Lisa Earle McLeod Interview

In this week’s episode of the EntreLeadership Podcast, I interview Lisa Earle McLeod, author of Selling With Noble Purpose.

If you can’t see the graphic, click here.

There are not a lot of sales books that I promote, but this is one of them! I truly believe that teaching sales tactics is a small portion of what you need to succeed. Which is why I love Lisa’s book.

On top of that, Lisa is giving away her Manager’s Video Book, a $99 value, for FREE!

If you would like to receive a free copy of Lisa’s Manager’s Video Book, you must first:

  1. Leave a comment below by answering the question.
  2. Fill out the contact form.
  3. Tweet a link to this post. Click here to Tweet. If you don’t have Twitter, you can use Facebook.

I will send you the link and password as soon as possible. 🙂

Question: Why would you like Lisa’s Video Book?

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625 thoughts on “Lisa Earle McLeod Interview”

  1. Hey Chris, just like everyone here we are all trying to aquire a little knowledge. Sounds like this video will fill the need. Thanks

  2. Hi Chris, I’d love to get access to that video. I’m realizing these days that success in my long term future will depend on my ability and ambition to sell with integrity. I was really challenged by interviews I recently heard with Daniel Pink when he was on Social Triggers ( http://socialtriggers.com/to-sell-is-human-dan-pink-podcast/ ) and look forward to seeing selling as a major component to how I can add value to my employer in the new year and crush it in my developing side-business.

  3. I’m not a salesperson….but I would like the book because I think sales applies in business in general! If you’re a GM and get your people to engage in purpose driven work with the customer in mind….it does not matter if they are sales or manufacturing personnel….they will be making a larger commitment to the customer and the organization. And I’m like Chris….I don’t read sales books! Time for my first one…

  4. I would like the video series becouse i am stuggling with my sales process. Having heard Lisa befoe, i know her wisdom have great value.

    Chris, thank you for the blog and podcast! It is truely insperational.

  5. I would love a to have a copy of the sales video. I loved the podcast and I really want to hear more of what Lisa has to say on this topic. I am currently not in sales, but it is a lifestyle that I want to pursue and I want to do it for the right reasons.

  6. Hi Chris!

    I work for a nonprofit pregnancy center and although we don’t sell material items to clients, we sell “hope” to those in an unplanned pregnancy…….would love Lisa’s video book to learn the concepts and reach more donor support.

    Thanks for all you do!

  7. I’m a learner! Also taking on sales management responsibilities in addition to my full work load (marketing). If you trust, Lisa – that works for me! Thanks for all that you do, Chris. Truly a blessing.

    PS – wife and I are doing our DEBT FREE SCREAM in the studio on Feb 4! Crazy-excited!

  8. I would love this book because I have no formal training in business, struggle with sales, and though I don’t have a team (sole prop) I know that I am my sales force. I need all the help I can get.

  9. I am not very good at sales and, after hearing her approach to the entire sales process, I feel like she has the knowledge for me to put the right tools in my belt to shore up this area where I find myself lacking.

    There’s a quick question I have: Is this being given away to a single ‘winner’, or is this going to be given to everyone who completes the three steps?

  10. Hi Chris!
    This book would help our team leader & sales team to
    sell with purpose & have a better/different attitude about selling.
    This is the biggest struggle in our company now
    McLeod’s could inspire our team to be more successful!

    Thank you Chris!!!

  11. I have been a long time Zig Zigglar fan (rest in peace Zig). I remember him saying, “Selling is not something you do to the customer, it is something you do for the customer.” I would like Lisa’s ‘video book’ so that I can continue to do something for my customers.

  12. Hi Chris – I love your Podcast. It hit home and the timing could not be any better. My team and myself are at a fork in the road because we work for a dynamic organization with an incredible product that changes lives significantly both for the doctor and the patient. In spite of this, the main focus has been numbers and quotas from the top down pretty aggressively which in any sales organization that is understandable, but we need a tool that will help us focus on our purpose or our NSP because there are many to focus on.

    If we do this, then our selling efforts will definitely be more fulfilling, productive and impactful. We would love this video series to learn and grow personally and as a team. I am a true believer of purpose and customer first and then everything follows accordingly much like Matthew 6:33 “Seek first the Kingdom of God and His righteousness and all these things will be added to you.”

    Thank you – Eddie O

  13. I would like this book so that I can gain a more comprehensive knowledge, and see the proof of how this selling method works.

  14. What an amazing interview! I see myself listening to it over and over again. I work with a client services team and so much of what was said is VERY applicable. I just loved it!

  15. I’d like a copy of Lisa’s book because I believe she’s nailed it. We need to take fear off the table and start focusing on the customers, not the numbers.

  16. I love this information. As a top performer as a salesperson at one company or average at another I can look back and see a clear thread of purpose at the companies I succeeded at and a distinct lack at the ones I did not see the same success. Now as a Sales Leader for a start up I would love to grow our sales team the right way with Lisa’s generous gift.

  17. Our lives have a purpose, and in turn, our careers should also follow that purpose to serve people. Jesus said, “It’s better to give…”

  18. This interview/podcast with the previous podcast with Rabbi Lappin was like a 1-2 punch in all the best meaning of this phrase! Loved to go a bit deeper on how service through selling from Lisa and Dave on this podcast continued what serving others bringing in money from Rabbi Lappin said. NSP is a great concept and I’ll take that with me today in my small business. Thank you Chris and Lisa! I also tweeted via @dnphotograph too – had to share this with all my business peers today:-)

  19. As a sales manager I love this focus on a noble sales purpose. Our company provides incredible products and services that have completely changed and made other businesses extremely successful…yet it is so easy to get sucked into the numbers to hit this quarters quota or to win another Presidents Circle trip – It is so important to stay focused on the client and on making them as successful as possible so they can have prosperous lives and bless their families and live their dreams.

  20. Being a technology leader, I need to understand a salesperson’s mindset and sell my own strategy to my peers and leaders. I think Lisa’s book would help me learn additional techniques.

  21. Chris and Lisa, thank you for the podcast! I would love to receive this vook because I was once again inspired by this concept of serving the client not essentially just trying to take there money. I have seen this trait in people of success and it’s awesome to watch. My hope for this vook is to gain deeper knowleage of how to serve and to use it to teach and inspire others to serve their clients needs not just try to seek the money.

  22. This podcast was very motivating this morning. Sales is not a strong point of mine, but despite that we continue to grow every year. Working with a purpose is so powerful. Thank you.

  23. Because everyone is in sales, and loved hearing her talk about bringing value to and take care of the customer.

  24. I would love a copy of this video — I am currently an accountant so I am deep in the numbers. I need to expand my knowledge so I can get outside of the numbers and really learn what drives the profit! Plus, I don’t want to be a bean counter all my life!

  25. I’m a small-business owner and am always looking for personal growth. I listened to the podcast and am excited to learn more!

  26. I think the V-Book could be useful in managing my team. I lead a group of project managers, engineers, and technicians. While we are not in the “sales department”, we all play a role in selling. I think the v-book would provide excellent insights for leaders like me.

  27. A very ‘successful’ sales associate friend tells me I am not a sales person. I know he probably has good reason for saying this, but the idea of purpose-driven work resonates with me. I am finding all of the EntreLeadership podcasts inspirational. After Financial Peace, my wife and I are still working toward small business goals and i believe Lisa’s videos will be a great help to both of us.

  28. I’m 20 years old and just starting off in the world of business. I work for a company that is extremely customer driven as far as sales go. We definitely have a NSP and I want to learn more about this so I can become the best entrepreneur I can be.

  29. Our company has a great product but sales have been weaker than anticipated. I hope that the Lisa’s video will help our team be more successful.

  30. This was another awesome interview! Almost done listening to it the second time. I like Dave’s statement: “We’re not selling stuff we’re not proud of.” Also, I love the concept of a Noble Sales Purpose.

    I would love to get this to help with my sales and marketing as I get started with my business. I don’t plan on doing sales myself (I know, we’re all in sales…), but might be managing sales as things grow. I would also share the things I learn on my blog.

  31. Justin Broughton

    I would like to learn a better way to sell and gain confidence. Based on the interview I will learn each and apply them in my selling process.

  32. Your Podcast is a great motivator for me. I would like the Vook because I want to get back into sales. I left sales because I didn’t want to work for a used car mentality manager. Lisa spoke about the service side of selling and that excited me. I don’t currently work in a direct selling position, but I use my sales training everyday. The Vook will help me get back into sales and sharpen my skills.

  33. I’m an ops guy by experience and was recently promoted to GM. I would like help in reshaping and recharging our sales organization and think these video lessons will greatly help my efforts.

  34. i’m really trying to get my distributorship up and moving so that I can start working from home full-time to be more available to my kids.

  35. I found Lisa’s guidance in the interview truly compelling. As a newly minted small business owner myself (6 months running), I am fast learning about sales (or shall I say “service”). Deep down, I knew a money/profit centric approach would not sustain me or the business and I was already in the process of formulating reasons for choosing this path at this time in my life. Listening to the interview, I realized my NSP and now feel energized about my undertaking and about making a positive difference in the lives of others. Set fear aside, indeed 🙂

  36. I am an educator but I still feel that I too am in sales, serving families who want a good education. I want this book to continue growing and learning. I am a huge fan of the podcast; it has changed my life. Thanks for your team’s service.

  37. Awesome interview on sales and having the right servant’s heart when heading into each and every call or client contact. I’d love to hear more from Lisa on this topic as I work in sales and provide a unique product and constantly have questions about how our team can more effectively serve our clients and at the same time increase our volume. I’m looking forward to all of the new podcasts this year and am thankful for such a great resource full of gold nuggets of wisdom!

  38. Between Rabbi Lappin and Lisa McLeod, I see the best practices and attitudes in the company I work with.

    I want to be able to better share these insights with my team.

  39. That is excellent information. Changing the mindset to look at going after a purpose and serving your customer from looking at only numbers is not easy. This book will be a huge benefit in changing the mindset of my engineering to determining a purpose for serving our customer rather than looking at how many product launches we do. I am also in the process doing sales so it will be huge in helping be succesful as I work to serve customers rather than just look at sales data.

  40. I would really appreciate the chance to receive Lisa’s Video Book because at thi stage in my career (just starting in sales management) I am trying to gain as much worth-while knowledge as possible. After hearing the podcast, I went to Amazon and purchased her book. I’m glad to have found this podcast!

  41. It was a great
    interview. I never thought about sales and business objectives from this angle.
    But I would love to hear more how you could convince your shareholders if the
    numbers are not there. Thank you for the awesome insights.

  42. What a great podcast series ! I am one of those small business owner/ engineer / software developer / geek types / 🙂 That struggles with sales and my salesman. This video book is great timing for me !

  43. I would love Lisa’s video book because it would help me deal with Managers who only care about the numbers and not the customers. This was a very solid interview…Loved it!

  44. I have been struggling with how “purpose” is tied to my current sales position (which is going great), but suddenly my subconscious thoughts all came together during the interview with Lisa. I would like to more fully explore this purpose and fulfill the potential.

  45. Lisa Earle McLeod’s interview was outstanding. I learned so much about the heart of selling. As a business major I didn’t think selling had any heart and was strictly about the dollar. I am happy to see that sales has a heart and has changed my outlook on sales forever.

  46. I would love this vook to help change my life and the lives of those around me to be more purpose driven. I think that a bit more purpose in everybody’s life will be helpful.

  47. I really found the information valuable. The thought that want I done can make a difference in a persons life, that I value them and want to meet there needs. I will share this info with my store manager. I know he is open to improving are culture in are work place.

  48. I can tell anybody what we do and how we do it….now you have pushed me to examine the why/purpose! I would love to learn more from Lisa via her vook. Thanks for sharing with and encouraging me!

  49. I have no practical experience with sales. Marketing and advertising, yes. Sales no. I always used to think salesmen were greasy, slimy people. Dave Ramsey’s EntreLeadership book changed my understanding. Certainly there are bad sales reps who give that unpleasant, superficial feeling. But the good ones have that heart of a teacher who believe in the product or service.

    This video book product, sounds like great practical training I need to add quality sales skills. I think it would help me and my future customers a great deal.

  50. I’ve always been fascinated by selling, but felt as though I wasn’t good at it if I didn’t believe in the product/service. Lisa’s Video Book intrigues me as a resource to help me develop skills that will serve me well as I seek to serve others.

  51. Question: Why would you like Lisa’s Video Book?

    I would like lisas video book because, she is changing the concept of selling. Adding value and creating a purpose for yourself in life will ultimately lead you to being happy, that is what everyone strives, for, to be happy.

  52. I would love this video series in order to help our company sell with purpose. It is exciting to consider what our purpose is and how this can have an impact on the bottom line.

  53. This discussion resonated with me as I am doing some internal consulting for a sales team as well as a brother contemplating a career in sales.

  54. I am thankful for the EntreLeadership Podcast, and especially enjoyed Chris’ interview today with Lisa Earle McLeod. Her research and insights into having a Noble Sales Purpose extends way beyond just sales. In the organization I work in, i am a marketing leader that would greatly benefit from the information found in her book and research. I benefited just from the podcast interview! Would love to learn more!

  55. I would like a copy of Lisa’s video book because we all sell in one fashion or another and I would like to better my selling skills.

  56. What a fantstic podcast. I want to reinforce the importance of not just hitting the numbers but hiting the ground each day with a noble purpose

  57. Would like to hear more about her views on customer focused sales. At Alen.com, we sell air purifiers to consumers and focus on ‘Helping others live better lives’. If I can get even more insight in building that better into our culture, that would be great

  58. This concept is what we’ve been working on in our own company since the beginning. We’re also teaching each of our clients the same concept that it’s all about serving people. I’d love to see more from Lisa!

  59. I would love to receive this video book. Although not a sales person directly in my organization, I’m sincerely interested in being a positive force for those in my organization which involves being passionate about what we do and getting others excited about our work.

  60. Chris, Great interview! My company and I stress our USP – unique selling proposition and we have hit a major rut in our sales-fear is at an all time high. We need this vook to take us from USP, to selling with a Noble Purpose! I’m new to twitter but here it goes!

  61. I am curious to see what the recommendations for a non-seller leading a Sales Team. I understand it’s all about questions but what about being a competent leader? It was extremely informative – I want more!

  62. I manage a team of 4 salespeople, and Lisa’s message of selling with purpose resonates with me. I’ve seen customers respond better to a mildly-polished pitch that displays integrity and concern for their well being, than to a high-gloss pitch that might as well have been a TV commercial. I want to buy from real people who want to perform for my benefit. I would imagine my customers want the same! Loved the interview.

  63. The reason that Lisa’s book and videos are coming at the right time is I am in the process of releasing some new products. In listening to Lisa, I am wanting to learn and then revisit each product to determine what my reason is for each one. Really loved what Lisa, Chris and Dave all had to say. I think looking at the why will help me to be more sucessful in helping people, not just pushing my widgets.

  64. The interview was amazing as they are all the time. As a small business owner trying to figure out how to improve our sales process. I’m always trying to learn new stuff and more to improve me so that I can share it. The video book would just be one more tool I would use to make me better.

  65. Great interview! It’s a simple concept to sell with a purpose but it’s easy to get distracted with targets, goals, sales numbers. This interview presents the concept in a clear way that makes it easy to communicate to my team. Thanks! I would like access to the video book so I can learn more about improving my sales ability.

  66. Can’t get enough instruction on how to best work with my fellow human beings to accomplish the God-given opportunities in life: family, ministry, business, etc. Thanks for the great offer and great podcast.

  67. I think Lisas book will help me build a foundation for a company I’m looking to start. I want to make sure the foundation is rock solid!

  68. As a Cosmetology Instructor I am always looking for better ways to discuss sales and serving the client. This material will be perfect.

  69. Dawn Norris you hit it on the head! This interview along with the one with Rabbi Lappin were life-changing. Gained a much better perspective on how to view sales as a service to mankind, not just a paycheck. This will certainly inspire me to a greater purpose in all I do and everyone I come in contact.

  70. I just started a company and have perfected my product. I want to use these resources to not only create sales but to create a great reputation as well

  71. Wow, I’m late to the party and it looks like I missed a doozy!

    I used to work in Pharma and can attest to what Lisa is saying in the podcast. I can tell you that I was “rockstar” at one drug, because I believed in it. I was lousy at another because I didn’t. So simple!

    I think the tough thing is for those in leadership positions (with driver personality types) to get behind this kind of thinking. They are set on the JUST DO IT mentality, but people are more complicated than that. Just a little more. 😉

    Great work as usual Mr. CLo!

  72. We are currently working in the right direction, and could use more of the great information you talked about during this podcast. Please, can’t wait to get the videos. God Bless

  73. What a Great Interview! Why would you like Lisa’s Video Book?

    I am currently working on growing a team of Financial Planners helping families using FPU principles. We love what we do, but are always looking for more ways to help more people.

  74. Great job with the podcasts! I woud love to receive Lisa’s video book. We do not have a training budget at my office so every chance I get to invest in myself I take it. Thanks for all you do!

  75. I love the connection between purpose and selling. It mad so much sense when Lisa said it. I LOVE the concept and can’t wait to learn more about it.

  76. As the pastor of a medium-size congregation, I find that these podcasts help tremendously in thinking through leadership with a group composed of 100% volunteers and I am always seeking ways of “selling” the vision of the church so that people develop a connection with our church and ultimately a connection to Christ. This is why I would love the opportunity to have a copy of the video series, knowing that I can get good use out of Lisa’s work.

  77. I would love a copy of this video series to help me with both my current job in education but also to help me with a future business I plan to start. I know that her expertise will be invaluable as a resource and that it would prepare me to be a better leader. Thanks again for a great podcast Chris! Excellent stuff!

  78. I am in the process of turning my hobby into a business and sales absolutely freaks me out. I am looking forward to hearing the answers to the questions I have as well as the ones I don’t know I have.

  79. I listened to this podcast over and over again because i feel that “purpose” is exactly what drives me. In years past, I remember when I was selling a variety of products and services and I hit a real spike. The reason I did so great was because I didn’t have money in my eyes, it was because i was driven by a purpose to help others beyond myself. Along the way I have gotten lost in what truly matters….and have found that we are here to help each other, the best way that we can. As an individual we don’t have to have every talent and skill set on earth, if we can just use the abilities that we do have and share it with as many as possible, then fulfillment shall follow. Thank you for this podcast!

  80. I am a small business owner not too far along, about 4 years. I have grown my business for 2-3 team members to up to 8 this past year. I need help figuring out my management style and getting my team on board with selling our service. I could use all the help I could get and I think/know that Lisa’s book would be exactly that.

  81. I want my company to be purpose and service driven! This tool would give me a unique opportunity to help my team refocus how we think about serving our customers when we sell our products. I just can’t wait for more information!! Thank you for all that you do! I love the podcasts and always anxiously await the next lesson.

  82. I’m an athletic director trying to build a small high school athletic program. I have found sales/leadership/management and especially biblical wisdom to help me in my job far more than anything I learned from education classes in college

  83. I am just going back into a Sales role so timing is perfect. Seemingly few sales people get the whole “serving others” concept so I’d like to be one of the exceptions. Really enjoy the podcast. Keep up the great work!

  84. I really want to learn more about selling. I have been involved with high pressure sales early in my work experience and it was in conflict with my ethics. I am starting another business and want to establish a corporate culture that is respected. By learning how to sell appropriately and training my business partners, we will be able to help our customers more effectively. I really liked this podcast and the car salesman story. It reminds me of an important question, “do you want to sell a car to one person, or to their kids, grand kids, great grand kids, aunts, uncles and social circles.” I have been raised to be extremely ethical and loyal. Before listening to the EntreLeadership podcast, I didn’t think it was possible create a large corporation that kept its values and ethics. It is impossible, IMPOSSIBLE to become successful if you are trying to sell people stuff they don’t need. Yes you may become rich but for me that doesn’t mean success. Your organization has set the standard for us to follow and I appreciate you showing the success that can come from helping people and doing the right thing. Business and Leadership isn’t something that a person can just learn in school and know, it has to be exercised by continuous training. In my experience I am always the leader but I became that by following and doing whats best for my team. Being a leader isn’t easy, I often tell my circle that it is a responsibility and I wouldn’t do it if someone else stepped up and wanted too. When my circles look to me, I choose to act and help them instead of running away. I’m not sure if my leadership strategy is the most effective but I feel like the best way to lead is to always be an example of how to act and what to do so that when they are in situations they can think, “what would he do”. Thanks again, I appreciate all of your hard work and God bless.

  85. My father recently retired and I have taken over the family business after being the top sales person for eight years. I believe we are at our best when helping our customers and want to impart this to our sales force.

  86. Lisa’s message echoes much of Rabbi Lapin’s message. If I had the luxury of time, it would be interesting to go back through all the podcasts and see how many other interviewees had the same message. In fact, service is one of the primary themes throughout this blog!

  87. This interview was so powerful. Every business needs to adopt these practices to truly change their culture from a numbers only driven team to a team driven by the desire to fulfill our purpose in life, which is to love and serve others in the name of Jesus Christ!

  88. I love the podcasts and get to listen to them on the drive into work and iheart radio Dave Ramsey station on the way home. I am in a leadership position and very much want to know more about selling with purpose when the product is difficult to set inside the framework of a higher purpose than just making money.

  89. She makes total sense! It’s so motivating to hear someone who understands the meaning of work, and how that purpose affects the customer.

  90. I would like to share these videos with my team. Our company is purpose driven and Lisa’s interview inspired me to reflect on how being purpose and value driven has helped me and how it can help others within my company.

  91. I recently took on a new role as a manager/liaison so I am asorbing all the great material I can. No matter what you do in life, your always going to be in the business of selling. I am constantly on the look out for great content and after listening to Lisa’s interview, I have full faith that her videos will bring a positive impact to my life.

    Thanks for all you guys do and for all the great content you provide to us.

  92. I just listened to the podcast yesterday and have already learned from Lisa. I’ve just taken over as the Sales Manager for our company and am trying to learn the ropes…thanks for your insight.

  93. I am new to this Podcast and my first listen was Lisa Mcleod. I am so thankful that there are people out there training our sales teams that its about serving others, not just trying to hoard all the money you can. She definitely has “the heart of a teacher”

  94. I am a student of Jim Collins. After this great interview I feel inclined to believe that Lisa writes at the same level and with the same data-driven style. I have to find out about her for myself.

  95. Our company’s purpose is to help change our culture by helping parents lead their families to become less passive, more active, in mind and in body. Loved the podcast with Lisa and I’m looking forward to the video series! Debra Ross, KidsOutAndAbout.com

  96. Too often in sales we focus on a quota; we coach to get that quota; we teach to get that quota–if we just take the time to focus on a purpose, all of the rest will follow–great stuff—knowledge truly is power!

  97. I’m not in direct sales anymore, but I still consider myself a salesperson. “Nothing happens until a sale is made” doesn’t have to apply to a financial transaction; it can apply to you selling yourself on losing weight or quitting smoking or being nicer to your spouse, kids, etc. And their responses won’t change until you’ve sold them on the idea that you’re committed to change.

    Since I’ve been out of sales as making a living for several years now, I’ve felt myself slipping in my ability to ‘close a deal’ in any sense.

    I’d love to watch these videos to re-energize my personal relationships and help to define for myself a purpose greater than myself.

    Thanks for the podcast, Chris and Lisa!!

  98. I would like to drive our small family business with more purpose. I’m not necessarily in sales but continue to do more and more as we grow. I believe this would be a great tool for our continued success.
    Thanks for all that you do.

  99. Great podcast. I have always thought companies like Southwest Airlines and Whole Foods that have Noble Purpose have it figured out. Our Exec team is meeting in February, so the video book will be a valuable resource. I will be buying Lisa’s book also. Thanks!

  100. Why would I like Lisa’s book? It was quite apparent from the interview that she absolutely knows what she’s talking about and can back it up with metrics. I’ve heard it from several people and I’m ready to implement!

  101. I would like this video series because I am an outside sales rep for a law enforcement equipment retailer. In these times of shrinking public safety budgets, I want to learn how to properly lead my sales team past the drive for numbers. I want to teach them how to change lives.

  102. I’m hoping to potentially start my own business in the next couple of years and am trying to grow into a person who motivates and inspires my team in a better way.
    Love your podcast!

  103. This serves as a confirmation to me. When I take care of my customers, they will take care of me. You have let out my secret to succeeding in my business and why my customers follow me. This, plus Rabbi Lappin, have been very encouraging.

  104. The podcast and interview was great. I’ll definitely be picking up her book but any other resources, such as her video book, would be incredible.
    For my personal interests I have no problem with a NSP such as why I coordinate FPU, but in my job I have a very difficult time defining it. I hope this video book will help me develop that.

  105. More sales means more lives are changed and the business mission is expanded. If this book can help do that, I’m all in.

  106. I was a sales manager once. That is why I have not been a sales manager twice.

    I don’t necessarily plan on ever doing it again, BUT I know there is valuable wisdom in there so I will definitely read it.

  107. Paula Palmer Burns

    So thankful for this tool!! My weakest point is MY Sales Management skills and I have to be one long enough to develop the revenue to pay for one! 🙂

  108. NSP makes all the difference. Praise God for that conversation and insight that came from it. My NSP is that my service unlocks thinking potential. Great work, Lisa.

  109. It was so nice to hear about selling from the piont of view of a person with a passion for what they do, how they do it, and why they do it. I loved it!

  110. I have a small business designing touch friendly software for phones and tablets and I would like to learn how to build and grow a sales team. This looks like a great starting point.

  111. It’s what I have always felt. I do not want a job, I want a purpose. I believe I have found the job that gives me that purpose, now how to transfer that to sales and the customer.

  112. Interested in connecting my passions with my current career more clearly.
    Another insightful cast with a great guest. Thanks Chris

  113. The notion of selling with a purpose goes way beyond sales. I believe it can be applied to a number of situations in both business and life. I believe this video material will better my understanding, and thus help me to touch more people with purpose.

  114. The podcast was inspiring I got on web and bought the book. I lead a team of sales folks for a bank and you love to mak a difference in th industry

  115. I work with early stage companies and sales is one of the challenges faced that can make or break success. This podcast is one of the best of the Entreleadership series and the philosophy of purpose driven sales is one that I will be sharing with all of my clients. The video book offers additional opportunties to learn and absorb clear thinking around sales and relationships.

  116. This book looks fantastic. What else could be better than to sell not for money but for bringing value to another life.

    Life is about growing and this book looks like a great opportunity to grow into a better relationship with clients and selling in general let alone helping connect your job with a life purpose.

  117. We need to improve our conversation rate of inquires into bookings. We absolutely can’t cut cost any further without cutting staff which means cutting quality. We need to focus on the revenue side of our P&L.

  118. I would like Lisa’s video book because I feel like our company has drifted from the noble sales purpose that it was founded on.

  119. Thank you, Chris, for bringing Lisa onto your podcast! She added another layer to my already-excited echo to the heart of Dave Ramsey, and your series of amazing people that you have brought together on your podcasts. Thank you!

    I lead a small team of sales people and co-lead a larger team, in the auto finance industry. As I listened to Lisa share, I thought she had been reading my personal journal, because she dealt with the issues that I fight through on a daily basis. My heart and passion for people has often been a struggle to fight for in the midst of the “sales world”. I would love to share the concept of having a “Noble Sales Purpose” and her concise delivery, with the President and COO of the company I am committed to growing in the right direction.

    One of the senior leaders in my cmopany recently said, “The three biggest assets of any company are: People, people, people.” I want to use the ideas Lisa shared, as the core value that needs to become a reality for our company, so that we prove that our team’s “people” and our “customer-people” are truly what matter.

    Your podcast and these amazing cameos have made an extraordinary impact on me. Properly directed, solid inspiration are the results of all you bring, for me. Thank you!
    ~Ashley C. Smith
    Regional Sales Manager
    CIG Financial, Irvine, CA

  120. Why? Because I want to get better and because I know I need to get better. Because my team needs for me to get better

  121. When you’re on a 100% commission day to day paycheck you gotta have a sustaining motivation as to why they should buy! Great Interview.

  122. The podcast was amazing. Having a higher purpose rather than increase profits and to sell is to serve. Is a complete new concept for me. Thank you very much for all the work that you are doing. God bless you more and more. Greetings from Mexico.

  123. Well I bought her book and listen to the interview twice and I am currently working with my sales manager to improve our acquisition and retention performance. I believe her material will provide us substantial improvement. I GM a large platform wellness facility so her “ultimate question”, “How will our member’s live be better as a result of doing business with us?” has a great deal of power because we literally save lives in our business. I loved what I heard and look forward to the book and vook. Thank you for the offer.
    Joel

  124. I lead a national sales force and Lisa’s insight into selling with purpose will help me take things to another level. Looking forward to checking out the manager’s video book.

  125. What an invigorating perspective on sales, sales management and the importance of purpose. I lead a small team of professionals in a niche, high-tech business and understanding how to focus on value vs. simple profit will take the pressure off selling and give people permission to focus on purpose!
    Thanks for a great interview and valuable information as always!

  126. Believe that purpose is key and want to learn what other similar questions the manager can ask to make their sales force better.

  127. Being that my most recent business is in it’s first year of launching I’m looking for some additional training and guidance on sales skills. I think this book video would be a great starting point for myself and my partner.

  128. Thank you for all of these amazing podcasts! I would love to use Lisa’s video book to learn how to inspire my team to not only sell better but to look at their work from a different perspective.

  129. The message from Lisa really resonated with me and is very timely as we are putting together our business plans around selling for this year for our sales team. We will utilize many of the messages Lisa spoke to as we finalize our plans! I plan to carve some time out over the next few weeks to listen to the Manager’s Video book with our Sales Manager to help us position our team for success this year!

  130. Sales is an area of intense interest for me. My wife’s family runs funeral homes. Her desire to be geographically closer to her family may result in us working for the family business. If I’m going to do this…I want to go after sales with a fire and a passion. I hope these lessons would help me achieve these goals.

  131. I am just getting into my first sales role with my company, and would like to develop the best habits possible to be successful at serving my customers with a purpose!

  132. I’m a new business owner. And i Truly enjoy what i do (massage therapy) so i want Lisa’s Video book so i can have more knowledge and understanding of what it takes to be a great manager.

  133. I would like to have Lisa’s video series to expand my knowledge. I just moved into a management position and have just realized the challenges of being promoted over your team members. Its makes for an interesting conversation.

  134. This was my first pod cast i listened to on your show and 3 podcaste, ever. I addicted already. I learned a great deal and will continue to listen on my way to work. Thanks!

  135. The podcast with Lisa put wind back into my sails. It reminded me why I left the corporate world and started my own business.

  136. I just took a corporate position as the corporate liaison to franchisee sales people. I’m basically a sales manager. Listening to her interview on the Entreleadership Podcast completely expanded my thinking on how I can make a difference to those I serve. I bought her book right away!

  137. I work in a small cleaning business, we clean office buildings, churchesand schools. When I heard that Lisa was offering her knowledge on sales to your listeners for free I jumped at the occasion to learn more. Noble selling purpose is so true. I was thinking what my noble selling purpose could be and came up with several ideas. I sell to employ more people, and to offer exceptional service to churches and schools in our area. I want to define my selling purpose so that when I knock on the next door I will know why I am selling. Thanks for your offer.
    Nathan

  138. I work in a small cleaning business, we clean office buildings, churches
    and schools. When I heard that Lisa was offering her knowledge on sales
    for free I jumped at the occasion to learn more. Noble selling purpose
    is so true. I was thinking what my noble selling purpose could be and
    came up with several ideas. I sell to employ more people, and to offer
    exceptional service to churches and schools in our area. I want to
    define my selling purpose so that when I knock on the next door I will
    know why I am selling. Thanks for your offer.
    Nathan

  139. Great Interview. My wife and I are just about to start a tutoring service as our first business. This will definitely help us with our sales and selling with a purpose by helping others.

  140. I’m a young leader, working to build my skills as a leader to more effectively lead people. While I’m wired to think in terms of numbers, I have a heart for people and to lead them well. Chris and Lisa’s podcast was great information about how to lead above the numbers!

  141. FANTASTIC Podcast. I want others in my company to grab hold of this and RUN! I work on the top producting sales team in my office but I know we can do so much more with a Noble Purpose. Thanks for sharing.

  142. Superb podcast!!! I love the intelligence, heart, and humility that Lisa shared! Thank you!!! Chris your interviews Rock…I’ve been sharing them with all of my sales team members.

  143. It is great to refresh and listen a successful sales person that remind us that keeping in touch with the true meaning of sales that involves people’s feelings and needs, and the satisfaction that creates, which at the end it will bring great success

    Tere Szostak

  144. I am a breeder of horses which involves sales. I am trying to learn about effective sales, but more importantly how to incorporate the dynamics of service and noble purpose into this area. Unique challenge to be sure.

    Really appreciate these podcasts – continual student of financial peace and have a ticket to attend Entre-Leadership.

  145. I listened to the podcast interview regarding selling with a noble purpose and it completely moved me. I am in the car sales profession and often people are motivated by figures, stats, money and overall volume sales. I am a Christian and work hard to keep my motives for selling honest and pure. I believe this information will assist me in finding and maintaining the proper purpose and drive to remain in this profession.

  146. Thanks, Lisa, for the great reminders on serving others. I liked the comment about how our internal discussion becomes our external discussion. As a team this morning, we went around the table asking “tell me a story about how you served a customer this week and what it meant to them.” It was encouraging and enlightening.

  147. Awesome interview. I am a sales manager for a medical device company so the information was extremely relevant. You’re podcasts are so well put together. Thanks for all the work you put into them.

  148. Working in sales it seems all anyone ever talks about is numbers. My customers are not often seen as business with unique needs and problems, but simply as revenue. It was refreshing to hear Lisa on the podcast and I can’t wait to dig in to her material.

  149. I am part of a small sales team (7 full time). The team is fantastic, but there is a small leadership gap (our manager is awesome, but he has to wear too many hats).

    I want to learn to rally the team and show the company that we can keep up with them.

  150. Love the concept and would love to find out how I can convince my team. I hope I can find a noble purpose in selling television ads!

  151. I am on my way to becoming an EntreLeader. I believe using this video series will help me on my way. Thanks for the Ministry!

  152. I’m a life long learner. Even though I’m not selling products or running a business right now, I benefit from the teachings that you and your guests offer. After listening to Lisa’s message on my iPod at work, I went home with a desire to learn more. Every day we are selling even if we are not selling goods we are selling our thoughts and ideas to others. I recently purchased a Napoleon Hill Audio Book on iTunes. It is amazing how generations ago he covered similar topics. These concepts are so amazing, not only will Lisa’s lessons help me with a future career, they will help me succeed every day in life. I listen to The Dave Ramsey Show and EntreLeadership available on iTunes Podcasts using my iPod Touch.

  153. Just when you think that this interview is not going to be awesome, just because the previous was already awesome, you bring us another huge hit, thank you so much for the continuous source of know how, ideas, knowledge and inspiration.

    About the question: Why would you like Lisa’s Video Book? I think that my direct and honest reply to that is why wouldn’t I like Lisa’s Video Book? All her interview was amazing, the energy she transmits even on radio is amazing and in a time where I’m feeling that a bunch of people try to sell me something without a purpose I really want to be different and transmit/sell the best way possible my ideas and beliefs.

  154. Being part of a recently acquired sales firm by a larger sales rep firm I would use this VB to help take our new larger sales team to the next level.

  155. Why would I like Lisa’s video book…

    I’m a learning junkie.
    I’m interested in viewing what appears to be an interesting format.
    I want to be a better team member and a better sales person.

  156. Really enjoyed the interview!!! Starting a new business and have been in sales for a while. Looking to inspire future team members by learning more from Lisa’s Video Book

  157. I would like to receive Lisa’s video book because I feel it would be a viable teaching instrument I can share with my team and apply her findings to my everyday business operations.

  158. As someone who is eager and capable of running my own business, sales has been the one thing that gives me fear and doubt; because of the car salesman mentality. I tend to see every sales person like that. But Lisa’s talking about the Noble Sales Purpose totally rings with me, as the reason I want to start my own business is to “Help people learn.”

  159. Hello Chris, I posted yesterday afternoon and have not received a link in my email. When should one expect to receive an email with a link and passcode? Thank You and your team for your great teachings. I’m still looking forward to learning more from Lisa.

  160. I’m sold on Lisa’s idea that you will be much more successful in sales if you have a higher purpose. I would like her video book in order to help me take this idea to more people in the company.

  161. I’m an aspiring entrepreneur. I had an incorrect preconceived idea of sales before hearing your interview on the EntreLeadership podcast! I’m extremely excited to watch your video series to start my entrepreneurial life off on the right sales-foot!

  162. I have been in sales for the past four years, climbing through the ranks; and one of my frustrations is that upper management’s number crunch expectations are overshadowing the potential of serving the client needs, and diminishing a positive work environment. Each interaction we have with clients and potential clients alike becomes a numbers count or profit crunch. The negative tone is weighing heavy on the teams and turnover is increasing drastically. I was promoted to sales management and accepted the position with the goal of changing the sales and coaching dynamic. I believe Lisa’s Video Book will help to strengthen my skills and equip me with the tools needed to shift the current sales focus to one that is more purpose and value driven.

    1. Oops I have to answer the question too! I make mistakes and need as much training as I can find especially if I want to earn a living running my own business

  163. Awesome interview. I learned so much. I’ve recently started my own business (after a layoff) and my initial desire was to use my abilities to help small businesses and non-profits improve their technology and online presence. It’s good to know that, without knowing it, I was already setting up my NSP. I’m looking forward to the videos to learn more about sales as this is an area that I have little experience and wish to improve. Thank you!

  164. Richard Kayo Granillo

    I am starting my own business and I want to start from the beginning with a purpose driven sales approach. NSP approach is exactly what I have been looking to use.

  165. I listened to the podcast and was so thankful to hear of a sales book that I could apply to our business (concrete).

  166. As an owner who is not hard-driving sales personality I would love to be able to expand my knowledge of sales and a more customer driven fashion. Thank you for taking the time for this wonderful interview.

  167. Bobby Whitehouse

    I enjoyed Lisa’s interview on your podcast. She successfully communicated a concept I have been trying to explain for a long time. I want to hear more!

  168. I can not wait to hear more about Lisa and how she deals with the day-to-day crazy world of sales. Also, I would like to dig a little deeper into the difference between what was referred to as NSP on the podcast and USP. Thanks Chris!

  169. This is my first time listening to your podcast, and wow! What a great message! I am looking forward to reading more and developing my own purpose. I’m also reading Napoleon Hill, and the first lesson, he says, to achieving success is to have a “definite chief aim”. This podcast really brought it home for me. Thanks!

  170. This was one of the best interviews on the EntreLeadership Series. I so agree that having a purpose, a mission, knowing why one does what he’s doing and doing it with honesty and dignity drives one’s motivation and just as a side effect 😉 one’s performance to a whole new level.

  171. I’m currently a college student at Texas State University’s Entrepreneurship program, I work 40hrs at local welding supply store, and I’m in the Texas Army National Guard. I’d like to start a business again soon which hopefully would allow me to build into others while I become the best me I can be. This like every episode I listen to of the podcast, numerous times, would be another invaluable asset helping me to achieve my dreams empowering others.

  172. I was so thrilled to hear this podcast. I was just saying to a key staff person that I was so tired of talking about numbers. I attended Tucson and had the opportunity to have dinner with you and Debbie and our business had a record year. I’m hoping to have greater focus on purpose and lead the team to have that more in the front of their thoughts when serving our customers. Great podcast and you are doing a great job Chris!

  173. Listening to this podcast really inspired me. I am looking at starting my own business and would like to learn even more about selling with a purpose. As a person you always want to connect with some that is not there just so they can pay the bills, but somehow, when it comes to a business this idea tends to get lost.

  174. As a podcast consultant I believe Lisa’s book might apply to top podcasters as well. I enjoyed the interview and would love to know more. Great stuff

  175. Great interview Chris, well done. As an entreleader you have to constantly remind your self about providing great customer service and not think about the bottom line. Lisa really tapped into my inner being to inspire me to to find a purpose as a business owner, with that being said having the video will serve as a place to come back to when you feel as if you are going down the wrong path.

  176. I work for a company that lives out of recommendations. In fact, we don’t even have a sales department. We do care about our customers and go above and beyond to serve them because we have a noble purpose to create value and help our customers to reach their goals. Our slogan is “Strategy, Design and Technology to create value and reach your goals”.
    I would like to watch Lisa’s Video Book, so I can re-assure my company’s noble purpose, as well as to extend and improve where needed. Thanks!

  177. I’m a manager and a leader at a company who uses the motivation by bottom line tactic. I resonate with the idea of using the purpose and how we help the customer to connect to motivation for what we are selling.

  178. Brent
    I am a 30 year old that bought an excitsting business a year ago. I was a fed-ex driver and now i need all the materials i can get my hands on to grow my oil change and carwash.

  179. I never considered myself a “natural salesman” and I am quite intrigued
    by the idea of NSP discussed by Lisa! These videos from Lisa will help
    me manage my Sales Team. Abe Lee from Florida

  180. Loved the podcast on sales with a purpose! I have been telling my family and friends about the light bulb moment when I realized that I have been searching for that purpose in my career! I would love to see more of what Lisa has to say on the topic. It is not just about sales… it is about our happiness in whatever job we may have!

  181. Loved the podcast on sales with a purpose! I have been telling my family and friends about the light bulb moment when I realized that I have been searching for that purpose in my career! I would love to see more of what Lisa has to say on the topic. It is not just about sales… it is about our happiness in whatever job we may have!

  182. I want to become a great manager, the first person I have to manage is myself. I didn’t get promoted to the same management position twice. I’ll be ready the next time around. and I know getting this video book is a great step in being ready.

  183. Why I want Lisa’s videos: my partner and I are in the process of selling our new product, and we’re not doing very well. We believe in the product, but we are not “businessmen” or “salesmen” by nature. We are learning, and the videos will be useful to us!

  184. I want to get the video books from Lisa because the interview was very good and we are always trying to refine our sales and serving process.

  185. This video book interests me because many of the concepts articulated in the podcast mirrored my philosophy of sales. As a young sales professional adding quality information to my library propels me to greater heights.

  186. I loved Lisa’s interview. She was so insightful and I can see how passionate she is for the cause. Plus, she has the experience to back it up! I would really like Lisa’s book because I think it would help me understand sales better and spread the word to our sales force. Thank you!

  187. Having recently been promoted to the role of sales manager, I’m excited to utilize this tool in my professional life on a daily basis.

  188. I would like Lisa’s book because leaders are learners…and I need to learn to become a leader! The interview on the podcast was great…and I want to check out more of her content.

  189. Why I would like Lisa’s Video Book? I aspire to continue leading by being a life long learner and taking the time to understand and apply the data. I also firmly believe, whether implicitly or explicitly, we are all in sales. Lastly, I look to sell my small business this year.

  190. My favorite thing about my business is the charge I get when I help make my customers lives easier. Sometimes it is hard to articulate my noble purpose. Lisa’s interview was a big help in helping me do just that.

  191. Just listened to the podcast…great show! I never thought of myself in sales until I learned we are all in sales! Thank you so much for the wisdom shared through the podcast and all the awesome, inspiring guests you have on!

  192. Anita Roddick has a simple quote “Passion Presuades” ……… PURPOSE creates PASSION. And anyone, whether selling for 20 days or 20 years, needs to be define, know and continually be reminded of their purpose of why we do what we do every day.

  193. I completely agree that we need more people who sell with purpose and not just for profit. In fact, I personally would extend that idea and say that we should live with purpose…or life just isn’t as rich as it should be. Many studies have shown that people live more happily when they have meaning and purpose, and I think that sellers would work more happily – and productively – when they have that same quality. Having worked in “sales” for both a mega-church and mega-corporation, I have seen up close and personal the power of putting customers first and being motivated by serving rather than quotas. It was a great interview with Lisa, and I was both helped and inspired. I am constantly striving to become a better leader and motivator, and that is why I would love to view the video series. Thanks to both of you, Lisa and Chris!

  194. This interview with Lisa was one of the best I’ve heard! I would be thankful to receive Lisa’s Video Book to help me better serve my customers with greater purpose and passion. Thank you!

  195. Great message!!! I am interested in learning selling more in terms of persuasion.. I am not in “sales”.. But I am married… so I guess I am in “sales”..

  196. This interview was awesome! I’d love this book because I want all the help I can get to do a better job of managing my sales staff!

  197. I am always eager to learn as an entrepreneur and leader. It will be great to learn more about how to make these ideas stick with the organization that lead and the business that I am a part of. Purpose is one of the greatest gifts we can over our team and our clients.

  198. This was one of those interviews that you need more after hearing it. The Entreleadership podcast was not enough. The extra Chris LoCurto podcast was not enough. I was to explore that book.

  199. I found her thoughts of Sales management extremely refreshing and would like to learn more of Mrs. McLeod sale management tactics. .

  200. Great interview! By focusing on what will make a difference for our customers first, we will get the results we are after as well. It has to be in that order…customer 1st…me second. Lots of high octane, high ego sales reps want to switch that around.

    Zig Ziglar said it best, “You can have anything you want in life if you will help enough other people get what they want!”

    The “if” part of that quote is where we , on purpose, to go about wanting to help others first…then we can go to the pay window.

  201. This is a great interview. Lisa provided a very valuable point, and she had solid data to back it up. Can’t wait to learn more about it. Thank you Chris for the great interviews. ^_^

  202. The Lisa Earle McLeod episode is one of the best episodes to date! Lisa, you’re gonna sell a lot of books as a result. As a sales leader I look for ways to add value for my team so they can turn around and do the same thing with our customers. Without question, this podcast added value to my life and my team will be receiving a copy of your book!

    In sales, customers buy you, and ultimately buy “why” you do what you do. Selling with Noble Purpose should be a roadmap to your “why”

  203. I need this stuff. Lowering price is such a default go-to. But it’s hard to motivate past that sometimes. I can use all the help I can get.

  204. I loved your interview with Lisa! It was so inspiring. It really encouraged me to lean in to my purpose when I offer my products to a customer.

  205. One of the best interviews ever. Lisa shared tremendous insight into the world of sales and sales management. Service is what it’s all about. Her vook would be a great addition to the book.

  206. I would definitely love to receive a free copy of Lisa McCleod’s video book! If it’s half as good as the information she provided in the EntreLeadership interview (and it would have to be, because she was responding to questions so adroitly on-the-fly, which shows an incredible depth of knowledge and experience), it would be well worth the time to learn from!

  207. What an inspiring interview. This podcast has helped me with personal growth a ton, thank you for doing it. I am a sales guy and recently left the big company with the”secure” job for a job where I am creating the sales program for startup company (dream job, thank you John Acuff, Quitter has helped me tremendously with making this transition). Things are going well, but when I heard her describe the top sales people and what inspires them in my head I was screaming “that’s me, that’s me!”

    So to answer the question I have read books from several authors in the six months I have been listening to this podcast and have seen tremendous personal and professional growth, I know that this is another one that will also help me grow as a person but also help me keep my motivations for selling in line with what the author recommends.

  208. Although I’m a nurse and not in a direct sell position, I think the video book would be helpful in helping me learn how to “sell” my ideas for change to my manager – and others in management at my hospital. Thanks much!

  209. Love the idea of having a purpose instead of focusing on the sale. We know our purpose but keeping this in the forefront and focusing on this, especially with our team, would be huge for us. And to remember we are here to educate them also…the client will end up selling themselves! Thanks for all podcasts. We listen to these over and over and each time we hear something we didn’t hear before. Ya’ll are awesome!!

  210. I’ve always appreciated great sales people and understood the importance of sales but this podcast actually makes me want to become a better sales person for my company and I don’t even do quota based sales!

  211. This is likely too late….but I’m just now finishing the interview, and I loved it. I totally see what she’s talking about, and I want to learn how to build NSP into my company, and share the same ideas with my clients who are also working hard to improve sales for their company. This book would be a great way to get that process started.

  212. Great interview.
    It gave voice to all the objections I’ve had to “sales” and gave me hope that sales is not a dirty word.
    You don’t have to pay me to tell people about things that I love and believe in… Getting paid is a bonus. I can’t and won’t sell if the motivation is making money.

    I am just starting to realize how much I need to know on this topic. I trust Lisa and would love to learn from her book.

  213. John Sabastian Enges

    I fully believe and teach the values discussed on this podcast and would love to hear more! I am a sales manager and always looking to get better! Thank you so much!

  214. I will be taking the role of sales manager within the next year, and this is part of the education I can really use! thanks for a great interview!

  215. I was just talking to my wife today about this type of sales approach! It’s living work that matters! Plus… I listen to your podcast RELIGIOUSLY! Have not missed one! Love what you’re doing!

  216. I really thought it was the essential element in breaking into sales the right way. If you don’t have a noble purpose long range, you aren’t working for the right reasons.

  217. I thought the interview with Lisa was first rate. Her concepts are incredibly interesting and I am looking forward to reading her book.

  218. I am on a personal growth mission, I have been in a rut for quite sometime and I just want to learn more and this just fuels my fire.

  219. The company I work for in China has been struggling to get sales growing since the beginning 7 years ago. We tend to focus only on the numbers and then make excuses to the effect of “multinationals can’t compete on price locally”. This podcast was extremely inspirational and although I don’t directly control sales believe we can make some changes internally and achieve the success we have been dreaming of. I am in the process of downloading the book to my Kindle and can’t wait to watch the “Vook”!

  220. I really connected with this interview topic. As the owner and salesperson for my company, I occasionally lose the noble sales purpose and the urgency needed to service my customers when distracting administration challenges pop up. This interview served as a very articulate reminder of the true reason for what I do and why – I love my product and my customers – and they truly deserve the best, which is what I can deliver. I want to set up a 1 on 1 session with Lisa!

  221. I just listened to Lisa’s podcast and would love to learn more. I am beginning a small business and want to make sure that I start out on the right principles.

  222. I wouldn’t like Lisa’s video book, I would LOVE it. From the interview she hit so many points that I see on a daily basis from my sales position. I can see how this would have a direct impact for my growing business by helping myself and my team members to really focus on purpose driven action!

  223. Fantastic Podcast series Chris! Great to hear Lisa explain how purpose can be created at all levels of the company, not just at the top.

  224. I have not been experiencing as much success as I once was in selling and in listening to Lisa’s interview I realized my focus has drifted toward how much money will I get out of this sale. I believe me as well as my team will experience exponential growth this year a we implement these practices.

  225. This interview was spectacular. As a business owner with a growing team, it not only helped me pinpoint how to better serve my customers but also how to better serve my team which I’m sure Lisa’ s video book would only accelerate that ability.

  226. What a great gift! Your podcast itself has a noble purpose. I hope to instill a culture of selling by serving and this series will be a great resource to share with our management team.

  227. As a young Entrepreneur, learning from Lisa’s experience will definitely help me. The concept of “selling by serving” is new to me, but something I know will be essential to my success.

  228. I look forward to introducing Lisa’s thoughts, observations and expertise to members of my sales team. We are going to start with the NSP for sure.

  229. These podcasts are fantastic! This one in particular struck a cord with me. It is amazing to me how much we over look the messaging that we receive on a daily basis, and then try to go “sell” someone with our message. I look forward to the changes this brings about in my life and business. Thanks again for all you do!

  230. I would like Lisa’s video book because I am about to start a career in Real Estate. This interview was one of my favorites of the series. Her way of thinking really resonates with me!

  231. What a fantastic interview! I got chills when she talked about being able to pick the top 7 sales people. It’s amazing how some of the most profound truths are so simple and right in front of you, and yet we get in our own way and can’t see them. Thank you Lisa for the great information!

    I work on a sales team in a large corporation but am more passionate about leading people and helping them reach their potentiol. I’m so excited to receive Lisa’s video package. I have no doubt that it will not only help me in my current sales position, but it will help to prepare me for taking the next step within my organization.

    Thanks for all you do. I love the podcast and recommend it to everyone I know. Keep up the amazing work!

  232. This was a great podcast. It gave excellent thoughts and ideas that I applied immediately following the end of the podcast at my next sales call. Thank you for this great knowledge.

  233. I would like the videos so I can learn more about this topic. I have what I feel is a good Noble Sales Purpose but would like to have more information or food for thought that I can use.

  234. What an incredible interview! Thinking through this I can see the same in the best of my sales team and feel that we’d really benefit from learning more.

  235. I am a manager at a coffee shop and I believe I would greatly benefit from this video book. I think it will teach me the right things to focus on as far as results and sales go as well as how to lead my co-workers to meaningful customer service. Im just so thankful for the EntreLeadership podcast covering this topic and for the offer from Lisa because at first I did a google search on how to tell if new products are successful in the long term and the site I went to was confusing me and I wasn’t sure I could trust the information. Its amazing how when you have something you need God just provides it. Thanks again!

  236. As a pastor, I encourage our members to help people share what God is doing through them, when they encourage new members to join. This gets to the purpose of why the current members are indeed members. Not about what the church does for me, but about how I am gifted to serve others.

  237. I’m trying to be the best in my field and Lisa’s approach is something that I’ve felt for some time but haven’t been able to put my finger on in words the way she’s expressed it. It’s genius and life changing!

  238. I would love this vook because I want to use it to lead my Beachbody team to help more people. Beachbody’s mission statement, which has become my life’s mission statement, is “helping people achieve their goals and lead healthy, fulfilling lives.” I will help 13 people work from home in 2013, and 101 people achieve their fitness goals and get healthier. I want to lead my team to do the exact same thing and start a ripple effect! This book sounds like it is exactly in line with my goals, and will help me take it to the next level to get there!

  239. I enjoyed this interview greatly. I think this will help with the poor moral we have. Thanks so much for the great topic.

  240. As a VP of Sales for 15 years I realized today after listening to the podcast that I am the coach that keeps coming into the game to save the sale for my company. I never looked at it that way until today. Thank you.

  241. Shane Pennington

    I fell a little behind on the podcasts, hope I’m not to late.
    You, Dave and the whole Ramsey organization have absolutely changed my life and business. I love how you all are so focused on the pursuit of finding and learning from individuals that have the heart of a teacher. Lisa Earle McLeod is a perfect example of a woman with a genuine heart of a teacher. I would be honored to receive this gift and learn from Lisa. I’m in my second year of business and the big issue I’m facing this year is growing my clientele by making sales the right way. I believe this video book will prove to be priceless in the assistance of helping me achieve my goal. – Thanks

  242. Wow! What a fabulous interview. Have already listened twice, and I’m sharing with everyone I know who is in sales, uh, serving! Would love the video book to help keep me focused on my clients, especially on those days when I’m up to my ears (Mickey ears, that is) in paperwork and invoices.

  243. Being a new manager, I’m struggling with being the coach on the sideline. I’m the coach that wants to go in and throw the hail Mary to win the game. Just trying to improve, I loved the interview!! thank YOU!

  244. I would like the book because I am a lifelong learner and was literally blown away by her interview…. The key takeaway for me was to make a difference in my customers life, the sales will c one. I tried that last week and it was 100 percent successful!

    Tank you for changing my life!

  245. I am the de facto sales manager of a 3rd generation family owned business. Many of our staff have inquired on how I am able to close sales I haven struggled with an explanation The topics covered in the podcast are many of things that I am doing in my sales process unknowingly. I would like to gather more information on these techniques to pass to my staff.

  246. excellent cast…sport coach analogy was powerful for all of us “i have to do in myself” people. want a deeper dive in to Lisa material

  247. Incredible podcast. Every week I am learning so much. This vook would mean so much to me. I am moving into a sales management role and I want to be best prepared to handle the most difficult situations and learn from the best.

  248. Selling with Purpose with Lisa Earle McLeod was, along with Rabbi Lapin’s wonderful interview the week before, rocked my world. I listened to both podcasts while driving home from a business development meeting for my startup healthcare IT business. The principles in these two interviews will change profoundly how I run the sales and marketing arms of the business.

    Chris, you and Dave Ramsey just keep on delivering!

  249. Andrew J Ramirez

    I really enjoyed this podcast. I am an aspiring sales professional that is currently incorporating a purpose into my sales presentation. I would like the video book because I would like to learn more about the noble selling purpose

  250. Dave, Chris, and Lisa, Thanks so much for all you have done. Each of you have greatly changed my outlook on work and life. Now I look forward to the everyday challenges that they may bring.

  251. What a great concept: selling by service. I’m looking to purposefully grow my business with Christian principles. Wow; this is great!

  252. This podcast really put words to what I’ve been thinking about in our business over the past several months. I want to learn all Lisa has to teach on this approach to sales.

  253. I would Lisa’s book, so it can reinforce some of the ideas she shared on your podcast. We are owners of a small business and could use more great ideas of selling like she already shared.

  254. Great interview!! I learned so much and would love to continue learning. I’m writing a business plan focused on helping small businesses manage their business in a successful way! Please help me serve the life-blood of our Country.. small businesses with Lisa’s video book. Thx!

  255. The podcast with Lisa was incredible! I have a lot of passion for what i do and I need to find a way to get everyone else as excited and passionate about what we do. I am so thrilled that Lisa is giving this away. I can’t wait to have the opportunity to view this! Thank you!

  256. After listening to Lisa, I appreciate the wisdom behind the Noble Purpose. I am interested in her Manager’s Video Series in order to help market to my main customer base that is focused on the bottom dollar not noble purpose.

  257. The Podcast keeps getting better and better, thanks for all the work you and the team are doing. I’m involved with an organization with sales rep across the country. Our business solution can itself be a Nobel Purpose but is not always approached that way and I think this series could really help shape the way our managers approach their teams. Its an inspiring and refreshing approach.

  258. I’d like LIsa’s book because I was intrigued by her interview on the podcast and would like to learn more from her.

  259. I would like the book because I really enjoyed her perspective on enhancing performance with purpose. I listened to the podcast for the first time today and bought her book (kindle version!) just now.

    I am rebranding my website and want to use this in our new marketing and sales efforts.

  260. Can’t wait to watch Lisa’s videos and share them with my sales manager! Excited to see how the atmosphere changes in the office from $ driven to $ and people driven. We all want to be helpful to others in our personal lives. How wonderful to be able to live that out on the job too.

  261. Great interview about the importance to understand why you do what you do. If you believe in your product and share that passion, it will sell itself

  262. I’m a VP of Sales for a manufacturing company that has lived in fear for several years. Our product is very price sensitive (has been) and we’ve always sold trying to chase a price point. We talk a good talk about what differentiates us from our competition, but at the end of the day we are not winning based on price. I loved what Lisa talked about and want to learn more and implement this philosophy within my company and my sales team.

  263. definitely would love a copy of the video book! starting a new business and want to do it as good as possible from the very beginning. these podcasts have been a huge part of getting on track. thanks!

  264. I am ecstatic to learn how to build a great sales team here in Arizona! This podcast was transformative with my perceptions of sales. Thank you. Eager to learn more!

  265. I would love to watch Lisa’s videos because I am a young learder in a Fortune 500 company and would love to share with my team what Lisa knows about how to sell with a noble purpose to give a greater purpose not only for me but for my team to better serve our customers.

  266. The content was great, our business has such a strong noble purpose but we haven’t really sat our sales people down and explained it to them.

  267. Having listened to the interview, i agree with Lisa that the purpose behind a sale is the key difference in every sale. Moreso i am just starting out on a new medicare project and i think this is great to have now. Many thanks for this great platform Chris.

  268. I find Lisas approach to selling very inspiring, and being a small business owner, just taking on the role of sales manager in a near future, I can use all the help I can get.

    Greetings from Denmark, Europe

  269. I am a new sales manager coming into the position with no (official) sales experience. The interview has given me a more optimistic view of my prospects for success. I look forward to using the book to give me more guidance on how to do things the right way.,

  270. This interview was very interesting! I’ve not, to date, found a more comprehensive or conversational podcast about leadership and business practices. Lisa’s insight on purpose in sales is extremely valuable, and I’m excited to learn more from her.

  271. Selling with a noble purpose is such a vital idea! The company I work for sells herbal supplements, but the entire philosophy revolves around HELPING PEOPLE live happier healthier lives. I’d love to hear more about what Lisa has to say!

  272. I totally believe what Lisa has to say. I have felt the difference when I have really believed in a cause and the results that follow. I would love to be able to share this more thoroughly with my team. Great podcast, thanks Chris and Lisa!

  273. Chris, your EntreLeadership podcasts have been my daily companion since Christmas, when I received EntreLeadership as a gift. Most days we “visited” two times a day on my 50 minute drive going and coming from work. I came in to help restore a business that is failing, and I understood it was culture, but it has been like having best friends around the coffee table to advise me. So this is really a huge huge heartfelt thank you to you and all of the staff…and all the excellent visitors to your show that have shared so much with all of us. Thank you Lord Jesus for the spirit you have delivered through these visits, and for letting me share it with those I serve in my home, the business I serve, and its customers. Hearing Lisa’s message on having a noble purpose in serving was like the icing on this magnificent cake. That’s why I want her Manager’s Video Book…it was so good the first time I want more!

  274. Sales is the #1 skill required in business, and like any professional endeavor, continuing education is key. It is more a mindset than a series of techniques. I really like Lisa’s mindset and want to know more!

  275. Loved the podcast with Lisa. I come from one of the companies that Lisa worked with – and it reminded me once again that the great sales people have an intrinsic motivation that is different that the others. You can’t train it – you have to hire it.
    I can’t wait wait to get her book and dive deeper in this great topic.

  276. I am in sales and am aiming to be a sales manager, so being able to see videos which are specialized for that exact position would be extremely valuable to me.

  277. I would like Lisa’s book because I want to be a person of influence. Someone who can lead a team toward a noble purpose and be proud.

  278. I loved the interview and I am thinking about giving this video book to our manager in our organisation It’s gonna blow them away!!! Thanks Chris and Lisa

  279. I would really like Lisa’s video book because I am just starting in sales and I want to start off right. I believe that it would give me the insight that I have been looking regarding how to really connect with people and increase revenue.

  280. Wade Andrew Harris

    I work in fundraising and after I listened to this podcast I realized how much we need to teach our student callers their purpose and how what they do makes a difference!

  281. I would like Lisa’s video book because the podcast really hit home with driving the purpose over driving the money. This is a critical component of business that is often missing today. I want to make sure my business is not lacking in fulfilling our purpose.

  282. i really enjoyed the interview. I’m an old retail saleshand, but needing to learn how to manage outside sales staff more effectively. Looking forward to seeing the v-book

  283. I have always been afraid of selling because I am non-confrontational. Listening to this interview helped me start to realize that good selling is simply serving.
    Thank you for the great interviews and all the inspiring work you do!

  284. I hope to start my small business as a Certified Financial Planner. Being able to sell my service with a noble purpose in mind is something I totally agree with. I believe it will set me apart from my competition.

  285. I was inspired by the story about the pharma sales rep who shared her purpose to Lisa after a ride-along. Hit home with me.

  286. I would like to video book because the timing of the interview really hit home. I currently am an official sales person at our company, but I do a lot of negotiation with teams and clients that will be utilizing our facility. Feedback is starting to show a trend that our negotiations are successful because I work to help meet the client’s needs and build a partnership. We really do work that makes people happy, and I love the idea of exploring it more.

    Thanks so much!

  287. Well the main reason I would love this gift is I feel I can always be better at what I do. We should always be looking for that next bit of information that will better us in our personal life and Business life.

  288. Thank you so much for the Lisa Earle McCleod interview. I have listened to it a couple of times. It was tremendous. It has made me rethink how I go about offering my service to people.

  289. The concept of selling by serving made a lot of sense to me, and I wish I had known this years ago when I was struggling to figure out my place in a retail environment. I have just been informed that I am going to be managing the optical department in my Optometrist employer’s practice after having been here two years. My industry is a service-based industry, and Lisa’s teachings seem like a good marriage of sales and service. I want to make the most of this opportunity. Also, as a writer of fiction, I am curious to explore the idea of how this can relate to the area of entertainment as a service, and relating to an audience.

  290. I want to grow! Not currently in a “leadership” position but aspire to be in one in the near future; not to mention the fact that leadership skills can be used in all aspects of life.

    -love what you all do. You and your team are truly a blessing; keep it up & God bless!

  291. I am a new associate in a small insurance agency. I do not have a leadership role, but I still maintain the attitude and the mindset of an entreleader to help the business succeed. I love the work you are doing. It is awesome!

  292. Great podcast. I am getting caught up and listened to the podcast tonight. I really liked the question “how will the customer be different from this transaction”. Really interested in the videos and will be buying the book soon.

  293. I thought that was a great interview. I have been behind, and the last 3 I listened to were Robin Robins, Rabbi Lapin, and just finished Lisa’s today. Those were the 3 best ones yet (I think)…so hard to judge. They are all so good. We try to sell and serve with purpose here, but it is very easy to fall into bad habits with the sales team. I have a new sales leader who I think would benefit from Lisa’s video book (especially since each one is short)..so that is why I am looking to get the “Vook”

  294. Just got done reading “How to Win Friends and Influence People” by Dale Carnegie and have found that those principles matched with what Lisa was talking about in the podcast are killer!

    Your interview with Lisa is exactly what I needed to take my thoughts on sales to the next level!

  295. I am a supplemental insurance agent that truly believes what I do makes a difference. I know that to lead, one must have a servant’s heart and put others first. So often, as I look across the table at a potential client, my thoughts are “How can I best serve…” I would appreciate a fresh look at servanthood as Lisa represents. Thank you for this opportunity!

  296. I enjoyed the interview! It is relevant to what I do professionally, I would like to improve and grow,and I want to be ahead of the curve!

  297. This is a fantastic interview Lisa and Chris! I spent eight years working for national automotive retailer witnessed the sales mentality that Lisa spoke about first hand. Many good salespeople were burned out by the bottom line as a result. The dealership would bring groups of young new salespeople in and push them hard until they sold everyone in their family a new car and quit. It was a sad display and I felt bad for them knowing what they would go through over the next three months, if they made it that far.

    I’ve quickly become a big fan of these podcasts Chris.
    Please keep them going! They are a wealth of knowledge.

  298. Loved the podcast. It made my think “outside” of our box. I’m looking forward to learning from the video book! Thank you for the generous gift of your time!

  299. I would like to receive Lisa’s video book so I can better equip my sales team to love what they’re doing and love others while they’re doing it.

  300. My role at my company has been reassigned where I am focusing purely on sales. I was sent this podcast by a friend and think this new way of thinking about our approach to sales is very energizing. I can’t wait to get order the book and would love to view Lisa’s videos. Thanks for a great podcast!

  301. Lisa’s podcast was thus far one of my very favorites, although you must be sick of hearing me say that after virtually every podcast! This stuff is amazing information; thank you!

  302. I LOVE all the entreleadership podcasts but so far Lisa’s interview has taught me the most! I would love the video book to help me teach the rest of our team of 9 our new way of selling! We are a small family run business in need of alot of coaching and I have gained so much from your podcasts – Thank you sooo much!

  303. I am always learning and Lisa’s Manager’s Video Book will allow me to be a life long student. I love listening to your Podcast!

  304. I would love a copy! I have a growing business based on sales and I hit roadblocks from time to time. She has a lot of valuable info that could really change the way I do business.

  305. I am a business owner who wants to learn how to sale effectively! This podcast was amazing and has me inspired to want to learn more about not focusing on numbers but
    changing customer’s life for the better.

  306. Lisa’s interview hit home for me, I have tried several methods of motivating my sales team with little success. The “noble purpose” question will now be a part of my interview process.

  307. Would love Lisa’s video book to help me learn more about putting people first and not focusing on th numbers game. Need help and am a sponge lol this podcast hit home for me, and I need to go back to how I originally was by focusing on the people and not the dollar.

  308. J. Demond Roland

    NSP is a powerful principle! I believe this is the secret to success, making the connection between your passion & purpose to serve others. You can have everything you want if you help others get what they what they want!

  309. Jeffrey Verlander

    I listened to the podcast and truly believe that having a noble selling purpose pushes sellers to make a difference in their areas of influence. I work in retail and I believe that this will help my team as we sell the products that we offer.

  310. What a great interview. I always wanted to help customers, but this interview has provided me with positive insights on how to begin to serve my customers.

  311. I love and live by the Selling with Noble Purpose concept. I am building a library of resources to assist in my role as a Sales Professional and would love to add your video collection! Thank you for an outstanding podcast!

  312. Chris, I work at a social media marketing start up. As we grow I want to be able to instill these values and lessons into the training materials I am developing for new hires. That is why I would love to listen to the training videos.

  313. I loved the discussion on how to get your mind right before going into a new customer. I often speak to my reps right before they are go in and now i have something motivational to say to them before they do.
    I am 90% self taught in business and marketing and much of it comes from the books and guests you introduce me to. Thank you.

  314. I am an engineer by training and really enjoyed the Podcast. I have been working on overcoming my tendencies as an introvert as I help as a technical contact for Sales. This information is rocket fuel to my effort to get to the point where I am truly helping our customers by helping them understand that they want/need to own our products to solve their problems, not just to keep us in business or line our pockets. Taking the customer perspective, among the other tools, is a great approach for developing long term customers, which we all need.

  315. My small family contracting business is greatly helped by the experiences from the likes of Lisa, Chris, and Dave. Thank you greatly for sharing. My goal is to learn gentle ways to manage bothers and sons to a higher purpose of selling and delivering painting services.

  316. We are working through what Andy Grove calls a strategic inflection point in our business, and as leaders we need to be more cognizant of the message we are sending. Lisa’s video can help those of us who don’t perceive ourselves to be strong at sales to still be effective sales managers.

  317. I am trying to transform our business from the ground up as the upper part does not see the need for improvement. We live on the mentality of the lovely shirt; you lack of planning does not constitute an emergency on my part…. because when everything is an emergency its hard to get worked up about it. We are in a constant state of reactive instead of proactive!

  318. Lisa’s interview inspired me to re-evaluate my approach to the sales process and make sure that I consciously cultivate a sense of higher purpose in serving my customers. I’d like to see what the videos offer to take what I’ve learned further.

  319. I hope this offer is still open. I am a one man shop that has to do the paperwork, the technical stuff and the selling. The part of the interview that perked my ears is when you were talking about buying a car. My customers are the dealers. Very tough lot to deal with. The dollar is always the focus. Not the, how can we make our vehicles better than the competitions? I need all the help I can get. Thank you.

  320. My organization really need to listen to this interview, and watch those videos. We have a noble purpose, but like all great businesses with great people in them, we can forget.

    I really want to watch these videos. This was one of the top 3 EntreLeadership podcast episodes for myself and the impact it had on my thinking.

  321. Loved Lisa’s interview and look forward to using her wisdom on the topic of being a effective sales manager with a purpose

  322. Loved the interview and look forward to learning more from Lisa on the purpose driven marketing. Thanks for the information

  323. I represent a company that has an all natural product that can transform the lives of people who suffer from chronic diseases. But more importantly, it can dramatically improve the income of the persons who share it with others. It’s a way for average people to escape the current downward slide in the economy without a lot of personal financial risk. I want to learn how to effectively share the message.

  324. We went to the EntreLeadership Master Series in Orlando in October and have implemented a lot of new great changes. We also read a collection of books and this book would be a great addition to our teams readings.

  325. Question: Why would you like Lisa’s Video Book?

    I love the EntreLeadership podcasts! I am a multi-business owner, and love to expand on my knowledge of sales, and create a better, more efficient way to lead my team as well as close sales!

  326. Chris, your podcast with Lisa was amazing. I would like a copy of her video book because as a small business owner and single mom I have no interest in reinventing the wheel on having success to increasing sales. I want to learn from someone who has already achieved the success I desire.

  327. I am a beginner. I am in the infant stages of growing my business and I would really love to have a better grasp on grappling with sales and management. Keep the great podcasts coming!

  328. I would love to learn more about sales. Being in health care, I have always hated the thought of “selling” my patients on anything but Lisa has helped me understand how important it is to sell them on buying in if they really want to take control of their health long term.

  329. I would like to have Lisa’s Video Book because of how just her one interview with Chris has already provided me with a fresh perspective on “selling”. I’m excited to see more and how that will impact my effectiveness out in the field.

  330. Started listening to the podcast this week and I’m hooked. This is my favorite and can’t wait to share with my sales team

  331. I recently had a team member quit. I’m sure I did not properly equip him to sell. I want to educate myself so that I can better teach people to sell and I feel these principles will really help me to do that.