• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Chris LoCurto

Finding The Life & Business You Really Want

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About
  • Blog
  • Live Events
  • What We Do
    • Next-Level Life
    • Next-Level Mastermind
    • StratPlan
  • Store

Leadership ·

Here is a guest post by Jon Edlin. Jon is the Marketing Manager for the Nazarene Publishing House. You can follow him on Twitter or Facebook. If you would like to guest post, read about it here.

[vimeo http://vimeo.com/25458556]

When I walk into my office every day, a colorful 6’ x 8‘ magnetic board greets me. It holds magazine ads, postcards and flyers from a variety of places.  When my marketing team sees something inspiring, they post that advertisement on the board.  The board is also used as a dry erase board, so our ideas for new ads and marketing campaigns can also be displayed.

This board stands as a visual reminder of my goal to continually encourage creativity and collaborative thinking within my department.   Although many of the ideas that are brought to the board are unsuccessful, there are the occasional ones that work out.  Here is the story of one that did:

It was a typical Tuesday morning.  I sat down at my desk, turned on my computer and glanced at my inbox.  An email from my team member with “Check this out” in the subject line caught my eye.  This email provided a link to “mashable.com.”  Out of curiosity, I clicked the link and discovered the most interesting resume I have ever seen.

A graphic designer from the UK had designed his resume with just a picture of his face and a QR code in his mouth.  The concept was to scan the QR code and place a smart phone over his mouth.  The QR code then led to a video of his mouth that audibly described his qualifications for the job, bringing his resume to life. Wow! This was board-worthy!

I jumped out of my seat, ran to the magnetic board and started to draw. Could we use this concept to make our ads come to life?  My team started to brainstorm.  After an hour of drawing stick figures and writing down multiple tag lines, we chose a product that we hoped would mesh with this marketing tool.  We decided to promote our book The First 100 Days using this method.

This book is about one pastor’s journey through his first 100 days at a new church.  We decided to have pastors talk about things they wish they would have known in their first 100 days as pastor.  We took a picture of the pastor’s face and added a QR code over his mouth.  Then we shot a video of his mouth sharing 30 seconds of insight.

When the project was finished, you could place your smart phone over the QR code on the ad and watch the pastor’s mouth share about his journey.  We had found a way to make our advertisement come to life!

Once the ad was printed, we were amazed at all of the positive feedback we received via Twitter and Facebook.  Even Cameron Strang, founder of Relevant Magazine, called it simple but innovative and suggested that we submit it for an ad industry award. After many failed attempts, it was a huge morale-booster for my team to have an idea that became a success.

Questions: What kind of environment does your team thrive on?  Are ideas shared openly?

Please join the conversation by commenting, as well as sharing the post. Thanks.

Filed Under: Leadership Tagged With: Business, Entrepreneur, Entrepreneurship, Leader, Leadership, Small Business, Strategic Planning, Training

Previous Post: « Top 10 Posts and Commenters of June
Next Post: Leadership Spotlight: Teresa Duke »

Primary Sidebar

Recent Posts

413 | Guest MaryBeth Fortner: Her Journey As a Wife and Mother

412 | What Parenting & Leadership Have in Common

411 | Q1 – Pause and Reflect (Vulnerable Learnings From Our Failures)

410 | Guest John Lee Dumas: The Common Path To Uncommon Success

409 | Three Things Every Leader Must Do Before 2022, Part 1

Download KRAs

Click here to subscribe

Footer

About Me

I work with businesses to grow and create a less confusing future. On this blog, you’ll learn my personal insights on leadership, managing people, and financial stewardship.

Work with Me

  • Strategic Planning
  • Coaching
  • Next Level Life
  • Employment
  • Contact
  • Privacy Policy

Recent Posts

Healthy Leaders Pour Into Others

When are you energized?

Leading High Levels of Communication and Accountability

Are you a brave leader?

© 2021 Chris LoCurto · Log in