How To Use Personality Styles To Overcome The Biggest Obstacle In Your Business (Updated 2024)

In every business I mentor, the common thread tying together many challenges is a lack of quality communication. This problem often boils down to a fundamental oversight: not appreciating how critical it is to adapt our communication to the various personality types within our teams.

Why Communication Fails in Many Teams

Imagine this: It’s a busy day filled with back-to-back tasks, and amidst this chaos, a team member stops you to ask questions. If you’re a “High D” personality type—driven and direct—you likely prefer concise answers. However, if your team member is a “High S” (stable and supportive) and “High C” (cautious and meticulous), they need detailed responses and time to process the information.

The disconnect here isn’t just frustrating; it can stall productivity and degrade morale. When these team members don’t get the information they need in the way they need it, tasks get shelved, and motivation plummets.

What you need is a deeper understanding of personality styles.

How to Transform Communication in Your Team

    • Understand the DISC Framework

      Start by understanding the DISC personality assessment tool, which categorizes behavior into four types—D (Dominance), I (Influence), S (Stability), and C (Cautiousness). Each type has distinct communication needs and preferences. Get to really know your team so you can know how to communicate with each member.

    • Adjust Your Communication Style

      Leverage your understanding of DISC to tailor your communication by leaning into the person’s personality style. For instance, when talking to a High I (enthusiastic and persuasive), focus on engaging their creative and social nature, but when talking to a High C, focus on being thorough, concise and precise when communicating with them. This adjustment makes your message more receptive, fostering a more collaborative and efficient team environment.

    • Encourage Team-Wide Understanding

      Promote an environment where your team members also learn and consider each other’s personality styles. This mutual understanding can significantly enhance cooperation and reduce conflicts.

    • Set Up Your Team for Success

      Provide the necessary tools or training your team needs to successfully complete their tasks. Regularly reassess and realign your communication strategies based on your team’s feedback and changes in team dynamics. This proactive approach prevents misunderstandings and keeps the team moving smoothly towards common goals.

I recall a team meeting aimed at tackling project directions and workload distribution. Mid-discussion, I noticed a team member, who’s a High C, looking overwhelmed. Recognizing her stress, I paused the meeting to address her concerns directly, which reflected her need for clarity and reassurance. By realigning the conversation to fit her processing style, we restructured her tasks, easing her anxiety and setting her up for success.

This example underscores the profound impact of understanding and adapting to personality styles. It turned a potentially unproductive situation into a win for the team’s morale and project momentum.

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Incorporating DISC in Your Leadership Toolkit

“Complexity is your enemy,” said Sir Richard Branson said. “Any fool can make something complicated. It’s hard to make something simple.”

The beauty of DISC is its simplicity and applicability. It’s a straightforward tool that, once understood, can be easily remembered and implemented daily. This understanding not only improves day-to-day interactions but also enhances overall team effectiveness.

If you’re ready to transform how your team communicates and collaborates, start with a simple step: learn about DISC. Consider enrolling in a workshop or book a free coaching call and discuss with our coaches how to best start understanding personality styles. The investment you make in understanding DISC can revolutionize your team dynamics, lead to happier team members, and ultimately, a more productive and cohesive work environment.

Remember, high-quality communication is crucial for success in any business adventure. By mastering and adapting to the various personality styles in your team, you set everyone up for success, including yourself.

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Meet Chris LoCurto

CEO

Chris has a heart for changing lives by helping people discover the life and business they really want.

Decades of personal and leadership development experience, as well as running multi-million dollar businesses, has made him an expert in life and business coaching. personality types, and communication styles.

Growing up in a small logging town near Lake Tahoe, California, Chris learned a strong work ethic at home from his full-time working mom. He began his leadership and training career in the corporate world, starting but at E'TRADE.

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