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Chris LoCurto


November 25, 2014

What’s Your Why? [with Download]

November 25, 2014 | By | No Comments">No Comments

What's Your Why

1 Day ’til Thanksgiving!

Are you ready? If not…go listen to yesterday’s podcast on family conflict.
(and Download the Avoiding Conlfict Guide)

This holiday week is the perfect time to reset your focus. It’s a great time to ask if you’re living “your why.” 

I’ve got a screensaver on my computer that says “What’s Your Why?!”

It’s a daily reminder of why I started this company, why I do what I do, and my purpose in life. (You can download your own desktop wallpaper below)What's Your Why Screensaver

On the show today I want to challenge you to recommit to “your why”.

And if you haven’t determined it yet…start today!


 Happy Thanksgiving!


What's Your Why Screensaver

Chris LoCurto


November 25, 2014

Brace Yourself…Family Is Coming

November 25, 2014 | By | 6 Comments">6 Comments

Family Conflict over the holidays


First off…

Before you carve the turkey this Thanksgiving you must download the Avoiding Conflict Guide.
I know, I know, your family probably never has any drama.
For the rest of us – HERE YA GO: Download Here (it’s FREE)

This will help you get prepared before you go into battle,  see family. :-)

In this episode of The Chris LoCurto Show I get you ready to deal with family over the holidays. A lot of the conflict and drama we encounter over Thanksgiving can be traced back to a lack of healthy boundaries and giving up your authority.

I want you to understand this at the root level so that you can have an incredible Thanksgiving.

Question: Who are you most thankful for?


Chris LoCurto


November 20, 2014

Company Culture Clash

November 20, 2014 | By | 7 Comments">7 Comments

Company Culture Clash


PUT. THE COFFEE. DOWN… (you’ll get it in a minute)

We’ve got a fun Coffee with Chris episode for you today!

Joel Fortner and Keith Cook jump on the show and we talk about Clashing Company Culture and what it means to be passionate about what you do.

These two gents have some great stories that I know you will relate to.
And if you need more info on creating an amazing company culture I’ve got my Inc Magazine 5 Part Audio Lesson for you to download for FREE. It’s down below. We cover a lot of ground (and coffee) on this one – so buckle up! Also, to all the Dillano’s folks listening…why are you torturing me with the names of the coffee?! I botched this one pretty bad today! #ouch  

Give me your Top Thought in the comments.  
(Or your favorite Glengarry Glen Ross line: “Anyone wanna see second prize? Second prize is a set of steak knives.”


Chris LoCurto


November 19, 2014

Stop Worrying About Other People’s Opinions

November 19, 2014 | By | 18 Comments">18 Comments

Stop Worrying

So today we are talking about something that comes up quite a bit in our LifePlan sessions – Worrying about other people’s opinions.
Are you looking to other people for affirmation and approval?
Are you finding your self worth in this?

A lot of folks are and it can be crippling to your life.

I constantly see incredibly gifted people  that are so concerned and worried about following rules and for them it’s based on what other people will think of them if they don’t do it.

Their self-worth is in following the rules and when they don’t follow… their world starts to crumble because their world revolves around what other people think of them.

Let me know your thoughts on this one!

Chris LoCurto


November 13, 2014

Question and Answer – Team Members Calling In Sick

November 13, 2014 | By | 4 Comments">4 Comments

Team members calling in sick


We’ve got a fun topic for today’s show: How do you handle employees who keep calling in sick?

This listener question came to us from Bill who is a manager of about 15 folks.
Here’s his situation: “…about every 2 weeks an employee is consistently calling out sick, at what point do I say “that’s it, I’ve had enough”?

(fyi…we’re sending you a free DISC personality test for sending in your question)

Now you should know that with employees calling in sick I’m more concerned about the person than I am the business. I want to discover how I can help that person. What’s going on in their life? What’s really causing all the absence?

But…if I sense that an employee is abusing their sick day then I must act to protect my companies culture.[/social]

Today’s show is sure to be a doozy!

Question: How do you handle this issue? Do you agree or disagree with me?

Chris LoCurto


November 11, 2014

10 Signs You’re a People Pleaser [Podcast]

November 11, 2014 | By | 21 Comments">21 Comments

10 Signs You're a people pleaser



Are you afraid of other peoples opinions of you? Do you always seem to attract folks who need rescuing?
Well…you just might be a people pleaser.

Quite a few people who come through LifePlan struggle with being a people pleaser and finding their worth in the acceptance of other people. It can control them.

When your life always revolves around being a people pleaser you actually end up losing life. It robs you of your authentic self
and it all comes from a persons root system. It’s the stuff that’s deeply ingrained in you.

In today’s show I look at 10 signs you may be a people pleaser.

Here’s they are:

1. You end up doing things for others in hopes that they will do things for you.
2. You become frustrated when people don’t love you back.
3. You’re guarded and you don’t let people in so that you don’t get hurt.
4. You’re always afraid of other peoples opinions of you.
5. You feel you are worth less than other people.
6. You attract takers and people who always need to be rescued.
7. You always apologize for things that you do. You blame yourself.
8. You become a victim of constructive criticism.
9. You neglect you.
10. You let opportunities and life pass you by.

If that list sounds a lot like you and you found yourself saying, “That’s me!”, you need to start the conversation about LifePlan.
Your worth is not dependent on someone else’s opinion of you. It’s dependent on God and what God thinks is really all that’s important. Find your significance in Him – He’s crazy about you!

Question: Without naming names, do you know someone who is a people pleaser? (Maybe yourself)  Which sign would you say is most prominent for them?

Chris LoCurto


November 10, 2014

Think You Know Your Customer? [Podcast]

November 10, 2014 | By | 4 Comments">4 Comments

Think You Know Your Customer?

Today we are talking about knowing your customers and Mr. Joel Fortner jumps on the mic to talk a little marketing. (and butcher the outro to the podcast)

In case you’ve been under a rock the past few weeks, we just came out of a product launch for the new coaching programs.
We discovered a couple things that blew us away.

But real quick –  a special shout-out to the new mastermind and coaching folks.
I’m honored and excited to dive in – your life and business is about to explode!

Back to the podcast…so, we asked you guys during the launch to send us your questions and YOU DID!
Here’s the top question we got: “Will Chris really work with me?”

Well heck yes!!!

On this episode Joel and I talk about why this question kept being asked and the importance of knowing your customers.

You can think your marketing is communicating one thing…and actually be communicating something entirely different.

Also, Joel mentions a few questions to help you better discover who your customers are and what they value.

You can download the questions here: Click Here to Get the QuestionsClick Here to Get the Questions    

Question: What have you learned about your customers?


Chris LoCurto


November 5, 2014

Marketing Lessons I Learned From Garth Brooks [Podcast]

November 5, 2014 | By | 11 Comments">11 Comments

Well Garth Brooks presented the Entertainer of the Year Award last night at the CMA Awards. Wow!

Great seeing him out there!
I’m a huge fan of Garth Brooks. When it comes to connecting with his fans…he’s one of the best in the biz.This guy has an incredible marketing mind and it showed when I got the chance to see him in Vegas…twice. (I said I was a big fan)
It was such an incredible experience – Trisha Yearwood even took my camera to snap a pic of Garth and me. #epic

Me and Garth Brooks
In this episode of The Chris LoCurto Show I talk about the marketing lessons I learned from Garth and how they directly apply to your business.

Also, in case you haven’t noticed, we have moved to 3 podcasts a week. A lot of you were asking for more so here it is.
Let us know what ya think!

Also, Also, we have opened up the new coaching, mastermind, and live event packages for purchase.
It’s limit availability with first come first serve – so jump in quick.
If you’re not sure what the next step is in your business or life…this is it!
This is where all the books, podcasts, and videos come together and provide you with concrete action and accountability. It’s hard, vulnerable and honest.
This is not more “material” or “advice”, it’s a proven framework for growth in your business and life with a community of likeminded peers.
We shut down the cart on Monday, RAIN OR SHINE.

>> Check out  the new programs here.


So…let’s get this rodeo started! Couldn’t help myself :-)


Question: What are you doing to make your clients feel like rock stars?

Chris LoCurto


November 4, 2014

Red Pill or Blue Pill, You Choose

November 4, 2014 | By | 8 Comments">8 Comments

New Coaching Programs


One of the coolest parts of what I get to do for a living is being a part of so many transformations.  I love what I get to do everyday!

We transform lives. We transform leaders into powerful life changing leaders.
We transform businesses into more revenues, greater teams, greater culture and communication.

Basically, we create fun places to work!

So jump in the time machine with me for a minute…
What does your life, your company look like a year from now, 5 years from now?

Is your company stronger? Are there more revenues?
Personally, where do you see yourself? Is your family thriving? Are you in love with life?

The time is now to transform – if you’re ready…listen to today’s show.

And,  I just opened up registration for all new Coaching Programs, Mastermind Groups and Live Events.  Everything is now live.

Click Here to View the New Programs



Chris LoCurto


November 4, 2014

Deciding To Change

November 4, 2014 | By | 3 Comments">3 Comments


Deciding To Change

On today’s show I read three listener emails that have come from our Core Lesson Series.

These are folks who have taken action. They will inspire you!

They took the information and implemented it – they have put it to work.

I have the Core Lesson Series out there for a reason,I want you to change your life.
I want you to change your business and I want you to change your leadership. I want you to make the decision to do the things you need to do in order to gain back time, to make more money, to get better people on board, to understand how to communicate and very high levels.

These lessons are out there for a purpose and that purpose is YOU. But you have to make the decision to put them in place.

There are only a few days remaining to view The Core Lesson Series.
It’s not to late to binge out on leadership training and take your life to the next level.

Click Here to Get Started 


Question: Have you made the decision to change?




Chris LoCurto


October 30, 2014

Special Episode – The Chris LoCurto Show

October 30, 2014 | By | 3 Comments">3 Comments

Special Episode


Today is a special episode of The Chris LoCurto Show. We are talking about gaining time and making more money. That’s one aspect of my new free lesson series – The Core – that the team and I launched on Monday.

Why is it called The Core?  Well, it’s the foundational lessons that I teach my coaching clients.
It’s the methods and strategies of successful people and companies. It’s the cornerstone of what I have built my leadership on.

If today’s episode leaves you hungry for more – you gotta get started with lesson 1 of The Core.
You’ll love it! Or your money back…wait a minute – IT’S FREE!

Click Here to Get Started






Chris LoCurto


October 29, 2014

Unleash the Power of Hustle with Steve Sims [Podcast]

October 29, 2014 | By | 12 Comments">12 Comments

Unleash the Power of Hustle with Steve Sims


Ever wanted to get blessed by the Pope?
Maybe have a private concert with your favorite artist?
Ok…Ok…I get it, perhaps a private dinner at the foot of Michelangelo’s David while being serenaded by Andre Bocelli is more your thing.
(Here’s the pic)

Well today’s guest, Steve Sims, creates those kind of experiences for his clients. You will absolutely LOVE this episode!
It’s all about hustle and dreams.

Steve is truly the “Most Interesting Man in the World”.
He is the Founder & CEO of The Bluefish which provides “the highest level of personalized travel, transportation and entertainment-related services to corporate executives, celebrities, professional athletes and other discerning individuals interested in living life to its fullest.”

And…if you haven’t gotten started with the new lessons series, The Core – GET TO IT!
Theses foundational lessons have the power to transform your business and leadership. You’ll get lesson 1 immediately with lesson 2 dropping in the next few days. Sign up now – or after the podcast :-)

Click Here to Get Started


In this episode you will learn:

  • Why no one wants what they bought
  • The Entrepreneurial Two-Step
  • If it all comes down to passion
  • Why you have to stay true to yourself
  • Why you need to “Go Ugly” with your marketing
  • Steve’s awesome way of staying in touch with his network
  • How to make your clients smile…and call you!
  • The Hustle Keeps You Alive
  • Passion needs to be your drug of choice.
  • BE PASSIONATE – If you’re not passionate about it…why would anyone else be?


How to connect with Steve:

How to be more interesting this weekend –

Do good while doing something awesome –


Question: What is your dream experience? Be specific!




Chris LoCurto


October 28, 2014

How To Control Your Emotions – The Emotional Bell Curve [Podcast]

October 28, 2014 | By | No Comments">No Comments

Control Your Emotions


On todays show we are talking about the Emotional Bell Curve and controlling your emotions.
This topic was sparked by a recent temper tantrum I witnessed on the race track which resulted in a driver being kicked out of the championship race.  He lost his cool. He didn’t control his emotions.

He’s not alone! Many of us have a hard time controlling our emotional response in negative situations.  Well..the Emotional Bell Curve will soon become your best friend when you need to control your emotions.

Also, we started the new lesson series, The Core, yesterday. Theses are the foundational lessons I teach my exclusive coaching clients. The response has been awesome! If you haven’t gotten started…why?
Dive in and let me know what you think.

Click Here to Get Started


In this episode you will learn:

  • How to use the Bell Curve to control your emotions
  • Why poor performers turn to Facebook to “vent”
  • Why you need to reset your expectations
  • How to get to the High Performing side of the Bell Curve
  • Whether controlling your emotions determines your success
  • How to dissect the moment

Question: Where are you on the Emotional BellCurve?




Chris LoCurto


October 27, 2014

The Core – Free Video Series

October 27, 2014 | By | 5 Comments">5 Comments

I am crazy excited to share with you my new FREE video series called “The Core”! It’s the core, foundational lessons I teach my exclusive coaching clients when they come onboard.

These are the lessons that successful leaders and entrepreneurs know to do everyday. In fact, they’re so ingrained in many, they don’t have to think about doing them. They just do it!

On the flip side, these lessons also happen to be the things that unsuccessful people aren’t willing to do. So many wantrepreneurs are looking for a magic pill, not the work it takes to be successful. Oh well.

But for those of you who are ready to take your leadership and business to the next level, you’ve got to watch these videos!!

Click Here to Get Started

Why did I create them? Because as our company has grown, we’ve discovered my time is becoming more and more unavailable. And since I have coaching clients that have literally been with me for years, I tasked the team to inventory my time, devote a portion of it to our current clients, open some space for new clients, and then put together these videos to help everyone else.

So here they are! Well, at least the first one. Jump in and watch, and let us know below the video what you think about what you learned!

>> Click Here to Get Started with Lesson 1

Chris LoCurto


October 23, 2014

Why You Are Not Ready for a Mastermind [Podcast]

October 23, 2014 | By | 7 Comments">7 Comments


So I get this question all the time, “You don’t do the mastermind thing…do you?”
My response: “Well, YEAH…I do!”
Mastermind groups are powerful. They are a game changer for next level thinking.

Most folks talk about being successful but rarely ever do the things necessary to be successful.
Since masterminds are all about action, accountability, perspective, and community, some people just aren’t ready.
It’s easier to talk about it than it is to commit.

In this episode you will learn:

  • What it takes to be in a mastermind
  • Why next level thinking is crucial to success
  • Signs you’re not ready for a mastermind
  • The importance of gaining outside perspective
  • Why you can’t hide in a mastermind
  • The importance of community

Question: Are you in a mastermind?  Why? or Why not?




Chris LoCurto


October 22, 2014

How to Transform Your Health [Podcast]

October 22, 2014 | By | 29 Comments">29 Comments

How to transform your health

Today’s special edition of The Chris LoCurto Show is crazy inspiring!

You know that I don’t just want you to learn about leadership. Leadership is not enough.
You have to be well rounded in your life. That’s why we talk about how to take care of your business, your team, your family, and you!

That’s why I’m pumped to have THE PALEOCHEF – Mary Shenouda, on the show today.
You may remember us talking about the incredible Unicorn Fuel coffee a few episodes back.
Well, Mary is the creator of that gem! Her instagram will make your mouth water.

In this incredible episode you will learn:

  • How to get started towards a healthier you
  • Why you can’t always trust the doctors
  • Paleo vs. PaleoYou
  • The truth about gluten & sugar
  • Why Mary doesn’t believe in cheat days
  • What you need to know about leaky gut
  • Why Good Fat makes you PHAT!
  • And a TON more!

Here are some of the links Mary references on the show:

Go sign up for Mary’s newsletter and give her a shout out on instagram!
Mary Shenouda –
Her awesome instragram: @paleochef


Question: What was your biggest take away from Mary?




Chris LoCurto


October 20, 2014

The Power of a Great Coach [Podcast]

October 20, 2014 | By | 5 Comments">5 Comments

This is a special episode of the Chris LoCurto Show.
We are live at Barber Motor Sports Park in Birmingham, AL. (You may hear the cars and announcers in the background.)

We decided to take a break from the office where we have been working on something special for ya! More on that next week.

But in this episode we have a special guest on the show – my racing coach Duane Neyer.
This guy took me from average to grabbing the track record! Did I mention I got the track record? :-)

I learned early on in my career that if I’m the smartest person in the room…I’m in the wrong room.
I need to be in the room with people much smarter and faster than me and that’s why I have coaches.

In this episode you will learn:

  • Tips on becoming a better coach
  • Why coaching is so important
  • The importance of finding your baseline in racing and business
  • Knowing when to take baby steps
  • How to get to success
  • Why all coaches are not created equal
  • Who the worst clients are
  • And if winning is everything

Question: How have you been influenced by a great coach?




Chris LoCurto


October 14, 2014

Finding Purpose in Failure [Podcast]

October 14, 2014 | By | 4 Comments">4 Comments

Finding Purpose in Failure

There are countless numbers of people who have a fear of failure.
We’ve talked about it a lot here on the podcast and blog.
We talk about it so much because we tend to forget that FEAR CAN CONTROL YOU if you don’t watch out.

So how do we find purpose in failure?
That’s what we dive into today on The Chris LoCurto Show.

If fear of failure is crippling you, if it’s controlling you, please look into LifePlan.
Your life does not have to be that way.
You can change. You can have freedom.
That’s what LifePlan is all about!

Question: Do you have a fear of failure? How are you overcoming it?

Chris LoCurto


October 7, 2014

The Bucket List [Podcast]

October 7, 2014 | By | 19 Comments">19 Comments

What do baby sea turtles and Christmas shopping in New York have in common?

They are both on my bucket list. (It’ll make sense after you listen)

I’m amazed that most people still don’t have a bucket list or goals!
Today we find out why they are so vital and why you need them to get unstuck.

We revisit Zig’s Wheel of Life, and discuss how it helps us focus and distribute our time so that we don’t have major gaps in our life.

Life is more than one week of vacation a year!

If you’ve been putting off your Bucket List maybe it’s time to GET AFTER IT.

The Bucket List


Our Featured Dillanos Coffee for this episode:

  • Finca Potosi – Columbia
  • A floral lilac fragrance, hints of caramel and sweet lemon
  • Medium body and a subtle vanilla finish
  • Medium-Light Roast


Question: What’s one thing on your Bucket List? When are you going to do it?

Chris LoCurto


September 30, 2014

The Quarter Life Crisis [Podcast]

September 30, 2014 | By | 23 Comments">23 Comments

We’ve got a hot topic on today’s show – The Quarter Life Crisis.

I see this issue come up a lot in LifePlan and it’s serious. You’ve got younger folks, maybe right out of college or even in their thirties, asking questions like:

“Why am I not happy with my life?”
“Why don’t I have the dream job?”
“Why am I not making the money I thought I would make?”
“Why am I so lonely?”
“Am I going to have to sit in this cubicle for the rest of my life?”

the quarter life crisis

In this episode we cover:

  • The causes of a Quarter Life Crisis
  • How to solve it if you’re going through it
  • How to know if you’re the cause of a Quarter Life Crisis in your kids (I may step on some toes!)
  • How to help someone who’s going through a Quarter Life Crisis.

This is a reality check episode…so let’s dive in!


Question: Have you had an experience with someone going through a Quarter Life Crisis?