Business Plan Goals and Selling Strategies

Business plans don’t have to be insanely difficult to understand or use more paper than a Grisham Novel. But they can’t be done on a cocktail napkin either.

Business Plan Goals and Selling Strategies

That’s why we’re spending some time outlining what I like to see in a business plan. So far we’ve covered Why You Should Write A Business Plan and Business Plan Mission And Vision, and now we’re on to Goals and Selling Strategies.

GOALS

In the post Goals? In June? Crazy Talk! I discussed in-depth how to set goals. For a refresher, let me explain goal setting. Most people write down a list of items they would like to accomplish in a specific year and call them goals.

To me, those aren’t goals, those are dreams. Dreams without vision and goals just don’t work. Vision is what the dream looks like when it’s complete. Goals are every step needed to take to accomplish the vision. In other words, you need to list out EVERY step needed to make the journey a success.

For a business plan, I don’t need every step but I sure want to see a 30,000 foot view set of goals that I know I can drill down on. Enough so, I am able to see we’ve thought through the process enough that there shouldn’t be any surprises.

SELLING STRATEGIES

Along with goals, we have to actually have a plan to sell our product.

  • What are we selling – The most important part in selling strategies is to clearly define what it is you’re selling. If it can’t be explained quickly and without difficulty, you might rethink your desire to go into this business.
  • Who is the RIGHT customer – It is absolutely unrealistic to think that every person is your customer. Unless you sell toilet paper, in which case you’ve got a pretty good chance. Spend time doing “market research” to determine who buys the product you want to sell. Some examples of Market research are – Interviews, Surveys, Questionnaires, and Focus Groups.
  • Build a platform – If you’ve been in business for a while, you may already have a great platform. If not, the best way is get as much momentum possible with as little investment possible. Focus on building a tribe through social media where people who are sold out for your product, share it with their circles. This is assuming you have a great product. A fantastic resource is Michael Hyatt’s book Platform.
  • What is our marketing – If you have money to spend, then it might be a great idea to focus on some low cost marketing. Perhaps Google Adwords and paid advertising, Facebook for Business, Twitter for Business, Pinterest for Business, etc. Be sure to use Google Analytics to see where your traffic is coming from. A fantastic resource that I HIGHLY recommend for SEO is Smarter Searches.

With goals and selling strategies you are on your way to a successful business plan. Yes it takes time and research, but it’s considerably less time than running in circles without a plan.

We’ve been in a series on business plans and have covered:

Business Plans (Podcast)

Business Plan Goals and Selling Strategies

Business Plan: Open Door Phase

Question: What selling strategies do you use for your products? 

For those ready for coaching, we’ve had a couple of slots open up. Click here to take advantage!

STOP LETTING YOUR BUSINESS RUN YOU. 

INSTEAD, LEARN HOW TO LEAD YOUR TEAM TO SUCCESS! 

Walk through your challenges with one of our coaches for FREE and see the difference a shift in mindset can make. 

GET INSTANT ACCESS TO THE BUSINESS TOOLS AND RESOURCES YOU NEED TO LEAD

Get more out of your business, your team, and yourself than you thought possible. Sign up to get free leadership tips and advice today.

Check Our Podcast

DO YOU WANT THE BEST TIPS, TRICKS, AND TOOLS TO RUN YOUR BUSINESS?

Sign up for weekly curated insights and frameworks from coaches, leaders, and business owners that help you take your business to the next level.

Posted in
chris

Meet Chris LoCurto

CEO

Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

3 thoughts on “Business Plan Goals and Selling Strategies”

  1. I would also add; is the product of excellent quality so that others will share about how great it is? With all the work we put into product launches and sales, we need to make sure its an excellent product. This is a great list Chris, thank you for sharing.

  2. “Who is the RIGHT customer” I understand the idea of defining your target market and figuring out who it is or should be. But I have a hard time wrapping my brain around how to do that. I run a carpet cleaning business and have a wide variety of customers. Any resources on how to figure this out?

Leave a Comment

Your email address will not be published. Required fields are marked *