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Strategic Planning

Chris LoCurto

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March 11, 2014

Your Strategic Planning Questions Answered [Podcast]

March 11, 2014 | By | 3 Comments">3 Comments

On todays podcast, team member Joel Fortner joins me to answer your questions about strategic planning!

In this episode, I dig into my strategic planing process and answer questions like:

  • Why does strategic planning matter?
  • What’s involved in a strategic plan?
  • How do you implement and follow through once you’ve got the strategic plan?
  • What kind of information do you get out of a strategic plan?
  • How far ahead do you plan out the future of your company?
  • How often do you revisit a strategic plan?
  • When do you re-vamp a strategic plan?
  • Will you make more money and increase revenue?

I’ll also be sharing stories from several companies that have gone through my Strategic Planning events and have had tremendous success.

“The Strat Plan gave us perspective on our business that we could have never obtained on our own. We gently peeled back the leadership lid that was creating a bottleneck to our companies growth opportunities. The step-by-step guidance of the Strat Plan methodically helped us develop a vision that gave us the gift of unlimited potential. We were able to shift away from a singular event driven momentum so we can now engage in the long term process of success.” - Brian Staley, ITG

Question: What else do you want to know about the strategic planning process?

 

Chris LoCurto

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March 4, 2014

Steps to Grow Your Business [Podcast]

March 4, 2014 | By | 6 Comments">6 Comments

Today’s podcast is my response to a great question that came in on the blog from Matt Ham:
Chris – how do you decide the next right steps when processing through growing a business? Is there a particular order that you recommend?

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

  1. Revenue: It’s all about revenue in the beginning phases. Where there is no margin, there is no business. If you’re not actually making revenue, guess what, you don’t have a business! Utilize guerilla marketing and social media to build your platform as inexpensively as possible. Once you’re making a profit and the business is humming, move to the next step.
  2. Hires: Who do you hire first? Based on the first step, I’m always going to start with a sales person. Why? I need to bring revenue in and a sales person cost justifies. If they don’t sell, they don’t get paid. Now, if you are the one selling and doing an incredible job, you’d be best served to hire an admin person to take tasks off your plate that keep you from selling. Admin people are a fixed expense. If you don’t have the revenue, be careful on the budget balance.
  3.  Marketing: Think tactically not expensively. What can you do with your website? Is it functional and aesthetic? What can you do with SEO like keywords, adwords, content creation, etc. How can you continue to bolster your platform by spending a little bit of money?  Sneak peak – we’re going to be launching marketing coaching soon. 
  4. Strategic: Up until this point, you should be focused on the here and now. Once you get to this step, you should start thinking 6 months to a year out. What can you do as far as future initiatives? Are you launching new products or services? What about marketing strategies? What is the most important thing to grow the company in the next 6 months. Don’t just drop ideas into place and hope they work out. You need a system that outlines the most important thing to do going forward. After our Strategic Planning events, businesses usually leave with 4 to 6 initiatives and they leave knowing nothing is more important that those items. If you focus on those things, you grow.

Those are the steps I’d go through if I was a small business starting out or growing. On the next episode, we’re going to be answering any question you have about the process of strategic planning or our event. Comment on this post and be sure to listen for the answer on The Chris LoCurto Show next week!

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Question: What do you want to know about Strategic Planning?

Chris LoCurto

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February 10, 2014

If Your Actions Inspire…

February 10, 2014 | By | 5 Comments">5 Comments

John Quincy Adams, leadership quote

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.”
John Quincy Adams

The sixth president of the United States summed up the entire essence of leadership pretty well. When we aren’t inspiring people to dream, learn, do and become more, we’re not leading.

The entire goal of this blog is to do just that. I want to release content every week that helps you discover how to find the life and business you really want. What will help you dream more, learn more, do more and become the best version of yourself and your business? What will help you inspire your team to do the same?

We’re starting a new video series and your question might be answered! Ask anything you want to know in these categories by commenting below:

Question: What would you ask in a coaching session, LifePlan, Strategic Planning event or what do you want to know about personality styles?

 

Chris LoCurto

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January 23, 2014

Business In Crisis [Video]

January 23, 2014 | By | 5 Comments">5 Comments

What do you do when your business is in crisis? If you’re ready to shut the doors and searching for one final jolt of strategy, what’s the game plan? If this is you, stop. Take a deep breath and watch this video.

You don’t need more products to save you. You don’t need a new service to save you. You don’t need to expand your offerings and meet every niche in the market. Just stop. When you freak you freeze. You become frazzled and can’t think through the things that have made you or saved you in the past.

Take a look at the things you’ve done that are profitable. Focus your attention on doing what actually works. What’s gotten you to this point? Sometimes we get an entrepreneurial hubris that we can do 20 different things based off the one thing we did well. Next thing you know, the thing that actually made money isn’t the priority. Focus on what’s working and make that the priority.

If you’re starting a business and you’re in crisis mode, ask the question, “Does anybody even know your company exists?” You can’t just open up a business, hang a sign outside and expect that people will come. If no one knows you exist, get out there and let them know! Use guerilla marketing or social media. Do something!

If you’re a business in crisis, you need serious coaching and you need it immediately. Go to the coaching page to learn about the 1-on-1 Business Coaching options I offer right now.

If you’re a business that’s stagnant, looking for growth or wanting to take your business to the next level, check out my Strategic Planning events.

Question: Have you been a business in crisis? If so, how did you make it through?

Chris LoCurto

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November 18, 2013

Why Strategic Planning Matters

November 18, 2013 | By | 2 Comments">2 Comments

What if you had a way of knowing what your greatest opportunities were as well as the most important things your organization should be focusing on right now?

Most entrepreneurs start their business by discovering a way to make a widget or provide a service and sell it. They’ll spend countless hours and years struggling to figure out a way to grow exponentially, create reoccurring income, and find a life in the process.

While many business owners have continued growth, what they don’t see is the incredible number of opportunities being missed on a daily basis. On top of that, they continue to hire people in positions that they perceive to be necessary. All along not knowing if some, or most of the positions are needed.

Are there other areas they should be focusing their time and money on? Are there areas of the company that shouldn’t exist? What are the opportunities that are being missed, and what’s the best way to capitalize on them?

When I started my business, I knew everything I did would be centered around helping people find purpose in their lives, growing leaders to greatness, and impacting businesses on levels bigger than they ever experienced.

I added some processes to what I’ve been teaching businesses and leaders on for over a decade, and developed our Strategic Planning Event.

The event has been so powerful to so many businesses, that I asked just a few of them to share their stories about the event.

“You can’t run your business at the level it has the potential to be unless you have this information.” – Brian Staley, ITG

If you’re ready to take your business to the next level, click here and get more information. Don’t wait for growth, make it happen today!

Question: What have you done to grow strategically in your business?