487 | Why Character Counts (and why it gets discounted)

Today we’re learning why character counts, and why it gets discounted so quickly. 

Nowadays, character is one of the least valuable of the old virtues, even though it’s responsible for the rise (and fall) of so many. While character, integrity, moral standards, etc, are not typically considered to be essential to achieving some form of success, they are essential to longevity and to leading others well. 

From preachers to politicians to parents and business CEOs, character matters. In a society that prizes competency over morality, often turning a blind eye to bad behavior, it’s easy to see how character can get quickly pushed to the sidelines.

However, without character, you won’t last, but that’s not to say that it’s the easier path. Far from it. The road to character is an upward climb; it’s the narrower path, the one less traveled. 

And yet, it’s the surest way to longevity and, quite frankly, sanity in a world gone mad.

Character is like the DNA coding of your unique soul. Your mind, will, and emotions are all responsible for contributing to and creating the components of your character.

Around here, we like to say that character is who you are when no one else is looking

Character is who you are – the real you – deep down to your core. It’s arguably the most important asset in your life. It’s a treasure to be guarded and a garden to be cultivated.

It also bleeds into everything that you say and do, regardless of who’s around. Whether you know that someone’s watching you or not, your character is hard at work directing your thoughts and actions.

Your character determines how you are likely to speak, act, and behave …

And those words, attitudes, and actions ultimately determine the results you get out of life. Character largely determines and becomes part of your destiny. 

So, let’s dive into why character counts, why it gets discounted, and what you can do about it!

I hope you enjoy this episode!

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