Effective Vision Casting, Setting Strategy, and Your Calling

Vision-Casting in Your Business

On this episode of The Chris LoCurto Show, we dive into high-level vision-casting, leadership strategy, and walk through what purpose is in life and work.

Steve calls in and asks about how to discover your purpose in a new role and job situation, leadership strategies, and working with leaders and entrepreneurs.

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Here’s what we walk through in this episode:

  • What God says about your core purpose in life, AND work
  • How to find a clear path to dollars as a leader
  • The right mindset for strategic planning
  • How to have effective leadership retreats
  • Vision-casting
  • How to find and set company direction

Why Vision-Casting Is So Important?

A lack of vision leads to so many problems on teams. It contributes to a lack of team member buy-in, low morale and motivation, and leaves team members feeling like they’re spinning their wheels.

Here’s an issue I ran into recently:

Team vision – A lot of the business owners I have talked with lately are struggling with motivating their team. They don’t understand why they won’t work like crazy, have the same passion as them, and care about the customer more. Every time this has come up I explained how they have to spend time showing their team that what they are doing is bigger than them. One was trying to motivate a team of mechanics.

I discussed how the owner has to continuously show the team how they aren’t just turning a wrench. How each time a single mom comes in she’s bummed about having to fix the car, stressed because she probably can’t afford it, and scared that she is going to be taken advantage of. So he needs to show those guys how to take care of her like she was their own mother.

Understand that she is coming in with her guard up and talk nicely to her and treat her with dignity. Most mechanic shops always tell women that they need to replace their serpentine belt right away because it’s about to break. And most of the time, that’s not true. So go through all of the stuff that other shops try to make undue money on and reassure her that those parts on her car are looking good and probably won’t need to be replaced for ____ amount of time.

Let her know all of her options with her current issue, how much each one would cost. Then ask her if there is anything with the repair estimate that she doesn’t understand. Or does she have any questions. While she waits for the car to be fixed, offer her coffee, magazines, toys and coloring books for the kiddos. Then super serve her by doing the best repair job possible.

When you give her the keys and the bill, don’t just rattle off what she owes like you’re ready for the next customer, treat her with respect. Ask if there’s anything else you can help her with. As you cast this kind of vision for your team members, they stop being employees who turn a wrench, and become team members who are changing lives. They begin to realize that fixing that single mom’s car is work that matters. Team members become passionate when they see that the work they are doing is bigger than themselves.

Example Vision Statements:


We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. Frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well. ~ Tim Cook, CEO

Southwest Airlines

Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.


PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.


A personal computer in every home running Microsoft software.

The Poimen Group (my company)

Our vision is to provide service and product offerings that will powerfully impact our client’s lives and businesses in ways that allow our clients to accomplish their respective missions. We will accomplish this with excellence through live events, coaching & mentoring, and digital product offerings. 

Question: How can you see vision-casting helping your team?


Additional leadership resources:

Zig Ziglar’s Wheel of Life

How To Create A KRA



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Meet Chris LoCurto


Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

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