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Small Business

Chris LoCurto


January 17, 2017

3 Lies Leaders Believe

January 17, 2017 | By | One Comment">One Comment


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“Today we are talking about 3 lies leaders tell themselves daily…”

If you’re anything like me, these are things I’ve struggled with in the past…so many leaders get caught up in these lies. We’ll cover three of the biggest lies many leaders tell themselves, why, and what you can do about it TODAY in your leadership.

     1. “Leading people is like leading me”

Do you tend to hire people with personality styles that match up to you?

If you’re hiring just like you, you’re doing yourself a disservice. Each personality style brings incredible strengths to a team, and you’re missing out if everyone on your team is just like you!

On the other hand, if you have different personality styles on the team then I am going to guess that you may struggle with leading them according to their personality styles.

As a leader, it can be so frustrating to not understand why your team isn’t doing what you’re asking of them…or continually falling short in an area or role. If you find yourself in this place as a leader, stop and ask, “how am I leading them to success? Am I leading them based on their personality style? Is what I’m asking them going against their personality style?”

Asking the right questions is crucial, and I’ll dive into all the specifics of this lesson at the Next-Level Leadership Live Event.

Leading well, is leading your team in the way they receive information. If you need a crash course on Personality Styles, get the tools you need here.

If you want a successful team, you must lead them based on their personality style, not how you want to be led.

     2. “How I act and react, is how my team acts and reacts”

Many leaders believe everyone should respond to a situation the way they do. In leading, you must act and react in a way that is beneficial to them. Communication looks very different for high D’s than it does for high S’s. Your team needs to hear information in a way that will move them forward…sometimes for high D’s, it’s a two-by-four over the head.

You can’t just sit back and ask, “why are they not where I need them to be?” You have to be asking the question, “is this exactly the role they need to be in?” Put a plan together to make your team member successful, and they will get to where you need them to be.

     3. “How I hear and understand things as a leader, is how my team hears things.”

Years ago, I had an event coordinator working for me that was fantastic. Why? Because she thought the way I did. I just knew if I gave her information, she would make it happen. So I promoted her, and brought in another person to fill her role. I would say to my new hire, “hey, go do this thing.” She would leave and come back asking, “What exactly is it you wanted me to do?” She would go out again and then come back…”So, what did you want me to do?”

I could not understand why it was such a challenge. To figure out what was going on, I decided to go with this team member and see where the issue was happening.

I quickly found out, I was the problem.

I kept trying to lead her the same way as I did her predecessor. I kept assuming she would be able to do exactly as I was asking without giving any information…and that was my mistake. I went back and poured through her DISC profile, and saw everything I was doing to set her up for failure. I was expecting her to be the same, and not leading her in her strengths. She needed far more details. I also quickly figured out that her predecessor would always get it done, but with a trail of destruction in her wake. Highly detailed personalities need to be led in a completely different way.

The keys are understanding how each individual hears things, understands concepts, acts, reacts, and how they need to be led in their personality style. There are no hacks to this. You need to learn how to lead each person individually. It will make you a better leader.

To take this content a step further and apply it to your leadership and business everyday…learn the tools you need to lead your team confidently, scale your business the right way, and get out from under your daily tasks to become the strongest leader for you team, register for the Next-Level Leadership Live Event.

Here’s something you can do today, RIGHT now

Think about someone on your team that you’re struggling to lead…

  1. Sit down with their personality profile.
  2. Read through all the information and see if it leans in the direction of the role you have them in.
  3. See how they see leaders, projects, how they approach you.

And lastly…ask yourself, “what have I not led them well in?”


Next-Level Leadership Live Event

If you need a crash course on Personality Styles, get the tools you need here.

Thanks for listening folks!

If you enjoyed the podcast, please share it! Check out the social media buttons on the pop-up side bar, or at the bottom of the post.

Let us know…Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!

Chris LoCurto


November 15, 2016

Encore Episode: Creating a High Quality Culture

November 15, 2016 | By | 2 Comments">2 Comments

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Before we dive into today’s show, we have incredibly exciting news….we’re getting ready to launch our BIGGEST event of the year. It’s our second annual Next-Level Leadership Live Event!!!

When we launch registration… for a short period of time you will have the opportunity to get a freakin’ phenomenal price. We’re only going to do this for a couple of weeks, and it’s during the Christmas season. *Cue holiday merriment and cheer*

Here are just a few of the things we’re going to be teaching on…How to scale your business in a healthy way, how to lead your team to top performance and in-depth lessons on health, marketing, sales, and more…

This is going to be a jam packed 3 days looking at making you, your team and your business successful in every area with new perspective.

Now there are folks already on the waiting list for this event…who will be notified before everyone else when tickets are available. Right now, if you want to get on that list go to!!

I want on the list!

On to our episode! Culture is kind of a big deal around here. I spend a great deal of time teaching entrepreneurs and guiding teams on how to create high quality culture in their organizations. It’s a major component of every business, and it has the power to destroy your company or make you successful. This week we are bringing you an oldie but a goodie and revisiting one of our most listened to podcasts of all time.

INC Magazine invited me to do a talk on culture and those lessons have been available in chapters to blog subscribers. Today, I’m featuring three of the lessons in the podcast.

Question: How Do You Create High Quality Culture?


If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.


Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!

Chris LoCurto


October 18, 2016

Encore Episode: What You Have In Common With Wine

October 18, 2016 | By | No Comments">No Comments

Today’s episode is part viticulture and part life lesson. I think you’re going to enjoy it…especially if you like wine!

Hi folks, this week we are bringing you an oldie but a goodie and revisiting one of our top rated podcasts of all time. (This is one of the most important things we talk about, and it’s so powerful…) So this is an encore presentation of us talking about what you have in common with wine!

In this podcast I’ll explain:

  • How wine grapes are grown and how this relates to you and your business
  • Your Root System
  • What makes a great farmer and how that farmer harvests a perfect grape
  • The process of destroying perfect grapes to make great wine
  • How farming and the process of wine making relates to you and your business

Every great business has seasons and there is a cycle or a process to growth. There are times to take advantage of the sun, the shade, creating boundaries and making sure things are set up correctly to grow. My own businesses have had moments of destruction to create something new, next thing you know, we grow. For me, I see that as God preparing us.

Just like the wine, there are seasons of aging in a barrel, mellowing out and giving us extra flavor. We can’t discount the destructive times. In those times, we’re becoming more intense. If we don’t look back with our teams and celebrate what we’ve come through or what we’ve done, we don’t understand that it’s a season we’ve grown out of.


Next-Level Life

Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!

Question: Have you come out of a hard season of life or business that made you stronger?

Chris LoCurto


September 20, 2016

Why Biblical Perspective Grows Your Business, And How to Get It

September 20, 2016 | By | No Comments">No Comments

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You don’t need great experience to pull off that business venture or big transition.

The fear of failure, of not being capable, is overcome by understanding. Maybe you’re here: you don’t feel like you know everything about how to get started, what to do, or how to make it work. Here’s my suggestion, fill in the blanks! You must have great perspective to not have fear.

When it comes to fear, what most people are missing is quality perspective. I see this ALL the time. Here’s my rant…

God’s not going to call you to do something, then let you fail.

One of the biggest misconceptions that people have, unfortunately from decades and decades of bad Christian teaching, is the belief they are standing on a rug and God is holding onto the edge to just yank it out. That’s horrible teaching, it’s not true. God has a plan to prosper you.

We don’t believe God has our best interest at heart.

If God is telling you to do something, there is NO reason to not step out there. He’s not confused or changing his mind. Step out and pray for help with unbelief. That’s the faith side of it. The business side of it is a little different. 

Here’s what you’ll discover on the business side this episode:

  • What categories you need to gain perspective on for you business
  • How to define your platform
  • Forming a plan for reaching your audience
  • Differentiating yourself and your offering in the market
  • How to advertise to grow your brand and connect with your ideal customer
  • Determining the demographic that will be receptive to you
  • How to tailor your message to your audience
  • How to get your product or message in front of people

You can’t just sell a product. If you do, people will be bored with you. You must become relevant to your customer’s life. Speak to them in a way that makes them think, “Man, that [fill in your name], I want more from them.”


When you gain this perspective, you actively remove obstacles from the table. What is left over becomes a clear picture of what you go after.



Elevate Your Leadership Online Event

If you want to be on the show and have your question answered by me, it’s easy to do now. Get on the schedule here.


Thanks for listening folks!

Share the love

If you enjoyed the podcast, please share it! Check out the social media buttons at the bottom of the post.

Let us know…

Reviews are insanely helpful. I read each and every one of them! Please leave an honest review for Chris LoCurto Show Podcast.


Want more? Don’t forget to subscribe to the show on iTunes!


Q: How have you overcome fear holding you back in business?



Chris LoCurto


April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?

Chris LoCurto


April 16, 2013

Simple And Easy Tips For Entrepreneurs

April 16, 2013 | By | 9 Comments">9 Comments

I just finished being interviewed on The Iron Jen Show: Simple and Easy Tips for Entrepreneurs.

Chris LoCurto, Leadership, Business, Strategic Planning

It was a LOT of info on what you need to do to be successful in business.

Be sure to click the link to listen, and then leave a comment about it below.

Chris LoCurto


April 12, 2013

ObamaCare: How Is It Affecting You?

April 12, 2013 | By | 38 Comments">38 Comments

ObamaCare has taken a pretty heavy toll on small business. Every week I am having conversations with entrepreneurs who are telling me ObamaCare is causing them to lay off team members due to the increase in rates it has created.

Chris LoCurto, Leadership, Business, Strategic Planning, ObamaCare

As well as companies aren’t hiring because of the potential impact.

The Federal Reserve reports:

  • Employers Cited ObamaCare As Reasons For “Planned Layoffs And Reluctance To Hire More Staff.”
  • Businesses Have “Delayed Hiring” Due To ObamaCare.
  • ObamaCare Has Caused Companies To Hire “The Absolute Minimum” Of Employees To Skirt The Law’s Burdensome Regulations.

In 2014, companies with 50 or more team members are expected to pick up 100% of team member insurance, or pay $750 a year per team member penalty to the Government. This is a ridiculous idea, since it will be cheaper for companies to pay the fine and leave team members without insurance. But the Government will get paid!

Many companies are considering not growing past 49 total team members. Thus keeping them from growing business.

There are SO MANY issues with this that I could post on, but I really want to know your thoughts.

Question: How is ObamaCare affecting you, and what do you think of the changes? 

Chris LoCurto


April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments">50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!

Chris LoCurto


April 2, 2013

Quality Living Made Simple

Today I want to share with you the interview that I did on Joshua Rivers podcast Quality Living Made Simple.

Chris LoCurto, Leadership, Business, Strategic Planning, Entrepreneur

Josh is preparing to attend the EntreLeadership 1 Day event in Oklahoma City, and he wanted to ask me a few key questions like:

  • Do you prepare yourself for attending an event? If so, how?
  • How can someone get the most out of an event like EntreLeadership 1 Day?
  • How do you network when going to an event?

Those are just a few of the questions I answered in this interview. To hear the interview click here.

Chris LoCurto


April 1, 2013

Debt Limit: How To Increase Yours

I couldn’t help but post this great and informative piece on increasing your debt limit. Let me know if this works for you.

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Question: Does any of this sound familiar? How do you feel about it? 

Chris LoCurto


March 26, 2013

If You Haven’t Loved My Apology Yet, You Still Can

March 26, 2013 | By | 13 Comments">13 Comments

When I made the switch to MailChimp, I made some rookie mistakes that had me emailing my subscribers twice each day. (Some three times)


I quickly sprang in to action, because I’m that kind of guy, and called my buddy David Morris at Dillanos and asked if he would be so kind as to help me say I’m sorry.

David was so kind as to offer a 30% discount on all Dillanos coffee for the whole month of March!!!! 

All you have to do is click here or on the image to receive this incredible offer, and enter the promo code WHOOPS (Thanks for rubbing it in David) and stock up while the gettin’s good!

Chris LoCurto


March 25, 2013

Customer Service: Do You Really Care?

March 25, 2013 | By | 48 Comments">48 Comments

Customer Service is something you hear me preach about quite a bit here. To me, it’s the lifeblood of your organization. Without at least good customer service, few people care about your product.

Customer Service

Recently I attended a conference in Colorado. (Having been to a ton of events, and perhaps put on one or seven hundred myself, I was pretty excited that we had two great instructors in Pete Richardson and Michael Murphy.)

During one of the sessions, Pete shared about an experience he had with the now defunct CompUSA. Early in his last business he had used CompUSA to get all of his computers up and running…and continuously fixed.

He got to a point where he was so frustrated with CompUSA’s customer service that he was just done. He went to the store that he had been using and wanted to let the manager know what was going on.

As he walked in he noticed the manager standing under a sign that listed the companies core values. As he looked up and read them, he thought to himself that they were pretty solid.

He then decided to let the manager know what was going on. He said, “I am taking my business elsewhere and I thought you might want to know why”. To which the store manager said, “No…I really don’t.”

Without the need to respond, Pete left the store and never went back.

There comes a time in your role as a leader or entrepreneur where you have to take responsibility for your companies actions. Is there any doubt it was this kind of attitude towards customers that caused the retail chain to die off?

 You can’t be surprised that you lose business when you treat the actual business like…business! Instead, you have to treat your customers like they are actually the ones contributing to your 401K.

Yes, there are times that the customer is wrong. I do believe that. But to continually mistreat customers, and then wonder why you’re wearing a paper hat flipping burgers, is ridiculous. Understand where your paycheck comes from and respond accordingly. Especially if your speaking under your core values.

Question: How should Pete have been treated? 

Chris LoCurto


March 18, 2013

Leadership: What Are You Doing?

March 18, 2013 | By | 62 Comments">62 Comments

Leadership has never been obtained through osmosis…as far as I can tell. It takes you doing something to gain the leadership wisdom needed to lead people.


This week I am in Colorado feeding my mind and, if you’ve seen some of the pics I sent out, my soul as well. I’m attending a conference to add some tools to my leadership tool belt.

Early on in my leadership career I learned the power of not sitting on my backside waiting for God to fill me with ideas of how to take my team to the next level of their success.

The more I filled me with great information, the more I could turn around and pour that information back into my team.

As a leader, it’s your responsibility to do the same. Find great events, conferences, workshops, etc. to grow you in what you are doing, or where you are headed.

Don’t wait for someone to tell you what to do or where to go, be looking for ways to grow you! Here are just a few areas to focus on:

  • Servant Leadership
  • Team Building
  • Motivation
  • Goal Setting
  • Coaching
  • Mentoring

And then be sure to do one of the most important things you can between each lesson – BRAIN DUMP! As I teach I always make sure that people understand the importance of getting out on paper what they just learned, as fast as they can.

This is for two main reasons:

  1. You do not want to leave the event on a high, knowing that you just learned a ton, only to forget it all next week.This happens when you THINK you’ll retain it all.
  2. If it’s an event that has more than one teaching segment, then you’re about to fill your brain with a ton more stuff. So be sure to get out what you can so you can fill it again.

Pick how many times a year you can grow you with an outside of your company event. Then, put it on the calendar! Don’t…wait!

Question: What are you doing to grow YOUR leadership?

Chris LoCurto


March 14, 2013

How You Know When Social Media Marketing Works

March 14, 2013 | By | 58 Comments">58 Comments

Here’s an guest post on social media marketing by Joel Fortner. He specializes in helping entrepreneurs be better marketers. He is also the author of the intelligent blog, Get Serve Keep. You can guest post as well. Read how to here.

Ledership, Marketing, Social Media

As I wrote about here, many entrepreneurs are pretty frustrated with social media because they’re not getting results.

We all hear about successes but few are actually experiencing them.

In my experience, this is because many businesses put too much pressure on it, expecting to land sales through engagement with followers. Sorry but that’s very rare. Inter-related, people often measure the wrong stuff.

Get nerdy

In marketing, it’s imperative to measure so you know what’s working and what isn’t, but it’s ultra-imperative you measure the right stuff.

For instance, tracking website page views isn’t very helpful. Neither is tracking Facebook page “likes,” Twitter followers or blog subscribers, especially if these aren’t people who will ever buy.

Another reason “likes” and followers aren’t helpful is because people find social sites in so many ways. It’s very difficult to tell who these people are and if they will ever be interested in buying from you.

Well how do you know if they’ll ever buy? Filter in those who may. Enter measurement step one.

Facebook Is An Oven

Think of social media as your relationship-building oven. It’s where you get to know people, build rapport, and establish your expertise.

And you keep your oven running until you’re ready to make the next move. That could be to download a white paper, attend an event, watch a webinar, write a review, or a thousand other things. But the key to this step is eliciting a name and/or email.

The point is to get people to take an action. Why? Because those who do are more likely to ultimately buy from you down the road, and by giving some information to get whatever you gave, they’ve identified themselves to you. That’s measurable!

At this point, you continue to make moves to get this smaller group of people to take an action, furthering filtering themselves in, until you finally make the sales pitch to your warmest prospects.

If you’ve done this correctly, you will see conversions. I’m living proof of that as nearly all of my marketing coaching clients originated with social media.

Question: Are you one of the frustrated or one of the success cases? Share below!

You can go deeper with Social Media Marketing and much more by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog. Click here.

Chris LoCurto


March 12, 2013

Ask Me Anything

Tomorrow I’m going into the studio for another Q & A EntreLeadership Podcast to answer YOUR questions.


These episodes are always the most downloaded, so please feel free to ask whatever you would like in the comment section, and hopefully your question will make it to air.

Except, don’t ask about the time I was Siegfried and Roy’s tiger nutritionist. You change one diet… Anyway, it’s a little embarrassing.

Ask away, and please invite your circles to do so as well.

Chris LoCurto


March 8, 2013

The Leader’s Prayer

Here is a guest post by Matt McWilliams. Matt is an author, motivator, and thought leader.

He writes daily at on life, leadership, love, and more. He has learned everything the hard way and sees failure as a catalyst to success. You can follow him on his blog and on Twitter.

God, grant me the serenity…

Those are famous words from the Serenity Prayer by Reinhold Niebuhr. I was praying this prayer a few days ago and halfway through it hit me that this prayer was made for leaders.

So I rewrote it and out came the “Leader’s Prayer for Serenity.”


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As leaders, we often worry about the things we cannot change, like the economy, our team members’ personal lives, or what the competition is doing. This worry is crippling. So much so that we cannot focus on the things we can change (ourselves, our company culture, our modeling to others).

This prayer is all about asking God to allow us to focus only on what we can change, even while the world around us may spin out of control.

If you are a leader, you would do well to prayer this daily.

Question: What part of this prayer speaks most to you?

Chris LoCurto


March 7, 2013

Marketing Your Product Or Service

Marketing your product, and yourself, is a necessary evil. So many of us love the results of marketing, but hate the process of self-promotion.

Marketing, Leadership

However, without proper marketing, nobody knows you exist. I used to tell my team all the time, “If people don’t know we’re coming, they can’t buy tickets to our events.” Which seems obvious enough.

The problem is, most people don’t realize that just putting a WE’RE OPEN sign out front doesn’t bring awareness to the community at large. On top of marketing for awareness, you also have to be prepared to market your quality.

Recently I had a conversation about a friend’s spouse who was bidding a painting job on Craigslist that needed to be done by Saturday.(The conversation was on a Wednesday.) He was supposedly one of twenty people who bid this specific job.

The client called him and shared that he was on the higher side of those bidding, but he was being considered because he could do the job sooner than some of the others. If he was willing to come down on his rate, he would then be on the short list of folks being considered.

At the time, they were in negotiations on the rate. I shared with her that he needed to reconsider negotiating his rate. Instead, he needed to focus on selling the quality of his work. The client already tipped his hand when he shared the need to get it done quicker than some of the painters were able to do.

In a group of twenty bidders, the client also took the time to call him. This also is a tip of the client’s hand to his desire to work with my friend’s husband. And as any good businessperson should do, the client asked for a reduced rate.

I have ABSOLUTELY no problem with you asking for a reduced rate, as long as you understand that you might not get it. With these pieces of the puzzle, I suggested that he not focus on reducing his rate. Instead, go back to the client and let them know that he can offer something much greater than a discount; he could offer his personal guarantee of the quality!

If it was me, I would remind him of my ability to get the job done in the time frame he desires, AND that I would do a much better job than the folks who are low balling their bids. You see, people who are willing to give low bids will either do a fast and low to decent quality job, whereas I would do a high quality job that would not leave him regretting his decision come Sunday.

When marketing your product, don’t forget to also market you, your quality, and why you can offer something that nobody else can. Click here to Tweet

If you can do that, you’ll get all the jobs you want.

Question: What would you have done in this situation?

Chris LoCurto


March 5, 2013

Do You Support Your Team?

Leadership support is vital to the success of any project or process a team is executing. In fact, if your leadership is not supportive, I believe your potential impact decreases by a minimum of 50%.


As someone who coaches leaders and entrepreneurs on how to fix and grow their business, I have seen the effects on a team when their leader isn’t 100% on board.

It tends to look like:

  • Incomplete projects
  • Lost morale with individuals and teams
  • Lost productivity
  • Undermined leadership effectiveness
  • Decreased trust and loyalty from team members to leadership
  • And potential gossip

As a leader, you must understand that your team gets their energy from you. So if they believe that you aren’t sold out on whatever it is that you have them doing, then in turn, they will lose faith in it as well.

Too many times I see this leadership action masked as “trust” or “delegation” to team members. Leaders say that they are allowing team members the room to do what is needed.

This is shows an incredible amount of immaturity in a leader. If you trust your team to pull something off, then you inject your support and approval.

And proper delegation means doing everything you can to help a team member succeed. (I probably need to post about that as well. :-))

So if you’re seeing the issues that I listed above, take a hard look at what you’re doing as a leader. Perhaps you need to get in the game and support your team.

Question: Tell us of a time you experienced an unsupportive leader. 


Chris LoCurto


March 4, 2013

You’re Gonna Want To Read This Apology!!

Ok, so I have to apologize immensely for the one…or maybe three extra emails that you received this week.


And If you are one of the ones who have been with me from the beginning, and you subscribed on WordPress, then you received six extra emails this week.

At the end of this post is an incredible offer for your trouble!

So, I switched to MailChimp last week and, well, I messed things up. I am still trying to figure it all out. HOPEFULLY, you are only getting one email today.

Unless you’re a WordPress subscriber, then you are still receiving one from WordPress with the WP logo, and one from me.

If that’s you, and you received one from me and one with the WP logo:

Wordpress email

then please hit unsubscribe at the bottom of the WP email and it will remove you from the WordPress database, but keep you in the MailChimp database. AGAIN, ONLY IF YOU RECEIVED TWO EMAILS, AND ONE HAS THE ABOVE WP HEADER!

If you still got two emails that aren’t with the WP header, CRUD!!!! Please know that I’m working on it. And I might shut down until I get it right.

Either way, I called my buddy David Morris at Dillanos and asked him to reinstate the discount of 20% that he gave back on the interview post as a way for me to say sorry to my incredible followers.

He not only was glad to help, but he decided to make it even better!! David and Dillanos is giving a 30% discount for the whole month of March! SAWEET DOGGIE!! And to rub it in, he came up with the code WHOOPS Click  here or the image below.


So thank you for sticking with me and putting up with my inability to be a web developer.

Chris LoCurto


March 1, 2013

Want A Creative Way To Make More Revenue?

Here’s a great leadership post by Lily Kreitinger. Lily specializes in helping leadership effectively train team members. Follow Lily at, or on LinkedIn. You can guest post as well! Read how to here.

Leadership, Creativity, Team

Ages ago, I wrote my dissertation for my Bachelor’s Degree on Creative Expression. My hypothesis stated: Children who are allowed to express themselves creatively will improve their reading comprehension significantly.

I did the required research and then I designed a creative expression workshop for third graders. The results were astounding.

In the study group, all of the students, ages 8 and 9 increased their reading comprehension skills dramatically after a 6 week program designed to create an environment where they could express themselves in many creative ways.

The theory indicated that if students understood the permanence of written language, they would seek this way to express their ideas and feelings. We guided them through expressive dancing, which they found out was not permanent.

Then we allowed them to express themselves through painting and drawing, but they found out that others couldn’t understand what they meant to depict.  Finally they went back to writing, which had the advantage of being conventional and permanent.

What does this have to do with you and your team?

  1. Do you have a need to increase your revenue?
  2. Do you have a need to produce better products or offer new services?
  3. Would you like to design something to fit your clients’ needs at a better cost?
  4. Would you like to improve your processes?
  5. Would you like to be more productive?

All these goals can be achieved by fostering a more creative environment in the workplace. “But, we need rules and regulations, and can’t have people running around like it’s a zoo,” you will say.  I will mention some names such as: Disney, Pixar, IDEO, Apple… and I’m sure you know of others.

What do they all have in common? Outstanding products and a very creative office environment.  People are allowed to dress any way they like, design their own “cubes”, some of them with no walls. Boundaries between work and play are sometimes not clear.

People get paid to dream, think, make mistakes and in return produce the craziest, best ideas they can…and make tons of money in the process.

Question: If a group of 8 year-olds could improve their grades in school because they were allowed to play and dream, what can you do for your team today to foster creativity and produce amazing results?