Business Systems & Freedom

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How To Make Your Business Last

Here’s a guest post on making your business last by Joel Fortner. He specializes in helping entrepreneurs be better marketers, and is the author of the blog, Get Serve Keep. You can guest post as well. Read how to here. Oh, and there’s something very special only for Chris LoCurto.com readers at the end of this post!

Once a business is up and running and revenue is steadily coming in, the last thing you want to do is put it on cruise control.

Besides finding ways to optimize and grow it, you need to figure out your plan to make the business last.

This weekend…

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three things a leader must do

Customer Service: Do You Really Care?

Customer Service is something you hear me preach about quite a bit here. To me, it’s the lifeblood of your organization. Without at least good customer service, few people care about your product.

Recently I attended a conference in Colorado. (Having been to a ton of events, and perhaps put on one or seven hundred myself, I was pretty excited that we had two great instructors in Pete Richardson and Michael Murphy.)

During one of the sessions, Pete shared about an experience he had with the now defunct CompUSA. Early in his

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new direction

How You Know When Social Media Marketing Works

Here’s an guest post on social media marketing by Joel Fortner. He specializes in helping entrepreneurs be better marketers. He is also the author of the intelligent blog, Get Serve Keep. You can guest post as well. Read how to here.

As I wrote about here, many entrepreneurs are pretty frustrated with social media because they’re not getting results.

We all hear about successes but few are actually experiencing them.

In my experience, this is because many businesses

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three things every leader must do

Marketing Your Product Or Service

Marketing your product, and yourself, is a necessary evil. So many of us love the results of marketing, but hate the process of self-promotion.

However, without proper marketing, nobody knows you exist. I used to tell my team all the time, “If people don’t know we’re coming, they can’t buy tickets to our events.” Which seems obvious enough.

The problem is, most people don’t realize that just putting a WE’RE OPEN sign out front doesn’t bring awareness to the community at large. On top of marketing for awareness, you also have to be prepared to market your quality.

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