552 | How To Use AI To Boost Your Business With Grant Brott

Chris LoCurto 0:00
On today's episode, we are talking about artificial intelligence with the Director of Strategy from consult webs. Grant brought, listen in, as he shares insights on what it is, what it isn't, where it's headed, and what you should do with it that is coming up next.

Welcome to the Chris liccardo show where we discuss leadership and life and discover that business is what you do, not who you are. Welcome to the show, folks. I hope you're having a fabulous day, wherever you are. I am having a great day because Joining me in studio today well in virtual studio today is Grant brought grant Welcome to the show. Thanks, Chris.

Unknown Speaker 0:56
Great to be here.

Chris LoCurto 0:57
It is so good having you on. And I'm going to talk about all the stuff that you do. But first, I want to recognize that you also were a sergeant in the Marine Corps. So first, I want to say thank you so much for your service. We greatly appreciate that, and to everybody who was served. Thank you. You not only were in the military, you're an SEO manager, you're a Google Analytics expert to your lead marketing consultant, you're the Director of Strategy. And most recently, I love this, I can't wait to understand it. You're the next level promp engineer with AI. So obviously, that sounds pretty impressive. But what in the world does that even mean? It is a

Speaker 1 1:36
course that I went through and complete it towards the beginning of the year that goes through using prompts and how to communicate with AI a big part of using AI these days is, is communicating with it? How do you talk to AI? How do you get what you want from it. And that course goes very deep into all of that, to help you to get better results from communicating with the AI tools out there.

Chris LoCurto 2:01
Now I know we're gonna have to get into a lot of information on this. Because there's so many details of just trying to understand AI now, we just had you at our next Level Mastermind retreat a few weeks ago, and you freaking killed it with great information. I mean, everybody there was just so locked in and everybody had their computers open, everybody was, was working on AI, learning how to use this stuff. It was amazing. And the prompt aspect of it was such a big piece, which I'm sure we'll probably get more into that. But learning how to set these things up to make AI work for you the best possible. Some of the things that people are probably most used to hearing lately is like chat GPT. I know that that's until you that was the one AI that that I knew of I'm sure that's probably the same thing that most clients have learned from and all that kind of fun stuff. But we want to dig into as much as we possibly can. So before we do that are actually starting to do that. Can you give us an introduction into just as simple as possible, a simple explanation of what artificial intelligence is? And how in the world can benefit small businesses. And I know there's there's no way you could cover it all. But if you just give us the simple the simplistic explanation. Yeah,

Speaker 1 3:26
I think start with like, artificial intelligence. When you hear that word, do you think like stuff in the movies, Terminator iRobot. And stuff like that words, these intelligent robot creatures doing things. And that is not what we have today, we are far off from that what we have today is a piece of what that is made up of, we have that communication piece. Chat. GPT is basically a chat bot that uses different things like natural language, and deep learning and neural networks, to learn from a set of knowledge. And so it's basically a giant database of information. And from that database, it can pull information and create human like responses. And so it's not thinking for itself. It's not creative. It doesn't have a motion, it doesn't have bias. at its root. It is just it's almost like a statistical math problem. It's calculating what the next word likely is. And it's repeating that over and over again, to give you a response. And so it's that communication piece. It's that first step in communication for AI.

Chris LoCurto 4:38
Know It. It's so complicated to understand, and then once you get into it, it just makes so much sense. Yeah, I mean, it's it's this beginning process of going okay, great. I don't even know half of what you just said there. I don't understand it. But I know this thing is out there and everybody's saying that I need to use it so far. The small businesses, what are some specific cases where AI can be particularly beneficial? Like I know, one of my favorite things, we're sitting there. And we have one of our clients in as you were teaching, owns a bakery. You know, small business bakery. And as you're teaching us, I'm sitting back there going, here we are coming up on Thanksgiving, because this was a few weeks ago. And I'm like, I wonder what this thing can spit out marketing wise. Now listen to me people. Because this is so fantastic. It's so that's one of the things I suggest. I'm like, so grant, what about you know, Charlotte back here has got this bakery. What could this do marketing wise in Charlotte turns around, types in this whole thing about her Thanksgiving rolls and her Thanksgiving Turkey? In within seconds, she had a social media campaign that spit out just the credit, like she read this thing off. And all of us sit there going, Man, I want those rolls. So I mean, just like something so simple as just marketing. But what are some specific uses where small businesses can use AI?

Speaker 1 6:10
Yeah, I think there's a lot of benefits for small businesses with this technology. And just getting in there with chat GPT, or other tools like Claude and playing with it is kind of your start. But social media posting, like you just talked about is a quick and easy way to get in there. And you know, give it some information about what you're looking for, for social post and ask it to provide you a Facebook post and Instagram post, or whatever it might be. And now since since we're at the retreat, now, you've actually got image stuff built into chat, GBT, it's all in one chat session. So you could literally talk to it and be like, hey, I need a social post for, you know, these roles on Thanksgiving. And then I need an image of roles next to a turkey. And it would create you an image of roles and next to a turkey that you could even use. And so the ease of use and creation in there is phenomenal now. And that's just like the social is just, that's a quick and easy way to get in there. But think about anything that requires brainstorming, research, content, outlining, content, drafting. All of those are quick, easy areas to get in there and start playing with it. And just kind of talk to it. Think of it as you were talking to, you know, if you're doing social media, treat it like it's a social media person. And you're having a conversation with that person, you know, ask it about questions be like, Hey, how could I improve this? What do I need for this? Ask questions. You could even go as far as just asking it, hey, this is what I'm trying to do. Can you do this? Okay? ask me some questions to help me guide you in doing this with me. And it will guide you and ask you questions and information that it wants to know in order to complete the task you're asking it to do. I

Chris LoCurto 8:04
love was one of the things you put it out towards the end was one day, you just asked it, what can you do in this area, and it gave you like five or 10 different things? Well, I could do this, I could do this, I could do this. So something so simple. And again, we're just talking about the marketing aspect. But seriously, like, if you were writing content for something or, you know, for some folks who needed to create, let's say, a process writing, you know, small business processes inside of their business on how to do something. This is a process where you could put information in, I need you to write up a step by step process for how to do this. And then again, back to the prompting thing with this information, this information, this information, yada yada, yada, and it spits out something that's spectacular, doesn't mean that it's going to be 100% doesn't mean and you know, one of the things you pointed out is currently checked. GPT only pulls information all the way up to 2021. I think

Speaker 1 9:01
they just updated that. So they had a dev day a couple of weeks ago. So it's now up to April of this year, April 2023. And they say they're going to continue to keep it updated like that. So my guess is every three to six months, they're going to do some sort of update to it to bring it current.

Chris LoCurto 9:20
So if you're looking for really super current stuff, and one of the things that you have to realize is that it may not have all of that information. So your that you said it so many times during the retreat. Hey, you have to check fact check yourself, you have to fact check everything that you're getting out of this. However, the ability to plug information in, get a lot of you know, receive good quality information fact check it if you have to change four or five things so what you know, just don't be, you know, dumb enough to send it out. Don't Don't. Don't take the first draft and send that out. You know, put that out. somewhere online or on, you know, go through, make sure all the information is correct. But the ability to take, you know, I need this new process on how to, you know, I don't know, the guys in the detail Bay on how to detail a car, and you do a walk by walk, you know, our step by step piece on how to do this and hand that to them and go, here's how you do this. This is you know, and you could always make adjustments, all that kind of stuff. But the ability to come up with content, hey, I need you know, my kid is researching a paper on, you know, the 1776? What exactly happened? Who did what, who signed? What? What was that all about? Boom, all of this information comes flooding in. And then you can utilize that if it's Yes, it sounds like it's, well, can I just get that from Google. But really what's happening is it's formatting it in a way that you decide to tell maybe a story. And, you know, I think one of the things, you can have it written and then like, let's say we're doing social media posts, and then say, hey, great post, can you make this funnier? Can you make this shorter? Can you make this sound more professional? All of those different things? How important is it for small businesses to get started on this, even if they just choose, like one or two areas?

Speaker 1 11:23
I think it's everybody needs to be playing with this, everybody should go set up a chat GPT account, even if it's just a free version, the paid version has so many more features and capacity to it. But even just getting in there on the free version and playing with it, you're gonna need to know this, you're gonna need to understand it, be able to use it, and not just you, but your kids. Like your kids need to use it and understand how to use it the right way. You know, you mentioned that, you know, looking something up and researching it. That was one of the first things I did with Chad GBT was my kid had a project on the food chain. And His thing was green algae. And we could not find physical and behavioral characteristics to save our lives that day. And later, I was like, Oh, I wonder if I put this in there and ask it if it can give me the the answer. And it did. And I was like, well, we've got the answer. Now we got to find the reference. And so then we went and googled the answers to find the books that it came from. But then later, I found out that you could just be like, Hey, where'd you pull this information? Can you give me the citations and gave me the citation? So what we spent two hours doing would have been done in like, two, three minutes, if we would have known that ahead of time. But so much of what you can do in this tool is still we're still learning what is possible in it. And so just getting in there and trying, when we're at the retreat somebody's like, well, can it change the format of an image? Can it upscale or downscale? And I don't know, ask it. And so we asked it, and it said, No, I can't. But this is how you can do it in Photoshop. And then it gave us step by step instructions on how to open the image in Photoshop and change the scaling and stuff of it. And we looked in, it was like, oh, that's exactly how you do it. That's exactly how I do listen there. And so it's very accurate. But you do have to QA everything, but no, get in there and play with it. You know, you don't often hear that with new technology and stuff and in business. But this really is like, new and it's moving so quickly. Just go play with it. Ask questions and talk. Have a conversation. Have fun with it.

Chris LoCurto 13:42
First steps, you would suggest the first person goes to like at least a free account from chat, GBT, the paid account is like 20 bucks a month or something like 20 a month, and you get better stuff. Plus, you could do images in the paid chat GPT. There are multiple platforms out there. You just mentioned a few a little while ago. But would you suggest the chat GPT is where they start?

Speaker 1 14:07
I think so it after their dev day, it's come so far. Now you can do advanced data analysis, you can do image generation, you can actually on the mobile device, you can download it onto your phone, and you can have an audio conversation back and forth with it now on your phone. And so instead of having to type stuff in, you can hit the record and you can just talk to it. And then you submit that and it translates that, and then it responds to you and it talks back to you. You can choose the voice and everything with it. It's pretty cool. So but there are other tools out there. Some people like Claude a little better. C L A U D, E D is the other tool. Same price point. If you wanted the paid version, it's $20 a month also, we see slightly cleaner responses is in texts from it. It just kind of reads a little better sometimes. But it doesn't have the image generation aspect in there yet. I've not gotten in there. So I don't know if other things have changed. But I know with chat GBT that advanced data analysis of being able to upload a file and have it, go through the file and analyze it, you can upload a set of data from your business and have it analyzed and give you insights and stuff like that. So very powerful thing, you can also upload an image and have it analyze that image and tell you what it is and explain things to you or create images similar to it. So, you know, again, just get in there and play with it. But yeah, chat GPT is a great starting point.

Chris LoCurto 15:46
Now, what about like, how important is data for AI implementation? Like, what are some best practices for collecting and managing data?

Speaker 1 15:57
Yeah, so it's got to be clean. So I don't know how much has changed since the dev day. But last time I checked, it reads and understands Microsoft documents. So the current version like Doc, dot doc X, and stuff, and so any current version of that, or Excel, or PowerPoint, even you can upload those into it. And it natively can read and understand those file formats. And so that's one way to make sure you're more successful with anything you provide it and file format. The other thing is like with spreadsheets, you have to keep that clean. So you can't, if you upload a spreadsheet with lots of tabs and lots of information on it. And there's a lot of missing information. And so those missing inputs on different rows and columns and stuff like that, it will run into issues. And it will have to troubleshoot to try to overcome those all the time. And so if you can provide it complete and clean data of only what it needs to do what you're asking it to, you're going to be more successful with it.

Chris LoCurto 17:06
Okay. I think one of the things that I've enjoyed about this, so we're not a company, you know, we we teach leadership, we teach how to run a business, we teach all this stuff, how to do processes. But it's hilarious, I would have loved to have had in the past where I've had somebody who's like a very high detail, personality style, high C personality style, who's working on something so many times, so all my high seas out there, know that when you're putting something together, you're putting together facts, you are putting together pieces of information that are very factual because your goal is to communicate the facts of whatever it is, there have been times in the past that I've had like a high C working on something like maybe it's going to be an email to a group of people, or maybe it's going to be a process or something. And then when I get it back, it's just like very incredibly sterile and factual. I would have loved because at the time I, there's so many times I've turned to somebody and said, Hey, here's what I want you to do lighten this up, make it a little bit funny. You say that to a 99? Say, and they look at you like are you on crack or something? How will the world am I going to take this and make it my goal isn't to make it funny, my goal is to get you the information that you need, right. But you could literally load up like it, let's say you had somebody write up a process for something or write up a letter that you're going to send out to clients are, you know, let's say you were sending a end of the year celebration letter to clients or something like that, you load that document up into chat GPT and then say, Make this funnier, make it shorter, make it longer, make it sound more professional. And then you can breathe into your own information, something like humor, and it literally and I mean, really well, like I said, the social media stuff that Charlotte put together, we're all salivating. It took her like 30 seconds to put this information in it came out with like, the greatest social media posts are you like, oh my gosh, I want those rules. But you can put stuff in there and then all of a sudden, it just makes it funny. And it lightens up your you know, the information that you're sharing, where, you know, if you've got that information, and I think that the thing I really want people to understand is, is that you can take current stuff that you have, like you're saying, you know, take this information, this data that you've already got, plug it in and utilize AI on the stuff you've already written. Sometimes you can get it to write all brand new stuff. You know what, you're going to have to check the daylights out of it, but it's still it's gonna be great. But what other things can people be doing with their like their current content or something that they're currently creating?

Speaker 1 19:58
I think that's it. You're running with that idea, not only with current content, but to get the content output that you want that is in your voice and tone, you can feed it information. So you could take a transcript of like this podcast, and we could upload it. And it could then learn your voice and tone. And then when it responds, it will respond closer in line to how you talk and words you use and stuff like that. So the more you feed it, the more unique the output is, the more catered it is to you as a person. And so for small businesses, I think that's a huge benefit. Because you can put your expertise and authority into it, and have it help you create more content and expand things in your own voice.

Chris LoCurto 20:52
I thought it was funny when you shared you and Magnus shared that you guys put something together, and then you're like, Okay, I make the adjustments to Chris liquored, his voice. And it actually wrote it in my voice, which is just like kind of fun and creepy at the same time. Because I'm sure there's lots of weird things people can do with it. But the ability to take something that you've already done, you know, I'm assuming that you've got to have a decent amount of data from your own voice of things that you've you've done? Or does, or can it be a small amount,

Speaker 1 21:30
it can do a lot with a small amount. We took a two minute video recording client, yeah. And we actually took the two minute transcript and uploaded it. And it created entire blog post and a whole month's worth of social media posts off of that two minute transcript. And it was like quotes and gave additional little scripts to shoot additional little videos on it, it was pretty on par with how that client spoke and stuff. And that was off of a two minute video. I know some of the things out there, there's tools like 11 labs that can clone and recreate your voice. And for a really high quality version of that you need about 10 minutes of audio recording for it to be able to recreate your voice and then it can speak and talk and you know, at the retreat, we talked about it. But there was a journalist who actually did that and her voice recording was able to bypass Chase, the credit card companies initial voice authentication security measure, to then put her through to a real person for additional verifications and stuff like that. So it's very accurate with that 10 minutes of input, and how it recreates your voice and tone. And so not only can you use a tool like church GPT to create the content side of it in your voice and tone, but then you could throw it into a tool like 11 labs where you clone your voice. And then when you bring those two together, now you can not only is it writing in your voice, but you can have it talking in your voice to that

Chris LoCurto 23:04
is just so crazy. That is insane. And a lot of people out there going wait a second, I can get through chases one right now. No, they've already figured that out, you're not getting through, they've got that taken care of. Okay, so I'm a small business owner, I'm a small business leader, you know, I'm a customer service leader or agent or something like that, how can AI be used to improve? Like customer engagement? Customer Support? I know we talked about some of the marketing stuff, but what about other aspects like getting clients engagement or trying to support them? How can we use AI?

Speaker 1 23:43
Yeah, I think from a customer service or response side, looking for like reviews, people leave your reviews on Google or on other platforms, a really good best practice with that stuff is to respond and give a response. You could use chat up to draft up a really good response for you. Or a team member could do that. If you're getting a lot of them. And that's something a team member spends a lot of time on, they could cut their time down drastically leveraging it for that, or is even an example of like the medical example where they gave doctors tablets with it on it. And then they gave patients tablets, or they, the patients got responses from the doctor. And they were not as impressed with a doctor's response as they were with the response that they read the chat GPT or whatever tool they use gave and so the AI's response had better bedside manner and was more more comforting to the patients than the doctors responses. And so, you know, not all of us are high eyes and great communicators and stuff like that. So, you know, for us who can't get a good or writing and stuff flight that like, it can give a really good response to somebody. And so looking at it for things like that, you know, don't respond to a bad review online, immediately give yourself a day, but then, you know, hey, this is what happened and give it the information and chat GPT or Claude or whatever tool you're using, ask it to give a you know, caring professional response to this review, and, you know, give it input from you, and let it write that response. And then review it and make sure it reads properly and stuff and put that in it very well might be more compassionate and more customer friendly than you are in your response to a negative review. So that's an example from a customer service kind of engagement side that I kind of see that, you know, just like you were talking about for, you know, making it more fun, or more compassionate or whatever, just adjusting your tone and what you're putting out there. And you could think about that, you know, hey, this is what we want to do for this blog post, or this social media posts, you know, how do we make this funner or more engaging, ask it that and have it give you input into it, you know, you can draft what you want to say up, feed it in there and be like, Hey, we've got this, this is what we want to say, but we want to say it in a friendlier way, or a funner way or a more compassionate way. And it will take what you've created and adjust it. And so you can use that for that type of engagement. And to change stuff that you have already to make it more engaging.

Chris LoCurto 26:33
Yeah, I just love the again, let if we go back to that high C personality style, right, or even high s personality style, that may not be communicating the way they want to, or they or maybe they are, maybe they're communicating exactly the way they want to, if you just loaded it up with your voice, like you said, you know, put it on your phone, say exactly the response that you want to have, and then look at it in writing. And then just ask it a few things. That's the big key here, and I want to pound this home. Because if like I did not look into AI at all, I don't know how long we had you guys, you know, we had you booked for six months, eight months, something long, it's a long time knowing that you were gonna come in and teach on AI. And I'm like, I'm not learning anything until grandkids here. Because I know, grant. And I know, Grant knows what the heck he's talking about. So I want to learn it from grant. And then when you get here and you start teaching this stuff, I couldn't stay up, none of us could everybody like us, the clients, everybody is just like we were stuck in AI and just asking things. So like, if you take your information, and maybe you've got somebody who doesn't have the greatest, you know, bedside manner, and they're loading up some information, just voice it in there. This is the response I want to give and then just say, hey, adjust this to be nicer. You know, maybe you want to adjust it to be sarcastic whatever it is, but plug it in, they just read it and see what you think. And the reason why I'm saying this, I'm not picking on the high sea. I know how many high seas that will write something very factual and feel great about it. Like, no, it literally speaks to the facts. But then when you adjust it for the high C in a different tone, they look at it and you know, you're a very high C, they look at it and go, Oh, okay, well, I can see that. That makes sense. That makes sense. Now, that sounds nicer. But when they're doing it, when they're stuck in the factual mode, you know, that they're in that logistical aspect of it. They're not thinking fun, funny, sweet, nice, kind. They're thinking facts. And so, you know, speak to the high D, many times high DS, unfortunately, pride themselves on short answers. It is ridiculous to be excited that you give a one word answer, that is not something to be happy about Heidi's that's, that's not a good thing, you know, 95% of the time, that's not okay. You know, sure there's, there's a percentage of time where it's okay. But you have to consider the person you're talking to. And so many times the one word answer just confuses the living daylights out of somebody. So if you need to give an answer to somebody, you know, some let's say, somebody sends you a question, you know, one of your team members send you a question, plug the question in and go, you know, how do I give this type of answer? And just, you know, super quick 30 seconds, boom, you've got something send it, you're done. am I setting all that correctly? Is that all sound pretty darn accurate? It

Speaker 1 29:38
does, it does and going to that high C aspect of you know, we want all the details. You can take something and put it Yeah. And be like, Hey, can you analyze this and could you tell me if I missed anything? Could you fill it? Where else could I build upon this to make it more thorough, and it will analyze whatever you put in there, whether it's a data, an article on something, a service area, whatever it is, and it will look for gaps, and it will go through what it knows, and it will expand what you've already created to fill in and make it even deeper. And so for a high C, like, you're gonna get in there, and you'll be like, Ooh, okay, go more detail on this. And then oh, go into more detail on this, and your one page document is now 20 pages long, when you're done with it, you might spend an hour or two in there playing with it, but you're gonna have the most detailed document at the end of the day possible.

Chris LoCurto 30:34
Which is such, I'm so glad you brought this up. Because as we're talking about decencies, and I guess, not, I guess, and of course, this, this also applies to eyes and SSH, but what you just said, how many people, you know, for me, this is what I do for a living. So if I'm speaking to a high C, I know I teach communication, I teach personality styles, I'm gonna give as much information, then I'm gonna ask a ton of questions to make sure that I got all the information that this IC needs, right. But most people on the planet don't think that way. What a great opportunity for you, if you if you've done personality styles with your team, folks, if you haven't, go to Crystal kurta.com and go to the store and get this done, get the video, do it, it changes everything. Our goal is to win with communication. So if I'm communicating to a high C, and I'm high D, I S, whatever I can plug the information in. And I love what you just said, analyze this go deeper, you know what holes are missing all that kind of fun stuff. But if we go to the opposite side, hey, hi, c hi, s, if you're communicating to an IRD, take this information and bullet point it. Yeah, I will put this in bullet points. So I can give this and you can even do bullet points and sub bullet points. You know, so I can give this information to a high D, you know, I've got a buddy of mine, who has like a 4000 C, he's a 99 C and a 99. D. But he's just so technical. And he's so so data driven. And he gives me great, like, he'll send me an email. He's like, Okay, here's the short version. And here's the high C version, and he will give me the summary up top. And then he'll give me the four pages of information down below. Because he knows, you know, there are times that cuz he can give an incredible amount of information. It's all good stuff. But it's a lot and he knows, okay, I can probably get Chris to answer faster if I give him a summary. You know, there's, he's still gonna go through all the long form information. But giving it to me that way. You know, me, I'm an 88 S, I'm an 88 s and a 67. Seat, I mean, a 67. I like about a 50 D. So for me, that really speaks to me of going Yes, I can get the quick summary, I know where you're going. And then I know that if I don't have enough information, I can jump down below and pull because he's got tons of it down below. So I love that you just mentioned that because folks, you should be thinking how do I communicate this to this team member to this leader, to whoever the business owner in a way that's going to speak in their personality style. And crazy enough, now, you've got to check this stuff. But I believe you can even put in the DI src, hey, communicate this to a high D personality style. Now keep in mind, not everybody has just one personality style. But you could put it in and it will actually adjust it to links and all that kind of stuff. Correct.

Speaker 1 33:39
It does understand disc profiles. So if you if you explain this is for a DISC profile, and this is what it is kind of give it that detail. It will it can adjust based on that. And that go into that comment that you made about, you know, taking it the other way and breaking it down into simpler terms. It's really great at summarizing stuff, and pulling out and kind of like creating a cheat sheet of information based on something. I actually started using it to feed Google patents to that are very technical, and put me to sleep and was like, Hey, can you pull out the key points of this in action items from us and kind of highlight the things I need to know. And it'll pull it out. And then I tried it with more in depth things and fed it like an 80 page document and was like, Hey, can you summarize give me just the action items out of this and boom, summary action items done. And so very powerful that being able to go through and pull stuff like that. So maybe in your business, you have large sets of data or information booklets or whatever, where you got to go and pull something out of something. And you could upload this and be like, Hey, I'm looking for this information from this document. Oh, that's on page study to have, you know, 400 or whatever and find that information. And so you can kind of use it for that, go into that research side of stuff. It's really good at that.

Chris LoCurto 35:12
One of the things that, you know, I've talked about processes, and I would really love to know other operational efficiencies that you can think of. But we've had companies that have come in, and they've got like a 400 page, you know, processes binder for people. And it's like, you've got to be kidding me. That's just insane. And one of the things that we've talked about is, is like, there is so much information that people are confused on how to do your process. So being able to take that process, you still keep a 400 page document if you want to, if you absolutely have to. But if you loaded that thing up, and you said, you know, obviously, it wasn't one process, that's 400 pages, but like all their different processes, and you took one process at a time and loaded that up and said, summarize this, you know, with steps of how to do it most important information, all that kind of stuff, and then read over it, and then sat down with the people who are going to execute those processes and ask the question, Does this make sense and you always go make adjustments, right? If you get to like, all of this makes sense, except for this step in this step, great. Go back in, this is where the prompts come in, adjust this piece here, do the explain this out a little bit further here, whatever it is, but then instead of having a 400 page document, maybe it's 40, right? Because it's operating in some reason stuff, right?

Speaker 1 36:35
I love articles, when I come across them, where at the beginning of the article, it's got, hey, this is what we cover. And then it's got like a one or two sentence summary of the key highlights from each section of the document where you can go and read it. And then you're like, oh, I want to know more about this, and you can go down to that section. And so think of processes and SOPs in the same way, you could break it down where somebody just needed a little guidance overview of, you know, what we do here, you could have that summary at the top. And then you can have that jump down be like, Oh, go to section, whatever for, you know, step by step technical details. So, you know, user friendliness, you know, you can't you can't hand to everybody a 400 page process manual, they're gonna fall asleep. And so you need to make it, it's just like, with what we do on the internet, you know, work in a marketing company, it's all about the user, it's getting the user to the site, it's answering their question their intent, immediately, so they get what they want, and maybe they stay longer. And so think about, think about whatever you're making for your business, from a user standpoint, is everybody going to be able to read this and comprehend it and understand the intent of this document. And it might be different for different people and how they read and understand that intent, high C and a high are going to look at that completely different to see is going to dig into all that content, the eyes gonna be like, Ah, it's like, give that quick two or three sentence summary and key action items as a top fold, and then go into all the detail. And that's one way of breaking something complex like that down. We've been playing with SOPs and processes and stuff a little bit. And I like that idea. Even with the content for our clients, we're looking at ways we can implement some of this stuff where it's, you know, we gotta get the intent, and we got to get you the answer immediately. Because that's what you're looking for. You want that immediate answer. There's this instant gratification nowadays, where they don't want to have to read through 30 pages of stuff to get to the recipe on a website. You know, it's like, I don't care about the history of the recipe. I don't care just what's the ingredients? What are the steps I need to take? And so well,

Chris LoCurto 38:49
and that's another friendly. Yeah, that's another great point. And just as I'm thinking about this, folks, if we want questions, we want to know what you want to hear. We want to know what you want to understand. I'm sitting here thinking as we're talking through this, and you're mentioning SOP, standard operating procedures, you know, it's process, this is the way we do something. So even if you hear something like a, you know, SOP, and it doesn't make sense, just ask the question, but anything and what we're talking about today, podcast at Chris liccardo.com, where you're like, man, we need this information. I would love to know, you know, maybe we do another episode, if people have a bunch of questions for you. Grant, I would love to know what questions you guys have on AI. Because I feel like, you know, as we're talking through this, like, I remember sitting there in hearing this stuff going. I can do what like I remember it being so daunting as we started and like within a couple of hours. It was just like, oh my gosh, this is so easy. So as people are listening to this. My concern is that a bunch of people are out there going. I don't even know what to do. It's literally as easy as what we're saying, John Been choppy, cheap, cheap, I can't speak English. So that's probably the chat GPT start, just play around with stuff, load something up research something, you know, just what ask it what it can do in a certain area, whatever it is, and just get going. But currently, The uses are just endless. You know, if you wanted to write some copy for something, you know, it's just amazing how many different things? Is there other operational efficiencies that you could think of that we haven't covered?

Speaker 1 40:37
I'm sure there is off the top of my head, I would, I would say, go through your processes and operations and look at what you could improve. You know, do you have processes that take a lot of time do you have processes that aren't as easy to follow, look for things in and evaluate your business, and what you're currently doing, not what you could do, but what you're already doing. And look for ways that you could leverage this to save you time, we have cut our content team, we do order forms, we do a content outline for our writer. And so we give them an outline with Hey, this is what we want to cover, these are the subsections that we need to cover, this is what needs to go into them. And that could take, you know, a team member anywhere from 30 minutes to 60 minutes to go look in research and say, Okay, this topic covers this, this is what we need to cover to make sure it's thorough and in detail, let's look at the competition, make sure we're not missing anything, you know, our competitor covers two that we could add in there. We've started using chat GPT to assist with outlining, and it's cut 15 to 20 minutes off of the tee time per outline step. And so when you're looking at, you know, doing hundreds of pages of content a month cutting, you know, even 10 to 15 minutes on the low end off means we now have time to go work on more important things, not the contents not important, and this stuff isn't critical. But this process has allowed us to become much more efficient, and actually get more detailed outlines. And now we're able to go work on other things for our clients.

Chris LoCurto 42:25
Well, yeah, I mean, you know, if I'm one of your clients, I'm paying for you to market for me. Would I rather you be able to say 15 minutes and work on something else for me? Or would I rather, you know, I want you to do all of the heavy lifting on this thing? No, I want I want to get the most out of you. I possibly can, right. And so just that thought of being and I remember you talked about that. And you may not want to mention what it is. But there was a piece that you had worked on that would normally take you like four hours. And it just cut it down dramatically, and allowed you to get on to other things as well. So just that thought process of, you know, can you know, even I don't know if it would work. But if you took your let's go back to the Detail Bay, I've got somebody who's detailing a car. And I write down the processes of how they're supposed to do it. And I just loaded up and ask the question, can you make this process faster? If the answer is no, the answer's no. But what if it found two steps that it could adjust to pick up, you know, time on that team member? Well, now you're picking up not only are you being able to get more done with the dollar you spend on that team member, but you're also picking opportunity. So they get something done faster, and then they get to move on to the next pain thing that brings money in the door. So just, you know, be wild with it. Just Just think as whatever you possibly can chuck it in there and see what it can come up with.

Speaker 1 43:57
It's a risk free area to play and try things. You're You're theorizing and ideating and stuff and here you're not actually going and okay, we're going to do this process in our business right now and see if this works. Yeah, you're, you're working through it in like a playground kind of scenario sandbox scenario, where you can fine tune and come up with the process and then it's like, okay, hey, this is legit. And this works. Let's okay, hey, team. Let's, let's review this and look through it. Okay, let's walk through this. Does this if this works. All right. Do we want to implement this? Yes, implement? There you go. 15 minutes across the task that is done 100 times a month is a lot of time to do other productive things. So

Chris LoCurto 44:44
powerful. All right. Now the tough question here. What are some ethical considerations that small business leaders should be aware of when using AI in their operations particularly like in data privacy or or Uh, you know, bias mitigation.

Speaker 1 45:03
Yeah. So by default, the model isn't biased, but it's trained on content from the internet. And as we all know, content on the internet very much can be biased. And so it's output can have bias in it. So you have to be on the lookout for that. As a starting point, you also have to, you know, we mentioned it a couple of times, you've got to review and QA in fact, check everything this outputs because it can't hallucinate and make things up. It also doesn't have data past April 2023. As of this recording, that will change. But you want to review everything and QA everything you wouldn't. There's been examples of people using less and letting I forget what publication it was, but a major public journalists publication, let two or three writers go and was using AI to replace them. And they took the content and they published it, it had misinformation in it inaccurate facts in it, they had to pull the content down and reevaluate the whole process. And so

Chris LoCurto 46:04
be Catholic that didn't have to rehire back people. There. That

Speaker 1 46:08
was a there's another one where they let go their chat operators and replace that with an AI chat bot, and it started giving misinformation out they got them in trouble, and they had to x that and rehire all their customer service people. And so this is a tool to boost your team not to replace your team, I think that's the biggest key here is, there's a lot of headlines, and a lot of information out there already on AI, that is only part of the information being told. And so you see, all the headlines of AI is replacing people or AI is going to dominate and take over the world and all this stuff. That's just not the case, is not where this is at. It's not that technology yet. And so it's not going to replace a team member, it can replace a task potentially. And speed that team member up and let them work on more important things. You as a business owner, if you could save an hour or two a week using AI, so you could do other business owners stuff, would you not take advantage of that, you know, but continuing on that ethical thing that the other side of that is what you put into it. And we need to be careful with this. Because right now the free and the paid version, by default, the information you put in is shared with the company and can be used and training the model. And so if you don't go into settings and turn off, allow my data to be used in training the model or whatever the setting is, then your information is being put out there and could show up as a response potentially in this down the road. Now the other thing to that is, when you turn that off, you lose your chat history. So you can turn it off for a chat session, and then turn it back on for the next one. But you lose that. Now, on that note, though, that data even when you get that turned off, it's still stored on their databases for 30 days. And that's for safety to make sure people aren't using it in unethical ways. One of the big things they're worried about is copyright stuff. You actually I've actually tried to get it to generate an image in the style of somebody. And they've since put in blocks now where you can't reference a specific artist. So it can't mimic their design styles and stuff like that, because that's a copyright infringer double thing. And so they're adding guardrails and stuff. And this is just in the couple of weeks since the retreat, because prior to that, you could ask it to write in anybody's persona or style or create images in this person's art style. And it would do that. And so that's a big thing they're working on is adding these guardrails to prevent misuse of it, and to educate the public on what is right and wrong, because not all of us are going to really understand all of that. Yeah, it comes to copyright stuff. Some of that gets pretty deep in in detail. The other side of misinformation is just misinformation. There's a lot of concern with the upcoming election and the amount of misinformation you could create with a tool like this. There's people creating 1000s of pages, and putting them putting websites up with 1000s of pages. And they're they're just crawling competitor sites and then saying hey, recreate this and you know, very unethical just and it's nothing new this has been going on before it's just now it's a little bit easier, basically. So there's always it comes down to that, you know, is this right or is this wrong kind of concept, but that privacy I think you know, you don't want to put any PII information. So personal identifiable information. So your full name, unless you're the face of a business and your full name and your phone number and email or on your bio page for contact information, but if you've got a personal one, you wouldn't want to put your personal phone number in there, your personal email and their your social security number, medical information, anything like that. And from a business standpoint, you'd be thinking about, you know, you don't want to put employees information like that anything that would be an HR item, you want to avoid and putting that into the system. Financial Information is another example, you know, you may not want to feed your financial information into the tool to analyze and give you insights. Others might not be so worried about that information. So that comes down to kind of your own personal, you know, concerns and ethical use of information. So, but there's nothing stopping you from, you know, on the ethical side, like you could put information in there and upload info on your employees or something. But do you have permission to do that and stuff. And so that's where that ethical kind of thing comes into play. There are ways like, if you've got it and stuff at your business, you could get like access to the API and create your own kind of instance of chat GPT, where it's more private, and it's not the same setup. They also are offering an enterprise model for larger companies. And they're working on a business version that's supposed to be private and stuff for smaller businesses and stuff like that. But that has not been released yet. Because one of the biggest concerns is, you know, what are you doing with the information I'm putting into here? Yeah, business, you want to use that a lot. But you don't want them taking your information. And you know, that being shared with the world and your model.

Chris LoCurto 51:52
So if you don't, yeah, just to summarize, if you don't want your information out there for other people to pull off of it, then you go in and change the setting of you know, don't save my chat or don't share my chat. The key is, is that when you're done with that chat, the best thing to do would be to export that back into like a Word doc, you know, you can, so you can go and do a session with your personal information that you've uploaded, that's not going to go out for the word to use, but you lose the chat when you're done. So if you export it, put it in like a Word doc, close out that chat, then you come back tomorrow, you can re upload the new document back in work on it again. And that way, you're not losing it. But hopefully in the future, we won't have to worry about that as what you're saying. Yeah,

Speaker 1 52:45
with the with the business model, we're hoping that that changes, and we don't have to worry about that. But yeah, until then, if you toggle that off, and you do your session, and then you copy all that and put it into a document to save for later, you have that and you can even continue that conversation later. So if you copy and paste all that into a document, and now you don't have that chat session, you can create a new one, attach that file and be like, hey, I want to continue building off of the information in this document, can you read and analyze this? And let me know that you understand what's in it, and it will respond with Yes. And then you can go okay, this is what I want to do next. And you can continue that conversation like that and keep an offline record of it. Yeah.

Chris LoCurto 53:28
And then another piece that you mentioned, there is just the I think there's you know, there's three sides, there's those people that are out there that are going to be unethical, that they're already trying to use this in ways to gain an advantage, make money, do whatever. There's folks that are oblivious, they don't know. They don't have a clue that they're doing anything wrong. They're just out there trying to figure out how to use this thing. And then there's probably folks that are thinking that what they're doing is okay, that may be crawling somebody else's site and pulling information. And just, you know, going surely this is fine, because it's public stuff. Either way, what you want as a business leader, or business owner, is you want to make sure that you understand the processes of what your team members are doing. You want to make sure that you don't have the person who's just blatantly going out and stealing stuff. But you also want to make sure you don't have the innocent person who doesn't understand that it's bad or wrong, to go out and pull information from somebody else's stuff or whatever. So just make sure that you've got clear processes on how you're going to use this inside of your business instead of your team. Because the last thing you want to do is be doing something unethical that's gonna come back and just destroy you.

Speaker 1 54:50
We're working on kind of that usage, privacy policy and usage of AI right now. That's the big thing I'm working on. On, because, you know, we've got quite a few employees. And then also looking at the training side of it, of, we want the team to use this and use these tools, we want to become more efficient with them. But some people are comfortable for that some people are afraid of it outright scares them. Because you know, oh, is this thing going to take my job and stuff like that. And so training your team, and teaching them, you know, hey, we want you to use this, we want it to boost you and your productivity and capability, it's not to replace you. And you know, here's how you use it, this is the way to use it, you know, these are examples of the right and the wrong having training. And you really do need to start at that base level of the foundations and the basics. Because not everybody is going to be on the same level, some people are going to be all about it all trying to do all kinds of crazy things, and other people are going to be hesitant to type that first question into it. Yeah,

Chris LoCurto 55:59
definitely. So what are some, you know, ways to measure return on investment when it comes to like an AI initiative? What are some, like key performance indicators?

Speaker 1 56:11
I think time is the biggest one. You know, as you're doing this, it's, you know, the you mentioned earlier, the thing I might not want to talk about, but it was an audit that I did for a website to analyze the content on it and look for gaps in where we could fill in the content. And normally, that would take, you know, 234 or five hours to go do the entire process all the way through and then analyze and pull the data and stuff. And it literally did it in like 1520 minutes, I then spent the next half an hour to hour kind of revealing it and actually spot checking it making sure what it gave me was accurate. And at the end of the day, it was it was accurate. And I was like, Well, I just saved three hours of time today. What's next. And so, you know, that's huge for me, you know, I've got a busy schedule. And so if I could take something and, you know, leverage AI to analyze the data quicker than I would going in using spreadsheet calculations and stuff and, you know, reviewing things, then I've got lots of other important things to work on. And so that's huge ROI. When you're looking at the Labor save the time saved. That's the biggest way to really view this and analyze this. The only other thing I could think of would be looking at like, Okay, we used it to do this, what's the impact of this? You know, did we edit our sales copy using the tool? And what was the impact of that sales page afterwards? Did it increase or we've seen more sales? You can look at that kind of output and impact of it. But at the at the core? It's what we've been looking at is how do we save the team time? How do we make them more efficient? How do we free them up on the small tedious tasks that are time consuming, but required, so they can work on more bigger important things? And at the base? That's time?

Chris LoCurto 58:10
Yeah, I think Aaron mentioned it multiple times in West at the at the event where he said, Hey, listen, don't be you know, if you're a team member, don't be afraid of this thing. You know, like you mentioned, don't be afraid of this thing, replacing you make yourself more valuable to the company. Don't be afraid of you know, well, if I shave off a couple hours of my day, then what do I do next? Oh, but trust me, there's more to do. There's more than you know, you could be utilized with, but you make yourself more valuable to me as a business owner. If I see that you're knocking things out in there, great, you, you've done your QA, you know, you've saved some time and I can move on to bigger things with you. That makes you more valuable to me, you know, but at the same time as a business leader or business owner, you need to be stepping up going let me learn this thing or find somebody you know, Aaron West is our guy in our business who is just really going ballistic on all of this setting up stuff for our company, you know, helping other team members to be using AI and is going to be coming up with policies and teachings and all that kind of fun stuff. You and Aaron have worked together I know he's you know wrack your brain like crazy as well. But we have somebody who just loves this and is setting it up for our business right? So find somebody or be that person, you know, that gets in and starts to discover how can I utilize this with my team? I was sitting there you know, at our office at our event spaces we were going through this and sending stuff back to our farm going hey, look what I just did go use this you know, get together with Dakota and find a way to go use this for social media or something like that and just you know, looking at a different business and then sending stuff to other team members and going, Hey, you guys jump in and use this, figure this out, make this happen. Here's stuff that you could do. So, you know, as a leader, as a business owner, as a team member, I don't care what your role is, you know, parents, how can you start utilizing this? Again, be very, super cautious. But how can you use this to help your kids out? So this question, I don't know if this questions got a good answer to it. But are there trends that are showing up in the future that leaders need to keep an eye on in the next coming year, so change

Speaker 1 1:00:34
is changing so fast, it's unlike anything that has come before you think the internet and mobile and computers and you know, all the major technological advancements, this is come and hit and advanced and changed so fast this year alone. It is, it is breathtaking, and neck breaking at the same time. It's fast. A week in AI is like three months in the business world, when you think about information and change is just constant. Like we did the we did the retreat and the following week, they did their dev day, and everything changed. They added all kinds of stuff, they put it all into a single chat session. And like, everything just changed overnight like that. And leading up to the retreat, I had to redo a video walkthrough, I think, like five, six times because it kept changing. And the three months leading up to the retreat when I was trying to record the video. There's new tools coming out every day, the big players are coming out with new things. We still haven't seen Google's final version of whatever they're releasing, they've been releasing bits and pieces of different things and giving us little pieces of what they've got. But my expectations are when they finally come out and release their equivalent to Chad GPT, which I believe they're calling Gemini, which is a multimodal thing that will be able to do the data analysis and image generation and content generation and stuff. I think everything's gonna yet again, change overnight. You know, they could very well change the world by changing how search results work with the AI responses. It's, that's the only trend I could I could put you onto is that this stuff is advancing and changing rapidly. If you thought something in January was cool, now it's mind blowing, like just the changes and advancements to any little aspect of it. I mean, in January, you could put in and I think the context window of what Chet GPT could handle was like, I want to say it was 16,000 or 32,000 words or something like that roughly. And now you can basically put a 300, it can, it's got the context window of understanding of the equivalent of a 300 page novel that you're going to have conversation with it about. And so it's it's massively, the capacity has grown tremendously. The databases, I mean, GPT 3.5, was what was released, initially. And then GPT, four came out. And the example there was for the legal industry in this works with like, I think it was biology or something. The, it could pass the bar exam. It was in the 10th percentile with 3.5, when Chet GPT four came out that bigger model, it was passing it in like 90th percentile, oh my God. And so it was the same with a lot of edge. Other educational areas, the wealth of knowledge and understanding was just massive. I don't have the specific calculations, but 3.5 to four would be like putting a marble next to a beach ball. Right, like in size of, of information within it. And I know there's been talk of, you know, improving that in, you know, is there going to be a GTP five that's even bigger, or, you know, can we break this down and fine tune it. And so, you know, we still don't know what this tool is fully capable of, like, every week. We're like, Oh, hey, we can do this with this. Like, last week, I didn't know I could do that with it. Like there's no single instruction manual to it. It's get in there and try it, see what it can do. But yeah, it is just changing so fast. And there's so many I think the one Okay, So here's a trend, you're gonna see more of over the next year regulation is a big topic, the ethical concerns and misuse of these tools. And the access that is going to be given to these tools is a huge concern. And there's regulation is a big thing amongst the planet right now, they just did a big meeting over in Europe with representatives from all the major countries, all the major AI companies, Amazon, Facebook, chat GPT, Microsoft, Claude, they were all there, Google. And so there's going to be regulation. I know here, out in California, the governor's passed the thing to get government approved state approved training for AI for the workforce. And for the general public, they should have reliable vetted training on this stuff. Biden passed, I believe in executive order a couple of weeks ago, to implement regulation, a monitor and do all that stuff. So it is coming in there. They're doing more and more. And I think that's going to be a trend, we're going to see more guidance and more guardrails and safety measures get put in place to prevent that unethical use to prevent the misinformation type stuff, which

Chris LoCurto 1:06:22
is good. I mean, yeah, we do need that. I mean, it does have such bad potential. I mean, there's such great stuff for all the, the ethical people out there who want to use this, but then there's a whole bunch of crappy stuff, too. Are there any good case studies or examples of case studies of small businesses that have successfully implemented like an AI solution?

Speaker 1 1:06:45
I don't have anything off the top of my head, we talked about a few things like the content outline, saving 1520 minutes, you know, doing, you know, building out SOPs and processes and evaluating them and stuff like that. A lot of the case studies and stuff out there right now are enterprise level stuff. It's where they're implementing their own AI systems and stuff like that. And that technology is just out of our reach a single GPU, a single graphics card to process AI actions and stuff is like 10,000 plus dollars. And so for small businesses, it's just not feasible to bring and build your own in house AI that can do stuff. And that's why, you know, check GPT and Claude and these these tools like this, it opens that up to us. You know, we don't have to build that infrastructure and stuff. So getting in there and using it. I think looking in doing searches for advanced data analysis, we'll chat GBT, you'll see lots of use cases and stuff and case studies of in training on how to use that. I don't remember the course. But Coursera has got a course on Advanced Data Analysis with Chet GPT. That's really great if you want to learn how to use it like that. It's still early. I mean, this is this is we're still in the very early infancy stages of this stuff. It's been around forever, though. So you know, don't don't think this is like brand new, it's just we now have easy access to this. AI has been around since the 50s, when the Turing test was developed, and then, you know, it's in your car. Now, for safety measures. The first driverless car was not in the 2000s. It was at something if I remember correct, and so it was in the x box in 2005, or 2010. When you get connects, and it follows your body motions and translates that and makes it into endgame motions and stuff like that. So it's not a brand new technology. It's just, it's now accessible to the general public. And I think that's, that's huge for small business, because you have access to something that large companies have had access to, and have been playing with these enterprise companies have this stuff built into the foundations now, a lot of them don't, I was at a conference in August, and a lot of them are just like, how do we do this? You know, so everybody's in the same boat to some degree. There's some companies that are far ahead and fully AI, on board with everything, but for the most part, the general public and business as a whole. We're at this point of what can we do with it? How do we do it? You know, what, how do we learn? And so you're not you're not behind the curve right now. Get in there and play with it. figured

Chris LoCurto 1:09:55
out what by the time by the time you're advanced technology will little dance so, so. So what are some common challenges or pitfalls that small businesses need to be aware of when adopting AI? And how can they avoid them?

Speaker 1 1:10:13
I think we talked about a few of them, you know, the fact that can hallucinate the fact that you have to queue weights.

Chris LoCurto 1:10:19
And so kind of really, what you mean by hallucinate is sometimes so it's it doesn't like holes. And so if it doesn't have information on something, it can create information is basically what you're saying. Yeah, like, previous to April 23. If you asked a question, and the information was literally only in May of 23, then it's going to create something. That's what you mean by hallucination?

Speaker 1 1:10:45
Yes. What will happen is, if it's past its cutoff point, it it, it's got this capacity to hallucinate and just straight make something up. The other option that you'll get is it won't just make something up and it'll say, Hey, I don't have this information. My model cuts off, this is past my date. Now, with jet UBT, you do have the ability to be like, Okay, can you search the internet for current information on this topic? Oh, wow. And so with the new model, that's all built in, it's not a separate thing. And so you can search for current news. And it basically goes and does a search for whatever the topic is, and pulls information from the first couple of websites. So again, going back to biases and incorrect information, and fact checking, you know, this isn't going to replace your team member concept, it's going to boost them, you still need that expert, you still need that team member who understands this topic and what they're doing, because they've got to go back and QA and review this, and they know this stuff. And so they can do the fact checking and know where to look to find this stuff. If you think that it can do what your team member doesn't, you're gonna let them go. Well, if you don't know what they were doing, you don't have their knowledge. And you now have to go QA this? How's that gonna go? Right? And so that would be that would be, you know, the biggest thing is, you know, best practices, factcheck and QA, everything that comes through grammar and spelling and facts and stats, and all of that is a best practice. It's a must. So

Chris LoCurto 1:12:25
just thinking lately. All right, is there anything future wise future outlook wise, for AI and in small businesses that people can prepare for? I know, like, you answered this decently but I don't know if there's anything that we're missing changes, obviously, the biggest thing, but is there anything else that's coming in the future that we can prepare for

Speaker 1 1:12:48
AI itself training, learn, you have to learn this stuff, you're gonna You can't ignore, don't ignore it. Don't think it's a passing phase fad. Because it's not like I just mentioned, AI, the first mention of its back in 1950. And there's been tons and tons of stuff since then. And so it's here, it's not going anywhere, this isn't a new, new thing that's going to hit the media and be all big and popular and disappear in a month or two. It's not going anywhere. And so training, not just you as the business owner, but your staff and employees alike, you need to learn this stuff, because it's not going anywhere. They expect it to impact a lot of areas over the coming next five years. You can see a lot of change, a lot of change. And so get in there, find some courses Coursera has got courses. Open AI who is the creator chat GPT has a course on chat GPT and how to use it that is probably a good starting point for somebody that's not very experienced. You know, I mentioned that advanced data analysis using chat GBT one for more in depth usage of it. I think that's the biggest thing training and education.

Chris LoCurto 1:14:09
I remember is I think it was 2001 when we were moving to putting up a website to sell event tickets and stuff like that and I remember back then going guys this isn't going to work you know we got we got what is it 14k AOL dial up or something like that at the time but I remember thinking nobody's going to we need to stick with the phones people are gonna call in this is an I came from E trade. So I came from E trade in the in the early 90s. You know, when we moved to phone trades and all that kind of stuff, and that was just so far out there. But I remember thinking but the internet so stinking slow, nobody's gonna use this this this is gonna be a waste of time and we had a bunch of us you were involved a bunch of us that were sitting around just talking about things that we all back in those days went, This isn't gonna happen. What you just said is It's so powerful for everybody listening, this is not going away, this is only going to advance. If you are not getting on board with this, if you're not, you know, this is one of those things. And I even hate that I waited until you came and taught this, but I trust you. And so I wanted the information from you. But still, it's like, well, that's six months, we lost, you know, out on that we could have at least been playing with it and testing it. So folks, you got to understand, just jump in, this is all you got to do. You know, just jump in and play with it and see what happens. And I think what you will discover is that this is going to be a fantastic tool for you, your team, your company, your family to use to advance what you're doing. Last thing here, I know we talked about your your fun new title. At the beginning of next level, prompt engineer, this is actually an important piece to be where you are understanding what you understand is actually a very important piece. Explain why prompts are prompting is so important to AI.

Speaker 1 1:16:17
It's, it's a new thing. And so communicating with this is, is like communicating with a small child, you have to explain things and make sure it understands things. And the way you talk to it. And the way you ask it to respond, all impacts it, there's actually a fun concept that if you're polite to it, it gives better responses because you're treat it like you're talking to an assistant or another person, you know, it's treat it like you're talking to another human being and be polite, don't be rude. Because it could then take and put some little things in there based on how you're talking with it. But understanding the prompting and getting more into depth and taking some training on it will give you more advanced ways of communicating with it ways of asking you to do things to perform actions. You know, the easiest thing to start with is, don't ask it to do too much. Treat it like a small child, and you'll be you'll be good to start with. And then if you want to get more advanced, go look up prompting training and stuff. There's a website that's got free resources on it, there's tons of courses out there, there's the one I took. And it's that idea that you wouldn't be a high see and unload three pages worth of information on a three year old, you would give them a sentence, make sure they understood it, and then build on that. When you break complex topics up and have that conversation, you get more detailed results. Because what I've found is when you communicate with it, and you give it a lot, it tries to respond to a lot. And so it doesn't go into depth on a lot. And so you get a slightly more general response. But if you took that and you broke it up into a dozen different pieces, and you asked for each one individually, your one page of information that it gives you doing it all at once, is now going to turn into four or five pages of information. And so you just get far more detail. And so the ability to have that conversation with it, you know, if you give it a very basic generic request, it's gonna give you a quick generic response. If you add detail into there, like, you know, hey, I need a blog post on you know, detailing cars. Okay, I'm gonna give you a blog post on detailing cars, if Okay, I need a blog post on detailing collectible classic cars from the 50s. Now it's going to get a little more detailed, it's going to go into more detail because you've given it just a little bit of extra information. And that's going to go the same when you're doing stuff, you know, hey, this is my process. Well, if you just give it a one sentence thing about your process, it's going to build on that and give you a response. But if you fed it your page long process and said, This is my process, can you analyze it and tell me the holes in it? Now it's going to give you more. And so that idea of it's an assistant, it really is it's a data scientist, it's a writer, it's a it's a biologist, it's an astronomer, it's a physicist, it's whatever you are, it can be your counterpart. It has access to a massive database of information. action. And so you can, you can roleplay and bounce concepts and conversations, you know, hey, I've got this tough customer that I'm trying to respond to this is what they said, This is my response, oh, well, I might respond this way. So sales, training, customer communication, training, whatever, you know, for lawyers, it was, you know, bounce your arguments and rebuttals. You know, you could you can roleplay back and forth with it to come up with the best response. So much

Chris LoCurto 1:20:29
good information. Gosh, it's so good. Such a great process. So here's the deal. Are you tired of trying day in and day out to make your business successful? And feeling like it's growth and survival rests on your shoulders? Do you wish you had team members who worked better together and took more ownership and responsibility for their jobs? Do you question if you're focusing on the right things to grow your business? Do you wish that AI would just come in solve everything for you? Then our next level leadership live event is the place to take a step back and get perspective? What if I told you the key to solving your biggest work problems and growing your business in a better way, is hiding in plain sight every day? And they have names, personality styles, and gifts and talents? That's right. It's your people. It's your team. The question is this, what's holding them back? solving this problem is the job of great leaders. So join us for the three day next level leadership live event where hundreds of business leaders have navigated the challenges of leadership. Together, you'll walk away with practical learnings and tools and strategies to unlock the hidden potential inside your team. And right now you save $500 off every ticket you buy, but that ends very soon. So go to Crystal crystal.com/events right now to register. That's Chris accredo.com/events. And save hundreds off your ticket purchase. Folks. We will see you in April. And grit. Thank you so stinking much, brother. This is so good. Grant Brock, thank you for being on the show. Thank you for sharing all of this.

Unknown Speaker 1:22:20
Thank you for having me.

Chris LoCurto 1:22:22
Man. It's so good. And folks, I am dead serious podcast at Chris a kernel.com. Send us your questions. If you've got more stuff, you want to know more stuff, and we will get those questions answered. But I think my My Favorite Comment From grant today is this ain't going away. Well, he said it a little bit more eloquently than that. But this isn't going away folks, jump in, get on board, get this work and get this operating for you and your team. Well, folks, that's all the time we have for today. I hope this information has helped you. And as always, we want you to take this information, change your leadership, change your business, change your life. And join us on the next episode.