Most brands dream of becoming viral overnight, but Claire Diaz-Ortiz is here to tell us that social media should be done in a very different way.
Today I talk with Claire about her new book, “Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits” to gain insight on what she has to say about what exactly businesses should be doing on their social media platform.
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Why did you write the book?
There is this mistaken idea that social media is only good for going viral, and that going viral actually works.
Gushers – came up with a product called the gusher for an eye. They promoted it to a bunch of mommy bloggers, and one of them vomited because it was so disgusting.
Olive Garden – random act of pasta, which I mean, honestly, there’s nothing wrong with that idea, but it was a flop.
How do people use social media to do that? How do they make that something that’s a long-lasting deal?
How does the engagement ladder work?
Follow on social media – You have to start at the bottom of the ladder, which is where you don’t know anybody yet. Think of social media like a cocktail party. Your goal at a cocktail party is to relate, to make an impression, to make a connection, right?
What if I’m not seeing the success?
You talk about post and ghost, what does that mean?
If I am an entrepreneur, and I’m wanting to utilize social media to help out my product or service, what am I looking at time-wise?
What are some of your top tips for attracting and maintaining more followers? Or is that even important to focus on?
So you did this based on Donald Miller’s StoryBrand?
S.H.A.R.E. – Story, How, Audience, Reach and Excellence.
Social media is the most ubiquitous and the least expensive marketing tool you have to market your business.