Hey Folks!
It’s Joel Fortner from the Chris LoCurto Team taking over the mic for today’s podcast.
On this episode we are talking about your marketing strategy for the holidays… and beyond.
The holidays are one of the biggest revenue opportunities of the year — especially for business-to-consumer companies.
More eyeballs. More buying. More urgency. More spending.
But here’s the real question:
Are you just hoping for strong sales… or do you have a system?
In this episode, I’ll break down a powerful marketing framework that works during the holidays — and all year long. If you want consistent customers instead of seasonal spikes and dry spells, this is your blueprint.
What You’ll Learn
- Why every business actually runs three businesses at once: Get, Serve, and Keep
- How understanding customer mindset at each stage increases marketing effectiveness
- Why most businesses overspend on “Get” and ignore the real profit drivers
- The four-step framework to attract new customers:
- Find – How to clearly define your target market and ideal client
- Identify – Why capturing contact information is critical (and how to do it effectively)
- Educate – How ongoing value builds trust and keeps you top of mind
- Motivate – How to confidently ask for the sale
- Why “sign up for our newsletter” is no longer enough
- How to create irresistible offers that people will exchange their email for
- The real reason email marketing is still one of the highest ROI strategies available
- How education builds long-term trust and increases repeat purchases
In the Serve Business
- How to clearly distinguish your business from competitors
- Why hoping for good customer service is not a strategy
- How to ensure customers have an incredible experience
- The difference between meeting expectations and exceeding them
- How exceeding expectations naturally fuels word-of-mouth marketing
In the Keep Business
- Why repeat customers are your most valuable asset
- How to intentionally foster lifetime relationships
- The power of structured follow-up communication
- Why referrals don’t happen consistently without a plan
- How to confidently ask for referrals without feeling awkward
- Why rewarding your best customers builds loyalty and long-term growth
The Big Takeaway
Holiday marketing isn’t just about promotions.
It’s about building relationships.
If you use the holiday season to:
- Capture attention
- Build your list
- Educate consistently
- Serve exceptionally
- And intentionally create loyalty
…you won’t just win Q4.
You’ll build predictable revenue all year long.
As always, take this information, change your leadership, change your business, change your life — and join us on the next episode.
Joel, you just iced the cake (the cake was our marketing coaching session yesterday). The GSK framework gives us a way to categorize efforts and to insure that we are touching all of those points. Thank you!
Outstanding!!! We can deeper into this and how you all can implement it specifically in our next session!!!
GSK!! Yes, I’ve missed this. I love your approach, of course you already know that. Glad its now part of the CLo platform.
Thanks brother!!!
Great job Joel on the this podcast. Why it sounds so familiar!! To the question, at this moment, for sure, refining who is my customer, and how do I find them.
Thanks Steve! Keep laser focus on WHO your customer is. So, let’s saayyyyy, it’s donors. 🙂 Is that businesses and/or individuals? Which businesses? If businesses, who’s values align with your values? Why do they value those things? So on and so forth. Keep digging in to learn more about your customer, what they value and why and so they see an alignment.
Excellent podcast Joel. I like the concept of identifying your ideal client and then focusing in on them. It boils down to opportunity cost. Spend time in one area means not spending time in another. That basic concept applies to client selection, budgets, meetings, and every other single thing out there. The most successful people I know are the ones who are able to get past the fear of foregoing an opportunity because they have taken the time to understand the tradeoffs.
Hope to hear more episodes hosted by you. Nice work.
Thanks so much!!! Glad it was helpful!
Great job Joel! I’ve never thought about the THREE different approaches to my clients, but it makes perfect sense. I need three different strategies to meeting their needs and connecting with them. This is answers a big question that came up in our sales meeting just yesterday. Thanks for all the great info!
Alright! Sooo glad it was helpful!
Just heard this one and really got a lot from it. Simple and clear! Praise God for your talent. Thank you for sharing 🙂