Clarity is the key to winning—and KRAs make it possible every day.
If your team isn’t clear on what success looks like, they won’t hit the mark. Period.
That’s why KRAs—Key Result Areas—are essential for every business, from startups to established organizations. Whether you’re an entrepreneur, a team leader, or part of a growing company, understanding what a KRA is—and how to use it effectively—can be a game-changer for clarity, performance, and growth.
In this episode of The Chris LoCurto Show, Chris is joined by Keith to break down the most common questions around KRAs. What are they? Why do they matter? How do you create and implement them—especially if your team has never used them before?
With real-world examples, practical guidance, and leadership insight, this episode will help you bring clarity to every role in your business.
What You’ll Learn
If you’ve ever struggled with vague job roles, unclear expectations, or team members who “just don’t get it,” this episode gives you the tools to fix it. You’ll learn:
- What a KRA (Key Result Area) is—and what it’s not
- Why KRAs bring daily clarity, accountability, and focus to every role
- How to define what “winning” looks like for each position on your team
- Why a great KRA doesn’t list every task—but focuses on core results
- The leader’s role in building and implementing KRAs across the business
- What to do if your business doesn’t use KRAs yet—and how to start
- How team members can create and present their own KRA to gain clarity and buy-in
- How a well-written KRA can help you get a job—or even a raise
- Why entrepreneurs and high-level leaders need different KRAs than team members
- How to scale KRAs across departments with real leadership alignment
- When and how to review or revise KRAs as roles evolve
You’ll also hear why so many businesses stall without realizing it—simply because no one is truly measuring whether a role is accomplishing what it was meant to.
A well-written KRA answers one crucial question: “If I do these things consistently, will I be winning in this role?”
Bonus Resource
Sample KRAs are available to help you get started. Whether you’re writing your first KRA or revisiting one for a team member, these templates give you a clear framework to build on.
Fill out this form to get the sample KRAs:
When everyone knows what success looks like, your business gains speed, alignment, and accountability. KRAs remove confusion, reduce wasted time, and give your team something they’re desperate for—clarity.
Whether you’re an owner, leader, or individual contributor, KRAs help you define the results that matter most—and how to deliver them.
If your organization isn’t using KRAs yet, this episode is your starting point. Listen in, take notes, and start defining what winning really looks like.
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Resources:
How To Create A KRA (Key Results Area)
If you have not done it yet you need to create KRA’s for your team.
Some time ago the software developers on my team kept asking me things like “am I doing a good job”, “am I doing the right things”, “what do you want me to differently”, etc… My initial reaction was surprise. I thought they should know exactly how well they were doing. On further reflection I realized it was me who had not been clear. I had a well defined sense of job responsibilities in my head but had never stated them explicitly.
I sat down over a weekend and boiled down each team member’s role into 3-4 very specific key activities then created bullet point descriptions for each of these 3-4 areas. (If I remember right I may have even used the KRA samples from this site)
This has made all the difference in the world. It is so worth the time. Clear expectations make for a much better work experience for your direct reports. It removes doubt about what they should be doing and frees their minds to actually focus on work.
Additionally, Writing out KRA’s made me a better manager. By taking the time to really think through what I expect from my team I realized I actually had a number of gaps in understanding my own expectations! Verbalizing these expectations by writing them in clear/concise language forced me to really think through what I wanted from my them.