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Chris LoCurto


March 3, 2017

85% of Business Owners Are Stuck In Their Job

how to grow business, scale business model

Do you worry about your business never being able to run without you?

I learned the other day the U.S. Census Bureau reported that 85% of U.S. businesses depend on the owner to run the day-to-day operations.

So chances are that if you own a business, you’re in the 85%, and to top it all, there’s no clear plan for changing it.

I’ve met and helped thousands of business owners in the last two decades, and I know that even though most of them enjoy working and growing a business, they also want the results of owning a business.

Results like more flexibility in their daily schedule, time for family, hobbies, and vacations, and solid personal income.

I’ve known countless owners who don’t make anywhere close to what they pay their team members!

It’s something few owners want to share publicly, but it’s incredibly common.

And they’re caught in a crazy cycle of not knowing exactly how to scale their business so it’s not dependent on them, and being too busy to learn how or implement change, so they stay stuck.

I’ve been there, I know what it’s like to wonder if you can lead a team to success and grow a business without feeling like you’re climbing a new mountain every single day.

I know what it’s like to struggle in growing a business and wondering if it’s going to be an EVERY…DAY…FIGHT!

The good news is I’ve discovered systems to make every team successful and every business profitable. 

My team and I have taken that very information, and have helped thousands of leaders to do the same while creating team buy-in, greater revenues, and considerably less conflict along the way.

Now here’s the thing…the problem isn’t your leadership, the problem is that you haven’t been taught HOW to overcome these obstacles and make the changes stick.

We have an event that teaches a 3-part system on how to grow your business by scaling it correctly, lead your team more effectively, and fuel growth with proven marketing and sales processes.

It’s called the Next-Level Leadership LIVE Event.

The first part is where we teach you how to lead each team member to greater productivity and performance, how to move each team member from unhealthy conflict to unity, and how you can boost each team member’s productivity by learning how they are NATURALLY motivated.

The second part is where we focus on you as a leader by teaching you how high performing leaders accomplish their highest priorities, maintain mental strength, and scale their business with excellence.

And finally, we focus on growing your business by showing you how to market and attract more people who are JUST LIKE your best customers today, win more customers in less time and with less hassle, and keep more people coming back to do business with you.

You’ll leave the event with greater communication to get the highest productivity, greater leadership skills to lead your team more confidently, and repeatable systems to drive greater, more predictable growth.

You’ll be on the path of growing a business, not a lifelong job, and bust out of the 85% of owners who are stuck in their business.

So if you’re ready to go from stress, failure, and lack of confidence in your leadership, to team unity, focus, and successful growth in your business, register today for the Next-Level Leadership LIVE Event right now!


Chris LoCurto


February 23, 2017

The Secret To Overcoming Fear Of Failure (And The Root Cause)

February 23, 2017 | By | No Comments">No Comments

fear of failure, overcome fear

Have you ever noticed that success in business, life, and leadership has so much to do with overcoming fear of failure?

Perhaps you know people or maybe you are someone who grew up in a “suck it up” or “failure isn’t an option” home.

Or you’ve experienced failures in the past, and family or friends responded in a way that left you feeling not good enough.

Failure isn’t the problem though. Failure is a part of life.

It’s the fear of failure that jacks a person up, and it’s a lack of perspective on WHY it’s jacking you up and where it came from in your life that holds you back.

One place it can come from is a parent who always gave you a reason to not do something.

“Don’t do that, Paul, or you’ll get hurt.”

Another place it comes from is how people responded to you when you failed.

“Paul, you’re such an idiot! Don’t you know better than to do that!”

Or maybe failure just wasn’t an option for you. Excellence was expected, and if you didn’t perform, disappointment instantly set in.

Any of these scenarios can train you to fear failure.

The thing is, failure is one of the greatest teachers. Without it, we have to trust that we know everything to be successful in every situation. The truth is, we don’t!

When I see leaders who carry the same broken belief system of “no failure allowed”, I usually find it’s because they have been held to the same impossible standard by someone in their past as well.

Experiences like these leave a giant deposit in what I call your Root System.

Your Root System

What’s Root System?

We are all the sum of what’s happened in our past, and the influence we’ve allowed in. That makes up the Root System, and that’s from where we make every decision.

We go super deep into discovering your Root System in our 1-on-1 Next-Level Life event.

And that includes decisions like fearing failure. Yep, fear is a choice.

The tough truth to face is that all influence is allowed in.

next-level life, create a plan for your life

It doesn’t get locked into our brain unless we let it. Until we choose to believe it, it’s just a suggestion.

For me, knowing I have a say about the influence I allow in, who I spend time with, and that we can learn how to be less fearful is freeing!

This means success is rooted in the quality of our decisions, and great decisions are made with great perspective.

Gaining Perspective

Here are 9 questions to ask yourself to gain perspective and overcome fear of failure.


You have to ask why. Why this, why that, why? Dig, dig, dig. Get as much information as you can. Talk to as many people as you can. Talk to your leaders, talk to your team.

Get great, clear perspective. How much time do I have to gain perspective? Go ballistic. Gather as much information as you can.


What am I afraid of in making this decision? Where’s my fear here? What is causing me to worry? What is causing me concern?

Do I have enough perspective on that? Do I have enough information on what it looks like when it does work out, and when it doesn’t work out?

Look at everything that’s causing you to be afraid of making the decision.


Is somebody pushing me? Is somebody pressuring me? Is a situation pressuring me? Am I making the decision because of fear?


Start removing things from the table.

Those would be elements that you can say, “if this is going to be the outcome, then ‘no’ is the answer. I’m not going to do this.” Start removing those pieces.

Start removing excuses. For example:

Excuse: “I don’t know if we can get this done in this time frame.”

Challenge it: Why not? Are there things holding you up, or is this more important than other things?


Questions to ask to determine the impact: How is this going to impact my team? How is this going to impact our revenues? Is this going to have a negative effect? If it failed miserably, could put a huge dent in our finances?

If the answer is “yes” to any of these, yank it off the table, period. If the answer is no, the outcome can be controlled. This is a variable situation.


How long will I, or my team, have to live with this decision? What’s the impact of that? Is that acceptable?


What happens if we don’t? Is everything going to be okay? Is everything going to be copacetic, same as always? Or is that going to impact us in a negative way?

What if we don’t pull the trigger on this bad boy? Does that, all of a sudden, cut opportunities out from underneath us? Look at that possibility.


What’s the worst thing that could possibly happen?

What’s the likelihood of it? On a scale of 1 to 10, with 1 being “it’s unlikely” 10 being “yeah, it will abso-stinkin-lutely happen”, determine the possibility of worst case scenario.


How do I feel about this process? What is your gut saying? If you have done all of these things and if you still feel weird in your stomach about making this decision, then pull back.

Do not make the decision. Hold off.

I believe it’s one of a couple of things. It could be God, very possibly.

It could be that you are questioning whether or not you did get all the great information, or it could be that you’re questioning whether or not you trust the information.

Usually, it’s either a spiritual gut check, or it’s a “I don’t think I did my due diligence.”

As long as you go back and make sure you do your due diligence, and it’s still there, it is my belief, the world according to Chris, that its going to be a spiritual issue. Pull back, don’t do it.

Do this yourself, and what you’ll find is every big decision that you make going forward, whether it be business or life, you will have a new force-of-habit thinking.

Ask these questions to make sure you get to absolute clarity, so you make the strongest decisions possible, not fear-based decisions.

next-level life, create a plan for your life

Question: Is fear of failure holding you back from making strong decisions?


Chris LoCurto


July 26, 2016

Why Entrepreneurs Plateau in Their Business – Part 2

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Welcome to the show, Nevin! He was our first podcast live call in Q&A guest! We brought Nevin back on to dive even deeper and get really practical…

If you have questions that you want answered, solutions you need, things that are holding you back… Let’s talk! I will give you the best solution I possibly can. It’s really easy. Get on the schedule here.

TODAY we are diving deeper into why entrepreneurs plateau in their business, why Nevin plateaued. 

While there are common generational and external influences for many folks…this is truly a personal discovery process. Nevin and I unpack what this process looks like, here’s what we walk through together:

  • Recovering from the endless cycle of people pleasing
  • The universal “empty” feeling, and where it comes from
  • How to get self-worth from God
  • The right and wrong places to gain self-worth

This is so important…

Worth from people lasts about five minutes. Trying to make yourself feel good by making others happy also lasts about five minutes. How do you get that happiness from somewhere else? We’ve been trained. We’re programmed to think,

“If I don’t take care of them in their struggles, I’m not a caring person, I’m a bad person. Or…it’s the right thing to do.”

We have this unhealthy mindset:

My worth tanks if I’m not constantly making someone else feel better or better about themselves.

You have got to get yourself out of this place! Where should self-worth come from?

I believe your greatest worth, period, is the act of love that happened with the cross.

Get the full explanation here:

I want to hear from you on this! Comment below with your questions, challenges, solutions, or stories.


If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.

DISC Personality Profiles

Quarter Life Crisis Episode

Rabbi Daniel Lapin

DISC Personality Profiles


Thanks for listening folks!

Share it

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!

Question: What is the best advice you’ve received about self-worth? (Comment below!)


Chris LoCurto


July 19, 2016

How to Deal with Unproductive Criticism

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We have so much crappy culture in our country. No one is standing up and teaching, “quit your complaining, do something about it.”

Folks, it’s not easy to create incredible culture in your business.

It can be exhausting dealing with critics and naysayers in your business when you’re trying to create positive culture. Sometimes it’s unproductive criticism…


Here’s what we cover on today’s episode:

  • How to create a culture of positivity
  • How to deal with unproductive, critical “suggestions”
  • Most beneficial way to reason with your critics
  • Understanding artistic personalities in the decision making process
  • How to manage your business when you move across the globe
  • How to find a trusted leader to fill your shoes as you transition to owner
  • My advice on “leasing” clients and switchbacks

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.


DISC Personality Profile


Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!


Q: How have you dealt with unproductive criticism in your business? (Comment below!)


Chris LoCurto


April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?

Chris LoCurto


April 16, 2013

Simple And Easy Tips For Entrepreneurs

April 16, 2013 | By | 9 Comments">9 Comments

I just finished being interviewed on The Iron Jen Show: Simple and Easy Tips for Entrepreneurs.

Chris LoCurto, Leadership, Business, Strategic Planning

It was a LOT of info on what you need to do to be successful in business.

Be sure to click the link to listen, and then leave a comment about it below.

Chris LoCurto


April 12, 2013

ObamaCare: How Is It Affecting You?

April 12, 2013 | By | 38 Comments">38 Comments

ObamaCare has taken a pretty heavy toll on small business. Every week I am having conversations with entrepreneurs who are telling me ObamaCare is causing them to lay off team members due to the increase in rates it has created.

Chris LoCurto, Leadership, Business, Strategic Planning, ObamaCare

As well as companies aren’t hiring because of the potential impact.

The Federal Reserve reports:

  • Employers Cited ObamaCare As Reasons For “Planned Layoffs And Reluctance To Hire More Staff.”
  • Businesses Have “Delayed Hiring” Due To ObamaCare.
  • ObamaCare Has Caused Companies To Hire “The Absolute Minimum” Of Employees To Skirt The Law’s Burdensome Regulations.

In 2014, companies with 50 or more team members are expected to pick up 100% of team member insurance, or pay $750 a year per team member penalty to the Government. This is a ridiculous idea, since it will be cheaper for companies to pay the fine and leave team members without insurance. But the Government will get paid!

Many companies are considering not growing past 49 total team members. Thus keeping them from growing business.

There are SO MANY issues with this that I could post on, but I really want to know your thoughts.

Question: How is ObamaCare affecting you, and what do you think of the changes? 

Chris LoCurto


April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments">50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!

Chris LoCurto


April 2, 2013

Quality Living Made Simple

Today I want to share with you the interview that I did on Joshua Rivers podcast Quality Living Made Simple.

Chris LoCurto, Leadership, Business, Strategic Planning, Entrepreneur

Josh is preparing to attend the EntreLeadership 1 Day event in Oklahoma City, and he wanted to ask me a few key questions like:

  • Do you prepare yourself for attending an event? If so, how?
  • How can someone get the most out of an event like EntreLeadership 1 Day?
  • How do you network when going to an event?

Those are just a few of the questions I answered in this interview. To hear the interview click here.

Chris LoCurto


April 1, 2013

Debt Limit: How To Increase Yours

I couldn’t help but post this great and informative piece on increasing your debt limit. Let me know if this works for you.

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Question: Does any of this sound familiar? How do you feel about it? 

Chris LoCurto


March 26, 2013

If You Haven’t Loved My Apology Yet, You Still Can

March 26, 2013 | By | 13 Comments">13 Comments

When I made the switch to MailChimp, I made some rookie mistakes that had me emailing my subscribers twice each day. (Some three times)


I quickly sprang in to action, because I’m that kind of guy, and called my buddy David Morris at Dillanos and asked if he would be so kind as to help me say I’m sorry.

David was so kind as to offer a 30% discount on all Dillanos coffee for the whole month of March!!!! 

All you have to do is click here or on the image to receive this incredible offer, and enter the promo code WHOOPS (Thanks for rubbing it in David) and stock up while the gettin’s good!

Chris LoCurto


March 25, 2013

Customer Service: Do You Really Care?

March 25, 2013 | By | 48 Comments">48 Comments

Customer Service is something you hear me preach about quite a bit here. To me, it’s the lifeblood of your organization. Without at least good customer service, few people care about your product.

Customer Service

Recently I attended a conference in Colorado. (Having been to a ton of events, and perhaps put on one or seven hundred myself, I was pretty excited that we had two great instructors in Pete Richardson and Michael Murphy.)

During one of the sessions, Pete shared about an experience he had with the now defunct CompUSA. Early in his last business he had used CompUSA to get all of his computers up and running…and continuously fixed.

He got to a point where he was so frustrated with CompUSA’s customer service that he was just done. He went to the store that he had been using and wanted to let the manager know what was going on.

As he walked in he noticed the manager standing under a sign that listed the companies core values. As he looked up and read them, he thought to himself that they were pretty solid.

He then decided to let the manager know what was going on. He said, “I am taking my business elsewhere and I thought you might want to know why”. To which the store manager said, “No…I really don’t.”

Without the need to respond, Pete left the store and never went back.

There comes a time in your role as a leader or entrepreneur where you have to take responsibility for your companies actions. Is there any doubt it was this kind of attitude towards customers that caused the retail chain to die off?

 You can’t be surprised that you lose business when you treat the actual business like…business! Instead, you have to treat your customers like they are actually the ones contributing to your 401K.

Yes, there are times that the customer is wrong. I do believe that. But to continually mistreat customers, and then wonder why you’re wearing a paper hat flipping burgers, is ridiculous. Understand where your paycheck comes from and respond accordingly. Especially if your speaking under your core values.

Question: How should Pete have been treated? 

Chris LoCurto


March 18, 2013

Leadership: What Are You Doing?

March 18, 2013 | By | 62 Comments">62 Comments

Leadership has never been obtained through osmosis…as far as I can tell. It takes you doing something to gain the leadership wisdom needed to lead people.


This week I am in Colorado feeding my mind and, if you’ve seen some of the pics I sent out, my soul as well. I’m attending a conference to add some tools to my leadership tool belt.

Early on in my leadership career I learned the power of not sitting on my backside waiting for God to fill me with ideas of how to take my team to the next level of their success.

The more I filled me with great information, the more I could turn around and pour that information back into my team.

As a leader, it’s your responsibility to do the same. Find great events, conferences, workshops, etc. to grow you in what you are doing, or where you are headed.

Don’t wait for someone to tell you what to do or where to go, be looking for ways to grow you! Here are just a few areas to focus on:

  • Servant Leadership
  • Team Building
  • Motivation
  • Goal Setting
  • Coaching
  • Mentoring

And then be sure to do one of the most important things you can between each lesson – BRAIN DUMP! As I teach I always make sure that people understand the importance of getting out on paper what they just learned, as fast as they can.

This is for two main reasons:

  1. You do not want to leave the event on a high, knowing that you just learned a ton, only to forget it all next week.This happens when you THINK you’ll retain it all.
  2. If it’s an event that has more than one teaching segment, then you’re about to fill your brain with a ton more stuff. So be sure to get out what you can so you can fill it again.

Pick how many times a year you can grow you with an outside of your company event. Then, put it on the calendar! Don’t…wait!

Question: What are you doing to grow YOUR leadership?

Chris LoCurto


March 14, 2013

How You Know When Social Media Marketing Works

March 14, 2013 | By | 58 Comments">58 Comments

Here’s an guest post on social media marketing by Joel Fortner. He specializes in helping entrepreneurs be better marketers. He is also the author of the intelligent blog, Get Serve Keep. You can guest post as well. Read how to here.

Ledership, Marketing, Social Media

As I wrote about here, many entrepreneurs are pretty frustrated with social media because they’re not getting results.

We all hear about successes but few are actually experiencing them.

In my experience, this is because many businesses put too much pressure on it, expecting to land sales through engagement with followers. Sorry but that’s very rare. Inter-related, people often measure the wrong stuff.

Get nerdy

In marketing, it’s imperative to measure so you know what’s working and what isn’t, but it’s ultra-imperative you measure the right stuff.

For instance, tracking website page views isn’t very helpful. Neither is tracking Facebook page “likes,” Twitter followers or blog subscribers, especially if these aren’t people who will ever buy.

Another reason “likes” and followers aren’t helpful is because people find social sites in so many ways. It’s very difficult to tell who these people are and if they will ever be interested in buying from you.

Well how do you know if they’ll ever buy? Filter in those who may. Enter measurement step one.

Facebook Is An Oven

Think of social media as your relationship-building oven. It’s where you get to know people, build rapport, and establish your expertise.

And you keep your oven running until you’re ready to make the next move. That could be to download a white paper, attend an event, watch a webinar, write a review, or a thousand other things. But the key to this step is eliciting a name and/or email.

The point is to get people to take an action. Why? Because those who do are more likely to ultimately buy from you down the road, and by giving some information to get whatever you gave, they’ve identified themselves to you. That’s measurable!

At this point, you continue to make moves to get this smaller group of people to take an action, furthering filtering themselves in, until you finally make the sales pitch to your warmest prospects.

If you’ve done this correctly, you will see conversions. I’m living proof of that as nearly all of my marketing coaching clients originated with social media.

Question: Are you one of the frustrated or one of the success cases? Share below!

You can go deeper with Social Media Marketing and much more by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog. Click here.

Chris LoCurto


March 12, 2013

Ask Me Anything

Tomorrow I’m going into the studio for another Q & A EntreLeadership Podcast to answer YOUR questions.


These episodes are always the most downloaded, so please feel free to ask whatever you would like in the comment section, and hopefully your question will make it to air.

Except, don’t ask about the time I was Siegfried and Roy’s tiger nutritionist. You change one diet… Anyway, it’s a little embarrassing.

Ask away, and please invite your circles to do so as well.

Chris LoCurto


March 8, 2013

The Leader’s Prayer

Here is a guest post by Matt McWilliams. Matt is an author, motivator, and thought leader.

He writes daily at on life, leadership, love, and more. He has learned everything the hard way and sees failure as a catalyst to success. You can follow him on his blog and on Twitter.

God, grant me the serenity…

Those are famous words from the Serenity Prayer by Reinhold Niebuhr. I was praying this prayer a few days ago and halfway through it hit me that this prayer was made for leaders.

So I rewrote it and out came the “Leader’s Prayer for Serenity.”


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As leaders, we often worry about the things we cannot change, like the economy, our team members’ personal lives, or what the competition is doing. This worry is crippling. So much so that we cannot focus on the things we can change (ourselves, our company culture, our modeling to others).

This prayer is all about asking God to allow us to focus only on what we can change, even while the world around us may spin out of control.

If you are a leader, you would do well to prayer this daily.

Question: What part of this prayer speaks most to you?

Chris LoCurto


March 7, 2013

Marketing Your Product Or Service

Marketing your product, and yourself, is a necessary evil. So many of us love the results of marketing, but hate the process of self-promotion.

Marketing, Leadership

However, without proper marketing, nobody knows you exist. I used to tell my team all the time, “If people don’t know we’re coming, they can’t buy tickets to our events.” Which seems obvious enough.

The problem is, most people don’t realize that just putting a WE’RE OPEN sign out front doesn’t bring awareness to the community at large. On top of marketing for awareness, you also have to be prepared to market your quality.

Recently I had a conversation about a friend’s spouse who was bidding a painting job on Craigslist that needed to be done by Saturday.(The conversation was on a Wednesday.) He was supposedly one of twenty people who bid this specific job.

The client called him and shared that he was on the higher side of those bidding, but he was being considered because he could do the job sooner than some of the others. If he was willing to come down on his rate, he would then be on the short list of folks being considered.

At the time, they were in negotiations on the rate. I shared with her that he needed to reconsider negotiating his rate. Instead, he needed to focus on selling the quality of his work. The client already tipped his hand when he shared the need to get it done quicker than some of the painters were able to do.

In a group of twenty bidders, the client also took the time to call him. This also is a tip of the client’s hand to his desire to work with my friend’s husband. And as any good businessperson should do, the client asked for a reduced rate.

I have ABSOLUTELY no problem with you asking for a reduced rate, as long as you understand that you might not get it. With these pieces of the puzzle, I suggested that he not focus on reducing his rate. Instead, go back to the client and let them know that he can offer something much greater than a discount; he could offer his personal guarantee of the quality!

If it was me, I would remind him of my ability to get the job done in the time frame he desires, AND that I would do a much better job than the folks who are low balling their bids. You see, people who are willing to give low bids will either do a fast and low to decent quality job, whereas I would do a high quality job that would not leave him regretting his decision come Sunday.

When marketing your product, don’t forget to also market you, your quality, and why you can offer something that nobody else can. Click here to Tweet

If you can do that, you’ll get all the jobs you want.

Question: What would you have done in this situation?

Chris LoCurto


March 5, 2013

Do You Support Your Team?

Leadership support is vital to the success of any project or process a team is executing. In fact, if your leadership is not supportive, I believe your potential impact decreases by a minimum of 50%.


As someone who coaches leaders and entrepreneurs on how to fix and grow their business, I have seen the effects on a team when their leader isn’t 100% on board.

It tends to look like:

  • Incomplete projects
  • Lost morale with individuals and teams
  • Lost productivity
  • Undermined leadership effectiveness
  • Decreased trust and loyalty from team members to leadership
  • And potential gossip

As a leader, you must understand that your team gets their energy from you. So if they believe that you aren’t sold out on whatever it is that you have them doing, then in turn, they will lose faith in it as well.

Too many times I see this leadership action masked as “trust” or “delegation” to team members. Leaders say that they are allowing team members the room to do what is needed.

This is shows an incredible amount of immaturity in a leader. If you trust your team to pull something off, then you inject your support and approval.

And proper delegation means doing everything you can to help a team member succeed. (I probably need to post about that as well. :-))

So if you’re seeing the issues that I listed above, take a hard look at what you’re doing as a leader. Perhaps you need to get in the game and support your team.

Question: Tell us of a time you experienced an unsupportive leader. 


Chris LoCurto


March 4, 2013

You’re Gonna Want To Read This Apology!!

Ok, so I have to apologize immensely for the one…or maybe three extra emails that you received this week.


And If you are one of the ones who have been with me from the beginning, and you subscribed on WordPress, then you received six extra emails this week.

At the end of this post is an incredible offer for your trouble!

So, I switched to MailChimp last week and, well, I messed things up. I am still trying to figure it all out. HOPEFULLY, you are only getting one email today.

Unless you’re a WordPress subscriber, then you are still receiving one from WordPress with the WP logo, and one from me.

If that’s you, and you received one from me and one with the WP logo:

Wordpress email

then please hit unsubscribe at the bottom of the WP email and it will remove you from the WordPress database, but keep you in the MailChimp database. AGAIN, ONLY IF YOU RECEIVED TWO EMAILS, AND ONE HAS THE ABOVE WP HEADER!

If you still got two emails that aren’t with the WP header, CRUD!!!! Please know that I’m working on it. And I might shut down until I get it right.

Either way, I called my buddy David Morris at Dillanos and asked him to reinstate the discount of 20% that he gave back on the interview post as a way for me to say sorry to my incredible followers.

He not only was glad to help, but he decided to make it even better!! David and Dillanos is giving a 30% discount for the whole month of March! SAWEET DOGGIE!! And to rub it in, he came up with the code WHOOPS Click  here or the image below.


So thank you for sticking with me and putting up with my inability to be a web developer.

Chris LoCurto


March 1, 2013

Want A Creative Way To Make More Revenue?

Here’s a great leadership post by Lily Kreitinger. Lily specializes in helping leadership effectively train team members. Follow Lily at, or on LinkedIn. You can guest post as well! Read how to here.

Leadership, Creativity, Team

Ages ago, I wrote my dissertation for my Bachelor’s Degree on Creative Expression. My hypothesis stated: Children who are allowed to express themselves creatively will improve their reading comprehension significantly.

I did the required research and then I designed a creative expression workshop for third graders. The results were astounding.

In the study group, all of the students, ages 8 and 9 increased their reading comprehension skills dramatically after a 6 week program designed to create an environment where they could express themselves in many creative ways.

The theory indicated that if students understood the permanence of written language, they would seek this way to express their ideas and feelings. We guided them through expressive dancing, which they found out was not permanent.

Then we allowed them to express themselves through painting and drawing, but they found out that others couldn’t understand what they meant to depict.  Finally they went back to writing, which had the advantage of being conventional and permanent.

What does this have to do with you and your team?

  1. Do you have a need to increase your revenue?
  2. Do you have a need to produce better products or offer new services?
  3. Would you like to design something to fit your clients’ needs at a better cost?
  4. Would you like to improve your processes?
  5. Would you like to be more productive?

All these goals can be achieved by fostering a more creative environment in the workplace. “But, we need rules and regulations, and can’t have people running around like it’s a zoo,” you will say.  I will mention some names such as: Disney, Pixar, IDEO, Apple… and I’m sure you know of others.

What do they all have in common? Outstanding products and a very creative office environment.  People are allowed to dress any way they like, design their own “cubes”, some of them with no walls. Boundaries between work and play are sometimes not clear.

People get paid to dream, think, make mistakes and in return produce the craziest, best ideas they can…and make tons of money in the process.

Question: If a group of 8 year-olds could improve their grades in school because they were allowed to play and dream, what can you do for your team today to foster creativity and produce amazing results?