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Strategic Planning

Chris LoCurto


December 20, 2016

Vision Casting, Strategy, and Your Calling

December 20, 2016 | By | No Comments">No Comments

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On today’s episode we dive into high-level leadership strategy, and walk through what purpose is in life and work. Steve calls in and asks about how to discover your purpose in a new role and job situation, leadership strategies, and working with leaders and entrepreneurs.

Here’s what we walk through in this episode:

  • What God says about your core purpose in life, AND work
  • How to find a clear path to dollars as a leader
  • The right mindset for strategic planning
  • How to have effective leadership retreats
  • Vision casting
  • How to find and set company direction


Next-Level Leadership Live Event is going to be a jam packed 3 days looking at making you, your team and your business successful in every area with new perspective. Hurry, our Christmas Early Bird ends soon! Get your tickets now:



Chris LoCurto


March 11, 2014

Your Strategic Planning Questions Answered [Podcast]

March 11, 2014 | By | 3 Comments">3 Comments

On todays podcast, team member Joel Fortner joins me to answer your questions about strategic planning!

In this episode, I dig into my strategic planing process and answer questions like:

  • Why does strategic planning matter?
  • What’s involved in a strategic plan?
  • How do you implement and follow through once you’ve got the strategic plan?
  • What kind of information do you get out of a strategic plan?
  • How far ahead do you plan out the future of your company?
  • How often do you revisit a strategic plan?
  • When do you re-vamp a strategic plan?
  • Will you make more money and increase revenue?

I’ll also be sharing stories from several companies that have gone through my Strategic Planning events and have had tremendous success.

“The Strat Plan gave us perspective on our business that we could have never obtained on our own. We gently peeled back the leadership lid that was creating a bottleneck to our companies growth opportunities. The step-by-step guidance of the Strat Plan methodically helped us develop a vision that gave us the gift of unlimited potential. We were able to shift away from a singular event driven momentum so we can now engage in the long term process of success.” – Brian Staley, ITG

Question: What else do you want to know about the strategic planning process?


Chris LoCurto


March 4, 2014

Steps to Grow Your Business [Podcast]

March 4, 2014 | By | 6 Comments">6 Comments

Today’s podcast is my response to a great question that came in on the blog from Matt Ham:
Chris – how do you decide the next right steps when processing through growing a business? Is there a particular order that you recommend?

Subscribe to the podcast: iTunes  Stitcher Radio  SoundCloud

  1. Revenue: It’s all about revenue in the beginning phases. Where there is no margin, there is no business. If you’re not actually making revenue, guess what, you don’t have a business! Utilize guerilla marketing and social media to build your platform as inexpensively as possible. Once you’re making a profit and the business is humming, move to the next step.
  2. Hires: Who do you hire first? Based on the first step, I’m always going to start with a sales person. Why? I need to bring revenue in and a sales person cost justifies. If they don’t sell, they don’t get paid. Now, if you are the one selling and doing an incredible job, you’d be best served to hire an admin person to take tasks off your plate that keep you from selling. Admin people are a fixed expense. If you don’t have the revenue, be careful on the budget balance.
  3.  Marketing: Think tactically not expensively. What can you do with your website? Is it functional and aesthetic? What can you do with SEO like keywords, adwords, content creation, etc. How can you continue to bolster your platform by spending a little bit of money?  Sneak peak – we’re going to be launching marketing coaching soon. 
  4. Strategic: Up until this point, you should be focused on the here and now. Once you get to this step, you should start thinking 6 months to a year out. What can you do as far as future initiatives? Are you launching new products or services? What about marketing strategies? What is the most important thing to grow the company in the next 6 months. Don’t just drop ideas into place and hope they work out. You need a system that outlines the most important thing to do going forward. After our Strategic Planning events, businesses usually leave with 4 to 6 initiatives and they leave knowing nothing is more important that those items. If you focus on those things, you grow.

Those are the steps I’d go through if I was a small business starting out or growing. On the next episode, we’re going to be answering any question you have about the process of strategic planning or our event. Comment on this post and be sure to listen for the answer on The Chris LoCurto Show next week!

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Question: What do you want to know about Strategic Planning?

Chris LoCurto


February 10, 2014

If Your Actions Inspire…

February 10, 2014 | By | 5 Comments">5 Comments

John Quincy Adams, leadership quote

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.”
John Quincy Adams

The sixth president of the United States summed up the entire essence of leadership pretty well. When we aren’t inspiring people to dream, learn, do and become more, we’re not leading.

The entire goal of this blog is to do just that. I want to release content every week that helps you discover how to find the life and business you really want. What will help you dream more, learn more, do more and become the best version of yourself and your business? What will help you inspire your team to do the same?

We’re starting a new video series and your question might be answered! Ask anything you want to know in these categories by commenting below:

Question: What would you ask in a coaching session, LifePlan, Strategic Planning event or what do you want to know about personality styles?


Chris LoCurto


January 23, 2014

Business In Crisis [Video]

January 23, 2014 | By | 5 Comments">5 Comments

What do you do when your business is in crisis? If you’re ready to shut the doors and searching for one final jolt of strategy, what’s the game plan? If this is you, stop. Take a deep breath and watch this video.

You don’t need more products to save you. You don’t need a new service to save you. You don’t need to expand your offerings and meet every niche in the market. Just stop. When you freak you freeze. You become frazzled and can’t think through the things that have made you or saved you in the past.

Take a look at the things you’ve done that are profitable. Focus your attention on doing what actually works. What’s gotten you to this point? Sometimes we get an entrepreneurial hubris that we can do 20 different things based off the one thing we did well. Next thing you know, the thing that actually made money isn’t the priority. Focus on what’s working and make that the priority.

If you’re starting a business and you’re in crisis mode, ask the question, “Does anybody even know your company exists?” You can’t just open up a business, hang a sign outside and expect that people will come. If no one knows you exist, get out there and let them know! Use guerilla marketing or social media. Do something!

If you’re a business in crisis, you need serious coaching and you need it immediately. Go to the coaching page to learn about the 1-on-1 Business Coaching options I offer right now.

Question: Have you been a business in crisis? If so, how did you make it through?

Chris LoCurto


November 18, 2013

Why Strategic Planning Matters

November 18, 2013 | By | 2 Comments">2 Comments

What if you had a way of knowing what your greatest opportunities were as well as the most important things your organization should be focusing on right now?

Most entrepreneurs start their business by discovering a way to make a widget or provide a service and sell it. They’ll spend countless hours and years struggling to figure out a way to grow exponentially, create reoccurring income, and find a life in the process.

While many business owners have continued growth, what they don’t see is the incredible number of opportunities being missed on a daily basis. On top of that, they continue to hire people in positions that they perceive to be necessary. All along not knowing if some, or most of the positions are needed.

Are there other areas they should be focusing their time and money on? Are there areas of the company that shouldn’t exist? What are the opportunities that are being missed, and what’s the best way to capitalize on them?

When I started my business, I knew everything I did would be centered around helping people find purpose in their lives, growing leaders to greatness, and impacting businesses on levels bigger than they ever experienced.

I added some processes to what I’ve been teaching businesses and leaders on for over a decade, and developed our Strategic Planning Event.

The event has been so powerful to so many businesses, that I asked just a few of them to share their stories about the event.

“You can’t run your business at the level it has the potential to be unless you have this information.” – Brian Staley, ITG

If you’re ready to take your business to the next level, click here and get more information. Don’t wait for growth, make it happen today!

Question: What have you done to grow strategically in your business?

Chris LoCurto


September 2, 2013

Four Questions Every Leader Must Ask Themselves

September 2, 2013 | By | 16 Comments">16 Comments

Leadership usually focuses on bottom-line, team morale, vision, and mission. But there are a few things you have to ask yourself to gain perspective on where you are as an organization.

Chris LoCurto, Leadership, Business, Strategic Planning, LifePlan, #CLoTribe

At our strategic planning events, we spend tons of time gaining perspective on the business. Every company I work with, in the beginning, says they understand exactly where they are, how they got there, and the areas they need to focus on the most.

And every company leaves absolutely blown away they did not have a good perspective on where they are or what the main issues and opportunities are.

More importantly, they leave with an incredible understanding of how they make decisions, where they’re going, and the absolute most important things that they need to focus on right now! In fact, they leave with a plan on exactly how they’re going to do it and how they will execute it.

So what are some of the things I make them focus on? First, I get perspective on what’s going on inside of the company by asking four simple questions:

  1. What’s right?
  2. What’s wrong?
  3. What’s confused?
  4. What’s missing?

I ask every company to answer these questions before the event. The funny thing is, the initial answers are not even close to what we discover during the event. It’s difficult while you’re so focused on what you’re doing to realize what’s right, missing, and confused in your business.

As leaders, however, we usually don’t have a problem knowing what’s wrong. That column always seems to be filled up pretty well. That’s partly why I always start by asking what’s right.

This should be one of the easiest things for an organization to do, but it’s very difficult for a company to visualize what is right inside the business. They usually get about six things listed and then stop.

It’s one of the first questions I ask because it shows the leadership that we have a lot of work to do. And that’s just the very beginning of three days of discovery!

So, here’s what we’re going to do. I’m offering one company the opportunity for me to coach them on this process. Yes, I’m going to give an hour of coaching away for free! All you have to do is fill out this form and we will pick the winner by September 6, 2013.

Question: What’s the most difficult of the Four Helpfuls for you to fill out?

Chris LoCurto


July 15, 2013

The Poimen Group Announcement

It’s been almost six months since I started my business. After 12 amazing years with Dave Ramsey, countless hours leading, teaching and coaching leaders and entrepreneurs, I felt God calling me to leave. It was the most difficult decision I’ve ever made but over the past few months, I’ve built my own business to do what I love – coach business and entrepreneurs and develop leaders.

Chris LoCurto, Leadership, Business, Strategic Planning

Along the way, I talked to someone very special about naming my business. She gave me the word “Poimen.”  Which, if I’m being serious, sounded lame. But then she sent me the definition.

Poimen (pronounced poy-mane’) is the Greek word in the Bible for:

A herdsman, especially a shepherd. The tasks of a Near Eastern shepherd were – to watch for enemies trying to attack the sheep – to defend the sheep from attackers – to heal the wounded and sick sheep – to find and save lost or trapped sheep – to love them, sharing their lives, and so earning their trust.

It was so powerful and a word that many have since told me is me. I sat on it awhile, and even asked some of the #CLoTribe if they had any ideas. And as God does it, a couple of people said that I remind them of the word “Poimen.” Yes Virginia, God really does care about the little things.

I shared it with the folks helping me build the business and they were all excited. Therefore, let me introduce you to the company name –

The Poimen Group

My heart is to grow leaders, entrepreneurs, team members and businesses to be better than they have ever been. I want to change the popular opinion that leadership is about the leader. Instead, real leadership is about serving others.

If you’ve been with me awhile you know one of my sayings:

As a leader, it’s your job to make your team successful, not the other way around.

And with that, I want to introduce some of the incredible people who have come onboard to help me get this thing going. First off, I need to recognize two guys who really helped me get started and headed in the right direction and continue to help push this machine along:

Chris LoCurto, Leadership, Business, Strategic Planning

Lance Osborne worked with me for many years and was the Director of our Simulcast Department. On top of having been a great leader for me, he’s also been an incredible friend. While he has a full-time job, and an amazing family, he’s found the time to help me get The Poimen Group off of the ground. Even going so far as to travel across the country to produce a video shoot that I’ll be featuring on the blog soon.

KeithKeith Cook has been a friend for almost 20 years. Keith, who also has a full-time job, and a family almost as big as Lance’s, has found personal time to come along side me to help get my online presence moving in the right direction (which is pretty much like speaking Chinese to me.) He’s been instrumental in getting the pieces together needed to make the change.


Melissa Czech worked with me in my marketing department and was known as my “commander”. Not only is she very talented at marketing, but she also knows how to get things done! She has come on board to focus on marketing, content, social media, and pretty much everything else to make this business all it can be. Melissa is helping me to give direction to The Poimen Group.


Brian Alex has been a personal friend for many years and he just happens to be the father of my beautiful god-daughters. Even though he is days away from moving his family to Sicily to be missionaries, he has been helping me to get administrative systems in place, and will continue to help from across the seas.

Chris LoCurto, Leadership, Business, Strategic PlanningJoel Fortner is not only a friend, father to my godson, and contributor to, he’s also married to one of my favorite people on the planet, my former personal assistant, Marybeth. Not only did he steal her away from me (I’m still bitter), but he’s also come on board to help with the sales side of the business. I’m excited to have his years of expertise.


Brock Fuller is a young entrepreneur at heart with a passion for business. We have named him “Brock the Intern.” He’s come on board to learn about building businesses and helping leaders and entrepreneurs succeed. Along with having the entrepreneurial fire, Brock brings a TON of great ideas and talent to the table.

The final team member is you, the #CLoTribe. You have been instrumental in me focusing on the talents that God has given me to help His children succeed. If it wasn’t for you, there wouldn’t be a You make it an absolute joy to do what I do.

I can guarantee that the people who’ve been through the StratOp & LifePlan events we’ve been doing, are grateful you exist as well. They are enjoying incredible business AND personal change!

Well, there you have it folks. I wish I had the space to write everything I would like to about these amazing people. If you made it this far in the post, I’m honored!

Now, I want to hear from YOU! What do you think of the new name, team, and all that’s going on at 


Chris LoCurto


July 3, 2013

What’s So Great About Perspective Anyway?

Perspective is one of those words that rarely gets the credit it deserves. Usually when we talk about it, we just think, “It’s my way of looking at things.”

Chris LoCurto, Leadership, Business, Strategic Planning

Last night we started another Strategic Planning event that will run through Friday. And let me say that these events are having stellar results! By far the most powerful event I’ve ever done!

When I explain the event to someone, I say that we spend a great deal of time gaining perspective. That’s when they usually look at one of us with a confused look like, “You’re kidding. How much perspective could you possible need?”

To tell you the truth, for a long time I’ve taught and coached leaders and entrepreneurs by getting perspective on their business, and how they got to where they are. Then I would tell them exactly what they need to do and HOPE they do it.

And while I always received the greatest of testimonies, I wanted to dig much further in-depth. Why? Because I know what can be done when I completely pull the business apart, give “perspective” to the leadership, and put it back together with the most important things for them to focus on that NOBODY saw coming.

Which brings us to what we open every Strategic Planning event with: an Eastern cultural way of looking at things. Thus the funny pic above.

In our Western culture we have a fast way of solving problems. “Have a problem? Fix it!” We have a tendency to go straight to the problem and fix it right away.

Many Eastern cultures, however, have a different way of solving problems. They go towards the problem, and then spend a decent amount of time circling the problem gaining perspective through analysis and diagnostics.

In fact, they will circle the problem until they have the right amount of perspective to make a decision.

If you turn the diagram on it’s side, it’s a spiral upward to the point when the best decisions will be made.

When people come in, they always come with a set ideas of what’s wrong in their business. I usually set them aside because I understand that their beliefs are usually not their biggest issues. When they leave they say the event was way greater than they ever expected!

For years people have said to me, “How in the world did you figure that out about our business? How could you see that.” To which I say, “It’s easy. I’ve been doing this for a REALLY long time, and I’m not emotionally attached to your business.”

You see, our first step in EVERY Strategic Plan, Coaching session, or teaching, is to get perspective. Once we have it, we can not only fix just about anything, but see the HUGE opportunities being missed.

The last company that was here walked a way with a plan to increase their revenues THREE MILLION IN TWELVE MONTHS!! How? Simple. Three days of us ripping their business apart, finding those opportunities, finding the major problems that need to be addressed, and putting it all back together again with an ACTUAL working plan!

None of that could be done without that important word perspective. Are you ready to see what my team can do to explode your business? If so, click here and get started.

Question: How important is gaining perspective to you?

Chris LoCurto


April 18, 2013

Your Business Is Not Who You Are

April 18, 2013 | By | 40 Comments">40 Comments

To do well in business, you have to realize your business is what you do not who you are.

Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.

Chris LoCurto, Leadership, Business, Strategic Planning

When you realize it’s what you do, you’re able to make decisions that don’t feel like they’re going to hurt as much. And this is key to growing a business that lasts.

In case you missed it last week, I’m recording a videocast soon with my good friend, Small Business Marketing Coach Joel Fortner on how to make your business last.

Joel will interview me on: – How to distinguish your business from competitors – Marketing and sales strategies – How to grow and make your business last It’s not too late to sign up to receive it. Just click here.

Question: How are you working to make your business last?

Chris LoCurto


April 16, 2013

Simple And Easy Tips For Entrepreneurs

April 16, 2013 | By | 9 Comments">9 Comments

I just finished being interviewed on The Iron Jen Show: Simple and Easy Tips for Entrepreneurs.

Chris LoCurto, Leadership, Business, Strategic Planning

It was a LOT of info on what you need to do to be successful in business.

Be sure to click the link to listen, and then leave a comment about it below.

Chris LoCurto


April 12, 2013

ObamaCare: How Is It Affecting You?

April 12, 2013 | By | 38 Comments">38 Comments

ObamaCare has taken a pretty heavy toll on small business. Every week I am having conversations with entrepreneurs who are telling me ObamaCare is causing them to lay off team members due to the increase in rates it has created.

Chris LoCurto, Leadership, Business, Strategic Planning, ObamaCare

As well as companies aren’t hiring because of the potential impact.

The Federal Reserve reports:

  • Employers Cited ObamaCare As Reasons For “Planned Layoffs And Reluctance To Hire More Staff.”
  • Businesses Have “Delayed Hiring” Due To ObamaCare.
  • ObamaCare Has Caused Companies To Hire “The Absolute Minimum” Of Employees To Skirt The Law’s Burdensome Regulations.

In 2014, companies with 50 or more team members are expected to pick up 100% of team member insurance, or pay $750 a year per team member penalty to the Government. This is a ridiculous idea, since it will be cheaper for companies to pay the fine and leave team members without insurance. But the Government will get paid!

Many companies are considering not growing past 49 total team members. Thus keeping them from growing business.

There are SO MANY issues with this that I could post on, but I really want to know your thoughts.

Question: How is ObamaCare affecting you, and what do you think of the changes? 

Chris LoCurto


April 10, 2013

How To Make Your Business Last

April 10, 2013 | By | 50 Comments">50 Comments

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for readers at the end of this post!

Chris LoCurto, Leadership, Business, Strategic Planning

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend I was doing a marketing audit with small business entrepreneur Bret Wortman of Somerset Penworks and long-time reader of Chris’s blog, and he told me a story you must hear!

The Story

Years ago, Bret used to frequent a bar in the Washington D.C. area that served very high-quality beer. He was a beer judge back then so he knew quality when he tasted it.

During a visit to the bar with some friends and fellow beer judges, they ordered a round of draft beer that had a bad flavor. They all immediately knew what the problem was – the keg lines hadn’t been flushed well when they were last cleaned.

They alerted the bar tender to the issue, and instead of thanking them, he told them they’re wrong and the lines are fine! Quite taken aback, they told the bartender they’re all beer judges, and they know what they’re talking about.

But the bartender wouldn’t have any of it. This situation came on the heels of several other major missteps during their visit.

Fast forward a few years, Bret said he popped into the bar and it had changed. They were now offering happy hour specials and food, put in dart boards, and other stereotypical bar offerings.

The owner was chatting with him and another customer. The owner asked what they thought about putting in a pool table.

The one customer said he thought it was a great idea, but not Bret, who told the owner that putting in a pool table would be the end of the bar.

And here’s the priceless lesson for you.

The Lesson You Must Remember

Bret basically told the owner that the bar had lost its identity. Years ago, it was the THE place for top quality beer and it appealed to those who sought it out. That was what distinguished it from competitors.

Over a few years, they lost their way and did what so many panicking entrepreneurs do. They broadened themselves thinking they’d appeal to more people, and over time they diluted the brand. They no longer stood for anything.

What the owner should have done was gone back to the basics of what made them popular in the beginning and hyper-focused on being the best at that one thing.

Jim Collins, author of Good to Great, gave this a name – the Hedgehog Concept.

In the book, he tells a story about a determined fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog easily defeats him by doing his one trick: rolling into a prickly ball.

If you want your business to last, be a hedgehog.

Question: Are you practicing the hedgehog concept well?

Only for readers, click here to sign up for a FREE recorded videocast of Chris LoCurto on how to make your business last! If this isn’t enough, the first 25 people to sign up get an incredible gift!

Chris LoCurto


April 2, 2013

Quality Living Made Simple

Today I want to share with you the interview that I did on Joshua Rivers podcast Quality Living Made Simple.

Chris LoCurto, Leadership, Business, Strategic Planning, Entrepreneur

Josh is preparing to attend the EntreLeadership 1 Day event in Oklahoma City, and he wanted to ask me a few key questions like:

  • Do you prepare yourself for attending an event? If so, how?
  • How can someone get the most out of an event like EntreLeadership 1 Day?
  • How do you network when going to an event?

Those are just a few of the questions I answered in this interview. To hear the interview click here.

Chris LoCurto


April 1, 2013

Debt Limit: How To Increase Yours

I couldn’t help but post this great and informative piece on increasing your debt limit. Let me know if this works for you.

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Question: Does any of this sound familiar? How do you feel about it? 

Chris LoCurto


March 26, 2013

If You Haven’t Loved My Apology Yet, You Still Can

March 26, 2013 | By | 13 Comments">13 Comments

When I made the switch to MailChimp, I made some rookie mistakes that had me emailing my subscribers twice each day. (Some three times)


I quickly sprang in to action, because I’m that kind of guy, and called my buddy David Morris at Dillanos and asked if he would be so kind as to help me say I’m sorry.

David was so kind as to offer a 30% discount on all Dillanos coffee for the whole month of March!!!! 

All you have to do is click here or on the image to receive this incredible offer, and enter the promo code WHOOPS (Thanks for rubbing it in David) and stock up while the gettin’s good!

Chris LoCurto


March 25, 2013

Customer Service: Do You Really Care?

March 25, 2013 | By | 48 Comments">48 Comments

Customer Service is something you hear me preach about quite a bit here. To me, it’s the lifeblood of your organization. Without at least good customer service, few people care about your product.

Customer Service

Recently I attended a conference in Colorado. (Having been to a ton of events, and perhaps put on one or seven hundred myself, I was pretty excited that we had two great instructors in Pete Richardson and Michael Murphy.)

During one of the sessions, Pete shared about an experience he had with the now defunct CompUSA. Early in his last business he had used CompUSA to get all of his computers up and running…and continuously fixed.

He got to a point where he was so frustrated with CompUSA’s customer service that he was just done. He went to the store that he had been using and wanted to let the manager know what was going on.

As he walked in he noticed the manager standing under a sign that listed the companies core values. As he looked up and read them, he thought to himself that they were pretty solid.

He then decided to let the manager know what was going on. He said, “I am taking my business elsewhere and I thought you might want to know why”. To which the store manager said, “No…I really don’t.”

Without the need to respond, Pete left the store and never went back.

There comes a time in your role as a leader or entrepreneur where you have to take responsibility for your companies actions. Is there any doubt it was this kind of attitude towards customers that caused the retail chain to die off?

 You can’t be surprised that you lose business when you treat the actual business like…business! Instead, you have to treat your customers like they are actually the ones contributing to your 401K.

Yes, there are times that the customer is wrong. I do believe that. But to continually mistreat customers, and then wonder why you’re wearing a paper hat flipping burgers, is ridiculous. Understand where your paycheck comes from and respond accordingly. Especially if your speaking under your core values.

Question: How should Pete have been treated? 

Chris LoCurto


March 18, 2013

Leadership: What Are You Doing?

March 18, 2013 | By | 62 Comments">62 Comments

Leadership has never been obtained through osmosis…as far as I can tell. It takes you doing something to gain the leadership wisdom needed to lead people.


This week I am in Colorado feeding my mind and, if you’ve seen some of the pics I sent out, my soul as well. I’m attending a conference to add some tools to my leadership tool belt.

Early on in my leadership career I learned the power of not sitting on my backside waiting for God to fill me with ideas of how to take my team to the next level of their success.

The more I filled me with great information, the more I could turn around and pour that information back into my team.

As a leader, it’s your responsibility to do the same. Find great events, conferences, workshops, etc. to grow you in what you are doing, or where you are headed.

Don’t wait for someone to tell you what to do or where to go, be looking for ways to grow you! Here are just a few areas to focus on:

  • Servant Leadership
  • Team Building
  • Motivation
  • Goal Setting
  • Coaching
  • Mentoring

And then be sure to do one of the most important things you can between each lesson – BRAIN DUMP! As I teach I always make sure that people understand the importance of getting out on paper what they just learned, as fast as they can.

This is for two main reasons:

  1. You do not want to leave the event on a high, knowing that you just learned a ton, only to forget it all next week.This happens when you THINK you’ll retain it all.
  2. If it’s an event that has more than one teaching segment, then you’re about to fill your brain with a ton more stuff. So be sure to get out what you can so you can fill it again.

Pick how many times a year you can grow you with an outside of your company event. Then, put it on the calendar! Don’t…wait!

Question: What are you doing to grow YOUR leadership?

Chris LoCurto


March 14, 2013

How You Know When Social Media Marketing Works

March 14, 2013 | By | 58 Comments">58 Comments

Here’s an guest post on social media marketing by Joel Fortner. He specializes in helping entrepreneurs be better marketers. He is also the author of the intelligent blog, Get Serve Keep. You can guest post as well. Read how to here.

Ledership, Marketing, Social Media

As I wrote about here, many entrepreneurs are pretty frustrated with social media because they’re not getting results.

We all hear about successes but few are actually experiencing them.

In my experience, this is because many businesses put too much pressure on it, expecting to land sales through engagement with followers. Sorry but that’s very rare. Inter-related, people often measure the wrong stuff.

Get nerdy

In marketing, it’s imperative to measure so you know what’s working and what isn’t, but it’s ultra-imperative you measure the right stuff.

For instance, tracking website page views isn’t very helpful. Neither is tracking Facebook page “likes,” Twitter followers or blog subscribers, especially if these aren’t people who will ever buy.

Another reason “likes” and followers aren’t helpful is because people find social sites in so many ways. It’s very difficult to tell who these people are and if they will ever be interested in buying from you.

Well how do you know if they’ll ever buy? Filter in those who may. Enter measurement step one.

Facebook Is An Oven

Think of social media as your relationship-building oven. It’s where you get to know people, build rapport, and establish your expertise.

And you keep your oven running until you’re ready to make the next move. That could be to download a white paper, attend an event, watch a webinar, write a review, or a thousand other things. But the key to this step is eliciting a name and/or email.

The point is to get people to take an action. Why? Because those who do are more likely to ultimately buy from you down the road, and by giving some information to get whatever you gave, they’ve identified themselves to you. That’s measurable!

At this point, you continue to make moves to get this smaller group of people to take an action, furthering filtering themselves in, until you finally make the sales pitch to your warmest prospects.

If you’ve done this correctly, you will see conversions. I’m living proof of that as nearly all of my marketing coaching clients originated with social media.

Question: Are you one of the frustrated or one of the success cases? Share below!

You can go deeper with Social Media Marketing and much more by downloading Joel’s free eBook, Small Business Guide to Marketing: Ideas You Must Know & Mistakes You Must Avoid, by subscribing to his marketing blog. Click here.

Chris LoCurto


March 12, 2013

Ask Me Anything

Tomorrow I’m going into the studio for another Q & A EntreLeadership Podcast to answer YOUR questions.


These episodes are always the most downloaded, so please feel free to ask whatever you would like in the comment section, and hopefully your question will make it to air.

Except, don’t ask about the time I was Siegfried and Roy’s tiger nutritionist. You change one diet… Anyway, it’s a little embarrassing.

Ask away, and please invite your circles to do so as well.