I really love my iPad, so I was pretty hyped about Apple’s new product announcement yesterday. Would it be a new 3-D one, like so many were predicting, or a blazingly fast MacBook?

What really surprises me is that I wasn’t the only one who didn’t know. The authorized re-sellers have to wait for the announcements, too. And here’s where this story gets interesting. In Memphis, Tennessee, one of the biggest re-sellers is Macadvantage. And with the announcement more than two weeks away, the owner, Mignonne Wright, did a really unusual but awesomely good thing. Any customer who wanted to buy a new computer from her store was asked to wait.

Why would she turn down literally thousands of dollars and risk losing clients who could simply drive down the street to the local Best Buy? Because Mignonne didn’t want them to spend their money on a model that possibly could be outdated in two weeks, and she told them so.  A newer, faster computer might be introduced for the same price.

The result is that she turned ordinary customers into die-hard fans. When it comes to buying anything new Apple-wise, do you think they’ll return to her store? HECK yeah! They know it is a place they can trust and has their best interest at heart. In the wild, ever-changing world of technology, here is someone who’s not only keeping up with it, but also willing to tell you about it. You can’t beat that kind of customer service. It’s what makes this store different than the competitors and an easy choice for customers to patronize.

If just caring about your customers future, creates the kind of loyal fans that Mignonne did, then in what ways could you look out for your customers?

Question: Would you consider asking your customers to wait?

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