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Chris LoCurto


January 21, 2014

What Do You Value? [Podcast]

January 21, 2014 | By | 4 Comments">4 Comments

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Back in December, we released our VALUES Motivators Test. The VALUES profile tests what you value most in life. For leaders, having a team member in a position where their motivators aren’t utilized can be a huge waste of time, energy, and money. It is vital to have team members operating in their strengths with both their personality style and values!

This report measures seven dimensions of motivation. They are:

  1. The Aesthetic Dimension: The main motivation in this value is the drive to achieve balance, harmony and find form or beauty. Environmental concerns or “green” initiatives are also typically prized by this dimension.
  2. The Economic Dimension: This dimension examines the motivation for security from economic gain, and to achieve practical returns. The preferred approach of this dimension is a professional one with a focus on bottom-line results.
  3. The Individualistic Dimension: The Individualistic dimensions deals with one’s need to be seen as unique, independent, and to stand apart from the crowd. This is the drive to be socially independent and have opportunity for freedom of personal expression.
  4. The Political Dimension: This drive is to be seen as a leader, and to have influence and control over one’s environment or success. Competitiveness is often associated with those scoring high in this motivation.
  5. The Altruistic Dimension: This drive is an expression of the need or drive to benefit others in a humanitarian sense. There is a genuine sincerity in this dimension to help others, give of one’s time, resources and energy, in aid of others.
  6. The Regulatory Dimension: The Regulatory drive indicates one’s drive to establish order, routine and structure. This motivation is to promote rules and policies, a traditional approach and security through standards and protocols.
  7. The Theoretical Dimension: The drive to understand, gain knowledge, or discover the “truth”. This motivation can often be to gain knowledge for knowledge sake. Rational thinking, reasoning and problem solving are important to this dimension.

As you begin to look at your team members both on their DISC and VALUES, and compare it to the position they’re in, you’ll be able to identify wether or not they’re in the right spot. If they’re not, you’ll have challenges. Everything comes down to communication and when we’re not communicating effectively, it changes how we act and react!

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Question: What do you value?


  • Joshua Rivers

    Wow. This is cause for serious reflection. I haven’t taken the Values assessment, but it would be interesting to learn more about my own. I know what I want to be, but I know it doesn’t always line up with reality.

  • Lily Kreitinger

    I can’t say it enough. Using the DISC and the Values profile will give you a complete picture of where you stand and where your team stands. I have also found that my DISC numbers have changed over time and my Values numbers have stayed the same. I learned that I have a very low economic and very high individualistic, which means you can get me to work for you for free, very easily… HA!!! Seriously, great tool. Go on to the store, people!

    • Chris LoCurto

      My Economic and my Altruistic have always been the highest with Economic winning out UNTIL I became debt free. Not surprisingly my Altruistic became my highest after that. I bet yours is up there as well Lil.

      • Lily Kreitinger

        My Altruist says : “Average altruist. You are concerned for others without giving everything away.” Or… I could’ve pulled that out of a fortune cookie :) Anyway, it’s something to work and grow.