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Good to Great

Chris LoCurto

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January 3, 2017

The Game-Changing Power of Good To Great

January 3, 2017 | By | No Comments

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We were in a “life is good, but life isn’t great place.”

“Like everyone walking around we have stuff we’ve been through. We’ve had counselors over the years and learned and healed from it but not completely….”

Next-Level Life was the thing between us being 75% healed, and getting to a full understanding, clarity, and a rock-solid foundation for our family.

Before Next-Level Life, we were in a “life is good, but life isn’t great place.” We navigated through a lot of wounds but we were in a season of our life and marriage that I knew there was more. There was more freedom God desired for us, and things we didn’t want to pass on to our children.

Listen to Brent and Sarah’s full story here:

Q: What are some things you discovered prior to your Next-Level Life Event that were holding you back?

Sarah: I was a very big people pleaser, I would apologize for any little thing in my life. Very quickly you helped me to realize that it wasn’t my responsibility to make others happy, and that I wasn’t the problem. Next-Level Life has given me so much freedom to be more. I’m much more confident in our marriage, in sharing my opinion without worry it will offend or inconvenience him.

I can stand up and speak for myself in a confident way now, and it has brought a lot of health to our marriage and my family….Now I’m free to be me. Now I’m finally able to embrace who God has created me to be and really love who he’s created. and think, “Wow, I”m glad I get to be me today.”

Before my event, I didn’t really know me or love me because i was trying to be somebody else for someone else.

Brent: There are many things I struggle with… and Next-Level Life highlighted the bottom of the pool and why those things occurred… why I would self sabotage. I need context and the why before I can understand something – getting that was game-changing.

Next-Level Life is a start to a journey, and a reset, truth being unleashed in your life. I can now move forward with some really awesome intentionality.

You don’t just come to Next-Level Life and take a magic pill and everything’s fixed, you now have the tools to walk forward and fix it.

Listen to the full episode here:

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Chris LoCurto

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April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for ChrisLoCurto.com readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for ChrisLoCurto.com readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!