Yesterday we hosted another Live Chat where I answer questions for an hour surrounding a topic. Many times through the conversation I was asked why I think people are reluctant to join the social media revolution. I think it’s simple. I believe those who are reluctant don’t understand how important it is to their business.
I also believe they think they don’t know what kind of impact it’s actually having. Traditional marketing is becoming less and less important. Paying incredible rates to send your message to a supposed mass of people, who may or may not be interested, it becoming a thing of the past. Building a loyal tribe of folks who are sold out for your product, and doing it for low to no cost is quickly becoming the most effective way of marketing.
Would you rather spend tens of thousands of dollars hoping to spread your message? Or focus on building a loyal tribe of people who will carry your message for you because you provided them with something that benefits their life at no cost to them? For me, I’m picking the later.
On top of that, you have to understand that trust in you product will come faster by peer influence than any advertising. In fact, 90% of people purchasing online trust peer opinions as opposed to 14% who trust online advertising.
If you’re still not convinced, and even if you are, you should check out the video I posted in Social Media Revolution – Why Social Media Is So Important To Business. I’m pretty sure it will change your mind if you’re currently not using social media for your business.
With all this, I would like to say thank you to the incredible commenters on this blog who joined in the conversation and helped to enrich the lives of others!
Question: What is your take on the importance of social media?