Folks, I cannot stress how important this is! We’re talking about some important details on the DISC Personality Profiles.
The Most Common + Destructive Issue in Almost Every Business
Almost two decades ago I began realizing just how important understanding personality styles was to me and my business.
Even though I thought I knew personality styles well, I really didn’t.
Many times I was failing with team members because I didn’t understand how to guide and direct them according to their own personality style. Instead, I communicated with mine. Why is bad communication so destructive?
Check out the trailer below and then click the Instant Access! button for the full Personality Styles training video!
INSTANT ACCESS – CLICK HERE
Most people take a personality profile, find out what they are, and that’s the end of it. That’s why I have created an in-depth video and workbook to help your whole team understand how to communicate effectively with each other, which causes your entire organization to win!
The DISC test is designed to help each member of your team understand their unique personality style. If you’ve already taken the DISC test, great! You’re ready to use the video lesson to better understand how to communicate. If you haven’t taken a DISC test, this is a vital tool for you, your team and family. The online test is quick and simple. You answer a series of questions and a detailed explanation of your unique personality style is delivered in a PDF report.
There are four personality types and each of us is a combination of:
(D) Dominance: Results Oriented, Drive, Competitive
(I) Influencing: Persuasive, Inspiring, Enthusiastic
(S) Stabilizing: Amiable, Democratic, Patient
(C) Cautious: Analytical, Detail Oriented, Systematic
With a DISC test, you’ve got just enough information to be dangerous.
The 45-minute video lesson on Understand Personality Styles is an in-depth coaching session on how to not just understand your personality style, but others as well. The goal is to “lean in” to the personality style of the team or family member you’re communicating with. So many times, we learn our style and expect everyone to communicate to us in our style. Great communication doesn’t work that way. In the video lesson, I’ll teach you:
- How to read your DISC test and understand the Natural and Adaptive graphs
- The differences between mature and immature D, I, S, and C personalities
- How to be a great leader or team member as a D, I, S, and C
- How to determine the personality of your customer and make the sale
- How to prevent conflicts through great communication
- How to understand personalities styles in their environments
- How to implement great communication at work and at home
The workbook will guide you through the video lesson and give you the opportunity to participate in the lesson through fill-in-the-blanks as well as take notes. It will become a quick reference guide for you in future communication – look through your completed workbook from time to time and freshen up the information from the video.
INSTANT ACCESS – CLICK HERE
We spend a lot of time focusing on understanding personality styles around here! In this video lesson, I dig deeper into the importance of communicating better by leaning in the direction of the personality style of the person you’re working with. Click below to get the in-depth personality styles video, and DISC profiles for your team!
This is why I created my in-depth video teaching you how to have high levels of quality communication not only in your organization but in your daily life with your family, your spouse, your friends, etc.
So here’s what I want you to do: I want you to grab the video and watch it with every team member available. After that, spend some time discussing it.
Then, all teams need to share their personality profiles with each other so they know who they’re working with. A key to running a successful, highly profitable business is high-quality communication. The best way to have high-quality communication is to understand the person you’re talking with.
Imagine if your sales team could understand the personality style of the person they’re talking to within the first two minutes of a phone call. It would change the way they sell. So much time is wasted by salespeople because most don’t know how to communicate with the personality style that makes up 40% of the population – the high S personality.
I can promise you that most of the time, an S is not going to purchase on the first phone call. Why is that a big issue for your company? Only 2% of sales teams actually do follow-up calls. With this personality style, not following up means there is a huge chance you’re missing almost 40% of potential sales because your people don’t understand how to communicate with the high S.
And that’s just one of the styles! This is why it is so important for you to create HIGH levels of communication in your organization. When communication is bad, quality and productivity are down, too. Why? Because people spend so much time either being mad at each other, or not understanding each other, or not knowing exactly what they’re supposed to do.
When a team member has been communicated to poorly about what they’re supposed to do, they spend most of their time trying to figure it out. This lack of communication cuts team productivity in half, costing a ton of money.
Understanding personality styles in all aspects of business means a greater bottom line. It also means higher morale, happier team members, and more productivity.
How To Use Personality Styles To Overcome The Biggest Obstacle In Your Business
A lack of high-quality communication is the most common and destructive issue I see in almost every business I work with.
What causes this significant lack of communication? Simple – not understanding how to communicate effectively with each of the different personalities on the team.
It doesn’t matter what the vision is, what the goals are, or if you have the right people in the right seats, if the team’s communication is poor, productivity, morale, and team unity will suffer.
What Happens When Communication Is Bad and How to use DISC Assessment
I’ll paint a common picture for you!
If you’re like most leaders, you have no lack of stuff on your plate that needs to get done.
In the heat of stressful, busy days when you’re trying to get through your to-do list and put out fires, team members have questions.
They pop into your office or catch you as you walk by to get what they need to be answered.
And now we’re off to the races. What do I mean?
People communicate how they want to be communicated to.
In this example, let’s say you’re a High D personality on the DISC Personality Assessment. This means you’re a driven, dominant person who likes information in sound bites.
And the team member that just popped into your office is a high S and C.
This means they need lots of detail, need to have time to process the information to understand it, and will most likely have more questions later. That’s their High C.
Because they’re also a High S, they hate conflict and won’t push you for details or what they need. They’ll take what you give them, turn around, and go back to work.
This is especially true if you don’t stop working to talk to them and give short, terse answers. The team member will feel like they’re bothering you because you seem busy.
If you don’t understand their personality style AND your own, you will give them 10% of the information they need to be successful.
They’ll go back to their desk feeling frustrated, unclear on what to do next, and most likely put the task on the back burner and do nothing with it.
Does any of this sound familiar?
And this is just one example!
What you need is a deeper understanding of personality styles.
What Great Communication Looks Like ( Disc profile explained )
A key to great communication is “leaning in” to the personality style of the person you’re communicating with.
So many times, we learn our personality style and expect everyone to communicate with us in our style. Great communication doesn’t work that way.
One time in a team meeting, we were solving a lot of problems and setting directions for a project. A lot of new workloads were being created.
Toward the end of the meeting, I noticed the look on one of my High C team member’s faces. She looked worried and stressed out.
I immediately considered her personality style, stopped the discussion, and asked her questions about what she was feeling and thinking. Why?
Because her non-verbal communication was communicating something I needed to know, as her leader.
I knew she was stressed and feeling overwhelmed, and if we ended the meeting and she went back to work, she wasn’t going to be successful.
When you freak, you freeze, and she was freezing.
By knowing her personality style, caring more about her than me, and asking a lot of questions to gain perspective, I learned she was processing on how all of her new work was going to get done.
Fear of failure was setting in.
Because I knew her personality style, together we were able to talk through all her workloads, remove some tasks from her plate, reset priorities, and create clear direction for her.
The stress and fear went away, and she left the meeting in a great place, and has been killing it in her role!
If I didn’t understand personality styles and didn’t have great communication, can you see in this example how productivity would’ve been impacted?
Can you see how much of a waste that meeting would’ve been? Can you see how her morale would’ve been impacted?
That’s the difference between knowing personality styles and not.
Why is DISC the best personality styles tool?
“Complexity is your enemy,” said Sir Richard Branson said. “Any fool can make something complicated. It’s hard to make something simple.”
We can’t implement what we don’t understand. DISC is easy to understand, remember, apply, and get your team onboard with.
For example, when you know someone is dominantly a High I (Interactive) and the attributes of a High I, you can lean in their direction, and understand their needs, strengths, and weaknesses.
This helps you lead them to succeed in their role. If you can’t even remember their personality style, you can’t do this.
As a leader, if you don’t know how someone needs to receive information…how can you set them up for success each day?
With a DISC test, you’ve got just enough information to be dangerous…. If you really want to dive in, the Personality Styles Video is an in-depth coaching session on how to not just understand your personality style, but others as well.
The goal is to “lean in” to the personality style of the team or family member you’re communicating with. So many times, we learn our style and expect everyone to communicate to us in our style. Great communication doesn’t work that way.
When a team member has been communicated to poorly about what they’re supposed to do, they spend most of their time trying to figure it out. This lack of communication cuts team productivity in half, costing a ton of money…
Understanding personality styles in all aspects of business means a greater bottom line. It also means higher morale, happier team members, and more productivity.
How To Sell To Different Personality Styles And Close More Sales
Nice library! I’ve been waiting to see some cabinetry in your house. Next kitchen video better have some better shots of the cabinets in it!
Hey brother! Excited to take a look at this product and dig into it with you when we chat later this week!
So excited for all you have going on!!
I take that you’re excited?
Getting to be one of the first to grill him about his product? Of course I am! 😉
Life changing material here, Chris! I’m excited to see you taking personality style understanding to the next level. It starts with knowing self, and then works it way out to understanding others – we get out of this what we put into it!
Nice work CLo team! This looks great!
Seems like personality styles is like anything else, if you want to be good at it, you have to give it time and energy.
Looking forward to diving into this and learning…
Can’t wait to go through this with my Wife! and then my team! Thanks for making this resource Chris!
Chris, I bought your Leadership Package, followed your instructions to have my leadership team take the profile test, and watched the video, but I still have some unanswered simply questions:
1) How do my team members summarize their profiles, so they can display and explain their profile more effectively? With a staff of 25, asking everyone to read a 20 pages profile 7 times is not appealing nor do I think it will be effective. Even if we limit the exposure to the people who they interact with the most, it is still 15 people x 20 pages x 7 times. I would like to have a one page profile posted on each person’s desk, so that when someone speaks with them, they can understand the profile quickly.
2) When you reference “personality style” in the context of business, are you referring to natural or adaptive? At first, I assumed natural, but adaptive makes more sense in a business environment.