163 | How Clear Is Your Decision-Making?

One of the things that can absolutely destroy your business, long term, is a bad decision-making process.

Some people make decisions because they’re afraid. They’re afraid of something, they’re afraid something’s going to happen, they’re afraid, whatever, fill-in-the-blank.

They make really bad decisions. There are ton of leaders who don’t make decisions because of fear.

There are a bunch of leaders and entrepreneurs that struggle with their identity being what they do or their business. Your business is what you do, it’s not who you are.

It is an element of who you are. It is a piece of who you are, but it is not who you are.

You’re also a son, or a daughter, or a father, or a mother, or a brother. Some of you are followers of Christ, some of you are race car drivers, like me.

Some of you are fill-in-the-blank, whatever it is. This is one piece of who you are.

I also see leaders that are constantly shut down to a force-of-habit thinking, where they only think one way.

“This kind of stuff is never going to work, I’m the only one who can do this, nobody on my team is fast enough to make this happen, if we put this thing in place, it’s going to fail.”

They get stuck in this place of thinking the same thought that they’ve had for years, and wondering why they wake up one day, and they’re in the same exact place because they’ve had the same force-of-habit thinking.

Force-of-habit thinking can absolutely destroy you in your decision-making process, period.

And what about the work-life balance? It’s not equal. They’re not equal parts, but you need to have a balance in your life.

If you’re spending too much time at work, if you’re a workaholic and you’re working 80 hours a week every single week, as if the ox is in the ditch every single time, guess what?

You’re not spending time with your family. Guess what? You’re not spending time getting out into nature, enjoying a vacation, and refueling yourself.

You’re not spending time with friends. You are being isolated.

Here’s some things you can do this week.

Ask yourself the following questions:


You have to ask why. Why this, why that, why? Dig, dig, dig. Get as much information. Talk to as many people as you can. Talk to your leaders, talk to your team.

Get great, clear perspective. How much time do you have to gain perspective? Go ballistic. Gather as much information as you can.


What am I afraid of in making this decision? Where’s my fear here? What is causing me to worry? What is causing me concern? I’m afraid that this is going to impact people negatively.

Do you have enough perspective on that?

Do you see how it’s going to do it? I’m afraid that this may not work out. Do you have enough information on what it looks like when it does work out and when it doesn’t work out?

What is the basis for that information? Are you assuming that it’s not going to work out? Look at everything that’s causing you to be afraid of making the decision.


Is somebody pushing me? Is somebody pressuring me? Is a situation pressuring me? What is the thing? Am I making the decision because of fear?


Start removing things from the table. Things like, “I’m not willing to make this decision if this happens. I’m not willing to make the decision if that happens.”

Those would be elements that you can say, “if this is going to be the outcome, then no is the answer. I’m not going to do this.” Start removing those pieces.

Start removing excuses. “I don’t know if we can get this done in this time frame.” Why not? Is there things holding you up or is this more important than other things?

Start removing those elements. Dig, dig, dig, and pull things off the table.


How is this going to impact my team? How is this going to impact our revenues? Is this going to have a negative effect? Could it be something that if it failed miserably, that could put a huge dent in our finances?

If the answer is yes, yank it off the table, period. If the answer is no, the outcome can be controlled. This is a variable situation.


Question is this a long term, a short term, a permanent decision?


What happens if we don’t? Is everything going to be okay? Is everything going to be copacetic, same as always? Or is that going to impact us in a negative way?

What if we don’t pull the trigger on this bad boy? Does that, all of a sudden, cut opportunities out from underneath us? Look at that possibility.


What’s the worst thing that could possibly happen, and what’s the likelihood of it? Okay, on a scale of 1 to 10, 1 being not really at all, 10 being yeah, abso-stinking-lutely, how much do you think this has that possibility?


How do I feel about this process? What is your gut saying? If you have done all of these things and if you still feel weird in your stomach about making this decision, then pull back.

Do not make the decision. Hold off.

I believe it’s one of a couple of things. It could be God, very possibly. It could be that you are questioning whether or not you did get all the great information, or it could be that you’re questioning whether or not you trust the information.

Usually, it’s either a spiritual gut check or it’s a I don’t think I did my due diligence. As long as you go back and make sure you do your due diligence, and it’s still there, it is my belief, the world according to Chris, that its going to be a spiritual issue. Pull back, don’t do it.

Do this yourself, and what you’ll find is every big decision that you make going forward, whether it be business or life, you will have a new force-of-habit thinking.

Ask these questions to make sure you get to absolute clarity, so you make the strongest decisions possible.

On top of that, you can’t afford to miss the May event. Next-Level Leadership Live Event, for leaders, for entrepreneurs, for anybody who’s leading, period.


If you want to go deeper in this area, and other areas, like making stronger decisions and eliminating task saturation to get more time back, check out all of the details about the event!

updated email graphicClick here to get all of the details for the Next-Level Leadership Live Event

After attending this event, you will:


You’ll learn how to make better decisions, and overcome limiting beliefs and trained behavior you bring to work with you every day so you can become the right leader for your team.


Learn the secrets I’ve used for years to create a profound and deliberate business culture, where people feel safe and bought into the mission, are able to communicate honestly, serve clients like family, and get a heck of a lot work done, faster.


Conversations that empower and ignite team members, rather than demoralize them and tank their productivity.


Task saturation locks you away in your office too much, stresses you out, and holds you back from spending time with team members and leading well so people work at their best.


Fear leads to bad decisions or not taking action at all, stalling you, your team, your business growth, and customer loyalty and happiness.


Rabbi Daniel Lapin, “America’s Rabbi,” head of the American Alliance of Jews and Christians, and author of Business Secrets of the Bible, will share wisdom on ancient Jewish beliefs and practices on business and making money. Lapin is known for his ability to extract life principles from the Bible and communicate them in a practical and entertaining way.

This event is for you if you:

– Want to gain a deeper understanding of yourself and want to make better decisions to become the right leader for your team

– Aren’t happy about your company culture and frustrated with why team members aren’t more productive and don’t seem to care as much as they should about their jobs or the success of the business

– Struggle with team member conflict and stress about having hard conversations

– Find yourself spending all of your time on the crisis of the day and constantly putting out fires and can’t seem to ever tackle your to-do list of important work

– Have a hard time setting direction or making decisions you’re confident your team will accomplish as well as you would

– Have more days where you’re stressed out, overwhelmed, and overworked instead of spending time doing what you want, feeling healthy, and happy

So are you ready to breakthrough your own leadership ceiling and reach your and your team’s potential?

If this sounds familiar, then our Next-Level Leadership Live Event is PERFECT for you.

I’m going to unpack more than 25 years of leadership and business experience growing and running multi-million dollar businesses from scratch.

These are the same strategies and processes I’ve taught to THOUSANDS of entrepreneurs and leaders over the years and to my high-end mastermind clients today.

The Next-Level Leadership Live Event won’t be another live event where you’re given a blank notebook and a pen and the host wings it for 3 days.

I’ve broken down the core methods and strategies I’ve used for over two decades to build unified, loyal, and highly productive teams.

I want to share the wisdom God has blessed me with with as many people as possible because this stuff really works!

If you want to take your leadership to the next level, then I invite you to join me at our upcoming Next-Level Leadership Live Event May 2-4, 2016 in Nashville, Tenn.

Here’s the link if you’re ready to reserve your space:https://chrislocurto.com/next-level-leadership-event/

Act Fast And Save Money!

If you’re ready to take fast action, you’re the exact person we want at this event! Why? Because you’re decisive, and you’re going to plug into this material to get the absolute most out of it!

We want to reward you for that! So, if you act quickly, you can secure one of our guest seats for only $247 (a $650 savings) that we reserve specifically so you can bring a team member, peer, or spouse who also wants to take their leadership to the next level or who plans to support you in your growth.

Secure a seat for them now while the price is the lowest it’s going to be and save $650 off regular ticket pricing. If you split the total price for both seats, you’ll both only pay $422 to attend.

Go here to take advantage of extreme early bird pricing that ends in one week

So go reserve your seat now, and once you’ve moved forward with that decision behind you, you can check out your bonuses, and start planning your trip in May!

If you have any questions, feel free to reply to this email or email my team at [email protected].

Thanks, and I can’t wait to see you in May!

And by the way, here’s what other entrepreneurs and leaders said about this event.

 “Attending Chris’ team events has allowed our organization to exceed every goal we have had” – Bill Fischer, President, Fantom Materials Inc., and Vilimia, Inc

“I always walk away with meaningful knowledge I can apply right away” – Brent Van Haren, COO, SecurAlarm Systems

“For over 4 years, I’ve been benefiting in business and life with CLo’s Live Events.”

– Stephen Scoggins, CEO, Custom Home Exteriors, and Founder, Journey Principles

“The content and experience of the event is fantastic, the friendships – genuine, and the staff is fantastic. If you leave without a sense of energy, renewal, and challenge – you did it wrong.” – Quinn Denning, President, Rapidtek

“The best decision I made was to bring my operations manager. We left the event ON FIRE! Goals are now in place for 2016.” – Josh Gettig, CEO, Mite-E Exterminating and Graystone Environmental

 “Attending a Live Event was one of the best investments I’ve made – it’s not only impacted my business, but me personally as well.” – Mike Forrester, CEO, Kojeta

 “I always leave with huge ideas. Unlike other live events, I leave with actionable ideas that positively impact our culture and bottom line.” – Bo McDonald, Owner, Your Marketing Co.

“You walk away feeling educated, empowered, and motivated to make your goals happen.” – Shauna Watson, Watson Engineering

Go here to learn all about and register for the Next-Level Leadership Live Event

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