This is a guest post by Joel Fortner. He is a Small Business Marketing Coach and the creator behind the Get Serve Keep marketing blog. At the end of the day, you want marketing to drive people to your business who will buy. Oftentimes though, businesses don’t have a clue whether they’re marketing actually does that or …
To do well in business, you have to realize your business is what you do not who you are.
Committing to that thought changes your decision-making and frees you to win. When you view your business as who you are, you’re so emotionally invested that every decision is cloudy.