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Chris LoCurto

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August 19, 2014

Parents, Kids, Conflict…OH MY [Podcast]

August 19, 2014 | By | 3 Comments">3 Comments

We are talking about conflict in the family on todays show. More specifically – How do I get my children to get along?

We naturally think ” my kids should just get along.” But we have to remember that with kids it’s no different than the people you work with.

The reason why kids (or anybody else) are in conflict is because they don’t understand each other.

Translating that into business and for your team, when we have two people that are in conflict, almost every time it comes down to the simplicity of not understanding each others personality styles.

So first off, you have to know what personality style your kids are. You do know what your kids personality styles are…don’t you?

Next you have to explain to the kids what the other siblings personality styles are. Explain to them what matters most to each sibling, why that’s important to them, where they struggle, etc.

When you do that you change the communication inside the family.

We tasted the Gedeo Blend from the DCR line from Dillanos Coffee Roasters today. Get 15% off your coffee order by using the code “CLOTRIBE”Dilanos Coffee - DCR Blend

Question: So…pop quiz – What personality styles do you have in your family?

 

 

Chris LoCurto

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August 18, 2014

5 Ways To A Closer Relationship With God

August 18, 2014 | By | 14 Comments">14 Comments

Finding your purpose in life is one of the greatest things you will ever experience. In LifePlan, it’s one of the highlights for every attendee; that and putting together what is most likely their first vision for their life.

But there’s a major key to discover the purpose that God has for you and that is…God. Yep, it’s a crazy thing, but the big guy upstairs has known what He’s wanted for you for a really long time.

5 Ways to a closer relationship with god

In the last episode of The Chris LoCurto Show – “Seeking God First”, we talked about our team devotional where we discussed Matthew 6:33: “But seek first the kingdom of God and his righteousness, and all these things will be added to you.”

That’s when I shared how important it is to seek God, and I asked how many of you were “All in”, and a ton of you responded! So I thought I would take this opportunity to challenge you by giving you some practical steps to seeking God.

I don’t know if you’ve ever realized this, but every week you have 168 hours to use. If you work 40 hours a week, and spent 68 hours sleeping and eating, that would give you a total of 60 hours left to live the rest of your life.

Studies show that the average person spends 34 hours watching TV. If you add any family time and personal activity in there, how much does that leave for God?

Considering He’s your Father, and He loves you and knows you better than anyone, AND He actually has a plan and a future for you that’s better than anything you have on the table, don’t you think you should be spending more time with Him?

Start your morning off strong – As best as I can tell, Jesus spent every morning talking with God before He did anything else. If that was best for Him, shouldn’t it be for us? Every morning Jesus received blessing, and guidance, and love, and self-worth from God. Make sure you are as well!

Become a student – Every person needs a mentor or two. What greater area of your life to give focus to? Find someone who has a great relationship with God and ask for them to teach you how to do the same. Notice that I didn’t say find someone who attends church a lot, or does a lot of religious stuff, or talks Christianese well. Doing “church” or “religion” doesn’t mean you have a great relationship with your Father in Heaven. Believe me, I see a ton of people who are confused with that concept. Your relationship with God directly is paramount! Now, with that said, understand that I absolutely believe you should not forsake the gathering of the saints. Just don’t turn the gathering into a false belief of daily relations with God.

Set healthy boundaries – In 7 Signs You Self-Sabotage I shared that when you don’t have healthy boundaries, you allow people to manipulate you, take advantage of you, and abuse you. The very lack of healthy boundaries also keeps you from an intimate relationship with God. How? It’s actually quite simple – people without boundaries aren’t getting their strength, self-esteem, self-worth, confidence, etc. from God. Start by reading the book Boundaries! This is a great first step in taking care of YOU.

Worship Him like never before– I shared that the Jewish people believe, as well as I, that worshiping God is what you do during the week with his Children through your mode of work. In other words, if I do a great job during the week taking care of my clients and my followers, then I’m worshiping God. That in itself should absolutely change the way you look at your work. Focus everyday on what you can do to take care of God’s children, and I truly believe He will delight in it.

Keep the relationship open – Prayer is not something you just do in the morning, or when you eat, it should be continuous. As 1 Thes 5:17 says, “Pray without ceasing”. Saying Amen doesn’t mean that your communication with God is now done until the next meal. You grow your relationships with people by open communication, you should focus that even more when growing your relationship with God. Talk to him in all things.

If you will put these few things in place regularly in your life, I promise you will notice a phenomenal difference with your life!

Question: What ways are you inviting God in daily?

Chris LoCurto

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July 28, 2014

5 Ways To Work As Unto The Lord

For years I worked in the logistics industry. It wasn’t something I loved, but I was really good at. On top of that, the nature of the logistics biz kind of drove me nuts. It wasn’t uncommon for me to wake up at 2am, work for a bit to solve an emergency, go back to bed, then head into work to solve other emergencies.

I knew this wasn’t where I wanted to spend the rest of my career. But every time I tried to get out, I felt like God was closing the door. He didn’t want me to leave. I wasn’t being freed up to go on to something else.

Work as unto the Lord

After about a year and a half with a certain company I had a shocking conversation with one of my team members. She was struggling a lot with God. She made it pretty obvious to everyone. In fact she would always say she didn’t believe in God.
One day I asked her why she didn’t believe. She told me a story about her son-in-law and how he had killed her grandson years ago. She went on to say with tears in her eyes, “…there’s no way there could be a god who would allow for something like that to happen”.

We continued talking one-on-one for about two hours and her tears soon turned to joy as she rededicated her life to the Lord. Why did she do that? What happened during that two hour conversation?
Well, she had come to an understanding that while all things may not make sense to us, God still has a plan, and He wants us to put our faith in that plan. Ok, there was a lot more to it than that.

You have to know that God has a reason and a purpose for everything in your life.

Shortly after that conversation the craziest thing happen, I headed back to my office and heard my phone ringing. It was a team member who used to work for me who told me there was a company that wanted to hire me. He asked me if I had a resume I could send over. So I did, and guess what…I was hired in just a few days.
Random coincidence I’m sure!  : )
Not hardly! I wholeheartedly believe God kept me at the previous organization so one day I would have that conversation. Now obviously there were other things that happened while I worked there, both good and bad, but I know that God kept me there for that specific reason.

God loves his children so much that he’s perfectly fine with keeping me in an industry I disliked so that I would have a conversation that guided one of His kids back to Him. Having that perspective kind of makes you feel silly when you catch yourself complaining. And the moment after I talked with her, He moved me on.

So here’s five ways to make sure you are doing your work as unto the Lord.

1. Understand that this is God’s story…not ours.
If you are caught up thinking that this is your story, you couldn’t be further from the truth. This is God’s story, and He’s allowed us to be a part of it. If He wants to use you in a situation so He may change one of His children’s lives, He may do just that.
Doesn’t mean you can’t fight Him on it.
Doesn’t mean you can’t run away.
But if you’re not feeling freed up from a job, there must be a greater reason why God has you there in the first place.

Ask God to bring to fruition whatever it is He is wanting to do with you.

2. God has a plan for you…regardless of your environment.
It’s difficult to work with people who don’t have a lot of integrity. It’s difficult to work with people who create a bad work atmosphere. Maybe there’s gossip or backstabbing. You have to understand that no matter what else is going on in other’s lives, God still has a plan for you.
Here’s Jeremiah 29:11in the Message:

I know what I’m doing. I have it all planned out—plans to take care of you, not abandon you, plans to give you the future you hope for.”

So if that’s true, and you are in a work environment that is not ideal, it doesn’t mean that you stop working hard for God. Just because other people are that way doesn’t mean you mess yourself up in the process and stop doing a great job.

3. Don’t bring yourself down to the level of others.
When the folks around you are not working their hardest, it can wear you down. If your work ethic slips to the level of those around you, guess what? You make yourself considerably less marketable. I want you to focus on being marketable. That means making yourself even more valuable as if you are going to another company. Ask the question, “How can I make myself even greater in situations where most people don’t care?”.
If you focus on making yourself more marketable to other businesses, when the time is right, not only will God move you on, but you might even get a better position at your current organization.

4. Focus on how you can bless others around you.
How can you be a witness to those around you? If people are struggling or not giving their all, if they are gossiping or backstabbing, you should still be a light. You should still be a witness to them. Not only a witness to a better work ethic, but also for Christ. They should be able to see you live in Christ even if you don’t say it with your mouth.

St. Francis of Assissi said, “Preach the gospel at all times, when necessary, use words.

5. Talk to God.
No matter where you are or what you’re doing, prayer is literally a game changer. Prayer is not about how fancy you can be with your words. If you are using nine dollar words with God…He’s not impressed.  In fact, He wants you to talk to Him as children do. You are His child, and prayer should never stop.

Pray without ceasing. That means you are talking to God all day long. The same way you talk to anyone else around you. So when you’re in a job or industry you don’t like, talk to God and let Him know how you feel. He cares. Ask Him what He wants from you. Ask Him what you’re suppose to do. Ask Him how to be better at what you’re doing. Ask Him for direction, guidance, and even ask Him to bless you. There’s no harm in any of that.

But remember, don’t stop talking to Him just because you’re not happy with where you’re working. The more time you spend with Him, the greater chance He is going to let you in on the incredible plan He has you in.

How have you seen God at work in your life, and the lives of others?

Chris LoCurto

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November 18, 2013

Why Strategic Planning Matters

November 18, 2013 | By | 2 Comments">2 Comments

What if you had a way of knowing what your greatest opportunities were as well as the most important things your organization should be focusing on right now?

Most entrepreneurs start their business by discovering a way to make a widget or provide a service and sell it. They’ll spend countless hours and years struggling to figure out a way to grow exponentially, create reoccurring income, and find a life in the process.

While many business owners have continued growth, what they don’t see is the incredible number of opportunities being missed on a daily basis. On top of that, they continue to hire people in positions that they perceive to be necessary. All along not knowing if some, or most of the positions are needed.

Are there other areas they should be focusing their time and money on? Are there areas of the company that shouldn’t exist? What are the opportunities that are being missed, and what’s the best way to capitalize on them?

When I started my business, I knew everything I did would be centered around helping people find purpose in their lives, growing leaders to greatness, and impacting businesses on levels bigger than they ever experienced.

I added some processes to what I’ve been teaching businesses and leaders on for over a decade, and developed our Strategic Planning Event.

The event has been so powerful to so many businesses, that I asked just a few of them to share their stories about the event.

“You can’t run your business at the level it has the potential to be unless you have this information.” – Brian Staley, ITG

If you’re ready to take your business to the next level, click here and get more information. Don’t wait for growth, make it happen today!

Question: What have you done to grow strategically in your business?

Chris LoCurto

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September 10, 2013

The Podcast Is Back!

September 10, 2013 | By | 61 Comments">61 Comments

Everyday I receive messages from the #CLoTribe asking when we will relaunch the podcast. Well, today is the day! To celebrate, this weeks topic is on celebrating progress.

Chris LoCurto, Leadership, Business, Strategic Planning, LifePlan, #CLoTribe

The podcast will take on a couple different formats from week-to-week. The first is a three to five minute version called Coffee with Chris and it’s brought to you by Dillanos Coffee Roasters.

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

This format will always be a quick leadership, business or life lesson. On top of the lesson, Dillanos is offering a 15% discount on their amazing coffee to listeners! Go to Dillanos.com and enter CLOTRIBE in all caps to receive the discount on any coffee you purchase!

Be sure to subscribe to the podcast so you’ll receive it every week. You won’t want to miss next weeks episode. I’ll be answering the #1 question that everyone keeps asking… If you can think of that, you know how great the episode will be.

Please leave a comment on what you think of the podcast, as well as what you want to hear and who you want to hear from in future podcasts!

Question: What do you think of the podcast, and what and who do you want to hear from in the future?

Chris LoCurto

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August 7, 2013

“To Be Successful in Business…”

August 7, 2013 | By | 20 Comments">20 Comments

Last week, I started a weekly Q&A video series where I’ll be answering your biggest questions on business, leadership, and life each Thursday. Today’s question came out of a conversation I had with Rory Vaden, author of Take the Stairs: 7 Steps to Achieving True Success. He asked me to finish this statement,

“To be successful in business…”

I responded with, “You have to understand that your business is what you do, not who you are.” This lesson comes up time and time again during my Business Coaching sessions and Strategic Planning events, and I wanted to share it with you. Watch the complete answer here, and check out CLo.TV to see last week’s Q&A series video:

http://www.youtube.com/watch?=vTgbJ5LoUgk0

 Be sure to pick up a copy of Rory’s book and leave your feedback in the comments section of this page. As always, thanks for reading, commenting and sharing!

To see the music video that was in the clip, click here.

Question: How do you find balance between work & life?

“Discipline creates freedom.” – Rory Vaden

 
 
Chris LoCurto

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April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?

Chris LoCurto

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April 16, 2013

Simple And Easy Tips For Entrepreneurs

April 16, 2013 | By | 9 Comments">9 Comments

I just finished being interviewed on The Iron Jen Show: Simple and Easy Tips for Entrepreneurs.

Chris LoCurto, Leadership, Business, Strategic Planning

It was a LOT of info on what you need to do to be successful in business.

Be sure to click the link to listen, and then leave a comment about it below.

Chris LoCurto

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April 12, 2013

ObamaCare: How Is It Affecting You?

April 12, 2013 | By | 37 Comments">37 Comments

ObamaCare has taken a pretty heavy toll on small business. Every week I am having conversations with entrepreneurs who are telling me ObamaCare is causing them to lay off team members due to the increase in rates it has created.

Chris LoCurto, Leadership, Business, Strategic Planning, ObamaCare

As well as companies aren’t hiring because of the potential impact.

The Federal Reserve reports:

  • Employers Cited ObamaCare As Reasons For “Planned Layoffs And Reluctance To Hire More Staff.”
  • Businesses Have “Delayed Hiring” Due To ObamaCare.
  • ObamaCare Has Caused Companies To Hire “The Absolute Minimum” Of Employees To Skirt The Law’s Burdensome Regulations.

In 2014, companies with 50 or more team members are expected to pick up 100% of team member insurance, or pay $750 a year per team member penalty to the Government. This is a ridiculous idea, since it will be cheaper for companies to pay the fine and leave team members without insurance. But the Government will get paid!

Many companies are considering not growing past 49 total team members. Thus keeping them from growing business.

There are SO MANY issues with this that I could post on, but I really want to know your thoughts.

Question: How is ObamaCare affecting you, and what do you think of the changes? 

Chris LoCurto

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April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments">50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for ChrisLoCurto.com readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for ChrisLoCurto.com readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!

Chris LoCurto

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April 2, 2013

Quality Living Made Simple

Today I want to share with you the interview that I did on Joshua Rivers podcast Quality Living Made Simple.

Chris LoCurto, Leadership, Business, Strategic Planning, Entrepreneur

Josh is preparing to attend the EntreLeadership 1 Day event in Oklahoma City, and he wanted to ask me a few key questions like:

  • Do you prepare yourself for attending an event? If so, how?
  • How can someone get the most out of an event like EntreLeadership 1 Day?
  • How do you network when going to an event?

Those are just a few of the questions I answered in this interview. To hear the interview click here.

Chris LoCurto

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April 1, 2013

Debt Limit: How To Increase Yours

I couldn’t help but post this great and informative piece on increasing your debt limit. Let me know if this works for you.

[youtuber youtube=’http://www.youtube.com/watch?v=Li0no7O9zmE’]

Question: Does any of this sound familiar? How do you feel about it? 

Chris LoCurto

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March 26, 2013

If You Haven’t Loved My Apology Yet, You Still Can

March 26, 2013 | By | 13 Comments">13 Comments

When I made the switch to MailChimp, I made some rookie mistakes that had me emailing my subscribers twice each day. (Some three times)

Dillanos

I quickly sprang in to action, because I’m that kind of guy, and called my buddy David Morris at Dillanos and asked if he would be so kind as to help me say I’m sorry.

David was so kind as to offer a 30% discount on all Dillanos coffee for the whole month of March!!!! 

All you have to do is click here or on the image to receive this incredible offer, and enter the promo code WHOOPS (Thanks for rubbing it in David) and stock up while the gettin’s good!

Chris LoCurto

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March 25, 2013

Customer Service: Do You Really Care?

March 25, 2013 | By | 48 Comments">48 Comments

Customer Service is something you hear me preach about quite a bit here. To me, it’s the lifeblood of your organization. Without at least good customer service, few people care about your product.

Customer Service

Recently I attended a conference in Colorado. (Having been to a ton of events, and perhaps put on one or seven hundred myself, I was pretty excited that we had two great instructors in Pete Richardson and Michael Murphy.)

During one of the sessions, Pete shared about an experience he had with the now defunct CompUSA. Early in his last business he had used CompUSA to get all of his computers up and running…and continuously fixed.

He got to a point where he was so frustrated with CompUSA’s customer service that he was just done. He went to the store that he had been using and wanted to let the manager know what was going on.

As he walked in he noticed the manager standing under a sign that listed the companies core values. As he looked up and read them, he thought to himself that they were pretty solid.

He then decided to let the manager know what was going on. He said, “I am taking my business elsewhere and I thought you might want to know why”. To which the store manager said, “No…I really don’t.”

Without the need to respond, Pete left the store and never went back.

There comes a time in your role as a leader or entrepreneur where you have to take responsibility for your companies actions. Is there any doubt it was this kind of attitude towards customers that caused the retail chain to die off?

 You can’t be surprised that you lose business when you treat the actual business like…business! Instead, you have to treat your customers like they are actually the ones contributing to your 401K.

Yes, there are times that the customer is wrong. I do believe that. But to continually mistreat customers, and then wonder why you’re wearing a paper hat flipping burgers, is ridiculous. Understand where your paycheck comes from and respond accordingly. Especially if your speaking under your core values.

Question: How should Pete have been treated? 

Chris LoCurto

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March 18, 2013

Leadership: What Are You Doing?

March 18, 2013 | By | 62 Comments">62 Comments

Leadership has never been obtained through osmosis…as far as I can tell. It takes you doing something to gain the leadership wisdom needed to lead people.

Leadership

This week I am in Colorado feeding my mind and, if you’ve seen some of the pics I sent out, my soul as well. I’m attending a conference to add some tools to my leadership tool belt.

Early on in my leadership career I learned the power of not sitting on my backside waiting for God to fill me with ideas of how to take my team to the next level of their success.

The more I filled me with great information, the more I could turn around and pour that information back into my team.

As a leader, it’s your responsibility to do the same. Find great events, conferences, workshops, etc. to grow you in what you are doing, or where you are headed.

Don’t wait for someone to tell you what to do or where to go, be looking for ways to grow you! Here are just a few areas to focus on:

  • Servant Leadership
  • Team Building
  • Motivation
  • Goal Setting
  • Coaching
  • Mentoring

And then be sure to do one of the most important things you can between each lesson – BRAIN DUMP! As I teach I always make sure that people understand the importance of getting out on paper what they just learned, as fast as they can.

This is for two main reasons:

  1. You do not want to leave the event on a high, knowing that you just learned a ton, only to forget it all next week.This happens when you THINK you’ll retain it all.
  2. If it’s an event that has more than one teaching segment, then you’re about to fill your brain with a ton more stuff. So be sure to get out what you can so you can fill it again.

Pick how many times a year you can grow you with an outside of your company event. Then, put it on the calendar! Don’t…wait!

Question: What are you doing to grow YOUR leadership?

Chris LoCurto

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March 14, 2013

How You Know When Social Media Marketing Works

March 14, 2013 | By | 58 Comments">58 Comments

Here’s an guest post on social media marketing by Joel Fortner. He specializes in helping entrepreneurs be better marketers. He is also the author of the intelligent blog, Get Serve Keep. You can guest post as well. Read how to here.

Ledership, Marketing, Social Media

As I wrote about here, many entrepreneurs are pretty frustrated with social media because they’re not getting results.

We all hear about successes but few are actually experiencing them.

In my experience, this is because many businesses put too much pressure on it, expecting to land sales through engagement with followers. Sorry but that’s very rare. Inter-related, people often measure the wrong stuff.

Get nerdy

In marketing, it’s imperative to measure so you know what’s working and what isn’t, but it’s ultra-imperative you measure the right stuff.

For instance, tracking website page views isn’t very helpful. Neither is tracking Facebook page “likes,” Twitter followers or blog subscribers, especially if these aren’t people who will ever buy.

Another reason “likes” and followers aren’t helpful is because people find social sites in so many ways. It’s very difficult to tell who these people are and if they will ever be interested in buying from you.

Well how do you know if they’ll ever buy? Filter in those who may. Enter measurement step one.

Facebook Is An Oven

Think of social media as your relationship-building oven. It’s where you get to know people, build rapport, and establish your expertise.

And you keep your oven running until you’re ready to make the next move. That could be to download a white paper, attend an event, watch a webinar, write a review, or a thousand other things. But the key to this step is eliciting a name and/or email.

The point is to get people to take an action. Why? Because those who do are more likely to ultimately buy from you down the road, and by giving some information to get whatever you gave, they’ve identified themselves to you. That’s measurable!

At this point, you continue to make moves to get this smaller group of people to take an action, furthering filtering themselves in, until you finally make the sales pitch to your warmest prospects.

If you’ve done this correctly, you will see conversions. I’m living proof of that as nearly all of my marketing coaching clients originated with social media.

Question: Are you one of the frustrated or one of the success cases? Share below!

You can go deeper with Social Media Marketing and much more by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog. Click here.

Chris LoCurto

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March 12, 2013

Ask Me Anything

Tomorrow I’m going into the studio for another Q & A EntreLeadership Podcast to answer YOUR questions.

Leadership

These episodes are always the most downloaded, so please feel free to ask whatever you would like in the comment section, and hopefully your question will make it to air.

Except, don’t ask about the time I was Siegfried and Roy’s tiger nutritionist. You change one diet… Anyway, it’s a little embarrassing.

Ask away, and please invite your circles to do so as well.

Chris LoCurto

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March 8, 2013

The Leader’s Prayer

Here is a guest post by Matt McWilliams. Matt is an author, motivator, and thought leader.

He writes daily at MattMcWilliams.com on life, leadership, love, and more. He has learned everything the hard way and sees failure as a catalyst to success. You can follow him on his blog and on Twitter.

God, grant me the serenity…

Those are famous words from the Serenity Prayer by Reinhold Niebuhr. I was praying this prayer a few days ago and halfway through it hit me that this prayer was made for leaders.

So I rewrote it and out came the “Leader’s Prayer for Serenity.”

 

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As leaders, we often worry about the things we cannot change, like the economy, our team members’ personal lives, or what the competition is doing. This worry is crippling. So much so that we cannot focus on the things we can change (ourselves, our company culture, our modeling to others).

This prayer is all about asking God to allow us to focus only on what we can change, even while the world around us may spin out of control.

If you are a leader, you would do well to prayer this daily.

Question: What part of this prayer speaks most to you?

Chris LoCurto

By

March 7, 2013

Marketing Your Product Or Service

Marketing your product, and yourself, is a necessary evil. So many of us love the results of marketing, but hate the process of self-promotion.

Marketing, Leadership

However, without proper marketing, nobody knows you exist. I used to tell my team all the time, “If people don’t know we’re coming, they can’t buy tickets to our events.” Which seems obvious enough.

The problem is, most people don’t realize that just putting a WE’RE OPEN sign out front doesn’t bring awareness to the community at large. On top of marketing for awareness, you also have to be prepared to market your quality.

Recently I had a conversation about a friend’s spouse who was bidding a painting job on Craigslist that needed to be done by Saturday.(The conversation was on a Wednesday.) He was supposedly one of twenty people who bid this specific job.

The client called him and shared that he was on the higher side of those bidding, but he was being considered because he could do the job sooner than some of the others. If he was willing to come down on his rate, he would then be on the short list of folks being considered.

At the time, they were in negotiations on the rate. I shared with her that he needed to reconsider negotiating his rate. Instead, he needed to focus on selling the quality of his work. The client already tipped his hand when he shared the need to get it done quicker than some of the painters were able to do.

In a group of twenty bidders, the client also took the time to call him. This also is a tip of the client’s hand to his desire to work with my friend’s husband. And as any good businessperson should do, the client asked for a reduced rate.

I have ABSOLUTELY no problem with you asking for a reduced rate, as long as you understand that you might not get it. With these pieces of the puzzle, I suggested that he not focus on reducing his rate. Instead, go back to the client and let them know that he can offer something much greater than a discount; he could offer his personal guarantee of the quality!

If it was me, I would remind him of my ability to get the job done in the time frame he desires, AND that I would do a much better job than the folks who are low balling their bids. You see, people who are willing to give low bids will either do a fast and low to decent quality job, whereas I would do a high quality job that would not leave him regretting his decision come Sunday.

When marketing your product, don’t forget to also market you, your quality, and why you can offer something that nobody else can. Click here to Tweet

If you can do that, you’ll get all the jobs you want.

Question: What would you have done in this situation?

Chris LoCurto

By

March 5, 2013

Do You Support Your Team?

Leadership support is vital to the success of any project or process a team is executing. In fact, if your leadership is not supportive, I believe your potential impact decreases by a minimum of 50%.

Leadership

As someone who coaches leaders and entrepreneurs on how to fix and grow their business, I have seen the effects on a team when their leader isn’t 100% on board.

It tends to look like:

  • Incomplete projects
  • Lost morale with individuals and teams
  • Lost productivity
  • Undermined leadership effectiveness
  • Decreased trust and loyalty from team members to leadership
  • And potential gossip

As a leader, you must understand that your team gets their energy from you. So if they believe that you aren’t sold out on whatever it is that you have them doing, then in turn, they will lose faith in it as well.

Too many times I see this leadership action masked as “trust” or “delegation” to team members. Leaders say that they are allowing team members the room to do what is needed.

This is shows an incredible amount of immaturity in a leader. If you trust your team to pull something off, then you inject your support and approval.

And proper delegation means doing everything you can to help a team member succeed. (I probably need to post about that as well. :-))

So if you’re seeing the issues that I listed above, take a hard look at what you’re doing as a leader. Perhaps you need to get in the game and support your team.

Question: Tell us of a time you experienced an unsupportive leader.