259 | Inside StratPlan: Business Blind Spots And Leadership ROI

When Magnus got the keys and title of “President” at Consultwebs, he didn’t know what to do…

On this episode of The Chris LoCurto Show, you’ll learn what Magnus did to address his company’s “business blind spots,” almost double their business and size of the team, greatly improve communication within his leadership team, drastically improve their bottom line and customer service, and land on Inc. Magazine’s List of 5000 Fastest Growing Companies in the U.S.

“I didn’t go to ‘how to be a President’ school.”

In his words: “I didn’t know what I was supposed to do from 8 to 5. I did a lot of work from 8-midnight. It was chaotic…what do I do as the president? I knew the client side and other parts of the business well, but I simply did not know how to be president day to day.”

Top-level leaders, business owners, company presidents, and entrepreneurs… you’ll definitely want to hear this story about victory over business blind spots!

Here’s what you’ll discover on this episode:

  • How “rinse and repeat” sabotages your business
  • How to transform leadership meetings to create solutions
  • Closing the gap between what you don’t know and what you need to know
  • Why “go-do” doesn’t work for your team
  • When fear hides itself in business decision-making
  • Increasing client investment
  • Who leaders need in their corner


“We would not have discovered the issues without outside eyes and ears…

The results that we have seen from StratPlan are here: We have almost doubled our business and the size of our team. We have a much better communication as leadership team and company, a much better leadership team. Bottom line and customer service improved drastically.

If you’re NOT going to implement what you’re going to take from StratPlan, you’re wasting your money.

If you are going to implement and hold your team accountable – it’s a no-brainer. Every single business I know has gone through StratPlan, has implemented, and seen those results.”

As a leader, I love this question. Because, really, what Colin is asking is, “How do I stand out bigger and better than anyone else in your HR inbox?” That’s the kind of Go-Getter attitude I like to see. So I want something that makes him stand out so HR doesn’t miss him when he comes through our pipeline — a pipeline that had 3,000 resumes in three months.

So is a bio better than a resume to stand out? Well, I think we first have to look at the difference between the two. Barbara Sudquist says it this way:

A bio is a short summary of the most impressive highlights of your background, whereas a resume gives a comprehensive picture of your education and work experience year by year. Both describe your background but the intended purpose, level of detail and presentation are different.

With that understanding, it makes sense to send a bio of the great things you’ve done instead of a list of jobs on a resume. However, as a leader, it’s not enough for me. If I personally saw just a bio, I would immediately think this person was very arrogant to send me something showing how great they are. I want to know more than that. I would also suspect they were hiding something if that’s all they sent.

So what I would like to see is…both! Yep, send me the resume because I want to see your work history, and I want to dig into it if I like you. But a bio would be a great opportunity to show me what else you’ve done, as long as it has something to do with impressing me in a way that makes me want to hire you. If you share how you made it to the last round of the kite surfing finals, I’m probably not going to care. But if I’m hiring for a sales position, and you won a sales competition in your local market, now I want to talk.

Keep in mind, not all leaders are as progressive as me. So if you don’t explain why you’ve included a bio, they might think it’s an action of arrogance. Let them know you added the bio to show how great a fit you’ll be in their position.

Question: Would a resume and bio catch your eye in a good way?


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Meet Chris LoCurto


Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

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