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Goals

Chris LoCurto

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March 17, 2014

Business Plan Goals and Selling Strategies

March 17, 2014 | By | 3 Comments">3 Comments

Business plans don’t have to be insanely difficult to understand, or use more paper than a Grisham Novel. But they can’t be done on a cocktail napkin either.

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That’s why we’re spending some time outlining what I like to see in a business plan. So far we’ve covered Why You Should Write A Business Plan and Business Plan Mission And Vision, and now we’re on to Goals and Selling Strategies.

GOALS

In the post Goals? In June? Crazy Talk! I discussed in-depth how to set goals. For a refresher, let me explain goal setting. Most people write down a list of items they would like to accomplish in a specific year and call them goals.

To me, those aren’t goals, those are dreams. Dreams without vision and goals just don’t work. Vision is what the dream looks like when it’s complete. Goals are every step needed to take to accomplish the vision. In other words, you need to list out EVERY step needed to make the journey a success.

For a business plan, I don’t need every step but I sure want to see a 30,000 foot view set of goals that I know I can drill down on. Enough so, I am able to see we’ve thought through the process enough that there shouldn’t be any surprises.

SELLING STRATEGIES

Along with goals, we have to actually have a plan to sell our product.

  • What are we selling - The most important part in selling strategies is to clearly define what it is you’re selling. If it can’t be explained quickly and without difficulty, you might rethink your desire to go into this business.
  • Who is the RIGHT customer - It is absolutely unrealistic to think that every person is your customer. Unless you sell toilet paper, in which case you’ve got a pretty good chance. Spend time doing “market research” to find out who buys the product you’re wanting to sell. Some examples of Market research are – Interviews, Surveys, Questionnaires, and Focus Groups.
  • Build a platform – If you’ve been in business for a while, you may already have a great platform. If not, the best way is get as much momentum possible with as little investment possible. Focus on building a tribe through social media where people who are sold out for your product, share it with their circles. This is assuming you have a great product. A fantastic resource is Michael Hyatt’s book Platform.
  • What is our marketing - If you have money to spend, then it might be a great idea to focus on some low cost marketing. Perhaps Google Adwords and paid advertising, Facebook for Business, Twitter for Business, Pinterest for Business, etc. Be sure to use Google Analytics to see where your traffic is coming from. A fantastic resource that I HIGHLY recommend for SEO is Smarter Searches.

With goals and selling strategies you are on your way to a successful business plan. Yes it takes time and research, but it’s considerably less time than running in circles without a plan.

Question: What selling strategies do you use for your products? 

For those ready for coaching, we’ve had a couple of slots open up. Click here to take advantage!

Chris LoCurto

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November 11, 2013

Is Base Camp Your Everest?

November 11, 2013 | By | 15 Comments">15 Comments

We’ve all heard the phrase, “If you’re going to be something in life, you have to do something.”

In today’s tech savvy society, it’s easy to do a lot (or at least prepare) and not really do anything at all. There are many people who read every blog and business book on the planet, but never do anything with the information. All of the principles and lessons, case studies and opinions are easily consumed but never put into action.

Photo Credit: Tony Czech http://tonyczech.com/Photo/Alaska/

Photo Credit: Tony Czech http://tonyczech.com/Photo/Alaska/

 

It’s like the guy that plans and trains to climb Mount Everest. He finally gets to base camp and goes, “Yep. I’m here!” “Aren’t you going to climb the mountain?” “Nope. It’s as far as I’m going to go. I’m just going to hang out here and watch everybody else climb the mountain.”

That’s a waste of time, energy, and your life. If you want to be something, don’t just prepare for it, don’t just study for it. Put those principles into practice. Do something! Here’s how:

  1. Formulate a plan of action. What is it that you’re going to do and how are you going to do it? If you want to read 17 books on leadership, how are you actually going to implement those leadership lessons? How will you measure if it’s working or you’re becoming more successful? Don’t just read the books and hope that someday you’ll become a leader.
  2. Implement the plan. Make sure that you’re following the plan as best as possible and tweaking where needed. Set reasonable action steps and don’t quit. Quit saying tomorrow and avoiding the difficult tasks.
  3. Get actual results. How is it working? What’s the accountability in the process? What do you need to change? What’s working well, what’s not working? Dig into it and discover whether or not your plan is effective. Are the 17 books making you a better leader? Would one-on-one coaching or a seminar be a better use of your time and resources?
  4. Re-evaluate the process. Go back to the drawing board and start all over again. Discover what it takes to get to the next level.

If you will follow these steps, you’ll make it considerably further than just base camp. You might just climb your Everest!

Question: Is there a book or resource that’s helped you get past base camp?

Chris LoCurto

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October 24, 2013

How to Get to Your Goals – Q&A Series

October 24, 2013 | By | 10 Comments">10 Comments

Before I dig into the video lesson, I have to send a huge thank you to everyone that has given survey feedback! Your responses and comments have been incredible!

Today’s video lesson is the final question and answer from this series. Jen (the wonderful host of The Iron Jen Show) asked for:
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Goal setting is so much more than writing out a long list of goals and hoping you’ll get to them. You’ve got to take your overall vision or dream and break it down into steps.

  • Make the action steps attainable, think bite size pieces.
  • Break the goal into daily, weekly or monthly targets.
  • If you fall behind, catch up!

That way, you’ve got a roadmap to actually hit your ultimate goal.

Question: How do you get to your goals?