Image Image Image Image Image Image Image Image Image
Chris LoCurto


April 15, 2014

The Lies We Believe [Podcast]

April 15, 2014 | By | 25 Comments">25 Comments

The lies that we’re told, the lies we tell ourselves, and the lies we believe hold us back.

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

When you’re told specific lies from people you love, like parents or family, those words hold you back from becoming something greater or believing in yourself or becoming an entrepreneur or fill in the blank.

Why do people we love tell us lies? It’s usually pretty simple. Most of the time they’ve been beaten down and no longer believe in themselves because of lies they’ve been told. It’s not that they want to destroy you in the process of their concern or worry or “better” judgement, it’s a force of habit.

Is it possible that some people are just selfish? Of course. But any great parent, friend, sibling or teacher understand that “you can’t do…” or “you won’t become…” is a great way to destroy someone. Who knowingly shares that kind of stuff? The kind of person that’s already self-sabotaged and destroyed themselves.

What happens to the person that is told the lies? They begin to believe the lies and make up their own, unfortunately repeating the cycle of self-sabotage.

Stop believing the lies! Here’s what I want you to do:

  • Make a list of all the lies you’ve been told and believed.
  • After you’ve got the list, put initials beside the lies. Did you tell yourself? Did someone tell you? You’ll start to see a pattern develop.
  • Start a new list. This is a list of truths. Write all of the truths in your life out. God loves you. You are important. You are good enough. You are going to be something.
  • Start putting up boundaries between yourself and the people that are telling you those lies. Don’t go and attack them, don’t go crazy. They don’t understand it. You might pass on this podcast episode though.

Start focusing on you, stop telling yourself lies and put boundaries in place. If you’ve got junk in your past that you need to work through, do it. Don’t procrastinate. Pick up a copy of Boundaries or contact me about setting up a LifePlan.


 Dillanos CoffeeWe tasted the Las Lajas blend from Dillanos Coffee Roasters today. Get 15% off your coffee order by using the code “CLOTRIBE”

Check out my pinterest page for the coconut oil coffee recipe too!

 Question: What are the lies you’ve been told and the lies you’ve believed? What are the truths? 

Chris LoCurto


April 14, 2014

It’s Ok To Fail!

April 14, 2014 | By | 7 Comments">7 Comments

Failure is inevitable! You’re going to fail! And the great thing is, it’s absostinkinlutely ok!

Failure,, failure, fail forward, failure in business, michael jordan quote, michael jordan failure quote, c.s. lewis quote, c.s. lewis fail quote, failure in life, its ok to fail, ok to fail, okay to fail, failure happens, failing business, failing life, failing marriage, theodore roosevelt quote, theodore roosevelt failure quote, failing family, help failing, strengths finder 2.0, tom rath, life coach, business coach, life plan, business coaching, strategic planning,

In LifePlan, StratPlan, and coaching, the fear of failure is one of the biggest issues I face with so many clients. Whether it’s a team member or a leader, a large portion of our population is afraid of failing.

It’s not good enough for me to say it’s ok to fail, because those who are afraid have been taught that it’s NOT ok. They’ve been taught by parents, teachers or leaders that failure is unacceptable and in many situations, punishable.

In StrengthsFinder 2.0, author Tom Rath talks about how most parents, when seeing their child’s report card of all A’s and one D, would totally focus on the D. Why? Because we aren’t failures here in the United States. Even if it’s not the child’s strong suit.

In other words, if their child was an incredibly talented artist but was struggling in english, instead of pushing toward their talent, they would focus more on the weakness.

That is beyond ridiculous! Failure is one of the greatest teachers. Without it, we have to trust that we know everything to be successful in every situation. The truth is, we don’t!

“But Chris, artists struggle! Where would my child get a job as an artist to support their family?” Uhhhhh…as one of the incredibly well paid graphic artists that so many businesses are in need of?!

When I see leaders who carry the same broken belief system of no failure, I usually find it’s because they have been held to the same impossible standard by someone in their past as well.

Here are some thoughts from some highly successful folks, who’ve had a great number of failures:

Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat. ~ Theodore Roosevelt

Failures are finger posts on the road to achievement. ~ C. S. Lewis

I can accept failure, everyone fails at something. But I can’t accept not trying. ~ Michael Jordan

Those who live life in fear of failure spend life failing to live. ~ Chris LoCurto

Ok, I had to throw that last one in there. The sooner you embrace the reality that you will not leave this life without many failures, the sooner you can embrace the lessons that go with the failures.

Question: What lessons have you learned from failing? 

Chris LoCurto


April 8, 2014

What You Have In Common With Wine [Podcast]

April 8, 2014 | By | 4 Comments">4 Comments

Today’s episode is part viticulture and part LifePlan lesson. I think you’re going to enjoy it…especially if you like wine!

In this podcast I’ll explain:

  • How wine grapes are grown and how this relates to you and your business
  • What makes a great farmer and how that farmer harvests a perfect grape
  • The process of destroying perfect grapes to make great wine
  • How farming and the process of wine making relates to you and your business

Every great business has seasons and there is a cycle or a process to growth. There are times to take advantage of the sun, the shade, creating boundaries and making sure things are set up correctly to grow. My own businesses have had moments of destruction to create something new, next thing you know, we grow. For me, I see that as God preparing us.

Just like the wine, there are seasons of aging in a barrel, mellowing out and giving us extra flavor. We can’t discount the destructive times. In those times, we’re becoming more intense. If we don’t look back with our teams and celebrate what we’ve come through or what we’ve done, we don’t understand that it’s a season we’ve grown out of.

Question: Have you come out of a hard season of life or business that made you stronger?



Chris LoCurto


April 7, 2014

The Greatest Coach

This is a guest post by Matt Ham. He is the author of the soon to be published book, You Make My Life Rich. Check out his website Live Richly.

The bright lights illuminated the field, with only the darkness of night beyond. I was nervous, my hands anxiously wringing the baseball bat as I stood in the on-deck circle.

Coach, Business Coach,

At ten years old, baseball is your life. When it’s the bottom of the last inning and the championship is on the line, the importance of each play is exaggerated. I remember actually fighting back tears as the reality of the situation unfolded. The score was close, there were two outs, and I was up to bat.

My eyes raced to the stands where my family and friends screamed, “Come on, Matt! You can do it!”

As the feeling culminated into tears, I felt his hand on my shoulder.

My father. My coach.

As I turned, he knelt to get down on my level, looking me right in the eyes.

“Whatever happens, I want you to know that I’ll still love you. Don’t you think about anything else. Remember what we’ve worked on and do your best. There’s nobody I’d rather have up there than you.”

“OK, Dad.”

In that moment, my tears subsided. My confidence was renewed. I was ready.

I never fully appreciated my dad as my coach until I played for someone else. Quite honestly, every experience with another coach was a significant letdown.  I remember being fourteen and feeling lost; stepping into high school athletics, longing for wisdom and instruction—but getting neither.

Some coaches held the same passion of the game as my father did, but there seemed to be an element missing, almost a self-serving capacity or desire for the position. The title of Coach outweighed their desire to influence their players.

Throughout my high school career as a multi-sport athlete, I never had a connection with a coach like I remembered having with my father. Because of this missing link, I became quite jaded.

I wanted confirmation in my abilities to be met with encouragement in my weaknesses.In the end, I was simply let down.

Fast forward to my career in the business world. I kept hearing of ‘business coaches’, but I wasn’t intrigued. I had become self-sufficient, leaning on my own hard work and intuition to thrive.

However, as I launched into a new business, things started to change. I started to see that there was wisdom and direction waiting for me that I didn’t yet have. There was something missing. I felt like that little boy in the on-deck circle again, overwhelmed with the responsibility before me.

I needed a coach.

At that time, I happened to learn that one of my influencers, Chris LoCurto was launching his own business.  As I reached out, I saw familiarity. Chris wasn’t interested in his position at all. He wasn’t concerned about promoting himself or his accomplishments.

He was concerned about me.

He was there to give me confirmation and encouragement. More importantly, his wisdom provided perspective. He helped me look at my circumstances differently, which gave me incredible energy and purpose to continue.

Proverbs 1:7 says, “Fools despise wisdom and instruction.” I certainly don’t want to be foolish.

I’m grateful for Chris, his team, and the guidance they’ve provided as I’ve begun my new journey. As I prepare to launch my own writing and speaking career, I greatly appreciate the confidence they’ve given me.

Stepping back into the batter’s box, I stare at the pitcher, equipped and empowered.

Remember what weve worked on. Theres nobody Id rather have up there than you.

Question: How has coaching empowered you?

If you’re interested in business or life coaching, check out our coaching page.

Chris LoCurto


April 1, 2014

Don’t Be Discouraged [Podcast]

Subscribe to the podcast:          iTunes  Stitcher Radio  SoundCloud

Do you ever feel discouraged by family or friends? I have. As I look over my life, there have been many times that someone close to me told me I couldn’t do something. There are enough things in life to challenge you, make sure you’ve got healthy boundaries with negative people.

Separate people in your life into two categories – those that are encouraging and those that are discouraging. Don’t share your dreams or goals or ideas with discouraging and negative people! They’ll just shoot you down.

Instead, surround your dreams and ideas with people that are naturally supportive. Find those people! Not just anyone that will blow your head up with how great you are but someone that you trust and respect. Find someone that you know to be truthful and encouraging so you know they’ll support you or call you out if you’re doing something stupid.

Draw a line. Place people on the side they belong. Even more, check yourself before you wreck somebody else. Are you encouraging to those around you?

 Dillanos CoffeeWe tasted the Entrepreneur blend from Dillanos Coffee Roasters today. Get 15% off your coffee order by using the code “CLOTRIBE”

Check out my pinterest page for the coconut oil coffee recipe too!

Question: Are you an encourager or a discourager?