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Chris LoCurto


September 8, 2015

Will You Miss Out Or Finish Strong?

September 8, 2015 | By | One Comment">One Comment

Will You Miss Out Or Finish Strong “Oh my gosh, Christmas is actually not that far away.” We are now getting close to the fourth quarter. We’re getting close to the fourth quarter of the year. Kids are back in school, people have finished their summer vacations, and while we want to get our brains plugged back in, we don’t think about what’s about to come our way. It is the holiday season.

We’ve got a goals worksheet so it is going to be based on all the things that we’re talking about today so you can take a look at this and say what do I need to focus on? What areas do I need to set goals for?

finish strong goal setting worksheet

We’re going to be talking about that today from the aspect of the wheel of life. What things do you need to be doing? What areas do you need to be covering? The physical, the career, the financial goals, the family, the spiritual, the intellectual, all of these things that we need to be focusing on to make sure that we don’t let this quarter throw us off track.



Make sure that you actually have a plan on how you’re not going to spend everyday shoving a ton of junk in your body. This is the time that everyone crashes. I’m just going to say three little words pumpkin spice latte!

There’s a ton of shopping that’s goes on. Then there’s parties that we go to which are going to have a ton of junk as well. There’s a lot of running around that happens that tends to cause us to stop eating healthy. We really have to think through the things that we’re putting in our body.

Here’s the deal, sugar is in my world legalized cocaine. It is terrible for you! In fact, they’ve done studies where they have taken cocaine addicted rats and given them the option of cocaine or sugar. Guess which one they chose?

The sugar every single time! They have taken scans of your brain when you put sugar in your body. It does the same exact thing. It has the same response as cocaine. The reward receptors in your brain respond, “This is really, really good. Do more of this.”


The days are getting shorter so we’re going to be spending less time outside. You’ve got to be getting outside even if only for ten minutes a day. Make sure that you do this so that you get some vitamin D in your body thus decreases your chance of getting sick.


I’m not going to tell you that you need to go ballistic with this. In fact, all I want you to do is think about being active at least 30 minutes a day. you release dopamine and endorphins in your brain. These are the happy drugs. These are the things that you want going on in your brain, not the sugar junk.

These are the things that make you happy; this helps you to have emotional well-being. This supports your brain and your nervous system.

Here are some things that you can do to just be active for 30 minutes. I would love it if you are doing burst training by the way. If you’re doing that, that would be great. That’s probably the best thing you could possibly do. Take the stairs instead of the elevator.

If you’re going grocery shopping, carry the groceries out if you can instead of using the cart. If your kids are playing soccer then walk around the field. Climb the bleachers, dance in your kitchen. I don’t care. Do it while you’re making dinner. I may have been known to dance in my kitchen quite often by myself but hey at least I’m doing it and I’m getting some exercise.


Make sure that you have a plan to get some sleep. This is the crazy time of year and unfortunately we keep jacking up our sleep while we’re going to parties, and going shopping late, and doing all this stuff, and drinking coffee late in the afternoon. Make sure that you’re actually getting enough sleep.

Stop your electronics at least 30 minutes before you go to bed. Pick up a book and read, that will help you on your intellectual goals. If you’re reading the word then that will help you on your spiritual goals. But stop, stop all the electronics. Pick something up, read.



For me, I am a very growth minded kind of guy. I truly believe that the most successful businesses are growth minded as well. Ask yourself the following questions. Make sure that you’re writing down those steps and What it’s going to take to get there.


  • With the remainder of this year, what is it that would take me to the next level?
  • Where do it see myself by the end of the year?
  • Are there things that I can do to get myself to the next level?
  • Are there things that are holding me back? What are those?
  • What are those things that you could be doing right now to enhance, to grow, to push you along?



Folks, we have a few months left before Christmas destroys your checkbook and you know it’s going to happen if you’ve not been planning. Be sure that you’re budgeting.

Make sure if you’re married, that you’re talking to your spouse about the things to expect. What’s coming up? Look at the remainder of the year and ask yourself the question. What things do we need to save for?

Whatever that is, make sure that you’re putting this in your budget. Make sure that you’re walking through your financial goals and your financial plan so that you don’t get jacked up along the way. Because way too many people do that and unfortunately they jump in the next year and they are already behind.

What things do you need to be budgeting for? What things do you need to plan for? How much money are you going to spend at Christmas? How much money are you going to spend at Thanksgiving when you go see family? Whatever it is, make sure that you’re asking yourself those questions when it comes to budgets.



Now that kids are back to school, what is the balance and structure of your life look like? It gets a little bit more hectic. Make sure that you’re scheduling your time wisely so you’re not missing things or having to run to things or getting frustrated because everything is stacked on top of each other. Make sure that you’re bringing balance and structure for you, for your spouse, and for your kids.


Make sure that you’re talking with your spouse and finding out what things are happening, what are you going to do, what am I going to do, how do we make sure that everything meshes so everybody is happy.

Remember, when it comes to family, this time of year is crazy commercialized. Make sure that you’re resetting the expectations of your kids. This is a great time for you to be leading them and understanding what’s going on.

Understanding what this time is really about. What each holiday is really about as opposed to all the pumpkin spice lattes and the toy aisles and all that junk. Make sure that you’re spending time resetting expectations of them so that you’re not getting entitled children.


Make sure that you’re spending quality time together. Turn off the TV and the electronics. Have dinners together. Have conversations together. Have them put their cellphones down or put them away so that you can actually have quality conversations and can do things.

What are you going to do? List those things out. Look up a ton of activities that you guys can do together and then put them on the calendar. If you want to have board game nights, then put them on the calendar. You can even think of conversation nights. Things that we want to talk about. List those out. Once a week put them on the calendar but understand that the electronics have got to go away.


I want you to think through and process through this time of year. What happens this time of year so that you can think through what healthy boundaries are needed. List them out. If you’ve got the same uncle who treats you like crap at Christmas time or Thanksgiving or if your parents always treat you horribly during that time, think through it. Process through it.

List out what healthy boundaries are needed. What do you need to put in place? If the problem is that you spend too much time at some places well maybe limit your time. Maybe don’t sit there and get beat up for a whole week, instead drop your time down.

Get the accountability if it’s all possible. Get somebody who understands what you’re going through. Find somebody that you can trust,  so that you can walk through this season and not be completely stressed out.

Do these things so that you can be happy, so that you can be healthy and so that you can get further along. Don’t allow this end of the year to stress you out. If you will do all of these things it will radically change what is the normal fourth quarter of the year for you, the end of the year.

QUESTION: How are you going to end this year strong?

Click here to download today’s show notes.

Chris LoCurto


March 17, 2014

Business Plan Goals and Selling Strategies

March 17, 2014 | By | 4 Comments">4 Comments

Business plans don’t have to be insanely difficult to understand, or use more paper than a Grisham Novel. But they can’t be done on a cocktail napkin either.

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That’s why we’re spending some time outlining what I like to see in a business plan. So far we’ve covered Why You Should Write A Business Plan and Business Plan Mission And Vision, and now we’re on to Goals and Selling Strategies.


In the post Goals? In June? Crazy Talk! I discussed in-depth how to set goals. For a refresher, let me explain goal setting. Most people write down a list of items they would like to accomplish in a specific year and call them goals.

To me, those aren’t goals, those are dreams. Dreams without vision and goals just don’t work. Vision is what the dream looks like when it’s complete. Goals are every step needed to take to accomplish the vision. In other words, you need to list out EVERY step needed to make the journey a success.

For a business plan, I don’t need every step but I sure want to see a 30,000 foot view set of goals that I know I can drill down on. Enough so, I am able to see we’ve thought through the process enough that there shouldn’t be any surprises.


Along with goals, we have to actually have a plan to sell our product.

  • What are we selling – The most important part in selling strategies is to clearly define what it is you’re selling. If it can’t be explained quickly and without difficulty, you might rethink your desire to go into this business.
  • Who is the RIGHT customer – It is absolutely unrealistic to think that every person is your customer. Unless you sell toilet paper, in which case you’ve got a pretty good chance. Spend time doing “market research” to find out who buys the product you’re wanting to sell. Some examples of Market research are – Interviews, Surveys, Questionnaires, and Focus Groups.
  • Build a platform – If you’ve been in business for a while, you may already have a great platform. If not, the best way is get as much momentum possible with as little investment possible. Focus on building a tribe through social media where people who are sold out for your product, share it with their circles. This is assuming you have a great product. A fantastic resource is Michael Hyatt’s book Platform.
  • What is our marketing – If you have money to spend, then it might be a great idea to focus on some low cost marketing. Perhaps Google Adwords and paid advertising, Facebook for Business, Twitter for Business, Pinterest for Business, etc. Be sure to use Google Analytics to see where your traffic is coming from. A fantastic resource that I HIGHLY recommend for SEO is Smarter Searches.

With goals and selling strategies you are on your way to a successful business plan. Yes it takes time and research, but it’s considerably less time than running in circles without a plan.

Question: What selling strategies do you use for your products? 

For those ready for coaching, we’ve had a couple of slots open up. Click here to take advantage!

Chris LoCurto


November 11, 2013

Is Base Camp Your Everest?

November 11, 2013 | By | 15 Comments">15 Comments

We’ve all heard the phrase, “If you’re going to be something in life, you have to do something.”

In today’s tech savvy society, it’s easy to do a lot (or at least prepare) and not really do anything at all. There are many people who read every blog and business book on the planet, but never do anything with the information. All of the principles and lessons, case studies and opinions are easily consumed but never put into action.

Photo Credit: Tony Czech

Photo Credit: Tony Czech


It’s like the guy that plans and trains to climb Mount Everest. He finally gets to base camp and goes, “Yep. I’m here!” “Aren’t you going to climb the mountain?” “Nope. It’s as far as I’m going to go. I’m just going to hang out here and watch everybody else climb the mountain.”

That’s a waste of time, energy, and your life. If you want to be something, don’t just prepare for it, don’t just study for it. Put those principles into practice. Do something! Here’s how:

  1. Formulate a plan of action. What is it that you’re going to do and how are you going to do it? If you want to read 17 books on leadership, how are you actually going to implement those leadership lessons? How will you measure if it’s working or you’re becoming more successful? Don’t just read the books and hope that someday you’ll become a leader.
  2. Implement the plan. Make sure that you’re following the plan as best as possible and tweaking where needed. Set reasonable action steps and don’t quit. Quit saying tomorrow and avoiding the difficult tasks.
  3. Get actual results. How is it working? What’s the accountability in the process? What do you need to change? What’s working well, what’s not working? Dig into it and discover whether or not your plan is effective. Are the 17 books making you a better leader? Would one-on-one coaching or a seminar be a better use of your time and resources?
  4. Re-evaluate the process. Go back to the drawing board and start all over again. Discover what it takes to get to the next level.

If you will follow these steps, you’ll make it considerably further than just base camp. You might just climb your Everest!

Question: Is there a book or resource that’s helped you get past base camp?

Chris LoCurto


October 24, 2013

How to Get to Your Goals – Q&A Series

October 24, 2013 | By | 10 Comments">10 Comments

Before I dig into the video lesson, I have to send a huge thank you to everyone that has given survey feedback! Your responses and comments have been incredible!

Today’s video lesson is the final question and answer from this series. Jen (the wonderful host of The Iron Jen Show) asked for:

Goal setting is so much more than writing out a long list of goals and hoping you’ll get to them. You’ve got to take your overall vision or dream and break it down into steps.

  • Make the action steps attainable, think bite size pieces.
  • Break the goal into daily, weekly or monthly targets.
  • If you fall behind, catch up!

That way, you’ve got a roadmap to actually hit your ultimate goal.

Question: How do you get to your goals?