The Power of Risk-Taking: Step Into Your Bold Future!
Whether you’re a business owner, leader, or just someone ready to embrace change, this one’s for you.
Are you a risk-taker? If you’ve ever invested in a venture, made bold decisions, or faced uncertainty head-on, then you are! But how do you assess risks, and what might be holding you back from taking necessary action?
Life is full of risks, but don’t let fear keep you from progressing. Take baby steps, embrace calculated risks, and start walking toward your dreams. Remember, failure is not your master; it’s a teacher that provides valuable perspective.
Being a risk-taker requires a mindset shift, but it’s about deciding what you desire more than the fear of failure. As Mark Twain wisely said, “You’ll regret the things you didn’t do more than the ones you did.”
If you need support in navigating this journey, check out our Executive Coaching program at chrislocurto.com/mastermind. Gain the wisdom you need to succeed.
So, take this information, embrace your risk-taking spirit, and let it lead you to new heights!
Dream, explore, and sail away from the safe harbor of the ordinary.
Wishing you financial success,
Chris LoCurto 0:00
Three big things leaders need to consider when deciding whether or not to take that risk and what they may risk by not taking it. That is coming up next.
Welcome to the Chris LoCurto show where we discuss leadership and life and discover that business is what you do, not who you are. Welcome to the show, folks. I hope you're having a fabulous day, wherever you are. The question for today is, are you a risk taker? If you're a business owner, then surely you are if you've started a business and invested in a Kickstarter project, put money in any kind of investment, bought that piece of land, or kept renting made any level of decisions on behalf of others? If you've done anything with consequences beyond your control? Well, that was a risk. Did you take a risk? So here's my question for you. How did you decide it was worth it? Let me ask you this question. Do you see risk-taking as gambling? Or is it part of your strategy? Do you even have a strategy, right? So it doesn't matter. All of those potential risks that somebody took that I just listed out, they could have been a business owner, they could have been a leader, they could have been a stay-at-home spouse, they could have been a youth, although probably most youths aren't starting businesses or buying property. But it could still be possible. It doesn't matter. Today, we're going to examine some of the ways to assess risks, as well as take a look at what might be holding us back from taking necessary and important action in the face of uncertainty.
So one of the things I absolutely love about our audience is that we have a great makeup of different positions, roles, and ages. So I love that I'm able to speak to somebody who's 5060 years old out there about taking risks at this point in your life. And I also love all of you teenagers that are listening from the young gals up in Alaska, the former frostbite, foods gals that are listening to the show, and learning how to make decisions in life and business decisions and all kinds of stuff to the young folks that are right in the back of mom or dad's car that are still commenting I love hearing parents talk about how their 12-year-old asked to listen to the show. I love that. Why is that so important to me? Because the younger we get the stuff all the all the old folks or older folks are gonna say amen to this, the younger we get this, the better decisions we can make going forward. This show is about making better decisions. This show is about having a better life, having a better business, having better relationships having a better family. So let me just kind of tell you a little bit about me when it comes to risk. I actually enjoy taking risks. I raced Formula cars, and yes, that was a pastime. I have hung up the racing the Formula cars, I know, boo. But God's just got too many more important things for me to focus on. But I've raced Formula cars, one of the most dangerous aspects of racing, an open cockpit, very low to the ground, but absolutely loved it and still love it. What a great joy. I've raced in skiing. Growing up, I am a multi-business owner, I own multiple businesses, and there are all kinds of things that I have done to take risks. But for me, I'm somebody who likes to calculate risk. So we're gonna go through three big things that we need to talk about. But before we get into those I want you to understand, I don't like to just take risks. I don't even like to take risks on things that I don't know what the outcome might be. As a matter of fact, they usually don't. For me, there's no point. I like to calculate the risk. What could happen? How one of the questions I ask all the time and ¿highly suggest that you do whenever you're looking at anything is ask the question, how could this fail? What could failure look like? We're gonna talk about failure in a little bit. But for me, I want to know, what's the what's the potential risk, what's the potential loss If I lose this, am I okay with it? I have made some business decisions that put a lot of cash on the line and had to make the decision. Am I okay? If I lose all of this money? If this all goes, am I okay with that? Yes, because the potential of it working out is much greater. But still, if I lose it, I'm going to be okay with it. Right? So there are lots of things that I do when it comes to risk. I'm obviously always going to try and mitigate the risk, you know, how can I remove some of the risks out of a situation? But for me, I always want to know, can I calculate the risk? Here's the second part of me.
So some of the big risks that I've taken in my life or not, me deciding to take the risk. They were understanding that it was something God was telling them to do. When I started this business, I felt I was hearing God say, I needed to leave a very large platform and start from scratch. And I just needed to trust God, I needed to take that leap of faith. And so I took that leap of faith not knowing I didn't have a calculated risk factor here. I just knew God said, Go do it. It didn't matter what the risk was, it didn't matter how it could fail, it didn't matter any that he was telling me to do it, it was the right thing to do. It was a must. And so I took a big leap of faith and started all over. And it was incredible how God just blew it up. And it became way more than I thought it was going to be. In the beginning, I thought I was just going to be coaching some clients on some things. And we've done over 500 NEXT LEVEL life's Yeah, we have we've had a scholarship program that is almost completely full of single moms and single dads and, you know, just the lives that we've been able to impact and help and guide to create a perspective and the businesses, the strap plans that we've done and all the folks that are in the mastermind programs, all of this life change. I'm by the way, just so you know, for all of you that are at the retreat right now, I am cutting this while Joel Fortner is teaching a lesson. And we have got all of these folks in our building. Inside this group is a 10-year-old, who's here that his father brought along because he wants to hear and learn some of this stuff. We've got a couple of other late teens in here. We've got some early 20s in here. This just is is my heart. I love helping folks but not just the people, but helping them to help their families, their kids, their the next generation's right to learn how to make better decisions. So all of this is because I trusted God. And instead of calculating the risks at that time, I took the leap of faith because it was based on him. It was what he wanted. Right. Now, there was a lot of prayer, there was a lot of struggle. But at the end of the day, it was it doesn't matter. He's telling me to do this, this is what I'm going to do.
So when you know for a fact, it's God telling you, you're supposed to do something, take the leap of faith. And here's the thing, God's not going to call you to anything that's going to fail. You I learned that from Daniel Lapin she's probably almost 20 years ago. God's not gonna call it anything that's going to fail. If he's calling you to it, it's going to succeed. But here's another important thing, all of you out there that enjoy going after something that's building an empire for yourself, God's never gonna call you to something that goes against Him. God's never gonna call you to something that's building your own empire and not focusing on building the kingdom of God. So understand those pieces are super important things. Okay. So what does a risk taker look like? A risk taker is someone who was willing to do things that involve potential danger, or risk in order to achieve a goal that often looks like, calculated in bold action, without certainty of what the outcome is going to be potentially negative consequences, definitely outside of your comfort zone, as well as embracing challenges. So the other thing that people don't recognize is Life is full of risk. It's everywhere. Many times you're taking a lot of risks, and you might not recognize that you actually take more risks than you think. So let's kind of take a look at three big choices or things to learn as we look at being a Risk taker increasing, or at least understanding what it looks like to take risks. Number one is, you got to take baby steps, leaps of faith, and begin with learning to walk, you've got to start small, I do not suggest, no matter how old you are taking massive risks that can cause massive consequences.
Again, start small, take small risks, and be able to walk yourself through the process. You know, it's the whole old saying that a journey of 1000 steps begins with a single step. But if you don't start somewhere, you're going to forever remain where you are not taking risks. So start small. Take a look at the opportunities that you have in your life. Take a look at, you know, what does it look like to push yourself harder for a promotion in a business? What does it look like to add a product line? If you're a business owner? What does it look like to grow in an area that you've never been educated on? But do you enjoy it? What does it look like to take that you know that step in the direction of a passion in your life that can also put food on the table? Make sure you can take care of yourself. What do these things look like? Here's the deal, what do you risk by not learning to branch out? By not taking educated and informed risks? What you risk is staying exactly the same. What your risk is, is getting older going, I wish I had done all of those things. They say that the biggest risk is not taking any risks at all. A big risk is not knowing what your capacity is or how to live life to the best it could possibly be. One of the things I enjoy knowing is I decently know my capacity for things. I know what I can accomplish, I know what I can't, I know my weaknesses and my strengths. If you look inside my team, a lot of my risk-taking in my early years, 30 years ago, was learning what my weaknesses are. So by focusing on my strengths, I also tried to be all things to all people and learned very quickly. There are areas I'm just weekend, I am never going to be a solid detail person, that's just never going to be me. So I'm the type of person who backfills my weaknesses in my business. I don't want to take the risk of helping people are our whole business is focused on you. Our whole business is focused on helping you have a better life, a better business a better job, a better family, better relationship, right?
So what I don't want to do is take the risk of guiding and leading and directing you. And yet I can't back it up because I have weaknesses in areas like administration, I can do any administration. But what takes me four hours, would take somebody on my team 30 minutes. And it's vice versa, right? Something that takes them four hours, I can knock out in 30 minutes. So key are understanding your capacity. And one of the biggest keys hear me on this Listen to me. If you don't take risks, then failure will be your master, not your teacher. Failure is the greatest teacher, for the student who is willing to learn. There are supposed thought leaders out there that have these sayings like failure is not an option. Folks, that is just straight ignorance. failure is inevitable. You are going to fail at something at some time, at some point, failure is going to happen. The problem with this concept of you're not able to fail you can't fail is that it keeps you in this place of thinking that failure is horrible. The truth is, I have built a business, from learning from my failures. This shows everything that we do is based on my learning from my own failures. That's why I teach these things. That's how I know the stuff that I know. That's how I've become an expert at how to solve problems, how to take risks, all this kind of stuff. Why? Because I failed at it before.
The difference is that I don't let failure destroy me. I let failure teach me. It's something that I allow to grow me. I'm immediately looking to what can I learn from that failure. We have a way of solving problems here in our business. What happened? So how did it happen? Why did it happen? How are we going to fix it? How do we make sure it never happens? Again, those five aspects will allow you to fail. As long as it's not a fatal failure, I tell my team, if you're not failing, then you're not doing enough. But here's what I don't want, I don't want any fatal failures, you know, don't step out and do something that's going to be, you know, catastrophic. At the same time, while I'm allowing you to fail, I want you to fail, because that means you're moving things around, and you're going to learn, don't keep failing at the same thing. Don't just fix something, don't put a fire out and let that fire, you know, start up again somewhere else. So if you don't take risks, failure will be your master. It is important for you to be able to make the decision of stepping out, I have taken lots of risks. I have a couple of real estate companies. I remember when I first started investing in real estate.
Now I wanted to invest in real estate when I was a kid. I remember being about 10 years old. And I looked forward to the day that I could start owning real estate in you know, buying real estate and making deals and all that kind of stuff. It doesn't look anything like I thought it did at 10 years old. But I have made decisions to invest large sums of money in something in different properties, with the goal of making money, with the goal of creating cash flow with the goal of holding on to something you know, putting my money into something that sits for a long period of time. And yes, I get some cash flow. But the goal is that that property is going to go up in value and praise God, they all have. I've taken those risks. But guess what risk I didn't do? I didn't do it through debt. Not a single one of the investment properties that I purchased. What did I do with that? Everything I did was I calculated the risk, I got myself out of debt 20 years ago, and then started saving money and stockpiling money as much as I could, and then started putting them into these investments. Why? Because I had already calculated the risk of how much pain and how much opportunity I was losing by spending money on debt by losing money on interest. So it has been powerful for me to get myself into a position where I could make decisions like that and take risks like that. I have been very blessed to be able to put money into things and they've grown. Just what else I've put money into growing my teams? For decades. I enjoy growing the team, I actually love taking money off the bottom line and putting it back into people as a resource. Why? So that we can change more lives so that we can impact more people.
I want to be able to grow this team, to the size that we can continue to help more people. We have a different type of business, a lot of stuff that we do is trading time for money where we don't just crank out widgets. You know, a lot of folks can crank out a widget in you know, it sells on its own and you don't need to bring in a big team, unfortunately. Well, unfortunately, fortunately, depends on how you look at it. For us, we trade time for money. So for us to help you, we have to lose time to help you. It costs us to spend time helping people. And that is exactly where we feel called to be I love to have a business that cranks out widgets and just stockpiles money. Sure. Absolutely. But it's not what I'm called to God's taking care of us and blessing us. And as he does, I love pouring that back into people. Is it a risk? Oh for the love of all the business owners out there you know what it's like dumping money into certain aspects of your business certain I will just say this. I have lost a lot of money on hiring marketing people that didn't make things happen. I that is something over the decades. It is one of those tough decisions you make is putting money into an individual who comes in and can't do what they promised they can do. There are only so many things you can interview out of a person. And unfortunately, I've made those mistakes in the past Praise God. We're not doing that now. We have a phenomenal team. But those are risks that I was willing to take. Those are things that by knowing my Part of calculating risk is knowing my p&l, my profit and loss statement, understanding where we are understanding where we're going to be by forecasting a 12-month rolling forecast, knowing where we're going to have money, and then turning around and looking at the team and going, Okay, go hire this or go spend money here. So all of those are calculated risks. All of those are things that, you know, you have to start with taking baby steps to work your way up to some of these bigger risks. Okay, so number two, is embracing failure, not fear. Now, I just talked a lot about failure. But an important piece of this is that failure is part of any learning process. But fear keeps us, servants, to failure. The fear of failing can keep us bound to mediocrity. It can keep us paralyzed when bold action is actually required right?
Now, we don't seek to fail. But neither should we fear failure. We're not limited by failure, we should be able to gain perspective and learn. Again, failure is a teacher, for the student who is ready to learn for the student is ready to learn. Failure is not a master. Fear is a colossal waste of time. Now, you've probably heard me teach about this there is, you know, 98% of fear is created. It's imagined. You think something's going to happen. So you fear it? 2% is the oh my gosh, I'm actually being chased by a lion or, you know, a rabid dog. I don't know. You know, something bad is gonna happen in this, oh, boy, I'm driving on ice and I'm sliding, right? Now, there's a really good chance I'm gonna crash into something. That fear is such an incredibly small percentage of the fear that you experience in a day. Unfortunately, we create all the rest of the fear, oh, my gosh, this person is not gonna like me, oh, my gosh, I just said something stupid. And everybody's judging me. Oh, my gosh, if I take that risk, everybody's gonna think I'm a complete moron. All of these fears that you tell yourself, especially around the area of failure, are ones that you create. What happens if you just start crushing all of the created fear? What happens if you aren't afraid of failing? Even if it's just the small failures? Yes, I don't want you to go fail. And on a fatal failure. I don't want you to go do something huge. That's really stupid. But what if you began to work in your brain with truths about failure? Why am I afraid of that? What happens if that does happen? Like one of the things I'll ask people all the time, when they're like, Well, I'm afraid of failing at this thing. What if you do? Oh, it'll be terrible. No, no, no. What if you do fail at it? Then what? Well, I mean, I guess I'll just fix it. Okay. How bad would the failure be on a scale of zero to 10? Oh, gosh, it's probably an eight. Let's think through it. Let's process the failure. And after we process the failure, I'll ask the question. scale of zero to 10. It's probably two or three. Okay, then why are we so scared of it? Why are we so afraid? And I will tell you the bulk of the fear, listen to me. The bulk of the fear is being afraid of man's opinion. Oh, you young folk out there. I so hope you get this. Don't be afraid of man's opinion. The opinions you should be concerned about are the ones that come from Healthy People.
Folks who actually know what they're talking about folks who are not demeaning you disparaging you, treating you horribly trying to control trying to manipulate you, but somebody who wants to speak into your life because they have experience because it's coming from a place of health, not toxicity, all of the opinions of the people who are toxic, who are telling you how horrible you are or, or you can't do that or you're stupid or whatever. Get those voices out of your life. Look at all the messaging that is out there in the media today that is telling you how you have to be what you have to believe what you have to think and one of the absolute worst is the decisions of others. There's that you must be okay with, or you're a horrible person. The funny thing is the people that are screaming that don't like your decisions, they want you to be okay with their decisions and their terrible decisions and things that they do in life. But they shouldn't like your decisions, and that's okay. You're the bad person. If you're not okay with what they're doing. Get these voices out of your life. Don't be listening to them. Get your butt off of social media stuff, tick-tock, and, you know, watch bad videos and bad people that are screaming about how horrible life is and all the negativity, get that out of your life. Don't be listening to all of the victims, and the victim mentality that is going around like crazy. It is so fashionable to be a victim right now. What happens when you spend time around people who are victims, you become one. You're listening to this show right now. Because you want to have a better life. Because you want to make better decisions in life. The guy who is teaching this to you right now does not have victims in his close circle of friends. I'm not saying I don't have victims in my life. But the people who actually influenced me, are not victims. They don't get in the inner circles. I have circles of relationships. The inner ones are the healthiest people. Those are the people that have the most influence over me. And they should. Those are the opinions that I care about. Those are the opinions that I listened to. And if you know anything about me, you know that I am the type of person who's constantly gaining perspective, I will ask my team, I will ask family members, I will ask friends. Hey, what are your thoughts on this? What do you see here? What do you think this is going to turn out to be? I'm constantly asking people for their opinions. It doesn't mean that I always go with it. It means that I love gaining perspective. Because it helps me make better decisions. Gets guess who I'm not asking for their advice on victims, controlling people, manipulators toxic folk, why? I don't care. I don't want to hear it. I don't want that in my life. That's not going to influence me. I used to when I was younger, and my young years, my youth, my teens, my early 20s. Those were the voices that absolutely influenced me.
The controlling people, the manipulative people, I still have those voices still somewhere in my relationship with me from time to time. They just don't get to influence me. make those decisions. Do not fear failing. Listen to the guy who's teaching you this right now. It's okay to fail. Just don't do fatal failures. And don't keep repeating the same failures. Learn what happened, and how did it happen? What had happened? How do we fix it? How do we make sure it never happens? Again, leaders, business owners, and parents listen to me. You have to learn how to identify failure and teach and grow people in the situation. We should look at failure as a teacher, not as a huge stamp of how we as individuals are failures, because we're not we need to spot fear and crush it immediately. We need to be able I can't tell you how many times I've literally been with somebody who is in a fear struggle. And I just become that calm voice of reason. What happens if this fails? One of the things sometimes I would say to somebody at that moment is to face your fear right now. Do it right now. Now keep in mind, I'm talking about a fear that I absolutely know, is something that they can overcome. I wouldn't be telling somebody to jump off a bridge. Don't be afraid of that. You're good. Surely you're going to be okay. I'm talking about a moment where I as the teacher, the coach know the thing that they're fearing is something that they can overcome immediately. For Kids, for our kids, that's something especially the young ones have been able to speak. This is not something that you need to be afraid of face this fear. Go after it right now. Face it and it is so powerful and so somebody realizes they can overcome that.
So leaders, teachers, parents, you know, older siblings, learn to be able to see the fear and squash it, crush it, help somebody overcome it. Okay, number three, calculate the risk. Now, you heard me talk about this at the very beginning. I want you to sit down and actually even put pen to paper, make notes on your computer, I don't care. If you're able to process this. Fantastic, that's great as well. But I want you to sit down and calculate the risk. What is the risk? First off? What's the fear? Now? What fear Do I have? Is that fear legitimate? Is it imaginary? If this thing fails, and you know, so this is a big question, if this fails, or actually what I like to ask is, how can it fail? So instead of if it fails, that is a question I asked. My first question usually is how can this thing fail? So when I look at the risk, how can it fail? I want to know the potential failures immediately right up front, why not? So that I rule out the risk? Believe it or not, it's not so that I can walk away from the risk immediately. I want to know the potential failures. So I can overcome the failure in the process, which becomes part of calculating the risk. So how can this thing fail? Well, it could do this, it could do this, it could go this way could go that way? How could I mitigate that? How can I change that? How can I affect that? Is it? What's the likelihood of it doing that? So that's one of the very first things how could this fail? Now? What if it does fail? How bad is it? So another calculation of the risk is if it does fail. How does it affect anything else? In my life in somebody else's life? Right?
So let's say I've solved as many failures as I could think of, you know, it could fail because it doesn't have a good marketing push behind it, it could fail, because people aren't interested in this thing. It could fail. Like, you know, let's say, if I was talking about real estate, I, it could fail, because I don't have, you know, I've done all the information I can to discover if this is a good purchase in a good area, and then nobody wants to rent it. I don't know, I'm just making this stuff up as I go. But how could this fail? You know, we're gonna put a new event in place. Well, what if people don't want the message? All of these things, give me information that I could go then run down. Well, let's dig into this further. If I don't have the answer to that right now, then obviously, I don't have enough perspective. So how could it fail? feeds me information, go run that information down? Right? What if it does fail? What if I get all the greatest perspectives? I put this thing in place, and it still fails. How does it affect me? My family, my kids, my team, and other people start thinking through the processes of how could this failure affect others. Now this is key. Don't imagine it? Don't? Let me say it this way. Don't make stuff up. Be incredibly realistic. Now, obviously, you haven't done it yet. So it is imagination, but be very realistic. If this fails, could it hurt somebody else? Could it hurt a family member? Could it hurt something else? You're doing a different aspect of your business a different aspect of the role you have walked through those those thoughts? How could this affect some if this fails? How could affect something? Here's another question ask how bad on a scale of zero to 10? Zero is not bad at all. 10 is oh my gosh, this is horrible. How badly on a scale of zero to 10? Will this impact things? People others? Me? Finances whatever, right? If it's really not that big of a deal, great. It's a two, it's a three, whatever, right? If it's horrible, gosh, if this thing fails, you know, this is going to be terrible. Well, then don't do it. Right. If you can't solve it and mitigate it, then you've rolled this out already. Keep going, though, on the calculated risks. How much is this going to cost me in money? personal time, family time, resources, like, you know, my house, my car, my business tools, whatever the thing is, right? How much is this going to cost? What is it going to take to accomplish this risk?
So if the risk is you want to learn a new language? Well, that doesn't take a whole heck of a lot. It requires time. It requires getting a good teacher or a great soft program in requires, you know, wedging that in somewhere into your life, whatever that is, if the risk is starting a new business well, that's a lot. There's a lot to that. And by the way, one of the biggest things I tell people, especially when they start a new business is don't go after the dream size of your business started incredibly small, like I talked about in number one baby steps, right? Start small a great conversation I had one time was the guy reached out and he wanted to go and get a brick-and-mortar building to create a restaurant because people loved his tacos. And he's like, he's trying to convince me, Chris, I have to do this. People love these things. They are amazing. They're incredible. And it's probably gonna cost me about 300 $350,000. For me to start this business, all this stuff, because people like his tacos. Well, I asked him, How many have you sold because Well, I haven't sold any yet. That's the point of starting the restaurant. So here's what happens, we become so excited about our idea that we go after what we think is the best version of it, and dump a whole ton of money into it. And then we don't know how to mark it. Or people don't actually like our tacos, or so instead of telling this guy, Hey, that's a great risk. Go do it. What I said was, go get one of those pushcarts if these tacos are so fabulous, and he was in Southern California, I believe at the time. That said that these tacos are so fabulous. There are incredible numbers of places around you, where you can get to the public. Go get a pushcart go create those tacos on a pushcart, if they are selling and people love them, guess what people will buy more of them. The word Oh, get around, then upgrade to a food truck. Now this is Geez. Probably 1015 years ago, so this was a while back before food trucks really got crazy popular. I'm like, go do it. If it's good, people will buy them. If they continue to buy them and they're out selling you know your food truck. And you absolutely need to get a brick and mortar which by the way, nowadays, what do we know about food trucks, you can find a whole lot of sponsors a lot better than a lot of brick and mortars, believe it or not. If people love them, then go ahead and do a brick-and-mortar. But start small. His response was but I could just do so much more. If I just got the brick and mortar, see the thinking, see the thought process. The thought process was I want it to be the dream size. What's the problem with that? What if nobody wanted to pay for his tacos?
Then that's a colossal waste of money. Now, if he hits a big great, that's fantastic. But he has no basis except for his friends who love His tacos. And I'm sorry, that has not a lot of quality perspective on making a decision, like dumping $300,000 into a brick-and-mortar. So make sure that you calculate the risk. Go through every aspect that you can't know again, if the decision is to start a new language, there's not a whole lot you have to calculate here. If the decision is to start a new business, there is a ton. Here's the deal. All of this will help you to move in the direction of taking risks. All of these will help you to overcome fears will help you to overcome failures will help you to overcome the dread of man, I've never done this thing in my life. And it's been 30 years, 40 years and I wish I had done it. All of these things will help you to move forward in being a risk taker by not risking your risk of becoming stale. You potentially risk becoming fruitless or even possibly obsolete. I know that sounds so doom and gloom, right? One of the biggest risks is that you will get later on in life and go, I wish I had, right? Anything that is worth anything involves risk in order to get it. So here's what you need to do. Boost your bandwidth. What can you do today to help boost your risk-taking bandwidth, five things you can do to clarify goals.
Make sure that they're motivated by a mission right? What's the purpose of this? The thing that I'm going to clarify is the goals. What does that look like? Consider the rewards. What are the potential benefits again that go into calculating the risks what are the potential benefits as well? Surround yourself with Risk takers who've been successful. That's the caveat. Don't surround yourself with risk-takers who keep screwing up a lot. You know, find people who are actually been successful at taking risks for long periods of time, not just short risks, you know, what does it look like? Because then they will become an inspiration to you. Again, take the calculated risk, what's the informed decision-making you need to do and become comfortable with changing all my season SS I just lost right there? It's okay, folks become comfortable. I hate change, I understand. But if you've calculated the risk on this then the change isn't anywhere near as difficult, it's part of growth. Being a risk taker requires a mindset shift towards the things I just mentioned. But fundamentally, it's really about deciding what things are worth to you. At the end of the day, is it worth it? Well, there's only one way to answer that question. And that's to have such a great perspective that you have the answer. A question I have for you is what do you desire more than the possibility of failure? That's the thing you want to take the risk on, Mark Twain said 20 years from now, you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor, catch the trade winds in your sails, explore, dream, and discover.
Now, I understand that maybe today was a lot to process for you or you just want some help getting to the right decision. Great. We would love to help you with that. Check out our executive coaching program by visiting our website, going to ChrisLoCurto.com/mastermind. To find out more about getting the wisdom you need to succeed. That's ChrisLoCurto.com/mastermind. It is phenomenal, phenomenal coaching. We help a lot of folks overcome fear, overcome failure, and make great decisions. Well, folks, that is all the time I have for today. I hope this information has helped you. And again, as I am recording this looking out for all of the folks that are here that have overcome fear, that have made decisions to take risks. And those decisions are to come and learn some very difficult and tough lessons so that they can change their lives. Guess what they're gonna do when they leave. They're gonna go back and implement, not through fear, not through fear of failure. They've already calculated the risk. They've already been implementing this stuff and making great choices. That's why they're here, four times a year. Come on down and learn more stuff, take it back implemented, and become successful. As always, we want you to take this information, change your leadership, change your business, change your life. And join us on the next episode.