to the podcast & I loved it. I learned so much & I know the book will have much more useful information I can put to use immediately. Thank you!!

  • Leon S.

    I am passionate about leadership and continuous improvement. I am on a path to becoming an Air Force Officer and I want to be the best I can be. My wife has written a memoir on eating disorders and has an amazing purpose and passion behind it. I am interested in the video book as an inspiration in developing tools and techniques for increasing win-rates in our endeavors. I especially believe that it will be beneficial for my wife in selling her passion and purpose in helping those with eating disorders.

  • Wes Good

    Because everyone’s in sales and I want to teach my team some basic sales skills

  • Brett Pfister

    I work at GoBigBanners.com. We will be relaunching our website with tons of new features this week, and we want to serve our customers to the best of our ability. We have transformed our business culture by Dave’s help, and we discuss your podcasts every week in Wednesday meetings.

  • Joel

    I am a small business owner and feel I am a top seller but I need to be able to teach others in our business how to sell with purpose.

  • soxfangary

    I just heard the podcast this afternoon and I want to know more! Thanks!

  • David

    I got talked into doing sales A few months ago And I’m loving it but I have lots to learn

  • http://www.facebook.com/profile.php?id=1240210030 Tim Hardesty

    I just listened to this podcast this weekend, and got really jazzed by the content. I am the Marketing Director for a company with over 80 sales reps and my company is guilty of many of the sales issues that Lisa Earle McLeod describes. I downloaded both podcasts and gave them on a CD already to two of the sales managers, because I thought what Lisa said was so golden. I would love to share these videos with the sales teams.

  • http://www.randomlyfocused.com/ Jay Owen

    Always trying to learn more to improve myself and our team. This sounds like a great resource.

  • Cale

    I am taking on sales manager responsibilities in a small business and would love to instill these principles into our company. Our goal is to help others and we need to keep that in focus.

  • Sean diedel

    I would like Lisas video book because as a future entepreneur I need to learn more about selling, but more specifically selling with a purpose and serving others. No other book ive found offers that.

  • http://www.facebook.com/profile.php?id=100001284332028 Marty Bunting

    My wife and I are Ca. State employees. We have a wine grape vineyard. Over the past three years we have established a wine inventory. In a few months we are opening up a tasting room. Our goal is to teach people how to enjoy wine as a part of there daily meals. Enhancing food quality and friendships. We are focusing on a sales staff now.

  • http://www.facebook.com/profile.php?id=649205742 Mike Green

    After serving as an officer in the Air Force for 12 years, I’m making a transition to lead in the civilian workforce on 16 Aug 2013. I’ve read every book suggested by Dave Ramsey an his team and I can’t get enough! This video book will be a great addition to my education as I continue to prepare for this transition.

  • Bobby Ogden

    I like online learning and I’m interested in materials that will help our small business. Thanks.

  • NM

    I am new to the sales role and after hearing this pod cast I want more! I believe my sales manager has the intent of what Lisa says, because I have heard him speak to service selling. I also hear a lot of numbers and when is it closed questions. This book may be the bridge I have needed. Thanks for all you guys do for us!

  • Greg G

    I have been in Sales now for 10 years. I have had Zero sales training but some leadership training in the past. After listening to Lisa’s podcast. I was so energized! I realized I was doing somethings right and other areas I can certainly improve upon. I want to not be just a top performer but the best performer. I want to be an inspiration for the rest of my peers and our company. This podcast made me want more! Thank you Chris, Team, and guests for all your Service! GG

  • Steve R

    I want to learn how to sell. I find it hard to make my self do it possibly because I haven’t developed my good reason for selling.

  • Rick

    I’m tired of trying to fit into the typical mold of salesman when logic suggests a more authentic natural approach.

  • Tony

    The information on company culture and especially purpose is right on…outstanding

  • http://twitter.com/BlattnerFitness Rachel Blattner

    i can appreciate Lisa’s enthusiasm and sincere message. As a student of life and small business owner, the idea of NSP is innovative, yet simple enough to apply. Keeping people in the forefront of my brain, gives more meaning to a rather ordinary work life; a life lived with purpose.

  • Hunt

    Def want the videos! Perfect podcast as I am in medical device sales!

  • http://twitter.com/landersk landersk

    Like Dan said, I too am a learner. I wear many hats in our company, and now I am putting on the marketing/sales hat for the first time.

  • Anthony Inzirillo

    I listened to this podcast for a second time today and learned even more than the first. I would love to hear more from Lisa. This has changed how I work each day.

  • http://twitter.com/unimatrix_1255 Nancy Chan

    I’m so excited to watch the videos. I’m new to sales at a small startup and I’m hoping the lessons I learn from Lisa will help me not only take our company to the next level on the sales front but also help train our growing sales force. Thanks!

  • http://www.cai.io/ C + A Images

    We strongly sense the veracity of Lisa’s study findings and her sales growth guidance. We would be pleased to study her material in more depth, and thank her and you for making this valuable content available!

  • KD

    Very inspirational message. I am a work for a pharma company and the nobel purpose permeates our work ethic

  • Bryan

    I enjoyed the knowledge shared in the podcast and would like to continue growing as a business owner and leader as I lead my fledgling startup.

  • http://www.facebook.com/jforcephenom Joseph Moore

    This is my favorite interview by far. I learned so much that I have started implementing today. I want to continue to grow my team.

  • Chris Snyder

    I have always been excellent with selling services to my customers with their needs in-mind first… so much so that I’ve given away the farm. I’m several years into my business, tons of customers, but poor financial management and I do not close quality sales. Recently went through FPU with my wife… lots of changes at home, and also in the business. In the process, I’ve swung clear to the other end of the scale, where now I’m all concerned about my numbers, quotas, and ME. I’ve been facing a lot of fear, lately, too. Listening to Lisa’s interview and extended interview both today got me thinking that I need some coaching to help bring me back to the middle, so that while I’m implementing much of Dave’s basics into my personal and business life, I don’t leave my gift of customer service behind in the process. And, get fear off the table. Absolutely loved listening to her today.

  • MrViking

    I would like Lisa’s book bc I just hired my first salesman and am 101% committed to making it a fantastic experience for him, our customers and the company.

  • Mow-N-Snow

    I need to learn more and have something my wife and I can work on together. Working toward that debt free scream. Getting closer

  • Pianoxcape

    I’m new as a professional “sales manager” and could really use some pointers to help the team become more effective! From listening to the podcast, sounds like Lisa could REALLY help me! Thanks!
    - Gary

  • TyAnn Osborn

    I LOVED Lisa’s interview! What an amazing way to quantify that intangible sales quality that makes a difference. I’ve already shared this with my husband and other salesmakers. Thanks Chris for the podcast and excellent thoughts on leadership!

  • MLEbarnes

    I am challenged as a sales manager on finding the balance between showing my team the revenue growth of our services and showing them how what we do truly makes a difference. It seems when my team sells they forget the purpose and when they think about the purpose they are challenged to sell. I want to learn how to not let me team get lost in the word “sell” and help them to see that the purpose alone can sell itself when delivered correctly.

  • Glen Sweitzer Jr

    I love to sell but would love to TEACH people to sell in my organization!

  • Jeff F

    Lisa’s interview was fantastic. I spent 20 years in the automotive industry and the industry sorely needs to take Lisa’s advice.

  • Barb

    I am a Customer Operations Manager. During my recent mid-year review and succession planning discussion with my manager, I was surprised for him to challenge me in a future postion as Sales Manager. After chewing on this new development for a few days, I’m getting more and more intrigued with the possibility. It’s been many years since I’ve held a sales position. I’d like to be strategic about this and would obviously need to brush up on the talents of the position. I truly enjoyed Lisa’s interview and felt that this offer was exactly the learning opportunity for me. Thanks for bringing such a great podcast to your listeners.

  • http://www.facebook.com/amauripramos Amauri Ramos

    Hey, this is great interview, congrats for that and thank you for the amazing change of perspective about sales approach.
    I would like a copy of Lisa videos.
    Thanks!

  • http://twitter.com/MugabiElvis Mugabi Elvis

    Awesome Interview! I would like a copy of Lisa’s videos

  • http://twitter.com/PMRCoach Dave Mitchell

    I am looking at hiring a new sales person. This will come in handy for training and starting off right!

  • Matt Griffith

    Love the noble purpose motivation. It made me rethink how I ask people to partner with me in ministry.

  • Axel Burgos

    Hi. I would like a copy of Lisa’s videos. ;)

  • Eric

    I really enjoyed the podcast. I’m an engineer, and we struggle with sales and marketing in general. I would love to have the video book to learn more, and see where we can implement these practices at our firm!

  • Aglight63

    I’m starting a Computer repair business and even though it will be primarily a service business, I see the significance and value of having a “noble sales purpose”

  • clabow

    Lisa’s interview was a revelation. For me it articulated many of the ideas I’ve had over the years about service to the customer being the best path to success rather than just driving numbers. I manage in a company that is very number oriented but I think I can use Lisa’s concepts to help filter some of that message while continuing to grow and my business.

  • http://www.facebook.com/marianne.meins Marianne McVeigh Meins

    I’m a few weeks behind others in EntreLeadership Podcast listening, but perhaps this was by design. The timing was perfect to hear Lisa Earle Mcleod’s message. She woke up my passion for purpose in doing business. I can’t wait to watch the Videos and to research her availability to speak to my business development team.

  • http://www.facebook.com/jeremydevens Jeremy Devens

    Becuase she is a great teacher and I would like to apply her wisdom to the work I do

  • Jon Gurney

    This interview was amazing. i learned so much and I can’t wait to view the Sales Manager Video Book. I am anxious to see what more I could be doing to motivate my team. Thanks.

  • http://twitter.com/ggmg1977 Glenn Giblett

    Loved this podcast! Would love to learn more of Lisa’s insights in to transforming our business from a commodity driven sales environment to a solutions/service driven environment.

  • Ken

    To motivate my sales team

  • http://www.ednace.com/ Ed Nace

    In process of starting a business. This podcast was one of the best yet. We have a “noble purpose”, and I’d love to learn more from Lisa. Thank you!

  • Scott

    Awesome Interview, refreshing view on sales! I already purchased the book and can’t wait to read it.

  • Steve Hopkins

    Sales is NOT manipulation! In the Marine Corp everyone is a rifleman first. I want my team to know and understand that sales is a noble profession and we sell more than cutting the grass.

  • Harold Haynes

    I am struggling with getting our sales manager to see things in a different perspective. The information in the podcast was AWESOME! I belive the vbook would help me to relay my message to my manager as well as become a much better servant to my customers.

  • http://www.facebook.com/atbechtel Aaron Bechtel

    Best podcast yet! Very unique perspective that everyone in sales should hear. I would love to see the videos and apply these principles within my small business.

  • http://www.facebook.com/atbechtel Aaron Bechtel

    Best podcast yet! Very unique perspective that everyone is sales should hear.

  • http://www.facebook.com/justin.walsh.319 Justin Walsh

    I am a manager at a Fortune 500 Company that can really use the insights and professional outlook that Lisa has deemed worthy for our Salesforce.

  • http://twitter.com/complexsalesguy Dave Hopkins

    Awesome podcast. Thanks Lisa and Chris!

  • http://twitter.com/brnathanh George

    The interview was amazing. I run a small business and found the idea to be instantly applicable. I would love to see the videos. Thanks,
    George B.

  • http://twitter.com/dstuck1220 David Stuckey

    We are all in sales on some level and I really enjoyed the interview. The approach she shared about the pharmaceutical rep was refreshing and really got me thinking how to apply that to teaching the sales reps that I manage.

  • http://twitter.com/lukeh182 Luke Hunnaman

    I recently had a team member quit. I’m sure I did not properly equip him to sell. I want to educate myself so that I can better teach people to sell and I feel these principles will really help me to do that.

  • Chandler

    Started listening to the podcast this week and I’m hooked. This is my favorite and can’t wait to share with my sales team

  • DJ

    I have a web/software business that I truly want to take to the next level in serving more businesses with IT

  • MaRX-7

    I’m preparing to open my own business and am always trying to learn more about the ways to be a better leader.

  • RoryPeebles

    I would like to have Lisa’s Video Book because of how just her one interview with Chris has already provided me with a fresh perspective on “selling”. I’m excited to see more and how that will impact my effectiveness out in the field.

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  • http://twitter.com/KeithBrownPT KeithBrownPT

    I would love to learn more about sales. Being in health care, I have always hated the thought of “selling” my patients on anything but Lisa has helped me understand how important it is to sell them on buying in if they really want to take control of their health long term.

  • Melea

    I would love the book to take my selling approach to the next level.

  • jeremy sargent

    I am a beginner. I am in the infant stages of growing my business and I would really love to have a better grasp on grappling with sales and management. Keep the great podcasts coming!

  • Kim R.

    Chris, your podcast with Lisa was amazing. I would like a copy of her video book because as a small business owner and single mom I have no interest in reinventing the wheel on having success to increasing sales. I want to learn from someone who has already achieved the success I desire.

  • Jennifer R

    Question: Why would you like Lisa’s Video Book?

    I love the EntreLeadership podcasts! I am a multi-business owner, and love to expand on my knowledge of sales, and create a better, more efficient way to lead my team as well as close sales!

  • Michelle Nichol

    We went to the EntreLeadership Master Series in Orlando in October and have implemented a lot of new great changes. We also read a collection of books and this book would be a great addition to our teams readings.

  • http://www.facebook.com/kari.rolfe Kari Rolfe

    I represent a company that has an all natural product that can transform the lives of people who suffer from chronic diseases. But more importantly, it can dramatically improve the income of the persons who share it with others. It’s a way for average people to escape the current downward slide in the economy without a lot of personal financial risk. I want to learn how to effectively share the message.

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