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Chris LoCurto

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Leadership ·

I don’t consider myself to be an artistic person. In fact, I don’t know of anyone who would refer to me as artistic either. But there are times when I know how something should look. In marketing Live Events for 10 years, there were plenty of times when I knew our promotional stuff needed a drastic change — that what we were putting out just wasn’t eye-catching enough.

Another one of those situations was when I was building my house. There are a few spectacular views from my property. One of those is looking over my pond with a view of a valley floor and some houses. Another is looking at a really old and beautiful barn with a hillside as a back drop. When it was time to lay out the position of the house, I immediately knew it needed to face the barn.

Once I stated that, everybody told me I was wrong. Our builder, who is a great guy and built an amazing house, said it needed to face the pond. We could put a fountain in it, and it would be beautiful. I said barn. A few weeks later, our draftsman said it needed to face the pond. I said we would lose our backyard facing the pond due to the tree line…and it needs to face the barn.

A month later the architectural review board for the sub-division said it needed to face the pond. Even my wife was like, “A fountain would be nice. Maybe it should face the pond.” At this point I called everyone and told them to meet me out at the property. I wanted all parties there at the same time to see what I was seeing.

With everyone on the property, in the rain and lightning, I asked them to mark off what the house would look like in front of the pond. They took their handy-dandy rolling yard stick thingy and laid out all four corners. At this point I looked at the builder and didn’t say a word. He looked back at me and said, “Chris is right! It needs to face the barn.” He then walked over to me and said, “You’re in the wrong business.”

Now, have I always been right with every decision I’ve made like this? Yes! OK, of course not. Not even close. But there are moments, when everything inside of you is telling you that you are right. Those are the moments you need to stick to your guns. Even if you have to bring everyone together at the same time to see what it is that you see. From that day forward, I can’t tell you the number of times people have commented on how the view from the house it just amazing.

Question: What barn-facing moments have you had in your life?

Filed Under: Leadership Tagged With: Business, Entrepreneur, Entrepreneurship, Leader, Leadership, Small Business, Strategic Planning, Training

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I work with businesses to grow and create a less confusing future. On this blog, you’ll learn my personal insights on leadership, managing people, and financial stewardship.

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