410 | Guest John Lee Dumas on The Common Path To Uncommon Success

Have you ever wished that the path to freedom and fulfillment was just a little more clear? Today we join Guest John Lee Dumas on The Common Path To Uncommon Success.

My friend John Lee Dumas, host of the Entrepreneurs on Fire podcast, has interviewed over 3,000 highly successful people to find out exactly how they made their success happen. 

His new book releases this month explaining the common path that they took to their uncommon success, and today he joins us on the show! 

The book is called, The Common Path to Uncommon Success.

John Lee says, I remember reading this quote from Einstein, “Try not to become a person of success, but rather try to become a person of value.” And I realized, Well, of course I’m not finding success; it’s because I’m not being valuable to others! That’s when things first began to change for me!

Here’s a link to John Lee Dumas’ website where you can find lots of great bonuses when you pick up his book. I know you’ll be excited and encouraged as he guides you along the path!


people, chris, world, podcast, entrepreneurs, book, business, john lee dumas, niche, idea, success, mentor, interviewing, years, net profit, months, path, launched, john, problem


Joel Fortner, Chris LoCurto, John Lee Dumas


Chris LoCurto  00:00

"The Common Path to Uncommon Success", we're going to take a guided tour down the path with john Lee Dumas, right after this.


Chris LoCurto  00:17

Welcome to the Chris LoCurto show, where we discuss leadership and life, and discover that business is what you do, not who you are. Welcome to the show, folks. We hope you're having an amazing day wherever you are. We have a great guest on the show today, John Lee Dumas is joining us, and he has a question for you. Have you ever wished that the path to freedom and fulfillment was just a little bit more clear? Well, of course you have, we all have, right? John Lee Dumas is the host of "Entrepreneurs on Fire", podcast, he has interviewed over 3,000 highly successful people to find out exactly how they made success happen. His new book releases this month explaining the path they took to success and today he joins us on the show. The book is called, "The Common Path to Uncommon Success", struggling, adding value, and reaching your zone of fire with John Lee Dumas, is coming up right after this.


Chris LoCurto  01:14

Hey leaders, what does this past year taught you? For many of you, the events in 2020 opened your eyes to core challenges and struggles that are deep within your business. I'm sure we can all agree that business as usual just won't cut it this year. But as a leader and a business owner, you may not know where to go from here. So I'm here to tell you that it's time to make a change. As a leader, it's time to pour into your business and your team by learning and implementing new core skills that will make an immediate impact. It's time to sign up for the Next Level Leadership Live Event this April. This event is tailor made for small business owners and leaders just like you, helping you to move forward even in a climate of fear and uncertainty. This is not a positive thinking session, but a strategic thinking workshop, chock-full of insightful teaching and impactful learnings, that's going to equip you to return to your business and your team ready to implement and immediately impact their growth and stability. Go to chrislocurto.com/liveevent or text, "liveevent" one word, to the number 44222 for more information and to get your tickets. Again, that's chrislocurto.com/liveevent. It's time to change your business and your leadership for the better. Don't miss it.


Chris LoCurto  02:41

Well folks, welcome to the show, John Lee Dumas, John, welcome back brother, good to have you back on.


John Lee Dumas  02:46

Chris, every time I get to hang out with you, my average goes up, because you're the average of the five people you spend the most time with, brother. So thank you for improving my average.


Chris LoCurto  02:54

Well, I appreciate that. I appreciate that. It's the least I can do, right? There you go.


John Lee Dumas  02:58

Just by being alive, just by being alive.


Chris LoCurto  03:00

Well, man, it's always good to have you on, you always brings such great information and our listeners love having you on, so let's just jump in, you've got a new book out. We're excited about this. Here's what I want to know; why did you write it, and who is it for?


John Lee Dumas  03:15

Man, listen, I've now interviewed, Chris, over 3,000s of the world's most successful entrepreneurs. It's been a decade. And I've had amazing conversations with all these entrepreneurs, of course yourself being one of those geniuses, I got to interview. And I have learned a ton over this process. And my audience has learned a lot as well. There's been over 100 million listens of this podcast, Entrepreneurs on Fire. We're getting over 1.4 million monthly listens. We've grown a fantastic audience, which I lovingly refer to as Fire Nation. And Chris, I know you get this, because you have a great audience as well. You essentially get about the same 10 questions from your audience, you know their difference varies slightly, but they're the same 10 questions in a sense, and I get those by the hundreds, the thousands, like every day, week, and month, and I honestly love my audience. I want to answer these questions individually. But there's no time in the world to do that. So I said, I need to sit down for once and for all, and not pull out of my head, like there's a little, you know, army officers' pea brain in this in this head right here. I need to pull from the 3,000s plus successful entrepreneurs that I've interviewed over the past decade, the Chris's, the Tony's, the Tim Ferris's, the Gary Vaynerchuk's is of the world. I need to take their genius, sit down, synthesize it into one book, one step-by-step roadmap and really identify what that was going to look like. And, you know, I sat down brother, I said, well, like what does Chris and Tony and Barbara Corcoran and Sally hawks, like all these fantastic entrepreneurs like what do they have in common? And was able to identify 17 core foundational principles that you have brother, that all of the successful entrepreneurs share with one another, and I put those 17 core foundational principles into a chronological roadmap step-by-step, step one, to step 17. And I called the book, The Common Path to Uncommon Success. It is a 17-step roadmap to financial freedom and fulfillment, it is the answer to my audience's problems, and I'm gifting it to them.


Chris LoCurto  05:24

I love it. It's such a good book. And there's so much great information. And I think one of the things like you just pointed out, there's a lot of commonality in people who have been successful. It's like people are looking to say, maybe there's one person who has all the right answers. And believe it or not, when you discover the information that you've put in the book, you see that this is something that's made multiple people successful. It's not like there's a magic pill that only one person on the planet has. There's a lot of people that have experienced a lot of different things. It's just getting the right information.


Chris LoCurto  06:01

Absolutely. You talk about a period of struggle in your life, when this quote hits you pretty hard. "Try not to become a person of success, but rather try to become a person of value." And that was Einstein. So that's a crazy, powerful statement. Why did it hit you so hard? And what changes did you make?


John Lee Dumas  06:19

God you always pick out just like, right the heart of the matter, you always seem to do that. So listen, real quick back drop to that, as you know, I was off in the US Army for eight years, I spent four years as an active duty officer and 13 months in Iraq.


Chris LoCurto  06:33

And thank you for that, by the way.


John Lee Dumas  06:35

I appreciate that. Thank you. And that was a tank commander in charge of 4 tanks 16 men, in Iraq during a time of war. And that was a pretty intense time for me. And at 26 years old, I entered the world like ready to conquer the world. I was like if I could do that, like be in war, I can do anything. And Chris, I went on to have six years of struggle, six years of failure, struggle, depression, PTSD, everything mixed up into one, nothing was working for me, nothing for six years. And then finally, you know, towards the end of those six years, I did say I need to start reading books, I need to start listening to audiobooks, I need to start listening to the right podcast, if I can find them. And that led me to that quote that you just mentioned, which is by Albert Einstein, which is, "Try not to become a person of success, but rather a person of value." And Chris, I had to be honest with myself and say, "What is Albert talking about? I thought the only point in this world was to chase success, was to become successful." Like, that's what I thought the whole point of existence was, and that quote, I couldn't comprehend it, you know what I'm saying? Like, it wasn't processing. So I had to sit with that quote, for a couple days and like, try to like decipher it. And I'm like, I know this is English, but I don't get these words. But then it finally did clicked for me. And I said, "You know what, here's Albert saying, 'Don't chase success, but instead be a person of value.'" And I looked in the mirror, and I said, "Dude, what are you doing that's being valuable? Like, what have you done the past year that's been a value to other people?" And the answer was nothing. And I said, "I get it, I get what Albert's saying, of course, I haven't been finding success, because I'm not being of value to the world. And that's what the world needs is people being of value." And so that's what I committed, in that moment, Chris, I said, "I am going to become a person of value. I don't know what that's gonna look like." But it planted a seed, that three months later bloomed into my idea to launch the first daily podcast, interviewing entrepreneurs. And brother, I was bad. I was a bad podcaster, also a bad interviewer. I was bad at all the things. But I was committed to being the best daily podcast interviewing entrepreneurs. And guess what? I was because I was the only daily podcast interviewing entrepreneurs. And now you and I are talking 10 years later, 3,000 episodes 100 million listeners. 1.4 million monthly listens, our business thriving 91 months in a row, of $100,000 net profit or more. Life is good.


Chris LoCurto  09:03

Life is good. You've done such an incredible job. And I love the fact that A), you're pointing people to understanding that value is way more important than chasing after this ideal that really, it doesn't exist in the numbers. You know, you can go after it and go after it and you might make it, but you're never gonna find yourself going, man, I feel amazing about myself. You're always gonna chase, well what's the new number? What's the new one? What's the new one? When you can be of value then an incredible thing happens, you just mentioned a phenomenal number; 91 months, I believe you just said, of 100,000 net profit plus, because people are buying the value, they're paying for the value. It's that value that's getting you to that number, which is so powerful. Since Entrepreneurs on Fire launched, you asked yourself, how can I add more value? You said looking back Entrepreneurs on Fire was a success, because it provided the best solution to a real problem. So you're looking at this solution of problem plus solution as getting to the value. Talk about that. And what does that mean to the listeners? And what does that mean to the people who are trying to run their businesses and, you know, are just trying to lead a team? What does that look like?


John Lee Dumas  10:18

So I want to step back from that specific question a little bit. And I want to just share what is the overall concept of this book, what really is the overall concept that I've found that has been the reason for the success of the 3,000 plus people that I've interviewed, that is a direct response to the question you just asked, which is, you need to become the best solution to a real problem. If you can look in the mirror and say, in your eyes, "I am the best solution to this real specific problem in the world." You will win. Chris, it's the people that are just out there that are pale, weak, imitations of other successful entrepreneurs that you see launching every day, whether it be a podcast, or a business, or a product or a service, or whatever it might be. This world does not need pale weak imitations of successful people. What this world needs, is you identifying your big idea, your unique, special, unique snowflake in this world, there's nobody like you, inside, within you, if you take time to be a little introspective, you can uncover and identify your big idea. And you can say, what is the zone of fire that I want to live within every single day, and from that we can get to, okay, this is my zone of fire, what is the problem within this zone of fire that I've identified that I can become the best solution to, because if you can become the best solution to a real problem, people will beat a path to your door, because everybody wants the best solution, the number one solution to their problem, the number two solution, Chris, they'll ignore you. They'll ignore it all the way to infinity, you want the best solution to a real problem. So kind of rewinding what I shared a little bit earlier, Entrepreneurs on Fire, the day I launched, I was the best solution to a real problem. What was this problem? There was no daily podcast interviewing entrepreneurs. Everyone was once per week, I as a consumer and listener of a podcast wanted a daily podcast, it didn't exist. So I launched it, I became the best I was also the worst, don't tell anybody, but only daily podcast. So I was the best solution to a real problem in the world. And people beat a path to my doorstep, to the tune of a now over 100 million listens over the past decade. And that's the synthesis of this book, be not a, be the best solution to a real problem.


Chris LoCurto  12:44

Right. Absolutely. Now, lots of folks have big ideas. And like you've pointed out, a lot of folks have come after trying to recreate somebody else's big idea, which rarely works out very well. It always ends up kind of sucking, but a lot of folks have some really big ideas. And you say that's not enough, it's not enough to just have a big idea. You talk about reaching a zone of fire, you've already mentioned that. Explain that and tell us what most people are missing.


John Lee Dumas  13:12

So listen, identifying your big idea: unbelievably important. We just talked briefly about it, Chris just brought it up again, it is step one, in this book, it is chapter one in The Common Path to Uncommon Success. But there's a reason there's 17 steps. Because if it was just coming up with your big idea, like hello, everybody would be successful. And then who knows what the world would be like, like it would just be a weird place. No there's 17 steps in this process. So your big idea, I want to be very truthful with your audience, Chris. And I mean this genuinely your big idea is a great idea. I really mean that. It is going to be a great idea, period. But other people have had that great, fantastic idea as well. And if you just wander into the competition meadow, like a little lamb, you will get slaughtered by the entrenched competition. Now, by the way, it's good that there's competition that there are people doing your big idea right now because that's validation, that's proof of concept, that's your big idea, this is real. And you instead of just saying, "I'm going to wander into this metal, like a little lamb getting ready to be slaughtered." You instead need to say, "Okay, well, I want to be getting on my journey. You know, I'm still a little baby lamb here. What I need to do, is move on to step two." Which is discover your niche, identify the void is not being filled within your big idea. What is a problem that's not being solved within your big idea that you can be the best solution to, because you'll be the only solution to it. So let's go to Entrepreneurs on Fire for an example. My idea was a podcast. Okay, I would have to gotten slaughtered just launching a podcast. So I niched down into a business podcast. Okay, there's 300 business podcasts. I mean, Chris's and others would have destroyed me because I was a new podcaster. So I niche down to third time. Business podcast interviewing entrepreneurs. Okay, there's seven of those. Do I want to be the eighth best podcast interviewing entrepreneurs? No, nobody wants the eighth best. So I said, "What are these podcasts doing wrong? Or what are they missing? Or what's something that I complained about with these podcasts?" And it goes back to what we talked about, which is, nobody's doing a seven day a week podcast. And I wish that it existed, because I was even telling my friends like, man, I just listen to a great episode. But the next episode is not coming live for another week, I can't wait seven more days. And I was like, What am I complaining about? Why not be the change you want to see in the world to quote Gandhi. And again, that led me to niche down a fourth time until it hurts, discover a niche, a void, this not being filled and day one become the best solution to a real problem.


Chris LoCurto  15:47

And I think this is such a powerful piece, if you've ever done this, but there's a lot of fear that is built around this concept of niching down, I mean, I remember in my early days, when I first came up with upon this concept of, "Hey, man, you can't touch everybody, you can't help everybody. You know, so let's take a hard look at where you're really good at where you can niche down and help this." And I remember in those early days, thinking, "Oh, I'm gonna be giving up a bunch. You know, I'm gonna be leaving a bunch on the table." And that's absolutely false. You talk about identifying an underserved niche. So what is the pushback that you get? What is the the experience that you have, as you're telling entrepreneurs; push into this area, what are the things that you see that are struggles from other people about narrowing down that audience?


John Lee Dumas  16:45

"But John, I'm not gonna have enough clients or customers or people to buy my stuff like this is gonna be too small of a niche, too small of a marketplace." And I say it's exactly the opposite. And what I want you to visualize here, just like I had you visualize a lamb getting slaughtered earlier, like, I'm sure that was a great visualization for people. I want you to visualize right now a girl, just screaming into the winds. Guess what? Nobody can hear her. Nobody cares. Because she's screaming into the winds. And that's you trying to resonate with everybody, you are screaming amidst the noise, the chaos, the buisiness, the insanity of this world, and nobody's gonna care. Because when you try to resonate with everybody, you will resonate with nobody. But when you become the best solution for a real problem in this world, then you have a chance to win, then you have a chance to do that, it's so hard in this world, Chris, it's like just taking your fingertips and just like just getting a little ledge there. And just you know, wedging yourself in there with like, you know, a little just wedge and just slowly getting traction, momentum, proof of concepts, one follower, 10 people that are fanatic. Why? Because you're the only person providing the best solution to their real problem. And then it's 20 people, then it's 100 people. And then before you know it, my little tiny niche of the only podcast interviewing entrepreneurs on a seven day a week basis, has become a media empire that has grossed over two-sorry, $20 million in the past almost decade, almost all of that net profit because we've done that with an incredibly lean, small team. Not to mention, we live in Puerto Rico and we only pay 4% tax, so. Life is good.


Chris LoCurto  18:26

I remember you and I talked about that years ago, and I was just like, man this a great idea.


John Lee Dumas  18:33

I told you back then, I said, "Do not move to Puerto Rico until you're ready to keep the money you make." And apparently you're still not already.


Chris LoCurto  18:42

It's so hot. I'm from Tahoe. You can see the background here, I'm from the cold area.


John Lee Dumas  18:49

it is unbelievably pleasant, and humid, both in the 90s every day.


Chris LoCurto  18:54

I know you have that nice pool. I've seen that there. I can say that like for us. We niched way the heck down. And one of the things that's amazing for us is that we teach really difficult stuff. It's not easy, like we have a lot of clients come in, it's painful, it's difficult. And one of the things we point out is, is that this is all we're gonna teach for a reason. You know, there's not a lot of folks that can sit at the table and deal with this heavy of stuff. A lot of folks want it nice and easy, and we're just not up for that. So that not only did it give us a great core group of people that we could go after, and teach and lead and guide, but it also gave us the people who wanted it, and I think that was one of the most powerful pieces for us was to take a look and see, these are people who are not only wanting the great information, but they're willing to go through the steps to get it and make it successful in their business and their leadership, all that kind of fun stuff. But you also talk about the proof of concept piece of niching down, which I think is vital. Talk to that. Why is that so important?


John Lee Dumas  20:04

So, again, I just need to step back a little bit because something you said earlier was so poignant. And it's so true, is that you essentially were just saying, that you do what other people are both unwilling and unable to do. Now, when you can say that, and it's true, you've done the following: you have built a barrier that is so high, that your competition will be so low. And you need to do that in this world, you need to build a high barrier, because the higher the barrier, the lower the competition. What did I do with my podcast? I built such a high barrier, doing a seven day a week podcast that people didn't think was logistically possible, interviewing an entrepreneur seven days a week. "Logistically impossible John." The best people in the world told me that, in the podcasting space, and I actually said, "Wow, if the best people in the podcasting space are telling me, it can't be done, and I find a way to do it, think of opportunity there." So I built a barrier so high by doing something that other people weren't willing or able to do, I didn't just have low competition, I had no competition. And the lower the barrier that you build, the more competition you're going to have, because you're easily replicated. And that's another huge mistake that so many people are doing in this world Chris, they're are saying, "Oh, my God, I have a really good idea. I'm going to do this." And guess what? It really is a good idea. But there's a huge flaw and problem with it. It's easily replicated. So as soon as they have success in this really good idea, the hoard piles in because everybody wants to copy success, the hoards piles in. And then everybody loses. You know, there's a reason they say marketers ruin everything, because marketers ruin everything. And it's your fault, because you built a low barrier. And so when there's a low barrier, there's gonna be high competition, because people can just walk over and step over the barrier. I built a wall like Constantinople, like there was no breaking that wall, same with Chris, like people aren't in can't do what Chris does. They can't do it. And so he is the solution to his client's problems. I was the only solution to my client's problems. I built a moat, around this podcast right here, Entrepreneurs on Fire, just like Chris's use Lake Tahoe, right behind him, to help him build his moat around his business. And that's the key. And, you know, to kind of like, end this point on what you were asking, as far as proof of concept, it's going back to the hardest thing you're going to get to in this world as an entrepreneur, is momentum. Is traction, is proof of concept. It's like looking at that, you know, 1,000 year boulder at the top of the hill that's been stuck there forever, that's you at the beginning of your journey, you can push that thing, all that you can and you want to, and that's not moving an inch. But when you do a few things right, you use some leverage you use, you know, some things that we talk about, of course, here on this episode today, and in the book, like you find a way to just crack, you know that rock a little bit, and you start to push it down the hill and like slowly it starts to turn. And then what happens? Before you know it, nothing can stop this boulder just cascading down the hill. And that's part of this first mover advantage. So, you know, for me, like I've, you know, busted my butt like marketing my podcast, and doing all the things I can with Entrepreneurs on Fire. But think of all of the momentum that was happening from other people as well. People when I was not in the room, people talking about my income reports, how crazy I was in my daily podcast. In fact, I just interviewed Tony Robbins the other week, or whatever it was like, they were helping me build this momentum up even when I wasn't there. And so it's like, that's how difficult it is to get momentum as an entrepreneur. But once you get it, hang on for the ride, because sometimes you're just wow, you're like, how did I go from x to y just like that? Because of that momentum.


Chris LoCurto  24:02

I know you've seen it, obviously, I've seen it, where people have tried to replicate what you've done, and none of them are around. You see them try going after it, it's like, it's just not gonna happen. All right, so leading into others, what mentors and coaches bring to the table, that is coming up right after this.


Joel Fortner  24:25

Hey, it's Joel Fortner here. I'm the Vice President of leadership development on Chris's team and I oversee our Next Level Mastermind business coaching program. Most business owners and leaders lack a clear path to succeed in business. They question whether they're making the right decisions, if they're focusing on the right things to really grow their business. If this is you, you need a coach in your life. Coaches help you make better decisions, navigate uncertainty, lead more effectively and grow your business without sacrificing your life and your family. In their first year, our clients typically see an average of 67% increase in gross revenue. And an average of 138% increase in net profit, and regained hours of time. Our clients stay in the program for three and a half years simply because of the results they get. So if you're ready to run your business at the next level, and see the growth you've been wanting, then visit chrislocuto.com/mastermind. Again, chrislocurto.com/mastermind today.


Chris LoCurto  25:27

All right, we're back with John Lee Dumas. And we're hitting another principle in the book. And this is something that we talk a lot about around here. And that is finding a mentor and a coach. Your perfect mentor is currently where you want to be one year from today. Such a powerful piece, sometimes people resist this idea. What's some of the pushback that you get, and why?


John Lee Dumas  25:49

"But john, but I want Richard Branson to be my mentor, I want Mark Cuban to be my mentor." And I'm like, A) They don't mentor people. Then B) Like you couldn't afford them if they did. And C) Like, they would be terrible mentors for you. And they really would be. Because Listen, your mentor is somebody who is currently where you want to be about one year from now. And can be one year from now, like that is where you're gonna find your mentor, because that person hasn't just done and taken the path that you're about to embark upon. But they've done it recently. So that means they have relevant knowledge or relevant information like, listen, if I don't watch another podcast for the next 50 years, I'm not gonna be teaching people in 50 years how to launch a podcast because I won't even know. Everything's changed, so I'm not relevant to people launching their podcast, if I haven't launched one, I mean, for myself, I usually launch a podcast every year or two, just because that's what I do. I enjoy it. And plus, I run the biggest podcasting community in the world, Podcasters Paradise. So I insist that I stay relevant. And I keep my finger on the pulse on all of those things. But the point is, your perfect mentor is someone who's currently where you want to be a year from now. And so my mentor was a successful business podcast host that had just launched a podcast 16 months prior. And so I said, "Jamie, you've launched a podcast, you've grown it in 16 months, you know, around that year mark, to a successful business podcast, guess what? I want to launch and grow a successful business podcast. Can you mentor me? Will you mentor me? How do I pay? Who do I pay? What do I pay?" And I invested in myself, I hired the right mentor. And that changed everything, because now I had somebody who had been down the path that I was about to embark upon, and she could help me avoid the potholes, and the rabbit holes and the mistakes and focus on what actually mattered. My network grew exponentially just by hiring her, because now I went to a conference with her, and she's introducing me to all of her friends, which are the Pat Flynn's, the Amy Porterfield, you know, the Michael Hyatt's of the world, and I'm like, oh, wow, like, that was a lot easier than like, you know, not having somebody who was friends of those people introduced me, like, here I am. So it was an absolute game changer. And it's available to anybody, if you go out in the right manner.


Chris LoCurto  26:05

Yeah I think it's surprises people like one of the things, you know, we do so much coaching, and so much teaching and so much mentoring. But when people find out, I've gotten mentors, I've got coaches, you know, if I'm going to go after something, if I'm going to put my time into something, I don't go try and figure it out. I did that when I was younger, you know, I remember being the the young guy who would, you know, buy a bicycle and instead of reading the instruction manual, "I got this, I'm gonna figure this out." You feel the pain enough and you start going, "Maybe I should actually get some good instructions on this." When you start putting a quality mentor coach in your life, it changes the way you go about stuff. And so it's just crazy powerful. So the book is The Common Path to The Uncommon Success. Such a powerful book, one last question. If you were to go back to a young John Lee Dumas, what is something you would tell him?


John Lee Dumas  29:04

One thing I would honestly tell that young John Dumas is, chill out. Like, just relax. Because it seems like we're always like, on this precipice of like, disaster. So like, you're 21 you're like, Oh my God, my life is starting. I've got to do everything right now. Oh my god, I'm 25 I'm getting old, I've got to do something, 30, like, whatever age you are, you just think that like, now's the time, I've got to become this great success, and you put so much pressure on yourself. And that just leads you to make mistakes, like mistakes that I made, which is like, I guess I gotta do something real. So I'm gonna go to law school, which was a huge mistake. Okay, I guess I need a respectable job. So I'm gonna go into corporate finance, like, huge mistake. If I just sat down chilled out and been like, you know what? You're okay, JLD. Like, you're okay. Get some money in the bank. You don't know what you want to do. Like, let's just take one step at a time. Let's figure it out. You know, honestly, like, obviously, like, you know, selfish plug, but I mean, like if I had a book like this when I was 20 years old, I mean, God knows what would happen. And you know, I mean, it's just like, I had to learn this the hard way, the painful way, I wasn't, I didn't become an entrepreneur until was 32 years old. That's why when I talk to like, 23 year olds, and there just like, "John like, man, I just feel like, like, I'm so far behind you." I'm like, "Um, you're starting at 20 or 23, or 30. I didn't even start my journey till I was 32. So like, how can you even think that you're behind me is like, you're eight years ahead of me just by even knowing what the word entrepreneur means." So I would just tell that person to chill out.


Chris LoCurto  30:37

I love it, man, thanks for coming on the show. Thanks for sharing this information with us, folks. You've got to get this book. John, how can they get more of you and how can they get the book?


John Lee Dumas  30:48

Uncommonsuccessbook.com, head over there. You'll see this book is personally endorsed by Seth Godin, Gary Vaynerchuk, Neil Patel, Erica Mandy, Dorie Clark, the first chapter's there for free, read it, see if my writing style resonates with you. If it doesn't, it's Chris's fault, because his genius is in this book right here. So it's his fault. There's a picture of me jumping, video, sorry, of me jumping in that pool that Chris mentioned earlier down here in Puerto Rico, which we can do year round, because I live in Puerto Rico. And then I get out, I tell you a little bit more about the book. There's five amazing bonuses for people that get over to that page as well. Uncommonsuccessbook.com.


Chris LoCurto  31:31

Fantastic, folks. We're also gonna have that in the show notes. So once again, John, thanks for joining us, brother. We got to do this again soon.


John Lee Dumas  31:37

Absolutely. Chris. Thank you,


Chris LoCurto  31:39

Folks. There's some seriously great content in this book. So do yourself a favor and pick up a copy today at uncommon successbook.com. And again, we're gonna put all that information in the show notes. I'm a big believer in following a process a proven path. And this book shows you that roadmap, so, hopefully this has helped you today. Take this information, change your leadership, change your business, change your life, and join us on the next episode.

To purchase the book, The Common Path To Uncommon Success: A Roadmap to Financial Freedom and Fulfillment, by John Lee Dumas: 


Subscribe to show:





Walk through your challenges with one of our coaches for FREE and see the difference a shift in mindset can make. 


Get more out of your business, your team, and yourself than you thought possible. Sign up to get free leadership tips and advice today.

Check Our Podcast


Sign up for weekly curated insights and frameworks from coaches, leaders, and business owners that help you take your business to the next level.


Meet Chris LoCurto


Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.