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Inc. Magazine

Chris LoCurto


November 15, 2016

Encore Episode: Creating a High Quality Culture

November 15, 2016 | By | 2 Comments">2 Comments

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Before we dive into today’s show, we have incredibly exciting news….we’re getting ready to launch our BIGGEST event of the year. It’s our second annual Next-Level Leadership Live Event!!!

When we launch registration… for a short period of time you will have the opportunity to get a freakin’ phenomenal price. We’re only going to do this for a couple of weeks, and it’s during the Christmas season. *Cue holiday merriment and cheer*

Here are just a few of the things we’re going to be teaching on…How to scale your business in a healthy way, how to lead your team to top performance and in-depth lessons on health, marketing, sales, and more…

This is going to be a jam packed 3 days looking at making you, your team and your business successful in every area with new perspective.

Now there are folks already on the waiting list for this event…who will be notified before everyone else when tickets are available. Right now, if you want to get on that list go to!!

I want on the list!

On to our episode! Culture is kind of a big deal around here. I spend a great deal of time teaching entrepreneurs and guiding teams on how to create high quality culture in their organizations. It’s a major component of every business, and it has the power to destroy your company or make you successful. This week we are bringing you an oldie but a goodie and revisiting one of our most listened to podcasts of all time.

INC Magazine invited me to do a talk on culture and those lessons have been available in chapters to blog subscribers. Today, I’m featuring three of the lessons in the podcast.

Question: How Do You Create High Quality Culture?


If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.


Thanks for listening folks!

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Chris LoCurto


December 17, 2013

Creating High Quality Culture

December 17, 2013 | By | 9 Comments">9 Comments

Culture is kind of a big deal around here. I spend a great deal of time teaching entrepreneurs and guiding teams on how to create high quality culture in their organizations. It’s a major component of every business, and it has the power to destroy your company or make you successful.

INC Magazine invited me to do a talk on culture and those lessons have been available in chapters to blog subscribers. Today, I’m featuring three of the lessons in the podcast.

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

If you’d like my culture talk in it’s entirety, go to the Coaching page and sign up to access the free download.

Question: How Do You Create High Quality Culture?


Chris LoCurto


August 26, 2013

Five Lessons on Culture…And My Gift to You!

August 26, 2013 | By | 23 Comments">23 Comments

The first step to creating culture is understanding what your culture is like and identifying the weak areas.

What do you want it to look like? How do you want people to act? What do you want their attitudes to be? How should they treat each other? Should they treat the internal customer differently than the external customer? Did they even realize there is an internal customer?

Additionally, if you spend time focusing on your culture, it’ll change the pool of people you get to hire from.

Champions want to be in a place where they can work hard, get a pat on the back, get paid well, don’t have to worry about gossip or backstabbing, and can go home looking forward to the next day.

On the other hand, bad culture literally breeds bad team members. It attracts people who were looking for a way to throw their feet up on the desk, talk badly about people, gossip, and get paid for something they didn’t really work that hard for.

You get to choose the culture you create, but it all starts when YOU make a difference in your culture.

So ask yourself, “How does your team act and what are their attitudes?”

Your answer is a key indicator on whether or not you’ve got a healthy company culture.

Five Free Audio Lessons on Culture!



Inc. Magazine brought me in to do a talk specifically on this topic. I gave them five things every business must understand about creating culture.

Those five audio lessons are available to you as part of a free weekly download when you subscribe to this blog. If you’re already a subscriber, thank you! You’ll receive an email shortly with a download link.


For the next five consecutive weeks, I’ll send you a free audio lesson on each component of creating a healthy team culture:

  • Week 1 – Force It: How to force good culture instead of bad culture being forced on you.
  • Week 2 – Teach It: How to teach what good culture looks like. If you’re not the one setting culture standards, than somebody else is doing it for you and believe me, bad culture spreads like wildfire.
  • Week 3 – Recognize It: People do what they’re recognized for. How to create a culture that attracts champions.
  • Week 4 – Attack It: Got gossip? Are employees showing up late? How to be proactive and attack the bad culture.
  • Week 5 – Repeat It: To create great culture, you have to repeat it over and over. Here’s how.

Get the Five Free Audio Lessons on Culture – Click Here!

Chris LoCurto, Leadership, Business, Strategic Planning


Question: What’s the best part of your team culture (or a team you’ve worked on)?

Chris LoCurto


May 3, 2012

Change Is Not As Bad As You Think

Change. If you’re anything like me, you’re not a huge fan. Whether in business or life, change, for the most part, has a tendency to make me feel uncomfortable, insecure and sometimes just plain worried about what’s going to happen. Am I being too transparent here?

Now, there are some changes that I love and anticipate. The changing season bring the coming of winter and the hope for … snow. I miss you Tahoe! Spring brings the excitement of God’s paint palette being renewed with colors. Am I sounding like a Hallmark card?

And while change is inevitable, it’s not always acceptable—at least by those who resist its potential sting. I think that’s why so many of us struggle with it. We’ve experienced how painful change is and don’t want to feel it again. So when change is in the air, I think you should focus on these few things:

  • How comfortable are you? – Comfort, while nice most of the time, can cause us to become complacent. The military has done a considerable amount of studies on muscle memory. Special Forces spend hours a day on a five-second drill of taking a knife away from someone. The moment they take it away, they give it back, and then do it over again. Eventually, the mind no longer needs to focus on the task because the muscles automatically take the knife without the brain needing to process what’s happening. How many things are similar to this in your life?
  • How good are things? – When life is good, we hate change. The question is: Are things the best they can be? If not, maybe get a little uncomfortable. If things could be better, what would that look like? What are the steps to make it happen?
  • How bad are things? – Sometimes, even when we are stressed to the max, we will stay right there in the middle of it. For some reason, we convince ourselves the pain and discomfort is less than the pain and discomfort of fixing the problem. If you’re here, take some time to sit down and run through the same questions asked above? Then, weigh those against not doing anything at all.
  • What can you change for fun? – A friend of mine is actually quite comfortable with little non-fatal changes. I will find a salad I like for lunch, and then I’ll frequent that restaurant day-after-day. She is constantly looking for something new and exciting to try for lunch. Sometimes, you just gotta change it up. Don’t allow yourself to get in a rut. If you find yourself doing the same thing, even though it may not be boring to you, make yourself do something else just for the pure enjoyment of non-stressful conflict. (And the amiables said, “There’s no such thing!”)

Change doesn’t have to come only when you’re stressed, and it doesn’t have to always stress you out. The more you make yourself comfortable with change, the easier it is to do.

Speaking of change, Inc. Magazine asked me to speak on the subject along with Dan Heath, co-author of the best-selling book  Switch: How to Change Things When Change Is Hardon May 15th here in Nashville. Seating is limited, and I would love for my followers to fill it up! On top of the incredible speakers, it also includes:

  • A complimentary breakfast
  • An expert discussion geared towards small-business owners
  • An extended question-and-answer session

Go to for details and to sign up!

Question: What do you like or not like about change?