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Chris LoCurto

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September 20, 2016

Why Biblical Perspective Grows Your Business, And How to Get It

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You don’t need great experience to pull off that business venture or big transition.

The fear of failure, of not being capable, is overcome by understanding. Maybe you’re here: you don’t feel like you know everything about how to get started, what to do, or how to make it work. Here’s my suggestion, fill in the blanks! You must have great perspective to not have fear.

When it comes to fear, what most people are missing is quality perspective. I see this ALL the time. Here’s my rant…

God’s not going to call you to do something, then let you fail.

One of the biggest misconceptions that people have, unfortunately from decades and decades of bad Christian teaching, is the belief they are standing on a rug and God is holding onto the edge to just yank it out. That’s horrible teaching, it’s not true. God has a plan to prosper you.

We don’t believe God has our best interest at heart.

If God is telling you to do something, there is NO reason to not step out there. He’s not confused or changing his mind. Step out and pray for help with unbelief. That’s the faith side of it. The business side of it is a little different. 

Here’s what you’ll discover on the business side this episode:

  • What categories you need to gain perspective on for you business
  • How to define your platform
  • Forming a plan for reaching your audience
  • Differentiating yourself and your offering in the market
  • How to advertise to grow your brand and connect with your ideal customer
  • Determining the demographic that will be receptive to you
  • How to tailor your message to your audience
  • How to get your product or message in front of people

You can’t just sell a product. If you do, people will be bored with you. You must become relevant to your customer’s life. Speak to them in a way that makes them think, “Man, that [fill in your name], I want more from them.”

GAIN PERSPECTIVE.

When you gain this perspective, you actively remove obstacles from the table. What is left over becomes a clear picture of what you go after.

 

Resources:

Elevate Your Leadership Online Event

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.

 

Thanks for listening folks!

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Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.

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Q: How have you overcome fear holding you back in business?

 

 

Chris LoCurto

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September 13, 2016

3 Things to Tackle When Starting a New Business

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That feeling of “I want to do more, I need to do more, I think I’m a little bored…” is a mindset for so many entrepreneurs. This feeling can get you into a lot of trouble. 

Today we dive into the details on what it looks like to pursue a new business or opportunity to serve, and stay balanced in the key areas of your life. There are three steps to tackle in making that business idea or new passion a part of your life!

Disclaimer: You cannot remove too much energy from what makes you money. When you remove energy from the money maker, it begins to die. If you’re not growing, you’re dying.

Don’t miss this entrepreneurs! You do not have to tackle every great idea.

What you’ll discover from our conversation:

  • Three things to tackle before diving into a new venture
  • Setting up for a successful transition
  • How to keep energy flowing in your business
  • The process you can walk through to prioritize opportunities for work and service
  • Marketing tactics and must-do’s for a new business
  • Keys to success in a new (potentially large) market
  • Gaining perspective on what’s truly realistic for your passions

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.

Elevate Your Leadership Online Event!

 

Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.

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Chris LoCurto

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September 6, 2016

When “Going with Your Gut” is Holding You Back

September 6, 2016 | By | No Comments">No Comments


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“The fear is not going to do anything for you. That surface level response needs to take a hike.”

On today’s show we have four phenomenal questions from our podcast listeners! We hit social media and creating a greater tribe, social anxiety and networking, surface level responses, distance communication with your team, how to bring perspective to leadership, and when having a remote team is detrimental to your business. WOW. We have a jam packed episode today. Let’s dive in!

Here’s what you’ll discover:

  • Strategies for video advertising on social media
  • Tactics to create loyal customers
  • Social anxiety and what it has to do with your Root System
  • Why networking does not come naturally for some
  • What TO do and what NOT to do in distance communication at work
  • Bringing new perspective to your leadership team
  • When a remote team is detrimental to the business

On some of these questions, we blow past the surface level response the listener is focused on and get to the core of the issue. Here’s taste of our conversation on social anxiety:

“As long as you keep seeking human beings for that affirmation you will never solve the issue that you’re feeling right now. Man can’t do anything for you in that area. It will only happen if you put God first, if you make him more important. Is there one person on earth that can impact eternity? No man can impact your soul.

The fear is not going to do anything for you. That surface level response needs to take a hike. Discover what’s in your Root System that has caused you to feel unworthy and not good enough…”

Listen to our full discussion here:

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.

Elevate Your Leadership Online Event

Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.

Subscribe

Want more? Don’t forget to subscribe to the show on iTunes!

 

Chris LoCurto

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July 5, 2016

4 Low Cost Marketing Ideas for Entrepreneurs


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“It’s not a matter of how big your marketing budget is…”

If you have questions that you want answered, solutions you need, things that are holding you back…Let’s talk! I will give you the best solution I possibly can. It’s really easy to sign up. Get on the schedule here.

TODAY we are talking about how to get more sales with a limited marketing budget.

Business owners miss the mark on marketing everyday. It’s not a matter of how big your marketing budget is…One of the most important questions you can ask in your marketing process is:

How do I serve you with my product?

That’s the first step…Here’s what we cover on the show:

  • How to get more sales and get more people coming to you
  • Guerrilla Marketing
  • Advertising on a limited budget
  • Segmenting to get paying customers
  • Video Marketing for Your Business
  • How to get people to “purchase like crazy”

 

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.

Resources:

 

Ryan Deiss, Digital Marketer

Freshbooks.com/chris

 

Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.

Subscribe

Want more? Don’t forget to subscribe to the show on iTunes!

 

Question: What guerrilla marketing techniques have been most successful in your business?

 

Chris LoCurto

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June 14, 2016

Dealing with Burnout, Surviving a Lousy Leader and Growth


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“Tuck your cape back in your pants, you’re not superman.”

We’re PUMPED about starting Live Call-in Q&A for #AskChris on the podcast! Welcome to the first episode. We have a great episode for you today folks…

We have three fantastic podcast listeners that bring questions I get asked all the time. We get straight to the answers and cover:

  • How to survive a lousy leader
  • How to overcome burnout in every area of your life
  • Are you really supposed to “follow your passion?”
  • What I look for in a new hire
  • Marketing and Sales to get results

We opened more spots for Q&A call-ins! We will walk through whatever questions you’ve got. Get on the schedule here.

Resources:

chrislocurto.com/show

Michael Hyatt (Platform)

Ryan Deiss, Digital Marketer

 

Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.

Subscribe

Want more? Don’t forget to subscribe to the show on iTunes!

 

 

Chris LoCurto

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August 18, 2015

Savannah Flynn on Social Media Marketing

August 18, 2015 | By | 4 Comments">4 Comments

 

Savannah Flynn on Social Media Marketing

Did  you know that Facebook has 1.5 billion people actively on it? There are already 30 million business pages on Facebook. Is yours one of them? Did you know that it has the most evenly distributed demographic?  Which means you’re going to find almost as many 50-year olds on Facebook as you are 20-year olds.

Social media is networking online!  So what if your business could get .1% of those people interested in what you are doing, you have increased your reach in your customer base by a thousand times!!

Today, on the show, we are talking all about social media. We walk through the importance of social media in your business, how to use it, and why you should be using it. PLUS, get Savannah’s SOCIAL MEDIA SWIPE FILE! It is a “power” tool FULL of proven tips and tricks that we use here in our business right at your fingertips!

Some Questions I Asked:

  • Why is an editorial calendar important?
  • What should be posted on a business platform?  
  • What is an avatar, and why do businesses need to know what their avatar is?
  • Can you explain vanity numbers?
  • How do you know what your demographic is?
  • What is a swipe file and how do you use it?

In This Episode, You Will Learn:

  • How to discover who your avatar is.
  • How to build loyalty through engagement on social media
  • What native posting is and how is applies to different social platforms
  • The importance of having a strategy for each platform
  • How to measure your engagement on each platform
  • Tools, Tips & tricks that we use
  • PLUS, so much more good stuff!!!

Links mentioned in this episode:

 Did you enjoy the podcast?

We barely scraped the surface of all the ways to market using social media. In what ways are you using social media? Comment below and share, it helps others to grow.

Click here to download the transcript.

Joel Fortner

By

May 16, 2014

3 Stages To A Product Launch

Today’s post is by our marketing expert Joel Fortner.

Have you ever launched a new product or service and been disappointed with sales?

Product Launch, ChrisLoCurto.com

Oftentimes, businesses work feverishly to develop something new, or revamp something old, and never say a word about it until it’s ready for launch.

This is a big mistake and a key reason why sales fall flat. The good news is, this is easy to fix.

Here are the 3 stages to a product or service launch.

1. Build desire

Make people want what you’re selling before you sell it. Regularly communicate top features and benefits of the product or service and when they can expect to get it.

2. Announce it’s for sale

Some customers will gobble up your offering immediately, but most won’t so don’t quit there. Instead, convert people who are silently considering it by continuing to communicate what they need to know, as well as testimonials.

3. Limit the offer and close the deal

If you intend to only allow people to buy at certain times, this is a critical step. People need to know and will be moved to act if they know it’s a limited offer.

On the other hand, if you launch something that will be available indefinitely, consider offering a launch deal people can only get for a limited time and make sure it’s communicated well.

Examples of businesses doing it right

A couple of months ago a new grocery store, The Fresh Market, opened in the shopping center by our home.

Months before they opened the doors, they placed a big sign along the roadway that read, “The Fresh Market Coming Soon! January 2014.”

As opening day approached, they hung a banner on the store that read “Opening Day 1/29.”

How to launch a product, how to launch a business, how to sale a new product

The Fresh Market built anticipation before opening this new store, a key part of launching a new product, service or business.

They effectively built anticipation and local buzz that lead a big opening day. Every business can do this but the “how” will vary.

Take FoxyCart for instance.

FoxyCart (client) is an ecommerce company that will soon release their 2.0 product and they’re currently building anticipation with their target market.

They’re doing this by regularly communicating updates, 2.0 features, and more via their blog, email list and social media.

Don’t forget this tiny (okay, it’s huge) detail:

Since most businesses rely so heavily on online marketing, building a quality email list is HUGE. Don’t rely solely on social media and other websites you don’t own or control.

They’re important but you’re slave to their changes.

Product and service launches are busy times. I get it. You’re in the trenches creating and fine-tuning details and working your butt off.

But if no one knows your product or service exists, your effort was for nothing and you’ve helped no one.

Good marketing must be a priority. It’s not an expense. It’s an investment into your businesses’ success and customer’s happiness when you help solve their problems.

Question: How have your launches gone? 

Chris LoCurto

By

March 4, 2014

Steps to Grow Your Business [Podcast]

March 4, 2014 | By | 6 Comments">6 Comments

Today’s podcast is my response to a great question that came in on the blog from Matt Ham:
Chris – how do you decide the next right steps when processing through growing a business? Is there a particular order that you recommend?

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  1. Revenue: It’s all about revenue in the beginning phases. Where there is no margin, there is no business. If you’re not actually making revenue, guess what, you don’t have a business! Utilize guerilla marketing and social media to build your platform as inexpensively as possible. Once you’re making a profit and the business is humming, move to the next step.
  2. Hires: Who do you hire first? Based on the first step, I’m always going to start with a sales person. Why? I need to bring revenue in and a sales person cost justifies. If they don’t sell, they don’t get paid. Now, if you are the one selling and doing an incredible job, you’d be best served to hire an admin person to take tasks off your plate that keep you from selling. Admin people are a fixed expense. If you don’t have the revenue, be careful on the budget balance.
  3.  Marketing: Think tactically not expensively. What can you do with your website? Is it functional and aesthetic? What can you do with SEO like keywords, adwords, content creation, etc. How can you continue to bolster your platform by spending a little bit of money?  Sneak peak – we’re going to be launching marketing coaching soon. 
  4. Strategic: Up until this point, you should be focused on the here and now. Once you get to this step, you should start thinking 6 months to a year out. What can you do as far as future initiatives? Are you launching new products or services? What about marketing strategies? What is the most important thing to grow the company in the next 6 months. Don’t just drop ideas into place and hope they work out. You need a system that outlines the most important thing to do going forward. After our Strategic Planning events, businesses usually leave with 4 to 6 initiatives and they leave knowing nothing is more important that those items. If you focus on those things, you grow.

Those are the steps I’d go through if I was a small business starting out or growing. On the next episode, we’re going to be answering any question you have about the process of strategic planning or our event. Comment on this post and be sure to listen for the answer on The Chris LoCurto Show next week!

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Question: What do you want to know about Strategic Planning?

Joel Fortner

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January 13, 2014

How To Fix Your Broken Marketing

January 13, 2014 | By | 13 Comments">13 Comments

This is a guest post by Joel Fortner. He is a Small Business Marketing Coach and the creator behind the Get Serve Keep marketing blog.

At the end of the day, you want marketing to drive people to your business who will buy.

Oftentimes though, businesses don’t have a clue whether they’re marketing actually does that or not. To me that’s insane.

But today, we’re going to fix that by unpacking how to develop a step-by-step online marketing strategy that’s measurable and effective. Yes, no more sucky!

Your Get business

Before someone becomes a customer, they’re in, what I call, your Get business. Your other two businesses (congrats I just made you a multi-business owner for free), are Serve and Keep.

Each one of them contains specific, measurable actions to take to accomplish a specific mission. For Get, that mission is to get customers. It’s the most challenging and delicate of the three businesses because people don’t know you well, don’t like you yet, and definitely don’t trust you.

Here are four steps to solve that pesky problem and generate quality leads who convert. 

  1. Find – Targeting is the most important step in developing effective marketing strategies, and it’s so often botched. If you don’t get this right, your marketing ideas will fall short because everything is linked to who you’re trying to build a relationship with and motivate to buy.
  2. Identify – Once you’ve found potential customers, you won’t know it until they identify themselves. This is where calls to action come in to get people to give you their email or phone number. Once you have it, you can then regularly communicate with them to develop a relationship.
  3. Educate – After someone has identified himself or herself to you, it’s time to educate them. It’s NOT time to try to sell them something. Instead, educate them to who you are, what you do, and how you can solve their problem. The goal here is to build trust and rapport.
  4. Motivate – Once you’ve educated them and built trust and rapport, it’s time to motivate them to act by making some sort of an offer. This is where many people need to improve. They execute steps to get people to this point and then they wait on the person to come to them. Bad move. Don’t do this. Take the leadership role in the relationship and make an offer. It gets a person to either do it or walk away.

The thing is many people who would have bought don’t buy when they aren’t asked to. So always make an offer!

Step by Step Example

In this example, we’ll pretend to be an estate planning lawyer named Sally who works in Chattanooga, TN. Now don’t get wrapped up on who we are in this example because these steps work for all business. The specific tactics are what change.

  1. Find step – Sally knows people do online research, and she knows people stew on a decision to get a will done for a long time. So she starts a blog as part of a content marketing plan to put fresh, relevant content online to help her get found when people perform certain keyword searches, such as “chattanooga estate planning lawyer.”
  2. Identify step – Once on her site, she offers a free guide on information she knows her target customer desires. She does this in exchange for a name and email address. The person has now identified himself or herself, and now Sally knows they exist. Being a smart marketer, Sally avoids the temptation to try to sell them something and instead focuses on building trust and rapport.
  3. Educate step – In addition to the helpful free guide, during the next few weeks, Sally educates subscribers with an auto responder series of emails. These emails are packed full of valuable information about estate planning, the process, preparation tips, and more, all designed to educate and build confidence.
  4. Motivate step – After a specified amount of time, Sally makes a low-commitment and very attractive offer to do a free 30-minute Skype or phone consultation but only to subscribers who have opened a certain number of emails. This is easily tracked in systems like MailChimp and AWeber. Chances are the people who have shown the most interest in the information provided are the ones most likely to respond to this offer. For those who didn’t open the emails, she’ll continue to provide content and track open and click-through rates until they’ve shown more interest.
  5. Offer – Finally, during the consultation she sets the conditions for a sales offer by providing more value and building trust and rapport, and then makes the offer to complete their will. At this point, her conversion rate will be very high.

There isn’t a business out there that can’t do this. Just remember, the find, identify, educate and motivate steps are your framework and the tactics should be tailored for your business and target market.

You can go deeper with marketing by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog getservekeep.com.

Question: How is your marketing working today?

Joel Fortner

By

December 2, 2013

A Proven 2-Step Method To Turn Dead Leads Into Customers

December 2, 2013 | By | 36 Comments">36 Comments

This is a guest post by Joel Fortner. He is a Small Business Marketing Coach and the creator behind Get Serve Keep.

Just because someone inquires about your product or service and then disappears doesn’t mean they’re not still interested.

It’s very common to mistaken a quiet lead for a dead one.

Selling, sales, email marketing

Don’t mistaken a quiet lead as a dead lead. Sometimes you just need to revive and bring it back to the surface.

The thing is people often inquire when they’re most interested and have time to think about what you offer and how it may help them.

So they email or call and then life happens. They get busy with stuff or distracted or even forget they ever inquired.

The worst thing you can do is write them off and say things like this. “They just must not be interested anymore,” or “If they really want it, they’ll inquire again.”

These statements come from not wanting to be salesy or pushy, or even a fear of rejection.

Don’t do this and instead take the lead.

Here are 2 tested and proven ways to revive leads:

1. The “tiny” email

It goes like this.

Keith – Are you still interested in ferrets?

Joel

That’s it. No more. No less. Send.

Now the tendency is to send a sleek-looking, well-crafted and well-intentioned email, pitching your product or service. Don’t do it. Why?

It comes across as salesy, like an ad, and impersonal.

Instead, send a plain text, tiny email in the form of a question.

2. Propose a specific day/time to chat

If your sales process involves talking with people, this tip is good for any lead, not just quiet ones.

That said, leads who have gone quiet may need a little more nurturing. So when they reply to your tiny email and say they’re still interested, propose a specific day and time to talk.

It looks like this.

Hi, Keith! Good to hear from you! Are you available to chat Monday at 3 pm ET? If you are, what’s a good number to reach you at?

Thanks!

Joel

This is superior to this alternative.

Hi, Keith! Good to hear from you! Let me know when you’re available to talk about the ferrets!

Thanks!

Joel

Leaving it up to them is not as effective because you’re putting work on them and asking them to figure it out. You want to make this as easy as possible at the time they open the email. That’s when they’re most likely to act.

So offer up a specific day and time. Then, all they have to do is check to see if they can do it or not. If they are, great! If they’re not, they’re more likely to see when they are available and respond to you because at that point they’re engaged in the process. That’s key.

I have used this 2-step method numerous times to revive leads and nurture the relationship to conversion. You can, too!

You can go deeper with marketing by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog getservekeep.com.

Question: How do you keep leads alive? Share below!

Chris LoCurto

By

April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?