Image Image Image Image Image Image Image Image Image
Chris LoCurto


January 15, 2013

Lisa Earle McLeod Interview

January 15, 2013 | By | 626 Comments">626 Comments

In this week’s episode of the EntreLeadership Podcast, I interview Lisa Earle McLeod, author of Selling With Noble Purpose.

If you can’t see the graphic, click here.

There are not a lot of sales books that I promote, but this is one of them! I truly believe that teaching sales tactics is a small portion of what you need to succeed. Which is why I love Lisa’s book.

On top of that, Lisa is giving away her Manager’s Video Book, a $99 value, for FREE!

If you would like to receive a free copy of Lisa’s Manager’s Video Book, you must first:

  1. Leave a comment below by answering the question.
  2. Fill out the contact form.
  3. Tweet a link to this post. Click here to Tweet. If you don’t have Twitter, you can use Facebook.

I will send you the link and password as soon as possible. :-)

Question: Why would you like Lisa’s Video Book?

  • James Garlin

    I never stop learning, especially when it comes to best practices. I just heard the interview two-and-a-half years later, and think that the advice she gave in your interview is timeless and priceless.

  • lawrenceVEP

    I would like Lisa’s book because Lisa and Chris opened up a lot of issues my company has been having around sales people not being able to “hit their numbers”. I need to find the right mix between giving them the reality of what their contribution needs to be and keeping them unafraid and dedicated to the customer.

  • Seth

    I’d like to learn to coach a team of independent distributors.

  • Seth

    To coach me as I advise a team of independent distributors achieve their goals by helping others.

  • Jennifer Bailey

    I’d love to have Lisa’s research and video information. As a coach, selling with a noble purpose really speaks to me. Thanks for the sharing the good word!

  • Wow, can’t believe I missed this podcast. Even though it’s “old” is hugely relevant information. I want to develop a stronger NSP.

  • Krista

    I would like her Audio Book because I was so inspired to change the way I lead my sales team JUST from the information she shared in this short interview. I need MORE of her incredible insight. This is going to change EVERYTHING for my team! I am so excited to take this new approach to sales and leadership.

  • Jaha Knight

    I would like Lisa’s book because I love the idea of selling by serving and it is one of my foundational business principles.

  • Michael Wolfington

    I recently purchase the books for my management team. We are all in!

  • Jarrell Hunter

    I was introduced to the EntreLeadership Podcast by my CEO and came across this purposeful interview in an area that I’ve been personally challenged for nearly four years in the organization I serve in. While listing to this interview I realized I’ve be missing the boat! As a young professional early in my career grasping this concept and implementing this invaluable information that Lisa is speaking to will not only change my career and life but the organization I work for and the individuals we serve now and lives we will change in the future! I know I’m nearly 2 years late but I truly believe in the principal that if you ask not you have not. I’m begging, please consider my post and bless me with your Sales Manger video to transform myself as a Sales Leader and our organization. Thanks for your consideration and all you do!

  • Carson Snipes

    While I am not a salesperson, I recognize that sales is a very important part of my life. I am interested to learn how a sales manager should respond to different situations and use that information to help guide how I should respond to things as well. I see this Video Book as a potentially valuable tool for my career.

  • Joy Poulsen

    I loved listening to the podcast with Lisa and the point about finding your sense of purpose and leading with that is the game changer. I’d love to learn more and would appreciate the video series.

  • Matt

    I’ve been in sales for 6 years and I and want to learn not only to be the best sales person I can be but I want to lead an effective sales team. I’ve had so many bad managers that focus on the numbers, on the results, even on the behaviors, but none of them have led by connecting what we do as sales people to how we help our customers in a way that would inspire even the most entrenched sales hating person to want to aspire to become something so noble and so valuable.

  • Nicole Carlson

    it’s amazing how once you starting looking for information, its like magic how the right stuff appears at the right time… I’ve been working as an owner/operator for the past 10 years & although I knew what my purpose was, I never expressed it fully to myself or to my staff… this podcast, simple & elegant as it was, and with countless hours of books & trainings, no one has said it quite as simply as Lisa – but maybe I was finally ready to hear her words. anyways, I believe her video book will contain some really great advice & techniques, & as a leader, I’m finally ready to listen, learn & train myself & my staff!

  • Brad Draeger

    I would like to transition to a sales role. I have been working in a sales organization for 2 years and learning the ropes. This video book interests me to the challenges that face a sales manager. This will help me in my quest for excellence.

  • Caroline

    I’m not sure if this is still going, but I thought I’d see. I am a veterinarian running a new clinic, trying to teach my assistants that selling our products and preventative care packages is in the best interest of the pet. I am a new graduate leading for the first time and looking for ANY pointers I can get.

  • I’d like to share it with the sales team at my workplace. I think it’s something they could greatly benefit from.

    • PS: I filled out the form but it said I was already subscribed.

  • Dru

    To better train myself and staff on the purpose of our business

  • Levar

    I’ve had many challenges as an entrepreneur in the way of sales. I understand the importance of serving others, passion and purpose, but haven’t been able to effectively communicate that with my team in the past.

  • Rachel Spencer

    This is so great! Before listening to this approach, I listened to a podcast that was all about manipulation. This approach resonates so much more with me because it’s about being real and authentic.

  • Alan

    We currently have a sales staff without a sales manager. This would be very helpful when speaking with the president of the company.

    Thank you.

  • n_mdriver

    I am a recruiter and a selling manager. What sets me apart is my passion for making a positive difference in the lives of others. I think Lisa’s documented proof would allow me to provide evidence of my success to my team.

  • Kevin Shryock

    Chris, I know it’s late in the year but I just got around to listening to this podcast and I can’t say how much it means to me to hear this perspective on sales. I am currently aspiring to be a plant or general manager in the future and I will need to know how to prove my sales ability in the mean time. If you could still send the link I would be so excited. Thank you.

  • Athena Murphy

    Every time I listen to this interview again, I get a great new nugget at a deeper level. No better way to spend my commute. Can’t wait to read the book! Chris, thanks for finding me the perfect sales expert, and Lisa, thank you for what you’ve brought to the nobel art of sales.

    • Athena Murphy

      So why I want the video book is Lisa’s stand for purpose, and the way she articulates it, is so clear. I’ve heard people use the same idea before, but they weren’t really powerful and they didn’t have her clarity. She’s got this thing at a deeper level than most other sales coaches I’ve heard and I want her clarity to show up in my performance!

  • scottp

    I’m still catching up on all of the podcasts. This was a great one and I would love to use the vook as I start my company in order to ensure that it starts and stays a purpose driven organization rather than a profit driven one.

  • Ernie Tibbetts

    Àwesome interview. I like how you talked about connecting in the sales process

  • Toby Yorke

    I’m in sales and marketing exploring the idea of building a sales team and some of the subjects mentioned by Lisa in the videos appealed to me

  • Kelli Claypool

    Your interview with Lisa has left me craving for more. Lisa’s no-nonsense style is refreshing, on point, and exactly what I needed to hear. I would love to get my hands on her Manger’s Video Book. Thank you so much for making this possible, Chris!


    Hi Chris, I was so pumped up after listening to the podcast. I would enjoy viewing her video series as I can never learn enough regarding principles and values. As a business coach for entrepreneurs who have failed, I am most interested in helping them have a sales process that has value beyond money. Accountability starts at the top and I believe this video series will be most helpful. Note: I also purchased her book!

    Thank you Chris


  • Opplestein

    I am a sales leader with 25 hotels and want to offer one of my 3-P’s to my sales/ops team. I found Lisa’s podcast to be enlightening and engaging and a must do as soon as possible.

  • Scott

    Hey Chris,

    I am working on making a change from individual contributor to sales manager. Loved the Entreleadership podcast and would like to learn more.

  • Alejandro Sanchez

    I am in the military and I have been soaking up great information most of which has come from the books and programs recommended by your guests. Lisa’s podcast is one of my favorites. I want to hit the ground running when my time in the military is up in two years and I can bolt into my entrepreneurial portion of my life. God bless and thank you.

  • David

    I want to help our team raise their sights toward the “why” and empower all of them to feel comfortable and assured in our larger purpose.

  • Webmail brackencj

    I was truly inspired by the podcast. I never thought that you could sell with a noble purpose until I heard this. I lead a region for a medical capital equipment company and this would make a tremendous difference in how we currently sell and lead our teams.

  • Melitsa

    So many rich take aways and ideas to really chew on. I’ve not heard things like this before so glad I tuned in. I love the legacy idea.

  • Taylor

    I just started listening to the podcast, this sounds exactly like what we can use to help our outside sales staff.

  • Mike

    As a fellow entrepreneur, these podcasts have influenced and changed my life

  • Kathy Wood Presbaugh

    The organization I work for doesn’t really have a sales manager as you describe. I want improve as a sales person and I want to help my fellow sales reps at my company. I am loving “Selling With Noble Sales Purpose” and want more! I’ve tried to click and fill out contact form, but I can’t seem to get that to work.

  • Joel Duguay

    I am a small business owner and need to teach my sales force this amazing approach to serving.

  • Heather McKinney Osgood

    I would love Lisa’s video book because I’ve been a small business owner for eight years and I’ve NEVER heard anything like this. Management is difficult but managing a sales team is near impossible! I’ve search high and wide for material just like this and I’m sooo excited to have found a resource that is certain to make a difference in my business! Thank you so much! Heather Osgood- Simply Clear Marketing, inc

  • Tata Dc

    Fantastic podcast! Clear and simple information. Definite ah ha moment. Can’t wait to implement more of a servant attitude.

  • Bev

    I would like and value the book to learn more about integrating servant sales and leadership into our culture and team. I truly believe in servant leadership. Thank you, Bev

  • Z

    Just listened to the podcast & I loved it. I learned so much & I know the book will have much more useful information I can put to use immediately. Thank you!!

  • Leon S.

    I am passionate about leadership and continuous improvement. I am on a path to becoming an Air Force Officer and I want to be the best I can be. My wife has written a memoir on eating disorders and has an amazing purpose and passion behind it. I am interested in the video book as an inspiration in developing tools and techniques for increasing win-rates in our endeavors. I especially believe that it will be beneficial for my wife in selling her passion and purpose in helping those with eating disorders.

  • Wes Good

    Because everyone’s in sales and I want to teach my team some basic sales skills

  • Brett Pfister

    I work at We will be relaunching our website with tons of new features this week, and we want to serve our customers to the best of our ability. We have transformed our business culture by Dave’s help, and we discuss your podcasts every week in Wednesday meetings.

  • Joel

    I am a small business owner and feel I am a top seller but I need to be able to teach others in our business how to sell with purpose.

  • soxfangary

    I just heard the podcast this afternoon and I want to know more! Thanks!

  • David

    I got talked into doing sales A few months ago And I’m loving it but I have lots to learn

  • I just listened to this podcast this weekend, and got really jazzed by the content. I am the Marketing Director for a company with over 80 sales reps and my company is guilty of many of the sales issues that Lisa Earle McLeod describes. I downloaded both podcasts and gave them on a CD already to two of the sales managers, because I thought what Lisa said was so golden. I would love to share these videos with the sales teams.

  • Always trying to learn more to improve myself and our team. This sounds like a great resource.

  • Cale

    I am taking on sales manager responsibilities in a small business and would love to instill these principles into our company. Our goal is to help others and we need to keep that in focus.

  • Sean diedel

    I would like Lisas video book because as a future entepreneur I need to learn more about selling, but more specifically selling with a purpose and serving others. No other book ive found offers that.

  • My wife and I are Ca. State employees. We have a wine grape vineyard. Over the past three years we have established a wine inventory. In a few months we are opening up a tasting room. Our goal is to teach people how to enjoy wine as a part of there daily meals. Enhancing food quality and friendships. We are focusing on a sales staff now.

  • After serving as an officer in the Air Force for 12 years, I’m making a transition to lead in the civilian workforce on 16 Aug 2013. I’ve read every book suggested by Dave Ramsey an his team and I can’t get enough! This video book will be a great addition to my education as I continue to prepare for this transition.

  • Bobby Ogden

    I like online learning and I’m interested in materials that will help our small business. Thanks.

  • NM

    I am new to the sales role and after hearing this pod cast I want more! I believe my sales manager has the intent of what Lisa says, because I have heard him speak to service selling. I also hear a lot of numbers and when is it closed questions. This book may be the bridge I have needed. Thanks for all you guys do for us!

  • Greg G

    I have been in Sales now for 10 years. I have had Zero sales training but some leadership training in the past. After listening to Lisa’s podcast. I was so energized! I realized I was doing somethings right and other areas I can certainly improve upon. I want to not be just a top performer but the best performer. I want to be an inspiration for the rest of my peers and our company. This podcast made me want more! Thank you Chris, Team, and guests for all your Service! GG

  • Steve R

    I want to learn how to sell. I find it hard to make my self do it possibly because I haven’t developed my good reason for selling.

  • Rick

    I’m tired of trying to fit into the typical mold of salesman when logic suggests a more authentic natural approach.

  • Tony

    The information on company culture and especially purpose is right on…outstanding

  • i can appreciate Lisa’s enthusiasm and sincere message. As a student of life and small business owner, the idea of NSP is innovative, yet simple enough to apply. Keeping people in the forefront of my brain, gives more meaning to a rather ordinary work life; a life lived with purpose.

  • Hunt

    Def want the videos! Perfect podcast as I am in medical device sales!

  • Like Dan said, I too am a learner. I wear many hats in our company, and now I am putting on the marketing/sales hat for the first time.

  • Anthony Inzirillo

    I listened to this podcast for a second time today and learned even more than the first. I would love to hear more from Lisa. This has changed how I work each day.

  • I’m so excited to watch the videos. I’m new to sales at a small startup and I’m hoping the lessons I learn from Lisa will help me not only take our company to the next level on the sales front but also help train our growing sales force. Thanks!

  • We strongly sense the veracity of Lisa’s study findings and her sales growth guidance. We would be pleased to study her material in more depth, and thank her and you for making this valuable content available!

  • KD

    Very inspirational message. I am a work for a pharma company and the nobel purpose permeates our work ethic

  • Bryan

    I enjoyed the knowledge shared in the podcast and would like to continue growing as a business owner and leader as I lead my fledgling startup.

  • This is my favorite interview by far. I learned so much that I have started implementing today. I want to continue to grow my team.

  • Chris Snyder

    I have always been excellent with selling services to my customers with their needs in-mind first… so much so that I’ve given away the farm. I’m several years into my business, tons of customers, but poor financial management and I do not close quality sales. Recently went through FPU with my wife… lots of changes at home, and also in the business. In the process, I’ve swung clear to the other end of the scale, where now I’m all concerned about my numbers, quotas, and ME. I’ve been facing a lot of fear, lately, too. Listening to Lisa’s interview and extended interview both today got me thinking that I need some coaching to help bring me back to the middle, so that while I’m implementing much of Dave’s basics into my personal and business life, I don’t leave my gift of customer service behind in the process. And, get fear off the table. Absolutely loved listening to her today.

  • MrViking

    I would like Lisa’s book bc I just hired my first salesman and am 101% committed to making it a fantastic experience for him, our customers and the company.

  • Mow-N-Snow

    I need to learn more and have something my wife and I can work on together. Working toward that debt free scream. Getting closer

  • Pianoxcape

    I’m new as a professional “sales manager” and could really use some pointers to help the team become more effective! From listening to the podcast, sounds like Lisa could REALLY help me! Thanks!
    – Gary

  • TyAnn Osborn

    I LOVED Lisa’s interview! What an amazing way to quantify that intangible sales quality that makes a difference. I’ve already shared this with my husband and other salesmakers. Thanks Chris for the podcast and excellent thoughts on leadership!

  • MLEbarnes

    I am challenged as a sales manager on finding the balance between showing my team the revenue growth of our services and showing them how what we do truly makes a difference. It seems when my team sells they forget the purpose and when they think about the purpose they are challenged to sell. I want to learn how to not let me team get lost in the word “sell” and help them to see that the purpose alone can sell itself when delivered correctly.

  • Glen Sweitzer Jr

    I love to sell but would love to TEACH people to sell in my organization!

  • Jeff F

    Lisa’s interview was fantastic. I spent 20 years in the automotive industry and the industry sorely needs to take Lisa’s advice.

  • Barb

    I am a Customer Operations Manager. During my recent mid-year review and succession planning discussion with my manager, I was surprised for him to challenge me in a future postion as Sales Manager. After chewing on this new development for a few days, I’m getting more and more intrigued with the possibility. It’s been many years since I’ve held a sales position. I’d like to be strategic about this and would obviously need to brush up on the talents of the position. I truly enjoyed Lisa’s interview and felt that this offer was exactly the learning opportunity for me. Thanks for bringing such a great podcast to your listeners.

  • Hey, this is great interview, congrats for that and thank you for the amazing change of perspective about sales approach.
    I would like a copy of Lisa videos.

  • Awesome Interview! I would like a copy of Lisa’s videos

  • I am looking at hiring a new sales person. This will come in handy for training and starting off right!

  • Matt Griffith

    Love the noble purpose motivation. It made me rethink how I ask people to partner with me in ministry.

  • Axel Burgos

    Hi. I would like a copy of Lisa’s videos. ;)

  • Eric

    I really enjoyed the podcast. I’m an engineer, and we struggle with sales and marketing in general. I would love to have the video book to learn more, and see where we can implement these practices at our firm!

  • Aglight63

    I’m starting a Computer repair business and even though it will be primarily a service business, I see the significance and value of having a “noble sales purpose”

  • clabow

    Lisa’s interview was a revelation. For me it articulated many of the ideas I’ve had over the years about service to the customer being the best path to success rather than just driving numbers. I manage in a company that is very number oriented but I think I can use Lisa’s concepts to help filter some of that message while continuing to grow and my business.

  • I’m a few weeks behind others in EntreLeadership Podcast listening, but perhaps this was by design. The timing was perfect to hear Lisa Earle Mcleod’s message. She woke up my passion for purpose in doing business. I can’t wait to watch the Videos and to research her availability to speak to my business development team.

  • Becuase she is a great teacher and I would like to apply her wisdom to the work I do

  • Jon Gurney

    This interview was amazing. i learned so much and I can’t wait to view the Sales Manager Video Book. I am anxious to see what more I could be doing to motivate my team. Thanks.

  • Loved this podcast! Would love to learn more of Lisa’s insights in to transforming our business from a commodity driven sales environment to a solutions/service driven environment.

  • Ken

    To motivate my sales team

  • In process of starting a business. This podcast was one of the best yet. We have a “noble purpose”, and I’d love to learn more from Lisa. Thank you!

  • Scott

    Awesome Interview, refreshing view on sales! I already purchased the book and can’t wait to read it.

  • Steve Hopkins

    Sales is NOT manipulation! In the Marine Corp everyone is a rifleman first. I want my team to know and understand that sales is a noble profession and we sell more than cutting the grass.

  • Harold Haynes

    I am struggling with getting our sales manager to see things in a different perspective. The information in the podcast was AWESOME! I belive the vbook would help me to relay my message to my manager as well as become a much better servant to my customers.

  • Best podcast yet! Very unique perspective that everyone in sales should hear. I would love to see the videos and apply these principles within my small business.

  • Best podcast yet! Very unique perspective that everyone is sales should hear.

  • I am a manager at a Fortune 500 Company that can really use the insights and professional outlook that Lisa has deemed worthy for our Salesforce.

  • Awesome podcast. Thanks Lisa and Chris!

  • The interview was amazing. I run a small business and found the idea to be instantly applicable. I would love to see the videos. Thanks,
    George B.

  • We are all in sales on some level and I really enjoyed the interview. The approach she shared about the pharmaceutical rep was refreshing and really got me thinking how to apply that to teaching the sales reps that I manage.

  • I recently had a team member quit. I’m sure I did not properly equip him to sell. I want to educate myself so that I can better teach people to sell and I feel these principles will really help me to do that.

  • Chandler

    Started listening to the podcast this week and I’m hooked. This is my favorite and can’t wait to share with my sales team

  • DJ

    I have a web/software business that I truly want to take to the next level in serving more businesses with IT

  • MaRX-7

    I’m preparing to open my own business and am always trying to learn more about the ways to be a better leader.

  • RoryPeebles

    I would like to have Lisa’s Video Book because of how just her one interview with Chris has already provided me with a fresh perspective on “selling”. I’m excited to see more and how that will impact my effectiveness out in the field.

  • I would love to learn more about sales. Being in health care, I have always hated the thought of “selling” my patients on anything but Lisa has helped me understand how important it is to sell them on buying in if they really want to take control of their health long term.

  • Melea

    I would love the book to take my selling approach to the next level.

  • jeremy sargent

    I am a beginner. I am in the infant stages of growing my business and I would really love to have a better grasp on grappling with sales and management. Keep the great podcasts coming!

  • Kim R.

    Chris, your podcast with Lisa was amazing. I would like a copy of her video book because as a small business owner and single mom I have no interest in reinventing the wheel on having success to increasing sales. I want to learn from someone who has already achieved the success I desire.

  • Jennifer R

    Question: Why would you like Lisa’s Video Book?

    I love the EntreLeadership podcasts! I am a multi-business owner, and love to expand on my knowledge of sales, and create a better, more efficient way to lead my team as well as close sales!

  • Michelle Nichol

    We went to the EntreLeadership Master Series in Orlando in October and have implemented a lot of new great changes. We also read a collection of books and this book would be a great addition to our teams readings.

  • I represent a company that has an all natural product that can transform the lives of people who suffer from chronic diseases. But more importantly, it can dramatically improve the income of the persons who share it with others. It’s a way for average people to escape the current downward slide in the economy without a lot of personal financial risk. I want to learn how to effectively share the message.

  • Mike Miller

    Loved the interview and look forward to learning more from Lisa on the purpose driven marketing. Thanks for the information

  • Mike Miller

    Loved Lisa’s interview and look forward to using her wisdom on the topic of being a effective sales manager with a purpose

  • My organization really need to listen to this interview, and watch those videos. We have a noble purpose, but like all great businesses with great people in them, we can forget.

    I really want to watch these videos. This was one of the top 3 EntreLeadership podcast episodes for myself and the impact it had on my thinking.

  • Loved the podcast with Lisa and looking forward to reading her book and implementing things. Bring on 2013!!

  • I hope this offer is still open. I am a one man shop that has to do the paperwork, the technical stuff and the selling. The part of the interview that perked my ears is when you were talking about buying a car. My customers are the dealers. Very tough lot to deal with. The dollar is always the focus. Not the, how can we make our vehicles better than the competitions? I need all the help I can get. Thank you.

  • I was just listening again and am so inspired by Lisa’s podcast I really would LOVE the “Vook” – Thank you!

  • Lisa’s interview inspired me to re-evaluate my approach to the sales process and make sure that I consciously cultivate a sense of higher purpose in serving my customers. I’d like to see what the videos offer to take what I’ve learned further.

  • I just listened to the interview, am thinking about buying the book and would like to add this video book. Please send me the link! Thanx!

  • I just listened to this episode going to and coming from a sales call. Great, great stuff. One of my favorite of all time, yo!

  • Candice

    I am trying to transform our business from the ground up as the upper part does not see the need for improvement. We live on the mentality of the lovely shirt; you lack of planning does not constitute an emergency on my part…. because when everything is an emergency its hard to get worked up about it. We are in a constant state of reactive instead of proactive!

  • Tom Bouch

    Great interview. I am looking for my noble selling purpose.

  • DagnyOH

    We are working through what Andy Grove calls a strategic inflection point in our business, and as leaders we need to be more cognizant of the message we are sending. Lisa’s video can help those of us who don’t perceive ourselves to be strong at sales to still be effective sales managers.

  • Andrew

    I just listened to the interview, purchased the book and would like to add this video book.

  • Mick

    Thought the podcast was great. I love to learn, and am interested in getting further insight into her approach to sales.

  • Randy Fornoff

    My small family contracting business is greatly helped by the experiences from the likes of Lisa, Chris, and Dave. Thank you greatly for sharing. My goal is to learn gentle ways to manage bothers and sons to a higher purpose of selling and delivering painting services.

  • Grant L

    I am an engineer by training and really enjoyed the Podcast. I have been working on overcoming my tendencies as an introvert as I help as a technical contact for Sales. This information is rocket fuel to my effort to get to the point where I am truly helping our customers by helping them understand that they want/need to own our products to solve their problems, not just to keep us in business or line our pockets. Taking the customer perspective, among the other tools, is a great approach for developing long term customers, which we all need.

  • As a leader of a sales team, I listen to all your podcasts. This one was right up there with your best!

  • Jenn

    I loved the discussion on how to get your mind right before going into a new customer. I often speak to my reps right before they are go in and now i have something motivational to say to them before they do.
    I am 90% self taught in business and marketing and much of it comes from the books and guests you introduce me to. Thank you.

  • I’m excited to hear all of her sales managing tips!

  • Chris, I work at a social media marketing start up. As we grow I want to be able to instill these values and lessons into the training materials I am developing for new hires. That is why I would love to listen to the training videos.

  • Deanna Turner

    I love and live by the Selling with Noble Purpose concept. I am building a library of resources to assist in my role as a Sales Professional and would love to add your video collection! Thank you for an outstanding podcast!

  • David

    What a great interview. I always wanted to help customers, but this interview has provided me with positive insights on how to begin to serve my customers.

  • I have a heart for service. I’m looking forward to the lessons in the vook and how they can be applied immediately. Love what Lisa is doing with the message of sales through service.

  • Jeffrey Verlander

    I listened to the podcast and truly believe that having a noble selling purpose pushes sellers to make a difference in their areas of influence. I work in retail and I believe that this will help my team as we sell the products that we offer.

  • Scarlett

    This was a great interview. Very inspiring. Would love to see how to use this in building our department.

  • J. Demond Roland

    NSP is a powerful principle! I believe this is the secret to success, making the connection between your passion & purpose to serve others. You can have everything you want if you help others get what they what they want!

  • Would love Lisa’s video book to help me learn more about putting people first and not focusing on th numbers game. Need help and am a sponge lol this podcast hit home for me, and I need to go back to how I originally was by focusing on the people and not the dollar.

  • Brian S

    Love the podcast and the message. Thanks for making this available.

  • Jose Alvarez

    This way os thinking is something is great and I want to learn more.

  • The Lisa McLeod interview hit home for me. The “noble purpose” question will be used in my interview process…thanks!

  • Lisa’s interview hit home for me, I have tried several methods of motivating my sales team with little success. The “noble purpose” question will now be a part of my interview process.

  • I am a business owner who wants to learn how to sale effectively! This podcast was amazing and has me inspired to want to learn more about not focusing on numbers but
    changing customer’s life for the better.

  • I would love a copy! I have a growing business based on sales and I hit roadblocks from time to time. She has a lot of valuable info that could really change the way I do business.

  • JoinTn

    I am always learning and Lisa’s Manager’s Video Book will allow me to be a life long student. I love listening to your Podcast!

  • I LOVE all the entreleadership podcasts but so far Lisa’s interview has taught me the most! I would love the video book to help me teach the rest of our team of 9 our new way of selling! We are a small family run business in need of alot of coaching and I have gained so much from your podcasts – Thank you sooo much!

  • Tom Matty

    I want to be a better sales professional.

  • Lisa’s podcast was thus far one of my very favorites, although you must be sick of hearing me say that after virtually every podcast! This stuff is amazing information; thank you!

  • I’m rebooting my business and I’m looking for great Christian based business resources.

  • Eric Bryant

    My role at my company has been reassigned where I am focusing purely on sales. I was sent this podcast by a friend and think this new way of thinking about our approach to sales is very energizing. I can’t wait to get order the book and would love to view Lisa’s videos. Thanks for a great podcast!

  • Amber Albert

    I would like to receive Lisa’s video book so I can better equip my sales team to love what they’re doing and love others while they’re doing it.

  • Charlotte Waltz

    Loved the podcast. It made my think “outside” of our box. I’m looking forward to learning from the video book! Thank you for the generous gift of your time!

  • Brad

    This is a fantastic interview Lisa and Chris! I spent eight years working for national automotive retailer witnessed the sales mentality that Lisa spoke about first hand. Many good salespeople were burned out by the bottom line as a result. The dealership would bring groups of young new salespeople in and push them hard until they sold everyone in their family a new car and quit. It was a sad display and I felt bad for them knowing what they would go through over the next three months, if they made it that far.

    I’ve quickly become a big fan of these podcasts Chris.
    Please keep them going! They are a wealth of knowledge.

  • greyson

    I enjoyed the interview! It is relevant to what I do professionally, I would like to improve and grow,and I want to be ahead of the curve!

  • I am a supplemental insurance agent that truly believes what I do makes a difference. I know that to lead, one must have a servant’s heart and put others first. So often, as I look across the table at a potential client, my thoughts are “How can I best serve…” I would appreciate a fresh look at servanthood as Lisa represents. Thank you for this opportunity!

  • DDW

    I recently transitioned to a sales-esque role and hope to better align a higher purpose to my sales efforts.

  • Just got done reading “How to Win Friends and Influence People” by Dale Carnegie and have found that those principles matched with what Lisa was talking about in the podcast are killer!

    Your interview with Lisa is exactly what I needed to take my thoughts on sales to the next level!

  • Jeff B

    I thought that was a great interview. I have been behind, and the last 3 I listened to were Robin Robins, Rabbi Lapin, and just finished Lisa’s today. Those were the 3 best ones yet (I think)…so hard to judge. They are all so good. We try to sell and serve with purpose here, but it is very easy to fall into bad habits with the sales team. I have a new sales leader who I think would benefit from Lisa’s video book (especially since each one is short) that is why I am looking to get the “Vook”

  • Ray

    Great podcast. Glad to listen to somebody that has been there and done that.

  • seanbrendan

    I’m ready to implement a noble sales purpose

  • Brandon

    Great podcast. I am getting caught up and listened to the podcast tonight. I really liked the question “how will the customer be different from this transaction”. Really interested in the videos and will be buying the book soon.

  • You convinced me of its value on the podcast!

  • I learned a lot from this interview that is applicable to my current position. Would like to hear more.

  • I am a new associate in a small insurance agency. I do not have a leadership role, but I still maintain the attitude and the mindset of an entreleader to help the business succeed. I love the work you are doing. It is awesome!

  • AJ

    Yes please!

  • I want to grow! Not currently in a “leadership” position but aspire to be in one in the near future; not to mention the fact that leadership skills can be used in all aspects of life.

    -love what you all do. You and your team are truly a blessing; keep it up & God bless!

  • The concept of selling by serving made a lot of sense to me, and I wish I had known this years ago when I was struggling to figure out my place in a retail environment. I have just been informed that I am going to be managing the optical department in my Optometrist employer’s practice after having been here two years. My industry is a service-based industry, and Lisa’s teachings seem like a good marriage of sales and service. I want to make the most of this opportunity. Also, as a writer of fiction, I am curious to explore the idea of how this can relate to the area of entertainment as a service, and relating to an audience.

  • Mike Bitson

    I want to take my sales from Good to Great!

  • Great insight on “Nobel Sales Purpose” I
    will officially be changing our company’s “Mission Statement” to a NSP. Thanks

  • kreadman

    Thank you so much for the Lisa Earle McCleod interview. I have listened to it a couple of times. It was tremendous. It has made me rethink how I go about offering my service to people.

  • Everything I learned on the podcast has set me on fire and I think that this video series will do even more

  • Well the main reason I would love this gift is I feel I can always be better at what I do. We should always be looking for that next bit of information that will better us in our personal life and Business life.

  • Adam

    I’d like to learn more- the podcast interview was great!

  • Justin Bloxham

    I would like to video book because the timing of the interview really hit home. I currently am an official sales person at our company, but I do a lot of negotiation with teams and clients that will be utilizing our facility. Feedback is starting to show a trend that our negotiations are successful because I work to help meet the client’s needs and build a partnership. We really do work that makes people happy, and I love the idea of exploring it more.

    Thanks so much!

  • Tim W

    I was inspired by the story about the pharma sales rep who shared her purpose to Lisa after a ride-along. Hit home with me.

  • John Villosis

    I hope to start my small business as a Certified Financial Planner. Being able to sell my service with a noble purpose in mind is something I totally agree with. I believe it will set me apart from my competition.

  • I have always been afraid of selling because I am non-confrontational. Listening to this interview helped me start to realize that good selling is simply serving.
    Thank you for the great interviews and all the inspiring work you do!

  • Austin

    I lead a sales team that I really think could benifit from this information! Thanks Lisa and Chris,


  • The interview was great. I’m eager to learn more from her.

  • Greg Luhn

    i really enjoyed the interview. I’m an old retail saleshand, but needing to learn how to manage outside sales staff more effectively. Looking forward to seeing the v-book

  • Cameron

    I would like Lisa’s video book because the podcast really hit home with driving the purpose over driving the money. This is a critical component of business that is often missing today. I want to make sure my business is not lacking in fulfilling our purpose.

  • I want her book because sellling is my least favorite and hardest part of owning a business. I need to find confidence in myself and learning better selling techinques.

  • Wade Andrew Harris

    I work in fundraising and after I listened to this podcast I realized how much we need to teach our student callers their purpose and how what they do makes a difference!

  • Roz

    I would really like Lisa’s video book because I am just starting in sales and I want to start off right. I believe that it would give me the insight that I have been looking regarding how to really connect with people and increase revenue.

  • Pedro

    I loved the interview and I am thinking about giving this video book to our manager in our organisation It’s gonna blow them away!!! Thanks Chris and Lisa

  • Jared

    The interview was pure gold! I can only imagine what the video series is like. Thank you so much!

  • Nicholas Frasca

    I would like Lisa’s book because I want to be a person of influence. Someone who can lead a team toward a noble purpose and be proud.

  • Jamie Cockerill

    I am in sales and am aiming to be a sales manager, so being able to see videos which are specialized for that exact position would be extremely valuable to me.

  • Gina

    We are a new business & we want to start off doing things the right way for both our customers & our sales team.

  • Robin Green

    Loved the podcast with Lisa. I come from one of the companies that Lisa worked with – and it reminded me once again that the great sales people have an intrinsic motivation that is different that the others. You can’t train it – you have to hire it.
    I can’t wait wait to get her book and dive deeper in this great topic.

  • Lou Palazzo

    Sales is the #1 skill required in business, and like any professional endeavor, continuing education is key. It is more a mindset than a series of techniques. I really like Lisa’s mindset and want to know more!

  • Geoff Hall

    Chris, your EntreLeadership podcasts have been my daily companion since Christmas, when I received EntreLeadership as a gift. Most days we “visited” two times a day on my 50 minute drive going and coming from work. I came in to help restore a business that is failing, and I understood it was culture, but it has been like having best friends around the coffee table to advise me. So this is really a huge huge heartfelt thank you to you and all of the staff…and all the excellent visitors to your show that have shared so much with all of us. Thank you Lord Jesus for the spirit you have delivered through these visits, and for letting me share it with those I serve in my home, the business I serve, and its customers. Hearing Lisa’s message on having a noble purpose in serving was like the icing on this magnificent cake. That’s why I want her Manager’s Video Book…it was so good the first time I want more!

  • Jack Lo

    By becoming a better manager and to better myself

  • I totally believe what Lisa has to say. I have felt the difference when I have really believed in a cause and the results that follow. I would love to be able to share this more thoroughly with my team. Great podcast, thanks Chris and Lisa!

  • Sarah

    Always want to learn more

  • Selling with a noble purpose is such a vital idea! The company I work for sells herbal supplements, but the entire philosophy revolves around HELPING PEOPLE live happier healthier lives. I’d love to hear more about what Lisa has to say!

  • Brandon

    This interview was very interesting! I’ve not, to date, found a more comprehensive or conversational podcast about leadership and business practices. Lisa’s insight on purpose in sales is extremely valuable, and I’m excited to learn more from her.

  • Wow, enjoyed the podcast and would like to learn more from
    Lisa’s Video Book to help express my passions.

  • Thomas Carrell

    I am a new sales manager coming into the position with no (official) sales experience. The interview has given me a more optimistic view of my prospects for success. I look forward to using the book to give me more guidance on how to do things the right way.,

  • I find Lisas approach to selling very inspiring, and being a small business owner, just taking on the role of sales manager in a near future, I can use all the help I can get.

    Greetings from Denmark, Europe

  • Having listened to the interview, i agree with Lisa that the purpose behind a sale is the key difference in every sale. Moreso i am just starting out on a new medicare project and i think this is great to have now. Many thanks for this great platform Chris.

  • athollt

    The content was great, our business has such a strong noble purpose but we haven’t really sat our sales people down and explained it to them.

  • Jamie Burns

    The Noble Sale Purpose is an aha moment for me and the way to sale

  • Josh Mitchell

    I would love to watch Lisa’s videos because I am a young learder in a Fortune 500 company and would love to share with my team what Lisa knows about how to sell with a noble purpose to give a greater purpose not only for me but for my team to better serve our customers.

  • Lenny

    To make my team and those I come into contact with better.

  • Russ Perry

    I am ecstatic to learn how to build a great sales team here in Arizona! This podcast was transformative with my perceptions of sales. Thank you. Eager to learn more!

  • scott

    definitely would love a copy of the video book! starting a new business and want to do it as good as possible from the very beginning. these podcasts have been a huge part of getting on track. thanks!

  • Brad D

    I’m a VP of Sales for a manufacturing company that has lived in fear for several years. Our product is very price sensitive (has been) and we’ve always sold trying to chase a price point. We talk a good talk about what differentiates us from our competition, but at the end of the day we are not winning based on price. I loved what Lisa talked about and want to learn more and implement this philosophy within my company and my sales team.

  • Ivar Hiort

    Great interview about the importance to understand why you do what you do. If you believe in your product and share that passion, it will sell itself

  • Can’t wait to watch Lisa’s videos and share them with my sales manager! Excited to see how the atmosphere changes in the office from $ driven to $ and people driven. We all want to be helpful to others in our personal lives. How wonderful to be able to live that out on the job too.

  • Mike Black

    I would like the book because I really enjoyed her perspective on enhancing performance with purpose. I listened to the podcast for the first time today and bought her book (kindle version!) just now.

    I am rebranding my website and want to use this in our new marketing and sales efforts.

  • David Dickinson

    I’d like LIsa’s book because I was intrigued by her interview on the podcast and would like to learn more from her.

  • Brandon

    Great podcast from Chris and Lisa! Noble Sales Purpose will give meaning and energy to a sales staff.

  • Chris

    The Podcast keeps getting better and better, thanks for all the work you and the team are doing. I’m involved with an organization with sales rep across the country. Our business solution can itself be a Nobel Purpose but is not always approached that way and I think this series could really help shape the way our managers approach their teams. Its an inspiring and refreshing approach.

  • Rob

    After listening to Lisa, I appreciate the wisdom behind the Noble Purpose. I am interested in her Manager’s Video Series in order to help market to my main customer base that is focused on the bottom dollar not noble purpose.

  • Stacy

    My husband needs this info to building his business right! Thank you; excellent podcast.

  • The podcast with Lisa was incredible! I have a lot of passion for what i do and I need to find a way to get everyone else as excited and passionate about what we do. I am so thrilled that Lisa is giving this away. I can’t wait to have the opportunity to view this! Thank you!

  • Jeff C

    Great interview!! I learned so much and would love to continue learning. I’m writing a business plan focused on helping small businesses manage their business in a successful way! Please help me serve the life-blood of our Country.. small businesses with Lisa’s video book. Thx!

  • Paul

    I would Lisa’s book, so it can reinforce some of the ideas she shared on your podcast. We are owners of a small business and could use more great ideas of selling like she already shared.

  • Chrystal

    This podcast really put words to what I’ve been thinking about in our business over the past several months. I want to learn all Lisa has to teach on this approach to sales.

  • Raul

    I look forward to watching the videos.

  • K Willis

    I’m excited about sales techniques For my Team

  • Susan

    What a great concept: selling by service. I’m looking to purposefully grow my business with Christian principles. Wow; this is great!

  • I’m interested in more detail using an NSP as the basis for sales conversations.

  • I think Lisa’s Video Book will help me clarify and articulate my Noble Purpose so I can make a difference in my patient’s lives.

  • CJ

    Dave, Chris, and Lisa, Thanks so much for all you have done. Each of you have greatly changed my outlook on work and life. Now I look forward to the everyday challenges that they may bring.

  • Awesome interview! Thank you for sharing!

  • Andrew J Ramirez

    I really enjoyed this podcast. I am an aspiring sales professional that is currently incorporating a purpose into my sales presentation. I would like the video book because I would like to learn more about the noble selling purpose

  • lizzie b

    we run a small business and am always looking for ways to improve what we do. loved the interview!

  • Selling with Purpose with Lisa Earle McLeod was, along with Rabbi Lapin’s wonderful interview the week before, rocked my world. I listened to both podcasts while driving home from a business development meeting for my startup healthcare IT business. The principles in these two interviews will change profoundly how I run the sales and marketing arms of the business.

    Chris, you and Dave Ramsey just keep on delivering!

  • Incredible podcast. Every week I am learning so much. This vook would mean so much to me. I am moving into a sales management role and I want to be best prepared to handle the most difficult situations and learn from the best.

  • Bob J.

    excellent cast…sport coach analogy was powerful for all of us “i have to do in myself” people. want a deeper dive in to Lisa material

  • My husband is in sales and we read and listen to everything we can get our hands on to improve. Lisa sounded like a great teacher and we would love to get more of her! Thanks :)

  • Brad Albritton

    I am the de facto sales manager of a 3rd generation family owned business. Many of our staff have inquired on how I am able to close sales I haven struggled with an explanation The topics covered in the podcast are many of things that I am doing in my sales process unknowingly. I would like to gather more information on these techniques to pass to my staff.

  • Thesteve

    I would like the book because I am a lifelong learner and was literally blown away by her interview…. The key takeaway for me was to make a difference in my customers life, the sales will c one. I tried that last week and it was 100 percent successful!

    Tank you for changing my life!

  • ThomT

    Being a new manager, I’m struggling with being the coach on the sideline. I’m the coach that wants to go in and throw the hail Mary to win the game. Just trying to improve, I loved the interview!! thank YOU!

  • Wow! What a fabulous interview. Have already listened twice, and I’m sharing with everyone I know who is in sales, uh, serving! Would love the video book to help keep me focused on my clients, especially on those days when I’m up to my ears (Mickey ears, that is) in paperwork and invoices.

  • Jesse

    This last podcast highly piqued my interest. I can’t wait to use this tactic in my business! Thanks so much!

  • Lisa provided excellent information on the Entreleadership Podcast and after listening to the Podcast, her video book is something I would use to implement with my team.

  • I am a VP over 24 employees and I would love my team to go through her book. I agree with motivating people with purpose verses fear.

  • Shane Pennington

    I fell a little behind on the podcasts, hope I’m not to late.
    You, Dave and the whole Ramsey organization have absolutely changed my life and business. I love how you all are so focused on the pursuit of finding and learning from individuals that have the heart of a teacher. Lisa Earle McLeod is a perfect example of a woman with a genuine heart of a teacher. I would be honored to receive this gift and learn from Lisa. I’m in my second year of business and the big issue I’m facing this year is growing my clientele by making sales the right way. I believe this video book will prove to be priceless in the assistance of helping me achieve my goal. – Thanks

  • David L.

    As a VP of Sales for 15 years I realized today after listening to the podcast that I am the coach that keeps coming into the game to save the sale for my company. I never looked at it that way until today. Thank you.

  • Mike Reid

    I enjoyed this interview greatly. I think this will help with the poor moral we have. Thanks so much for the great topic.

  • I would love this vook because I want to use it to lead my Beachbody team to help more people. Beachbody’s mission statement, which has become my life’s mission statement, is “helping people achieve their goals and lead healthy, fulfilling lives.” I will help 13 people work from home in 2013, and 101 people achieve their fitness goals and get healthier. I want to lead my team to do the exact same thing and start a ripple effect! This book sounds like it is exactly in line with my goals, and will help me take it to the next level to get there!

  • Loved the podcast with Lisa.

  • Zachary Sink

    I’m trying to be the best in my field and Lisa’s approach is something that I’ve felt for some time but haven’t been able to put my finger on in words the way she’s expressed it. It’s genius and life changing!

  • As a pastor, I encourage our members to help people share what God is doing through them, when they encourage new members to join. This gets to the purpose of why the current members are indeed members. Not about what the church does for me, but about how I am gifted to serve others.

  • Sophia Sizemore

    I am a manager at a coffee shop and I believe I would greatly benefit from this video book. I think it will teach me the right things to focus on as far as results and sales go as well as how to lead my co-workers to meaningful customer service. Im just so thankful for the EntreLeadership podcast covering this topic and for the offer from Lisa because at first I did a google search on how to tell if new products are successful in the long term and the site I went to was confusing me and I wasn’t sure I could trust the information. Its amazing how when you have something you need God just provides it. Thanks again!

  • Wayne

    I am a business owner who has a tough time with the selling aspect.

  • jjcook83

    What an incredible interview! Thinking through this I can see the same in the best of my sales team and feel that we’d really benefit from learning more.

  • Josh

    I would like the videos so I can learn more about this topic. I have what I feel is a good Noble Sales Purpose but would like to have more information or food for thought that I can use.

  • Josh

    This was a great podcast. It gave excellent thoughts and ideas that I applied immediately following the end of the podcast at my next sales call. Thank you for this great knowledge.

  • markham

    I want to become a great sales coach like lisa

  • Danny K

    What a fantastic interview! I got chills when she talked about being able to pick the top 7 sales people. It’s amazing how some of the most profound truths are so simple and right in front of you, and yet we get in our own way and can’t see them. Thank you Lisa for the great information!

    I work on a sales team in a large corporation but am more passionate about leading people and helping them reach their potentiol. I’m so excited to receive Lisa’s video package. I have no doubt that it will not only help me in my current sales position, but it will help to prepare me for taking the next step within my organization.

    Thanks for all you do. I love the podcast and recommend it to everyone I know. Keep up the amazing work!

  • I would like Lisa’s video book because I am about to start a career in Real Estate. This interview was one of my favorites of the series. Her way of thinking really resonates with me!

  • RJ Strawn

    These podcasts are fantastic! This one in particular struck a cord with me. It is amazing to me how much we over look the messaging that we receive on a daily basis, and then try to go “sell” someone with our message. I look forward to the changes this brings about in my life and business. Thanks again for all you do!

  • JeffS

    We need this book because we have a noble purpose but are still all about the numbers and that needs to change.

  • Joy

    There’s always more to learn about sales!

  • David Brown

    I look forward to introducing Lisa’s thoughts, observations and expertise to members of my sales team. We are going to start with the NSP for sure.

  • As a young Entrepreneur, learning from Lisa’s experience will definitely help me. The concept of “selling by serving” is new to me, but something I know will be essential to my success.

  • Tim Fleming

    What a great gift! Your podcast itself has a noble purpose. I hope to instill a culture of selling by serving and this series will be a great resource to share with our management team.

  • chris knox

    Profit is not the purpose of business, but the test of its validity. The purpuse is serving people.

  • This interview was spectacular. As a business owner with a growing team, it not only helped me pinpoint how to better serve my customers but also how to better serve my team which I’m sure Lisa’ s video book would only accelerate that ability.

  • Joshua

    I have not been experiencing as much success as I once was in selling and in listening to Lisa’s interview I realized my focus has drifted toward how much money will I get out of this sale. I believe me as well as my team will experience exponential growth this year a we implement these practices.

  • TBax

    Fantastic Podcast series Chris! Great to hear Lisa explain how purpose can be created at all levels of the company, not just at the top.

  • This along with the podcasts with Rabbi Lappin are probably 2 of my favorites ever. I need to feed myself with more stuff like this.

  • danzac

    I’m a learner and I think the things she talks about is applicable to many aspects of life – not just sales.

  • I wouldn’t like Lisa’s video book, I would LOVE it. From the interview she hit so many points that I see on a daily basis from my sales position. I can see how this would have a direct impact for my growing business by helping myself and my team members to really focus on purpose driven action!

  • Terry Carroll

    I just listened to Lisa’s podcast and would love to learn more. I am beginning a small business and want to make sure that I start out on the right principles.

  • jastone

    I really connected with this interview topic. As the owner and salesperson for my company, I occasionally lose the noble sales purpose and the urgency needed to service my customers when distracting administration challenges pop up. This interview served as a very articulate reminder of the true reason for what I do and why – I love my product and my customers – and they truly deserve the best, which is what I can deliver. I want to set up a 1 on 1 session with Lisa!

  • Phil Wheeler

    I would like to completely transform my company.

  • Wilbert Fobbs

    It lays out an amazing way to recharge my sales team.

  • The company I work for in China has been struggling to get sales growing since the beginning 7 years ago. We tend to focus only on the numbers and then make excuses to the effect of “multinationals can’t compete on price locally”. This podcast was extremely inspirational and although I don’t directly control sales believe we can make some changes internally and achieve the success we have been dreaming of. I am in the process of downloading the book to my Kindle and can’t wait to watch the “Vook”!

  • B. Thesing

    I listened to the podcast and it articulated exactly how I am wired vs how my employer views sales! Great stuff!

  • There’s always something to learn. We sell things everyday whether we want to or not. Why not do it effectively and efficiently?

  • Montcrozby

    I am on a personal growth mission, I have been in a rut for quite sometime and I just want to learn more and this just fuels my fire.

  • Paul B

    I thought the interview with Lisa was first rate. Her concepts are incredibly interesting and I am looking forward to reading her book.

  • Jason L.

    I really thought it was the essential element in breaking into sales the right way. If you don’t have a noble purpose long range, you aren’t working for the right reasons.

  • Mark Prahm

    I was just talking to my wife today about this type of sales approach! It’s living work that matters! Plus… I listen to your podcast RELIGIOUSLY! Have not missed one! Love what you’re doing!

  • Dave w

    I will be taking the role of sales manager within the next year, and this is part of the education I can really use! thanks for a great interview!

  • Jeremy Poissant

    Excellent interview, I want more!

  • John Sabastian Enges

    I fully believe and teach the values discussed on this podcast and would love to hear more! I am a sales manager and always looking to get better! Thank you so much!

  • This interview was incredible. I would love to learn more about how to apply this with Lisa’s Managers Video Book. Thanks for the great resource.

  • Great interview with Lisa Earle Mcleod! I think selling with a purpose will make a big impact on my business. Thanks.

  • Great interview.
    It gave voice to all the objections I’ve had to “sales” and gave me hope that sales is not a dirty word.
    You don’t have to pay me to tell people about things that I love and believe in… Getting paid is a bonus. I can’t and won’t sell if the motivation is making money.

    I am just starting to realize how much I need to know on this topic. I trust Lisa and would love to learn from her book.

  • This is likely too late….but I’m just now finishing the interview, and I loved it. I totally see what she’s talking about, and I want to learn how to build NSP into my company, and share the same ideas with my clients who are also working hard to improve sales for their company. This book would be a great way to get that process started.

  • Frank

    I’ve always appreciated great sales people and understood the importance of sales but this podcast actually makes me want to become a better sales person for my company and I don’t even do quota based sales!

  • Nathan

    Love the idea of having a purpose instead of focusing on the sale. We know our purpose but keeping this in the forefront and focusing on this, especially with our team, would be huge for us. And to remember we are here to educate them also…the client will end up selling themselves! Thanks for all podcasts. We listen to these over and over and each time we hear something we didn’t hear before. Ya’ll are awesome!!

  • I would like Lisa’s Video Book because we are a very young business that has very little sales experience!

  • Becky

    Although I’m a nurse and not in a direct sell position, I think the video book would be helpful in helping me learn how to “sell” my ideas for change to my manager – and others in management at my hospital. Thanks much!

  • What an inspiring interview. This podcast has helped me with personal growth a ton, thank you for doing it. I am a sales guy and recently left the big company with the”secure” job for a job where I am creating the sales program for startup company (dream job, thank you John Acuff, Quitter has helped me tremendously with making this transition). Things are going well, but when I heard her describe the top sales people and what inspires them in my head I was screaming “that’s me, that’s me!”

    So to answer the question I have read books from several authors in the six months I have been listening to this podcast and have seen tremendous personal and professional growth, I know that this is another one that will also help me grow as a person but also help me keep my motivations for selling in line with what the author recommends.

  • I would definitely love to receive a free copy of Lisa McCleod’s video book! If it’s half as good as the information she provided in the EntreLeadership interview (and it would have to be, because she was responding to questions so adroitly on-the-fly, which shows an incredible depth of knowledge and experience), it would be well worth the time to learn from!

  • Jon-marc

    To learn how to be different and Growww

  • J.D.

    Noble purpose, what a wonderful idea.
    Thank you!

  • Emmerich

    After hearing the podcast. Would love to hear and learn more.

  • I would love to get Lisa’s video book. I am always looking to learn new things and really enjoyed the podcast with her and learnig about power of NSP’s.

  • Terry Trouyet

    One of the best interviews ever. Lisa shared tremendous insight into the world of sales and sales management. Service is what it’s all about. Her vook would be a great addition to the book.

  • Joel

    I loved your interview with Lisa! It was so inspiring. It really encouraged me to lean in to my purpose when I offer my products to a customer.

  • Jason

    I need this stuff. Lowering price is such a default go-to. But it’s hard to motivate past that sometimes. I can use all the help I can get.

  • Brad Guthrie

    The Lisa Earle McLeod episode is one of the best episodes to date! Lisa, you’re gonna sell a lot of books as a result. As a sales leader I look for ways to add value for my team so they can turn around and do the same thing with our customers. Without question, this podcast added value to my life and my team will be receiving a copy of your book!

    In sales, customers buy you, and ultimately buy “why” you do what you do. Selling with Noble Purpose should be a roadmap to your “why”

  • I thought the interview was interesting and want to hear more!

  • This is a great interview. Lisa provided a very valuable point, and she had solid data to back it up. Can’t wait to learn more about it. Thank you Chris for the great interviews. ^_^

  • Andy Holt

    Great interview! By focusing on what will make a difference for our customers first, we will get the results we are after as well. It has to be in that order…customer 1st…me second. Lots of high octane, high ego sales reps want to switch that around.

    Zig Ziglar said it best, “You can have anything you want in life if you will help enough other people get what they want!”

    The “if” part of that quote is where we , on purpose, to go about wanting to help others first…then we can go to the pay window.

  • Gino Morin

    I found her thoughts of Sales management extremely refreshing and would like to learn more of Mrs. McLeod sale management tactics. .

  • Jody Maberry

    This was one of those interviews that you need more after hearing it. The Entreleadership podcast was not enough. The extra Chris LoCurto podcast was not enough. I was to explore that book.

  • Scott

    I am in sales and have never heard of having a noble purpose. I am now all in.

  • Josh

    I am always eager to learn as an entrepreneur and leader. It will be great to learn more about how to make these ideas stick with the organization that lead and the business that I am a part of. Purpose is one of the greatest gifts we can over our team and our clients.

  • Miles Mettler

    Enjoyed the podcast. Would like to incorporate the information into training for our sales team.

  • Jim

    This interview was awesome! I’d love this book because I want all the help I can get to do a better job of managing my sales staff!

  • Gene

    Great message!!! I am interested in learning selling more in terms of persuasion.. I am not in “sales”.. But I am married… so I guess I am in “sales”..

  • This interview with Lisa was one of the best I’ve heard! I would be thankful to receive Lisa’s Video Book to help me better serve my customers with greater purpose and passion. Thank you!

  • As a consumer, working with a sales rep with a noble sales purpose is the difference. Thank you.

  • Gabe

    Great interview. Looking at staring my technical sales role and believe this information will be beneficial

  • I completely agree that we need more people who sell with purpose and not just for profit. In fact, I personally would extend that idea and say that we should live with purpose…or life just isn’t as rich as it should be. Many studies have shown that people live more happily when they have meaning and purpose, and I think that sellers would work more happily – and productively – when they have that same quality. Having worked in “sales” for both a mega-church and mega-corporation, I have seen up close and personal the power of putting customers first and being motivated by serving rather than quotas. It was a great interview with Lisa, and I was both helped and inspired. I am constantly striving to become a better leader and motivator, and that is why I would love to view the video series. Thanks to both of you, Lisa and Chris!

  • Gary Dunlap

    Anita Roddick has a simple quote “Passion Presuades” ……… PURPOSE creates PASSION. And anyone, whether selling for 20 days or 20 years, needs to be define, know and continually be reminded of their purpose of why we do what we do every day.

  • Just listened to the podcast…great show! I never thought of myself in sales until I learned we are all in sales! Thank you so much for the wisdom shared through the podcast and all the awesome, inspiring guests you have on!

  • This interview was well done. The points about being purpose driven were great. I’m anxious to learn more

  • My favorite thing about my business is the charge I get when I help make my customers lives easier. Sometimes it is hard to articulate my noble purpose. Lisa’s interview was a big help in helping me do just that.

  • Samuel P

    Why I would like Lisa’s Video Book? I aspire to continue leading by being a life long learner and taking the time to understand and apply the data. I also firmly believe, whether implicitly or explicitly, we are all in sales. Lastly, I look to sell my small business this year.

  • Cloudcast

    I would like Lisa’s book because leaders are learners…and I need to learn to become a leader! The interview on the podcast was great…and I want to check out more of her content.

  • Keir Simon

    Having recently been promoted to the role of sales manager, I’m excited to utilize this tool in my professional life on a daily basis.

  • Diana

    I loved Lisa’s interview. She was so insightful and I can see how passionate she is for the cause. Plus, she has the experience to back it up! I would really like Lisa’s book because I think it would help me understand sales better and spread the word to our sales force. Thank you!

  • Evan Steele

    This video book interests me because many of the concepts articulated in the podcast mirrored my philosophy of sales. As a young sales professional adding quality information to my library propels me to greater heights.

  • Porterhouse

    I want to get the video books from Lisa because the interview was very good and we are always trying to refine our sales and serving process.

  • As a Sales Trainer in SERVPRO, this info was great! One of the best yet Chris. Appreciate the work you do and look forward to hearing more in the future!

  • FMFBlogger

    Why I want Lisa’s videos: my partner and I are in the process of selling our new product, and we’re not doing very well. We believe in the product, but we are not “businessmen” or “salesmen” by nature. We are learning, and the videos will be useful to us!

  • Angela Tomczak

    Well it’s free of course! Actually, I really like her message. :0) and want to hear more!

  • BENZ

    I want to become a great manager, the first person I have to manage is myself. I didn’t get promoted to the same management position twice. I’ll be ready the next time around. and I know getting this video book is a great step in being ready.

  • LTYoung

    Loved the podcast on sales with a purpose! I have been telling my family and friends about the light bulb moment when I realized that I have been searching for that purpose in my career! I would love to see more of what Lisa has to say on the topic. It is not just about sales… it is about our happiness in whatever job we may have!

  • Loved the podcast on sales with a purpose! I have been telling my family and friends about the light bulb moment when I realized that I have been searching for that purpose in my career! I would love to see more of what Lisa has to say on the topic. It is not just about sales… it is about our happiness in whatever job we may have!

  • I never considered myself a “natural salesman” and I am quite intrigued
    by the idea of NSP discussed by Lisa! These videos from Lisa will help
    me manage my Sales Team. Abe Lee from Florida

  • This got me thinking about how much I really am in sales – so I NEED to get better at it.

  • brent

    I am a 30 year old that bought an excitsting business a year ago. I was a fed-ex driver and now i need all the materials i can get my hands on to grow my oil change and carwash.

  • Nicole

    I’m a manager and a leader at a company who uses the motivation by bottom line tactic. I resonate with the idea of using the purpose and how we help the customer to connect to motivation for what we are selling.

  • Mihai

    I work for a company that lives out of recommendations. In fact, we don’t even have a sales department. We do care about our customers and go above and beyond to serve them because we have a noble purpose to create value and help our customers to reach their goals. Our slogan is “Strategy, Design and Technology to create value and reach your goals”.
    I would like to watch Lisa’s Video Book, so I can re-assure my company’s noble purpose, as well as to extend and improve where needed. Thanks!

  • Chevan

    Great interview Chris, well done. As an entreleader you have to constantly remind your self about providing great customer service and not think about the bottom line. Lisa really tapped into my inner being to inspire me to to find a purpose as a business owner, with that being said having the video will serve as a place to come back to when you feel as if you are going down the wrong path.

  • Podcastcoach

    As a podcast consultant I believe Lisa’s book might apply to top podcasters as well. I enjoyed the interview and would love to know more. Great stuff

  • I’d love Lisa’s Video Book because I’m trying to learn more about sales as I ramp up my photography hobby to professional studio.

  • Jerry

    Thanks for all of your help. Sales Leadership with Lisa was a great interview

  • Shawn Bullock

    Listening to this podcast really inspired me. I am looking at starting my own business and would like to learn even more about selling with a purpose. As a person you always want to connect with some that is not there just so they can pay the bills, but somehow, when it comes to a business this idea tends to get lost.

  • Gwen

    I was so thrilled to hear this podcast. I was just saying to a key staff person that I was so tired of talking about numbers. I attended Tucson and had the opportunity to have dinner with you and Debbie and our business had a record year. I’m hoping to have greater focus on purpose and lead the team to have that more in the front of their thoughts when serving our customers. Great podcast and you are doing a great job Chris!

  • Jason

    Great information, servant selling at its best, powerful stuff

  • Joshua Doucet

    I’m currently a college student at Texas State University’s Entrepreneurship program, I work 40hrs at local welding supply store, and I’m in the Texas Army National Guard. I’d like to start a business again soon which hopefully would allow me to build into others while I become the best me I can be. This like every episode I listen to of the podcast, numerous times, would be another invaluable asset helping me to achieve my dreams empowering others.

  • This opened my eyes in time to make 2013 a better year!

  • Cornelia

    This was one of the best interviews on the EntreLeadership Series. I so agree that having a purpose, a mission, knowing why one does what he’s doing and doing it with honesty and dignity drives one’s motivation and just as a side effect ;-) one’s performance to a whole new level.

  • Jeannette

    This is my first time listening to your podcast, and wow! What a great message! I am looking forward to reading more and developing my own purpose. I’m also reading Napoleon Hill, and the first lesson, he says, to achieving success is to have a “definite chief aim”. This podcast really brought it home for me. Thanks!

  • I can not wait to hear more about Lisa and how she deals with the day-to-day crazy world of sales. Also, I would like to dig a little deeper into the difference between what was referred to as NSP on the podcast and USP. Thanks Chris!

  • Bobby Whitehouse

    I enjoyed Lisa’s interview on your podcast. She successfully communicated a concept I have been trying to explain for a long time. I want to hear more!

  • As an owner who is not hard-driving sales personality I would love to be able to expand my knowledge of sales and a more customer driven fashion. Thank you for taking the time for this wonderful interview.

  • Chris Teague

    I listened to the podcast and was so thankful to hear of a sales book that I could apply to our business (concrete).

  • cutigersfan

    I want to hear more from Lisa on how to sell with noble purpose. The podcast was great!

  • Richard Kayo Granillo

    I am starting my own business and I want to start from the beginning with a purpose driven sales approach. NSP approach is exactly what I have been looking to use.

  • Awesome interview. I learned so much. I’ve recently started my own business (after a layoff) and my initial desire was to use my abilities to help small businesses and non-profits improve their technology and online presence. It’s good to know that, without knowing it, I was already setting up my NSP. I’m looking forward to the videos to learn more about sales as this is an area that I have little experience and wish to improve. Thank you!

  • Desmond

    very interesting idea of noble purpose

    • Desmond

      Oops I have to answer the question too! I make mistakes and need as much training as I can find especially if I want to earn a living running my own business

  • TC

    I have been in sales for the past four years, climbing through the ranks; and one of my frustrations is that upper management’s number crunch expectations are overshadowing the potential of serving the client needs, and diminishing a positive work environment. Each interaction we have with clients and potential clients alike becomes a numbers count or profit crunch. The negative tone is weighing heavy on the teams and turnover is increasing drastically. I was promoted to sales management and accepted the position with the goal of changing the sales and coaching dynamic. I believe Lisa’s Video Book will help to strengthen my skills and equip me with the tools needed to shift the current sales focus to one that is more purpose and value driven.

  • Jacob

    I’m an aspiring entrepreneur. I had an incorrect preconceived idea of sales before hearing your interview on the EntreLeadership podcast! I’m extremely excited to watch your video series to start my entrepreneurial life off on the right sales-foot!

  • David

    I’m sold on Lisa’s idea that you will be much more successful in sales if you have a higher purpose. I would like her video book in order to help me take this idea to more people in the company.

  • Hello Chris, I posted yesterday afternoon and have not received a link in my email. When should one expect to receive an email with a link and passcode? Thank You and your team for your great teachings. I’m still looking forward to learning more from Lisa.

  • As someone who is eager and capable of running my own business, sales has been the one thing that gives me fear and doubt; because of the car salesman mentality. I tend to see every sales person like that. But Lisa’s talking about the Noble Sales Purpose totally rings with me, as the reason I want to start my own business is to “Help people learn.”

  • TonyRivas

    I would like to receive Lisa’s video book because I feel it would be a viable teaching instrument I can share with my team and apply her findings to my everyday business operations.

  • Chad B

    Great interview. I noticed this with my sales job and with to continue in my career and help others learn this as well.

  • Tracy Allen

    Really enjoyed the interview!!! Starting a new business and have been in sales for a while. Looking to inspire future team members by learning more from Lisa’s Video Book

  • Why would I like Lisa’s video book…

    I’m a learning junkie.
    I’m interested in viewing what appears to be an interesting format.
    I want to be a better team member and a better sales person.

  • Guest

    I am always interested in learning and being the be team member I can be

  • I never want to stop learning, growing and becoming a better servant to others. I learned so much from listening to Lisa’s interview and I would love to learn as much as I can!

  • Matt Krusniak

    I have been in sales for 17 years, selling with a purpose makes perfect sense!

  • I’m always looking for better ways to serve the people I lead and would like to share these solid principles with my piers.

  • Mark Shiman

    Being part of a recently acquired sales firm by a larger sales rep firm I would use this VB to help take our new larger sales team to the next level.

  • I was fired in July for not meeting my sales quota. I think if I would have heard this message a year ago, my life would have been different.

  • SDavis

    I am so inspired by the Lisa interview.

  • Miguel Cabral

    Just when you think that this interview is not going to be awesome, just because the previous was already awesome, you bring us another huge hit, thank you so much for the continuous source of know how, ideas, knowledge and inspiration.

    About the question: Why would you like Lisa’s Video Book? I think that my direct and honest reply to that is why wouldn’t I like Lisa’s Video Book? All her interview was amazing, the energy she transmits even on radio is amazing and in a time where I’m feeling that a bunch of people try to sell me something without a purpose I really want to be different and transmit/sell the best way possible my ideas and beliefs.

  • I’m a life long learner. Even though I’m not selling products or running a business right now, I benefit from the teachings that you and your guests offer. After listening to Lisa’s message on my iPod at work, I went home with a desire to learn more. Every day we are selling even if we are not selling goods we are selling our thoughts and ideas to others. I recently purchased a Napoleon Hill Audio Book on iTunes. It is amazing how generations ago he covered similar topics. These concepts are so amazing, not only will Lisa’s lessons help me with a future career, they will help me succeed every day in life. I listen to The Dave Ramsey Show and EntreLeadership available on iTunes Podcasts using my iPod Touch.

  • RichardD

    I am on my way to becoming an EntreLeader. I believe using this video series will help me on my way. Thanks for the Ministry!

  • Toro

    Love the concept and would love to find out how I can convince my team. I hope I can find a noble purpose in selling television ads!

  • I am part of a small sales team (7 full time). The team is fantastic, but there is a small leadership gap (our manager is awesome, but he has to wear too many hats).

    I want to learn to rally the team and show the company that we can keep up with them.

  • Andrew Hughes

    Working in sales it seems all anyone ever talks about is numbers. My customers are not often seen as business with unique needs and problems, but simply as revenue. It was refreshing to hear Lisa on the podcast and I can’t wait to dig in to her material.

  • Awesome interview. I am a sales manager for a medical device company so the information was extremely relevant. You’re podcasts are so well put together. Thanks for all the work you put into them.

  • Thanks, Lisa, for the great reminders on serving others. I liked the comment about how our internal discussion becomes our external discussion. As a team this morning, we went around the table asking “tell me a story about how you served a customer this week and what it meant to them.” It was encouraging and enlightening.

  • Even though I’m not a ‘sales person’, we are all in sales and this could be helpful in any position.

  • Mike

    This interview was amazing. I immediately asked for this book as a read for our entire sales staff!

  • J Thompson

    I listened to the podcast interview regarding selling with a noble purpose and it completely moved me. I am in the car sales profession and often people are motivated by figures, stats, money and overall volume sales. I am a Christian and work hard to keep my motives for selling honest and pure. I believe this information will assist me in finding and maintaining the proper purpose and drive to remain in this profession.

  • Carol

    I am a breeder of horses which involves sales. I am trying to learn about effective sales, but more importantly how to incorporate the dynamics of service and noble purpose into this area. Unique challenge to be sure.

    Really appreciate these podcasts – continual student of financial peace and have a ticket to attend Entre-Leadership.

  • Tere Szostak

    It is great to refresh and listen a successful sales person that remind us that keeping in touch with the true meaning of sales that involves people’s feelings and needs, and the satisfaction that creates, which at the end it will bring great success

    Tere Szostak

  • Superb podcast!!! I love the intelligence, heart, and humility that Lisa shared! Thank you!!! Chris your interviews Rock…I’ve been sharing them with all of my sales team members.

  • I really liked the podcast! I want this video book to launch my “noble purpose journey.

  • Jeff

    I’m a small business owner and I want to learn how to take care of my clients better.

  • Great interview and look forward to reading the book!

  • Tracy Riba

    FANTASTIC Podcast. I want others in my company to grab hold of this and RUN! I work on the top producting sales team in my office but I know we can do so much more with a Noble Purpose. Thanks for sharing.

  • I’m a young leader, working to build my skills as a leader to more effectively lead people. While I’m wired to think in terms of numbers, I have a heart for people and to lead them well. Chris and Lisa’s podcast was great information about how to lead above the numbers!

  • Frank F

    Great Interview. My wife and I are just about to start a tutoring service as our first business. This will definitely help us with our sales and selling with a purpose by helping others.

  • I work in a small cleaning business, we clean office buildings, churches
    and schools. When I heard that Lisa was offering her knowledge on sales
    for free I jumped at the occasion to learn more. Noble selling purpose
    is so true. I was thinking what my noble selling purpose could be and
    came up with several ideas. I sell to employ more people, and to offer
    exceptional service to churches and schools in our area. I want to
    define my selling purpose so that when I knock on the next door I will
    know why I am selling. Thanks for your offer.

  • I work in a small cleaning business, we clean office buildings, churchesand schools. When I heard that Lisa was offering her knowledge on sales to your listeners for free I jumped at the occasion to learn more. Noble selling purpose is so true. I was thinking what my noble selling purpose could be and came up with several ideas. I sell to employ more people, and to offer exceptional service to churches and schools in our area. I want to define my selling purpose so that when I knock on the next door I will know why I am selling. Thanks for your offer.

  • I just took a corporate position as the corporate liaison to franchisee sales people. I’m basically a sales manager. Listening to her interview on the Entreleadership Podcast completely expanded my thinking on how I can make a difference to those I serve. I bought her book right away!

  • Ryan E

    The podcast with Lisa put wind back into my sails. It reminded me why I left the corporate world and started my own business.

  • Jbuzz

    This was my first pod cast i listened to on your show and 3 podcaste, ever. I addicted already. I learned a great deal and will continue to listen on my way to work. Thanks!

  • I would like to have Lisa’s video series to expand my knowledge. I just moved into a management position and have just realized the challenges of being promoted over your team members. Its makes for an interesting conversation.

  • I love to learn new things that can help me and others.

  • JW12964

    Every word of Lisa’s resonated with me- an eye-opening interview to say the least!

  • Morgan

    I’m a new business owner. And i Truly enjoy what i do (massage therapy) so i want Lisa’s Video book so i can have more knowledge and understanding of what it takes to be a great manager.

  • Ryan Barlow

    I am just getting into my first sales role with my company, and would like to develop the best habits possible to be successful at serving my customers with a purpose!

  • Loved it! i look forward to hearing more from Lisa. Great interview

  • self

    I really need to blow 2013 out of the water & I will take all the advice/training I can get!

  • benyboy

    Sales is an area of intense interest for me. My wife’s family runs funeral homes. Her desire to be geographically closer to her family may result in us working for the family business. If I’m going to do this…I want to go after sales with a fire and a passion. I hope these lessons would help me achieve these goals.

  • Sales manager is a position that I am interested in learning more about. It suits my strengths. I would enjoy learning from someone as knowledgable as Lisa.

  • Rick

    Wow, what a great interview. Love the NSP concept. So true about hitting the numbes.

  • Marc C.

    The message from Lisa really resonated with me and is very timely as we are putting together our business plans around selling for this year for our sales team. We will utilize many of the messages Lisa spoke to as we finalize our plans! I plan to carve some time out over the next few weeks to listen to the Manager’s Video book with our Sales Manager to help us position our team for success this year!

  • Thank you for all of these amazing podcasts! I would love to use Lisa’s video book to learn how to inspire my team to not only sell better but to look at their work from a different perspective.

  • Being that my most recent business is in it’s first year of launching I’m looking for some additional training and guidance on sales skills. I think this book video would be a great starting point for myself and my partner.

  • Render

    Believe that purpose is key and want to learn what other similar questions the manager can ask to make their sales force better.

  • What an amazing interview. I look forward to learning more from Lisa.

  • Robert

    I’d like the video series so that I can help share my purpose with my entire team!

  • Stephen Krausse

    What an invigorating perspective on sales, sales management and the importance of purpose. I lead a small team of professionals in a niche, high-tech business and understanding how to focus on value vs. simple profit will take the pressure off selling and give people permission to focus on purpose!
    Thanks for a great interview and valuable information as always!

  • Frank J.

    Trying to become the VIP in my one man INC working to improve my P&L sounds like the NSP is FTW.

  • Ryan

    I lead a national sales force and Lisa’s insight into selling with purpose will help me take things to another level. Looking forward to checking out the manager’s video book.

  • Mark P in Louisville,KY

    Great, insightful interview with Lisa Earle McLeod this week. Thank you for sharing!!!!

  • Joel

    Well I bought her book and listen to the interview twice and I am currently working with my sales manager to improve our acquisition and retention performance. I believe her material will provide us substantial improvement. I GM a large platform wellness facility so her “ultimate question”, “How will our member’s live be better as a result of doing business with us?” has a great deal of power because we literally save lives in our business. I loved what I heard and look forward to the book and vook. Thank you for the offer.

  • Jaime Olivares

    The podcast was amazing. Having a higher purpose rather than increase profits and to sell is to serve. Is a complete new concept for me. Thank you very much for all the work that you are doing. God bless you more and more. Greetings from Mexico.

  • storyboardlife

    When you’re on a 100% commission day to day paycheck you gotta have a sustaining motivation as to why they should buy! Great Interview.

  • atomal

    This book will motivate people. This book gives me the feeling to make a difference!!

  • atomal

    Excellent excellent podcast. Genius people. It motivated me greatly!! Thanks

  • Paul J

    Because I need to grow and my team needs for me to grow!

  • Paul J

    Why? Because I want to get better and because I know I need to get better. Because my team needs for me to get better

  • Thank you, Chris, for bringing Lisa onto your podcast! She added another layer to my already-excited echo to the heart of Dave Ramsey, and your series of amazing people that you have brought together on your podcasts. Thank you!

    I lead a small team of sales people and co-lead a larger team, in the auto finance industry. As I listened to Lisa share, I thought she had been reading my personal journal, because she dealt with the issues that I fight through on a daily basis. My heart and passion for people has often been a struggle to fight for in the midst of the “sales world”. I would love to share the concept of having a “Noble Sales Purpose” and her concise delivery, with the President and COO of the company I am committed to growing in the right direction.

    One of the senior leaders in my cmopany recently said, “The three biggest assets of any company are: People, people, people.” I want to use the ideas Lisa shared, as the core value that needs to become a reality for our company, so that we prove that our team’s “people” and our “customer-people” are truly what matter.

    Your podcast and these amazing cameos have made an extraordinary impact on me. Properly directed, solid inspiration are the results of all you bring, for me. Thank you!
    ~Ashley C. Smith
    Regional Sales Manager
    CIG Financial, Irvine, CA

  • Scott Norlin

    Would like to learn some new leadership ideas and apply them to living out a purposeful work life.

  • I just heard the interview and I have already started using the ideas. I am looking forward to getting more information.

  • MCP

    I would like Lisa’s video book because I feel like our company has drifted from the noble sales purpose that it was founded on.

  • We need to improve our conversation rate of inquires into bookings. We absolutely can’t cut cost any further without cutting staff which means cutting quality. We need to focus on the revenue side of our P&L.

  • intentionalive

    This book looks fantastic. What else could be better than to sell not for money but for bringing value to another life.

    Life is about growing and this book looks like a great opportunity to grow into a better relationship with clients and selling in general let alone helping connect your job with a life purpose.

  • I work with early stage companies and sales is one of the challenges faced that can make or break success. This podcast is one of the best of the Entreleadership series and the philosophy of purpose driven sales is one that I will be sharing with all of my clients. The video book offers additional opportunties to learn and absorb clear thinking around sales and relationships.

  • AJ Ridout

    The podcast was inspiring I got on web and bought the book. I lead a team of sales folks for a bank and you love to mak a difference in th industry

  • JerryL

    The notion of selling with a purpose goes way beyond sales. I believe it can be applied to a number of situations in both business and life. I believe this video material will better my understanding, and thus help me to touch more people with purpose.

  • Jamie2n

    Interested in connecting my passions with my current career more clearly.
    Another insightful cast with a great guest. Thanks Chris

  • I’m a senior about to graduate with a business degree

  • JoDee Lochner

    It’s what I have always felt. I do not want a job, I want a purpose. I believe I have found the job that gives me that purpose, now how to transfer that to sales and the customer.

  • I’m helping a friend get his small business started with this goal of going beyond selling just an hourly rate but selling a philosophy and relationship.

  • Brian

    Interested in management techniques. I would love to learn more.

  • ShawnaW

    I’m looking for help teaching others how to Sell with Noble Purpose and, of course, polish my skills too!

  • Pblueprint

    So i can tell others about her advice and start following it! Thanks Chris and Lisa!

  • AgriCultured

    Sales is new to me, and I definitely need all the help I can get!

  • Ben Wade

    I have a small business designing touch friendly software for phones and tablets and I would like to learn how to build and grow a sales team. This looks like a great starting point.

  • Mitchell R. Landry

    Very interested in learning more about my Noble Sales Purpose, and eager to apply it to my legal practice.

  • Katelyn Evans

    It was so nice to hear about selling from the piont of view of a person with a passion for what they do, how they do it, and why they do it. I loved it!

  • Rob Davlin

    NSP makes all the difference. Praise God for that conversation and insight that came from it. My NSP is that my service unlocks thinking potential. Great work, Lisa.

  • Paula Palmer Burns

    So thankful for this tool!! My weakest point is MY Sales Management skills and I have to be one long enough to develop the revenue to pay for one! :-)

  • I was a sales manager once. That is why I have not been a sales manager twice.

    I don’t necessarily plan on ever doing it again, BUT I know there is valuable wisdom in there so I will definitely read it.

  • Matt

    Lisa brought up very interesting belief and want to infuse this into my business and associates

  • Matt Peyton

    More sales means more lives are changed and the business mission is expanded. If this book can help do that, I’m all in.

  • I am making an effort to pour as much business knowledge into my brain this year so to help me be a “Quitter” in 2014.

  • The podcast and interview was great. I’ll definitely be picking up her book but any other resources, such as her video book, would be incredible.
    For my personal interests I have no problem with a NSP such as why I coordinate FPU, but in my job I have a very difficult time defining it. I hope this video book will help me develop that.

  • Dale Robertson

    This serves as a confirmation to me. When I take care of my customers, they will take care of me. You have let out my secret to succeeding in my business and why my customers follow me. This, plus Rabbi Lappin, have been very encouraging.

  • Sam C.

    I’m hoping to potentially start my own business in the next couple of years and am trying to grow into a person who motivates and inspires my team in a better way.
    Love your podcast!

  • I would like this because in the in the quest for knowledge as a manager, the travels are never complete. More insight is always welcome!

  • I would like this video series because I am an outside sales rep for a law enforcement equipment retailer. In these times of shrinking public safety budgets, I want to learn how to properly lead my sales team past the drive for numbers. I want to teach them how to change lives.

  • Why would I like Lisa’s book? It was quite apparent from the interview that she absolutely knows what she’s talking about and can back it up with metrics. I’ve heard it from several people and I’m ready to implement!

  • Larryb

    Great podcast. I have always thought companies like Southwest Airlines and Whole Foods that have Noble Purpose have it figured out. Our Exec team is meeting in February, so the video book will be a valuable resource. I will be buying Lisa’s book also. Thanks!

  • Jonas D

    I would like to drive our small family business with more purpose. I’m not necessarily in sales but continue to do more and more as we grow. I believe this would be a great tool for our continued success.
    Thanks for all that you do.

  • Brad

    Great opportunity to learn more about selling with a purpose rather than playing the numbers game.

  • PaulSidwell

    I’m not in direct sales anymore, but I still consider myself a salesperson. “Nothing happens until a sale is made” doesn’t have to apply to a financial transaction; it can apply to you selling yourself on losing weight or quitting smoking or being nicer to your spouse, kids, etc. And their responses won’t change until you’ve sold them on the idea that you’re committed to change.

    Since I’ve been out of sales as making a living for several years now, I’ve felt myself slipping in my ability to ‘close a deal’ in any sense.

    I’d love to watch these videos to re-energize my personal relationships and help to define for myself a purpose greater than myself.

    Thanks for the podcast, Chris and Lisa!!

  • Another homerun here Chris! Lisa is straight on it as sales professionals must differentiate or die. I’d love to hear more.

  • Sean B.

    Too often in sales we focus on a quota; we coach to get that quota; we teach to get that quota–if we just take the time to focus on a purpose, all of the rest will follow–great stuff—knowledge truly is power!

  • Our company’s purpose is to help change our culture by helping parents lead their families to become less passive, more active, in mind and in body. Loved the podcast with Lisa and I’m looking forward to the video series! Debra Ross,

  • I am a student of Jim Collins. After this great interview I feel inclined to believe that Lisa writes at the same level and with the same data-driven style. I have to find out about her for myself.

  • Ryan White

    I am new to this Podcast and my first listen was Lisa Mcleod. I am so thankful that there are people out there training our sales teams that its about serving others, not just trying to hoard all the money you can. She definitely has “the heart of a teacher”

  • Mark Nolen

    I just listened to the podcast yesterday and have already learned from Lisa. I’ve just taken over as the Sales Manager for our company and am trying to learn the ropes…thanks for your insight.

  • iWond3r

    I recently took on a new role as a manager/liaison so I am asorbing all the great material I can. No matter what you do in life, your always going to be in the business of selling. I am constantly on the look out for great content and after listening to Lisa’s interview, I have full faith that her videos will bring a positive impact to my life.

    Thanks for all you guys do and for all the great content you provide to us.

  • Brad Jolly

    I would like to share these videos with my team. Our company is purpose driven and Lisa’s interview inspired me to reflect on how being purpose and value driven has helped me and how it can help others within my company.

  • Mxs0905

    Great speaker and very motivational to help me become a better sales manager.

  • mimi

    She makes total sense! It’s so motivating to hear someone who understands the meaning of work, and how that purpose affects the customer.

  • scottymac

    I love the podcasts and get to listen to them on the drive into work and iheart radio Dave Ramsey station on the way home. I am in a leadership position and very much want to know more about selling with purpose when the product is difficult to set inside the framework of a higher purpose than just making money.

  • Adam

    This interview was so powerful. Every business needs to adopt these practices to truly change their culture from a numbers only driven team to a team driven by the desire to fulfill our purpose in life, which is to love and serve others in the name of Jesus Christ!

  • Lisa’s message echoes much of Rabbi Lapin’s message. If I had the luxury of time, it would be interesting to go back through all the podcasts and see how many other interviewees had the same message. In fact, service is one of the primary themes throughout this blog!

  • My father recently retired and I have taken over the family business after being the top sales person for eight years. I believe we are at our best when helping our customers and want to impart this to our sales force.

  • I really want to learn more about selling. I have been involved with high pressure sales early in my work experience and it was in conflict with my ethics. I am starting another business and want to establish a corporate culture that is respected. By learning how to sell appropriately and training my business partners, we will be able to help our customers more effectively. I really liked this podcast and the car salesman story. It reminds me of an important question, “do you want to sell a car to one person, or to their kids, grand kids, great grand kids, aunts, uncles and social circles.” I have been raised to be extremely ethical and loyal. Before listening to the EntreLeadership podcast, I didn’t think it was possible create a large corporation that kept its values and ethics. It is impossible, IMPOSSIBLE to become successful if you are trying to sell people stuff they don’t need. Yes you may become rich but for me that doesn’t mean success. Your organization has set the standard for us to follow and I appreciate you showing the success that can come from helping people and doing the right thing. Business and Leadership isn’t something that a person can just learn in school and know, it has to be exercised by continuous training. In my experience I am always the leader but I became that by following and doing whats best for my team. Being a leader isn’t easy, I often tell my circle that it is a responsibility and I wouldn’t do it if someone else stepped up and wanted too. When my circles look to me, I choose to act and help them instead of running away. I’m not sure if my leadership strategy is the most effective but I feel like the best way to lead is to always be an example of how to act and what to do so that when they are in situations they can think, “what would he do”. Thanks again, I appreciate all of your hard work and God bless.

  • I am just going back into a Sales role so timing is perfect. Seemingly few sales people get the whole “serving others” concept so I’d like to be one of the exceptions. Really enjoy the podcast. Keep up the great work!

  • BradHaven

    I am making a job change and like what I have heard.

  • coachftgg

    I’m an athletic director trying to build a small high school athletic program. I have found sales/leadership/management and especially biblical wisdom to help me in my job far more than anything I learned from education classes in college

  • Jeremy

    I want my company to be purpose and service driven! This tool would give me a unique opportunity to help my team refocus how we think about serving our customers when we sell our products. I just can’t wait for more information!! Thank you for all that you do! I love the podcasts and always anxiously await the next lesson.

  • PT doc

    I am a small business owner not too far along, about 4 years. I have grown my business for 2-3 team members to up to 8 this past year. I need help figuring out my management style and getting my team on board with selling our service. I could use all the help I could get and I think/know that Lisa’s book would be exactly that.

  • I would love to learn more!

  • I love the thought of having a purpose in everything you do.

  • Lance McNatt

    Loved Lisa’s podcast and would like to get more info with her manager’s video book

  • I listened to this podcast over and over again because i feel that “purpose” is exactly what drives me. In years past, I remember when I was selling a variety of products and services and I hit a real spike. The reason I did so great was because I didn’t have money in my eyes, it was because i was driven by a purpose to help others beyond myself. Along the way I have gotten lost in what truly matters….and have found that we are here to help each other, the best way that we can. As an individual we don’t have to have every talent and skill set on earth, if we can just use the abilities that we do have and share it with as many as possible, then fulfillment shall follow. Thank you for this podcast!

  • Tom Grindstaff

    I am in the process of turning my hobby into a business and sales absolutely freaks me out. I am looking forward to hearing the answers to the questions I have as well as the ones I don’t know I have.

  • Gordon Yowell

    I would love a copy of this video series to help me with both my current job in education but also to help me with a future business I plan to start. I know that her expertise will be invaluable as a resource and that it would prepare me to be a better leader. Thanks again for a great podcast Chris! Excellent stuff!

  • pixcoach

    I would love to know more about connecting with prospective clients and Lisa’s approach is great

  • Wesley D.

    As the pastor of a medium-size congregation, I find that these podcasts help tremendously in thinking through leadership with a group composed of 100% volunteers and I am always seeking ways of “selling” the vision of the church so that people develop a connection with our church and ultimately a connection to Christ. This is why I would love the opportunity to have a copy of the video series, knowing that I can get good use out of Lisa’s work.

  • Eric Fjone

    I love the connection between purpose and selling. It mad so much sense when Lisa said it. I LOVE the concept and can’t wait to learn more about it.

  • Reuben

    Great interview. I would like Lisa’s Video book because I too believe in serving customers.

  • Mike

    This book is going to help me make sure my product is going to help people before I even start my business.

  • Great job with the podcasts! I woud love to receive Lisa’s video book. We do not have a training budget at my office so every chance I get to invest in myself I take it. Thanks for all you do!

    • Good for you Kim! I’ve also noticed that teaching others in your workplace is another great way to learn. Good luck!

  • What a Great Interview! Why would you like Lisa’s Video Book?

    I am currently working on growing a team of Financial Planners helping families using FPU principles. We love what we do, but are always looking for more ways to help more people.

  • Irv Sellen

    We are currently working in the right direction, and could use more of the great information you talked about during this podcast. Please, can’t wait to get the videos. God Bless

  • David Long

    I’d enjoy the Videos to see how I can improve my communication skillz!

  • Wow, I’m late to the party and it looks like I missed a doozy!

    I used to work in Pharma and can attest to what Lisa is saying in the podcast. I can tell you that I was “rockstar” at one drug, because I believed in it. I was lousy at another because I didn’t. So simple!

    I think the tough thing is for those in leadership positions (with driver personality types) to get behind this kind of thinking. They are set on the JUST DO IT mentality, but people are more complicated than that. Just a little more. ;)

    Great work as usual Mr. CLo!

  • brotherleelove

    I just started a company and have perfected my product. I want to use these resources to not only create sales but to create a great reputation as well

  • Paul Soucek

    Dawn Norris you hit it on the head! This interview along with the one with Rabbi Lappin were life-changing. Gained a much better perspective on how to view sales as a service to mankind, not just a paycheck. This will certainly inspire me to a greater purpose in all I do and everyone I come in contact.

  • Sandy

    Very interesting, feel refreshed that i have a new way to look at sales!

  • David Mike

    As a Cosmetology Instructor I am always looking for better ways to discuss sales and serving the client. This material will be perfect.

  • I believe the “Vook” would help me better understand the sales process and the ability to provide the best service possible to customers.

  • Sales is what it is needed for our organization however with truly different approach towards customer. I do believe that this vook will definitely help.

  • Tammy

    I need this book because I want to change my mindset about sales away from used cars to the consultive model.

  • Mchong

    I think Lisas book will help me build a foundation for a company I’m looking to start. I want to make sure the foundation is rock solid!

  • This podcast could not have come at a better time, I have just been hired with a company to do general business development including sales. Looking forward to getting the book, thanks

  • Can’t get enough instruction on how to best work with my fellow human beings to accomplish the God-given opportunities in life: family, ministry, business, etc. Thanks for the great offer and great podcast.

  • Eli

    Great interview! It’s a simple concept to sell with a purpose but it’s easy to get distracted with targets, goals, sales numbers. This interview presents the concept in a clear way that makes it easy to communicate to my team. Thanks! I would like access to the video book so I can learn more about improving my sales ability.

  • The interview was amazing as they are all the time. As a small business owner trying to figure out how to improve our sales process. I’m always trying to learn new stuff and more to improve me so that I can share it. The video book would just be one more tool I would use to make me better.

  • Paul

    The reason that Lisa’s book and videos are coming at the right time is I am in the process of releasing some new products. In listening to Lisa, I am wanting to learn and then revisit each product to determine what my reason is for each one. Really loved what Lisa, Chris and Dave all had to say. I think looking at the why will help me to be more sucessful in helping people, not just pushing my widgets.

  • hector

    One of my resolutions for 2013 is to start my own bussiness and Lisa’s book can help me to better understand sales.

  • I manage a team of 4 salespeople, and Lisa’s message of selling with purpose resonates with me. I’ve seen customers respond better to a mildly-polished pitch that displays integrity and concern for their well being, than to a high-gloss pitch that might as well have been a TV commercial. I want to buy from real people who want to perform for my benefit. I would imagine my customers want the same! Loved the interview.

  • Used this information in a study last night. I would use the materials to share with my siblings – involved in sales.

  • I am curious to see what the recommendations for a non-seller leading a Sales Team. I understand it’s all about questions but what about being a competent leader? It was extremely informative – I want more!

  • I love your podcasts and I would like this book do develop the noble purpose of my business.

  • Jay Hoey

    Chris, Great interview! My company and I stress our USP – unique selling proposition and we have hit a major rut in our sales-fear is at an all time high. We need this vook to take us from USP, to selling with a Noble Purpose! I’m new to twitter but here it goes!

  • I would like her ‘vook’ because it talks about why to sell, not just how to sell. And how to sell well. Great podcast episode!

  • Jeremy D

    I would love to receive this video book. Although not a sales person directly in my organization, I’m sincerely interested in being a positive force for those in my organization which involves being passionate about what we do and getting others excited about our work.

    • Joel L.

      I agree. I would love to learn more about the sales process from Lisa. Selling with a Noble Purpose just seems right!

  • This concept is what we’ve been working on in our own company since the beginning. We’re also teaching each of our clients the same concept that it’s all about serving people. I’d love to see more from Lisa!

  • I would love this as a resource for upcoming opportunities I am going to have in the near future.

  • Would like to hear more about her views on customer focused sales. At, we sell air purifiers to consumers and focus on ‘Helping others live better lives’. If I can get even more insight in building that better into our culture, that would be great

  • I would like the video book to grow myself as a salesmen. I think this was the best podcast you guys have done so far. Loved it!

  • Tom R

    What a fantstic podcast. I want to reinforce the importance of not just hitting the numbers but hiting the ground each day with a noble purpose

  • Paul W

    I would like a copy of Lisa’s video book because we all sell in one fashion or another and I would like to better my selling skills.

  • Carter Schultz

    I am thankful for the EntreLeadership Podcast, and especially enjoyed Chris’ interview today with Lisa Earle McLeod. Her research and insights into having a Noble Sales Purpose extends way beyond just sales. In the organization I work in, i am a marketing leader that would greatly benefit from the information found in her book and research. I benefited just from the podcast interview! Would love to learn more!

  • I would love to have Lisa’s Video Vook :) because one of our sales managers is moving up and we’re filling the empty seat. Thanks!

  • Amazing insite to true sales growth

  • Another WoW moment! The videos will serve to further affirm the value of being purpose driven.

  • Focus is on customer or client and not self or money. Love the statement Noble Sales Purpose

  • Eddie

    This discussion resonated with me as I am doing some internal consulting for a sales team as well as a brother contemplating a career in sales.

  • I would love this video series in order to help our company sell with purpose. It is exciting to consider what our purpose is and how this can have an impact on the bottom line.

  • Shahbaz Mirza

    Question: Why would you like Lisa’s Video Book?

    I would like lisas video book because, she is changing the concept of selling. Adding value and creating a purpose for yourself in life will ultimately lead you to being happy, that is what everyone strives, for, to be happy.

  • I’ve always been fascinated by selling, but felt as though I wasn’t good at it if I didn’t believe in the product/service. Lisa’s Video Book intrigues me as a resource to help me develop skills that will serve me well as I seek to serve others.

  • Mike Kunze

    I have no practical experience with sales. Marketing and advertising, yes. Sales no. I always used to think salesmen were greasy, slimy people. Dave Ramsey’s EntreLeadership book changed my understanding. Certainly there are bad sales reps who give that unpleasant, superficial feeling. But the good ones have that heart of a teacher who believe in the product or service.

    This video book product, sounds like great practical training I need to add quality sales skills. I think it would help me and my future customers a great deal.

  • I can tell anybody what we do and how we do it….now you have pushed me to examine the why/purpose! I would love to learn more from Lisa via her vook. Thanks for sharing with and encouraging me!

  • Mark

    This was one of the best interviews. I believe Lisa’s video book would really improve our focus.

  • Tony

    I really found the information valuable. The thought that want I done can make a difference in a persons life, that I value them and want to meet there needs. I will share this info with my store manager. I know he is open to improving are culture in are work place.

  • Doug

    I would love this vook to help change my life and the lives of those around me to be more purpose driven. I think that a bit more purpose in everybody’s life will be helpful.

  • Lisa Earle McLeod’s interview was outstanding. I learned so much about the heart of selling. As a business major I didn’t think selling had any heart and was strictly about the dollar. I am happy to see that sales has a heart and has changed my outlook on sales forever.

  • I have been struggling with how “purpose” is tied to my current sales position (which is going great), but suddenly my subconscious thoughts all came together during the interview with Lisa. I would like to more fully explore this purpose and fulfill the potential.

  • Dennis

    I would love Lisa’s video book because it would help me deal with Managers who only care about the numbers and not the customers. This was a very solid interview…Loved it!

  • Tim Waggoner

    What a great podcast series ! I am one of those small business owner/ engineer / software developer / geek types / :-) That struggles with sales and my salesman. This video book is great timing for me !

  • It was a great
    interview. I never thought about sales and business objectives from this angle.
    But I would love to hear more how you could convince your shareholders if the
    numbers are not there. Thank you for the awesome insights.

  • TheDavidCreel

    I would like the video book from Lisa because everyone is in sales whether they like it or not.

  • I would really appreciate the chance to receive Lisa’s Video Book because at thi stage in my career (just starting in sales management) I am trying to gain as much worth-while knowledge as possible. After hearing the podcast, I went to Amazon and purchased her book. I’m glad to have found this podcast!

  • Wade_Thorson

    That is excellent information. Changing the mindset to look at going after a purpose and serving your customer from looking at only numbers is not easy. This book will be a huge benefit in changing the mindset of my engineering to determining a purpose for serving our customer rather than looking at how many product launches we do. I am also in the process doing sales so it will be huge in helping be succesful as I work to serve customers rather than just look at sales data.

  • Elmarc

    Between Rabbi Lappin and Lisa McLeod, I see the best practices and attitudes in the company I work with.

    I want to be able to better share these insights with my team.

  • Awesome interview on sales and having the right servant’s heart when heading into each and every call or client contact. I’d love to hear more from Lisa on this topic as I work in sales and provide a unique product and constantly have questions about how our team can more effectively serve our clients and at the same time increase our volume. I’m looking forward to all of the new podcasts this year and am thankful for such a great resource full of gold nuggets of wisdom!

  • I would love the opportunity to add these videos to my ever growing leadership toolbox. Awesome podcast. Loved every minute of it!

  • Brenda

    I am an educator but I still feel that I too am in sales, serving families who want a good education. I want this book to continue growing and learning. I am a huge fan of the podcast; it has changed my life. Thanks for your team’s service.

  • Steven Noonan

    I found Lisa’s guidance in the interview truly compelling. As a newly minted small business owner myself (6 months running), I am fast learning about sales (or shall I say “service”). Deep down, I knew a money/profit centric approach would not sustain me or the business and I was already in the process of formulating reasons for choosing this path at this time in my life. Listening to the interview, I realized my NSP and now feel energized about my undertaking and about making a positive difference in the lives of others. Set fear aside, indeed :-)

  • chris

    It would be valuable information that will make a difference in many facets of my life.

  • cindy knight

    i’m really trying to get my distributorship up and moving so that I can start working from home full-time to be more available to my kids.

  • Lisa was awesome! My son is a Senior in college Majoring in Marketing and this podcast will be great for him to listen to.

  • I’m an ops guy by experience and was recently promoted to GM. I would like help in reshaping and recharging our sales organization and think these video lessons will greatly help my efforts.

  • Malcolm

    Your Podcast is a great motivator for me. I would like the Vook because I want to get back into sales. I left sales because I didn’t want to work for a used car mentality manager. Lisa spoke about the service side of selling and that excited me. I don’t currently work in a direct selling position, but I use my sales training everyday. The Vook will help me get back into sales and sharpen my skills.

  • Tyler

    I believe this would be a great asset as I strive for personal growth. Love the podcast!

  • Greg

    Wow! What an impressive podcast with Lisa!! I would love to have this video to help improve my sales ability!

  • Justin Broughton

    I would like to learn a better way to sell and gain confidence. Based on the interview I will learn each and apply them in my selling process.

  • Sheldon

    I am a young Salesman trying to learn his way.

  • This was another awesome interview! Almost done listening to it the second time. I like Dave’s statement: “We’re not selling stuff we’re not proud of.” Also, I love the concept of a Noble Sales Purpose.

    I would love to get this to help with my sales and marketing as I get started with my business. I don’t plan on doing sales myself (I know, we’re all in sales…), but might be managing sales as things grow. I would also share the things I learn on my blog.

  • Why selling matters. Kind of what was talked about here and with Rabbi Daniel Lapin.
    Thank you Chris and Lisa and crew and Dave.

  • Shane T

    Would love to find out more about managing sales people as a non-person!

  • Nick G.

    Our company has a great product but sales have been weaker than anticipated. I hope that the Lisa’s video will help our team be more successful.

  • Wesley Tullos

    I’m 20 years old and just starting off in the world of business. I work for a company that is extremely customer driven as far as sales go. We definitely have a NSP and I want to learn more about this so I can become the best entrepreneur I can be.

    • It great that you’re starting young! Keep it up!

  • My church wants to expand its mission her idea of passion is what made me excited. What can we do for people, not increase membership.

  • A very ‘successful’ sales associate friend tells me I am not a sales person. I know he probably has good reason for saying this, but the idea of purpose-driven work resonates with me. I am finding all of the EntreLeadership podcasts inspirational. After Financial Peace, my wife and I are still working toward small business goals and i believe Lisa’s videos will be a great help to both of us.

  • Joshdana2010

    I want to continue to grow!

  • I think the V-Book could be useful in managing my team. I lead a group of project managers, engineers, and technicians. While we are not in the “sales department”, we all play a role in selling. I think the v-book would provide excellent insights for leaders like me.

  • Janelle G

    I’m a small-business owner and am always looking for personal growth. I listened to the podcast and am excited to learn more!

  • Jesse H.

    I would love a copy of this video — I am currently an accountant so I am deep in the numbers. I need to expand my knowledge so I can get outside of the numbers and really learn what drives the profit! Plus, I don’t want to be a bean counter all my life!

  • Thomas Merrill

    I would like this video to hear more of this valuable information

  • Brian K Ives

    Because everyone is in sales, and loved hearing her talk about bringing value to and take care of the customer.

  • Chris J.

    I know that this is valuable information that can make a difference in my business

  • This podcast was very motivating this morning. Sales is not a strong point of mine, but despite that we continue to grow every year. Working with a purpose is so powerful. Thank you.

  • Bonnie

    we have a small business & this vook would be a help to us

  • I can look at how I have worked, and “mentored” and wish I had heard this podcast 5 years ago…

  • Would love to have this material because know this podcast’s reputation tells me it is a valuable tool for leadership.

  • I’m looking for a way to really connect with the people who could improve their lives through our service.

  • Tom Barron

    Chris and Lisa, thank you for the podcast! I would love to receive this vook because I was once again inspired by this concept of serving the client not essentially just trying to take there money. I have seen this trait in people of success and it’s awesome to watch. My hope for this vook is to gain deeper knowleage of how to serve and to use it to teach and inspire others to serve their clients needs not just try to seek the money.

  • Keren

    Thank you! Great to hear your story :)

  • Dan

    I believe it will extremely help our company training and look on how to do there job.

  • Ed

    Being a technology leader, I need to understand a salesperson’s mindset and sell my own strategy to my peers and leaders. I think Lisa’s book would help me learn additional techniques.

  • As a sales manager I love this focus on a noble sales purpose. Our company provides incredible products and services that have completely changed and made other businesses extremely successful…yet it is so easy to get sucked into the numbers to hit this quarters quota or to win another Presidents Circle trip – It is so important to stay focused on the client and on making them as successful as possible so they can have prosperous lives and bless their families and live their dreams.

  • This interview/podcast with the previous podcast with Rabbi Lappin was like a 1-2 punch in all the best meaning of this phrase! Loved to go a bit deeper on how service through selling from Lisa and Dave on this podcast continued what serving others bringing in money from Rabbi Lappin said. NSP is a great concept and I’ll take that with me today in my small business. Thank you Chris and Lisa! I also tweeted via @dnphotograph too – had to share this with all my business peers today:-)

    • I was thinking the same thing!

    • Steve Pate

      I’m right there with you! 2012 pod cast have been darn awesome, but man they are starting strong for 2013

  • Castenzio

    Our lives have a purpose, and in turn, our careers should also follow that purpose to serve people. Jesus said, “It’s better to give…”

    • He also said, “Give and it shall be given you…”

  • I love this information. As a top performer as a salesperson at one company or average at another I can look back and see a clear thread of purpose at the companies I succeeded at and a distinct lack at the ones I did not see the same success. Now as a Sales Leader for a start up I would love to grow our sales team the right way with Lisa’s generous gift.

  • GiovannaP

    I’d like a copy of Lisa’s book because I believe she’s nailed it. We need to take fear off the table and start focusing on the customers, not the numbers.

  • Traci P

    What an amazing interview! I see myself listening to it over and over again. I work with a client services team and so much of what was said is VERY applicable. I just loved it!

  • kspringer

    I would like this book so that I can gain a more comprehensive knowledge, and see the proof of how this selling method works.

  • I really enjoyed the interview today. What I most appreciate is how I can take the sales information and translate to the school environment.

  • EO

    Hi Chris – I love your Podcast. It hit home and the timing could not be any better. My team and myself are at a fork in the road because we work for a dynamic organization with an incredible product that changes lives significantly both for the doctor and the patient. In spite of this, the main focus has been numbers and quotas from the top down pretty aggressively which in any sales organization that is understandable, but we need a tool that will help us focus on our purpose or our NSP because there are many to focus on.

    If we do this, then our selling efforts will definitely be more fulfilling, productive and impactful. We would love this video series to learn and grow personally and as a team. I am a true believer of purpose and customer first and then everything follows accordingly much like Matthew 6:33 “Seek first the Kingdom of God and His righteousness and all these things will be added to you.”

    Thank you – Eddie O

  • KhnumSpeaks

    I have been a long time Zig Zigglar fan (rest in peace Zig). I remember him saying, “Selling is not something you do to the customer, it is something you do for the customer.” I would like Lisa’s ‘video book’ so that I can continue to do something for my customers.

  • I would like the Vook to guide me in redefining my purpose.

  • Lauryn R

    Hi Chris!
    This book would help our team leader & sales team to
    sell with purpose & have a better/different attitude about selling.
    This is the biggest struggle in our company now
    McLeod’s could inspire our team to be more successful!

    Thank you Chris!!!

  • Josh P.

    I would love this “vook” so that I can change our company from a profit driven one to a purpose driven one.

  • CGreene801

    I am not very good at sales and, after hearing her approach to the entire sales process, I feel like she has the knowledge for me to put the right tools in my belt to shore up this area where I find myself lacking.

    There’s a quick question I have: Is this being given away to a single ‘winner’, or is this going to be given to everyone who completes the three steps?

  • I am starting a new role as a sales trainer/manager and am thirsty for all the knowledge I can get to help me grow in my role

  • Joel M

    I am looking to learn all I can to make my efforts more effective and useful to my company

  • Stickman

    Why… because I’m always looking for nuggets of wisdom to deposit into my knowledge bank.

  • Jeremy Edmonds

    I would love this book because I have no formal training in business, struggle with sales, and though I don’t have a team (sole prop) I know that I am my sales force. I need all the help I can get.

  • Vernon Keszler

    I would love this book because sales is a weakness of mine.

  • Dan Mulch

    I’m a learner! Also taking on sales management responsibilities in addition to my full work load (marketing). If you trust, Lisa – that works for me! Thanks for all that you do, Chris. Truly a blessing.

    PS – wife and I are doing our DEBT FREE SCREAM in the studio on Feb 4! Crazy-excited!

    • Congrats on your debt free scream! working towards that ourselves

  • I would like Lisa’s video book because I am hoping to start a business, sales may be one of my weakest points, and I will take all the good help I can get.

  • Hi Chris!

    I work for a nonprofit pregnancy center and although we don’t sell material items to clients, we sell “hope” to those in an unplanned pregnancy…….would love Lisa’s video book to learn the concepts and reach more donor support.

    Thanks for all you do!

  • Garrett

    I would love a to have a copy of the sales video. I loved the podcast and I really want to hear more of what Lisa has to say on this topic. I am currently not in sales, but it is a lifestyle that I want to pursue and I want to do it for the right reasons.

  • CraignKzoo

    I would like the video series becouse i am stuggling with my sales process. Having heard Lisa befoe, i know her wisdom have great value.

    Chris, thank you for the blog and podcast! It is truely insperational.

  • Marvita Oliver

    I agree with Lisa.

  • I’m not a salesperson….but I would like the book because I think sales applies in business in general! If you’re a GM and get your people to engage in purpose driven work with the customer in mind….it does not matter if they are sales or manufacturing personnel….they will be making a larger commitment to the customer and the organization. And I’m like Chris….I don’t read sales books! Time for my first one…

  • Tom B

    I’m a new sales manager and I want to be the best leader to my team.

  • Hi Chris, I’d love to get access to that video. I’m realizing these days that success in my long term future will depend on my ability and ambition to sell with integrity. I was really challenged by interviews I recently heard with Daniel Pink when he was on Social Triggers ( ) and look forward to seeing selling as a major component to how I can add value to my employer in the new year and crush it in my developing side-business.

  • TheChuckster

    Hey Chris, just like everyone here we are all trying to aquire a little knowledge. Sounds like this video will fill the need. Thanks

  • C’mon Chris, I’m in sales. (Well, we all are!). But it’s my job, and I want to be the best !!