Crimes Against the Berry

Crimes Against the Berry

I just bought a raspberry, blueberry, cranberry, muffin from Starbucks and I couldn’t help but wonder why boysenberry is gettin’ the shaft. Everyone knows it’s a far superior berry to the others. It has better flavor than cranberries, doesn’t have the seeds of raspberries, and…well…okay, blueberries are pretty cool so I’ll pull them back out from under the bus. But if you’re going with three berries in the same muffin, why not make it the muffin of the decade by adding the Lindsay Vonn of berries? Oh yes I just compared boysenberries to the skiing phenom! Like Lindsay it’s the total package; powerful, graceful, and looks fantastic in an Audi photo shoot. (If Audi were to do a photo shoot with boysenberries.) So Starbucks let’s not turn the mixers off yet. Keep workin’ and make us proud!

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Meet Chris LoCurto

CEO

Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

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