Business Plan Mission And Vision
Without a mission and a vision, you’re just another product on a shelf! Last week we talked about Why You Should Write A Business Plan.
This week we continue the series and discuss mission and vision. Now, I can tell you that I’ve had everyone and their brother argue with me on the definitions of mission and vision.
For the sake of this post, mission is what God is telling you that you’re supposed to do, and vision is where you’re going. If you don’t agree with that, it’s ok. You can be wrong, I don’t mind.
When it comes to writing a business plan, I believe it is imperative for you know what it is you’re supposed to do. If you’re a believer, then you should be spending countless hours in prayer asking for God to show you exactly what it is that He wants His business to do.
Notice that I said HIS business. You see, you have to make a choice. Is it YOUR business, or HIS? If it’s yours, do whatever you want. If it’s His, you might want to follow His lead and make your mission about what He’s telling you. If you’re not a believer, then follow your heart to the best of your ability and make sure it’s about helping people. You can’t go wrong there.
Career coach Dan Miller says your mission should be about:
- Your Skills and Abilities
- Personality Traits
- Dreams and Passions
Write out exactly what your top qualities are in each of these areas, and then work hard at forming a sentence with those exact words. Try making it no more than 12 – 14 words so it’s easily memorable.
Work to craft that into a viable Mission Statement that represents you well (keeping in mind its not chiseled in stone). A mission statement is viable as long as that’s what God is telling you to do.
When it comes to vision, you have to realize a couple things:
- Vision is where you are headed. It’s not a dream, it’s not a goal, it’s the destination you’re moving toward until you have a new destination.
- Proverbs 29:18 reads, “Where there is no vision, the people perish.” I have done a word study on perish to find that it means to be set out in a dessert with no food, no water, and no possible way back to civilization. You literally just wither away and die. I think we can all claim a former job where we felt that way. If you don’t have a vision, YOU, YOUR COMPANY, AND YOUR TEAM ARE PERISHING!!
Therefore, it is vital to have a vision that you share repeatedly. To discover your vision, write down where you are right now as a company. Then, write down where you are headed. Finally, write down how you will get there.
With this, formulate your vision according to where you are going. This gives you and your team something to aim at.
Adding these to your business plan will help you to see that you have more than just an idea. It’ll show that you have a direction and a future.
We’ve been in a series on business plans and have covered:
Question: How important is mission and vision to YOUR success?
By the way, we’ve had a couple coaching spots open up for next week. If you’re interested click here.