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Business Coaching

Chris LoCurto


January 23, 2014

Business In Crisis [Video]

January 23, 2014 | By | 5 Comments">5 Comments

What do you do when your business is in crisis? If you’re ready to shut the doors and searching for one final jolt of strategy, what’s the game plan? If this is you, stop. Take a deep breath and watch this video.

You don’t need more products to save you. You don’t need a new service to save you. You don’t need to expand your offerings and meet every niche in the market. Just stop. When you freak you freeze. You become frazzled and can’t think through the things that have made you or saved you in the past.

Take a look at the things you’ve done that are profitable. Focus your attention on doing what actually works. What’s gotten you to this point? Sometimes we get an entrepreneurial hubris that we can do 20 different things based off the one thing we did well. Next thing you know, the thing that actually made money isn’t the priority. Focus on what’s working and make that the priority.

If you’re starting a business and you’re in crisis mode, ask the question, “Does anybody even know your company exists?” You can’t just open up a business, hang a sign outside and expect that people will come. If no one knows you exist, get out there and let them know! Use guerilla marketing or social media. Do something!

If you’re a business in crisis, you need serious coaching and you need it immediately. Go to the coaching page to learn about the 1-on-1 Business Coaching options I offer right now.

Question: Have you been a business in crisis? If so, how did you make it through?

Chris LoCurto


September 2, 2013

Four Questions Every Leader Must Ask Themselves

September 2, 2013 | By | 16 Comments">16 Comments

Leadership usually focuses on bottom-line, team morale, vision, and mission. But there are a few things you have to ask yourself to gain perspective on where you are as an organization.

Chris LoCurto, Leadership, Business, Strategic Planning, LifePlan, #CLoTribe

At our strategic planning events, we spend tons of time gaining perspective on the business. Every company I work with, in the beginning, says they understand exactly where they are, how they got there, and the areas they need to focus on the most.

And every company leaves absolutely blown away they did not have a good perspective on where they are or what the main issues and opportunities are.

More importantly, they leave with an incredible understanding of how they make decisions, where they’re going, and the absolute most important things that they need to focus on right now! In fact, they leave with a plan on exactly how they’re going to do it and how they will execute it.

So what are some of the things I make them focus on? First, I get perspective on what’s going on inside of the company by asking four simple questions:

  1. What’s right?
  2. What’s wrong?
  3. What’s confused?
  4. What’s missing?

I ask every company to answer these questions before the event. The funny thing is, the initial answers are not even close to what we discover during the event. It’s difficult while you’re so focused on what you’re doing to realize what’s right, missing, and confused in your business.

As leaders, however, we usually don’t have a problem knowing what’s wrong. That column always seems to be filled up pretty well. That’s partly why I always start by asking what’s right.

This should be one of the easiest things for an organization to do, but it’s very difficult for a company to visualize what is right inside the business. They usually get about six things listed and then stop.

It’s one of the first questions I ask because it shows the leadership that we have a lot of work to do. And that’s just the very beginning of three days of discovery!

So, here’s what we’re going to do. I’m offering one company the opportunity for me to coach them on this process. Yes, I’m going to give an hour of coaching away for free! All you have to do is fill out this form and we will pick the winner by September 6, 2013.

Question: What’s the most difficult of the Four Helpfuls for you to fill out?

Chris LoCurto


July 15, 2013

The Poimen Group Announcement

It’s been almost six months since I started my business. After 12 amazing years with Dave Ramsey, countless hours leading, teaching and coaching leaders and entrepreneurs, I felt God calling me to leave. It was the most difficult decision I’ve ever made but over the past few months, I’ve built my own business to do what I love – coach business and entrepreneurs and develop leaders.

Chris LoCurto, Leadership, Business, Strategic Planning

Along the way, I talked to someone very special about naming my business. She gave me the word “Poimen.”  Which, if I’m being serious, sounded lame. But then she sent me the definition.

Poimen (pronounced poy-mane’) is the Greek word in the Bible for:

A herdsman, especially a shepherd. The tasks of a Near Eastern shepherd were – to watch for enemies trying to attack the sheep – to defend the sheep from attackers – to heal the wounded and sick sheep – to find and save lost or trapped sheep – to love them, sharing their lives, and so earning their trust.

It was so powerful and a word that many have since told me is me. I sat on it awhile, and even asked some of the #CLoTribe if they had any ideas. And as God does it, a couple of people said that I remind them of the word “Poimen.” Yes Virginia, God really does care about the little things.

I shared it with the folks helping me build the business and they were all excited. Therefore, let me introduce you to the company name –

The Poimen Group

My heart is to grow leaders, entrepreneurs, team members and businesses to be better than they have ever been. I want to change the popular opinion that leadership is about the leader. Instead, real leadership is about serving others.

If you’ve been with me awhile you know one of my sayings:

As a leader, it’s your job to make your team successful, not the other way around.

And with that, I want to introduce some of the incredible people who have come onboard to help me get this thing going. First off, I need to recognize two guys who really helped me get started and headed in the right direction and continue to help push this machine along:

Chris LoCurto, Leadership, Business, Strategic Planning

Lance Osborne worked with me for many years and was the Director of our Simulcast Department. On top of having been a great leader for me, he’s also been an incredible friend. While he has a full-time job, and an amazing family, he’s found the time to help me get The Poimen Group off of the ground. Even going so far as to travel across the country to produce a video shoot that I’ll be featuring on the blog soon.

KeithKeith Cook has been a friend for almost 20 years. Keith, who also has a full-time job, and a family almost as big as Lance’s, has found personal time to come along side me to help get my online presence moving in the right direction (which is pretty much like speaking Chinese to me.) He’s been instrumental in getting the pieces together needed to make the change.


Melissa Czech worked with me in my marketing department and was known as my “commander”. Not only is she very talented at marketing, but she also knows how to get things done! She has come on board to focus on marketing, content, social media, and pretty much everything else to make this business all it can be. Melissa is helping me to give direction to The Poimen Group.


Brian Alex has been a personal friend for many years and he just happens to be the father of my beautiful god-daughters. Even though he is days away from moving his family to Sicily to be missionaries, he has been helping me to get administrative systems in place, and will continue to help from across the seas.

Chris LoCurto, Leadership, Business, Strategic PlanningJoel Fortner is not only a friend, father to my godson, and contributor to, he’s also married to one of my favorite people on the planet, my former personal assistant, Marybeth. Not only did he steal her away from me (I’m still bitter), but he’s also come on board to help with the sales side of the business. I’m excited to have his years of expertise.


Brock Fuller is a young entrepreneur at heart with a passion for business. We have named him “Brock the Intern.” He’s come on board to learn about building businesses and helping leaders and entrepreneurs succeed. Along with having the entrepreneurial fire, Brock brings a TON of great ideas and talent to the table.

The final team member is you, the #CLoTribe. You have been instrumental in me focusing on the talents that God has given me to help His children succeed. If it wasn’t for you, there wouldn’t be a You make it an absolute joy to do what I do.

I can guarantee that the people who’ve been through the StratOp & LifePlan events we’ve been doing, are grateful you exist as well. They are enjoying incredible business AND personal change!

Well, there you have it folks. I wish I had the space to write everything I would like to about these amazing people. If you made it this far in the post, I’m honored!

Now, I want to hear from YOU! What do you think of the new name, team, and all that’s going on at