The KRA is all about increasing productivity on your team, because everyone knows what winning looks like in their role when you have a proper KRA in place.
The major goal of a KRA is to improve communication.
If you’re not using KRAs, you and your team members are most likely being reactive instead of proactive.
You need a tool that helps foster greater accountability, clearer communication, and the results that you expect to see in each role on your team, without members being hounded, manipulated, or controlled.
As business leaders and owners, you want to see RESULTS from every position you hire!
But, until team members understand AND take ownership of their roles, the results will be poor and sporadic.
What’s a KRA?:
A KRA defines and clarifies what success looks like in any job role.
It’s NOT a list of tasks or a job description.
Rather, a KRA documents the key results a team member is expected to achieve as a result of the tasks and work they perform.
- A good KRA documents how the job role aligns with the Mission, Vision, and Strategy of the business.
- Whatever is expected must be in writing, reviewed, agreed upon, and signed by both the team member and the leader so there’s no confusion when something isn’t getting done.
What do TEAM MEMBERS experience without a KRA?
- Wasted time and efforts
- Lack of communication
- Fog of confusion
- Lack of clarity
What do LEADERS experience when there are no KRAs?
- Lack of communication
- Lack of accountability
- Missed expectations
- Wasted resources
- Wasted money!
How To Develop a KRA:
If you’ve never created KRAs, here’s a step-by-step process we teach to all of our business coaching clients.
Step 1: Align and Cost Justify The Role
A. Answer these questions:
Will the role create more revenue than it costs to employ?
If not, will the role remove tasks from another team member or leader so they can focus on creating more revenue than the role costs to employ?
B. Create a summary of how this role aligns with and accomplishes the organization’s StratPlan (aka. business strategy).
C. Answer this question:
Does the role align with the organizational Mission?
If the role aligns with the organizational Mission (purpose for existence) and StratPlan (how we get to vision), then cost-justify the role.
Not every role has to cost-justify immediately, but every role should cost-justify eventually.
Step 2: Clarify Responsibilities of The Role
D. Create a detailed job description of all the tasks and responsibilities required in the role, then break the job description into the greatest Areas of Focus.
Here are examples of Areas of Focus:
E. List the most important Areas of Focus for the KRA you are working on.
F. List the tasks and responsibilities by highest priority within each Area of Focus.
Step 3: List The Key Result Areas
G. List all of the Key Result Areas that if executed on, will mean success for the team member and the Area of Focus. Start with the highest priority Key Results.
Here is a Key Result Area contrasted with a Key Performance Indicator and Job Description to give your further clarity on developing your list of Key Result Areas:
Job description: ”Execute social media”
KRA: ”Increase audience engagement”
KPI: ”Grow Facebook following by 30%”
Step 4: Set The Role up for Success
H. Once you have completed the list of Key Results for the most important area, ask these questions:
If all of the Key Results on this list were executed properly, is this role a success?
(If not, what’s missing?)
Are there any Key Results listed that aren’t necessary for success?
Continue this process until all Areas of Focus are completed.
I. To the best of your ability, evaluate the completed KRAs to ensure you have set up the team member for success in the role.
Step 5: Include a Growth Plan
J. When possible, include a plan for each team member to grow in their role.
Every growth plan should also be included in the accountability process and measured.
Interested in more? Here are some related articles:
KRA Meaning | Chris LoCurto
Defining Goals and Objectives
If you’re looking for a definition or the KRA meaning, you’re in the right place. A KRA is a list of the most important tasks you do every day to win. It’s a job description on steroids.
A good KRA includes the ongoing responsibilities of the position and the purpose and benefits of performing those responsibilities.
Tasks and activities that focus on one or more specific areas are grouped together.
Whatever is expected must be in writing, reviewed, agreed upon, and signed by both the employee and the leader so there’s no confusion when something isn’t getting done.
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Founded in 1799, this city named after Benjamin Franklin is one of the fastest-growing cities in the US. Carnton is the site of one of the bloodiest battles during the Civil War: The Battle of Franklin. Tour the historic Carter House, which bore witness to this momentous event.
After soaking up on history, it’s time to experience what Franklin has to offer. You can stay at the Dark Horse‘s Recording Studio, an Airbnb property that’s also the recording studio of Taylor Swift, Carrie Underwood, and Keith Urban. Catch the sunrise at Natchez Trace Parkway, and sip fine Tennessee whiskey at Leiper’s Fork Distillery. Catch open mic night at Puckett’s Grocery & Restaurant and watch local musicians perform.
Driving Directions to Franklin, TN from Nashville International Airport:
Continue to I-40 W
6 min (2.2 mi)
Drive from I-65 S to Franklin. Take exit 65 from I-65 S
19 min (20.8 mi)
Take S Royal Oaks Blvd and Mack C Hatcher Memorial Pkwy to SE Pkwy Ct
9 min (3.6 mi)
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You may have found us by searching for some other common Business Coaching categories:
What Is KRA and KPI
KRA for Employees
KPI vs KRA
How to Create Effective Key Result Areas
Other cities near Franklin TN:
Brentwood, Spring Hill, La Vergne, Nashville, Smyrna, Columbia, Mount Juliet, Murfreesboro, Gallatin, Lebanon
Zip Codes near Franklin TN:
370201, 370202, 37203, 37024, 37027, 37064, 37065, 37067, 37068, 37069
Neighborhoods in Franklin TN:
Ashton Park, Franklin / Barrington, Franklin / Chardonnay, Franklin / Delta Springs, Franklin / Henley, Franklin /Ivan Creek, Franklin / Leeland, Franklin / Westfield Estates, Franklin / Yorktown, Franklin / Tap Root Hills, Franklin