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Stick and Carrot Approach

Chris LoCurto

By

July 8, 2014

Steve Jobs’ Stick and Carrot Approach [Podcast]

Steve Jobs’ famous and highly criticized “stick and carrot” approach was created to incentivize and lead people. Believe it or not, this approach works according to personality style. When you’re leading people and trying to incentivize them you have to know what their motivators are. How do you find out what motivates them? By understanding the personality styles and values of your team.

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Stick and Carrot Approach by Personality Style

If you’ve got a High S or High C personality style, you’ll never motivate them by dangling a carrot in front of their nose. Their personality style doesn’t care about that incentive style. Instead they’d rather you tell them what an incredible job they’re doing, not in front of others, over extra money any day.

If you’ve got a High D or High I personality style, you’ll probably be able to lead them with a carrot and a stick. Especially High D’s. They’re all about competition, incentive and accomplishment. High I’s are also like that but love to know that you think they’re amazing and enjoy that praise in front of their peers.

If you’re going to dangle a carrot in front of someone, choose the right vegetable.

Stick and Carrot Approach by Values

There are seven essential values: economic, individualistic, political, regulatory, aesthetic, altruistic, and theoretical. If you’ve got someone that’s not a high economic, dangling a dollar in front of them isn’t going to make a big difference. If someone is a high altruistic, they’re motivated by doing something that’s helping others. If another person is highly theoretical, they want new information and constant change from learning. Learn more about the values and motivators and get the test in the store.

When you understand personality styles and values, you’ll certainly understand what to utilize and how to incentivize your team.

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Question: How has the stick and carrot approach worked for you?