72 | Company Culture Clash

Company Culture Clash


PUT. THE COFFEE. DOWN… (You’ll get it in a minute)

We’ve got a fun Coffee with Chris episode for you today!

Joel Fortner and Keith Cook jump on the show and we talk about Clashing Company Culture and what it means to be passionate about what you do.

These two gents have some great stories that I know you will relate to.
And if you need more info on creating an amazing company culture I’ve got my Inc Magazine 5 Part Audio Lesson for you to download for FREE. It’s down below. We cover a lot of ground (and coffee) on this one – so buckle up! Also, to all the Dillano’s folks listening…why are you torturing me with the names of the coffee?! I botched this one pretty bad today! #ouch  

Give me your Top Thought in the comments.  
(Or your favorite Glengarry Glen Ross line: “Anyone wanna see second prize? Second prize is a set of steak knives.”




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Meet Chris LoCurto


Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

8 thoughts on “72 | Company Culture Clash”

  1. Three thoughts on this podcast:

    1) You should have your team participate in the podcasts more often. I like hearing their perspectives
    2) “Coffee is for closers” I am so using this with my team (in jest of course)
    3) Reminded to review the kind of culture I am building accidentally or otherwise. I need to be more intentional about it.

  2. I think culture is extremely underrated. I am pretty certain that I will NEVER work for a paycheck. Having strong leaders I respect has been the theme of my career. In my opinion, no job in the world is worth sacrificing your health, your family or your integrity. A leader can always train on skills, but never on values or attitude. Life is too short to be wasted settling for less than what we were made to do.

  3. 1st post. I’m engaging now! Company Culture Clash was perfect timing (we all know its Gods timing) to listen to as I was making my 27 minute commute to lead this morning. I literally had intense anxiety/warfare before I started my commute at the thought of leading today. I’m just going to get Raw with a bunch of you guys that I don’t even know, because I just listened to the other podcast last night about people pleasing. So i’m not going to go on and on about all the hard work I’ve done or be shy in any way. I just want to say… I hate my company culture! My personal belief structure totally opposes where I am currently leading. I try my best to offer up hope, I try my best to encourage people, to set healthy boundaries and to be an example of integrity. I’m not at the top, and I’m just trying my best to influence those whom God has given me. I get this sense, that there is something better for me, someplace that I can have more influence, someplace where the culture might not be better but the lead decision makers are willing to go for it! Even THAT thought, creates this other voice that says, “if you would just work harder, it will change…” Am I crazy? Or is there just a limit to madness? I gotta say, I can really identify with “I’m doing it for the money” because for so long we were in debt and I got this great position I’m in, and now we aren’t and I thought I could just “make this work” and I imagine the future of having $$ in the bank, house paid for, goals met, etc,. But I would feel like a “dirty rat” leaving because I love my owners, I don’t have an E-D-U-M-A-C-A-T-I-O-N, i’m just a 33 year old with 3 kids a wife trying to make it… Who is going to pay me for leading people? These are my fears, and I’m just confessing… Thank you for the podcast and the outlet. Today I even had the opportunity to tell my owners “I can’t do what I do best, unless you change the way you communicate to me. And start being brutally honest and trust me with information.” I’m sure there is someone out there struggling like this too. I know I’m not the only one. And I’m not going to apologize if this didn’t make sense… That was freeing! Thanks guys! : )

  4. First, great opener! Second, here is a pic of the coffee I’m currently drinking! I can not pronounce it either. Third, great job as a trio! Fourth, my top thought, for business culture, you as a team/leader need to make it happen, it doesn’t just happen.

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