Why Vision Casting Is So Important
I have been speaking a lot lately about visions. Whether it’s talking with EntreLeadership Alumni in coaching sessions, or teaching Momentum around the country, or speaking to a bunch of pastors at the Catalyst conference.
It is a topic where the lack of vision seems to be the reason for so many of the problems that people are facing right now. Here is a recent issue I ran across and thought I would share with you:
Team vision – A lot of the business owners I have talked with lately are struggling with motivating their team. They don’t understand why they won’t work like crazy, have the same passion as them, and care about the customer more. Every time this has come up I explained how they have to spend time showing their team that what they are doing is bigger than them. One was trying to motivate a team of mechanics.
I discussed how the owner has to continuously show the team how they aren’t just turning a wrench. How each time a single mom comes in she’s bummed about having to fix the car, stressed because she probably can’t afford it, and scared that she is going to be taken advantage of. So he needs to show those guys how to take care of her like she was their own mother.
Understand that she is coming in with her guard up and talk nicely to her and treat her with dignity. Most mechanic shops always tell women that they need to replace their serpentine belt right away because it’s about to break. And most of the time, that’s not true. So go through all of the stuff that other shops try to make undue money on and reassure her that those parts on her car are looking good and probably won’t need to be replaced for ____ amount of time.
Let her know all of her options with her current issue, how much each one would cost. Then ask her if there is anything with the repair estimate that she doesn’t understand. Or does she have any questions. While she waits for the car to be fixed, offer her coffee, magazines, toys and coloring books for the kiddos. Then super serve her by doing the best repair job possible.
When you give her the keys and the bill, don’t just rattle off what she owes like you’re ready for the next customer, treat her with respect. Ask if there’s anything else you can help her with. As you cast this kind of vision for your team members, they stop being employees who turn a wrench, and become team members who are changing lives. They begin to realize that fixing that single mom’s car is work that matters. Team members become passionate when they see that the work they are doing is bigger than themselves.
Question: How can you see casting vision helping your team?