66 | Marketing Lessons I Learned From Garth Brooks

Well Garth Brooks presented the Entertainer of the Year Award last night at the CMA Awards. Wow!

Great seeing him out there!
I’m a huge fan of Garth Brooks. When it comes to connecting with his fans…he’s one of the best in the biz.This guy has an incredible marketing mind and it showed when I got the chance to see him in Vegas…twice. (I said I was a big fan)
It was such an incredible experience – Trisha Yearwood even took my camera to snap a pic of Garth and me. #epic

Me and Garth Brooks
In this episode of The Chris LoCurto Show I talk about the marketing lessons I learned from Garth and how they directly apply to your business.

Also, in case you haven’t noticed, we have moved to 3 podcasts a week. A lot of you were asking for more so here it is.
Let us know what ya think!

Also, Also, we have opened up the new coaching, mastermind, and live event packages for purchase.
It’s limit availability with first come first serve – so jump in quick.
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This is where all the books, podcasts, and videos come together and provide you with concrete action and accountability. It’s hard, vulnerable and honest.
This is not more “material” or “advice”, it’s a proven framework for growth in your business and life with a community of likeminded peers.
We shut down the cart on Monday, RAIN OR SHINE.

>> Check out  the new programs here.


So… Let’s get this rodeo started! Couldn’t help myself 🙂


Question: What are you doing to make your clients feel like rock stars?



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Meet Chris LoCurto


Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

11 thoughts on “66 | Marketing Lessons I Learned From Garth Brooks”

  1. This one hit right on the money! Based on my marketing coaching session with Joel a few months ago and some other research and learning we are doing a big restructure of our marketing. I’m working with an awesome team here in Fredericksburg, Story Collaborative. When we first met I told them I want to tell our story. I want people to learn why we do what we do and how we do it best. We are just getting started but already it has been amazing to brainstorm and get ideas out of my head and onto the whiteboard. I was talking with one of the group leaders from our Open Coffee group and she has asked that I keep my journal for the project and put together a presentation after we do our roll out! This is so exciting, its like rebirthing our 35 year old business. I can’t wait to roll everything out as I know it’s going to lead to some amazing presence in the community.

  2. I love this quote from former NFL player, now actor and coach Bo Eason. “Your story is the connective tissue between you and your clients”. If you are trying to serve your clients the best you can, you have to share your story. That’s when marketing becomes personal, and not an empty, pushy message. You’ve been there, done that, have the T-shirt and can order T-shirts for them in their size and favorite color 🙂 Our clients keep coming for more because we enter their brain and become embedded in their organization. We are not a vendor, or a supplier, we are a partner in their business.

  3. Dudes! Loved this episode and the insight even as you enjoyed an incredible experience. It was powerful to see you connect the dots.

    I’m shameless when it comes to loving you 😉

  4. Chris — you set the scene of the concert so clear — small audience, spotlight on guitar, forgetting the words to the song — all elements of inclusion of his audience. I am saving this episode because it will always remind me that successful businesses don’t have to be flashy — they have to be real — glad you are back to podcasting!

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