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Leader

Chris LoCurto

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November 12, 2013

How to Lead Your Leader [Podcast]

November 12, 2013 | By | 7 Comments">7 Comments

Today’s topic is a question I get asked all the time and it came up in several comments in our recent reader survey. If you’re struggling to understand your leader or just hoping to make things better around the office, here are a few things to keep in mind:

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  • You have to understand how they receive information and how you communicate is equally important. Learn more about communication in this post, Start Communicating Better Today.
  • Lead up. Make sure your intentions are to help them, not belittle them. It’s got to be beneficial to both of you.
  • Ask questions and get to understand them personally. When you do that, you’ll get perspective on why they are the way they are.
  • Don’t allow a terrible leader to hold you back. Do everything you can to make the people around you successful – up, sideways and down.

Question: What ways do you know to lead leaders?

Chris LoCurto

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April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?

Chris LoCurto

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April 16, 2013

Simple And Easy Tips For Entrepreneurs

April 16, 2013 | By | 9 Comments">9 Comments

I just finished being interviewed on The Iron Jen Show: Simple and Easy Tips for Entrepreneurs.

Chris LoCurto, Leadership, Business, Strategic Planning

It was a LOT of info on what you need to do to be successful in business.

Be sure to click the link to listen, and then leave a comment about it below.

Chris LoCurto

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April 12, 2013

ObamaCare: How Is It Affecting You?

April 12, 2013 | By | 37 Comments">37 Comments

ObamaCare has taken a pretty heavy toll on small business. Every week I am having conversations with entrepreneurs who are telling me ObamaCare is causing them to lay off team members due to the increase in rates it has created.

Chris LoCurto, Leadership, Business, Strategic Planning, ObamaCare

As well as companies aren’t hiring because of the potential impact.

The Federal Reserve reports:

  • Employers Cited ObamaCare As Reasons For “Planned Layoffs And Reluctance To Hire More Staff.”
  • Businesses Have “Delayed Hiring” Due To ObamaCare.
  • ObamaCare Has Caused Companies To Hire “The Absolute Minimum” Of Employees To Skirt The Law’s Burdensome Regulations.

In 2014, companies with 50 or more team members are expected to pick up 100% of team member insurance, or pay $750 a year per team member penalty to the Government. This is a ridiculous idea, since it will be cheaper for companies to pay the fine and leave team members without insurance. But the Government will get paid!

Many companies are considering not growing past 49 total team members. Thus keeping them from growing business.

There are SO MANY issues with this that I could post on, but I really want to know your thoughts.

Question: How is ObamaCare affecting you, and what do you think of the changes? 

Chris LoCurto

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April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments">50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for ChrisLoCurto.com readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for ChrisLoCurto.com readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!